Should you stop (organic) social media activity?


The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere


In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. There are a few key phrases out there to demonstrate that you’re listening actively.

Will your job search survive your social media activity?


The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

Influencer Marketing – Influencer Activation Insights | Traackr


In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program

This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

Reviewing your goals in the morning keeps you from engaging in activities that do not lead to you accomplishing your goals. The post This Goal-Setting Activity That Made All the Difference appeared first on Content Marketing Institute.

Increasing Engagement: How to Drive Buyer Action with Customer Activation

Modern B2B Marketing

Author: Matt Zilli According to, the standard definition of “to activate” means “to make active ; cause to function or act.” As a marketer, I long for the day when all of my customers are active. Customer Activation!

B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead

Heinz Marketing

In the meantime, here are some B2B Reads we love: Active Listening Is Not A Technique. Active listening enables us to see things from the customer point of view, not just factually, but emotionally. The post B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead appeared first on Heinz Marketing. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Content Synaptics: Driving Connection with Active Participation

Marketing Insider Group

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.

Are Your Marketing Campaigns Socially Active? [CHART]

Modern Marketing

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?

22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]


Despite its impressive reach -- over 300 million daily active users and counting -- i t took some time for marketers to realize the business potential of Instagram.

A Guide to Active Listening: How to Earn People's Trust Using Your Ears


To eliminate this habit, I’ve taught the reps who have reported to me over the years a very specific skill: active listening. What is Active Listening? Active listening isn’t only applicable to sales, nor is it a new thing. Examples of active listening.

Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros

Influitive b2b

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make.

Focus on Productive B2B Marketing and Sales Activities

Great B2B Marketing

Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. Spending twice as much time on an activity to make the results 5-10 percent better.

Lead generating machine: is your website actively helping your business grow?


The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

5 Steps To Connecting Marketing Activities To Revenue


Tying marketing activities to revenue used to be more art than science. It was clear that marketing initiatives drove awareness and demand, but there was no measurable way to track ROI of those activities. The problem that marketers are discovering is that a single prospect’s activity and buyer profile is not enough to qualify an account as in-market.

How to Get Your Executive Team Active in Social Media


These executives may not be active in social media just yet, but they should be. Also, see how active they are in social media already. You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site.

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

Activity Metrics Still Matter in Measuring Marketing Performance

B2B Marketing Directions

Some commentators have started calling activity measures "vanity metrics," so it's tempting to think that measuring activities and immediate results is no longer important.

New exponential publishing drives business growth and revenues


They embedding Active Knowledge content and actionable options inside every interaction. They are active or inactive. When a Shared Space is active it is “focused.” ” While all of its connections are on, each may be active or inactive. Lesson for leaders.

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. What I really meant was to help your boss by focusing on results and not on unproductive activities.

Online Ad Metrics & the Google Activate Initiative

Puzzle Marketer

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

How Global Citizen Became the BuzzFeed of Social Activism


” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

PPC 21

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

A Closer Look at Activating the New American Mainstream in Marketing [Interview]

KoMarketing Associates

In a white paper titled , “Activating the New American Mainstream,” The CMO Council and Geoscape looked at how marketers are crafting strategies to engage the country’s culturally diverse business industry.

700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth


Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna. Two months ago, Meerkat didn’t even exist. It all started as a side project.

3 Ways to Connect Marketing Activity to Revenue

Customer Experience Matrix

This could hugely overstate marketing-related revenue, since it potentially takes credit for sales that had nothing to do with marketing activity. But you can rate how likely it was that marketing played a role in a given opportunity by looking at factors like timing, pre-existing relationships, and amount of marketing activity. Discussions of revenue attribution often remind me of the famous recipe* that begins “First, catch your hare”.

Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week


That’s why in the coming weeks, we will be launching tools to give you access to as much data as possible about your Google+ Page and +1 activity.” Well, it turns out that Instagram recently lost 25% of its daily active users (DAU).

Why content marketing complements (but doesn’t replace) link building


For years now, the idea has been circulating throughout the SEO community that you don’t need to actively pursue links. Instead, you can focus on creating compelling, high-quality content and links will come “naturally” without active promotion.

Socialize your videos for business development


Use Video to Activate Other Media. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.

Six powerful B2B marketing tactics you may be missing


But any sales person who is already working the account will want to know about the fresh activity. There are so many great new techniques in B2B marketing today, it’s hard to keep up.

Design thinking


Although there is so much design activity going on in the world, the ways in which people design were poorly understood for a rather long time. In our days, design becomes the cornerstone of digital transformation projects.

How exponential growth publishers can accelerate digital wealth


Digital is a growing slice of the personal pie charts of our time and activities. Active knowledge, resources, and commerce. Exponential growth publishers use this platform to put themselves at the center of everyone’s life, embedded in countless online activities throughout the day. They depend on today’s marketing of branded consumption, lack of user control, and surveillance of online activities. Lesson for leaders.

How to Measure Your LinkedIn Activities : Social Media Examiner


Opentopic blog >> Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn. Social. Marketing ROI Cmo undefined marketing roi

Are LinkedIn Groups experiencing a crisis?


The LinkedIn groups user interface would benefit from a makeover, but LinkedIn groups can still be one of the best places to actively prospect, connect with like-minded professionals, and learn from industry thought leaders. Active group members enjoy connecting with other participants.

Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business


They’re motivated enough to actively seek the information that matters most to them. Do those changes mirror your marketing activities?