INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? MORE
Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization? MORE
On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. The post Employee Advocacy and Executive Social Activation: Better Together appeared first on Biznology. MORE
However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019. MORE
With PartnerOn and Active Lead Reporting you can feed your sales team actionable intelligence about people as they interact with your emails so that they can follow up with additional timely information and close more sales opportunities. . The Anatomy of an Active Lead Report. MORE
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. MORE
These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate MORE
Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object. MORE
The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. Employee Activation20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. MORE
SEPTEMBER 24, 2019
An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Employee Activation MORE
Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today. MORE
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. MORE
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. MORE
The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. MORE
The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee ActivationInfluencer marketing is a hot topic these days. MORE
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Employee Activation MORE
The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? MORE
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group. MORE
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? 4 Types of Brand Activation. MORE
Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. “Employees are a company’s greatest asset.” – Anne M. MORE
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. MORE
But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group. MORE
Lead scores are commonly calculated using numerical point values for various activities—the higher the number, the better the chance that when handed to sales, the lead will convert. What is activity-based lead scoring? If not activity-based lead scoring, then what? MORE
This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing. MORE
One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. The post Content Marketing Can’t Just Be a Top-Funnel Activity appeared first on Contently. MORE
Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. Employee Activation MORE
We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this. MORE
Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. About 39 percent said that they measure the ROI of most of their activities. MORE
The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee ActivationWhile employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]. MORE
However, the knowledge is only valuable if we can activate it. Using simple techniques you can map contacts to a persona and fully activate the research you’ve worked so hard to develop. (1) As leaders, we do a lot of work to understand our audience. MORE
The post Free-Writing and Journaling: Tools to Activate Original Ideas appeared first on ClearVoice. In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. MORE
A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group. MORE
The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain. MORE
With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. Not only do these brainstorming activities produce actionable content ideas, but they stretch your team’s perspective on each topic. MORE
Activities Related Topics 
Marketing Insider Group
OCTOBER 15, 2019
The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee ActivationInfluencer marketing is a hot topic these days.
Marketing Insider Group
FEBRUARY 12, 2019
Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. “Employees are a company’s greatest asset.” – Anne M.
Marketing Insider Group
SEPTEMBER 10, 2019
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.
Marketing Insider Group
SEPTEMBER 24, 2019
An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Employee Activation
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qualified to active to closed. We’re also actively involved in associations and groups. on those groups who actively speak and present and contribute. marketing activities remains challenging. Only active sales opportunities? 1How B2B Marketing.
Marketing Insider Group
JUNE 2, 2019
Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. Employee Activation
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Marketing Insider Group
JUNE 18, 2018
Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization?
Marketing Insider Group
AUGUST 26, 2019
The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. Employee Activation20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department.
Marketing Insider Group
JULY 23, 2019
The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee ActivationWhile employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].
Marketing Insider Group
MAY 20, 2019
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group.
Speaker: Gary Galvin, CEO, Galvin Technologies
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Biznology
OCTOBER 5, 2017
The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?
Marketing Insider Group
JULY 16, 2018
The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands.
Marketing Insider Group
JULY 23, 2018
A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.
Marketing Insider Group
JUNE 25, 2018
The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?
Speaker: Steve Benson, Founder and CEO, Badger Maps
Act-On
MARCH 19, 2019
These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate
bizible
AUGUST 29, 2018
Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object.
Tomorrow People
MARCH 2, 2017
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.
DivvyHQ
JULY 15, 2019
With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. Not only do these brainstorming activities produce actionable content ideas, but they stretch your team’s perspective on each topic.
Speaker: Michael Brito, EVP, Zeno Group
How to activate your audience - including the influencers within it. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Marketing Insider Group
JULY 30, 2018
But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 28, 2018
This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing.
Contently
MARCH 22, 2019
One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. The post Content Marketing Can’t Just Be a Top-Funnel Activity appeared first on Contently.
Biznology
MARCH 22, 2019
On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. The post Employee Advocacy and Executive Social Activation: Better Together appeared first on Biznology.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.
KoMarketing Associates
MARCH 26, 2019
However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019.
Zoominfo
JULY 15, 2019
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? 4 Types of Brand Activation.
SnapApp
SEPTEMBER 19, 2019
Lead scores are commonly calculated using numerical point values for various activities—the higher the number, the better the chance that when handed to sales, the lead will convert. What is activity-based lead scoring? If not activity-based lead scoring, then what?
Biznology
APRIL 13, 2018
Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
Marketing Insider Group
MARCH 12, 2018
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 18, 2016
The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.
KoMarketing Associates
NOVEMBER 15, 2018
Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. About 39 percent said that they measure the ROI of most of their activities.
ContentMX
AUGUST 15, 2019
With PartnerOn and Active Lead Reporting you can feed your sales team actionable intelligence about people as they interact with your emails so that they can follow up with additional timely information and close more sales opportunities. . The Anatomy of an Active Lead Report.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
bizible
MARCH 6, 2018
We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this.
Marketing Advisory Network
JANUARY 10, 2019
However, the knowledge is only valuable if we can activate it. Using simple techniques you can map contacts to a persona and fully activate the research you’ve worked so hard to develop. (1) As leaders, we do a lot of work to understand our audience.
Aberdeen
FEBRUARY 12, 2019
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.
ClearVoice
SEPTEMBER 14, 2019
The post Free-Writing and Journaling: Tools to Activate Original Ideas appeared first on ClearVoice. In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
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