article thumbnail

Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Gather Buyer Personas and Data.

article thumbnail

What is Internet Marketing? Your Guide to Today’s Online Marketing via @sejournal, @JuliaEMcCoy

Search Engine Journal

Want to know more about internet marketing or online marketing? The post What is Internet Marketing? Your Guide to Today’s Online Marketing appeared first on Search Engine Journal. See how it can help your business or brand drive traffic, leads, and sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Emerging trends in IoT are changing online marketing

ClickZ

While the law is well behind the curve for IoT technologies, marketers can get caught out by existing legislation being applied to the field. The Internet of Things (IoT) is transforming online marketing. update could have big implications for online marketers and IoT. Apple’s latest iOS 14.5 Interactive packaging.

article thumbnail

Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing? Final Thoughts.

article thumbnail

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Marketers can be resilient but they must also adapt to the new normal. Business as we know it is never going to be the same.

article thumbnail

11 Killer Tactics for Your Local Online Marketing Strategy

SEMrush

From optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.

article thumbnail

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. For online marketers, buyer personas can provide direction in the channel-specific campaign development. What Are B2B Buyer Personas?