INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Intentional inventing: own the intellectual property that leads the future appeared first on Biznology. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. MORE
A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data. MORE
These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? MORE
When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. MORE
In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts. Intent Data is valuable because it lets us know which prospects are actually in market for your solutions. Hello! MORE
Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” But did you know that you probably have your own database of intentions? If you are, you are missing a critical source of data–your own database of intentions. MORE
These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? MORE
This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen. MORE
The first step in your intent-driven marketing campaign begins with strategizing the goal of the asset within the campaign. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. As a marketer, I enjoy working on white paper campaigns. MORE
Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. MORE
In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists. MORE
A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context. MORE
This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. The post Using Buyer Intent Data to Inform Content Marketing appeared first on Aberdeen. MORE
Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? MORE
Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. MORE
There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Intent data has myriad applications. MORE
This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . MORE
Intent analysis should do more than just show whether or not an account is in-market. Such a simplistic, boolean decision forces you to decide when and how to execute a marketing strategy in response to building intent momentum. MORE
Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses. MORE
I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. MORE
It’s time to start thinking about the value of intent based marketing differently. 1:20 Intent based marketing is new again. 16:48 Search is intent, fundamentally. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology. MORE
In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman? MORE
Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data? MORE
The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. MORE
The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These are salient words that indicate intent signals within a category. MORE
In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. MORE
This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. MORE
This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. MORE
Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory. MORE
Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy. MORE
That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. They can help you to offer “intent-based” content — the right information at the right time to the right people. So what is intent data and why is it so exceptional? MORE
According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] MORE
Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. MORE
Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. MORE
B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers. MORE
Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. MORE
Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. MORE
Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. Intent’s humble beginnings. MORE
The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. MORE
Intent Related Topics Biznology
AUGUST 31, 2018
According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]
Biznology
MARCH 5, 2019
It’s time to start thinking about the value of intent based marketing differently. 1:20 Intent based marketing is new again. 16:48 Search is intent, fundamentally. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology.
DiscoverOrg
AUGUST 7, 2018
These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?
The Point
APRIL 26, 2018
In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman?
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
Utilize fit, intent and engagement data to maximize your efforts. If you are considering implementing account-based marketing, chances are you have also explored technology options.
Marketing Insider Group
FEBRUARY 11, 2019
The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away.
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LeadCrunch
MAY 21, 2018
When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use.
Aberdeen
MARCH 14, 2019
Intent data is nothing new, and neither are the advantages it’s utilization offers. B2C companies have continued to push the envelope of what intent data can offer and how it can revolutionize their marketing efforts. Intent’s humble beginnings.
Aberdeen
JANUARY 23, 2019
Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.
DiscoverOrg
AUGUST 7, 2018
These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?
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Aberdeen
MARCH 21, 2019
The first step in your intent-driven marketing campaign begins with strategizing the goal of the asset within the campaign. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. As a marketer, I enjoy working on white paper campaigns.
DiscoverOrg
JANUARY 23, 2019
In most cases, we address this by showing our customers how to really leverage Intent Data. Use Intent Data to prioritize accounts. Intent Data is valuable because it lets us know which prospects are actually in market for your solutions. Hello!
Aberdeen
JANUARY 15, 2019
A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.
Aberdeen
FEBRUARY 4, 2019
The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.
Biznology
OCTOBER 10, 2018
Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” But did you know that you probably have your own database of intentions? If you are, you are missing a critical source of data–your own database of intentions.
Digital B2B Marketing
MARCH 12, 2014
B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.
Aberdeen
DECEMBER 20, 2018
The accuracy of buyer intent data depends upon an accurate interpretation of an intent signal. Intent signals are given off by a prospective buyer’s behavior during their web-based research. These are salient words that indicate intent signals within a category.
Aberdeen
FEBRUARY 1, 2019
This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions.
Aberdeen
FEBRUARY 1, 2019
This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions.
Aberdeen
FEBRUARY 6, 2019
Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses.
Aberdeen
JANUARY 24, 2019
Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent.
Aberdeen
JANUARY 3, 2019
Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.
Aberdeen
MARCH 15, 2019
Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.
Aberdeen
JANUARY 2, 2019
In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.
Aberdeen
FEBRUARY 6, 2019
Intent analysis should do more than just show whether or not an account is in-market. Such a simplistic, boolean decision forces you to decide when and how to execute a marketing strategy in response to building intent momentum.
Aberdeen
FEBRUARY 26, 2019
A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data.
Aberdeen
JANUARY 24, 2019
I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”.
Aberdeen
JANUARY 28, 2019
Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?
Biznology
JANUARY 22, 2018
The post Intentional inventing: own the intellectual property that leads the future appeared first on Biznology. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.
Aberdeen
JANUARY 28, 2019
Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.
Aberdeen
JANUARY 28, 2019
Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.
Aberdeen
MARCH 1, 2019
This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. The post Intent Data Industry News: ABM, Google, Dynamic Targeting appeared first on Aberdeen.
Customer Experience Matrix
AUGUST 8, 2015
Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data?
Aberdeen
JANUARY 22, 2019
There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Intent data has myriad applications.
Aberdeen
FEBRUARY 28, 2019
Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory.
Leadspace
SEPTEMBER 17, 2018
Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy.
Aberdeen
FEBRUARY 8, 2019
This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. .
NuSpark
DECEMBER 18, 2017
That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. They can help you to offer “intent-based” content — the right information at the right time to the right people. So what is intent data and why is it so exceptional?
Aberdeen
JANUARY 25, 2019
This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. The post Using Buyer Intent Data to Inform Content Marketing appeared first on Aberdeen.
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