Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.

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Are You Properly Using Intent Data?

Navigate the Channel

One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Intent data takes big data one step further. Intent Data as Context.

Trending Sources

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data?

Intent 101

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. The relationship between intent and goals is a very important one. The Connection Between Intent And Goals.

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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?

Lattice

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. account-based marketing intent data predictive analytics

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

Using Buyer Intent to Drive Your Marketing Efforts

Marketing Insider Group

If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. The post Using Buyer Intent to Drive Your Marketing Efforts appeared first on PureB2B.

Intent Data Is Just One Piece Of The Predictive Puzzle

Radius

Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. The Rundown On Intent Data. How Marketers Should Use Intent Data.

Operationalize Account-Based Marketing with Fit, Intent, & Engagement Data

Terminus

Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. In other words, use the Fit + Intent + Engagement model to start operationalizing ABM.

How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching.

How to Drive More Sales with Intent Data

Leadspace

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? Are you leveraging intent data?

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. What The Big Willow does with intent data is interesting whether it’s the One True ABM or not.

Strike Gold: How to Find Leads with External Intent Data

Modern B2B Marketing

Enter external intent data. Through a large cooperative of B2B media companies , external intent data companies monitor a range of audience interactions with your company such as collateral downloads, tradeshow booth visits, articles read, webinar and video views, social engagement, etc.).

What Is Intent-Based Analytics And How To Leverage Them

Marketing Insider Group

The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few.

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

Decode Your Customers’ Behavior Using Intent Data

KEO Marketing

If analyzed correctly, this can give B2B marketers clues to the intent of the individual’s search; his or her purpose for searching. Intent data can tell marketers exactly what a prospect is searching for, and help direct content calendars for driving leads.

Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Modern B2B Marketing

Social media intent data can help fill this blind spot. How is Social Intent Data Used? Now, social intent data can be matched with the leads in your marketing automation system to greatly improve your lead scoring model. What type of client is the “right fit” for your business?

Spot 30

How to Leverage Social Intent Data in Your Next Nurturing Campaign

Hubspot

What is Intent-Based Marketing? Intent-based marketing is a methodology of listening to signals that show a prospect is researching a specific topic or problem area so you can send the right message at the right time. What is Intent Data? Social Media-Based Intent Data.

Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead. So, What Is Buyer Intent? Using Buyer Intent.

The Importance of Looking at All of the Data (Not Just Intent Data)

Lattice

According to the Acquity Group, 94 percent of B2B buyers conduct online research prior to making a purchase decision

Sweeten Your Content With Search Intent Insights From Google

Fathom

Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content.

Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors

Lead Liaison

It’s called exit intent technology and it can be used to convince your website visitors to stay and eventually make a purchase. By enticing visitors who might otherwise choose to leave your website, exit intent technology allows you to hold onto visitors and ultimately increase sales.

The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar

Forrester B2B

Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a sad fact of life. In a recent survey, just 12% of B2B marketers told us they have “high confidence” in the accuracy of their customer data.

Search: How to Optimize for User Intent

KEO Marketing

Today, SEO encompasses intent—meaning, evaluating a user’s motivation and guessing at what they really want to know, and what the motivations are behind this particular search. You cannot just sit around and hope that intent-driven SEO happens to push people in your direction.

4 Ways to Evaluate Keyword Intent

KoMarketing Associates

One factor that can often be overlooked when choosing the right keywords is the keyword intent. Here are four ways to evaluate keyword intent: 1. The related searches are a great indication of search intent. It’s also another great place to do some research and evaluate intent.

On intent: the key question marketers forget to ask

i-Scoop

Purpose, intent, goals, paths. “What do we want to achieve and how will we achieve it?”. It is a question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper plan.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

These vendors claim that they have ‘intent’ data, and that ‘intent’-data is NOT as useful because its difficult to gain useful signal from so much noisy data.”. “Doesn’t every predictive vendor have intent data?”

How Understanding the Goals and Intent of Buyers Can Transform Marketing

Type A Communications

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.

On the limited value of branded content

Biznology

They don’t always search for information, but enough do to make search the best way to understand their intentions at each stage in their journeys. Search query analysis is a representative sample of audience intent.

The Benefits of Using Exit Intent Popups

ActiveDEMAND

The Benefits of Using Exit Intent Popups Savvy marketers and marketing agencies understand the usefulness of the exit intent popup. This is where the Exit Intent Pop Up is a great tool to pull from your marketer’s tool kit.

Cognitive content strategy

Biznology

What you need is semantic search , which doesn’t just match queries to keyword strings, it matches content to the the searcher’s intent implicit in the query. Managers of large sites must balance search AI with navigation IA.

Understanding Buyer’s Intent

PureB2B

Find ways to learn more about your target market, their intent to buy and turn them into actual leads! The post Understanding Buyer’s Intent appeared first on PureB2B. Blog B2B-Marketing Buyer's Intent Buyer's Journey Content-Marketing Lead-Generation Sales Sales FunnelIt’s not enough to know who your prospects are, but it is equally important to decide whether they are in the market to buy, or not cialis without prescription.

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

ScribbleLive

Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Not leading with audience intent can be dangerous. Lead the Marketing Strategy with Intent. Also, and this is key, know your brand’s intent.

Ten tips for customer reactivation

Biznology

Customer value, using indicators like RFM, cumulative margins, or intent signals. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

But how its users choose to use the tool could differ from its creator’s original intent. If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be.

Practical Reasons to Fit Search Intent into Your Retargeting Strategy

Opentopic

Combining search intent with Facebook retargeting allows. Opentopic blog >> business2community.com Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. These tools include: These features let you granularly segment your audiences, ensuring you’re targeting users with the right messaging and products. What happens when search teams up with social?

Intentional Marketing Beats I’ll Try Marketing

Great B2B Marketing

When you replace the word try with the word intention, it shifts your mindset from a focus on the effort to a focus on the outcome. Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”. Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to make this campaign work. I’ll try to generate some leads.