How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Evolving Beyond Rudimentary ROI

Salesfusion

The post Evolving Beyond Rudimentary ROI appeared first on Salesfusion. Blog Series

ROI 87

Trending Sources

Maybe ROI Isn’t Our Biggest Problem?

ANNUITAS

According to AdAge , a whopping 93% of CMOs are under pressure to deliver measurable ROI (Return On Investment). Not really, but what is shocking is that most marketers can’t or don’t measure ROI so what’s a CMO to do? Maybe that is one of the reasons why ROI is so tough to measure?

ROI 95

Lead Source Reporting and True ROI

Salesfusion

The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing

Report 120

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. Social + Marketing Automation = ROI! Want to learn more about social ROI?

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

Strategic Ideation Turns Brainstorming Into ROI

Content Standard

There’s no room in this perspective for corporate-feeling terms like “strategic ideation” or “ROI-driven content.” It’s no wonder then that adding the additional layer of ROI focus makes this already stressful practice all the more stressful.

ROI 41

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

Brand Storytelling Metrics ROI Branding Carla Johnson content marketing Content Marketing Institute KPI martech storytelling Technology Type A CommunicationsOctober 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work?

Can Social Media ROI Be Measured?

Salesfusion

The post Can Social Media ROI Be Measured? appeared first on Salesfusion. Social Media

Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

What is a good ROI on marketing? Marketing ROI, whether it is labeled good or bad, is judged relative to your expectations. No business would accept a 50% ROI if there is a 150% ROI available with no additional risk, but that same 50% would look great when you were only expecting 20%.

ROI 84

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. ” Marketing Executives, Start with Strategic ROI.

Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales.

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 58

How to Build an ROI-Driven Content Marketing Strategy

Marketing Insider Group

The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris. The post How to Build an ROI-Driven Content Marketing Strategy appeared first on Marketing Insider Group.

Marketing ROI Is a Broken Metric

Digital B2B Marketing

Marketing ROI measurements are woefully incomplete. The Solution Measured ROI is just one indicator. Understanding what your ROI measurement is missing is an art, not a science with a formula you can simply repeat over and over again. Measurement Rants ROI

ROI 89

10 Examples To Prove Content Marketing ROI To Your CEO

Marketing Insider Group

To get their buy-in, you need to show them the ROI of content marketing. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group.

The ROI of a Customer

Salesfusion

The post The ROI of a Customer appeared first on Salesfusion. Customer Interaction

ROI 55

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

Act-On

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? At the end of the day, ROI is one of the best ways to measure the impact of your lead generation campaigns. It’s simple: if your campaign generates a positive ROI (e.g.,

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. In fact, email is the fastest-growing channel for marketing ROI, according to a report from Econsultancy and Adestra.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

5 ways to refine your mobile marketing campaign and increase ROI

Marketing Insider Group

The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROI

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started?

Case 141

Using Your Website to Upsell Your Way to ROI Success

Tomorrow People

Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more. Lead Generation

The ROI of Influencer Marketing

Marketing Action

Here’s another example demonstrating how two separate influencers (A and B) impact ROI. In this example, the ROI from Influencer A is much higher than from Influencer B. The post The ROI of Influencer Marketing appeared first on Marketing Action Blog - Act-On.

ROI 60

How to Improve ROI With Marketing Automation

Modern Marketing

8 Ways Marketing Automation Can Improve Your ROI. Because a marketing automation system can massively improve your ROI if you implement it correctly. 6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI.

Solving The Challenge of Marketing ROI

Marketing Insider Group

The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.”

Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI

Marketing Insider Group

The post Lessons We Can All Learn from Small Businesses Struggling With Marketing ROI appeared first on Marketing Insider Group. Technology has leveled the playing field for startups and small businesses. Competing with big business marketing budgets has traditionally relegated fledgling and local businesses to eternally small market shares.

What Is an ROI Calculator?

Marketing Insider Group

ROI (return on investment) calculators are becoming especially powerful tools for marketers today. The post What Is an ROI Calculator? Online calculators have grown up.

ROI 51

Top Tips for Increasing Marketing Automation ROI

Reachforce

Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

Influencer Marketing: How to Measure Your Success and ROI

Onalytica B2B

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?”

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

As I explained to this prospect, this leads to the one critical component required in demonstrating the true sales ROI of our online marketing programs. Can Your Organization Truly Define Marketing ROI?

ROI 114

Why Marketers Need to Prove ROI More Than Ever

Crimson Marketing

74% of CEOs want their marketers to become completely focused on true ROI Click To Tweet. Integrated B2B marketing technology is the missing link between marketing and ROI that will help regain trust. The post Why Marketers Need to Prove ROI More Than Ever appeared first on.

ROI 84

The Importance of Getting ROI Selling Right

The ROI Guy

If you think your clients are more ROI focused, and that your ability to deliver financial justification can assure greater success, new research proves you right. In fact, the demand for ROI calculations has increased more than 50% over the past five years.

ROI 35

Reframing Content ROI and the Case for B2B Content

Marketing Insider Group

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. There are different purposes and uses for ROI.

Case 82