Are You Properly Using Intent Data?

Navigate the Channel

One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Intent data takes big data one step further. Intent Data as Context.

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Intentional inventing: own the intellectual property that leads the future


The post Intentional inventing: own the intellectual property that leads the future appeared first on Biznology. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.

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Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers.

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Discover Buyer Intent and Boost Your Content Marketing ROI


That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. They can help you to offer “intent-based” content — the right information at the right time to the right people. So what is intent data and why is it so exceptional?

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Intent Data Is Just One Piece Of The Predictive Puzzle


Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about the pros and cons of leveraging intent data. The Rundown On Intent Data. How Marketers Should Use Intent Data.

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How to Use 3rd Party B2B Intent Data to Drive Leads


Online users leave digital clues about their intentions wherever they go on the internet. It’s crucial to consider both when you’re trying to determine a user’s intention. Understanding Intent Data. Generating B2B Leads with Intent Data.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

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2015 B2B Spend Intention Survey


Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia. Ever wonder how your competitors invest their marketing spend?

Question-Answer SERPs: When Search Intent Is Nearly Certain


The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog. Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query.


How Understanding the Goals and Intent of Buyers Can Transform Marketing

Type A Communications

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.

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Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

Q&A: How Marketo’s demand-gen team uses intent data


The post Q&A: How Marketo’s demand-gen team uses intent data appeared first on EverString. Intent data Marketing Bombora demand generation intent data marketo

How to Create Great, Targeted Content Based on Visitor Intent


Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Content must be relevant to the reader’s search intent.

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How You Can Use Intent Data to Overcome These 4 Common ABM Challenges


The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data.

Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent


Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Not leading with audience intent can be dangerous. Lead the Marketing Strategy with Intent. Also, and this is key, know your brand’s intent.

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Understanding Buyer’s Intent


Find ways to learn more about your target market, their intent to buy and turn them into actual leads! The post Understanding Buyer’s Intent appeared first on PureB2B. Blog B2B-Marketing Buyer's Intent Buyer's Journey Content-Marketing Lead-Generation Sales Sales FunnelIt’s not enough to know who your prospects are, but it is equally important to decide whether they are in the market to buy, or not cialis without prescription.

What exactly are teams supposed to do with intent data?


The post What exactly are teams supposed to do with intent data? Intent data Marketing Predictive Scoring account based marketing content personalization intent data salesappeared first on EverString.

Using Buyer Intent to Drive Your Marketing Efforts


If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. Buyer intent comes down to knowing what makes a great lead. So, What Is Buyer Intent? Using Buyer Intent.

Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?


Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. account-based marketing intent data predictive analytics

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How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. The relationship between intent and goals is a very important one. The Connection Between Intent And Goals.

How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching.

What does intent data mean for the data-driven marketer?


Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. Applying intent data.

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How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates.

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

How to Drive More Sales with Intent Data


One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? Are you leveraging intent data?

How to Leverage Intent Data to Drive More Revenue

Modern B2B Marketing

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data.

How to Leverage Social Intent Data in Your Next Nurturing Campaign


What is Intent-Based Marketing? Intent-based marketing is a methodology of listening to signals that show a prospect is researching a specific topic or problem area so you can send the right message at the right time. What is Intent Data? Social Media-Based Intent Data.

Operationalize Account-Based Marketing with Fit, Intent, & Engagement Data


Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. In other words, use the Fit + Intent + Engagement model to start operationalizing ABM.

Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors

Lead Liaison

It’s called exit intent technology and it can be used to convince your website visitors to stay and eventually make a purchase. By enticing visitors who might otherwise choose to leave your website, exit intent technology allows you to hold onto visitors and ultimately increase sales.

4 Ways to Evaluate Keyword Intent

KoMarketing Associates

One factor that can often be overlooked when choosing the right keywords is the keyword intent. Here are four ways to evaluate keyword intent: 1. The related searches are a great indication of search intent. It’s also another great place to do some research and evaluate intent.

Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Modern B2B Marketing

Social media intent data can help fill this blind spot. How is Social Intent Data Used? Now, social intent data can be matched with the leads in your marketing automation system to greatly improve your lead scoring model. What type of client is the “right fit” for your business?

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Sweeten Your Content With Search Intent Insights From Google


Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content.

Decode Your Customers’ Behavior Using Intent Data

KEO Marketing

If analyzed correctly, this can give B2B marketers clues to the intent of the individual’s search; his or her purpose for searching. Intent data can tell marketers exactly what a prospect is searching for, and help direct content calendars for driving leads.

Intentional Marketing Beats I’ll Try Marketing

Great B2B Marketing

When you replace the word try with the word intention, it shifts your mindset from a focus on the effort to a focus on the outcome. Do you want to make a big difference in your B2B marketing and sales performance? If so, adopt the practice of “intending” instead of “trying”. Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to make this campaign work. I’ll try to generate some leads.

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The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. What The Big Willow does with intent data is interesting whether it’s the One True ABM or not.

Strike Gold: How to Find Leads with External Intent Data

Modern B2B Marketing

Enter external intent data. Through a large cooperative of B2B media companies , external intent data companies monitor a range of audience interactions with your company such as collateral downloads, tradeshow booth visits, articles read, webinar and video views, social engagement, etc.).

The Benefits of Using Exit Intent Popups


The Benefits of Using Exit Intent Popups Savvy marketers and marketing agencies understand the usefulness of the exit intent popup. This is where the Exit Intent Pop Up is a great tool to pull from your marketer’s tool kit.

Content with Intent: Educate Your Audience


In my last post, I gave an overview of this series about creating content with intent. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have. Image via Wikipedia. by Frank Reed.

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Content with Intent: Content for Content's Sake


This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do Real businesses have intent - Your content should have real and obvious intent to create value for your readers. Image via Wikipedia. by Frank Reed.

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Search: How to Optimize for User Intent

KEO Marketing

Today, SEO encompasses intent—meaning, evaluating a user’s motivation and guessing at what they really want to know, and what the motivations are behind this particular search. You cannot just sit around and hope that intent-driven SEO happens to push people in your direction.