What is a keyword ontology?
FEBRUARY 9, 2018
But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc.