Intent Related Topics 4 Events You Could Have Predicted with ZoomInfo Intent Data
Zoominfo
AUGUST 1, 2023
Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.
Report: Intent Data is Helping Marketers Boost Company Revenue
KoMarketing Associates
MAY 10, 2023
To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects. Approximately 40% of Data Heroes expect their use of intent data to increase significantly throughout the remainder of the year. Many marketers are facing challenges when it comes to utilizing intent data.
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Improve Your Google Ranking with Search Intent & Optimization
Contently
FEBRUARY 14, 2023
Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.
Nine Important Things to Know About Intent Data and AI
Webbiquity
JANUARY 18, 2022
The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.
Is Your ESG Communication a Walking Red Flag?
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While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement.
Report: Marketers See Go-To-Market Strategy Success When Using Intent Data
KoMarketing Associates
MAY 3, 2023
Intent data can provide valuable customer insight to marketers. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.
How to Capture Buyer Intent in B2B Marketing
Marketing Insider Group
FEBRUARY 1, 2021
Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data?
Contact vs. Company Intent Signal Data
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.
Intent Signal Data 101
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Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. Which type of intent data is best for meeting specific goals? How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?
Mastering Intent Data: Understanding its Importance & Best Practices
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You’ll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
7 Ways to Supercharge Your ABM Strategy with Real-Time Intent
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. Learn seven ways you can use real-time intent to: Better personalize sales and marketing outreach. Even before they’ve engaged with any sales or marketing channels.
Digitizing Logistics: Harness the Power of Data in 4 Steps
Advertiser: ZoomInfo
Leveraging intent data. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP).
Maximize Your ABM
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
Utilize fit, intent and engagement data to maximize your efforts. In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Achieve full cycle ABM: Moving beyond the top of the funnel. October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMT
A Pragmatic Guide to ABM Success
Speaker: Howard J. Sewell, President of Spear Marketing Group
Leverage intent data and other system-based criteria in choosing target accounts. This session is designed specifically for B2B marketers & sales reps who are ready to take their ABM initiative to the next level. In this webinar you will learn how to: Determine the appropriate ABM channels and tactics for different stages in the buyer cycle.
Aggregage Intent Signal Service
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.
