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Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data?

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How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates.

How to Create Great, Targeted Content Based on Visitor Intent


Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Content must be relevant to the reader’s search intent.

Intent Data Is Just One Piece Of The Predictive Puzzle


Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. The Rundown On Intent Data. How Marketers Should Use Intent Data.

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

B2B Marketing Insider

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

Strike Gold: How to Find Leads with External Intent Data

Modern B2B Marketing

Enter external intent data. Through a large cooperative of B2B media companies , external intent data companies monitor a range of audience interactions with your company such as collateral downloads, tradeshow booth visits, articles read, webinar and video views, social engagement, etc.).

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. What The Big Willow does with intent data is interesting whether it’s the One True ABM or not.

What Is Intent-Based Analytics And How To Leverage Them

B2B Marketing Insider

The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group.

Why Your Keyword Strategy Is Incomplete Without User Intent


While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few.

Decode Your Customers’ Behavior Using Intent Data

KEO Marketing

If analyzed correctly, this can give B2B marketers clues to the intent of the individual’s search; his or her purpose for searching. Intent data can tell marketers exactly what a prospect is searching for, and help direct content calendars for driving leads.

Sweeten Your Content With Search Intent Insights From Google


Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content.

Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors

Lead Liaison

It’s called exit intent technology and it can be used to convince your website visitors to stay and eventually make a purchase. By enticing visitors who might otherwise choose to leave your website, exit intent technology allows you to hold onto visitors and ultimately increase sales.

Cognitive content strategy


What you need is semantic search , which doesn’t just match queries to keyword strings, it matches content to the the searcher’s intent implicit in the query. Managers of large sites must balance search AI with navigation IA.

Search: How to Optimize for User Intent

KEO Marketing

Today, SEO encompasses intent—meaning, evaluating a user’s motivation and guessing at what they really want to know, and what the motivations are behind this particular search. You cannot just sit around and hope that intent-driven SEO happens to push people in your direction.

How Understanding the Goals and Intent of Buyers Can Transform Marketing

Type A Communications

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.

On intent: the key question marketers forget to ask


Purpose, intent, goals, paths. “What do we want to achieve and how will we achieve it?”. It is a question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper plan.

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence


These vendors claim that they have ‘intent’ data, and that ‘intent’-data is NOT as useful because its difficult to gain useful signal from so much noisy data.”. “Doesn’t every predictive vendor have intent data?”

The Benefits of Using Exit Intent Popups


The Benefits of Using Exit Intent Popups Savvy marketers and marketing agencies understand the usefulness of the exit intent popup. This is where the Exit Intent Pop Up is a great tool to pull from your marketer’s tool kit.

Using Buyer Intent to Drive Your Marketing Efforts


If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead. So, What Is Buyer Intent? Using Buyer Intent.

4 Ways to Evaluate Keyword Intent

KoMarketing Associates

One factor that can often be overlooked when choosing the right keywords is the keyword intent. Here are four ways to evaluate keyword intent: 1. The related searches are a great indication of search intent. It’s also another great place to do some research and evaluate intent.

Understanding Buyer’s Intent


Find ways to learn more about your target market, their intent to buy and turn them into actual leads! The post Understanding Buyer’s Intent appeared first on PureB2B. Blog B2B-Marketing Buyer's Intent Buyer's Journey Content-Marketing Lead-Generation Sales Sales FunnelIt’s not enough to know who your prospects are, but it is equally important to decide whether they are in the market to buy, or not cialis without prescription.

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Practical Reasons to Fit Search Intent into Your Retargeting Strategy


Combining search intent with Facebook retargeting allows. Opentopic blog >> Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. These tools include: These features let you granularly segment your audiences, ensuring you’re targeting users with the right messaging and products. What happens when search teams up with social?

Intentional Marketing Beats I’ll Try Marketing

Great B2B Marketing

When you replace the word try with the word intention, it shifts your mindset from a focus on the effort to a focus on the outcome. Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”. Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to make this campaign work. I’ll try to generate some leads.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

4) Find intent to purchase – You’re probably interested in how these great social media conversations can help you find leads. It’s easy to get caught up in the buzz, and the hype, around social media.

SEO – rank is only half the story


Do they match the user’s intent? You’re already getting people to that page that have a specific intent. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.”

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Psychology and marketing: respecting and failing the customer


Customer experience Customer service Human business customer intent customer-oriented Dick Swaab emotion curve Maslow''s hierarchy of needs Myers-Briggs Type Indicator neuroscience Plutchik''s Wheel of Emotions psychology transhumanists

What does intent data mean for the data-driven marketer?


Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. Applying intent data.

Too Many Website Visitors Leaving Your Site? Show an Offer

Lead Liaison

Learn More About a Solution to Detect Exit Intent. Best Practices Lead Generation Revenue Generation Blog Exit Intent SiteEngage Website ConversionStop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them?

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The 10 Best Sales One-Liners of all Time

Sales Intelligence View

You won’t get by on just personality and good intentions. Great sales managers are great coaches. More often than not, they’ve worked deals “from soup to nuts,” and have “carried a bag” as individual contributors to sales teams early in their careers.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

In particular, LeadFormix infers visitors' “intent” (i.e., marketing automation lead scoring intent measurement sales enablement leadformix lead management software callidus demand generationThe list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor.

Google Hummingbird - Is your B2B website ready to hum?


The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms. Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for.

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Could Intent Data Be the Missing Link in Your SEO?

Content Standard

A recent study from Magnetic sheds light on a specifically powerful tool for marketers who want to be more effective: intent data. The answer, simply, is to give yourself as much intent data as possible. The post Could Intent Data Be the Missing Link in Your SEO?

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Paying attention to prospect intent is key to that transformation. You can reach them because you can identify them, but they have no commercial intent.

Content with Intent: Educate Your Audience


In my last post, I gave an overview of this series about creating content with intent. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have. Image via Wikipedia. by Frank Reed.

Content with Intent: Content for Content's Sake


This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do Real businesses have intent - Your content should have real and obvious intent to create value for your readers. Image via Wikipedia. by Frank Reed.