How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. “Employees are a company’s greatest asset.” – Anne M.

The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee Activation

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What Is Employee Activation?

Marketing Insider Group

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization?

How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. Employee Activation

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee ActivationWhile employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

Marketing Insider Group

The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. Employee Activation20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department.

5 Mistakes to Avoid with Your Employee Activation Program

Marketing Insider Group

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Employee Activation

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. The post How Great Leaders Use Storytelling to Activate Empathy in Their Teams appeared first on Marketing Insider Group.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Employee Activation

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group.

Should you stop (organic) social media activity?

Biznology

The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

How to Activate Your Employees For Growth

Marketing Insider Group

The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands.

Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term.

Personalization for Sales Activation

Triblio

Sales Activation Challenges. The post Personalization for Sales Activation appeared first on Triblio. So we’ve covered the importance and effectiveness of personalization and shared some tactics on how to personalize campaigns at scale. You’re sensing a theme here, right? Right!

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to activate your audience - including the influencers within it. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

How Activity Attribution Untangles the Interplay Between Sales and Marketing Touchpoints

bizible

Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object.

Office Activities that Spark the Creative Process

Act-On

These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?

Channel Activity Digests: The Secret to Account Activity Visibility

Engagio

Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Create a Webinar Channel Activity Filter.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

Channel Activity Digests: The Secret to Account Activity Visibility

Engagio

Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Create a Webinar Channel Activity Filter.

Channel Activity Digests: The Secret to Account Activity Visibility

Engagio

Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Create a Webinar Channel Activity Filter.

Channel Activity Digests: The Secret to Account Activity Visibility

Engagio

Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Create a Webinar Activity Report.

Forecasting B2B Marketing Activities to Meet Sales Goals

Heinz Marketing

The post Forecasting B2B Marketing Activities to Meet Sales Goals appeared first on Heinz Marketing. By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Managing Sales Activity Effectively in Salesforce

FunnelCake

How to Manage Sales Activity Effectively Tracking, completing, and managing sales activity effectively is critical to the long-term success of any growing sales organization. Why Manage Sales Activity? Who at your sales organization is doing the sales activity?

The Day I Activated Crisis Mode

Oktopost

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Using Oktopost, I was able to efficiently pause social activity.

Effective Brainstorming Activities to Build Your Content Calendar

DivvyHQ

With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. Not only do these brainstorming activities produce actionable content ideas, but they stretch your team’s perspective on each topic.

When to Start Activating Your Employees for Marketing Success

Marketing Insider Group

But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Employee Advocacy and Executive Social Activation: Better Together

Biznology

On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. The post Employee Advocacy and Executive Social Activation: Better Together appeared first on Biznology.