What Is Employee Activation?

Marketing Insider Group

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization?

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.

How to Activate Your Employees For Growth

Marketing Insider Group

The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands.

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?

eBook: The 9 Ingredients Your Need to Create Better Content

active governance throughout the content. organization actively manage its content as. It enables Active Content. The 9 Ingredients. You Need to Create. Better Content It isn’t easy. In fact, producing great content that stands.

How to Activate Employees and Harness the Power of Internal Experts

Marketing Insider Group

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

How CSR and social activism are defining brands today


Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.

How Bizible’s New Activity Attribution Helps B2B Marketers Uncover the Customer Journey


We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this.

How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience

Influitive b2b

What’s the most effective way to ignite meaningful relationships with customers? Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. For your content to improve the customer experience, it must be delivered in the right way, at.

Report: How Top Businesses Approach Content Creation

Acrolinx makes the world’s only AI-driven Active Content Governance platform. 1 | Content 2018: How Top Businesses Approach Content Creation Survey Demographics A total of 253 content professionals participated in our survey, spanning a variety of industries and geographies, company.

Content Synaptics: Driving Connection with Active Participation

Marketing Insider Group

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.

The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill

Customer Experience Matrix

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals.

How Global Citizen Became the BuzzFeed of Social Activism


” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros

Influitive b2b

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make.

Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1

The Sales Enablement Handbook

about sales ops and sales activities. allowing your best salespeople to have an active role. activities which you have actioned. different sales enablement activities. Sales enablement activities which can shorten the sales cycle - by making any of the.

This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

Reviewing your goals in the morning keeps you from engaging in activities that do not lead to you accomplishing your goals. The post This Goal-Setting Activity That Made All the Difference appeared first on Content Marketing Institute.

B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead

Heinz Marketing

In the meantime, here are some B2B Reads we love: Active Listening Is Not A Technique. Active listening enables us to see things from the customer point of view, not just factually, but emotionally. The post B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead appeared first on Heinz Marketing. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice


Will your job search survive your social media activity?


The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The result of all this is a database with deep company and individual profiles including both attributes and activities.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

Modern Marketing

Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success.

Influencer Marketing – Influencer Activation Insights | Traackr


In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

Activism en Vogue: The Rise of Inclusivity in Marketing to Women

Content Standard

’ However, with the current cultural push for more inclusive feminism and the focus on activism efforts like the “Me Too” movement pushing to let all women tell their stories, female audiences now want brands that encompass a greater social purpose.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity

Ignite Tech

Earlier this month, we co-hosted a webinar with the great folks at Yesware that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere


In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. There are a few key phrases out there to demonstrate that you’re listening actively.

What is the Online Activity Profile of Sports Teams? [CHART]

Modern Marketing

We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?

Content Curation: The Oldest Media Activity

Digital B2B Marketing

The Importance of Social Influence in Brand Activation | Traackr


This review of the Festival of Marketing sessions focuses on the increased importance of social influence and the impacts on brand activation

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Lead generating machine: is your website actively helping your business grow?


The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done.

A Closer Look at Activating the New American Mainstream in Marketing [Interview]

KoMarketing Associates

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.

Easily View Prospect Engagements with our Enhanced Activity Feed


That’s why it’s critical you have an easy to view activity feed that keeps you up to date on all of the ways your prospects engage with your outreach, in real time. We’re redesigning Outreach’s Activity Feed to help you stay on top of important engagements that matter the most to give you more visibility when working in Outreach.

Are Your Marketing Campaigns Socially Active? [CHART]

Modern Marketing

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?