What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

Intent 153

Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That?

Intent 169

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stitching Intent Data into Your Sales Strategy

DiscoverOrg

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter?

Intent 156

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman?

Intent 224

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

SearchChat Podcast: Customer Intent is New Again

Biznology

It’s time to start thinking about the value of intent based marketing differently. 1:20 Intent based marketing is new again. 16:48 Search is intent, fundamentally. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology.

Intent 138

Work Smarter Not Harder with Intent Data

Triblio

We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. As Nirosha explains, leveraging intent data can better equip you to do just that. Intent Data

Why Intent Data is the Future of B2B Marketing

Marketing Insider Group

This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. The post Why Intent Data is the Future of B2B Marketing appeared first on Marketing Insider Group.

Intent 253

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based.

How to Create Mobile Exit-Intent Popups That Convert

Optinmonster

If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. What Is a Mobile Exit-Intent Popup? Not familiar with exit-intent popups?:

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Utilize fit, intent and engagement data to maximize your efforts. If you are considering implementing account-based marketing, chances are you have also explored technology options.

Ins And Outs Of B2B Intent Data Explained

Unbound B2B

Enter Intent Data. Over time, B2C marketing has moved away from probability driven marketing to intent data-driven marketing. Intent data utilizes recency, frequency and engagement data to gauge intent. Sources Of Intent Data. They are; First Party Intent Data.

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? Buyer Intent Data Tools Market Insights. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools.

5 Key Moves for B2B Intent Marketing

Aberdeen

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

The post How To Use Search Intent Data to Get More Leads appeared first on Marketing Insider Group. Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth.

Intent 258

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away.

Intent 285

What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. The post What’s the Question Behind the Question: Search Intent Optimization appeared first on Marketing Insider Group.

Quality Intent Data Benefiting Demand Generation

PureB2B

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. What’s Their Intent?

Intent Data Astronaut Training: 101

EverString

The post Intent Data Astronaut Training: 101 appeared first on EverString. Intent Data Modern Data Predictive Marketing

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. Intent Data. On the other hand, intent data looks at what is happening online right now—it’s fact-based.

6 Ways to Add Intent Data to Your Marketing Stack

Aberdeen

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data?

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

Intent 324

Getting Familiar with Intent Data

Heinz Marketing

This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial. So, what are intent data providers? Another important note about intent data – it is not intended to be used alone. intent signals?

Intent Data Astronaut Training: 103

EverString

The post Intent Data Astronaut Training: 103 appeared first on EverString. Account and Lead Scoring Data-Driven Marketing Intent Data

Intent Data: Beyond the MQL

Aberdeen

One of the more fundamental roles (and there are quite a few roles) Intent data plays is to help you see what accounts are researching when they are not on your site. Using Intent data to further qualify a content syndication lead is a good example we can use.

MQL 55

How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

The post How to Use EGC to Harness Search Intent and Draw Customers to Your Site appeared first on Marketing Insider Group. One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again.

Intent 231

Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

The post Intent Data in your Marketing Funnel: The Challenges and Strategies appeared first on Marketing Insider Group. Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies.

Intent 211

4 Effects: The Psychology Behind Intent Marketing

Aberdeen

This is why intent data is so crucial – by placing ads at the right time in front of the right people, potential prospects can become familiar enough with your brand to prefer it over others. Attention Vs. Intention.

3 Ways Quality Intent Data Improves Your Demand Gen Strategies

Aberdeen

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM.

10 Unintentional Intent Signal Mistakes to Avoid, Part One

TrueInfluence

Now, Intent Signals are neither new or a fad. History and experience have established that Intent Signals are a viable demand generation strategy. To be fair, the thirst for Intent Signals is certainly easy to understand. Is this even a useful indication of intent?

10 Ways to Crush the Competition Using Intent Signals

TrueInfluence

Intent represents one of the most significant paradigms shifts from the past few decades. Intent signals let us know when it is appropriate to send valuable mid-funnel content to prospects in a given target organization and differentiate ourselves from the competition.

How Can Intent Data Increase Sales Conversions?

DemandMatrix

Buyer intent data is probably the most underrated concept of our times. intent data

Intent data use cases: Try these 10 popular applications for intent

TrueInfluence

Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs. That’s the magic of B2B behavioral intent data, and almost any sales or marketing strategy can benefit from it.

Are you consulting your database of intentions?

Biznology

Internet luminary John Battelle is famous for describing Google as a “ database of intentions.” But did you know that you probably have your own database of intentions? If you are, you are missing a critical source of data–your own database of intentions.

Unlock The Power Of Intent Data To Scale Up Your ABM Programme

Unbound B2B

Unlock The Power Of Intent Data To Scale Up Your ABM Programme. What Is Intent Data? Is Intent Data Enough On Its Own? How To Use Intent Data For ABM? The post Unlock The Power Of Intent Data To Scale Up Your ABM Programme appeared first on UnboundB2B.