How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess […]. “Employees are a company’s greatest asset.” – Anne M.

What Is Employee Activation?

Marketing Insider Group

Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. The post What Is Employee Activation? Want to run a more effective organization?

How to Build an Employee Activation Program

Marketing Insider Group

A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The post How to Build an Employee Activation Program appeared first on Marketing Insider Group.

Should you stop (organic) social media activity?


The post Should you stop (organic) social media activity? Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

The Sales Enablement Handbook

about sales ops and sales activities. allowing your best salespeople to have an active role. activities which you have actioned. different sales enablement activities. Sales enablement activities which can shorten the sales cycle - by making any of the.

How to Activate Your Employees For Growth

Marketing Insider Group

The post How to Activate Your Employees For Growth appeared first on Marketing Insider Group. Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands.

Comparing News Consumption and Active Research


Figure 1: Average Weekly Research Activity by Topic (# of Companies). This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.

How to budget for promotional marketing activity

Tomorrow People

Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity.

Why Employee Activation Is the Future of Marketing

Marketing Insider Group

The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group. What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society?

When to Start Activating Your Employees for Marketing Success

Marketing Insider Group

But, in order to gain this marketing advantage, you need the right climate for activation. The post When to Start Activating Your Employees for Marketing Success appeared first on Marketing Insider Group.

How B2B Marketing is Changing in 2018

qualified to active to closed. We’re also actively involved in associations and groups. on those groups who actively speak and present and contribute. marketing activities remains challenging. Only active sales opportunities? 1How B2B Marketing.

How to Gain Buy-in for Your Employee Activation Program

Marketing Insider Group

This stat alone should be enough to gain buy-in for an employee activation program. Even though you and I know your engaged, activated employees are worth their weight in gold, your organization’s budget decision makers and managers may need some convincing.

How CSR and social activism are defining brands today


Related to this is the rise of social activism. The post How CSR and social activism are defining brands today appeared first on Biznology. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities. About 39 percent said that they measure the ROI of most of their activities.

How to Activate Employees and Harness the Power of Internal Experts

Marketing Insider Group

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. The post How to Activate Employees and Harness the Power of Internal Experts appeared first on Marketing Insider Group.

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities.

How Bizible’s New Activity Attribution Helps B2B Marketers Uncover the Customer Journey


We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Sales Activity Attribution helps us do this.

Content Synaptics: Driving Connection with Active Participation

Marketing Insider Group

The post Content Synaptics: Driving Connection with Active Participation appeared first on Marketing Insider Group. By Matt Wellschlager, VP of Marketing at Ceros Fun fact: There are 100 trillion synapses in the brain.

10 Free Team Building Activities Worth Your Time


It’s almost impossible to read – let alone type – the phrase “team building activities” without rolling your eyes. With the right activity and a positive attitude (bear with us), team building activities can actually improve your workplace morale and tighten your team. We know.

Brand Activism and the Role of Content

If you’ve paid attention to what other companies have been doing over the last few years, then you’ve probably noticed the increase in brand activism. If your brand isn’t already participating in some form of activism, now’s the time to jump on board. What is Brand Activism?

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

You can manage activities and processes but people need to be guided to reach their full potential. A great sales team starts with a manager who’s a great coach. This means coaching.

The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill

Customer Experience Matrix

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? Or to put it another way: imagine a voice-activated car that uses spoken commands to replace the steering wheel, gear shifter, gas and brake pedals.

How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

According to Digiday, LEGO is also actively exploring other ways voice-response technology might impact its sales and marketing experience in the future – including direct purchases. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute.

B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation

Heinz Marketing

Going Beyond The “What” Of Activity Metrics. Are you familiar with activity metrics? The post B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation appeared first on Heinz Marketing. B2B Reads Demand Generation activity metrics agile marketing feedback perpetual demand generation praise relationships sales training

Do You Have the New InsideView Activity Stream?

Sales Intelligence View

Currently we are calling it the Activity Stream only because I lost on my vote for calling it a game changer for sales people. The Activity Stream is designed so that a sales person no longer has to go through individual watchlists to see whats happening with their accounts.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. The result of all this is a database with deep company and individual profiles including both attributes and activities.

2018 Back to School Email Activity


Activity and Performance. Campaign Activity: Amazon, Target, Walmart, Staples and Lands End were the heaviest mailers; Meijer and Office Depot the lightest. The post 2018 Back to School Email Activity appeared first on eDataSource.

Benchmark your digital marketing activity

The B2B Research Blog

And how effective they feel different digital activities are? Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers. Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time?

Active Content Intelligence: Q&A with OneSpot Chief Strategy Officer


With better insights on which types of content generates those engagements, marketers can focus their energy, time, and money producing more of the content that delivers results. We recently launched a new offering called Active Content Intelligence to help marketers gain a deeper understanding of which content actually works to engage audiences and drive conversions across content themes, topics, types and sources. But why do brands need Active Content Intelligence?

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option.

Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017

KoMarketing Associates

billion on third-party audience data and activation solutions. Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. By the end of 2017, U.S. firms will have invested more than $20.1

Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate.

Online Ad Metrics & the Google Activate Initiative

Cody Ward

Recently Google proposes new metrics for online advertising called the Google Activate Initiative, that I believe falls somewhere in between CPM and CPC. Launching on the Google Display Network Reserve platform, the metric called “Active View” will be an enhanced impression.

How Global Citizen Became the BuzzFeed of Social Activism


” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. ” Hashtag activism.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

What is the Online Activity Profile of Sports Teams? [CHART]

Modern Marketing

We took a deep look at the online activity for a number of sports teams in both the NHL and NBA, across the last three years, and then averaged the monthly stats for page views, emails, and form conversion rates. What is the Online Activity Profile of Sports Teams?

The Smart Company’s Guide to Increasing Employee Engagement

Marketing Insider Group

Employee Activation employee activation employee engagementThe opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company.

How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience


What’s the most effective way to ignite meaningful relationships with customers? Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not enough. For your content to improve the customer experience, it must be delivered in the right way, at.

2019 Marketing Predictions: Voice-Activated Emails, CDPs, Video


What’s the next big thing in marketing? Wouldn’t we love to know — but we’ll give it our best educated prediction. Email Marketing