How Employee Engagement Drives Marketing ROI

Marketing Insider Group

The post How Employee Engagement Drives Marketing ROI appeared first on Marketing Insider Group. “Wait a minute,” you say, “Did I read that right?

ROI 279

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

ROI 285

How Even Creatives Can Measure Content Marketing ROI

Marketing Insider Group

Looking to measure content marketing return on investment (ROI) is something creative marketers like you are getting asked to do more and more. But if knowing how to measure content marketing ROI—the method […].

[Infographic] The ROI of Email Marketing

Litmus

Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows. Get a more in-depth look at the factors that impact email marketing ROI.

ROI 109

How B2B Marketing is Changing in 2018

grail of marketing metrics: campaign ROI. be a productive channel for lead generation, though ROI can be a challenge. Measuring true campaign ROI remains elusive, particularly for more. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

7 Content Marketing ROI Templates and Tools

Marketing Insider Group

You know measuring the ROI of your content marketing is important. Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. It’s the only way to quantitatively gauge the success and worth of your content.

Getting B2B Content ROI Right

Avitage

Misunderstanding content ROI elevates risk of poor decisions about content strategy and investment. The post Getting B2B Content ROI Right appeared first on Avitage. Content Marketing Featured Marketing and Sales Strategy Strategy Content marketing content roi content strategy roci

ROI 236

When Does Outsourcing Social Media ROI Make Sense?

Marketing Insider Group

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” The post When Does Outsourcing Social Media ROI Make Sense?

4 great solutions for a marketing ROI challenge

Sales Lead Insights

A Marketing ROI Challenge The challenge I face is that we sell 98% of our products through one and two step distribution. The post 4 great solutions for a marketing ROI challenge appeared first on Sales Lead Insights. B2B marketing marketing ROI

ROI 130

Keep Existing Customers to Maximize ROI

Act-On

These customer retention tips will help you maximize your marketing ROI. Nurturing current customers is just as important as acquiring new leads. Email

ROI 156

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

4 Secrets to Activating Your Employees For Marketing ROI

Marketing Insider Group

The post 4 Secrets to Activating Your Employees For Marketing ROI appeared first on Marketing Insider Group. While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […].

How to Define and Measure the ROI of Content Marketing?

Marketing Insider Group

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. The post How to Define and Measure the ROI of Content Marketing?

Reality Check: Marketing Technology ROI

Modern Marketing

So, let's assume you are aware of all of this and you also know that ROI is the key factor why marketers are looking to implement marketing technology. The survey found that: 69% of marketers agree that marketing ROI is the most important objective for their marketing technology strategy.

ROI 276

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity

Does social media marketing produce measurable ROI—and if so, how does one measure it? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Are brands moving away from trying to quantify the ROI of social media marketing?

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

In terms of measuring the ROI of social media advertising, 60.3 New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness.

Calculating the ROI of Email Marketing

Reachforce

In a Litmus report, we find that the average ROI for email marketing is 38:1. "Email consistently and undisputedly provides the biggest returns in digital marketing, and is leaps and bounds more effective than traditional advertising channels like TV and radio." --Chad S.

ROI 170

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

There remains some debate about whether social media ROI can be measured. ROI skeptics point to several issues, among them: Social media is very poor at directly driving purchases, accounting for just 1% of ecommerce sales.

ROI

MarketJoy

The post ROI appeared first on MarketJoy

ROI 40

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

The ROI of Agile Marketing Training

Marketing Insider Group

The post The ROI of Agile Marketing Training appeared first on Marketing Insider Group. Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better.

Measuring Content Marketing ROI Starts With a Business Goal

DivvyHQ

But when determining content marketing ROI, you have to start with a business goal. In this post, I’ll be addressing three key things: why content marketing works, how to define a business goal, and which content marketing metrics really matter to track ROI.

ROI 102

Solving The Challenge of Marketing ROI

Marketing Insider Group

The post Solving The Challenge of Marketing ROI appeared first on Marketing Insider Group. For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.”

ROI 279

6 Tips to Track ROI of MQL in Marketing

Only B2B

Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. The post 6 Tips to Track ROI of MQL in Marketing appeared first on ONLY B2B. blogs Marketing ROI of MQLThese leads often have.

MQL 73

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

What Is an ROI Calculator?

Marketing Insider Group

ROI (return on investment) calculators are becoming especially powerful tools for marketers today. The post What Is an ROI Calculator? Online calculators have grown up.

ROI 198

Our Data Shows Deadlines Will Improve Your Content Marketing ROI By Nearly 2.5x

Contently

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. How external deadlines affect content marketing ROI. In other words, simply setting deadlines improves your content marketing ROI by 2.5x

ROI 90

How To Calculate Email Marketing ROI

Only B2B

Email marketing ROI is defined in other words as Return on investment (ROI) as a consequence of Email marketing. Calculation of the ROI is carried out via a formula which. The post How To Calculate Email Marketing ROI appeared first on ONLY B2B. blogs email marketing

ROI 82

How to Evaluate Event ROI from Your Trade Show

Lead Liaison

You’ll likely want to know your previous event ROI so that you can make the right decision. . Did you know that 23% of marketers can track event ROI ( source )? Top Challenges for Tracking Event ROI. It might be a while before you can give an accurate event ROI.

9 Award-Winning Customer Advocacy Success Stories

Marketers Face ROI Challenges When it Comes to Influencer Marketing

KoMarketing Associates

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic.

ROI 169

Increasing the ROI of Your MQLs

PureB2B

With MQL on your side, your company should be able to generate the right ROI for your business by increasing conversion rates. Increasing the ROI of Marketing Qualified Leads. So how can you make sure that you are getting a good ROI on your MQL strategy?

ROI 68

Maybe ROI Isn’t Our Biggest Problem?

ANNUITAS

According to AdAge , a whopping 93% of CMOs are under pressure to deliver measurable ROI (Return On Investment). Not really, but what is shocking is that most marketers can’t or don’t measure ROI so what’s a CMO to do? Maybe that is one of the reasons why ROI is so tough to measure?

ROI 206

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

Lead Generation Companies: How to Pick a Right One

Make sure that the number they quote for your business is achievable and their focus is more on ROI rather. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Have you ever had a bad experience using a lead. generation company?

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

And it resulted in one of the highest ROI-producing […]. The post How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends) appeared first on Marketing Insider Group. It’s a common scenario in the business world.

Help 171