Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Paid Content 303

Paid Content Planning Work Management PPC 303

Visitor Queue

JANUARY 1, 2024

By successfully planning and implementing B2B online marketing campaigns, you can significantly impact your return on investment. With so much competition, it’s difficult to find the right online marketing strategies that generate enough ROI to make the effort worthwhile.

Online Marketing 87

Online Marketing ROI B2B Marketing Marketing Strategy 87

Webbiquity

MAY 26, 2022

Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search. Image credit: Clay Banks on Unsplash. If you’ve been collecting this for some time, great!

Small Business Marketing 347

Small Business Marketing Marketing Automation Services Tips Marketing Budget 347

Webbiquity

FEBRUARY 21, 2017

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Pinterest is the ultimate visual content curation tool!” — Online Marketing Institute. Showcase reviews: Marketing Insider Group (Curation), Online Marketing Institute.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Marketing Insider Group

AUGUST 5, 2024

At first glance, this content is accurate, easy to read, and reasonably original, so the fact that it can be generated quickly and cheaply is a massive advantage in SEO and online marketing. However, people who began to lean almost exclusively on AI content haven’t seen the results they thought they would. Why is this the case?

Content 182

Content Opinions User-Generated Content Blogger 182

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 348

B2B Marketing B2B Thought Leadership B2B Thought Leadership 348

Webbiquity

JULY 30, 2020

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media.

Planning 337

Planning Event Marketing Marketing Plans Blast Campaigns 337

Marketing Insider Group

JANUARY 22, 2019

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. The post SEO Ranking Factors for 2019 appeared first on Marketing Insider Group. Just as […].

SEO 280

SEO Traffic Online Marketing Marketing & Strategy 280

Marketing Insider Group

FEBRUARY 2, 2018

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business.

Small Business Marketing 279

Small Business Marketing Branding Brand Identity Business 279

Marketing Insider Group

DECEMBER 5, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. The post 6 Examples of AI Marketing appeared first on Marketing Insider Group.

Examples 280

Examples Marketing Online Marketing 280

Marketing Insider Group

SEPTEMBER 19, 2018

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. The post 10 Digital Marketing Tricks Used By Famous Business Brands appeared first on Marketing Insider Group.

Branding 280

Branding Brand Identity Business Advertisements 280

Marketing Insider Group

APRIL 9, 2018

The world of online marketing moves fast. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […]. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group.

Trends 279

Trends Marketing Promotion Online Marketing 279

Marketing Insider Group

SEPTEMBER 18, 2018

Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. That being […].

Link Building 276

Link Building Ad Building Tips Marketing & Strategy 276

Marketing Insider Group

MAY 30, 2017

The post 4 Ways to Boost Content Marketing with Automation appeared first on GetResponse Blog - Online Marketing Tips. The post 4 Ways to Boost Content Marketing with Automation appeared first on Marketing Insider Group. In fact, […].

Automation 277

Automation Content Marketing Content Marketing & Strategy 277

Marketing Insider Group

DECEMBER 19, 2018

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions and preferences.

Personalization 269

Personalization CRM Interactive Marketing Software 269

Marketing Insider Group

JUNE 28, 2017

Keep it dynamic Fields such as content marketing […]. The post 9 Tricks for Automating Your Content Marketing appeared first on GetResponse Blog - Online Marketing Tips. The post 9 Tricks for Automating Your Content Marketing appeared first on Marketing Insider Group.

Automation 273

Automation Content Marketing Content Marketing Automation 273

Marketing Insider Group

MAY 29, 2017

Marketing automation doesn’t have to be cold or inhuman; in fact, it can […]. The post 5 Ways to Achieve a Human Touch with Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.

Automation 272

Automation Marketing Automation Marketing Tips 272

Marketing Insider Group

JUNE 8, 2017

The post 10 Top Marketing Automation Influencers You Need to Know appeared first on GetResponse Blog - Online Marketing Tips. The post 10 Top Marketing Automation Influencers You Need to Know appeared first on Marketing Insider Group. To help to cut through the confusion, […].

Marketing Automation 266

Marketing Automation Automation Marketing Tips 266

Marketing Insider Group

JUNE 5, 2018

Sharing is caring, especially in online marketing. The post 3 Proven Ways to Boost Share Numbers on Branded Content appeared first on Marketing Insider Group. As great as […].

Peer-to-peer 260

Peer-to-peer Branding Brand Identity Content 260

Webbiquity

JULY 23, 2020

Content Marketing Stats. 72% of online marketers say content creation is their most effective SEO tactic. The average click-through rate (CTR) for the top result on Google is 19.3%. Organic results still dominate. Only about 7% of desktop clicks and 11% of mobile clicks are on paid ads. Content matters.

Stats 338

Stats Internet Marketing CTR Click Rate 338

Marketing Insider Group

APRIL 11, 2017

Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Are you an entrepreneur who is looking for another mode of revenue? Like anything else, affiliate […].

Tips 254

Tips Marketing & Strategy Marketing Online Marketing 254

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. Guest post by Juno Yates.

Design 292

Design SEO Keywords Marketing Analytics Tools 292

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 312

eCommerce Social Media Tactics B2B Marketing 312

Zoominfo

SEPTEMBER 17, 2018

Online Marketing Made Easy. Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown: How do I start an online business? Ask Amanda About Marketing. Listen here. Grow my email list to thousands of subscribers? Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Optinmonster

AUGUST 29, 2024

But more importantly, I included podcasts that approach marketing from a variety of angles. That way, you can decide which marketing podcasts will help you reach your goals and that you’ll enjoy listening to. You can find an episode on just about any digital marketing topic, and the hosts keep the tone conversational.

Ad Frequency 83

Ad Frequency Ideal Customer Profiles Lead Ranking Planning 83

Marketing Insider Group

MAY 22, 2017

The post Why Marketing Automation Is Worth the Cost? appeared first on GetResponse Blog - Online Marketing Tips. The post Is Marketing Automation Worth The Cost? appeared first on Marketing Insider Group. What’s more, you get results. Your methods work and – while they’re somewhat […].

Marketing Automation 237

Marketing Automation Cost Automation Marketing 237

SendX

MAY 14, 2020

Email segmentation is a powerful email marketing technique to connect and engage with your target audience effectively”, says Lincoln Bernard, an online marketing expert who also dissertation help and proofreading services for business and technology papers. What are they looking for?

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Webbiquity

MARCH 23, 2017

” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. ” — Online Marketing Institute. Marketing Insider Group (Curation).

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved. Guest post by David Gutierrez. You need to tell a story.

Video Marketing 243

Video Marketing Storytelling Content Paid Search Agency 243

KoMarketing Associates

JANUARY 16, 2018

Content Marketing Strategy. From assembling a content marketing team to learning about the key strategies, techniques and tactics, launching a program can be daunting. This Online Marketing Institute infographic walks you through the program aspects that should be considered as you navigate the complex realm of content marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Marketing Insider Group

APRIL 22, 2020

Take some inspiration from these examples: The Moz Blog – The industry’s top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights – all in the name of helping you level up your SEO and online marketing skills. Lifehacker is the ultimate authority on optimizing every aspect of your life.

Planning 363

Planning Paid Search Agency Marketing & Strategy Television marketing 363

Martech

OCTOBER 16, 2024

If your current attribution vendor isn’t already using AI to tie online marketing to offline results, it’s time to ask some tough questions. These technologies should already be working behind the scenes, analyzing vast amounts of data to help you understand what’s driving revenue — not just clicks.

Marketing AI 118

Marketing AI Marketing Attribution Advertising Channels Allocation 118

Industrial Marketing Today

MARCH 20, 2025

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.

SEO 78

SEO Content Marketing Content User-Generated Content 78

illumin

JANUARY 23, 2025

Footfall attribution is the method used to track and analyze the relationship between online ads, digital campaigns, and the number of people visiting physical stores, helping businesses figure out how their marketing efforts drive customers into their locations. Lets break down the concept, how it works, and why its important.

Multi-Touch Attribution 95

Multi-Touch Attribution POS Touchpoints Lead Ranking 95

Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 241

Marketing Websites PPC Lead Marketing Qualified Leads 241

Webbiquity

MARCH 17, 2017

Sales funnels today are processes that mostly occur online, with the ultimate objective of driving sales. They use multiple online marketing technologies and often incorporate automation at some point. There are three basic parts to creating a sale funnel that converts sales online. The Lead Generator.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243