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Be More Effective with Attribution Models AND Performance Management Dashboards

Vision Edge Marketing

Marketing leaders committed to improving effectiveness, efficiency, accountability, and ROI, need to invest in the development and use of both of these business decision tools. The Importance of Channel vs. Strategy Effectiveness and Why You Need Both.

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9 Tips for a More Effective Email Newsletter

Howard J. Sewell

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success

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The Most Effective Guide to Keyword Research

Marketing Insider Group

The post The Most Effective Guide to Keyword Research appeared first on Marketing Insider Group. It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy.

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Effective Change Management for an Uncertain Future

Biznology

In today’s rapidly changing world, effective change management is more necessary than ever. But these necessary changes can set up a business for long-term success if managed in an effective manner. Change is never easy.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

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The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

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4 Effective Email Marketing Templates for Customer Support

SendX

The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support

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Measuring Content Marketing Effectiveness

Biznology

For all of us — B2B and B2C — who don’t have those buy-button clicks to use in measuring marketing effectiveness, it can be frustrating to gain an understanding of how well our marketing efforts are working. The post Measuring Content Marketing Effectiveness appeared first on Biznology.

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Effective ABM Needs Effective Planning

Marketing Insider Group

The post Effective ABM Needs Effective Planning appeared first on Marketing Insider Group. Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].

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HG Use Case: Effective Competitor Displacement Campaigns

HG Data

The post HG Use Case: Effective Competitor Displacement Campaigns appeared first on HG Insights.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

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How to Effectively Market Your Sustainability Efforts

Webbiquity

Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. The media has begun highlighting adverse climate change effects more frequently, increasing society’s concern for the future. Guest post by Dylan Berger.

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Three Tips for Effectively Leading A Remote Marketing Team

Kellie Walenciak

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job

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Finding Success Through Effective Goal Planning

Alaniz

The post Finding Success Through Effective Goal Planning appeared first on Alaniz Marketing. You have big goals; now what? You have some Big, Hairy, Audacious Goals (BHAGs), and everyone thinks they’re brilliant. But, now what? How do you ensure you can achieve them?

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Tips to Boost Marketing Effectiveness | MPS

Christa Tuttle

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. But for many, it’s becoming harder than ever to identify and implement effective methods to connect with the ideal buyer. The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.

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4 key characteristics of an effective go-to-market plan

Tomorrow People

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? Consider these points when developing your next GTM strategy.

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4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. One of the most effective ways to retarget leads is by using buyer personas to personalize these ads based on their interest and behaviors.

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How the Halo Effect Drives Lead Generation

B2B Lead Generation

” He didn’t know it the time, but he explained how the halo effect works. The halo effect works like this: By helping thought leaders and subject matter experts build their platform and influence, you will also build your influence and platform. This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect.

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How AI Marketing Effects SEO

Stevens & Tate

The post How AI Marketing Effects SEO appeared first on Stevens & Tate Marketing. For years, artificial intelligence (AI) was mere science fiction — an idea with unlimited possibilities.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Agile Methodology has led to an era of transparency and collaboration within software and development teams. However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? How do we bridge the gap between technical and non-technical teams to create a holistically agile project? The key is engagement. The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. What they do need is a sense of engagement in each aspect of the project, and the ability to collaborate as effectively as possible.

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Content Marketing for Startups: 4 Effective Strategies

Lake One

5 Effective Strategies: Content Marketing for Startups. The post Content Marketing for Startups: 4 Effective Strategies appeared first on Lake One ®. Startups have a lot on their plate.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. In B2B tech, this might mean having the most efficient and effective software solution, for instance. Understanding competitors requires more than just monitoring their online presence.

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Performance Management: Your Powerful GPS for Navigating Growth | What’s Your Edge?

Vision Edge Marketing

Yet, a Deloitte study shows that only 8% of companies believe their performance management process is highly effective in driving business value and 58% say it’s not an effective use of time. . Performance management serves essentially as your business GPS for navigating growth.

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Effective PR Communications During an Economic Downturn

SmartBug Media

Below are some of the reasons that PR can be especially effective in supporting strategic growth during an economic downturn, as well as some useful tactics to deploy.

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Sales Kickoff Beyond the Meeting: How to Plan & Execute a Successful SKO

Speaker: Gerhard Gschwandtner, CEO, Selling Power | Beverlie Heyman, Director of Sales Enablement, Bigtincan | Jared Hibbs, Sr. Sales Enablement Manager, Bigtincan

Join Bigtincan's Director of Sales Enablement, Beverlie Heyman, and Sr. Sales Enablement Manager Jared Hibbs for a discussion on strategies to ensure your SKO is as efficient and effective as possible.

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Four Elements for Effective B2B Brand Messaging

Launch Marketing

B2B brand messaging is a foundational component for effective marketing. The post Four Elements for Effective B2B Brand Messaging appeared first on Launch Marketing.

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic - Sales Effectiveness

“Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. You probably hear the terms ‘sales efficiency’ and ‘sales effectiveness’ tossed around fairly often in the office or on the sales floor, but what do they really mean?

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How To Develop An Effective Email Marketing Strategy in 2023

Predictive Response

Once you have a clear understanding of the direction you want your email campaigns to go you will be able to see the effect it has on your conversion rates. The post How To Develop An Effective Email Marketing Strategy in 2023 appeared first on Predictive Response. Introduction.

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The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

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Effective email marketing design

Biznology

The post Effective email marketing design appeared first on Biznology. We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Mobile matters most. As I said in October , your analytics may not tell the whole story when it comes to mobile.

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Challenges of Creating an Effective Sales Pipeline

MarketJoy

Why is creating an effective sales pipeline a nightmare for some businesses? Now, let’s briefly look at the challenges to building an effective sales pipeline and how you can avoid them. To do this effectively, you need to: Determine who your ideal customer is.

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Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

An effective marketing strategy and sales business plan are essential to drive growth. These are just some of the changes you’ll see with the help of effective revenue marketing. Guest post by Samantha Waites.

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

12 effective product launch email templates for enhanced performance. Allset effectively utilizes that in this email design. Effective collaborations aid network expansion as well. Guest post by Flavia Silipo.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

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Report: Email Still Tops Marketers’ List of Most Effective Channels

KoMarketing Associates

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

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Unlocking the Path to Effective Sales and Marketing

Seismic - Sales Effectiveness

of those are said to be effective. When an organization can have a highly effective sales enablement initiative, then Marketing can begin directly correlating their efforts to revenue, and misalignment falls by the wayside. Seismic is pleased to be partnering with CSO Insights to host a webinar titled “The Secret to Highly Effective Sales Enablement” on Tuesday January 29 th at 12PM ET / 9AM PT. Being a marketer isn’t easy.

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Driving Sales Effectiveness Through Personalization

SmartBug Media

When you’ve got a sales quota to fill, you know how important it is to be effective in the sales process. In order to utilize personalization effectively, you need to make sure your data is clean and accurate.

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4 Tips For Effective Landing Page Design

Zoominfo

The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers. An effective landing page provides a host of benefits for your marketing efforts and overall ROI.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.