How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

Study says sedentary activities like blogging block impact of exercise

grow - Practical Marketing Solutions

A funny observation, but I need to make a serious point today about blogging (and other sedentary knowledge worker activities) and how we all need to be aware of new research that indicates how hours of sitting may actually block the positive impact of exercise. I’m an active person.

Trending Sources

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. There are a few key phrases out there to demonstrate that you’re listening actively.

A surprising insight on social media measurement: Activity does matter

grow - Practical Marketing Solutions

Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. Comments Activity is rarely meaningless, the question is whether or not.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

Modern Marketing

Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success.

Will your job search survive your social media activity?

Biznology

The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

Hubspot

Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram.

Content Synaptics: Driving Connection with Active Participation

B2B Marketing Insider

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.

10 Reasons why you should have an active business blog

Biznology

The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

Executives long for “customer-activated company” but social media is a stumbling block

grow - Practical Marketing Solutions

That’s one of the conclusions of a landmark study released today by IBM called “ The Customer-activated Enterprise ,” — a result of face-to-face conversations with more than 4,000 C-suite executives worldwide. The business world wants to go digital … and fast.

A Guide to Active Listening: How to Earn People's Trust Using Your Ears

Hubspot

To eliminate this habit, I’ve taught the reps who have reported to me over the years a very specific skill: active listening. What is Active Listening? Active listening isn’t only applicable to sales, nor is it a new thing. Examples of active listening.

Are Your Marketing Campaigns Socially Active? [CHART]

Modern Marketing

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

How to Get Your Executive Team Active in Social Media

Hubspot

These executives may not be active in social media just yet, but they should be. Also, see how active they are in social media already. You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site.

Social influence and social media activism

grow - Practical Marketing Solutions

I sincerely honor anybody’s right to quit anything they like and make a statement of activism. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission.

Focus on Productive B2B Marketing and Sales Activities

Great B2B Marketing

Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. Spending twice as much time on an activity to make the results 5-10 percent better.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

Lead generating machine: is your website actively helping your business grow?

Biznology

The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done.

Marketing Mistakes: Focusing On Activities Instead Of Results

B2B Marketing Insider

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. What I really meant was to help your boss by focusing on results and not on unproductive activities.

How Global Citizen Became the BuzzFeed of Social Activism

Contently

” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

In this scenario, the best way to segment your campaign list is by activity. Like the boots example, VerticalResponse allows you to directly target certain groups of individuals on a campaign activity level.

5 Steps To Connecting Marketing Activities To Revenue

6sense

Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. The problem that marketers are discovering is that a single prospect’s activity and buyer profile is not enough to qualify an account as in-market.

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Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

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When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth

Hubspot

Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. Two months ago, Meerkat didn’t even exist. It all started as a side project.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

A Closer Look at Activating the New American Mainstream in Marketing [Interview]

KoMarketing Associates

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.

3 Ways to Connect Marketing Activity to Revenue

Customer Experience Matrix

This could hugely overstate marketing-related revenue, since it potentially takes credit for sales that had nothing to do with marketing activity. But you can rate how likely it was that marketing played a role in a given opportunity by looking at factors like timing, pre-existing relationships, and amount of marketing activity. Discussions of revenue attribution often remind me of the famous recipe* that begins “First, catch your hare”.

Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week

Hubspot

That’s why in the coming weeks, we will be launching tools to give you access to as much data as possible about your Google+ Page and +1 activity.” Well, it turns out that Instagram recently lost 25% of its daily active users (DAU).

How to Measure Your LinkedIn Activities : Social Media Examiner

Opentopic

Opentopic blog >> socialmediaexaminer.com Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn. Social. Marketing ROI Cmo undefined marketing roi

Why content marketing complements (but doesn’t replace) link building

Biznology

For years now, the idea has been circulating throughout the SEO community that you don’t need to actively pursue links. Instead, you can focus on creating compelling, high-quality content and links will come “naturally” without active promotion.

Design thinking

Biznology

Although there is so much design activity going on in the world, the ways in which people design were poorly understood for a rather long time. In our days, design becomes the cornerstone of digital transformation projects.

Are LinkedIn Groups experiencing a crisis?

Biznology

The LinkedIn groups user interface would benefit from a makeover, but LinkedIn groups can still be one of the best places to actively prospect, connect with like-minded professionals, and learn from industry thought leaders. Active group members enjoy connecting with other participants.

What is the Online Activity Profile of Sports Teams? [CHART]

Modern Marketing

We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?

17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity

Using passive vs active voice. Yes, so use the active voice. With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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90+ Active Blogs on Analytics, Big Data, Data Mining, Data Science, Machine Learning

Opentopic

Here’s a list of 90+ active blogs on Big Data, Data Science, Data Mining, Machine Learning, and Artificial intelligence. Stay on top of your data science skills game! Discover & understand your audiences. Analyze & optimize your content. Deliver transactions & results. All powered by IBM Watson cognitive technology Request a demo >>> Read complete article here : kdnuggets.com. Cognitive Technology Cmo cognitive technology

Socialize your videos for business development

Biznology

Use Video to Activate Other Media. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.

The case for customer reactivation

Biznology

The facts are clear: we know that it costs far less to reactivate a dormant customer than to acquire an entirely new one; we know that recent activity is a powerful indicator of customer lifetime value; and we know that investments in retention marketing deliver the highest ROI of any strategy.

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