Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

To assign a specific dollar value and calculate ROI, look at which keywords are driving traffic using the Google Search Console, formerly known as Webmaster Tools, and drilling down to Search Traffic and down to Search Analytics. so your ROI is 6.5

ROI 136

Blog ROI: 4 Tactics to Capture Greater Results

Act-On

We need strategies that deliver engagement and ROI. Achieving maximum blog ROI starts with engaging content. Use the Power of Images to Drive ROI. So what does this mean for B2B marketers trying to maximize their blogging ROI? Boosting Blog ROI: 4 Tips for Success.

Trending Sources

Evolving Beyond Rudimentary ROI

Salesfusion

The post Evolving Beyond Rudimentary ROI appeared first on Salesfusion. Blog Series

ROI 87

How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

ROI 51

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales.

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

Act-On

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? At the end of the day, ROI is one of the best ways to measure the impact of your lead generation campaigns. It’s simple: if your campaign generates a positive ROI (e.g.,

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

The ROI of Influencer Marketing

Marketing Action

Here’s another example demonstrating how two separate influencers (A and B) impact ROI. In this example, the ROI from Influencer A is much higher than from Influencer B. The post The ROI of Influencer Marketing appeared first on Marketing Action Blog - Act-On.

ROI 60

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. Social + Marketing Automation = ROI! Want to learn more about social ROI?

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

What is a good ROI on marketing? Marketing ROI, whether it is labeled good or bad, is judged relative to your expectations. No business would accept a 50% ROI if there is a 150% ROI available with no additional risk, but that same 50% would look great when you were only expecting 20%.

ROI 84

Can Social Media ROI Be Measured?

Salesfusion

The post Can Social Media ROI Be Measured? appeared first on Salesfusion. Social Media

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

Brand Storytelling Metrics ROI Branding Carla Johnson content marketing Content Marketing Institute KPI martech storytelling Technology Type A CommunicationsOctober 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work?

Strategic Ideation Turns Brainstorming Into ROI

Content Standard

There’s no room in this perspective for corporate-feeling terms like “strategic ideation” or “ROI-driven content.” It’s no wonder then that adding the additional layer of ROI focus makes this already stressful practice all the more stressful.

ROI 41

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Step-By-Step Guide To Measuring Marketing ROI

bizible

In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. You optimize for what you measure, so choosing the correct metrics is vital to accurately understanding marketing ROI. Your monthly ROI is new MRR minus expenses.

ROI 75

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

How To Measure Paid Media ROI (ROAS)

bizible

Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. We will discuss how to do that in the next section when we cover how to measure ROI. ROI / ROAS.

ROAS 59

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. ” Marketing Executives, Start with Strategic ROI.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 58

Marketing ROI Is a Broken Metric

Digital B2B Marketing

Marketing ROI measurements are woefully incomplete. The Solution Measured ROI is just one indicator. Understanding what your ROI measurement is missing is an art, not a science with a formula you can simply repeat over and over again. Measurement Rants ROI

ROI 89

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.

The ROI of a Customer

Salesfusion

The post The ROI of a Customer appeared first on Salesfusion. Customer Interaction

ROI 55

10 Examples To Prove Content Marketing ROI To Your CEO

Marketing Insider Group

To get their buy-in, you need to show them the ROI of content marketing. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group.

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Industrial Marketing Manufacturing content marketing Measuring ROICongratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company.

How to Build an ROI-Driven Content Marketing Strategy

Marketing Insider Group

The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris. The post How to Build an ROI-Driven Content Marketing Strategy appeared first on Marketing Insider Group.

ROI 98

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. In fact, email is the fastest-growing channel for marketing ROI, according to a report from Econsultancy and Adestra.

ROI 58

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive b2b

What exactly is the ROI of engaging customer advocates?” “Why Advocacy ROI advocacy advocacy marketing advocate community advocate marketing advocates B2B advocates b2b customer referral program B2B marketing b2bmarketingzone customer advocacy customer marketingAs an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” Why should we devote our budget to this over other marketing programs?”

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?”

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started?

Case 142

Calculating the ROI of B2B Marketing Attribution

bizible

Have you ever gotten so excited by a pitch for martech software that you immediately circulated it around the marketing team, and then brought it to the CMO.only to have them ask you to prove the ROI of the new tech?

ROI 62

5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROI

How to Improve ROI With Marketing Automation

Modern Marketing

8 Ways Marketing Automation Can Improve Your ROI. Because a marketing automation system can massively improve your ROI if you implement it correctly. 6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI.

Solving The Challenge of Marketing ROI

Marketing Insider Group

The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.”

ROI 74

What Is an ROI Calculator?

Marketing Insider Group

ROI (return on investment) calculators are becoming especially powerful tools for marketers today. The post What Is an ROI Calculator? Online calculators have grown up.

ROI 51

Using Your Website to Upsell Your Way to ROI Success

Tomorrow People

Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more. Lead Generation