Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That?

Intent 171

What is user intent?


According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

Intent 153

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stitching Intent Data into Your Sales Strategy


Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter?

Intent 156

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman?

Intent 225

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Utilize fit, intent and engagement data to maximize your efforts. If you are considering implementing account-based marketing, chances are you have also explored technology options.

SearchChat Podcast: Customer Intent is New Again


It’s time to start thinking about the value of intent based marketing differently. 1:20 Intent based marketing is new again. 16:48 Search is intent, fundamentally. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology.

Intent 138

Why Intent Data is the Future of B2B Marketing

Marketing Insider Group

This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. The post Why Intent Data is the Future of B2B Marketing appeared first on Marketing Insider Group.

Intent 271

What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. The post What’s the Question Behind the Question: Search Intent Optimization appeared first on Marketing Insider Group.

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

The post How To Use Search Intent Data to Get More Leads appeared first on Marketing Insider Group. Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth.

Intent 277

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More


What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?

The Truth About Intent Data


When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use.

Intent 114

Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

The post Intent Data in your Marketing Funnel: The Challenges and Strategies appeared first on Marketing Insider Group. Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies.

Intent 260

AI vs. Intent Data: Only One Knows Your Intentions


The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based.

Work Smarter Not Harder with Intent Data


We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. As Nirosha explains, leveraging intent data can better equip you to do just that. Intent Data

5 Key Moves for B2B Intent Marketing


Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away.

Intent 286

Intent Data Astronaut Training: 101


The post Intent Data Astronaut Training: 101 appeared first on EverString. Intent Data Modern Data Predictive Marketing

Getting Familiar with Intent Data

Heinz Marketing

This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial. So, what are intent data providers? Another important note about intent data – it is not intended to be used alone. intent signals?

Interest, Intent, Spend: Intent Data Headline Roundup


In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking.

Intent Data Astronaut Training: 103


The post Intent Data Astronaut Training: 103 appeared first on EverString. Account and Lead Scoring Data-Driven Marketing Intent Data

6 Ways to Add Intent Data to Your Marketing Stack


But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data?

What is Intent Data? The Predictive Sales Trifecta


These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

Intent 323

Why Intent Data Context Means Everything When Marketing to Buying Groups


Coupled with market-wide intent monitoring and analysis, buying group modeling gives B2B marketers powerful insights into the collective purchase journey of targets in their Account-Based Marketing (ABM) and other revenue marketing strategies. Common Uses of Buying Group Intent.

How Can Intent Data Increase Sales Conversions?


Buyer intent data is probably the most underrated concept of our times. intent data

Intent data use cases: Try these 10 popular applications for intent


Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs. That’s the magic of B2B behavioral intent data, and almost any sales or marketing strategy can benefit from it.

3 Ways Quality Intent Data Improves Your Demand Gen Strategies


Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM.

10 Ways to Crush the Competition Using Intent Signals


Intent represents one of the most significant paradigms shifts from the past few decades. Intent signals let us know when it is appropriate to send valuable mid-funnel content to prospects in a given target organization and differentiate ourselves from the competition.

10 Unintentional Intent Signal Mistakes to Avoid, Part One


Now, Intent Signals are neither new or a fad. History and experience have established that Intent Signals are a viable demand generation strategy. To be fair, the thirst for Intent Signals is certainly easy to understand. Is this even a useful indication of intent?

Marketing with Intent to Solve Problems, Not Just Sell a Product


In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely. To put it bluntly, sellers of Intent data by the pound have oversimplified what the data represents to the point where it can be fairly unusable and irrelevant.

10 Unintentional Intent Signal Mistakes to Avoid, Part Two


Welcome to the second part of our blog on avoiding intent signal mistakes. From an intuitive perspective, this may seem like an extremely negative statistic – but actually, thanks to intent signals, this is pretty good news. Apply intent signals at every stage of the funnel.

Are you consulting your database of intentions?


Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” But did you know that you probably have your own database of intentions? If you are, you are missing a critical source of data–your own database of intentions.

How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group.

How Intent Data Unlocks the True Potential of Email Personalization


From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization. Search-Based Intent: So much of the buyer’s journey has become self-serve and search-based intent is a major part of that process.

Buyer Intent Data Headline Roundup


Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.

[Podcast] Why LinkedIn + Intent Data = Revenue


In this podcast, Xavier Major, Demand Generation Supervisor and Chad Koskie, Product Marketing Manager at Televerde dive into the topic of intent data and how it empowers your team to join the conversation with potential customers sooner.

Why True Influence’s Intent Data is Right for B2B


At True Influence, our intent-driven demand generation and marketing intelligence programs are fueled by our top-quality intent data stream. We believe that you simply can’t get the quality and coverage of True Influence’s intent data stream from any other provider. Intent Data