5 Intent Data Mistakes Holding B2B Marketers Back

Inbox Insight

If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data.

Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . Because intent data allows companies to, as they say, “strike while the iron is hot.”

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. Because intent data allows companies to, as they say, “strike while the iron is hot.”

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. What is B2B Buyer Intent Data? Buyer intent is probably low.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? First-Party Intent Data. Third-Party Intent Data.

What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] It’s part of their user intent. User intent is more fundamental than search. We focus on the search experience for user intent modeling because the data is readily available.

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Why Every B2B Marketer Should be Leveraging Intent Data

Inbox Insight

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert.

Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Now, third-party intent data is a powerful tool , and, if you’re a B2B marketer, deserves to be a part of your demand generation planning. Do You Want Intent Data with That? The post Do You Want Intent Data with That?

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How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. How should the average B2B marketer be looking to leverage intent data in their demand generation mix? HS) How do you define Intent Data to a layman? (CC) HS) Why has intent data become such a hot topic in B2B?

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Utilize fit, intent and engagement data to maximize your efforts. If you are considering implementing account-based marketing, chances are you have also explored technology options.

How to Create Mobile Exit-Intent Popups That Convert

Optinmonster

If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. What Is a Mobile Exit-Intent Popup? Not familiar with exit-intent popups?:

B2B Intent Marketing

Unbound B2B

The post B2B Intent Marketing appeared first on UnboundB2B. Ebook Resources B2B Intent Marketing

B2B Intent Marketing

Unbound B2B

The post B2B Intent Marketing appeared first on UnboundB2B. Uncategorized B2B Intent Marketing

5 Types of Intent Data to Drive Demand Generation

Inbox Insight

We’ve already established that every B2B marketer should be leveraging intent data, with 99% of B2B marketers already doing so in some way. Here are the 5 types of intent data that you need to be focusing on if you want your campaigns to bring back greater results. Search intent.

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases.

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What is Buyer Intent Data? A Guide for 2020

Zoominfo

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?

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AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based.

Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. The Need to Go Beyond Intent Data to Make the Personal Connection.

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Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Intent Data: A Content Strategy Game Changer

Content4Demand

One tactic receiving attention in this quest is intent data. Here, we’ll talk about what intent data is, why it can be a game changer for your marketing strategy and how to start incorporating it into your marketing efforts. What Is Intent Data? Why Intent Data Is Important.

Work Smarter Not Harder with Intent Data

Triblio

We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. As Nirosha explains, leveraging intent data can better equip you to do just that. Intent Data

The Truth About Intent Data

LeadCrunch

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy. Intent Data Is Nothing New.

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SearchChat Podcast: Customer Intent is New Again

Biznology

It’s time to start thinking about the value of intent based marketing differently. 1:20 Intent based marketing is new again. 16:48 Search is intent, fundamentally. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology. Alternatively: Chicken Soup for the Customer’s Soul It’s time to start thinking about the value of intent based marketing differently. Alternatively: Chicken Soup for the Customer’s Soul.

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Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

TrueInfluence

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. Speed matters, and intent streamlines the process of guiding prospects throughout your revenue funnel. How Intent Data Enriches B2B Marketing Funnel.

Spiceworks Ziff Davis (SWZD) Scales Actionable B2B Intent Data With Aberdeen Acquisition

Aberdeen HCM Essentials

Spiceworks Ziff Davis (SWZD) has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.

How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intent data, lets provide essential context: intent data uncovers buying signals based on online consumption patterns.

The 2021 State of B2B Intent Data

SWZD

In 1996, Bill Gates famously proclaimed, “content is king.” Twenty-five years later, this phrase resonates more than ever. But content alone is not enough. Businesses need the proper context to deliver the right marketing messages to the right people, at the right time. Blogs Data

Predictive Analytics – The Future of Intent

PureB2B

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times.

Predictive Analytics – The Future of Intent

PureB2B

Intent Isn’t Enough Anymore. Historically, predictive analytics and intent have not crossed paths. Intent has solely relied on a one-dimensional approach by utilizing singular keywords and topics, resulting in a somewhat vague output of data that can be confusing at times.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based.

Intent Clues Solve Buyer Journey Puzzle

TrueInfluence

B2B marketers are increasingly turning to intent signals for clues that solve the buyer journey puzzle. This blog looks at the powerful role of intent in today’s engagement strategies. The Role of Intent in the Buyer Journey: Signals and Clues.

The Future of Intent: A 2021 Outlook

Triblio

During this week’s online B2BMX event, Triblio’s Chief Customer Officer Andrew Mahr presented a live session titled, “ The Future of Intent: What to look for in 2021. ” Intent Data Landscape. Learn more about intent-based orchestration and watch Andrew’s full webinar on-demand.

How to Action Intent Data Using Martech

TrueInfluence

Fortunately, with an intent-based marketing approach, there’s a way to gather only the most valuable insights from martech and get a clearer picture of the real intent of customer behaviors. Intent Data Reinforces Your Martech Stack. Intent data. Intent Data

6 Ways to Add Intent Data to Your Marketing Stack

Aberdeen HCM Essentials

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data?

PureB2B Launches PurePredict: Multi-Source Intent Data.

PureB2B

PurePredict aggregates and analyzes three layers of intent data – contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions.