Online marketing

Sales Lead Insights

B2B marketing tools Online marketingUse this checklist to see if your Web site converts visitors to sales.

6 online marketing strategies for small businesses

RockContent

There is no denying: Digital Marketing completely changed how companies fight for the audience’s attention in the last years. Investing in online marketing for small businesses is democratic and brings a lot of benefits. Content Marketing. Social Media Marketing. Email Marketing. Marketing Services. Thus, SEO is essential when it comes to Digital Marketing for small businesses. Content Marketing. Social Media Marketing.

Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Do you have questions about B2B online marketing best practices?

Online marketing 101: matching tone, style, and content

Biznology

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What your business does on a day-to-day basis should have a major effect on the type of marketing content you produce.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

6 Must-Have SaaS Tools for Online Marketing of your Business

SendX

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. With the rise in competition, it becomes even more imperative to have a solid online presence. So, let’s begin with understanding this Marketing hero and how it can benefit your business.

Building Blocks of a Tailored B2B Online Marketing Program

KoMarketing Associates

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” Tailoring B2B online marketing programs to meet and exceed client expectations is at the core of what we do at KoMarketing, but accomplishing this requires internal legwork and alignment with our clients.

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario.

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The theatre can teach us a thing or two about delivering a great marketing performance online. Before the Performance: Preparing Your Marketing Strategy. It’s here!

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Content marketing (content types, social media tactics, etc). Marketing technology continues to evolve and improve.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. .

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? Online Publicity.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Content Marketing.

3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. B2B Online Marketing Blog

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario.

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle.

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4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked

Marketing Insider Group

The post 4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing Online marketingThanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection.

Text Analysis for Online Marketers

SEMrush

MarketingTextual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data?This This is a tutorial that uses data science techniques to solve these questions.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process.

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Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Baidu Keywords Tool: If you are unfamiliar with the search behavior of Chinese online consumers, the Baidu keywords tool is the best place to start exploration. This is one way for marketers to get a baseline for establishing deeper keyword research.

What is Digital Marketing: The Ultimate Online Marketing Guide

RockContent

But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events. This guide will go over: What is Digital Marketing. Email Marketing.

3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

Modern Marketing

by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively. While the ‘secret sauce’ for online marketing success may differ across industries and business models, some techniques prove effective regardless. However to our surprise although there was some fluctuation, overall our modern marketers have kept up the “stickiness” of their web sites.

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. Focus on Online Tools. High growth firms also use email marketing and web analytics more often in their marketing.

Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. For these reasons alone, you should make link acquisition a priority within your online marketing.

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How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

Users online are smart. Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. Below are some steps for creating experiences as part of your marketing campaigns, no matter your target industry. This cab is a rolling disco club and makes even the most serious business person have a little fun: It is possible to make business marketing fun.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing.

Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

The best online marketing strategies to try in 2020

RockContent

But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? Even with a lot of changes Google promoted in the last years, Search Engine Optimization still is one of the best strategies for Digital Marketing. Times like these mean more competition and less budget when advertising online. Social media marketing. Content Marketing.

B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves?

Sales Lead Insights

The post B2b Online Marketing Tip: Does Your Website Make it Immediately Clear What Your Company Does and Who it Serves? Online marketing b2b website designTake a fresh look at your company's website. Does your Web site make it immediately clear what your company does and who it serves? appeared first on Sales Lead Insights.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events.

Top 15 Online Marketing Tips and Tricks for Small Businesses

Biznology

Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. All successful businesses market to a certain demographic. Tip #2 Align your business and online marketing your goals. Once you do this, set your online marketing and digital ad budget based on the working metrics you have developed. Tip #3 Set your online marketing budget. Tip #12 Leverage email marketing.

3 Online Marketing Trends To Take Advantage Of

Modern Marketing

Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. While B2B marketing is often focused on creating a global presence there are several key areas of local SEO that all companies should be paying attention to, no matter their size. Ties To Traditional Marketing Tactics.

Report: On-Site Content Marketing Yields Highest ROI for Online Marketers

KoMarketing Associates

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value. Email marketing (6.60) and social media marketing (6.44) came in seventh and ninth place on the list, respectively.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

However, these services aren't often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services.

3 predictions for online marketing in 2016

Biznology

If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google Analytics + Google AdWords + MailChimp + Facebook set up that most SMBs are rocking for their web presence and online marketing. 3) Marketing Automation Software (MAS) for the Rest of Us.