How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman?

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The Truth About Intent Data

LeadCrunch

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use.

Intentional inventing: own the intellectual property that leads the future

Biznology

The post Intentional inventing: own the intellectual property that leads the future appeared first on Biznology. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.

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What are Fit and Intent?

EverString

The post What are Fit and Intent? Account-Based Marketing Data-Driven Marketing Fit Data Intent data Sales and Marketing Alignmentappeared first on EverString.

Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.

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Intent Data Is Just One Piece Of The Predictive Puzzle

Radius

Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. The Rundown On Intent Data. How Marketers Should Use Intent Data.

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How to Use Intent Data in Account Based Marketing

Engagio

The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent data captures this digital research and activity from individuals at your target accounts.

What Is Intent-Based Analytics And How To Leverage Them

Marketing Insider Group

The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group.

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Sneak Peek: Predictive Maintenance Buying Intent in Manufacturing

Aberdeen

Buying Intent: Predictive Maintenance Technology. Just how curious are today’s manufacturers about predictive maintenance, and what is their buying intent? For a sneak peek of buying intent this week in each manufacturing sub-industry, see Figure 2.

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data?

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Using Buyer Intent to Drive Your Marketing Efforts

Marketing Insider Group

If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. The post Using Buyer Intent to Drive Your Marketing Efforts appeared first on PureB2B.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

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2015 B2B Spend Intention Survey

emedia

Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia. Ever wonder how your competitors invest their marketing spend?

How to Use 3rd Party B2B Intent Data to Drive Leads

NuSpark

Online users leave digital clues about their intentions wherever they go on the internet. It’s crucial to consider both when you’re trying to determine a user’s intention. Understanding Intent Data. Generating B2B Leads with Intent Data.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges

Engagio

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data.

Understanding Buyer’s Intent

PureB2B

Find ways to learn more about your target market, their intent to buy and turn them into actual leads! The post Understanding Buyer’s Intent appeared first on PureB2B. Blog B2B-Marketing Buyer's Intent Buyer's Journey Content-Marketing Lead-Generation Sales Sales FunnelIt’s not enough to know who your prospects are, but it is equally important to decide whether they are in the market to buy, or not cialis without prescription.

Coming full circle: how businesses are returning to social media’s original intent

Biznology

The post Coming full circle: how businesses are returning to social media’s original intent appeared first on Biznology. Social media existed long before the Internet. Persians in 550 B.C.E.

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Question-Answer SERPs: When Search Intent Is Nearly Certain

Brightedge

The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog. Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead. So, What Is Buyer Intent? Using Buyer Intent.

Q&A: How Marketo’s demand-gen team uses intent data

EverString

The post Q&A: How Marketo’s demand-gen team uses intent data appeared first on EverString. Intent data Marketing Bombora demand generation intent data marketo

We All Have Questions: Creating Content That Addresses User Intent

Content Standard

However, even you, the humble content creator, should understand the key SEO best practices to make sure your content is fresh, ready, and able to meet user intent. Long live user intent!” Do, Know, Go: What User Intent Can Do For Content Strategy. Don’t worry.

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

What does intent data mean for the data-driven marketer?

Ignite Tech

Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. Applying intent data.

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What exactly are teams supposed to do with intent data?

EverString

The post What exactly are teams supposed to do with intent data? Intent data Marketing Predictive Scoring account based marketing content personalization intent data salesappeared first on EverString.

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

ScribbleLive

Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Not leading with audience intent can be dangerous. Lead the Marketing Strategy with Intent. Also, and this is key, know your brand’s intent.

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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?

Lattice

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. account-based marketing intent data predictive analytics

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How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. The relationship between intent and goals is a very important one. The Connection Between Intent And Goals.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching.

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How to Drive More Sales with Intent Data

Leadspace

One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? Are you leveraging intent data?

Sweeten Your Content With Search Intent Insights From Google

Fathom

Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content.

4 Ways to Evaluate Keyword Intent

KoMarketing Associates

One factor that can often be overlooked when choosing the right keywords is the keyword intent. Here are four ways to evaluate keyword intent: 1. The related searches are a great indication of search intent. It’s also another great place to do some research and evaluate intent.

Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors

Lead Liaison

It’s called exit intent technology and it can be used to convince your website visitors to stay and eventually make a purchase. By enticing visitors who might otherwise choose to leave your website, exit intent technology allows you to hold onto visitors and ultimately increase sales.

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates.

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How to Leverage Intent Data to Drive More Revenue

Modern B2B Marketing

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data.

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How Understanding the Goals and Intent of Buyers Can Transform Marketing

Type A Communications

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.

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The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. What The Big Willow does with intent data is interesting whether it’s the One True ABM or not.

Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Modern B2B Marketing

Social media intent data can help fill this blind spot. How is Social Intent Data Used? Now, social intent data can be matched with the leads in your marketing automation system to greatly improve your lead scoring model. What type of client is the “right fit” for your business?

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Strike Gold: How to Find Leads with External Intent Data

Modern B2B Marketing

Enter external intent data. Through a large cooperative of B2B media companies , external intent data companies monitor a range of audience interactions with your company such as collateral downloads, tradeshow booth visits, articles read, webinar and video views, social engagement, etc.).

The Benefits of Using Exit Intent Popups

ActiveDEMAND

The Benefits of Using Exit Intent Popups Savvy marketers and marketing agencies understand the usefulness of the exit intent popup. This is where the Exit Intent Pop Up is a great tool to pull from your marketer’s tool kit.