The ROI of Twitter, Explained

grow - Practical Marketing Solutions

What’s the ROI of that? The post The ROI of Twitter, Explained appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What''s the ROI of that? economics of social media ROI and measurement Twitter audience building kitty kilian ROI of Twitter

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Evolving Beyond Rudimentary ROI

Salesfusion

The post Evolving Beyond Rudimentary ROI appeared first on Salesfusion. Blog Series

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Trending Sources

Maybe ROI Isn’t Our Biggest Problem?

ANNUITAS

According to AdAge , a whopping 93% of CMOs are under pressure to deliver measurable ROI (Return On Investment). Not really, but what is shocking is that most marketers can’t or don’t measure ROI so what’s a CMO to do? Maybe that is one of the reasons why ROI is so tough to measure?

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Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

To assign a specific dollar value and calculate ROI, look at which keywords are driving traffic using the Google Search Console, formerly known as Webmaster Tools, and drilling down to Search Traffic and down to Search Analytics. so your ROI is 6.5

133

Lead Source Reporting and True ROI

Salesfusion

The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing

120

Strategic Ideation Turns Brainstorming Into ROI

Content Standard

There’s no room in this perspective for corporate-feeling terms like “strategic ideation” or “ROI-driven content.” It’s no wonder then that adding the additional layer of ROI focus makes this already stressful practice all the more stressful.

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Strategic ROI vs Attribution: CMOs Must Know the Difference

Modern Marketing

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. ” Marketing Executives, Start with Strategic ROI.

95

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

94

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. Social + Marketing Automation = ROI! Want to learn more about social ROI?

149

Marketers Frustrated With Digital Advertising ROI

B2B Marketing Insider

The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

106

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

Brand Storytelling Metrics ROI Branding Carla Johnson content marketing Content Marketing Institute KPI martech storytelling Technology Type A CommunicationsOctober 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work?

60

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.

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Can Social Media ROI Be Measured?

Salesfusion

The post Can Social Media ROI Be Measured? appeared first on Salesfusion. Social Media

80

Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

What is a good ROI on marketing? Marketing ROI, whether it is labeled good or bad, is judged relative to your expectations. No business would accept a 50% ROI if there is a 150% ROI available with no additional risk, but that same 50% would look great when you were only expecting 20%.

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Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

113

How to Build an ROI-Driven Content Marketing Strategy

B2B Marketing Insider

The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris. The post How to Build an ROI-Driven Content Marketing Strategy appeared first on Marketing Insider Group.

95

How To Measure Paid Media ROI (ROAS)

bizible

Before we cover how to measure paid media ROI (or return on ad spend - ROAS), we’ll first discuss some other key paid media metrics. We will discuss how to do that in the next section when we cover how to measure ROI. ROI / ROAS.

57

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

70

The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. In fact, email is the fastest-growing channel for marketing ROI, according to a report from Econsultancy and Adestra.

58

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

58

The Step-By-Step Guide To Measuring Marketing ROI

bizible

In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. You optimize for what you measure, so choosing the correct metrics is vital to accurately understanding marketing ROI. Your monthly ROI is new MRR minus expenses.

72

In-Depth Guide: Calculate Your Lead Generation Campaign ROI

Act-On

When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? At the end of the day, ROI is one of the best ways to measure the impact of your lead generation campaigns. It’s simple: if your campaign generates a positive ROI (e.g.,

78

10 Examples To Prove Content Marketing ROI To Your CEO

B2B Marketing Insider

To get their buy-in, you need to show them the ROI of content marketing. The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group.

116

Why Do Companies Struggle with Social Media ROI? 23 Facts

grow - Practical Marketing Solutions

Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). I teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. By Rob Petersen, {grow} Community Member.

77

The ROI of a Customer

Salesfusion

The post The ROI of a Customer appeared first on Salesfusion. Customer Interaction

55

Marketing ROI Is a Broken Metric

Digital B2B Marketing

Marketing ROI measurements are woefully incomplete. The Solution Measured ROI is just one indicator. Understanding what your ROI measurement is missing is an art, not a science with a formula you can simply repeat over and over again. Measurement Rants ROI

89

Using Your Website to Upsell Your Way to ROI Success

Tomorrow People

Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more. Lead Generation

46

4 Ways of Measuring Marketing ROI

Modern Marketing

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.

112

Social Media ROI – You’re looking in the wrong place

grow - Practical Marketing Solutions

The real ROI of social media. B2B and social media economics of social media research ROI and measurement social media cost savings social media research social media roi

108

How to Turn Your Website into an ROI Machine

Salesfusion

The post How to Turn Your Website into an ROI Machine appeared first on Salesfusion. Website Tracking

93

5 ways to refine your mobile marketing campaign and increase ROI

B2B Marketing Insider

The post 5 ways to refine your mobile marketing campaign and increase ROI appeared first on Marketing Insider Group. Marketing Strategy Mobile KPI Mobile Marketing ROI

91

A different way to think about social media ROI

grow - Practical Marketing Solutions

No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. ROI and measurement Social Media Strategy Traditional media and advertising

112

How to Improve ROI With Marketing Automation

Modern Marketing

8 Ways Marketing Automation Can Improve Your ROI. Because a marketing automation system can massively improve your ROI if you implement it correctly. 6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI.

90

Content Marketing ROI Starts With A Strong Business Case

B2B Marketing Insider

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started?

139

The ROI of Influencer Marketing

Marketing Action

Here’s another example demonstrating how two separate influencers (A and B) impact ROI. In this example, the ROI from Influencer A is much higher than from Influencer B. The post The ROI of Influencer Marketing appeared first on Marketing Action Blog - Act-On.

60

Solving The Challenge of Marketing ROI

B2B Marketing Insider

The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.”

70

Calculating the ROI of B2B Marketing Attribution

bizible

Have you ever gotten so excited by a pitch for martech software that you immediately circulated it around the marketing team, and then brought it to the CMO.only to have them ask you to prove the ROI of the new tech?

61

What Is an ROI Calculator?

B2B Marketing Insider

ROI (return on investment) calculators are becoming especially powerful tools for marketers today. The post What Is an ROI Calculator? Online calculators have grown up.

49

A New Generation of Marketing Metrics & the ROI of Better Data

DiscoverOrg

SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI. But better sales intelligence gives marketers fresh insight into sales-side metrics like stage-to-stage conversion, velocity, and cost per opportunity – areas where it’s easier to demonstrate ROI.

110

Top Tips for Increasing Marketing Automation ROI

Reachforce

Marketing automation involves using software to streamline and automate marketing processes. When performed manually, these processes take more time than they need to, and marketing automation considerably speeds things up.

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