Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.

The State of Social Media Demographics: 2017 Benchmarks [Infographic]


Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.

Infographic: The Inevitable Shift of Snapchat Demographics


For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist.

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

How to Get Started With LinkedIn's New Website Demographics


Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Which leads me to wonder: if indeed this becomes more than a trend, and develops into a standard feature of B2B display advertising, can Google, or even Yahoo/Bing, be far behind in offering their own version of demographic targeting?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


5 Online Demographics Stats. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

How to reach your customers at work or at home


With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

Work 85

Ten tips for customer reactivation


Demographic, lifestyle, and attitudinal data are especially revealing. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

83 Exceptional Social Media and Marketing Statistics for 2014


9 Social Networking Demographics Figures and Statistics. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

Switch the user interface to accelerate growth and leadership


Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.

Media 58

Should brands take a public stand on social or political issues?


This study also showed that as a result of the presidential election, most of these professionals (57%) recognize that understanding the demographics and values of a brand’s customers is more important than ever.

Brand 48

Infographic: How Boomers and Millennials Use UGC Differently


Both demographics like photos, but boomers are more likely to prefer written content or video. Social demographics Millennials social media user generated contentI’m technically a millennial, but I don’t always act like one.

Am I connecting with my customers enough? 10 tips for customer outreach


Find commonalities—by demographics, by purchases or based on your interactions. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy?

The Problem With Account-Based Marketing


After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead. Blog account-based marketing Demand Generation Strategy demographic data Engaged lead firmographic data qualified lead

6 important data points to record on your customers


Demographics Data. Demographics data includes: Age. Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Customer data is one of the most important parts of your business success.

How Putin’s brand inspires Trump


Content Marketing Public Relations 2016 presidential race audience targeting authoritative brand brand image brand marketing brand persona donald trump Ivanka Trump leadership brand media control public relations Putin republican party Target audience Trump trust Vladimir Putin voter demographics

Brand 66

How to use customer data to develop marketing insights


Get the demographic information that will tell you the most about how to offer your customers a better experience. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

30 fascinating facts about organic vs paid social media


Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Organic vs paid social media. Social media is the most genuine form of marketing.

Effective types of native advertising for small businesses


Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares.

Looking Outside In: Know Your Buyers First


Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research. Blog ANNUITAS study Buyer persona buying process Demand Generation Strategy demographics*This post was first published in January 2015 via

Best Social Media Stats, Facts and Marketing Research of 2010


The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. A goldmine of social media trivia, e.g.: has the oldest demographic of any major social network.

Stats 77

An End to B2B Social Media Madness

Marketing Craftmanship

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.

Advanced Lead Scoring – Beyond Behavior and Demographics

Modern B2B Marketing

Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action.

4 benefits of using emojis in email subject lines


Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates.

Email 15

Does your marketing speak persona?


It’s not enough to understand gender, age, or even a few more demographics. We lived in the world of demographics when all we could do was advertising. Content Marketing Internet Marketing Monthly Newsletter Content marketing marketing persona sales demographic

Automated Behavioral Segmentation: Personalized in Real Time


The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

How to Use LinkedIn Website Demographics to Improve Advertising


The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


This is the bull’s-eye demographic for many companies’ marketing. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway.

Begin Audience Development by Hunting Down Your Demographics

Content Standard

Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics.

The Differences Between Behavioral Segmentation and Audience Segments


Conventional wisdom indicates 18 to 35-year-old males would be the ideal target demographic. Behavioral Segmentation To get beyond simple demographics, marketers need to think about what makes one individual different from another.

B2B 4

Three Ways to Improve Personalized Marketing


Let’s look at three major ones: GEO-IP SEGMENTATION Demographic segmentation is a concept that’s extremely important to all marketing departments. Use geographic demographics to ensure you are targeting the ‘prairie’ finches and not the ‘sea-coast’ eagles.

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Modern B2B Marketing

Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

What Can Customer Segmentation Do for Your Big Data Marketing?


For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy


B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions.

Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales


The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Demographic Qualifiers. .

Firmographics for the Sophisticated Marketer


For example, demographics is a standard way to segment and target potential customers for the B2C marketer, but it’s far less useful for the B2B marketing pro.

B2C 68