Should you stop (organic) social media activity?


The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

Trending Sources

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere


In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. There are a few key phrases out there to demonstrate that you’re listening actively.

Influencer Marketing – Influencer Activation Insights | Traackr


In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program

Lead Scoring Setup is Not a Set-It and Forget-It Activity

Modern Marketing

Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success.

Will your job search survive your social media activity?


The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]


Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram.

Are Your Marketing Campaigns Socially Active? [CHART]

Modern Marketing

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?

10 Reasons why you should have an active business blog


The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s.

A Guide to Active Listening: How to Earn People's Trust Using Your Ears


To eliminate this habit, I’ve taught the reps who have reported to me over the years a very specific skill: active listening. What is Active Listening? Active listening isn’t only applicable to sales, nor is it a new thing. Examples of active listening.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

How to Get Your Executive Team Active in Social Media


These executives may not be active in social media just yet, but they should be. Also, see how active they are in social media already. You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site.

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

Activity Metrics Still Matter in Measuring Marketing Performance

B2B Marketing Directions

Some commentators have started calling activity measures "vanity metrics," so it's tempting to think that measuring activities and immediate results is no longer important.

Focus on Productive B2B Marketing and Sales Activities

Great B2B Marketing

Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. Spending twice as much time on an activity to make the results 5-10 percent better.

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. What I really meant was to help your boss by focusing on results and not on unproductive activities.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

Lead generating machine: is your website actively helping your business grow?


The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done.

5 Steps To Connecting Marketing Activities To Revenue


Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. The problem that marketers are discovering is that a single prospect’s activity and buyer profile is not enough to qualify an account as in-market.

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How Global Citizen Became the BuzzFeed of Social Activism


” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

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New exponential publishing drives business growth and revenues


They embedding Active Knowledge content and actionable options inside every interaction. They are active or inactive. When a Shared Space is active it is “focused.” ” While all of its connections are on, each may be active or inactive. Lesson for leaders.

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth


Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. Two months ago, Meerkat didn’t even exist. It all started as a side project.

A Closer Look at Activating the New American Mainstream in Marketing [Interview]

KoMarketing Associates

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.

3 Ways to Connect Marketing Activity to Revenue

Customer Experience Matrix

This could hugely overstate marketing-related revenue, since it potentially takes credit for sales that had nothing to do with marketing activity. But you can rate how likely it was that marketing played a role in a given opportunity by looking at factors like timing, pre-existing relationships, and amount of marketing activity. Discussions of revenue attribution often remind me of the famous recipe* that begins “First, catch your hare”.

Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week


That’s why in the coming weeks, we will be launching tools to give you access to as much data as possible about your Google+ Page and +1 activity.” Well, it turns out that Instagram recently lost 25% of its daily active users (DAU).

How to Measure Your LinkedIn Activities : Social Media Examiner


Opentopic blog >> Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn. Social. Marketing ROI Cmo undefined marketing roi

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Six powerful B2B marketing tactics you may be missing


But any sales person who is already working the account will want to know about the fresh activity. There are so many great new techniques in B2B marketing today, it’s hard to keep up.

What is the Online Activity Profile of Sports Teams? [CHART]

Modern Marketing

We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?

Why content marketing complements (but doesn’t replace) link building


For years now, the idea has been circulating throughout the SEO community that you don’t need to actively pursue links. Instead, you can focus on creating compelling, high-quality content and links will come “naturally” without active promotion.

Lead exponential growth: everyone achieves above their full potential


Exponential growth publishing can embed the best choices inside our digital activities. This new technology—named active knowledge, active resources, and active commerce—delivers success everywhere to everyone who wants it, during the moment they needed.

Socialize your videos for business development


Use Video to Activate Other Media. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.

Design thinking


Although there is so much design activity going on in the world, the ways in which people design were poorly understood for a rather long time. In our days, design becomes the cornerstone of digital transformation projects.

90+ Active Blogs on Analytics, Big Data, Data Mining, Data Science, Machine Learning


Here’s a list of 90+ active blogs on Big Data, Data Science, Data Mining, Machine Learning, and Artificial intelligence. Stay on top of your data science skills game! Discover & understand your audiences. Analyze & optimize your content. Deliver transactions & results. All powered by IBM Watson cognitive technology Request a demo >>> Read complete article here : Cognitive Technology Cmo cognitive technology

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25 Billion Tweets And More: A Year In Online Activity

Marketing Insider Group

Ever wonder just how big the internet is? Or how much data is shared by web users across the world? Well Pingdom , a Swedish company that provides website monitoring, has the answers for you. The company culled through reams of research reports and statistics – all perfectly sourced.

Are LinkedIn Groups experiencing a crisis?


The LinkedIn groups user interface would benefit from a makeover, but LinkedIn groups can still be one of the best places to actively prospect, connect with like-minded professionals, and learn from industry thought leaders. Active group members enjoy connecting with other participants.

It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book

Modern B2B Marketing

Introducing the Big Marketing Activity Coloring Book! Straight from the marketing minds at Marketo, we bring you 30 pages of pure, unadulterated marketing activity fun. Download The Big Marketing Activity Coloring Book and have fun with our: Email Marketing Word Find.

Why walking meetings can be wonderful at work


The Journal of Experimental Psychology featured an article reported that “walking opens up the free flow of ideas” and “is a simple and robust solution to the goals of increasing creativity and increasing physical activity.”

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