How Employee Engagement Drives Marketing ROI

Marketing Insider Group

The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group. “Wait a minute,” you say, “Did I read that right?

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7 Content Marketing ROI Templates and Tools

Marketing Insider Group

You know measuring the ROI of your content marketing is important. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. It’s the only way to quantitatively gauge the success and worth of your content.

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ROI

MarketJoy

The post ROI appeared first on MarketJoy

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The Art and Science of Content Marketing ROI

Contently

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This is far from an exhaustive list—I’m working on a content marketing ROI mega-post that goes into much greater detail.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […].

Getting B2B Content ROI Right

Avitage

Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. The post Getting B2B Content ROI Right appeared first on Avitage. Content Marketing Featured Marketing and Sales Strategy Strategy Content marketing content roi content strategy roci

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When Does Outsourcing Social Media ROI Make Sense?

Marketing Insider Group

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” The post When Does Outsourcing Social Media ROI Make Sense?

How to Clean Dirty Data and Increase Your Marketing ROI

Marketing Insider Group

The post How to Clean Dirty Data and Increase Your Marketing ROI appeared first on Marketing Insider Group. Everyone knows that data is an integral part of a company.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Keep Existing Customers to Maximize ROI

Act-On

These customer retention tips will help you maximize your marketing ROI. Nurturing current customers is just as important as acquiring new leads. Email

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The ROI of Agile Marketing Training

Marketing Insider Group

The post The ROI of Agile Marketing Training appeared first on Marketing Insider Group. Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better.

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

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This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing?

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?

ViewPoint

Of course, proving ROI was for many years difficult in spite of Claude C. The tools are available to prove marketing’s return on investment, but the flesh is weak, except perhaps for those who believe measuring marketing’s ROI is worth the effort. Lead Generation Marketing ROI

4 great solutions for a marketing ROI challenge

Sales Lead Insights

A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution. The post 4 great solutions for a marketing ROI challenge appeared first on Sales Lead Insights. B2B marketing marketing ROI

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4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

What Is an ROI Calculator?

Marketing Insider Group

ROI (return on investment) calculators are becoming especially powerful tools for marketers today. The post What Is an ROI Calculator? Online calculators have grown up.

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Solving The Challenge of Marketing ROI

Marketing Insider Group

The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.”

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How to Maximize Your Thought Leadership ROI

Marketing Insider Group

Exploiting its full potential demands a strategic and integrated campaign, designed to maximise its impact and longevity – and ultimately your ROI. The post How to Maximize Your Thought Leadership ROI appeared first on Marketing Insider Group.

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Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

Contently

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. How external deadlines affect content marketing ROI. In other words, simply setting deadlines improves your content marketing ROI by 2.5x

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

In terms of measuring the ROI of social media advertising, 60.3 New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness.

How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROI

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How to Talk to Freelancers About Marketing ROI

Contently

Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. All digital content, whether it’s journalism or marketing, has an intended ROI. ROI Audience Engagement Freelancers marketing goals metrics the marketing funnel

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Need to Explode Your Marketing ROI? This Is How You Do It

Marketing Insider Group

The post Need to Explode Your Marketing ROI? Marketing Strategy explainer video animation marketing ROI marketing strategy video animation video marketingAccording to marketing specialists, video content is the most popular type of content marketing to date.

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Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

Influitive

So when it comes to advocate marketing, how do you show ROI? The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive. Like it or not, you’re in a constant competition with your colleagues—for budget.

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How to Measure Event ROI

Jifflenow

Events and trade shows are an important spend in any marketer’s budget and attracting Event ROI is important. They give a more structured approach toward creating actionable insights that can be used to align strategy with sales objectives and maximize event ROI.

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6 Tips to Track ROI of MQL in Marketing

Only B2B

Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. The post 6 Tips to Track ROI of MQL in Marketing appeared first on ONLY B2B. blogs Marketing ROI of MQLThese leads often have.

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3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. OK, but here’s a question: What is the ROI of nothing? There are certainly ways we can prove ROI and, even better, there are ways we can improve ROI.

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3 Ways to Measure the ROI of Your Podcast

Contently

So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. The point is there are many ways to cobble together a path to ROI. They were candid about their methods, but most importantly, they all shared their insights on how to measure podcasting ROI.