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Online marketing
Sales Lead Insights
MARCH 13, 2018
B2B marketing tools Online marketingUse this checklist to see if your Web site converts visitors to sales.
Online Marketing Related Topics 
6 B2B Online Marketing Predictions for 2017
KoMarketing Associates
JANUARY 5, 2017
This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017.
Mail Time! Answering Common B2B Online Marketing Questions
KoMarketing Associates
NOVEMBER 27, 2018
An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Do you have questions about B2B online marketing best practices?
Online Marketing: the Musical!
Tomorrow People
JANUARY 15, 2013
With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing.
Online marketing 101: matching tone, style, and content
Biznology
JUNE 21, 2018
Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What your business does on a day-to-day basis should have a major effect on the type of marketing content you produce.
Building Blocks of a Tailored B2B Online Marketing Program
KoMarketing Associates
FEBRUARY 20, 2018
If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients.
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Online Marketing: the Musical!
Tomorrow People
JANUARY 15, 2013
With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing.
6 B2B Online Marketing Predictions for 2017
KoMarketing Associates
JANUARY 5, 2017
This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario.
20 Online Marketing Tools That Boost Campaign Results
KoMarketing Associates
JULY 19, 2016
As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.
3 Online Marketing Elements The B2B Organization Should Not Overlook
KoMarketing Associates
NOVEMBER 3, 2014
However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Ties To Traditional Marketing Tactics.
3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
KoMarketing Associates
SEPTEMBER 29, 2015
One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. Will we increase the overall online presence of the brand in third party sites and publications?
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How to Utilize B2B Online Marketing to Promote New Solutions
KoMarketing Associates
JULY 7, 2015
Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Content Marketing.
How B2B Marketers Can Connect Offline and Online Marketing
KoMarketing Associates
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).
Text Analysis for Online Marketers
SEMrush
FEBRUARY 6, 2019
MarketingTextual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?
5 Top Online Marketing Trends for the Rest of 2013
Webbiquity
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.
Exploring 5 Essential Baidu Tools For B2B Online Marketers
KoMarketing Associates
JULY 14, 2014
Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. This is one way for marketers to get a baseline for establishing deeper keyword research.
4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked
Marketing Insider Group
FEBRUARY 20, 2018
The post 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing Online marketingThanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection.
8 Essential Resources for Competitive Analysis in B2B Online Marketing
KoMarketing Associates
JANUARY 31, 2017
Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Content marketing (content types, social media tactics, etc). Marketing technology continues to evolve and improve.
How to Find Influencers for B2B Online Marketing Campaigns
KoMarketing Associates
JUNE 23, 2016
From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. Of course 44,000 results is a bit overwhelming, which is why there are several filters that help B2B marketers narrow results.
Making Links a Priority within Online Marketing
Biznology
JUNE 11, 2015
If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Content Marketing.
How Services Firms Grow with Online Marketing (Guest Post)
WriteSpark
MAY 14, 2013
However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services.
How to Create Genuine Experiences in Your Online Marketing Campaigns
KoMarketing Associates
JUNE 12, 2014
Users online are smart. Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. Below are some steps for creating experiences as part of your marketing campaigns, no matter your target industry.
Online Marketing Automation
Salesfusion
JUNE 16, 2014
The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM
Our Favorite Online Marketing Blog Posts and Articles of 2014
KoMarketing Associates
DECEMBER 30, 2014
But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Content Promotion is a crucial part of the online marketing process. The Ultimate List of IFTTT Recipes for Marketers. The Scientific Guide to Pinterest for Marketing . Introducing The Periodic Table of Content Marketing.
Our Favorite Online Marketing Posts of 2013
KoMarketing Associates
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Stacy Thompson (Senior Content Marketing Writer).
Buyer Persona in Customer-Centric Online Marketing
Bannersnack
MARCH 11, 2019
Modern marketing revolves around one big concept – the customer. Every single theory that defines today’s marketing includes references towards a more personal approach and a personalized customer experience. Advertising MarketingNow, we can’t talk about a customer-oriented strategy without having to mention the concept of buyer persona. In this article, we’ll see what defines a buyer […].
20 Tools We are Thankful for as B2B Online Marketers
KoMarketing Associates
NOVEMBER 13, 2014
With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers.
10 Online Marketing Shortcuts To Increase Productivity
Marketing Insider Group
AUGUST 12, 2015
Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Without further ado, here are 10 online marketing shortcuts to increase productivity. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. Marketing Strategy
4 Ways to Improve Your Online Marketing Funnel
Modern Marketing
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.
3 predictions for online marketing in 2016
Biznology
DECEMBER 22, 2015
Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 3) Marketing Automation Software (MAS) for the Rest of Us. Until now, marketing automation software has only been accessible, affordable, and viable to enterprises. Happy holidays, readers!
Online Marketers are Creepy
Digital B2B Marketing
DECEMBER 1, 2011
Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious?
Online Marketers are Creepy
Digital B2B Marketing
DECEMBER 1, 2011
Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious?
B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?
Sales Lead Insights
MAY 2, 2018
Online marketing b2b website designTake a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves?
Four Incredibly Naive Things People Say About Online Marketing
Tomorrow People
JANUARY 9, 2013
Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. To find out more about online marketing, download our eGuide 'What is Content Marketing?
Become An Online Marketing Freelancer And Build Your Own Empire
Bannersnack
DECEMBER 27, 2018
If you’re considering working as an online marketing freelancer, know that you’re part of a big brave pack. MarketingYou may not associate this type of activity with a large crowd of people.
What Online Marketers Know About You
Digital B2B Marketing
JUNE 18, 2014
According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. How will marketers do this? Information marketers can use to determine what you are interested in.
Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
KoMarketing Associates
MAY 3, 2016
One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. Generating more leads from an online marketing program is certainly an important objective and one to be celebrated in most cases.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
Report: On-Site Content Marketing Yields Highest ROI for Online Marketers
KoMarketing Associates
JUNE 8, 2017
The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value. Email marketing (6.60) and social media marketing (6.44) came in seventh and ninth place on the list, respectively.
Four Incredibly Naive Things People Say About Online Marketing
Tomorrow People
JANUARY 9, 2013
Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. To find out more about online marketing, download our eGuide ''What is Content Marketing?
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