The Point

JANUARY 27, 2022

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign. On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale.

Account Based Marketing 204

Account Based Marketing ABM Campaigns Outreach 204

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

Content Marketing 161

Content Marketing Marketing Websites Campaigns Content 161

Engagio

NOVEMBER 15, 2022

Demandbase CEO Gabe Rogol explains why it's time to stop doing marketing campaigns and start thinking of campaigns as joint sales and marketing plays. The post Stop Doing Marketing Campaigns appeared first on Demandbase.

Campaigns 116

Campaigns DemandBase Marketing 116

DivvyHQ

NOVEMBER 14, 2022

Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified campaign structure to using automation to save time and effort.

Campaigns 111

Campaigns Marketing Automation Efficiency 111

Choozle

APRIL 18, 2023

The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. Here’s a look at what makes a successful digital advertising campaign, and the key elements needed to ensure your business objectives are met. In fact, the global digital advertising market is valued at $701.20

Advertisements 82

Advertisements Advertising Campaigns Best Practices 82

Triblio

OCTOBER 27, 2021

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Account Based Marketing 156

Account Based Marketing ABM Campaigns Course 156

Heinz Marketing

SEPTEMBER 8, 2022

One thing that really sticks out is the importance of preparing and planning to launch a campaign. Often times, if not documented, small but important details can slip through the cracks which can have a negative impact on the launch of your campaign. Why a campaign launch checklist? Components of a campaign checklist.

Campaigns 119

Campaigns Contact Marketing Email Marketing Template 119

Square 2 Marketing

DECEMBER 5, 2022

It ’ s not uncommon for people to want to jump right into the tactical execution of campaigns. But if you haven’t taken a strategy before tactics approach to your campaigns , it’s very likely that you’ll be pouring all that effort, energy and money into a campaign that underperforms or doesn’t perform at all.

Campaigns 105

Campaigns Marketing Strategy Landing Pages Tactics 105

Liveintent

DECEMBER 1, 2022

And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. So, our gift to you this holiday season is guidance on making the most of your campaigns so you can glide on into the new year with as little stress as possible. Let’s take a look.

Campaigns 116

Campaigns Landing Pages Curation Advertisements 116

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Campaigns 111

Campaigns B2B Ads Account Based Marketing 111

SmartBug Media

APRIL 18, 2023

But how do you know if your email drip campaigns are performing as well as they could be? In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts. Let's dive in!

Campaigns 79

Campaigns Email Marketing Click Rate Advertising Benchmark 79

Litmus

AUGUST 16, 2022

It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. Read on for B2B email campaign ideas that will improve your email engagement and performance, and boost your brand presence. What is a B2B email campaign?

Email Campaigns 115

Email Campaigns B2B Campaigns B2B Marketing 115

Liveintent

JANUARY 10, 2023

In this blog post, we’ll explore and share best practices for running email acquisition campaigns to grow your email list. Using data to uncover what is valuable to your audiences is an essential part of any email acquisition campaigns — and it’s also crucial for retention and engagement. Provide value. Keep it simple.

Acquisitions 117

Acquisitions Campaigns Practices Best Practices 117

Square 2 Marketing

MAY 25, 2023

Do we do an inbound marketing campaign? What about a demand generation campaign? Then, unfortunately, we still meet people who are asking about their old-school outbound calling campaign. Isn’t that more proactive? How about account-based marketing (ABM)? My buddy runs that for his company. People are confused.

Account Based Marketing 52

Account Based Marketing Campaigns Inbound Marketing ABM 52

Martech

SEPTEMBER 28, 2022

To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. A campaign can have a positive or negative outcome and have intended and unintended consequences.

Campaigns 124

Campaigns Marketing Social Marketing Trigger Marketing 124

Search Engine Journal

FEBRUARY 23, 2023

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

Campaigns 116

Campaigns Google Features Ads 116

JangoMail

JANUARY 24, 2023

In JangoMail’s latest updates on February 1st, Campaigns will be updated to enhance the look of JangoMail’s user interface and help make it easier to use. Types include: Campaign, Previews, Saved and Other Have questions or want to learn more? The post Campaign Enhancements appeared first on JangoMail | Your Email Your Way.

Campaigns 52

Campaigns Search Marketing Email Marketing Contact Marketing 52

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. Imagine the impact it can have if you combine SMS marketing with social media campaigns. This article will discuss different types of SMS marketing, why you should integrate SMS and social media campaigns, and how to best implement these strategies.

SMS 114

SMS Social Media Social Marketing Marketing Strategy 114

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Steps to build a disruptive marketing campaign. If you want to build a disruptive marketing campaign, there are a few things you need to keep in mind: 1. Know your industry.

Campaigns 130

Campaigns Ad Building Marketing Social Marketing 130

JangoMail

OCTOBER 7, 2021

What is a drip campaign? Drip campaigns, also known as Autoresponders, are a series of automatic emails sent at predetermined intervals. When we talk about drip campaigns here at JangoMail, we call them Autoresponders. When we talk about drip campaigns here at JangoMail, we call them Autoresponders. It’s that easy!

Campaigns 97

Campaigns Autoresponders Email Marketing Advertising Funnels 97

Heinz Marketing

JULY 22, 2021

As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Or maybe you haven’t seen the results you hoped for from your campaign efforts? When you think about creating a whole new campaign from scratch, you might feel a little overwhelmed. Step 3: Create a Campaign Theme.

Campaigns 137

Campaigns Digital Marketing Funnels Email Marketing Marketing Strategy 137

Search Engine Journal

DECEMBER 5, 2022

Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they're never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.

PPC 119

PPC Campaigns Optimization Google 119

DivvyHQ

AUGUST 19, 2022

Immersing them in campaigns with consistent and relevant messaging will create a bevy of loyal customers for your company. Learn more about running integrated marketing campaigns in today's post. How do you create an unbreakable connection with your prospects and customers?

Campaigns 104

Campaigns Examples Marketing Marketing Prospects 104

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaigns 145

Campaigns User-Generated Content Cost Per Thousand Social Marketing 145

Benchmark Email

MAY 11, 2022

Need details on how to send a successful email marketing campaign? The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success. Here’s everything you need to know.

Email Marketing 118

Email Marketing Campaigns Tips Marketing 118

Search Engine Journal

MARCH 28, 2023

This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign. The post How To Use Performance Max For Travel Campaigns appeared first on Search Engine Journal.

Campaigns 93

Campaigns Optimization PPC 93

Martech

DECEMBER 21, 2021

When cloud-based visual merchandise software company One Door teamed up with marketing platform Influ2 to reach B2B customers, they used performance data to improve their current and future campaigns. According to Kuperstein, it’s best not to overthink the concept behind the content in your campaigns. Let data lead the way. “As

Campaigns 117

Campaigns Creativity Optimization B2B Marketing 117

Albert

MAY 29, 2023

Instead, it’s about empowering marketers with tools that help with some of our tasks, and free us to […] The post How AI-Human Collaboration Skyrocketed 4 Real Campaigns appeared first on Albert. At Albert, we believe that AI isn’t about fully replacing us humans.

Campaigns 52

Campaigns Advertisements Advertising Tools 52

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

Campaigns 100

Campaigns PPC Keywords ROAS 100

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance. Finding the best display advertising campaign of 2021. Telenor’s summer campaign was for the Swedish market.

Display 98

Display Advertisements Advertising Campaigns 98