Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That?

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What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter?

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Utilize fit, intent and engagement data to maximize your efforts. If you are considering implementing account-based marketing, chances are you have also explored technology options.

How to Best Leverage B2B Intent Data

The Point

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. The lure of intent data is learning which companies are going to buy from you and when. HS) How do you define Intent Data to a layman?

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Why Intent Data is the Future of B2B Marketing

Marketing Insider Group

This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. The post Why Intent Data is the Future of B2B Marketing appeared first on Marketing Insider Group.

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SearchChat Podcast: Customer Intent is New Again

Biznology

It’s time to start thinking about the value of intent based marketing differently. 1:20 Intent based marketing is new again. 16:48 Search is intent, fundamentally. The post SearchChat Podcast: Customer Intent is New Again appeared first on Biznology.

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What’s the Question Behind the Question: Search Intent Optimization

Marketing Insider Group

In a previous article on understanding search intent, we explored search engine optimization and keywords. The post What’s the Question Behind the Question: Search Intent Optimization appeared first on Marketing Insider Group.

Intent Data Astronaut Training: 101

EverString

The post Intent Data Astronaut Training: 101 appeared first on EverString. Intent Data Modern Data Predictive Marketing

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. The modern era of MarTech is great, isn't it?

Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

The post Intent Data in your Marketing Funnel: The Challenges and Strategies appeared first on Marketing Insider Group. Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies.

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How To Use Search Intent Data to Get More Leads

Marketing Insider Group

The post How To Use Search Intent Data to Get More Leads appeared first on Marketing Insider Group. Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth.

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Intent Data Astronaut Training: 103

EverString

The post Intent Data Astronaut Training: 103 appeared first on EverString. Account and Lead Scoring Data-Driven Marketing Intent Data

Getting Familiar with Intent Data

Heinz Marketing

This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial. So, what are intent data providers? Another important note about intent data – it is not intended to be used alone. intent signals?

5 Key Moves for B2B Intent Marketing

Aberdeen

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away.

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Intent Data: the Key to Revenue Growth?

Televerde

eClick here to download our comprehensive guide to intent data. In the meantime, intent data can give you insight into who is in the market, with visibility into exactly which organizations are currently rummaging through search results on the hunt for solutions like yours.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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10 Ways to Crush the Competition Using Intent Signals

TrueInfluence

Intent represents one of the most significant paradigms shifts from the past few decades. Intent signals let us know when it is appropriate to send valuable mid-funnel content to prospects in a given target organization and differentiate ourselves from the competition.

3 Ways Quality Intent Data Improves Your Demand Gen Strategies

Aberdeen

Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM.

4 Effects: The Psychology Behind Intent Marketing

Aberdeen

This is why intent data is so crucial – by placing ads at the right time in front of the right people, potential prospects can become familiar enough with your brand to prefer it over others. Attention Vs. Intention.

10 Unintentional Intent Signal Mistakes to Avoid, Part One

TrueInfluence

Now, Intent Signals are neither new or a fad. History and experience have established that Intent Signals are a viable demand generation strategy. To be fair, the thirst for Intent Signals is certainly easy to understand. Is this even a useful indication of intent?

Intent Data Industry News: Privacy, Paid Search, Data-Driven Creativity

Aberdeen

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences.

Data Integration: The Real Key to Success with Intent Insights

Aberdeen

That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization , more efficient outreach, and more. The real key to success with intent insights is effective data integration.

6 Ways to Supercharge Your ABM With Intent Data

Engagio

Intent data reveals vital information about your target accounts’ research behaviors. While 25% of companies are deploying intent data to fuel their marketing efforts ( DemandGen Report ), some confusion around its benefits still lingers. Account Based Marketing intent

[Podcast] Why LinkedIn + Intent Data = Revenue

Televerde

In this podcast, Xavier Major, Demand Generation Supervisor and Chad Koskie, Product Marketing Manager at Televerde dive into the topic of intent data and how it empowers your team to join the conversation with potential customers sooner.

Why True Influence’s Intent Data is Right for B2B

TrueInfluence

At True Influence, our intent-driven demand generation and marketing intelligence programs are fueled by our top-quality intent data stream. We believe that you simply can’t get the quality and coverage of True Influence’s intent data stream from any other provider. Intent Data

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

TrueInfluence

Welcome to the second part of our blog on avoiding intent signal mistakes. From an intuitive perspective, this may seem like an extremely negative statistic – but actually, thanks to intent signals, this is pretty good news. Apply intent signals at every stage of the funnel.

Brand Awareness: Winning the Long Game with Intent Data

Aberdeen

By infusing intent data into your brand awareness campaigns, you can cover your bases with what business leaders really care about—conversions. With intent data included in your marketing campaigns, you can gain insight into the ways that target prospects are interacting with competitors.

How To Build Your Content Marketing Plan With Keyword Search Intent

Marketing Insider Group

The post How To Build Your Content Marketing Plan With Keyword Search Intent appeared first on Marketing Insider Group.

How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen

From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization. Search-Based Intent: So much of the buyer’s journey has become self-serve and search-based intent is a major part of that process.

Intent Data: For Sales? For Marketing? For Both?

TrueInfluence

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. The term ‘intent data’ has evolved beyond the basics of demographics, geographics, firmographics and any other “graphics” that might be lying around. The post Intent Data: For Sales?

How to Be an Intentional Organization With an Intentional Tech Stack

InsightSquared

What is an intentional organization? This is what it means to be an intentional organization; one that can respond to challenges and failures in a holistic way in order to overcome them. Intentional organizations and adaptability.

Intent Signals: The Pathway to Accelerating Pipeline Results

TrueInfluence

What did sales and marketing teams do before the advent of intent signals? Contact intent shows which prospects are actively conducting digital research for a specific topic. Raw data is not contact intent. B2B Marketing Intent Data

Buyer Intent Data Headline Roundup

Aberdeen

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.