Should you stop (organic) social media activity?

Biznology

The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

How to Activate Employees and Harness the Power of Internal Experts

Marketing Insider Group

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

How CSR and social activism are defining brands today

Biznology

Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill

Customer Experience Matrix

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals.

B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead

Heinz Marketing

In the meantime, here are some B2B Reads we love: Active Listening Is Not A Technique. Active listening enables us to see things from the customer point of view, not just factually, but emotionally. The post B2B Reads: Active Listening, Influencer Marketing, and the Perfect Lead appeared first on Heinz Marketing. In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. That’s why it’s imperative to learn how to listen actively. There are a few key phrases out there to demonstrate that you’re listening actively.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Lead Scoring Setup is Not a Set-It and Forget-It Activity

Modern Marketing

Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success.

Influencer Marketing – Influencer Activation Insights | Traackr

Traackr

In this post, you'll get 14 insider secrets to inspire your target influencers to participate in your influencer marketing program

This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

Reviewing your goals in the morning keeps you from engaging in activities that do not lead to you accomplishing your goals. The post This Goal-Setting Activity That Made All the Difference appeared first on Content Marketing Institute.

Will your job search survive your social media activity?

Biznology

The post Will your job search survive your social media activity? It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired.

Advocamp 2017 Activities For Newbies, Execs And Advocate Marketing Pros

Influitive b2b

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th. We want to make.

The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity

Ignite Tech

Earlier this month, we co-hosted a webinar with the great folks at Yesware that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The result of all this is a database with deep company and individual profiles including both attributes and activities.

How Global Citizen Became the BuzzFeed of Social Activism

Contently

” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1

The Importance of Social Influence in Brand Activation | Traackr

Traackr

This review of the Festival of Marketing sessions focuses on the increased importance of social influence and the impacts on brand activation

Are Your Marketing Campaigns Socially Active? [CHART]

Modern Marketing

billion active monthly users as of March, 2013 and LinkedIn is highlighting 1 billion connections as part of their 10 th anniversary this year. Are Your Marketing Campaigns Socially Active?

What is the Online Activity Profile of Sports Teams? [CHART]

Modern Marketing

We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?

How IoT helped ABB be more pro-active with new services in industrial robotics

i-Scoop

Manufacturing is the largest industry from an Internet of Things (IoT) spending perspective as recent data which we’ve covered indicated.

Content Curation: The Oldest Media Activity

Digital B2B Marketing

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

Lead generating machine: is your website actively helping your business grow?

Biznology

The post Lead generating machine: is your website actively helping your business grow? Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done.

Focus on Productive B2B Marketing and Sales Activities

Great B2B Marketing

Like many of you, I am in the middle of the process of strategizing how to best achieve my 2015 objectives, which include optimizing results for my family, business, friendships, activities, and so forth. However, if there is one thing that was a barrier to more success, it is the insidious habit of focusing on non-productive activities. Spending twice as much time on an activity to make the results 5-10 percent better.

Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration

Ignite Tech

Marketo Activities. If you are interested in activating this feature in your Prospect Management instance please contact pmp-support@infer.com. This month we have several new updates to share with you regarding our Prospect Management Platform (PMP).

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

10 Reasons why you should have an active business blog

Biznology

The post 10 Reasons why you should have an active business blog appeared first on Biznology. Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s.

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. What I really meant was to help your boss by focusing on results and not on unproductive activities.

Easily View Prospect Engagements with our Enhanced Activity Feed

Outreach

That’s why it’s critical you have an easy to view activity feed that keeps you up to date on all of the ways your prospects engage with your outreach, in real time. We’re redesigning Outreach’s Activity Feed to help you stay on top of important engagements that matter the most to give you more visibility when working in Outreach.

Dell Active Fabric TCO Calculator

The ROI Guy

Dell’s Active Fabric provides a multi-path network architecture for virtualized data centers and private clouds. Dell wanted to help buyers properly size, configure and price Active Fabric solutions, as well as prove competitive savings and value.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

How to Use Video Content to Drive and Support Other Content Marketing Activities

Vidyard

How do you use video to support your other marketing activities? The post How to Use Video Content to Drive and Support Other Content Marketing Activities appeared first on Vidyard.

When Content Strategy Meets Social Activation – A #ProfsChat Review

Marketing Insider Group

edgardiazemes A1: content should help social activation, if it is useful it will. People often ask, “which comes first the channel or the content?” ” And the answer is that both content and channel are important.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

We asked case study experts "How case studies should be used in marketing activities versus sales activities?" ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

3 Ways to Connect Marketing Activity to Revenue

Customer Experience Matrix

This could hugely overstate marketing-related revenue, since it potentially takes credit for sales that had nothing to do with marketing activity. But you can rate how likely it was that marketing played a role in a given opportunity by looking at factors like timing, pre-existing relationships, and amount of marketing activity. Discussions of revenue attribution often remind me of the famous recipe* that begins “First, catch your hare”.

New exponential publishing drives business growth and revenues

Biznology

They embedding Active Knowledge content and actionable options inside every interaction. They are active or inactive. When a Shared Space is active it is “focused.” ” While all of its connections are on, each may be active or inactive. Lesson for leaders.