How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group. Employee Activation branding employee activation employee advocacy employees“Employees are a company’s greatest asset.” – Anne M.

Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Kanban boards that communicate the status of activities and visualize workflow in a transparent (real, not ideal!)

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What Is Employee Activation?

Marketing Insider Group

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […]. The post What Is Employee Activation? Want to run a more effective organization?

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee ActivationWhile employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Account-Based Sales Activation 101

Triblio

Well, this might be a great time to highlight the importance of sales activation. What is Sales Activation. Sales activation is more than just a sales alert. Why is Sale Activation Critical to ABM Success? Want to take a tour of our sales activation module?

How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. Employee ActivationTo run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for.

Why Pay Influencers When You Can Activate Employees

Marketing Insider Group

The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee ActivationInfluencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . It feels organic, right? It’s anything but that.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case Study

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

Marketing Insider Group

The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. Employee Activation20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

Employee Activism is on the Rise. What do Brands need to Consider During this Tumultuous Time?

Biznology

Join us for a discussion with two of our Consultants Collective member consultants, Douglas Spencer and Casey Hall as they explore issues around employee activism and what brands need to consider during this tumultuous time. What about when the target of employee activism is their employer?

5 Mistakes to Avoid with Your Employee Activation Program

Marketing Insider Group

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to a strong start with employee activation by making yourself aware of some of the most common pitfalls. The post 5 Mistakes to Avoid with Your Employee Activation Program appeared first on MIG.

Report: 55% of Marketers Have Increased Demand Gen Activity Since the COVID-19 Outbreak

KoMarketing Associates

Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection

Biznology

Engaging in brand activism while avoiding potential fallout from employee activism? What types of employee activism should be concerning for brands, and what can they actually do about it? What about when the target of employee activism is their employer?

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to activate your audience - including the influencers within it. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

Should you stop (organic) social media activity?

Biznology

The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate. Dell estimates that its employee activation program has garnered over $14 million in revenue. Employee Activation

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are […].

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. The post How Great Leaders Use Storytelling to Activate Empathy in Their Teams appeared first on Marketing Insider Group. With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals. When your culture is set up to launch each […].

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

How to Activate Your Employees For Growth

Marketing Insider Group

The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […].

How Activity Attribution Untangles the Interplay Between Sales and Marketing Touchpoints

bizible

Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. Bizible logs all marketing activities for our team, right in a Salesforce custom object where we can leverage the data to determine true source. The way this works is that Outreach logs all sales activities in the activities object, and Bizible picks them up and converts them to touchpoints associated to contacts and opportunities.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

Personalization for Sales Activation

Triblio

Sales Activation Challenges. The post Personalization for Sales Activation appeared first on Triblio. So we’ve covered the importance and effectiveness of personalization and shared some tactics on how to personalize campaigns at scale. You’re sensing a theme here, right? Right! Personalization is an essential component to any account-based marketing (ABM) program. However, marketers aren’t the only ones that can leverage customized content to their advantage.

Office Activities that Spark the Creative Process

Act-On

These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […].

How to Calculate ROI for Marketing Activities

Content Standard

However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. Here we’ll look at how to calculate ROI for marketing activities, taking into account three often forgotten factors that will help you better assess campaign impact.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

No August Activity Slump For Champion Comms

Champion Communications

The post No August Activity Slump For Champion Comms appeared first on Champion Communications Did you know that 45% of the population will keep up with their lockdown shopping habits and continue to shop online?

Activating Empathy: How to Manage It, Measure It, and Market With It

Content Marketing Institute

Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

The Day I Activated Crisis Mode

Oktopost

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Upon activating crisis mode, an instant email notification was sent out to all Oktopost users and employee advocates. The email included a tailored message as to why all activity had been halted.

Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. The reality is, these are either short-term solutions or incremental changes that won’t work to unleash the true power of employee activation.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Effective Brainstorming Activities to Build Your Content Calendar

DivvyHQ

With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. Another Dani Mansfield method for getting the creative juices flowing, the SCAMPER activity takes an idea on which you’ve already produced content, disrupts it, and transforms it into new content ideas using words that begin with the letters in “scamper.”.