3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

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Measure Your Content Marketing ROI With These 10 Steps

Contently

Content has a huge impact across all stages of the customer journey, but you can’t capture ROI with a simple attribution model on Day 1. The good news is that our maturity model is designed to help you reach the next stage and get comfortable with these content marketing ROI metrics.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

Measure the ROI of Account-Based Marketing

Marketing Insider Group

Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. Measuring and reporting ROI has consistently been a top challenge for marketing teams. So, which metrics matter the most in terms of ROI?

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

When implemented properly, content marketing offers a higher ROI than PPC in the long-term. The ROI of content marketing and PPC has too many variables to suggest an “average” for each method, even on a per industry basis.

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MarketJoy

The post ROI appeared first on MarketJoy

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Paid Media Stats and ROI. Owned Media Stats and ROI.

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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI.

Reality Check: Marketing Technology ROI

Oracle

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy. 50% say that they expect this ROI to come from technology for analytics or predictive modeling. Marketing technology can certainly help you to not just measure ROI but increase it.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Boost Your ROI During a Content Drought

Webbiquity

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI.

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The ROI of Data Management

InsideView

You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data. If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. Bottom line? It impacts your revenue.

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How Employee Engagement Drives Marketing ROI

Marketing Insider Group

The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group. “Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […].

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TCO vs. ROI: Which One You Should Use?

RockContent

The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. This article will address the following topics: TCO vs. ROI: what does each metric tell about your project? What is ROI?

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How to Identify and Maximize Sales Enablement ROI

More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return. The time to optimize is now — this eBook will show you the quantifiable and unquantifiable ROI of sales enablement across business functions.

The Art and Science of Content Marketing ROI

Contently

It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This is far from an exhaustive list—I’m working on a content marketing ROI mega-post that goes into much greater detail.

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What is Marketing ROI and Why Is It Important?

RockContent

Tracking the ROI of a campaign can help companies to define which strategies work better according to their budget, audience, among other factors. Measuring ROI is essential to keep investing strategically, ensuring better budget management, and results aligned with the company’s aims.

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What is Your Digital Activity ROI?

B2B Digital Marketer

What is Your Digital Activity ROI? Anybody trying to sell anything online needs to be aware of their Digital Activity ROI (DAA). Your DAA is more holistic than your Digital Marketing ROI and significantly more impactful to your sales and revenue. Digital Activity ROI Assessment.

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

The post Proof of The ROI of Storytelling in Marketing? Putting the customer at the center of everything your business does and cultivating an empathetic work culture are two powerful ways empathy can be used to drive business success.

Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.

The best way to calculate the ROI of an ESP migration

Litmus

How do you actually calculate ROI? As a reminder, here’s how to calculate very basic email marketing ROI: Sales Growth From Email Marketing — Email Marketing Cost / Email Marketing Cost = ROI. So, how else can you show ROI?

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Getting B2B Content ROI Right

Avitage

Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. The post Getting B2B Content ROI Right appeared first on Avitage. Content Marketing Featured Marketing and Sales Strategy Strategy Content marketing content roi content strategy rociIn this digital era, the nature and role of customer content has new meaning and significance.

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Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

I’ve […] The post Proving ROI of Industrial Content Marketing is Still a Big Challenge by Achinta Mitra appeared first on Industrial Marketing Today. Content Marketing Industrial Marketing Manufacturing content marketing Measuring ROICongratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company.

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How’s AI Driving ROI in the Enterprise? Hear From Executives at 1200 Firms

With so many companies now investing heavily in digital, most are starting to look to AI to gain an edge. But what are the impacts and ROI of AI, and what are the best ways to get started? To find out, we surveyed 1,200+ top C-Level Enterprise executives.

The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Going beyond engagement and unleashing your employees to share content is a game-changer when it comes to ROI. Losing an Employee Drives Costs Up, ROI Down.

7 Content Marketing ROI Templates and Tools

Marketing Insider Group

You know measuring the ROI of your content marketing is important. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. The post 7 Content Marketing ROI Templates and Tools appeared first on Marketing Insider Group. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it.

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group. Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. The post B2B Lead Generation Strategies That Will Deliver Marketing ROI appeared first on Marketing Insider Group.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

What is the ROI on Delight?

Oracle

Delight does not always reflect in short term ROI. The ROI on this example is fairly clear, but it was not the motivation for the effort. Topliners definitely influences ROI, loyalty, and customer satisfaction. It can require more up-front investment and you may not be able to attribute ROI directly. What is the ROI on Delight? by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in.

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Is Proving Content Marketing ROI an Impossible Dream?

Content Marketing Institute

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. Continue reading → The post Is Proving Content Marketing ROI an Impossible Dream? But that doesn’t mean you’re off the hook when it comes to showing results.

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Content Value Is Going to Change the Way Marketers Think About SEO & ROI

Contently

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” Cracking the ROI code on search.

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How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […]. The post How Even Creatives Can Measure Content Marketing ROI appeared first on Marketing Insider Group. You know your content has real quality, creates goodwill among your target customers, and positions you as an authority in your field.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

From Content Creation to ROI: A Day in the Life of a Customer Marketer

Influitive

The post From Content Creation to ROI: A Day in the Life of a Customer Marketer appeared first on Influitive. UserTesting is a truly customer-obsessed organization.

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