Activities Related Topics 
Marketing Insider Group
JANUARY 6, 2025
Blog posts provide an ideal format for staying active online while addressing topics your audience cares about. Well-researched, informative posts help bridge the gap between general interest and active intent. Posts remain active online, continually attracting traffic and potential customers.
Vision Edge Marketing
NOVEMBER 11, 2024
” Have you ever taken a moment to consider the difference between massive action and massive activity? Massive activity, on the other hand, involves being busy for the sake of being busy. Long-term business value and success, operational excellence, growth, and innovation require massive action rather than massive activity.
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Marketing Insider Group
JANUARY 14, 2025
Tools and methods for audience research include: Social Media Insights: Facebook Insights and Instagram Insights provide valuable data on your followers, including demographics, activity patterns, and content preferences. Competitor Analysis: Study your competitors’ followers to identify gaps and opportunities.
Marketing Insider Group
JULY 30, 2024
Other types of data include: First-Party Data: This is information a company collects directly from its own customers through their interactions with the brand, such as purchase history, website activity, and social media engagement. While first-party data is valuable, brands often collect it passively.
Advertiser: ZoomInfo
At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. However, it's not efficient or cost-effective to be in the active recruitment mode all the time.
Marketing Insider Group
JULY 22, 2024
Criteria for an Engaged Session in GA4 Image Source A session must meet one or more of the following criteria to qualify as engaged: Session Lasts 10 Seconds or Longer: If a user spends at least 10 seconds actively engaging with your content, GA4 considers it an engaged session.
Marketing Insider Group
JULY 24, 2024
2) Engagement Metrics Engagement metrics measure how actively visitors interact with your content, reflecting its effectiveness and appeal. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. Use these insights to refine your content strategy and improve audience engagement.
Advertiser: ZoomInfo
The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more!
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.
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Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Contact and company intent data both have their advantages.
Advertiser: ZoomInfo
Explore the ZoomInfo Playbook to find activities that align with your goals, set up your workflows, and add them to your GTM motions. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.
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How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help.
Advertiser: ZoomInfo
The economic disruption of the COVID-19 pandemic has caused some active candidates to be more cautious. And recruiting professionals are caught in the middle. Businesses are looking to hire quickly, but they face a disjointed market.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities. The steps you and your team can take to prepare for GDPR and safeguard against crippling fines.
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