article thumbnail

How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). This article explores proven tips for optimizing your paid media efforts and driving better ROI. Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI. No one wants their cash running down the drain.

article thumbnail

THE Email Marketing Checklist to Boost ROI

SendX

As you keep segmenting your audience, your ROI will continue to increase. Segmentation It is not new to marketers that effective email marketing results from proper segmentation. It is very important to segment your audience and consider the best way to approach them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ROI of Thank You: Why Gratitude Matters in Business

Trade Press Services Newsletter

The post The ROI of Thank You: Why Gratitude Matters in Business appeared first on Trade Press Services. Grand gestures aren’t essential—sometimes, it’s the little things that matter most. Model kindness in all interactions.

ROI 269
article thumbnail

Why ROI is undermining B2B marketing effectiveness

Martech

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report. We use ROI to report on pieces and parts, not the overall impact. Processing.

ROI 119
article thumbnail

How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again.

article thumbnail

Content atomization: Maximize ROI by repurposing your best ideas

Martech

It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Marketers face constant pressure to deliver more content, connect with their audience and prove ROI all without overloading their teams. The post Content atomization: Maximize ROI by repurposing your best ideas appeared first on MarTech.

ROI 138
article thumbnail

5 ways to use project management data to increase marketing ROI

Martech

It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). How project management data improves marketing ROI Here are three key ways project management data boosts marketing ROI. Time to take action Project management data is essential for boosting marketing ROI. Processing.

article thumbnail

Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?

article thumbnail

ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.

article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

article thumbnail

Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

article thumbnail

Why Gifting is the Secret to Successful ABM Campaigns

What gifting can do to increase ROI. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. How to use personalization to connect with target accounts. How to deliver brand affinity through gifting.

article thumbnail

Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. Multichannel and omnichannel marketing are not the same.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Register today to save your seat!