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Report: Intent Data is Helping Marketers Boost Company Revenue

KoMarketing Associates

To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects. Approximately 40% of Data Heroes expect their use of intent data to increase significantly throughout the remainder of the year. Many marketers are facing challenges when it comes to utilizing intent data.

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10 Ways to Use Intent Data to Turbocharge ABM Performance

Inbox Insight

Paired with intent data, ABM is a force to be reckoned with. This article explores 10 key ways B2B companies can utilize intent data to supercharge their ABM performance, boost sales and drive business growth. Where can intent data be obtained? This involves studying your site and those similar, to provide meaningful insight.


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Improve Your Google Ranking with Search Intent & Optimization


Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights


At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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Is Your ESG Communication a Walking Red Flag?

While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data?

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Nine Important Things to Know About Intent Data and AI


The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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Intent Signal Data 101

Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. Which type of intent data is best for meeting specific goals? How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? Intent data can be a great way to fill your pipeline and close more deals. 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity.

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How Intent Data Helps Marketers Convert A-List Accounts

We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Utilize fit, intent and engagement data to maximize your efforts. In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Achieve full cycle ABM: Moving beyond the top of the funnel. October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Leveraging intent data. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP).