INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? MORE
Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization? MORE
On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. The post Employee Advocacy and Executive Social Activation: Better Together appeared first on Biznology. MORE
However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019. MORE
These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate MORE
Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object. MORE
We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams? MORE
Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today. MORE
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. MORE
It’s almost impossible to read – let alone type – the phrase “team building activities” without rolling your eyes. With the right activity and a positive attitude (bear with us), team building activities can actually improve your workplace morale and tighten your team. We know. MORE
The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. MORE
Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts. MORE
And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. MORE
And some of the most memorable experiences you can host are called brand activations. Brand Activation Examples. MORE
The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? MORE
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group. MORE
Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. MORE
and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The result of all this is a database with deep company and individual profiles including both attributes and activities. MORE
Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. “Employees are a company’s greatest asset.” – Anne M. MORE
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. MORE
But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group. MORE
According to Digiday, LEGO is also actively exploring other ways voice-response technology might impact its sales and marketing experience in the future – including direct purchases. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute. MORE
If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism. If your brand isn’t already participating in some form of activism, now’s the time to jump on board. What is Brand Activism? MORE
This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing. MORE
One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. The post Content Marketing Can’t Just Be a Top-Funnel Activity appeared first on Contently. MORE
If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals. MORE
billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1 MORE
We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this. MORE
Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. About 39 percent said that they measure the ROI of most of their activities. MORE
And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? MORE
A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group. MORE
The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain. MORE
It doesn’t exactly reveal a major discovery , but it entertainingly and impressively illustrates an activity we all participate in – sloppily typing in a keyword and loosely but earnestly aiming at the correct spelling of the term. MORE
Going Beyond The “What” Of Activity Metrics. Are you familiar with activity metrics? The post B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation appeared first on Heinz Marketing. B2B Reads Demand Generation activity metrics agile marketing feedback perpetual demand generation praise relationships sales training MORE
Activities Related Topics 
Marketing Insider Group
FEBRUARY 12, 2019
Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. “Employees are a company’s greatest asset.” – Anne M.
Marketing Insider Group
JUNE 18, 2018
Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization?
Act-On
MARCH 19, 2019
These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate
Biznology
OCTOBER 5, 2017
The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?
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about sales ops and sales activities. allowing your best salespeople to have an active role. activities which you have actioned. different sales enablement activities. Sales enablement activities which can shorten the sales cycle - by making any of the.
Marketing Insider Group
JULY 23, 2018
A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.
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bizible
AUGUST 29, 2018
Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. You can set it up with any system that logs your sales activities in the activities object.
Biznology
MARCH 22, 2019
On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction. The post Employee Advocacy and Executive Social Activation: Better Together appeared first on Biznology.
KoMarketing Associates
MARCH 26, 2019
However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019.
Contently
MARCH 22, 2019
One of the most worst things we can do is treat content marketing as just a top-of-funnel activity. The post Content Marketing Can’t Just Be a Top-Funnel Activity appeared first on Contently.
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qualified to active to closed. We’re also actively involved in associations and groups. on those groups who actively speak and present and contribute. marketing activities remains challenging. Only active sales opportunities? 1How B2B Marketing.
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Tomorrow People
MARCH 2, 2017
Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.
Marketing Insider Group
JUNE 25, 2018
The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?
Marketing Insider Group
JULY 30, 2018
But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 28, 2018
This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing.
Speaker: Gary Galvin, CEO, Galvin Technologies
This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities.
Biznology
APRIL 13, 2018
Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.
Aberdeen
FEBRUARY 12, 2019
Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.
KoMarketing Associates
NOVEMBER 15, 2018
Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. About 39 percent said that they measure the ROI of most of their activities.
Marketing Insider Group
MARCH 12, 2018
Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.
Speaker: Steve Benson, Founder and CEO, Badger Maps
You can manage activities and processes but people need to be guided to reach their full potential. A great sales team starts with a manager who’s a great coach. This means coaching.
bizible
MARCH 6, 2018
We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this.
Kapost
MARCH 26, 2019
And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels.
Marketing Insider Group
JULY 18, 2016
The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.
Hubspot
APRIL 22, 2019
And some of the most memorable experiences you can host are called brand activations. Brand Activation Examples.
Speaker: Michael Brito, EVP, Zeno Group
How to activate your audience - including the influencers within it. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.
Aberdeen
MARCH 5, 2019
It doesn’t exactly reveal a major discovery , but it entertainingly and impressively illustrates an activity we all participate in – sloppily typing in a keyword and loosely but earnestly aiming at the correct spelling of the term.
Scoop.it
SEPTEMBER 25, 2018
If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism. If your brand isn’t already participating in some form of activism, now’s the time to jump on board. What is Brand Activism?
Customer Experience Matrix
JANUARY 12, 2018
If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals.
Sales Intelligence View
JANUARY 7, 2013
Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.
Customer Experience Matrix
AUGUST 28, 2014
and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The result of all this is a database with deep company and individual profiles including both attributes and activities.
Hatchbuck
JANUARY 25, 2019
It’s almost impossible to read – let alone type – the phrase “team building activities” without rolling your eyes. With the right activity and a positive attitude (bear with us), team building activities can actually improve your workplace morale and tighten your team. We know.
Heinz Marketing
NOVEMBER 3, 2018
Going Beyond The “What” Of Activity Metrics. Are you familiar with activity metrics? The post B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation appeared first on Heinz Marketing. B2B Reads Demand Generation activity metrics agile marketing feedback perpetual demand generation praise relationships sales training
The B2B Research Blog
JULY 23, 2011
And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?
Speaker: Jeff Davis, Founder, jd2 Consulting Group
With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option.
Content Marketing Institute
OCTOBER 11, 2018
According to Digiday, LEGO is also actively exploring other ways voice-response technology might impact its sales and marketing experience in the future – including direct purchases. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute.
KoMarketing Associates
DECEMBER 20, 2017
billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1
Modern Marketing
FEBRUARY 3, 2013
We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?
KoMarketing Associates
FEBRUARY 21, 2017
Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.
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