Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

Activities 130

Activities Brand Identity Branding Planning 130

Marketing Insider Group

FEBRUARY 12, 2019

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group.

Activities 276

Activities Paid Search Agency Marketing Companies 276

Marketing Insider Group

MAY 20, 2019

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. The use of mobile devices has also grown.

Content Marketing 278

Content Marketing Activities Content Marketing 278

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

Activities 211

Activities Brand Identity Branding Effectiveness 211

InsightSquared

APRIL 6, 2021

Say hello to InsightSquared’s industry-changing report, Activity by Day, which presents every activity, email, meeting, call, and more without you or your sales reps spending countless, valuable hours manually updating your CRM data each and every week. . The Rundown on Activity by Day. The Data’s Waiting For You!

Top of Funnel 156

Top of Funnel Activities CRM Sales Qualified Leads 156

KoMarketing Associates

NOVEMBER 3, 2020

Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity. New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets.

Marketing Report 267

Marketing Report Demand Activities Marketing 267

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. To run a successful business you need more from your employees than the bare minimum. Gallup research shows that […].

Activities 231

Activities Organization Research Marketing 231

InsightSquared

JUNE 15, 2021

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . When it comes to recruiting, activity matters.

Analytics 156

Analytics Activities Work Management Digital Transformation 156

Martech

AUGUST 15, 2023

However, when looking at CDPs and other high-end solutions to boost their data capabilities, the company opted for a simpler data activation platform or “composable” CDP instead of a traditional CDP. “We Data activation platform Chime decided to implement a data activation platform from Hightouch instead of a traditional CDP.

Activities 86

Activities Paid Search Agency Work Management Marketing Management 86

Marketing Insider Group

MAY 13, 2020

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. The post How Great Leaders Use Storytelling to Activate Empathy in Their Teams appeared first on Marketing Insider Group. Storytelling is a skill, but it’s one that is easily learned.

Storytelling 363

Storytelling Activities Custom Publishing Lead Scoring 363

Zoominfo

NOVEMBER 12, 2020

Employee activism is nothing new. Needless to say, employee activism is important. At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. GIDI and Employee Activism . That’s activism. We know that.

Activities 217

Activities Zoominfo Spending Fulfillment 217

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Paid Search Agency 262

Biznology

OCTOBER 9, 2020

Engaging in brand activism while avoiding potential fallout from employee activism? What types of employee activism should be concerning for brands, and what can they actually do about it? What about when the target of employee activism is their employer? What about when the target of employee activism is their employer?

Social Media 197

Social Media Webinar Metrics Consulting Activities 197

MKT1

SEPTEMBER 20, 2023

Every marketer should know if the activities they are focusing on are actually driving revenue. Track conversion events & campaigns: Set up conversion events in Google Analytics and Campaigns in Salesforce (or your CRM) to track more activities on your website and throughout your marketing funnel.

Planning 104

Planning Multi-Touch Attribution Marketing Analytics Tools Lead Ranking 104

Marketing Insider Group

JULY 23, 2019

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment.

ROI 239

ROI Activities Marketing Trends 239

Marketing Insider Group

MARCH 17, 2020

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee activation takes engagement up to a whole new level.

ROI 259

ROI Activities Paid Search Agency Customer Satisfaction 259

Hubspot

APRIL 12, 2023

When assessing your team’s performance, sales activities offer crucial metrics. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.

Work Management 82

Work Management Marketing Management Activities CRM 82

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

Case Study 200

Case Study Case Studies Activities Studies 200

Heinz Marketing

JULY 14, 2023

The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing. Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action.

Activities 64

Activities Business Work Management Process 64

EveryoneSocial

SEPTEMBER 12, 2023

Since the beginning, our goal has been to help you and every client we work with activate any and all of their brand advocates. And what we’ve learned is that pricing on a per-user basis (charging for each user you activate) has a tendency to get in the way of that goal. Activate all your people, every single one of them.

Activities 78

Activities Pricing Price Budget Programs 78

Marketing Insider Group

AUGUST 26, 2019

The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation.

Activities 238

Activities Brand Identity Branding Marketing 238

SpotMe Blog

OCTOBER 23, 2023

Leveraging 15+ years of partnering with life science leaders, we are unveiling, for the first time, 3 pivotal benchmarks for HCP event engagement: conversion, consent, and activation. This is what we call the activation rate , i.e., the number of attendees divided by the total number of registrants. Targeting is limited, if not absent.

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Quick Takeaways.

Activities 193

Activities Social Media Planning Work Management 193

Marketing Insider Group

JUNE 25, 2018

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […].

Activities 250

Activities Paid Search Agency Marketing Trust Marketing 250

Marketing Insider Group

MARCH 12, 2018

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

Activities 279

Activities Marketing & Strategy Marketing Strategy Brand Identity 279

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. One quarter is considering a metaverse activation this year, while another quarter is considering doing this some time in the next one to five years. Processing.Please wait.

Activities 100

Activities Gartner Customer Surveys Paid Search Agency 100

HG Data

SEPTEMBER 7, 2023

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign If you missed the highly-regarded webinar “From Targets to Triumph: Key Strategies for Activating Your ABM Campaign,” you can now access it on-demand!

Webinar Metrics 52

Webinar Metrics ABM Account Based Marketing Campaigns 52

Marketing Insider Group

OCTOBER 15, 2019

The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. It makes sense to at least dip a toe in the waters of employee advocacy, especially as it also could instill a sense of pride and loyalty in the work that those same employees do day in and day out. .

Activities 217

Activities Paid Search Agency Marketing Agencies 2 Planning 217

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. If your brand doesn’t have an active social presence, it’s essential to add social media posting to your B2B content marketing strategy now.

B2B Marketing 166

B2B Marketing Content Marketing B2B Thought Leadership B2B 166

Martech

SEPTEMBER 13, 2022

The post Samsung launches weeklong metaverse and NFT activation appeared first on MarTech. The most promising executions are part of a longer, multi-step roadmap — the kind that Under Armour is putting together for 2022, 2023 and beyond.

Activities 115

Activities Multi-Channel Marketing & Strategy Touchpoints 115