Intent Related Topics 
Marketing Insider Group
DECEMBER 9, 2024
Align content with SEO goals by targeting relevant keywords, search intent, and user needs. It helps plan content around SEO objectives, such as keyword targeting, addressing search intent, and maintaining a consistent publishing cadence. Track content performance to refine strategies and optimize future posts.
Marketing Insider Group
NOVEMBER 5, 2024
Choosing keywords involves understanding the search intent of your audience. For example, someone searching for “best accounting software” might be comparing options, while a search for “buy accounting software” indicates purchase intent. Exact match is particularly useful when the focus is on driving high-intent traffic.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JULY 30, 2024
It captures the customers’ exact preferences and intentions because they directly tell you what they want. Directly collecting customer data helps brands access highly accurate and reliable information reflecting their preferences and intentions.
Only B2B
OCTOBER 23, 2024
That’s because they’re using B2B intent signals. Let’s take a closer look at what B2B intent signals are. What Are Intent Signals? Intent signals are the information left behind by potential buyers as they research products and services. Fact: Sales teams using AI and automation tools like intent data are 1.3
Advertisement
Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. Which type of intent data is best for meeting specific goals? How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?
Marketing Insider Group
JANUARY 6, 2025
Well-researched, informative posts help bridge the gap between general interest and active intent. User intent plays a big role here. Visitors who find answers in your blog are more likely to explore your website and consider your offerings. Research into customer pain points and interests helps guide your topics, ensuring relevance.
Only B2B
JULY 10, 2024
That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. But first, let’s understand what intent data is.
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
Advertiser: ZoomInfo
In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Advertisement
How do 1st, 2nd, and 3rd party intent data compare? Intent data can be a great way to fill your pipeline and close more deals. 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity.
Advertiser: ZoomInfo
We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Advertisement
B2B Lead Gen Experts: Get consistent success from our content syndication, webinar, intent signal and online advertising programs. Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.
Expert insights. Personalized for you.
286 
Let's personalize your content