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10 A/B Testing Ideas For Your Email Campaigns to Optimize Them For Best Conversions

SendX

These suggestions will give your email campaigns the clarity and direction they deserve. Are you looking to refine your current marketing strategy?

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What Email Marketers Can Learn from Failed Campaigns

SendX

In this article, we discuss the main reasons why email marketing campaigns may fail and what to learn from such failures. Includes real examples.

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5 Best Practices for Setting Up Email Nurturing Campaigns

Act-On

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. For example, Georgia Credit Union struggled with sending email nurturing campaigns.

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Best Email Marketing Campaigns

SendX

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Get inspired with these five successful B2B marketing campaigns. Your next big B2B marketing idea starts here. Ready to generate more leads, interest, and revenue with your B2B marketing?

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Effective PPC Strategies for Ecommerce Campaigns Use these five PPC strategies to improve your ecommerce assets’ visibility, drive prospects to those assets, and boost conversions over time. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year.

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What is a Custom Unsubscription Page for an Email Campaign?

SendX

Are you tired of receiving unwanted emails? You're not alone. According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. And when it comes to unsubscribing, it's not always a smooth process.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.

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How to Improve Email Deliverability and Optimize Each Send

Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.

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How to Successfully Modernize Your B2B Industry

The industries must update their strategies to smoothly run the campaigns without hassle. To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The actionable tips mentioned here will help you in this area.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

A strategic ABM gifting campaign can help. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level?

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11 Email Deliverability Strategies to Reach the Inbox

Yet, to reap the benefits, you must ensure your campaigns reach their intended recipients. Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. You’ll learn: The most common deliverability issues and why they happen.

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The Rise of the Customer Marketer

As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever. Fully engaged customers spend more and stay around longer.

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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?