Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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Activities Branding Brand Identity Sample 246

Marketing Insider Group

MAY 13, 2020

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. The post How Great Leaders Use Storytelling to Activate Empathy in Their Teams appeared first on Marketing Insider Group. Storytelling is a skill, but it’s one that is easily learned.

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Storytelling Activities Custom Publishing Lead Scoring 363

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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Activities Branding Brand Identity Sample 130

Marketing Insider Group

FEBRUARY 12, 2019

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group.

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Activities Paid Search Agency Companies Marketing 273

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

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Activities Organization Effectiveness Branding 209

Marketing Insider Group

MAY 20, 2019

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. The use of mobile devices has also grown.

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Activities Content Marketing Content Mobile Marketing 278

Martech

MAY 6, 2024

Activities API Update If your organization utilizes the Marketo REST API to retrieve activity data, you’ll now have access to additional data attributes, such as Browser, Platform, Device and User Agent (see tables, below). These can be accessed by calling the Get Activity Types endpoint to gather attribute details for each activity.

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Marketo API Activities Webinar Metrics 98

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. To run a successful business you need more from your employees than the bare minimum. Gallup research shows that […].

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Activities Research Organization Business 224

Marketing Insider Group

JULY 23, 2019

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment.

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Activities ROI Trends Marketing 233

InsightSquared

APRIL 6, 2021

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day. The Data’s Waiting For You!

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Activities Top of Funnel Forecasting CRM 156

KoMarketing Associates

NOVEMBER 3, 2020

Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity. New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets.

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Marketing Report Activities Demand Statistics 267

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Needless to say, employee activism is important. At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. GIDI and Employee Activism . That’s activism. We know that.

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Activities Zoominfo Fulfillment Act-On 217

Biznology

OCTOBER 9, 2020

Engaging in brand activism while avoiding potential fallout from employee activism? What types of employee activism should be concerning for brands, and what can they actually do about it? What about when the target of employee activism is their employer? What about when the target of employee activism is their employer?

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. Psychological safety starts with empathy.

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Activities Work Management Marketing Management Opinions 259

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

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Activities Analytics Work Management Class 156

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

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Activities ROI Customer Satisfaction Guidelines 257

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. M&A activity. The post Martech activity slows in 2023 with less funding, launches appeared first on MarTech. Investment shifts. billion in 2021 to $28.4

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Activities Acquisitions Features Purchase 96

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

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Activities Advertising Channels Personalization Marketing AI 117

CMSWire

MARCH 19, 2024

Mastering active listening can transform CX by building trust; it's a powerful conduit for enhancing customer satisfaction and loyalty. Continue reading.

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Activities Customer Satisfaction Loyalty Ad Building 61

Marketing Insider Group

OCTOBER 15, 2019

The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. It makes sense to at least dip a toe in the waters of employee advocacy, especially as it also could instill a sense of pride and loyalty in the work that those same employees do day in and day out. .

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Activities Marketing Agencies 2 Paid Search Agency Case Studies 211

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways.

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Activities Guidelines Curation Work Management 191

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

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Case Study Case Studies Activities Studies 197

Marketing Insider Group

AUGUST 26, 2019

The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation.

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Activities Brand Identity Branding Marketing 232

Marketing Insider Group

JUNE 25, 2018

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […].

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Activities Paid Search Agency Trust Marketing Marketing 243

Oktopost

MAY 30, 2024

In today’s world, social activity goes beyond personal use—it’s a powerful asset for both employees and brands. Let’s dive into why encouraging your employees to be active on social media is a win-win for everyone involved. Employees’ networks tend to be about 561% larger than their brand or company’s social accounts.

Peer-to-peer 87

Peer-to-peer Social Media Activities Customer Satisfaction 87

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. If your brand doesn’t have an active social presence, it’s essential to add social media posting to your B2B content marketing strategy now.

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Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

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Activities Marketing & Strategy Marketing Strategy Branding 279

Heinz Marketing

JULY 14, 2023

The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing. Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action.

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Activities Business Work Management Process 66

Heinz Marketing

AUGUST 21, 2021

The hours some salespeople are spending locating files or documents could very well be allocated to more productive activities. Beyond Profit Podcast: Seth Maxwell on Youth Activism. Youth activism is on the rise. The post B2B Reads: Lessons Learned, Economic Recovery, and Youth Activism appeared first on Heinz Marketing.

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Activities B2B Thought Leadership Allocation Thought Leadership 114