How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. “Employees are a company’s greatest asset.” – Anne M.

How Employee Activation Delivers Higher Awareness and Better Talent

Marketing Insider Group

Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. Employee Activation

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee ActivationWhile employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

What Is Employee Activation?

Marketing Insider Group

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization?

The Sales Enablement Handbook

about sales ops and sales activities. allowing your best salespeople to have an active role. activities which you have actioned. different sales enablement activities. Sales enablement activities which can shorten the sales cycle - by making any of the.

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group.

PartnerOn with Active Lead Reports

ContentMX

With PartnerOn and Active Lead Reporting you can feed your sales team actionable intelligence about people as they interact with your emails so that they can follow up with additional timely information and close more sales opportunities. . The Anatomy of an Active Lead Report.

Effective Brainstorming Activities to Build Your Content Calendar

DivvyHQ

With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. Not only do these brainstorming activities produce actionable content ideas, but they stretch your team’s perspective on each topic.

Office Activities that Spark the Creative Process

Act-On

These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.

How B2B Marketing is Changing in 2018

qualified to active to closed. We’re also actively involved in associations and groups. on those groups who actively speak and present and contribute. marketing activities remains challenging. Only active sales opportunities? 1How B2B Marketing.

How to Activate Your Employees For Growth

Marketing Insider Group

The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands.

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?

Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019.

Employee Advocacy and Executive Social Activation: Better Together

Biznology

On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. The post Employee Advocacy and Executive Social Activation: Better Together appeared first on Biznology.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities.

The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? 4 Types of Brand Activation.

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently

One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. The post Content Marketing Can’t Just Be a Top-Funnel Activity appeared first on Contently.

When to Start Activating Your Employees for Marketing Success

Marketing Insider Group

But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group.

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. About 39 percent said that they measure the ROI of most of their activities.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. A great sales team starts with a manager who’s a great coach. This means coaching.

How Activity Attribution Untangles the Interplay Between Sales and Marketing Touchpoints

bizible

Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object.

How CSR and social activism are defining brands today

Biznology

Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.

How to Gain Buy-in for Your Employee Activation Program

Marketing Insider Group

This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing.

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to activate your audience - including the influencers within it. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

How to Activate Employees and Harness the Power of Internal Experts

Marketing Insider Group

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

Comparing News Consumption and Active Research

Aberdeen

Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.

Content Synaptics: Driving Connection with Active Participation

Marketing Insider Group

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.

Activate Marketing Launches Lead Accelerate ABM

Valasys

With this push to strategize marketing around key accounts, Activate Marketing will, over a specified period of time, serve display impressions to individual leads and others within the company. About Activate.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

5 Ways to Optimize Sales Activities with Dashboards

Modern B2B Marketing

For each team, you’ll also have additional metrics such as: Time spent selling vs. other sales activities : How much time does your team actually spend on selling versus their day-to-day admin tasks and meetings? Low performing sales activities.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

What Can Marketing Do To Help Sales Become Aware of Activities At Their Key Accounts?

Engagio

Today, we talked about the things that marketing can do to help sales become aware of activities happening at their key accounts. Today, I’m want to get your thoughts on the things that marketing can do to help sales become aware of activities happening at their key accounts.

Active Content Governance, Your Antidote to Content Chaos

Kapost

And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove