Webbiquity

JULY 11, 2024

Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. When slip-ups occur, address them head-on, take responsibility, and rectify the situation promptly. Showcase Customer Reviews and Testimonials Social proof is a powerful tool in building trust.

Marketing AI 189

Marketing AI Ethics Ad Building Customer Satisfaction 189

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Convince & Convert

NOVEMBER 12, 2024

Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.

Social Media 161

Social Media B2B Thought Leadership Trends Social Marketing 161

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Vision Edge Marketing

NOVEMBER 11, 2024

A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. Massive Action Case Studies to Inspire Your Business Success Massive action sounds good but does it work? Does it consist of massive action or is it full of massive activity?

Lead Ranking 290

Lead Ranking Allocation Lead Scoring Business 290

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Contently

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

User-Generated Content 144

User-Generated Content Paid Content Generation Branding 144

Martech

OCTOBER 18, 2024

Use case 1: Enhance your marketing foundations Your marketing team should have foundational information for every campaign they create, such as: Features, advantages and benefits (FAB) analysis. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Target audience descriptions.

Copywriting 130

Copywriting Marketing AI Generation Paid Search Agency 130

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Customer testimonials and case studies create credibility, making potential buyers more comfortable with their purchasing decisions.

Marketing Budget 130

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 130

Martech

SEPTEMBER 11, 2024

Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.

Sales Qualified Leads 131

Sales Qualified Leads Case Studies Content Case Study 131

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. That’s still true. But how these brands responded is what you want to pay attention to. Want even more?

Viral Marketing 158

Viral Marketing Branding Brand Identity Paid Search Agency 158

Marketing Insider Group

AUGUST 26, 2024

Now is perfect for sharing helpful resources, case studies, and special offers with leads to keep engagement consistent. This ensures a cohesive narrative that resonates with the audience. Highlight how your products or services address real-world healthcare challenges to demonstrate value and relevance.

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Vision Edge Marketing

NOVEMBER 19, 2024

John Deere provides an exemplary case of a company committed to a sustainable strategy. Studies suggest companies prioritizing innovation experience a 16% increase in efficiency, are 55% more likely to surpass industry peers in revenue growth, and have a 60% higher likelihood of organic growth.

Practices 226

Practices Peer-to-peer Best Practices Business 226

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. Dig deeper: 3 marketing use cases for generative AI that arent copywriting 2. Management.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Vision Edge Marketing

FEBRUARY 25, 2025

A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth.

Marketing & Strategy 146

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 146

Convince & Convert

OCTOBER 9, 2024

But that’s not the case. An easier way to think about incorporating AI tools is to identify the key business problems you need to solve and build business cases, including the extended value (time or money) to the organization. AI should support your business goals, not the other way around.

Paid Search Agency 163

Paid Search Agency Work Management Planning Marketing Management 163

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 350

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 350

Martech

SEPTEMBER 30, 2024

There will eventually be a new level of maturity in the coming years, with many case studies to provide proof of outcomes. In either case, design and engineering (or coding) can overlap. While every white-collar worker is concerned about career impact (and rightly so), the momentum is too great to ignore.

Marketing AI 137

Marketing AI Generation Work Management Paid Search Agency 137

Vision Edge Marketing

FEBRUARY 25, 2025

A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth.

Marketing & Strategy 134

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 134

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Sales Management 112

Martech

DECEMBER 6, 2024

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. What research studies about AI and marketing analytics would support the average B2B marketer? Provide references for each research study. Note areas needing expert quotes or case studies.

Marketing AI 123

Marketing AI Examples Planning Case Studies 123

Martech

AUGUST 1, 2024

One item we consistently found is a favorite case study. For example, they may reason that a case study may be important mid-stage to understand or demonstrate business impact. Champions prefer case studies because they like to see themselves in the situation.

Buyer's Journey 115

Buyer's Journey Ad Building Case Studies Case Study 115

Zoominfo

FEBRUARY 28, 2025

Case Study: Thermo Fisher Scientific Biotechnology firm Thermo Fisher approached ZoomInfo after their sales leaders suspected there were greater opportunities in their SMB market than they were currently calculating. The data universe foundation of ZoomInfos GTM Intelligence platform makes this possible.

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Contently

SEPTEMBER 18, 2024

Studies show that poor-quality content decreases the probability of a sale by 40 percent. The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. Your brand’s content needs to capture attention, or your prospects will go elsewhere.

Creativity 151

Creativity Content Marketing B2B Thought Leadership Content 151

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. Case studies Why. For example, if someone clicked on a case study, send them a related whitepaper.

CMS Development 105

CMS Development Industry CMS B2B Thought Leadership B2B 105

Martech

JANUARY 2, 2025

Case study: Building a hypothesis Heres a real-life example of how I built a hypothesis for a test years ago. Internal inspiration Case study 1: Failed performance tests Even if a test fails, you should look for learnings you can leverage in the future. Thats not a hypothesis. This time the test won.

Webinar Metrics 108

Webinar Metrics CTR Case Study Case Studies 108

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. In this case, AI needed to create a ‘surprise and delight’ moment to capture the attention of conference attendees, leaving them inspired and enthusiastic about how AI powered by Intel could impact their industries.

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

Marketing Insider Group

OCTOBER 2, 2023

Case Studies and Testimonials When it comes to choosing a marketing agency for your startup, words can only go so far. Let’s explore the significance of case studies and testimonials in this decision-making process: A glimpse into real-world results. Learning from past campaigns. Building trust and credibility.

Advertising Agencies 305

Advertising Agencies Marketing Agencies 2 Startups Paid Search Agency 305