Marketing Insider Group

FEBRUARY 12, 2019

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. The post How to Launch Your Employee Activation Program in 8 Steps appeared first on Marketing Insider Group. Employee Activation branding employee activation employee advocacy employees“Employees are a company’s greatest asset.” – Anne M.

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Activities Companies Brand Branding 201

Marketing Insider Group

AUGUST 18, 2020

This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Kanban boards that communicate the status of activities and visualize workflow in a transparent (real, not ideal!)

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Activities Television Intent Frequency 167

Marketing Insider Group

JUNE 18, 2018

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […]. The post What Is Employee Activation? Want to run a more effective organization?

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Activities Organization Organic Effective 161

Marketing Insider Group

JULY 23, 2019

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. Employee ActivationWhile employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

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Activities ROI Environment Trends 186

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

Triblio

SEPTEMBER 17, 2020

Well, this might be a great time to highlight the importance of sales activation. What is Sales Activation. Sales activation is more than just a sales alert. Why is Sale Activation Critical to ABM Success? Want to take a tour of our sales activation module?

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Activities Sales Vendor Intent 72

Marketing Insider Group

JUNE 2, 2019

Employee activation may be the secret ingredient that’s missing from your organization. The post How Employee Activation Delivers Higher Awareness and Better Talent appeared first on Marketing Insider Group. Employee ActivationTo run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for.

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Activities Organization Organic Research 164

Marketing Insider Group

OCTOBER 15, 2019

The post Why Pay Influencers When You Can Activate Employees appeared first on Marketing Insider Group. Employee ActivationInfluencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . It feels organic, right? It’s anything but that.

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Activities Studies Social Media Stats 154

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case Study

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Case Study Activities Case Studies 138

Marketing Insider Group

AUGUST 26, 2019

The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group. Employee Activation20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation.

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Activities Brand Branding Case 188

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

Question

Biznology

OCTOBER 1, 2020

Join us for a discussion with two of our Consultants Collective member consultants, Douglas Spencer and Casey Hall as they explore issues around employee activism and what brands need to consider during this tumultuous time. What about when the target of employee activism is their employer?

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Activities Brand Branding Consulting 113

Marketing Insider Group

SEPTEMBER 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to a strong start with employee activation by making yourself aware of some of the most common pitfalls. The post 5 Mistakes to Avoid with Your Employee Activation Program appeared first on MIG.

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Activities Guidelines Curation Social Media 131

KoMarketing Associates

NOVEMBER 3, 2020

Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

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Activities Demand Report Budget 188

Biznology

OCTOBER 9, 2020

Engaging in brand activism while avoiding potential fallout from employee activism? What types of employee activism should be concerning for brands, and what can they actually do about it? What about when the target of employee activism is their employer?

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Consulting Activities Social Media Brand 127

Speaker: Michael Brito, EVP, Zeno Group

How to activate your audience - including the influencers within it. As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce.

Audience

Biznology

OCTOBER 5, 2017

The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you.

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Activities Organization Organic Social Media 126

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. Here are some employee activation case studies from those who have. Quick Takeaways: Activate your employees with the freedom to innovate and communicate. Dell estimates that its employee activation program has garnered over $14 million in revenue. Employee Activation

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Case Study Activities Studies Case 111

Marketing Insider Group

MAY 20, 2019

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Marketing Insider Group. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are […].

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Activities Content Marketing Mobile Content 186

Marketing Insider Group

MAY 13, 2020

Weaving short stories into our everyday interactions with people can help to activate their empathy so we can get the most out of them. The post How Great Leaders Use Storytelling to Activate Empathy in Their Teams appeared first on Marketing Insider Group. With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too.

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Activities Storytelling Training Tools 200

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

Efficiency

Marketing Insider Group

JULY 23, 2018

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals. When your culture is set up to launch each […].

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Activities Build Brand Branding 131

Tomorrow People

MARCH 2, 2017

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

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Promotion Activities Budget Campaign 159

Marketing Insider Group

JULY 16, 2018

The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […].

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Activities Trust Brand Branding 130

bizible

AUGUST 29, 2018

Implementing Activity Attribution. Outreach logs every sales activity, whether it’s on the phone, via email, or even sales-driven text messages. Bizible logs all marketing activities for our team, right in a Salesforce custom object where we can leverage the data to determine true source. The way this works is that Outreach logs all sales activities in the activities object, and Bizible picks them up and converts them to touchpoints associated to contacts and opportunities.

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Touchpoints Activities Outreach Sales 116

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

Word of Mouth

Triblio

DECEMBER 13, 2019

Sales Activation Challenges. The post Personalization for Sales Activation appeared first on Triblio. So we’ve covered the importance and effectiveness of personalization and shared some tactics on how to personalize campaigns at scale. You’re sensing a theme here, right? Right! Personalization is an essential component to any account-based marketing (ABM) program. However, marketers aren’t the only ones that can leverage customized content to their advantage.

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Activities Personalization Bandwidth Sales 52

Act-On

MARCH 19, 2019

These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Are you experiencing a creative rut or trying to avoid burnout? Content Corporate

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Activities Process Creative Marketing 100

Marketing Insider Group

JUNE 25, 2018

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […].

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Activities Trust Audience Organization 171

Content Standard

OCTOBER 2, 2020

However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. Here we’ll look at how to calculate ROI for marketing activities, taking into account three often forgotten factors that will help you better assess campaign impact.

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Activities ROI Multi-Touch Banner Ads 60

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Marketing Plan

Champion Communications

SEPTEMBER 10, 2020

The post No August Activity Slump For Champion Comms appeared first on Champion Communications Did you know that 45% of the population will keep up with their lockdown shopping habits and continue to shop online?

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Activities GPS Lock-In Government 62

Content Marketing Institute

DECEMBER 1, 2020

Continue reading → The post Activating Empathy: How to Manage It, Measure It, and Market With It appeared first on Content Marketing Institute.

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Activities Measurement Education Audience 100

Oktopost

JUNE 6, 2020

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Upon activating crisis mode, an instant email notification was sent out to all Oktopost users and employee advocates. The email included a tailored message as to why all activity had been halted.

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Activities Social Media Viral Hashtag 65

Marketing Insider Group

APRIL 20, 2020

I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture. But, a lot of companies struggle with employee activation in the long term. The reality is, these are either short-term solutions or incremental changes that won’t work to unleash the true power of employee activation.

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Activities Help Environment Opinions 150

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Generation

DivvyHQ

JULY 15, 2019

With that in mind, here are several brainstorming activities to get your team’s creative juices flowing. Try this activity to draw out their inner muse. Another Dani Mansfield method for getting the creative juices flowing, the SCAMPER activity takes an idea on which you’ve already produced content, disrupts it, and transforms it into new content ideas using words that begin with the letters in “scamper.”.

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Activities Effective Effectiveness Build 71