Five Demographic Characteristics to Consider When Building B2B Buyer Personas

Launch Marketing

But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics. Why Demographics Matter in B2B Buyer Personas. Age is a key demographic factor of B2B buyer personas.

How to use Demographic Data in Your Sales Pitch


Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data.


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Gen Z Driving the Changing Demographics of Independent Work


The post Gen Z Driving the Changing Demographics of Independent Work appeared first on Biznology. Gen Z has often been called “the most entrepreneurial generation ever.” ” The data increasingly shows this to be true.

2019 YouTube Demographics [New Data]

Hubspot Marketing

Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics. YouTube Gender Demographics. YouTube Education Demographics.

How to Successfully Market to a New Demographic


Meet Andrea Zoellner, VP of Marketing at Kinsta , who recently led her entire organization to successfully reach a new customer demographic. Hot Topics of this Episode Include: Reaching new customer demographics without abandoning your current one.

20 Snapchat Demographics That Matter to Marketers in 2022


Here are all the Snapchat stats and demographics you need to know. General Snapchat demographics. Snapchat age demographics. Snapchat gender demographics. Snapchat income demographics. Snapchat location demographics.

Instagram Adds More Demographic Insights For Businesses via @sejournal, @MattGSouthern

Search Engine Journal

Instagram Insights now provides key demographic information about a business's engaged including top cities, top countries, top age ranges, and more. The post Instagram Adds More Demographic Insights For Businesses appeared first on Search Engine Journal.

New Guide Explores OTT Basics, Demographic Groups and Advertising Forecasts

Rain The Growth Agency

The guide’s three sections cover over-the-top (OTT) basics, details on viewer demographics and.

Top Twitter Demographics That Matter to Social Media Marketers


Social media demographics change constantly. And Twitter demographics are no different. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. The 25+ most important Twitter demographics for marketers.

100+ Social Media Demographics that Matter to Marketers in 2020


Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. The best way to choose the right platform for your brand is by taking a look at the demographics. General social media demographics.

Instagram Demographics That Matter to Social Media Marketers in 2020


Understanding Instagram demographics is key to understanding your users. That’s why we compiled this list of the six Instagram demographics that matter to businesses who have an Instagram presence (or are thinking of getting one). Instagram general demographics.

Demographic Segmentation: What Is It & How Can You Use It?


Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation? But, what exactly are demographics? Andi has 1.5

Top LinkedIn Demographics That Matter to Social Media Marketers


Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics.

29 Pinterest Demographics for Social Media Marketers [2022]


Ready for a deep-dive into Pinterest demographics? Still, the platform remains a hidden gem for marketers targeting certain audience demographics. Before you create your next campaign, take a look at our breakdown of Pinterest demographics to help you reach your target audience.

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

27 Top Facebook Demographics that Matter to Social Media Marketers


Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Seniors are the smallest, but fastest growing Facebook age demographic.

How to Use LinkedIn Website Demographics to Improve Advertising


The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing

Why SMBs Need Customer Demographic Data


But don’t fret — customer demographic data is accessible, inexpensive and makes a big impact. Companies big and small need to cater to their customers wants and needs. Email Marketing Email Validation

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks? To get started, click on any of the anchor links below to jump to the specific demographics data set: Facebook. Facebook Demographics.

How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]


The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries… eBooks Performance Marketing Artificial Intelligence audience data Data Science performance marketing socio-demographic data

What Are Customer Demographics — & Why Are They Vital For Marketing?


You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence

Forget Demographics: Target Audience Mindsets in Seven Steps


If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women


Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort. The post The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women appeared first on The Content Standard by Skyword.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. LinkedIn Website Demographics will allow marketers to breakdown their website audience according to eight individual professional dimensions: Job title. Creating Tailored Remarketing Lists with LinkedIn Demographics.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

To date, in order to reach specific markets or corporate demographics through online display, B2B marketers have needed to rely primarily on targeting by content – placing ads either on sites of an editorial focus likely to be read by their target audience, or using contextual models where ads appear adjacent to related content.

What Is Demographic Segmentation, & How Do You Do It?


Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

How to Get Started With LinkedIn's New Website Demographics


Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics. Website Demographics are only available to those who already have a LinkedIn Ads account.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Through these methods , it is possible to end up with a competitor list that has sufficient demographic, firmographic, and technographic data to take action on, even if the data may not be as accurate as data from your install base or customer base. The seller is also likely to have demographic, firmographic, and technographic data on them.

Quantcast Launches Demographic Search


Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Demographics are extrapolated from user panels and multiplied by traffic numbers gleaned from embed codes and presumably ISP data. I might be a nonprofit organization, for example, organizing an event that’s particularly relevant to a certain demographic group.

How to Craft Digital Content for Baby Boomers and Older Adults


With baby boomers holding such a large share of buying power, it would be silly not to design your digital content properties and experiences with that generation in mind.

Infographic: The Inevitable Shift of Snapchat Demographics


For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist. Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter.

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores


Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes.

Advanced Lead Scoring – Beyond Behavior and Demographics


Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. But as I dig into the details of their business, I find that attributes critical to the success of their deal don’t fit into their current scoring model.

How to Set and Achieve Social Media Marketing Goals


Content Analytics Social Media Marketing analysis Audience Targeting automation buyer personas buzz collaboration content content analytics content calendar content strategy demographics goals marketing measurement objectives priorities promotion reporting segmentation social media target audience

Why are marketers afraid of data?


They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. This is the post-demographic world, but very few brands and publishers are taking notice. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more.

Switch the user interface to accelerate growth and leadership


Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.

Begin Audience Development by Hunting Down Your Demographics

Content Standard

Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics. Once you’ve determined your audience, push your content to the platforms those demographics use most and don’t over-invest in platforms they only occasionally visit. Audience development is a tricky thing.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. Marketing Strategy big data creative creative marketing data data analysis data-driven marketing marketing marketing demographicsData and creativity have always been siloed, even in our own minds.

How to create marketing that sings—with the most effective marketing personas


It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences.