Campaigns Related Topics 
Marketing Insider Group
OCTOBER 28, 2024
Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Understanding how to optimize paid media campaigns can make a significant difference in both short-term results and long-term business growth. Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI.
Marketing Insider Group
AUGUST 5, 2024
You’ve launched your paid media campaign. Trust us, once you understand these metrics, optimizing your campaigns will feel like a walk in the park. Using analytics platforms like Google Analytics and automated tools like Zemanta enhances data tracking and campaign optimization. A high ROAS means your campaign is paying off.
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Marketing Insider Group
DECEMBER 11, 2024
A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In this article, we’ll explore the importance of A/B testing in optimizing ad performance and share best practices for making the most of your campaigns. Each approach has its advantages depending on your campaign goals and resources.
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. Happy campaigning! People like you.
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What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. Harness automation to streamline partner marketing efforts.
SendX
NOVEMBER 14, 2024
As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Here are the top 30 things to keep in mind to ensure that your email marketing campaigns fetch you results.
Scoop.it
JULY 18, 2024
How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. Key takeaways With the ability to boost engagement, conversions, loyalty, and ROI, content segmentation is a powerful technique to execute in your marketing campaigns.
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We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
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The secret to co-developing campaigns that build trust and generate a pipeline. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Speaker: Paul Slack, Vende Digital CEO
Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!
Speaker: Paul Slack - Vende Digital CEO
Keys to executing campaigns that will put wins on the board. If you want to generate revenue as a marketer and not just leads. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Producing leads your sales team will love to work with.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.
The industries must update their strategies to smoothly run the campaigns without hassle. To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The actionable tips mentioned here will help you in this area.
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Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with. We’re here to help.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Key takeaways include: How to create compelling QR code campaigns that captivate ✨ How to integrate QR campaigns with digital marketing analytics to track effectiveness 📈 How to leverage insights to refine marketing strategies 🎯 and more! Save your seat today!
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