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Five Creative B2B Marketing Strategies to Try in 2022

Webbiquity

Send Samples. Remember back in the day when the mailman would plop a tiny bar of soap or some other product sample into your mailbox, and how that product made you feel? Well, you can bring back those days by simply boxing up a sample of your product and shipping it to prospects you are targeting with your B2B marketing efforts.

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It’s the age of AI agents: See how marketers can build one themselves

Martech

Sample file structure To demonstrate this, I constructed sample data files (using ChatGPT) that would represent a typical set of customer data. The first file had CRM contacts in the following format: Sample data set generated from ChatGPT. Sample account data.

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4 Ways to Improve Digital Marketing With Donor Data

Marketing Insider Group

After creating segments, develop tailored content for each group that speaks to their unique needs and preferences.

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How To Create Shopper Marketing Strategies For A CPG Brand

Webbiquity

You could also offer customers the chance to “try before they buy” with free samples. For an in-store display, design your printed materials to catch the customer’s eye right away with bright colors, clever messaging, and a memorable logo. A roll-up banner can also be a good addition to help really make the display stand out.

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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script | B2B

The sample size was not disclosed (I have emailed the company to inquire). Last year, eMarketer reported the previous edition had a sample size of 2,400 US-based B2B marketers. However, this particular survey is in its 18th year, which gives me confidence. Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

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How a free AI tool will help you develop a customer marketing strategy

Martech

Creating sample customer data with Google Gemini Before I could analyze customer data, I needed to create it. All told, Gemini created sample data for 150 customers. Here is the sample data for eight of them. Here’s a sample from the five customers it identified as churn risks and why.

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Mail still holds appeal for younger generation

Martech

Stamp.com’s sample of 500 consumers highlighted two positive aspects to mailing: Thirty-seven percent of consumers overall felt that mail provided a “personal touch,” with Gen X valuing that the most (41%). It’s worth considering whether positive attitudes to mail in general extend to direct mail marketing.