Interactive Marketing Related Topics 
Benchmark Email
SEPTEMBER 13, 2023
Email marketing has traversed a remarkable journey over the years. From its humble beginnings as simple text-based messages to the emergence of dynamic, interactive content, email marketing has undergone a transformation that has revolutionized the way businesses engage with their audiences.
DivvyHQ
AUGUST 30, 2022
If traditional marketing is all about what the marketer has to say, interactive marketing is more about a conversation between marketer and customer. In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best.
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KoMarketing Associates
JANUARY 2, 2020
As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well. In addition, video is now driving more interaction for these account holders. Hashtags also appeared to be a factor in terms of interaction for marketers.
KoMarketing Associates
MARCH 26, 2018
Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.
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Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Download this guide and receive: An interactive flowchart to assess where you are in your omnichannel journey.
Kaon
OCTOBER 4, 2019
Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed.
DivvyHQ
JUNE 23, 2020
In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired.
Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Or, do you think the webinars you are presenting could be more effective?
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement. An interactive Q&A with the speaker — bring your questions! When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with. Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Use B2B Marketing Zone's webinars to earn continuing education credits!
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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