Expert insights. Personalized for you.
Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy. MORE
Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. MORE
Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. MORE
Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. None the less, though, demographics better engaged with than hidden from. MORE
Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themes MORE
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak? MORE
If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way. MORE
Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market. MORE
You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence MORE
Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. MORE
But don’t fret — customer demographic data is accessible, inexpensive and makes a big impact. Companies big and small need to cater to their customers wants and needs. Email Marketing Email Validation MORE
Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics. YouTube Gender Demographics. YouTube Education Demographics. MORE
Understanding Instagram demographics is key to understanding your users. That’s why we compiled this list of the six Instagram demographics that matter to businesses who have an Instagram presence (or are thinking of getting one). Instagram general demographics. MORE
Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy MORE
That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action. MORE
Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them. MORE
Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Seniors are the smallest, but fastest growing Facebook age demographic. MORE
Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. The seller is also likely to have demographic, firmographic, and technographic data on them. Introduction. MORE
Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy. MORE
The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries… eBooks Performance Marketing Artificial Intelligence audience data Data Science performance marketing socio-demographic data MORE
Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics. MORE
Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. The best way to choose the right platform for your brand is by taking a look at the demographics. General social media demographics. MORE
They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. MORE
Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook Demographics. MORE
Social media demographics change constantly. And Twitter demographics are no different. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. The 25+ most important Twitter demographics for marketers. MORE
We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. MORE
In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics. MORE
The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing MORE
Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics. MORE
The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […]. MORE
Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. MORE
Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. Data and creativity have always been siloed, even in our own minds. MORE
Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort. MORE
For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist. MORE
Which leads me to wonder: if indeed this becomes more than a trend, and develops into a standard feature of B2B display advertising, can Google, or even Yahoo/Bing, be far behind in offering their own version of demographic targeting? MORE
Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. MORE
LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge. MORE
Content Marketing Content Planning Content Strategy ABM account based marketing behaviors buyer personas buyers journey content demographics digital email marketing environmental marketing personality personalization segmentation stages MORE
Demographics Related Topics Hubspot
APRIL 16, 2019
Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics. YouTube Gender Demographics. YouTube Education Demographics.
Hootsuite
MAY 28, 2020
Social media demographics change constantly. And Twitter demographics are no different. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. The 25+ most important Twitter demographics for marketers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Modern Marketing
OCTOBER 26, 2015
We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.
Hootsuite
FEBRUARY 4, 2020
Understanding Instagram demographics is key to understanding your users. That’s why we compiled this list of the six Instagram demographics that matter to businesses who have an Instagram presence (or are thinking of getting one). Instagram general demographics.
Marketing Insider Group
DECEMBER 16, 2015
The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].
Hootsuite
JANUARY 15, 2020
Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. The best way to choose the right platform for your brand is by taking a look at the demographics. General social media demographics.
|
ClearVoice
APRIL 7, 2020
If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way.
TowerData
APRIL 8, 2019
But don’t fret — customer demographic data is accessible, inexpensive and makes a big impact. Companies big and small need to cater to their customers wants and needs. Email Marketing Email Validation
Hubspot
MARCH 15, 2019
Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.
QuanticMind
SEPTEMBER 19, 2019
The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries… eBooks Performance Marketing Artificial Intelligence audience data Data Science performance marketing socio-demographic data
Hootsuite
DECEMBER 20, 2019
Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Seniors are the smallest, but fastest growing Facebook age demographic.
|
Sprout Social
MARCH 6, 2017
In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.
TowerData
JANUARY 7, 2019
You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence
Hubspot
DECEMBER 7, 2017
Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites.
Alaniz
DECEMBER 8, 2017
The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing
Marketing Envy
AUGUST 8, 2017
LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.
The Point
OCTOBER 18, 2012
Which leads me to wonder: if indeed this becomes more than a trend, and develops into a standard feature of B2B display advertising, can Google, or even Yahoo/Bing, be far behind in offering their own version of demographic targeting?
Unbound B2B
FEBRUARY 15, 2019
Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. The seller is also likely to have demographic, firmographic, and technographic data on them. Introduction.
Marketing Insider Group
NOVEMBER 11, 2019
Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. Data and creativity have always been siloed, even in our own minds.
readwrite
MAY 8, 2008
Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. None the less, though, demographics better engaged with than hidden from.
Content Standard
DECEMBER 29, 2017
Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort.
Content Standard
FEBRUARY 16, 2018
That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action.
DivvyHQ
JUNE 30, 2020
Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.
Contently
AUGUST 18, 2016
For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist.
Biznology
AUGUST 8, 2018
They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.
Hubspot
MARCH 20, 2017
Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.
Marketo
JUNE 3, 2011
Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably.
Biznology
OCTOBER 23, 2017
Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.
Content Standard
FEBRUARY 6, 2015
Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics.
DivvyHQ
FEBRUARY 26, 2020
Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategy
DivvyHQ
MAY 4, 2020
Content Marketing Content Planning Content Strategy ABM account based marketing behaviors buyer personas buyers journey content demographics digital email marketing environmental marketing personality personalization segmentation stages
Marketo
NOVEMBER 21, 2011
Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
DivvyHQ
MARCH 3, 2020
Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themes
DivvyHQ
JUNE 30, 2020
Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.
Webbiquity
MARCH 13, 2018
Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook Demographics.
Biznology
APRIL 11, 2018
Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them.
Hubspot
JUNE 3, 2016
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak?
75 
Let's personalize your content