Tomorrow People

MARCH 2, 2017

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

Activities 75

Activities Promotion Budget Campaign 75

grow - Practical Marketing Solutions

JANUARY 3, 2017

A funny observation, but I need to make a serious point today about blogging (and other sedentary knowledge worker activities) and how we all need to be aware of new research that indicates how hours of sitting may actually block the positive impact of exercise. I’m an active person.

Activities 67

Activities Personalization Studies Podcast 67

Hubspot

APRIL 10, 2017

In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. There are a few key phrases out there to demonstrate that you’re listening actively.

Work 52

Work Activities Tactics Develop 52

grow - Practical Marketing Solutions

AUGUST 5, 2013

Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. Comments Activity is rarely meaningless, the question is whether or not.

Activities 119

Activities Measurement Media Social 119

Modern Marketing

JANUARY 5, 2017

Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success.

Activities 92

Activities Lead Leads Lead Scoring 92

Biznology

FEBRUARY 15, 2016

The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

Social Media 56

Social Media Search Media Social 56

Hubspot

AUGUST 17, 2016

Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram.

Stats 49

Stats Business Activities Impression 49

B2B Marketing Insider

JULY 18, 2016

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.

Activities 31

Activities Content Case Marketing 31

Biznology

JANUARY 12, 2015

The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s.

Activities 65

Activities Business Blogging Business Content Marketing 65

The B2B Research Blog

JULY 23, 2011

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

Benchmark 36

Benchmark Activities Statistics Report 36

Hubspot

DECEMBER 26, 2015

To eliminate this habit, I’ve taught the reps who have reported to me over the years a very specific skill: active listening. What is Active Listening? Active listening isn’t only applicable to sales, nor is it a new thing. Examples of active listening.

Activities 53

Activities Trust Prospect Question 53

grow - Practical Marketing Solutions

NOVEMBER 20, 2013

That’s one of the conclusions of a landmark study released today by IBM called “ The Customer-activated Enterprise ,” — a result of face-to-face conversations with more than 4,000 C-suite executives worldwide. The business world wants to go digital … and fast.

Social Media 80

Social Media Companies Customer Social 80

Modern Marketing

MAY 11, 2013

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?

Activities 55

Activities Campaign Landing Page Social 55

Your Sales Management Guru

JANUARY 21, 2014

Life Enrichment: Keeping Your Body and Mind Active. While the concept of life balance is important and much has been written and spoken about it, as sales leaders and people in any walk of life it is critical. To enhance life performance a person must focus on life enrichment.

Activities 26

Activities Consulting Paper Release 26

Sales Intelligence View

JANUARY 7, 2013

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

Segmentation 24

Segmentation Social Network Network Activities 24

Hubspot

MAY 30, 2013

These executives may not be active in social media just yet, but they should be. Also, see how active they are in social media already. You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site.

Social Media 41

Social Media Media Social Activities 41

grow - Practical Marketing Solutions

NOVEMBER 4, 2011

I sincerely honor anybody’s right to quit anything they like and make a statement of activism. I want to call-out this villainous company who is distiliing our personal information and peddling it to companies as “influence” without our permission.

Social Media 33

Social Media Social Media Activities 33

Great B2B Marketing

DECEMBER 30, 2014

Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. Spending twice as much time on an activity to make the results 5-10 percent better.

Product 39

Product Sales B2B Activities 39

Puzzle Marketer

APRIL 19, 2012

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

Cost Per Click 18

Cost Per Click Google Online Ads 18

Biznology

MARCH 28, 2016

The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done.

Activities 47

Activities Lead Generation Help Websites 47

B2B Marketing Insider

MAY 26, 2011

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. What I really meant was to help your boss by focusing on results and not on unproductive activities.

Activities 64

Activities Marketing Strategy Telemarketing 64

Contently

SEPTEMBER 22, 2016

” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

Activities 17

Activities Social Brand Branding 17

Vertical Response

OCTOBER 9, 2015

In this scenario, the best way to segment your campaign list is by activity. Like the boots example, VerticalResponse allows you to directly target certain groups of individuals on a campaign activity level.

Segmentation 33

Segmentation Activities Campaign Email 33

6sense

OCTOBER 29, 2015

Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. The problem that marketers are discovering is that a single prospect’s activity and buyer profile is not enough to qualify an account as in-market.

Activities 29

Activities CPL Marketing MQL 29

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

Activities 18

Activities Brand Branding Campaign 18

B2B Marketing Insider

NOVEMBER 22, 2011

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

Review 48

Review Strategy Content Social 48

Hubspot

APRIL 26, 2015

Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. Two months ago, Meerkat didn’t even exist. It all started as a side project.

Activities 30

Activities CMO Hubspot Social Media 30

B2B Marketing Insider

NOVEMBER 22, 2011

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

Activities 44

Activities Review Strategy Content 44

KoMarketing Associates

SEPTEMBER 17, 2015

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.

Activities 35

Activities Online Online Marketing Marketing 35

Customer Experience Matrix

JUNE 25, 2012

This could hugely overstate marketing-related revenue, since it potentially takes credit for sales that had nothing to do with marketing activity. But you can rate how likely it was that marketing played a role in a given opportunity by looking at factors like timing, pre-existing relationships, and amount of marketing activity. Discussions of revenue attribution often remind me of the famous recipe* that begins “First, catch your hare”.

Automation 26

Automation Activities Marketing Automation Marketing 26

Hubspot

DECEMBER 30, 2012

That’s why in the coming weeks, we will be launching tools to give you access to as much data as possible about your Google+ Page and +1 activity.” Well, it turns out that Instagram recently lost 25% of its daily active users (DAU).

Activities 32

Activities Privacy Policy Marketing Privacy 32

Opentopic

MAY 17, 2016

Opentopic blog >> socialmediaexaminer.com Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn. Social. Marketing ROI Cmo undefined marketing roi

Activities 10

Activities Measurement Linkedin Social Media 10

Biznology

AUGUST 3, 2016

For years now, the idea has been circulating throughout the SEO community that you don’t need to actively pursue links. Instead, you can focus on creating compelling, high-quality content and links will come “naturally” without active promotion.

Link Building 107

Link Building Link Content Marketing Activities 107

Biznology

OCTOBER 14, 2016

Although there is so much design activity going on in the world, the ways in which people design were poorly understood for a rather long time. In our days, design becomes the cornerstone of digital transformation projects.

Design 94

Design Vertical Activities Consulting 94

Biznology

DECEMBER 7, 2016

The LinkedIn groups user interface would benefit from a makeover, but LinkedIn groups can still be one of the best places to actively prospect, connect with like-minded professionals, and learn from industry thought leaders. Active group members enjoy connecting with other participants.

Blasts 78

Blasts Landing Page Spam Activities 78

Webbiquity

DECEMBER 17, 2012

Using passive vs active voice. Yes, so use the active voice. With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content.

Writing 129

Writing Activities Tips Content Marketing 129

Modern Marketing

FEBRUARY 3, 2013

We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?

Activities 11

Activities Profiling Online Measurement 11

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

Stats 124

Stats Social Media Online Search Engine 124

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Video 59

Video Conversion Rate Open Rate Rate 59

Biznology

SEPTEMBER 23, 2016

Use Video to Activate Other Media. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.

Video 80

Video Business Case Study Medium 80