Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. As a result, business leaders are discovering the enormous value of content marketing. Content marketers have to demonstrate buyers’ engagement with their content.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Interactive Marketing 105

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 105

KoMarketing Associates

OCTOBER 18, 2019

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format. Video Marketing Continues to Grow in Prominence. Social engagement is the marketing metric that video impacts the most, according to the research.

Interactive Marketing 125

Interactive Marketing Marketing Report B2B Marketing B2B 125

Marketing Insider Group

MARCH 21, 2017

Some would even say it is even the future of content marketing. With 60% of marketers and small […]. The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. It was forecasted that by this year, 74% of all internet traffic would be video content.

Advertising Mediums 183

Advertising Mediums Interactive Marketing Examples Video Marketing 183

Kaon

AUGUST 23, 2017

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz , a digital platform for technology, entrepreneurship and career inspiration in Boston, Mass. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. Colin was impressed. August 14, 2017. By Colin W.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Search Engine Journal

APRIL 10, 2022

If not, use interactive emails to beat your competitors and gain a competitive edge. The post 6 Ways Marketers Are Using Interactive Emails To Win More Conversions appeared first on Search Engine Journal. Are you getting the email response rates, and conversions you expected?

Interactive Marketing 87

Interactive Marketing Email Marketing Conversion Response Rate 87

Customer Experience Matrix

JANUARY 18, 2013

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The two modules can also share segment definitions, offers, and interaction history.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120

Kaon

NOVEMBER 6, 2018

Kaon Interactive helped Ciena develop an interactive marketing application that made it faster and easier for its sales teams to learn, share, and explore Ciena’s solutions like never before, from anywhere, anytime, on any device (including 3D augmented reality and WebVR). The Result. Contact us !

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

BuzzSumo

APRIL 1, 2019

Could your content-marketing strategy use a shot in the arm? Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. May 23, Houston TX.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Martech Advisor

JANUARY 13, 2020

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. While 90 percent of marketers use social media, only 58 percent believe they’re truly effective at it.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Benchmark Email

SEPTEMBER 23, 2021

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers. Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions.

Software 98

Software Interactive Marketing Advertising Benchmark Acquisitions 98

Hubspot

APRIL 9, 2019

Fortunately, the interactive marketing movement is charging along and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they've always been doing. What is interactive marketing? Interactive Marketing Campaign Examples. Clash Up | Eko.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Digital Marketing World Forum

SEPTEMBER 5, 2019

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. You can include interactive content in your event booths. Sounds too good to be true?

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

SWZD

APRIL 5, 2022

Six ways to use interactive media to educate and engage hybrid marketing teams.

Interactive Marketing 62

Interactive Marketing Media B2B Marketing B2B 62

The ROI Guy

JUNE 27, 2018

Back in the day, as a product line manager, I was responsible for launching several new computer storage management products, and always leveraged the 4Ps of Marketing as my guide. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Content Standard

JUNE 10, 2019

But as sales continue to soar for devices enabled with this technology, it’s become clear that IoT changing digital marketing is an inevitability. What remains less clear for brands, however, is what an IoT marketing strategy should look like. Especially because this isn’t a super new area for digital marketers.

Interactive Marketing 102

Interactive Marketing Top of Funnel Marketing & Strategy Marketing Strategy 102

Fount Media

DECEMBER 18, 2022

Email marketing is a great way to connect with your customers and keep them updated on your latest products, services, and promotions. But sometimes, email marketing can feel stale and boring. If you want to add a little fun and interactivity to your email marketing campaigns, consider using a data-appending.

Email Campaigns 52

Email Campaigns Interactive Marketing Email Marketing Campaigns 52

Marketing Insider Group

NOVEMBER 29, 2016

You’re probably already familiar with inbound marketing methodology, as it’s become a popular marketing approach over the past 10 years. The post Stronger Inbound Marketing With Interactive Content: How to Get Started appeared first on Marketing Insider Group.

Inbound Marketing 100

Inbound Marketing Interactive Marketing Content Traffic 100

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features. But Neolane seems to pull it off.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Outgrow

MAY 21, 2020

How To Use Interactive Content To Promote Marketing Events And Conferences. We interact with people online. But despite that, marketing events can be a game-changer for your business. Marketing events can be hosted to build better and stronger relationships with prospective clients. We live in a digital world.

Interactive Marketing 52

Interactive Marketing Conference Promotion Planning 52

SnapApp

JULY 24, 2018

If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly demanding a world where marketing and sales is seamless – there is no handoff, it’s simply one engine that fuels your customer journey.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

Kapost

JUNE 29, 2018

Ahh, the content explosion—it’s one of our favorite topics to pull apart as we marketers adapt to the fact that our jobs are very different than they were five years. The post How to Supercharge Your Marketing Strategy with Interactive Content appeared first on Kapost Content Marketing Blog.

Interactive Marketing 82

Interactive Marketing Marketing & Strategy Marketing Strategy Content 82

Marketing Insider Group

AUGUST 8, 2016

If you’re a marketer with a pulse, you’ve heard of Account Based Marketing. It seems like it’s everywhere – starring in standing-room-only sessions at industry conferences; dominating stacked panels at networking events; filling up email inboxes across the marketing world.

Account Based Marketing 100

Account Based Marketing Interactive Marketing Ad Building ABM 100

SnapApp

AUGUST 7, 2018

With this in mind, businesses need to align sales and marketing efforts—tailoring both departments to actively engage leads and convert them. Unfortunately, almost half of all B2B sales reps list lead quantity and quality as their biggest challenge – and that’s a red flag that marketing and sales are not aligned.

Top of Funnel 59

Top of Funnel Interactive Marketing Sales Qualified Leads Lead Ranking 59

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. What is Demand Generation Marketing?

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70