INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? MORE
billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active? MORE
Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization? MORE
Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object. MORE
One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. MORE
We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams? MORE
Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today. MORE
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. MORE
The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. MORE
Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression. MORE
” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism. MORE
Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. MORE
In the meantime, here are some B2B Reads we love: Active Listening Is Not A Technique. Active listening enables us to see things from the customer point of view, not just factually, but emotionally. The post B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead appeared first on Heinz Marketing. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. MORE
Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts. MORE
The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? MORE
Activity and Performance. Campaign Activity: Amazon, Target, Walmart, Staples and Lands End were the heaviest mailers; Meijer and Office Depot the lightest. The post 2018 Back to School Email Activity appeared first on eDataSource. MORE
With better insights on which types of content generates those engagements, marketers can focus their energy, time, and money producing more of the content that delivers results. We recently launched a new offering called Active Content Intelligence to help marketers gain a deeper understanding of which content actually works to engage audiences and drive conversions across content themes, topics, types and sources. But why do brands need Active Content Intelligence? MORE
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group. MORE
Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. MORE
In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry. MORE
and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The result of all this is a database with deep company and individual profiles including both attributes and activities. MORE
The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. MORE
But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group. MORE
What’s the most effective way to ignite meaningful relationships with customers? Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. For your content to improve the customer experience, it must be delivered in the right way, at. MORE
The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. MORE
According to Digiday, LEGO is also actively exploring other ways voice-response technology might impact its sales and marketing experience in the future – including direct purchases. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute. MORE
If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism. If your brand isn’t already participating in some form of activism, now’s the time to jump on board. What is Brand Activism? MORE
This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing. MORE
If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals. MORE
billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1 MORE
We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this. MORE
Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. About 39 percent said that they measure the ROI of most of their activities. MORE
And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? MORE
A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group. MORE
The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain. MORE
Going Beyond The “What” Of Activity Metrics. Are you familiar with activity metrics? The post B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation appeared first on Heinz Marketing. B2B Reads Demand Generation activity metrics agile marketing feedback perpetual demand generation praise relationships sales training MORE
The CMA is preparing to release a guide to provide Canadian marketers with the information and insights they need to comply with the new federal cannabis legislation. MORE
Activities Related Topics Marketing Insider Group
JUNE 18, 2018
Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization?
Marketing Insider Group
JULY 23, 2018
A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.
bizible
AUGUST 29, 2018
Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object.
Marketing Insider Group
JULY 16, 2018
The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands.
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about sales ops and sales activities. allowing your best salespeople to have an active role. activities which you have actioned. different sales enablement activities. Sales enablement activities which can shorten the sales cycle - by making any of the.
Biznology
OCTOBER 5, 2017
The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?
Marketing Insider Group
JUNE 25, 2018
The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?
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Tomorrow People
MARCH 2, 2017
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.
Marketing Insider Group
JULY 30, 2018
But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 28, 2018
This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing.
Biznology
APRIL 13, 2018
Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.
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qualified to active to closed. We’re also actively involved in associations and groups. on those groups who actively speak and present and contribute. marketing activities remains challenging. Only active sales opportunities? 1How B2B Marketing.
Marketing Insider Group
MARCH 12, 2018
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.
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bizible
MARCH 6, 2018
We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this.
Marketing Insider Group
JULY 18, 2016
The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.
Scoop.it
SEPTEMBER 25, 2018
If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism. If your brand isn’t already participating in some form of activism, now’s the time to jump on board. What is Brand Activism?
Content Marketing Institute
OCTOBER 11, 2018
According to Digiday, LEGO is also actively exploring other ways voice-response technology might impact its sales and marketing experience in the future – including direct purchases. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute.
Speaker: Gary Galvin, CEO, Galvin Technologies
This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities.
Heinz Marketing
NOVEMBER 3, 2018
Going Beyond The “What” Of Activity Metrics. Are you familiar with activity metrics? The post B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation appeared first on Heinz Marketing. B2B Reads Demand Generation activity metrics agile marketing feedback perpetual demand generation praise relationships sales training
Customer Experience Matrix
JANUARY 12, 2018
If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals.
Modern B2B Marketing
NOVEMBER 7, 2018
One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself.
eDataSource
AUGUST 23, 2018
Activity and Performance. Campaign Activity: Amazon, Target, Walmart, Staples and Lands End were the heaviest mailers; Meijer and Office Depot the lightest. The post 2018 Back to School Email Activity appeared first on eDataSource.
Speaker: Steve Benson, Founder and CEO, Badger Maps
You can manage activities and processes but people need to be guided to reach their full potential. A great sales team starts with a manager who’s a great coach. This means coaching.
Sales Intelligence View
JANUARY 7, 2013
Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.
Customer Experience Matrix
AUGUST 28, 2014
and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The result of all this is a database with deep company and individual profiles including both attributes and activities.
OneSpot
AUGUST 28, 2018
With better insights on which types of content generates those engagements, marketers can focus their energy, time, and money producing more of the content that delivers results. We recently launched a new offering called Active Content Intelligence to help marketers gain a deeper understanding of which content actually works to engage audiences and drive conversions across content themes, topics, types and sources. But why do brands need Active Content Intelligence?
KoMarketing Associates
DECEMBER 20, 2017
billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.
KoMarketing Associates
FEBRUARY 21, 2017
Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.
Influitive b2b
MAY 2, 2018
What’s the most effective way to ignite meaningful relationships with customers? Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. For your content to improve the customer experience, it must be delivered in the right way, at.
The B2B Research Blog
JULY 23, 2011
And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?
Contently
SEPTEMBER 22, 2016
” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option.
Cody Ward
APRIL 19, 2012
Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.
Modern Marketing
FEBRUARY 3, 2013
We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?
Heinz Marketing
FEBRUARY 10, 2018
In the meantime, here are some B2B Reads we love: Active Listening Is Not A Technique. Active listening enables us to see things from the customer point of view, not just factually, but emotionally. The post B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead appeared first on Heinz Marketing. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
Modern Marketing
MAY 11, 2013
billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.
KoMarketing Associates
SEPTEMBER 17, 2015
In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.
Canadian Marketing Association
OCTOBER 19, 2018
The CMA is preparing to release a guide to provide Canadian marketers with the information and insights they need to comply with the new federal cannabis legislation.
Biznology
JANUARY 12, 2015
The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s.
Biznology
FEBRUARY 15, 2016
The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.
Modern Marketing
JANUARY 5, 2017
Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success.
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