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What Is a Landing Page? [+ Case Study & Tips]

SEMrush

Create free account Semrush Blog Marketing Content What Is a Landing Page? [+ Case Study & Tips] Author: Rachel Handley 7 min read Jun 10, 2025 Contributor: Cecilia Meis Table of contents What Is a Landing Page? Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free.

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The Pain and Payoff of a Fintech Case Study

Contently

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

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AI’s Impact on Customer Buying Journeys Demands a New Content Approach

Vision Edge Marketing

Thought leadership articles, white papers, and case studies can position your company as an authoritative source. Encourage satisfied customers to share testimonials, reviews, and case studies. Create High-Quality, Relevant Content: AI prioritizes content that is not only relevant but also high quality.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend?

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How to Create an Effective SEO Content Calendar for Your Website

Marketing Insider Group

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy.

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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

52% of B2B buyers find case studies ‘very important’ when evaluating vendors. Write detailed case studies that explain the challenge, solution, and impact. They want proof that others like them have used your solution and overcome their problems. This is how social proof becomes a powerful marketing asset.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust.

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5 Key Elements for Building a Successful Data-Driven Product

Real-world case studies from companies who license data to fuel industry-leading products. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

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Omnichannel is Multichannel 2.0

A unique case-study, complete with hard metrics and step-by-step process breakdown. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging. Today’s consumers have evolved.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Using proven strategies and successful case studies, he will cover: Setting up a front-end system that effectively captures and acquires prospects; Creating a lead nurture program that can double your results without increasing costs; How to identify and isolate any points of failure.

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The Retailer’s Playbook for Customer Acquisition

The playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success. Download now!

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Storytelling In Thought Leadership: How To Get It Right

Download now to start creating stories that engage, inform, and inspire, setting your thought leadership apart in a crowded marketplace.

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The Marketer’s Guide to B2B Swag Strategy

Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?

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The Customer-Powered Enterprise Playbook

9 inspiring case studies that demonstrate the power of the CPE. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.