Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems.

Digital Asset Management 124

Digital Asset Management Marketing Management Peer-to-peer Paid Search Agency 124

Martech

DECEMBER 13, 2021

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. This is part two of an ongoing series. Image cuortesy the author.

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Digital Asset Management Enterprise Management Marketing Management Planning 126

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

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Digital Asset Management Enterprise Management Work Management Marketing Management 62

Martech

MAY 10, 2023

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As The core material and context that enable using an asset. Organization. Get MarTech!

Digital Asset Management 103

Digital Asset Management Enterprise Management Work Management Touchpoints 103

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Work Management 98

Work Management Digital Asset Management Enterprise Management Planning 98

Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. Paying the price.

Digital Asset Management 132

Digital Asset Management Enterprise Management Work Management Marketing Management 132

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Content Marketing 240

Content Marketing Planning Marketing & Strategy Marketing Strategy 240

Brandfolder

NOVEMBER 10, 2021

If you’re looking for free digital asset management (DAM) software, we have some bad news: All of the free options are either a) super basic b) really technical and difficult.

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Digital Asset Management Software 98

DivvyHQ

JULY 18, 2022

Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. That’s where a digital asset management platform saves the day. Here's a quick guide to help you find one that's right for your team.

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Digital Asset Management Enterprise Management Marketing Management Content 120

Martech

MARCH 3, 2022

Digital asset management (DAM) software company Bynder has acquired content operations platform GatherContent. Get the daily newsletter digital marketers rely on. Read next: Does your marketing team need a digital experience platform (DXP)? Image: Bynder. Processing.Please wait. Why we care.

Digital Asset Management 98

Digital Asset Management Digital Experience Platform Marketing Management Content 98

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 112

Work Management Enterprise Management Digital Asset Management Marketing Management 112

DivvyHQ

MAY 5, 2022

Your organization produces LOTS of content assets, and storing, organizing and managing them can become a nightmare real fast. Having a single asset storage solution, however, makes this entire situation more manageable.

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Digital Asset Management Marketing Management Content Organization 102

Martech

JANUARY 12, 2023

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. Booksy also benefited internally from their digital asset upgrade. It made assets easier to create and access across their growing organization. “It’s

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Digital Asset Management Organization Work Management Marketing Management 112

Martech

JANUARY 20, 2022

Digital asset management (DAM) software company PhotoShelter announced today that it acquired UK-based DAM provider Third Light. More than ever, remote creative teams need to streamline their workflow, as well as surface and deliver creative assets in the most efficient way possible. Why we care.

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Digital Asset Management Enterprise Management Touchpoints Creativity 112

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 269

Enterprise Management Digital Asset Management Work Management Marketing Management 269

Brandfolder

MAY 3, 2021

For enterprise-sized businesses, evaluating digital asset management platforms involves more than just looking at available features. You also need to consider how every DAM scales internationally/amongst regions, accommodates a diverse.

Digital Asset Management 111

Digital Asset Management Enterprise Management Software Features 111

Brandfolder

MARCH 17, 2021

Any high-quality digital asset management (DAM) system should accomplish certain tasks: - Facilitate clear asset organization - Simplify sharing brand assets amongst internal departments and external users - Assist with.

Digital Asset Management 81

Digital Asset Management Software High Quality Lead Best Practices 81

DivvyHQ

OCTOBER 5, 2022

But did you know that a digital asset management (DAM) platform can help you achieve that goal? If you're a CXO, you know that delivering stellar customer experiences is key to success. Check out our latest article to learn how DAM can streamline content production, enable cross-departmental collaboration, and more!

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Digital Asset Management Marketing Management Content Product 78

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 65

Digital Asset Management Work Management Marketing Management Privacy 65

Brandfolder

JULY 13, 2021

Many marketers make the switch to marketing asset management software — broadly known as digital asset management (DAM) software — once it becomes too difficult to manage brand assets in.

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Digital Asset Management Marketing Management Software Marketing 98

Brandfolder

MAY 24, 2021

You’ve come to realize it: Implementing a [digital asset management]([link] "What is digital asset management blog"){:target="_blank"} (DAM) software is the best way to build your brand and grow its digital.

Digital Asset Management 105

Digital Asset Management Ad Building Business Software 105

DivvyHQ

MARCH 10, 2022

Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata.

Digital Asset Management 94

Digital Asset Management Enterprise Management Content Marketing Advertising Agencies 94

Brandfolder

NOVEMBER 22, 2021

Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management.

Digital Asset Management 98

Digital Asset Management Advertising Agencies Paid Search Agency Public Relations 98

Brandfolder

JUNE 9, 2021

Whether you’re working with photos, videos, audio files, written documents, templates, marketing materials, or sales decks (the list goes on), a digital asset management (DAM) solution can help your teams….

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Digital Asset Management Work Management Marketing Management Template 105

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 116

Enterprise Management Digital Asset Management Work Management Marketing Management 116

DivvyHQ

SEPTEMBER 22, 2022

As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Enter digital asset management platforms, which have introduced sophisticated storage, searchability, and governance features.

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Digital Asset Management Enterprise Management Content Marketing Planning 84

KoMarketing Associates

SEPTEMBER 22, 2020

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. This indicates that respondents still recognize room for improvement to make content marketing work effectively. million on content marketing.

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Digital Asset Management Content Marketing Marketing Report Work Management 295

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI.

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Digital Asset Management Content Marketing Marketing Report Content 259

Martech

OCTOBER 12, 2023

Composability offers the possibility of integrating solutions from third-party vendors into the platform. Optimizely’s solutions are offered à la carte. The post Introducing Optimizely One: An OS for marketing appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Digital Asset Management 121

Digital Asset Management Enterprise Management Marketing Management Optimization 121

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. an agency) benefited from their solution.

Enterprise Management 121

Enterprise Management Digital Asset Management Marketing AI Marketing Management 121

TrustRadius Marketing

OCTOBER 27, 2022

The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. Cross-Channel Customer Experience.

Enterprise Management 96

Enterprise Management Marketing Budget Digital Asset Management Marketing Automation Services 96

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.

Planning 133

Planning Work Management Resource Management Digital Asset Management 133

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Marketing Automation Services Enterprise Management Marketing Management 98

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 121

Digital Asset Management Work Management Marketing Management Advertising Agencies 121

Martech

MARCH 2, 2022

For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. How do our employees manage their own productivity? What systems must the marketing work management platform integrate with?

Work Management 116

Work Management Digital Asset Management Marketing Management Paid Search Agency 116

Martech

OCTOBER 17, 2023

With the right mix of a digital asset manager and AI, it’s easy to increase the use and repurposing of digital assets across teams and regions. Don’t let old visuals and dead designs haunt your brand’s customer experience.

Digital Asset Management 126

Digital Asset Management Content Marketing Management Webinar Metrics 126

Brandfolder

NOVEMBER 1, 2021

Choosing the [best digital asset management (DAM) software]([link] for your design team isn’t just about looking for advanced features to support creative processes — the biggest benefit of digital asset.

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Digital Asset Management Creativity Design Software 52