The Point

MARCH 24, 2025

Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Use case expansion: Highlight case studies showcasing how similar companies leveraged additional features to scale their success.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Trade Press Services Newsletter

DECEMBER 5, 2024

With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.

Marketing AI 244

Marketing AI B2B Marketing Planning B2B Thought Leadership 244

Trade Press Services Newsletter

JULY 11, 2024

Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.

B2B Marketing 230

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 230

Webbiquity

JULY 11, 2024

Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. When slip-ups occur, address them head-on, take responsibility, and rectify the situation promptly. Showcase Customer Reviews and Testimonials Social proof is a powerful tool in building trust.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Trade Press Services Newsletter

JANUARY 9, 2025

Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.

Planning 219

Planning Marketing Plans B2B Marketing Allocation 219

Marketing Insider Group

AUGUST 26, 2024

Now is perfect for sharing helpful resources, case studies, and special offers with leads to keep engagement consistent. This ensures a cohesive narrative that resonates with the audience. Highlight how your products or services address real-world healthcare challenges to demonstrate value and relevance.

Demand Generation Agencies 193

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 193

Marketing Insider Group

JULY 3, 2025

But a long-form article can address various methods, discuss pros and cons, and even provide scientific studies backing up certain weight loss techniques. Revisiting your older posts, refreshing the information, adding new insights, or including recent case studies or statistics can boost your rankings.

Relevance 170

Relevance SEO Lead Ranking Lead Scoring 170

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Encourage two-way communication by responding to comments, participating in discussions, and utilizing LinkedIn groups to build relationships and trust with your audience.

Social Media 296

Social Media Social Marketing B2B Marketing Marketing & Strategy 296

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. That’s still true. But how these brands responded is what you want to pay attention to. Want even more?

Viral Marketing 164

Viral Marketing Brand Identity Branding Paid Search Agency 164

Tomorrow People

JUNE 9, 2025

It ensures your brand voice remains consistent from ads to case studies to investor decks. Build templates for: Case studies with modular layouts. Actions: Reframe case study creation: Begin with the customer’s world (not your solution). How many MQLs were influenced by a case study?

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

Martech

AUGUST 19, 2024

Incorporating industry-specific language, relevant case studies and personalized calls to action (CTAs) significantly enhances engagement. Incorporate trust signals, such as testimonials, case studies or industry certifications, to reinforce credibility.

Account Based Marketing 117

Account Based Marketing Ideal Customer Profiles ABM Sales Management 117

Marketing Insider Group

MARCH 17, 2025

” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Customer testimonials and case studies create credibility, making potential buyers more comfortable with their purchasing decisions.

Marketing Budget 146

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 146

Webbiquity

APRIL 8, 2025

This post sponsored by ^^ She concludes with helpful recommendations for applying these principles, which reinforce the other guidance above: Be the expert, and source of expertise and thought leadership in your industry: “Publish original research, case studies, and expert insights. Develop original, expert content.

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

Martech

DECEMBER 6, 2024

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. What research studies about AI and marketing analytics would support the average B2B marketer? Provide references for each research study. Note areas needing expert quotes or case studies.

Marketing AI 129

Marketing AI Examples Planning Case Studies 129

WordAgents

MAY 6, 2025

Your evolving content needs: A monthly content calendar Diverse content types (blogs, web pages, case studies) Consistent voice across all materials More deliberate SEO implementation A partner who scales with you will introduce more structure to your content production.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Martech

DECEMBER 12, 2024

Lock in your phase 1 AI strategy Define your use case priorities and assess your in-house skills against whats needed to implement your AI use cases. Early use cases for AI are centered around process automation, efficiency, content generation, and improving the customer experience. Up to 72% of U.S.

Marketing Automation Services 112

Marketing Automation Services Optimization Work Management Marketing AI 112

Contently

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. Was that the best travel credit card for me? But someone I trusted said it had good travel rewards, so I went for it. The thing is, this story isn’t unique.

Storytelling 131

Storytelling Paid Content Marketing Mix Word of Mouth 131

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. While there’s a clear hunger for knowledge, businesses often struggle to focus on team-wide skill development.

Marketing AI 123

Marketing AI Training Work Management Marketing Management 123

Vision Edge Marketing

FEBRUARY 25, 2025

A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth.

Marketing & Strategy 176

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 176

Webbiquity

AUGUST 8, 2024

By Including customer reviews, case studies, testimonials, or user-generated content (UGC) on your product pages, you will not only improve your brand’s credibility but also show that you value your audience’s opinion. So, instead of talking about how awesome your product is, let your happy customers do that for you.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Marketing Insider Group

JULY 7, 2025

Whether you’re seeking a research paper writer service to help develop data-driven reports or authoritative thought leadership pieces, professional support can ensure your content resonates effectively with target customers.

Top of Funnel 197

Top of Funnel Marketing AI ROI Multi-Touch Attribution 197

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. In this case, AI needed to create a ‘surprise and delight’ moment to capture the attention of conference attendees, leaving them inspired and enthusiastic about how AI powered by Intel could impact their industries.

Marketing AI 131

Marketing AI Generation Work Management Marketing Management 131

Martech

AUGUST 20, 2024

Press coverage abounds, but successful use cases are scarce. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. It begins with an innovation, such as AI. During this, there are often more suppliers than users.

Marketing AI 130

Marketing AI Effectiveness Planning Paid Search Agency 130

Martech

AUGUST 26, 2024

Dig deeper: The B2B case for retention marketing — 7 key tactics 4. Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Video’s ability to grab attention and generate emotion.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Sprout Social

SEPTEMBER 23, 2024

For example, we use tools like Writer to speed up case study creation—what used to be a weeks-long process became a one-day task. Introducing new tools on a case-by-case basis without vetting compatibility with your existing tech stack actually creates more inefficiency.

Ethics 83

Ethics Planning Advertising Agencies Case Studies 83

Martech

NOVEMBER 1, 2024

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.

Marketing AI 120

Marketing AI Customer Satisfaction Cost Per Click Case Studies 120

Act-On

DECEMBER 17, 2024

I may create reports or studies to help the CMO perform their job, while also providing tactical resources like case studies, webinars, or how-to guides for the marketing manager. As a marketer, I might have more than one audiencelets say an executive like a CMO and a manager, says Trevan.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

WordAgents

MAY 22, 2025

If the article will make a case, lay out the argument. A brief works best when it includes a suggested structurea headline, key sections, and the logical flow from one idea to the next. It doesnt need to micromanage every subheading, but it should outline the shape of the piece. If its a guide, show the steps.

Content 195

Content Lead Ranking Lead Scoring Work Management 195

Martech

JANUARY 7, 2025

To adapt your content strategy, study the nature of the queries and create content that directly answers them. Incorporate supporting content like guides , case studies, and user testimonials. Use cases in real-world scenarios. Cites reliable sources like Gartner, Forrester, or proprietary data studies.

Optimization 112

Optimization SEO Marketing Automation Services Work Management 112