The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Activating Your Employees Is the Secret to Success in Any Economy. There’s another side to EX that impacts a company’s ROI: employee activation. Employee Activation

How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group. Employee Activation branding employee activation employee advocacy employees“Employees are a company’s greatest asset.” – Anne M.

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Active Listening for Agile Marketing Leaders

Marketing Insider Group

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Kanban boards that communicate the status of activities and visualize workflow in a transparent (real, not ideal!)

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee ActivationWhile employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

What Is Employee Activation?

Marketing Insider Group

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […]. The post What Is Employee Activation? Want to run a more effective organization?

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case Study

Why Pay Influencers When You Can Activate Employees

Marketing Insider Group

The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee ActivationInfluencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . It feels organic, right? It’s anything but that.

Activating Intelligent ABM

SWZD

ABM success remains rooted in the data, but not all data is created equal.

Account-Based Sales Activation 101

Triblio

Well, this might be a great time to highlight the importance of sales activation. What is Sales Activation. Sales activation is more than just a sales alert. Why is Sale Activation Critical to ABM Success? Want to take a tour of our sales activation module?

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. What is brand activation? On-site activation.

5 Mistakes to Avoid with Your Employee Activation Program

Marketing Insider Group

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to a strong start with employee activation by making yourself aware of some of the most common pitfalls. The post 5 Mistakes to Avoid with Your Employee Activation Program appeared first on MIG.

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

Marketing Insider Group

The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. Employee Activation20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate. Dell estimates that its employee activation program has garnered over $14 million in revenue. Employee Activation

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

How to activate your audience - including the influencers within it. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

Brand Activism and Modern Marketing

Markempa

Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and co-author of Brand Activism: From Purpose to Action. To start, what is brand activism? So, her brand was active. Framework for Brand Activism.

Should you stop (organic) social media activity?

Biznology

The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you.

What is Your Digital Activity ROI?

B2B Digital Marketer

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Take into perspective all of your digital activity. Digital Activity ROI Assessment. What is your Digital Activity ROI.

Employee Activism is on the Rise. What do Brands need to Consider During this Tumultuous Time?

Biznology

Join us for a discussion with two of our Consultants Collective member consultants, Douglas Spencer and Casey Hall as they explore issues around employee activism and what brands need to consider during this tumultuous time. What about when the target of employee activism is their employer?

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

What Is Your Sales Messaging Activation Strategy?

OnMessage

The post What Is Your Sales Messaging Activation Strategy? Research by CSO Insights found there is a direct correlation between the quality of the messages salespeople use in their selling process and their ability to close business.

How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. The post How Great Leaders Use Storytelling to Activate Empathy in Their Teams appeared first on Marketing Insider Group.

How Voice-Activated Tech Will Change Content Marketing

Marketing Insider Group

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are […].

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals. When your culture is set up to launch each […].

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

Personalization for Sales Activation

Triblio

Sales Activation Challenges. The post Personalization for Sales Activation appeared first on Triblio. So we’ve covered the importance and effectiveness of personalization and shared some tactics on how to personalize campaigns at scale. You’re sensing a theme here, right? Right!

B2B Content Marketing Activities You Should Be Doing Now

BOP Design

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. The post B2B Content Marketing Activities You Should Be Doing Now appeared first on Bop Design.

How to Activate Your Employees For Growth

Marketing Insider Group

The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […].

Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection

Biznology

Engaging in brand activism while avoiding potential fallout from employee activism? What types of employee activism should be concerning for brands, and what can they actually do about it? What about when the target of employee activism is their employer?

How to Add a Facebook Activity Feed to Your Website (the Easy Way)

Optinmonster

Do you want to add a Facebook activity feed to your website but not sure where to start? And while many marketers keep their activity on Facebook exclusive to that platform, the most clever ones know you can maximize your efforts by adding Facebook feeds to your website.

Getting to Know GIDI Part 2: The Importance of Employee Activism

Zoominfo

Employee activism is nothing new. Needless to say, employee activism is important. At ZoomInfo, GIDI and our respective ERG’s know that activism isn’t simply something employees add to their resumes, but an unavoidable part of who they are. GIDI and Employee Activism .

Team Building Activities Your Employees Will Love

Altitude Branding

Lots of employers out there like to organize team-building events to make sure their employees are actively working on creating a safe and healthy work environment and cultivating great interpersonal relationships.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns