Trending Sources

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. There are a few key phrases out there to demonstrate that you’re listening actively.

Study says sedentary activities like blogging block impact of exercise

grow - Practical Marketing Solutions

A funny observation, but I need to make a serious point today about blogging (and other sedentary knowledge worker activities) and how we all need to be aware of new research that indicates how hours of sitting may actually block the positive impact of exercise. I’m an active person.

A surprising insight on social media measurement: Activity does matter

grow - Practical Marketing Solutions

Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. Comments Activity is rarely meaningless, the question is whether or not.

B2B Marketing Trends for 2016

focusing you on the core structural and strategic activities needed to succeed. At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. activities, such as campaign effectiveness. B2B Marketing.

Increasing Engagement: How to Drive Buyer Action with Customer Activation

Modern B2B Marketing

Author: Matt Zilli According to dictionary.com, the standard definition of “to activate” means “to make active ; cause to function or act.” As a marketer, I long for the day when all of my customers are active. Customer Activation!

Activate Your Fanbase With User-Generated Content

Vertical Response

The post Activate Your Fanbase With User-Generated Content appeared first on Vertical Response Blog. In the digital era, everyone is a content creator, and that’s great news for marketers.

Will your job search survive your social media activity?

Biznology

The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

Hubspot

Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram.

B2B Marketing Trends for 2016

focusing you on the core structural and strategic activities needed to succeed. At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. activities, such as campaign effectiveness. B2B Marketing.

Content Synaptics: Driving Connection with Active Participation

B2B Marketing Insider

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.

10 Reasons why you should have an active business blog

Biznology

The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s.

A Guide to Active Listening: How to Earn People's Trust Using Your Ears

Hubspot

To eliminate this habit, I’ve taught the reps who have reported to me over the years a very specific skill: active listening. What is Active Listening? Active listening isn’t only applicable to sales, nor is it a new thing. Examples of active listening.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

B2B Marketing Trends for 2016

focusing you on the core structural and strategic activities needed to succeed. At the core of this approach is trust, authenticity, and transparency—the cultural pillars essential for activating. activities, such as campaign effectiveness. B2B Marketing.

Executives long for “customer-activated company” but social media is a stumbling block

grow - Practical Marketing Solutions

That’s one of the conclusions of a landmark study released today by IBM called “ The Customer-activated Enterprise ,” — a result of face-to-face conversations with more than 4,000 C-suite executives worldwide. The business world wants to go digital … and fast.

Are Your Marketing Campaigns Socially Active? [CHART]

It's All About Revenue

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?

How Social Media Activity Affects Sales

Sazbean

how does social media activity affect sales? When there is an increase in social media activity (measured just in number of posts by the client), there tends to also be an increase in traffic to the site from social media. How do you measure how social media activity affects sales?

4 Ways to Reach Active and Passive Job Seekers and Gather More Applications

Haley Marketing

With as unbiased of an opinion as possible, if you were an active job seeker scrolling through Facebook would that post be enticing enough for you to click? The post 4 Ways to Reach Active and Passive Job Seekers and Gather More Applications appeared first on Haley Marketing Group.

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

Life Enrichment: Keeping Your Body/Mind Active

Your Sales Management Guru

Life Enrichment: Keeping Your Body and Mind Active. While the concept of life balance is important and much has been written and spoken about it, as sales leaders and people in any walk of life it is critical. To enhance life performance a person must focus on life enrichment.

BEWARE! How To Get Fired For LinkedIn Activities

WindMill Networking

Do you perform these activities because YOU want to, or because your employer wants you to? If you are an active user of LinkedIn because your employer requires, or highly […]. How To Get Fired For LinkedIn Activities by James Wu - Maximize Social Business. Do you have a LinkedIn profile? If so, do you update it regularly? Do you participate in LinkedIn Group discussions and publish posts on LinkedIn?

How to Get Your Executive Team Active in Social Media

Hubspot

These executives may not be active in social media just yet, but they should be. Also, see how active they are in social media already. You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site.

Social influence and social media activism

grow - Practical Marketing Solutions

I sincerely honor anybody’s right to quit anything they like and make a statement of activism. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission.

Lead generating machine: is your website actively helping your business grow?

Biznology

The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done.

Focus on Productive B2B Marketing and Sales Activities

Great B2B Marketing

Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. Spending twice as much time on an activity to make the results 5-10 percent better.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

How Global Citizen Became the BuzzFeed of Social Activism

Contently

” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

Social Media Activity Influences Google Rankings

PWB Marketing Blog

Marketing Mistakes: Focusing On Activities Instead Of Results

B2B Marketing Insider

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. What I really meant was to help your boss by focusing on results and not on unproductive activities.

Your business should be blogging (actively!)

Confluent Forms

And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more.

List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

In this scenario, the best way to segment your campaign list is by activity. Like the boots example, VerticalResponse allows you to directly target certain groups of individuals on a campaign activity level.

5 Steps To Connecting Marketing Activities To Revenue

6sense

Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. The problem that marketers are discovering is that a single prospect’s activity and buyer profile is not enough to qualify an account as in-market.

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Being Active on Social Media does NOT make you a Marketing Company!

Fearless Competitor

Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

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700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth

Hubspot

Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. Two months ago, Meerkat didn’t even exist. It all started as a side project.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

Social Media Activity Influences Google Rankings

PWB Marketing Blog

The study found that social media activity is well-correlated with higher Google rankings. Creating a social media presence, actively engaging, following, re-tweeting and re-posting, and becoming part of the conversation will aid your business. Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web.

When Content Strategy Meets Social Activation – A #ProfsChat Review

B2B Marketing Insider

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.