3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

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Measure the ROI of Account-Based Marketing

Marketing Insider Group

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. You need to be clear about the exact cost of each piece of content or marketing campaign so that you are able to determine accurate ROI. As you set these objectives, consider how they play into your ROI.

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MarketJoy

The post ROI appeared first on MarketJoy

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How Employee Engagement Drives Marketing ROI

Marketing Insider Group

The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group. “Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […].

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Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy. About 16% stated that they have not yet begun to measure their ROI.

The ROI of Data Management

InsideView

Covid-19 CRM Data Data Management clean and enrich data clean CRM data clean data CRM data management data cleansing data in a COVID world data integrity data management InsideView Data Integrity Microsoft Dynamics 365 microsoft dynamics crm microsoft partners MSDynamicsWorld Nancy Nardin Return On Investment ROI ROI calculator smart selling toolsYou know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data.

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Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

The post Proof of The ROI of Storytelling in Marketing? Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success. But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling.

Getting B2B Content ROI Right

Avitage

Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. The post Getting B2B Content ROI Right appeared first on Avitage. Content Marketing Featured Marketing and Sales Strategy Strategy Content marketing content roi content strategy rociIn this digital era, the nature and role of customer content has new meaning and significance.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

7 Content Marketing ROI Templates and Tools

Marketing Insider Group

You know measuring the ROI of your content marketing is important. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. The post 7 Content Marketing ROI Templates and Tools appeared first on Marketing Insider Group. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it.

How to Prove and Improve Social Media ROI (+ Free Tools)

Hootsuite

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Social media ROI definition.

The Art and Science of Content Marketing ROI

Contently

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. To prove ROI, your content goals should ladder up to the things your CEO cares about: new business (revenue generated by new clients), customer retention, and loyalty (getting your existing clients to keep spending more money with you). The post The Art and Science of Content Marketing ROI appeared first on Contently.

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5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group. Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

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How to Identify and Maximize Sales Enablement ROI

More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return. The time to optimize is now — this eBook will show you the quantifiable and unquantifiable ROI of sales enablement across business functions.

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […]. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. When it comes to the employment side of a business, ROI depends on two key factors: Recruiting, onboarding, and training costs for new employees. Losing an Employee Drives Costs Up, ROI Down.

What is the ROI on Delight?

Modern Marketing

Delight does not always reflect in short term ROI. The ROI on this example is fairly clear, but it was not the motivation for the effort. Topliners definitely influences ROI, loyalty, and customer satisfaction. It can require more up-front investment and you may not be able to attribute ROI directly. What is the ROI on Delight? by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in.

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Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.

What Is Good ROI for Your Marketing Campaigns?

Content Standard

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. But what is good ROI for marketing campaigns? You do not want to be surprised by dwindling ROI data, and then put on the spot to explain it.

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When Does Outsourcing Social Media ROI Make Sense?

Marketing Insider Group

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” The post When Does Outsourcing Social Media ROI Make Sense? When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together. Not […].

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing? One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]. appeared first on Marketing Insider Group. Content Marketing

How to Clean Dirty Data and Increase Your Marketing ROI

Marketing Insider Group

The post How to Clean Dirty Data and Increase Your Marketing ROI appeared first on Marketing Insider Group. Everyone knows that data is an integral part of a company. From the success of marketing campaigns and sales efforts to networking and business growth, all aspects of a company rely on it. So how is it that a shocking 94% of B2B companies speculate that their database is inaccurate or stale? The average CRM […].

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

How to Measure Your Content Marketing ROI

Marketing Insider Group

The post How to Measure Your Content Marketing ROI appeared first on Marketing Insider Group. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].

Keep Existing Customers to Maximize ROI

Act-On

These customer retention tips will help you maximize your marketing ROI. Nurturing current customers is just as important as acquiring new leads. Email

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How to Calculate ROI for Marketing Activities

Content Standard

Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure of how to calculate ROI for marketing activities and quantify their business impact. In a traditional financial sense, ROI is defined as a ratio of net revenue and cost.

3 Ways to Measure the ROI of Your Podcast

Contently

So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare. But just because your brand has a podcast doesn’t mean its ROI model needs to fit the one SYFY developed. The point is there are many ways to cobble together a path to ROI. They were candid about their methods, but most importantly, they all shared their insights on how to measure podcasting ROI.

How’s AI Driving ROI in the Enterprise? Hear From Executives at 1200 Firms

With so many companies now investing heavily in digital, most are starting to look to AI to gain an edge. But what are the impacts and ROI of AI, and what are the best ways to get started? To find out, we surveyed 1,200+ top C-Level Enterprise executives.

Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Strategic ROI is a more holistic approach to understanding what marketing has invested in and what financial results have been delivered at global, product or regional levels. ” Marketing Executives, Start with Strategic ROI.

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. But as more and more of the buying cycle falls into the laps of marketers, we are increasingly being asked to prove the ROI of our efforts. However, when you start to track what you’re doing on social, you’re able to get a much clearer picture of your ROI.

Solving The Challenge of Marketing ROI

Marketing Insider Group

The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected […].

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What Is an ROI Calculator?

Marketing Insider Group

ROI (return on investment) calculators are becoming especially powerful tools for marketers today. The post What Is an ROI Calculator? Online calculators have grown up. No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. This type of interactive content […]. appeared first on Marketing Insider Group. Content Marketing

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. What exactly constitutes a good ROI result?