Marketing Insider Group

JULY 24, 2024

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Regularly analyze these metrics to refine your strategy and improve results.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 296

Marketing Insider Group

APRIL 21, 2025

A simple landing page might work in the beginning, but later on, they may need e-commerce functionality, blog integration, or custom features. Instead of spending hours troubleshooting website issues or learning how to code, they can leave the technical work to professionals and concentrate on what they do best.

Small Business Marketing 261

Small Business Marketing Design Paid Search Agency Work Management 261

Webbiquity

NOVEMBER 25, 2024

The Deal: For Black Friday/Cyber Monday, Moosend is offering some incredible discounts for new customers: 20% off Monthly Plans – Code: BF20MOO 40% off Annual Plans – Code: BF40MOO Their Black Friday Deal Page has all the options. Welcome to the future of landing page personalization.

Marketing Automation Services 198

Marketing Automation Services Work Management Marketing Management Budget Programs 198

Webbiquity

DECEMBER 3, 2024

What kind of new product or service features and functionality will we be releasing? For example, your company might develop some of its features or offerings based on customer requests throughout the year or you may be a startup and where you think you will go by the end of the year might have no bearing on reality.

Top of Funnel 193

Top of Funnel Planning Content Marketing Paid Search Agency 193

Webbiquity

JULY 30, 2024

Instagram rewards you with more engagement with reels, because they are using this feature to convince people to use their platform instead of TikTok. You could publish content such as video tutorials of your products or services and ask people to click the link in your bio (where you send them to a landing page) to learn more.

Top of Funnel 198

Top of Funnel Effectiveness B2B Business 198

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. Agentforce now helps generate campaign content Marketers will be able to generate campaign content for emails and landing pages using Agentforce.

Marketing Automation Services 124

Marketing Automation Services API Landing Pages Deliverability 124

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Tomorrow People

JUNE 9, 2025

Yet many product and marketing leaders still rely too heavily on features, stats, and logic, missing the emotional depth that stories bring. Actions: Audit your current content across blogs, landing pages, and decks. Context matters: Features mean little without context. In B2C, storytelling is a well-worn path.

Storytelling 177

Storytelling Top of Funnel B2B Case Studies 177

WordAgents

MAY 6, 2025

Your content partner builds topic clusters around main product features, creates bottom-of-funnel content addressing specific customer objections, and implements quarterly content performance reviews. SaaS companies at this stage often need content that directly supports their sales team’s efforts.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Marketing Insider Group

MAY 30, 2025

Whether you are writing a landing page, an email, or a blog post, there are patterns behind the pieces that convert consistently. A common mistake is beginning with product features or personal expertise. Great content does not shout. It does not rely on tricks, hacks, or gimmicks. It simply works.

Content 144

Content Copywriting Sales Qualified Leads Landing Pages 144

WordAgents

JUNE 17, 2025

It builds campaigns that serve a purpose, to generate leads, drive direct sales, or push traffic to a landing page. That might mean a post that pushes users to a landing page where a video explains a product feature, or a remarketing ad to finish an abandoned signup. Growth starts with intent.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Tomorrow People

JUNE 12, 2025

In competitive markets where multiple products promise similar features, positioning becomes the make-or-break factor. Formerly distinctive features like advanced analytics, integration capabilities, or automated workflows have become expected. Frame Your Product Around Outcomes Feature-led messaging is easily copied.

Enterprise Management 156

Enterprise Management Positioning Work Management Marketing Management 156

Marketing Insider Group

JANUARY 29, 2025

In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships. The systems offer useful features for enhancing sales, managing customer information, facilitating customer retention, etc.

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Webbiquity

JANUARY 10, 2023

Here’s a deep dive into what these tools have to offer in terms of features and pricing, as well as some of the main pros and cons. Features: Behavior Analytics. Landing Pages/Web Forms (including subscription pop-ups and fly-ins). Pros: Strong marketing automation features. Features: Landing Pages/Web Forms.

Marketing Automation Services 315

Marketing Automation Services Budget Programs Enterprise Management Work Management 315

Martech

JANUARY 17, 2025

Key features: Direct Google Ads account connection. Advertisers will have full integration with existing Clarity features like heatmaps and session recordings. How this integration might evolve to include other advertising platforms and whether Google Analytics responds with similar features. New advertising-focused dashboard.

Ads 114

Ads Google Marketing Attribution Marketing Analytics Tools 114

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

protocol 80

DECEMBER 4, 2024

HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

Hubspot 84

Hubspot Features Cost Marketing Automation Services 84

Martech

DECEMBER 12, 2024

Revmatics addresses these challenges by using AI-driven personalization to create custom, high-converting landing pages rapidly and at scale. The platform uses real-time factors such as location, device type, referring platform, and user behavior to generate millions of dynamically personalized landing page variations in minutes.

Marketing Automation Services 114

Marketing Automation Services Optimization Work Management Marketing AI 114

Zoominfo

AUGUST 27, 2024

The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI. Platform features including email marketing, lead scoring , and campaign management.

Marketing Management 130

Marketing Management Marketing Automation Services Ideal Customer Profiles Marketing AI 130

Martech

NOVEMBER 1, 2024

In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. Pre-defined templates for the creation of outbound marketing messages and access full campaign views from a dedicated landing page. Why we care.

Enterprise Management 140

Enterprise Management Marketing Management Fulfillment Landing Pages 140

Marketing Insider Group

DECEMBER 11, 2024

Image Source You can test several elements in A/B testing: Headlines Images CTA buttons Audience targeting Landing page performance Each of these factors can significantly impact the effectiveness of your ad. Use these findings to guide future ad strategies, focusing on the features that drive engagement and conversions.

Advertisements 157

Advertisements Advertising Campaigns Allocation 157

Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. Voice & Search Marketing Over 500 million electronic devices worldwide feature Siri , and almost 98% of smartphone users have used Siri at least once.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Martech

NOVEMBER 6, 2024

How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars. These reminders can be scheduled for delivery before, on, or after the due date.

Hubspot 119

Hubspot Enterprise Management Terms and Conditions Paid Search Agency 119

SEMrush

JUNE 3, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Improving UX and SEO for Tag or Category Pages Redirecting default tag/category pages to curated landing pages can improve SEO and user experience (UX). Try 55+ products for free.

De-duplication 117

De-duplication Lead Ranking Lead Scoring SEO 117

SocialPilot

OCTOBER 15, 2024

So, if you don’t want to pay for features you don’t need and don’t want to be stuck without the necessary features vital for your business growth, we will help you identify the most suitable Buffer pricing plan scale and determine whether it’s worth the deal.

Price 111

Price Pricing Enterprise Management Paid Search Agency 111

Optinmonster

JULY 24, 2024

Our experts thoroughly evaluate plugins for features, usability, and performance. And those are just the features I use as a writer. It includes several several useful features but with fairly low daily limits Premium Pricing : Starts at $117.33/month It’s that easy to get started. Is Semrush Free?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Martech

SEPTEMBER 11, 2024

Because marketing directed audiences to specific landing pages, it is difficult to measure genuine interest. Take a section each quarter and turn it into an ebook featuring one topic. Using GA, Demandbase and 6Sense, we found that buyers hit the web at the beginning and end of the sales process.

Sales Qualified Leads 136

Sales Qualified Leads Case Studies Content Case Study 136

Marketing Insider Group

DECEMBER 5, 2024

Blogs, landing pages, or email campaigns address specific customer needs while boosting SEO performance. Tracking SEO and CRM Metrics You can successfully track your SEO efforts with metrics features provided by your CRM. Personalized keywords not only improve rankings but also connect brands with their audiences.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Marketing Insider Group

NOVEMBER 27, 2023

Landing Page Elements The landing page is where your prospects land, and it’s where you either win or lose them. Every element on the page plays a part in driving conversions, from the headline and images to the call-to-action (CTA) buttons and layout.

Planning 316

Planning Paid Search Agency Lead Scoring Lead Ranking 316

Trade Press Services

APRIL 28, 2025

Use it to fine-tune landing page copy, brainstorm webinar topics, or refine value propositions. This prompt helps B2B teams localize messaging for account-based marketing, vertical-specific campaigns, or segmented landing pages. Anticipate and Address Buying Objections Unaddressed objections can quietly kill deals.

Top of Funnel 96

Top of Funnel Marketing Management B2B Marketing Marketing AI 96

Webbiquity

SEPTEMBER 19, 2023

To start a campaign where you have a clear call to action with a landing page form paired to a post-submit thank you page (e.g., LinkedIn Lead Gen forms generally convert at a higher rate than website landing pages, for several reasons: The prospect never leaves LinkedIn. Here’s how.

Linkedin 302

Linkedin Advertisements Advertising Practices 302

FunnelEnvy

NOVEMBER 11, 2024

Below are the most effective methods for B2B websites to turn traffic into leads: Optimize Landing Pages for Lead Generation Your landing pages are often the first point of contact for potential leads. A well-designed landing page improves user experience and directly impacts lead conversion rates.

Conversion Rate 72

Conversion Rate Traffic Sales Qualified Leads Conversion 72

Lead Forensics

JULY 30, 2024

Landing and thank you page The landing page will be an individual page on your website that describes the particular offer and what it is. This page should also include the form that people have to fill in to be able to download it. It is simply a way to nurture your leads along.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Webbiquity

NOVEMBER 8, 2022

ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos. The results were an outstanding victory for the first landing page with an 84% increase in conversion rates.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Martech

JANUARY 17, 2025

Automating key SEO tasks like redirects, URL updates, sitemaps, breadcrumbs and page speed optimizations especially during site edits, migrations, or deletions. A CMS with built-in discovery features is even better. Prioritizing SERP saturation and discovery features is essential for any brand. A robust partner ecosystem.

CMS Development 119

CMS Development Digital Asset Management SEO Personalization 119

Martech

APRIL 11, 2025

AI-powered A/B testing for landing pages. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. You stay in control of the content while saving time and optimizing landing pages with more confidence. Track and report on campaign goals more effectively.

Hubspot 104

Hubspot Enterprise Management Best Practices Work Management 104

Webbiquity

MARCH 31, 2025

Articles featuring relevant imagery can draw 94% more traffic. DocuSign similarly personalized ads and landing pages for each buyer persona, exemplifying how ABM fosters stronger relationships and more precise targeting. Visual engagement amplifies distribution success. ABMs strength lies in customization.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180