Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. Image Source: Giphy Our secret weapon for success is to include zero-party data. What Is First-Party Data?

ROI 299

ROI Webinar Metrics Privacy Content 299

Webbiquity

JULY 19, 2022

Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. By tracking this metric, you’ll know when it’s time to evaluate your customer retention strategies so you can find ways to reduce your churn rate and improve your ROI. How to Use Leading Indicators to Increase ROI.

Lead Scoring 303

Lead Scoring Lead Ranking ROI Enterprise Management 303

Act-On

NOVEMBER 15, 2023

Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. And that’s likely why marketers want to know more about marketing automation ROI.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation ROI Automation 246

Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. And many say that while expectations for ROI are increasing, their budgets are not. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. Hardly seems fair, right? 27% say it’s getting overwhelming.

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 186

ROI Email Marketing B2B Marketing Marketing Automation Services 186

Tomorrow People

NOVEMBER 11, 2024

This is one reason some marketers struggle to achieve the ROI they expect, despite the fact that 76% of marketers report higher returns with ABM compared to other forms of marketing. In this article, we’ll break down actionable strategies for crafting personalized ABM content that resonates with stakeholders while maximizing your ROI.

Account Based Marketing 156

Account Based Marketing ABM ROI Personalization 156

Martech

JANUARY 6, 2025

Balancing upfront investment with long-term ROI can be daunting. The post How to overcome AI challenges in martech to maximize ROI appeared first on MarTech. Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Processing.

Marketing AI 102

Marketing AI ROI Advertising Agencies Allocation 102

Martech

NOVEMBER 8, 2024

Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. The post Maximizing your B2B paid media ROI with alternative platforms appeared first on MarTech. Email: Business email address Sign me up! Processing.

Paid Content 118

Paid Content ROI Allocation Media 118

Marketing Insider Group

SEPTEMBER 9, 2024

High conversion rates, positive ROI, and increasing CLV and AOV are signs of a profitable sales funnel. Here are the key indicators to look for: Positive ROI Return on Investment (ROI) measures the profitability of your sales funnel by comparing the revenue you generate to the costs you incur. What is a Sales Funnel?

Top of Funnel 312

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 312

Martech

JANUARY 3, 2025

The post How to maximize event ROI using smart budgeting appeared first on MarTech. Your event budget isn’t just a spreadsheet it’s the foundation of your content strategy’s success. Email: Business email address Sign me up! Processing.

Budget Programs 106

Budget Programs ROI Bandwidth Conference 106

Marketing Insider Group

MARCH 16, 2021

In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising. Quick Takeaways.

Advertising Agencies 363

Advertising Agencies Advertising Advertisements Paid Search Agency 363

Marketing Insider Group

MAY 12, 2021

Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. How to Track and Measure Content Marketing ROI. Monitoring website traffic is another great way to track the ROI of your content marketing.

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

SendX

DECEMBER 11, 2023

In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent. Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date.

Email Campaigns 396

Email Campaigns Campaigns Practices Best Practices 396

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Cost and ROI Implementing AI marketing automation can be costly, and businesses must evaluate whether the investment will yield a sufficient return.

Marketing AI 304

Marketing AI Marketing Automation Services Marketing Automation Work Management 304

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Before you quantify, you should understand more about content marketing ROI. This average could be a baseline or your goal, but it gives you some context around ROI.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

JANUARY 13, 2025

This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI. They bring strategic insights to design integration solutions tailored to a businesss specific goals, such as enhancing customer engagement or improving ROI.

Paid Search Agency 300

Paid Search Agency Advertising Agencies Ad Agencies CRM 300

Marketing Insider Group

MAY 17, 2021

If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. Not having a plan could derail your efforts and make ROI elusive. Productivity and throughput will be an issue, and you won’t have a set of KPIs (key performance indicators) to measure content marketing ROI.

Planning 362

Planning Marketing Plans Content Marketing Buyer Personas 362

Marketing Insider Group

FEBRUARY 17, 2021

Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. Get over the FOMO because the ROI never existed and it won’t magically appear no matter how you tweak. Content marketing is genuinely targeted because it uses empathy and brand storytelling — but also delivers traceable ROI. A swindle.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

SendX

DECEMBER 10, 2021

Even with the rise of other channels, email marketing still delivers an incredible 4,200% ROI. Email is a huge part of any marketing strategy.

Email Marketing 365

Email Marketing Practices Best Practices Marketing & Strategy 365

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. For example, we show how our average client sees a 7x ROI and 138% increase in measurable website visits. By putting prospects at the center of your strategy, you can increase your marketing ROI and generate more quality leads with minimal effort.

Lead Ranking 320

Lead Ranking Planning B2B Thought Leadership Lead Scoring 320

Marketing Insider Group

APRIL 17, 2023

Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI.

Paid Search Agency 362

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 362

Marketing Insider Group

SEPTEMBER 18, 2023

ROI is Hard to Measure The Myth: Another argument against content marketing is that its ROI is difficult to measure. The Reality: While it’s true that content marketing often involves long-term strategies that focus on adding customer value, that doesn’t mean ROI is harder to measure. Source: Backlinko 3.

Paid Content 339

Paid Content Content Marketing Planning Work Management 339

Marketing Insider Group

FEBRUARY 14, 2023

Content marketing delivers ROI. The ROI of traditional advertising is limited – billboards and TV commercials don’t last forever. With content marketing, your content library lives forever (with a few updates) and continues to deliver ROI over time. It supports all types of digital media.

Content Marketing 361

Content Marketing Lead Scoring Lead Ranking SERP 361

Marketing Insider Group

MARCH 6, 2023

Videos Have Great ROI In 2023, industry professionals have reported that creating video content has significantly increased: Brand awareness Traffic Leads Sales Dwell time And the real beauty of creating video content: it doesn’t have to be expensive or time-consuming. Spending less on production means maximizing your ROI.

Video Marketing 335

Video Marketing Content Marketing Content Paid Search Agency 335

SendX

NOVEMBER 9, 2021

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business.

Email Marketing 349

Email Marketing Campaigns Best Practices ROI 349

Marketing Insider Group

JANUARY 8, 2025

Data-driven targeting ensures native ads reach the right audience, leading to better ROI through higher engagement and conversions. This precision targeting increases the likelihood of engagement and improves return on investment (ROI). What is Native Advertising?

Paid Content 277

Paid Content Advertising Advertisements Ethics 277

Marketing Insider Group

MAY 11, 2021

More accurate predictions can lead to fewer mistakes, faster growth, and higher ROI in your business. Using historical data, you can identify which customers are the most profitable, which marketing activities generate the highest ROI, and which segments of your audience are the most loyal. What is Predictive Marketing Analytics?

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Marketing Insider Group

AUGUST 14, 2024

These tools can lead to higher click-through rates, better ROI on advertising spend, and more efficient marketing campaigns. For smaller businesses or startups with limited budgets, the expense might outweigh the perceived advantages, making it crucial to carefully evaluate the return on investment (ROI).

Paid Content 319

Paid Content Social Media Media Lead Ranking 319

Marketing Insider Group

SEPTEMBER 3, 2024

Track metrics and adjust strategies based on performance data to continually improve your results and maximize your marketing ROI. Performance Measurement Tracking ROI and Conversion Rates: Regularly track your return on investment (ROI) and conversion rates to gauge the success of your PPC campaigns.

Paid Content 298

Paid Content Planning Work Management PPC 298