Marketing Insider Group

OCTOBER 25, 2021

Those who meticulously planned out their marketing activities based on what they knew at the start of that year found themselves needing to scrap their plan and start from scratch. Employee Activation: A Giant Leap Beyond Engagement. I call this employee activation. When you activate your employees, though, it’s marketing magic.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Marketing Insider Group

JULY 18, 2021

This may be highlighting your company’s core values or promoting your unique benefits and activities. Post images of team-building events or activities that show your culture in action. To set your company culture apart on social media, it’s important to promote the specifics behind it. Selecting Social Media Platforms.

Social Media 363

Social Media Paid Search Agency Companies Media 363

Marketing Insider Group

FEBRUARY 27, 2024

It involves coordinated activities, usually across various channels, to achieve predefined goals and objectives. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions.

Planning 310

Planning Campaigns Advertising Agencies Paid Search Agency 310

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Start by Reviewing Your Objectives You can’t gauge the effectiveness of an activity without setting up a benchmark by which to measure it. Marketing becomes more complex every day.

Paid Search Agency 261

Paid Search Agency Digital Marketing Funnels Ad Frequency CMO 261

Marketing Insider Group

AUGUST 2, 2021

Start by reviewing your original branding intentions and make sure they still align with your current activities. Make sure all of your branding activities have continuity. In other words, if your methods don’t match your message, your branding is going to suffer. Check Your Brand’s Continuity. Review your messaging and authenticity.

Branding 359

Branding Brand Identity Multi-Channel Ethics 359

Marketing Insider Group

JULY 22, 2024

Criteria for an Engaged Session in GA4 Image Source A session must meet one or more of the following criteria to qualify as engaged: Session Lasts 10 Seconds or Longer: If a user spends at least 10 seconds actively engaging with your content, GA4 considers it an engaged session.

High Quality Lead 296

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 296

Webbiquity

OCTOBER 4, 2022

Answering this question requires looking at the primary sources of website traffic and the activities that drive each source. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy.

Paid Content 333

Paid Content Paid Search Agency Advertising Agencies Planning 333

Marketing Insider Group

JANUARY 2, 2024

While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot. We’re seeing more value in focusing on areas where our audience is actively engaging and ready to connect, which might not always be on the usual social platforms.

Social Media 310

Social Media Social Marketing Media Content Marketing 310

Marketing Insider Group

JULY 20, 2021

Add a little friendly competition, include rewards for top performers who actively share content, and give badges and ranks to individuals who achieve certain goals. If you can find a platform with gamification and engagement mechanics built in—especially if they’re centered around CSR activities that create a positive impact—even better.

Distribution 357

Distribution Tips Peer-to-peer Marketing & Strategy 357

Marketing Insider Group

NOVEMBER 22, 2022

66% of consumers report more confidence in their purchase decision when a company is active in messaging apps. E-commerce is a competitive space — with so many other merchants, you have to stay ahead by tracking other sellers’ activity to see how they’re reaching their customers. More Businesses Are Using Bots. billion in 2019).

Business 353

Business Top of Funnel Paid Search Agency Advertising Mediums 353

Marketing Insider Group

JANUARY 21, 2022

The answer is simple: it’s when your audience is active online. Just remember to always refer back to your analytics to determine when your audience is the most active. Maintaining consistency by posting regularly and at the right time can help you establish an audience and maintain engagement. But how do you know when that is?

Social Media 353

Social Media Organization Media B2B 353

Marketing Insider Group

OCTOBER 16, 2024

Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin. Quick Takeaways Conduct thorough audience research to identify key decision-makers and their specific pain points, tailoring your messaging to address their needs.

Social Media 289

Social Media Social Marketing B2B Marketing Marketing Strategy 289

Webbiquity

JULY 5, 2022

Taking the time to map out your marketing strategy in advance will help you avoid overspending on unnecessary activities. Make sure you’re active on the platforms your target audience is using, and post engaging content that will get them talking. Using these tools can help you keep your marketing activities organized and on track.

Promotion 341

Promotion Spending Marketing Budget Tactics 341

Marketing Insider Group

JULY 24, 2024

2) Engagement Metrics Engagement metrics measure how actively visitors interact with your content, reflecting its effectiveness and appeal. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. Use these insights to refine your content strategy and improve audience engagement.

Advertising Benchmark 275

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 275

Marketing Insider Group

JULY 26, 2021

Homes have become hubs for our life’s most important activities, and that isn’t going away any time soon. Now that consumers have invested in their at-home activities, it’s likely we’ll see them stick around post-pandemic. It’s where we can do just about everything. Home is where we eat and sleep, but it’s also where we work.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Marketing Insider Group

SEPTEMBER 7, 2023

It should actively seek to empower and encourage professionals from all cultures, experiences, and walks of life to positively contribute to the collective success of a team. While inclusive marketing messages are important, the concept should also apply to internal marketing team activity. How Does Inclusion Fit Into Marketing?

Lead Ranking 306

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 306

Webbiquity

NOVEMBER 29, 2022

Educate your employees on active listening and show them how it can help turn a challenging customer interaction into a positive one. As a training activity, you can ask your customer service employees to talk about their most extensive or unusual customer interaction and how it proved challenging.

Loyalty 322

Loyalty Lead Ranking Lead Scoring Budget Programs 322

Marketing Insider Group

SEPTEMBER 20, 2021

billion active monthly users , with the most successful content being imagery and emotionally-driven posts. Personas that crave a trusted industry leader can also gain major confidence by visiting your LinkedIn page and seeing how actively you share your expertise and how others react to past offerings.

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Marketing Insider Group

MAY 17, 2023

The top digital marketing examples with a high return on investment include content marketing, SEO, email marketing, and organic social media activity. Organic Social Media: HubSpot Social media activity can be notoriously difficult to convert into sales.

Examples 68

Examples Campaigns Paid Search Agency Lead Ranking 68

Marketing Insider Group

JANUARY 30, 2024

Personas Despite all the discussion and activity around personas, we often find them weak resources to inform both an effective content strategy and quality content. These details include buyer: information requirements, activities, questions, decision criteria and decisions. Even the sales organization usually isn’t helpful here.

Ideal Customer Profiles 295

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 295

Marketing Insider Group

JULY 15, 2021

Tweetchat participants actively engage with other Tweetchat participants using the specific hashtag, and the moderator can easily respond to and add commentary and dialogue as the Tweetchat progresses.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%).

B2B Marketing 359

B2B Marketing Research Paid Search Agency Advertising Agencies 359

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. It’s Not for Everyone.

Intent Data 333

Intent Data Marketing AI Intent Lead Ranking 333

Marketing Insider Group

OCTOBER 5, 2023

As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. But the fact is, the large majority of marketers are still not active in social media. Find ways to scan and filter information. Share information relevant or useful for your connections.

Social Media 249

Social Media Media Twitter ROI 249

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It’s about actively using it. Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity.

Peer-to-peer 304

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 304

Marketing Insider Group

NOVEMBER 22, 2021

Ads on social media work so well because they live naturally in user feeds, meaning they don’t disrupt their activity. In Pat’s words, we need to “create superfans” in our active audience. Some specific tactics for doing this: Stop disrupting what people are doing. Pay attention to emerging technologies. How do we do it?

Video Marketing 347

Video Marketing Content Marketing Planning Best Practices 347

Trade Press Services Newsletter

JUNE 6, 2024

To get the most out of LinkedIn, it’s essential to take an active role on the platform. Creating an active and engaged network will keep you top of mind for new opportunities arise. Make a goal for making a certain number of new connections each week. Do the same for engaging with existing connections.

Linkedin 269

Linkedin Ideal Customer Profiles Thought Leadership Cross-Selling 269

Marketing Insider Group

SEPTEMBER 10, 2024

Quick Takeaways Researching and using analytics can help determine when your audience is most active to optimize your release schedule. Understand Your Audience’s Listening Habits You have to know when your audience is most active and engaged to create the ideal podcast schedule.

Tips 298

Tips Loyalty Social Media Promotion 298

Marketing Insider Group

APRIL 24, 2023

Keyhole Image Source: Keyhole Keyhole is a social media analytics and monitoring tool that allows users to search for: Hashtags Keywords @mentions URLs It was specifically designed to help businesses and marketers track social media activity and gain key insights into their social media campaigns.

Paid Search Agency 286

Paid Search Agency Privacy Advertising Agencies Transparency 286

Webbiquity

JANUARY 25, 2022

The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. Being active on Twitter can help tremendously with your brand-building efforts. Guest post by Nikola Roza. Moreover, 4.8% of marketers around the world use Twitter to promote their business. 1- Brand Building.

Social Media 362

Social Media Twitter Advertising Channels Media 362