NuSpark Consulting

OCTOBER 16, 2023

Introduction to Google’s New Demand Generation Campaigns Google is making waves in the advertising ecosystem with its newly launched Demand Generation campaigns. Cost-Effectiveness : According to Google, Demand Gen can achieve 3X higher click-through rates at a 61% lower cost per action (CPA) compared to paid social campaigns.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Campaigns Demand 130

Marketing Insider Group

DECEMBER 20, 2021

Defining the metrics that matter most is foundational to developing successful marketing campaigns. Let’s look at the basics of marketing metrics and KPIs and dive into some of the marketing metrics you should be using to measure your campaigns’ success. KPIs could be sales-generated for one campaign but incremental for another.

Planning 312

Planning Campaigns Paid Search Agency Marketing & Strategy 312

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Campaigns 120

Campaigns Advertising Agencies Examples Paid Search Agency 120

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Marketing Attribution 122

Marketing Attribution Multi-Touch Attribution Campaigns Cost per Acquisition 122

Sprout Social

NOVEMBER 20, 2023

Different software can help you find influencers, create successful campaigns and monitor their performance. They can be a big help in putting together the best influencer marketing campaign possible. And to help you get said campaign started, we’ve put together 16 influencer marketing platforms to choose from.

Work Management 97

Work Management Marketing Management Planning Paid Search Agency 97

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. In your inbox. Get MarTech!

Impressions 105

Impressions Campaigns Advertising Benchmark Cost Per Thousand 105

Martech

OCTOBER 30, 2023

What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? The key elements and enhancements to this prompt are as follows: (Task) A well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand.

Top of Funnel 93

Top of Funnel Campaigns B2B Marketing Marketing Funnels 93

Leadspace

NOVEMBER 16, 2022

In the times of direct marketing, we were told that the list is one of the most important ingredients of a successful campaign. The truth is that creating a segment or list for a campaign is pretty much driven almost entirely by a campaign manager’s gut instinct. Better activation. Better decisions.

Segmentation 126

Segmentation Campaigns Paid Search Agency Marketing Management 126

DivvyHQ

SEPTEMBER 13, 2023

Executing multi-channel marketing campaigns often requires planning and collaboration across multiple teams. So campaign planning meetings are inevitable. But are they productive? Or even necessary?

Campaigns 90

Campaigns Planning Multi-Channel Advertising Channels 90

Benchmark Email

NOVEMBER 21, 2023

With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Take a look at them and ask yourself, “Will… The post How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign appeared first on Benchmark Email. Maybe you’ve already got the emails written.

Email Campaigns 98

Email Campaigns Campaigns Advertising Benchmark Optimization 98

Martech

OCTOBER 25, 2023

A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. In your inbox. Get MarTech!

Impressions 93

Impressions Campaigns Advertising Benchmark Cost Per Thousand 93

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

Content Marketing 174

Content Marketing Planning Marketing Websites Campaigns 174

Martech

SEPTEMBER 19, 2023

For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. There’s a huge alienation problem.”

Work Management 113

Work Management Marketing Management Campaigns Marketing AI 113

Engagio

NOVEMBER 15, 2022

Demandbase CEO Gabe Rogol explains why it's time to stop doing marketing campaigns and start thinking of campaigns as joint sales and marketing plays. The post Stop Doing Marketing Campaigns appeared first on Demandbase.

Campaigns 116

Campaigns DemandBase Marketing 116

Martech

OCTOBER 20, 2023

Join search marketing experts and learn the process of creating a conversion-oriented strategy into an SEO and digital PR campaign that will lead to conversions and revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech. Click here to view more MarTech webinars.

SEO 116

SEO Tactics Campaigns Webinar Metrics 116

Benchmark Email

OCTOBER 3, 2023

But… The post Overcoming Common Re-Engagement Campaign Challenges appeared first on Benchmark Email. Instead, they’re mostly looking for information. And eventually, if they trust your brand enough, they may choose to make the ultimate purchase decision.

Campaigns 98

Campaigns Advertising Benchmark Purchase Marketing Websites 98

Bionic

SEPTEMBER 27, 2023

Bionic now totally automates campaign naming conventions. What are Campaign Naming Conventions? In digital advertising, campaign naming conventions are systematic ways of naming campaigns so they’re easily identifiable, organized, and trackable. What Goes into a Campaign Naming Convention?

Campaigns 87

Campaigns Automation Paid Search Agency Advertising Agencies 87

Triblio

OCTOBER 27, 2021

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Account Based Marketing 156

Account Based Marketing ABM Campaigns Course 156

Content Marketing Institute

NOVEMBER 9, 2023

The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list. To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy.

Paid Search Agency 95

Paid Search Agency Campaigns Advertising Agencies Marketing & Strategy 95

DivvyHQ

NOVEMBER 14, 2022

Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.

Enterprise Management 110

Enterprise Management Planning Campaigns Marketing 110

DivvyHQ

OCTOBER 5, 2023

If your marketing can best be described as one campaign after another, we need to have a little chat. At a minimun, you should dig into our latest article to learn why you need to shift your mindset, and how to start executing an audience-centered approach via content marketing.

Planning 85

Planning Campaigns Marketing & Strategy Marketing 85

Single Grain

AUGUST 14, 2023

Because if you do not choose the right bidding strategy based on your campaign goal or don’t work on improving your ad score, you will end up paying more for your ads, leading to a reduced ROAS (return on ad spend). They also enjoy Tweet-level control throughout the campaign, allowing for a more tailored and impactful advertising experience.

Paid Content 98

Paid Content Twitter Advertisements Advertising 98

Metadata

OCTOBER 10, 2023

We’ve decided to share our own usage and campaign setup process. Let’s start by examining this slide, which shows how our campaigns and budgets are set up. Let’s start by examining this slide, which shows how our campaigns and budgets are set up. As you can see, we like experiments!

Cost per Lead 52

Cost per Lead Campaigns CPL Trigger Marketing 52

Launch Marketing

SEPTEMBER 27, 2023

Drip campaigns ensure they receive the right information at the right time. Solidify Audience Segments Before diving into drip campaigns, it is important to segment your audience. After audience segmentation, you can start building your drip marketing campaigns. This should be top of mind, even in something like a drip campaign.

B2B Marketing 102

B2B Marketing Campaigns B2B Lead Scoring 102

Liveintent

DECEMBER 1, 2022

And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. So, our gift to you this holiday season is guidance on making the most of your campaigns so you can glide on into the new year with as little stress as possible. Let’s take a look.

Campaigns 116

Campaigns Landing Pages Curation Advertisements 116

DivvyHQ

AUGUST 4, 2023

Creating a content campaign plan doesn’t have to be complicated. Check out our latest guide to ensure you don't miss a step when planning your next content campaign. Let us show you how to set up an effective plan, from establishing measurable objectives to crafting killer content and beyond.

Top of Funnel 70

Top of Funnel Campaigns Content Planning 70

Binary Demand

JUNE 12, 2023

However, managing and enhancing email campaigns can be time-taking. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. Define Goals and Objectives Determine the ultimate aim of your email marketing campaigns.

Marketing Automation Services 92

Marketing Automation Services B2B Marketing Email Marketing Marketing Automation 92

Heinz Marketing

SEPTEMBER 8, 2022

One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist? Components of a campaign checklist.

Campaigns 105

Campaigns Planning Ideal Customer Profiles Paid Search Agency 105

Benchmark Email

JULY 13, 2023

Drip campaigns are one of the types of emails you should be sending and are crucial in educating, nurturing, and converting your prospects. You also need a firm grasp on… The post How to Build an Effective Email Drip Campaign appeared first on Benchmark Email.

Campaigns 98

Campaigns Effectiveness Ad Building Email Marketing 98

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Paid Search Agency 107

Paid Search Agency Campaigns B2B Ads 107