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How to Leverage Socio-Demographic and Audience Data for Marketing [eBook]
QuanticMind
SEPTEMBER 19, 2019
Demographics Related Topics 
Social Media Demographics to Inform a Better Segmentation Strategy
Sprout Social
MARCH 6, 2017
In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.
2019 YouTube Demographics [New Data]
Hubspot
APRIL 16, 2019
Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics. YouTube Gender Demographics. YouTube Education Demographics.
Infographic: The Inevitable Shift of Snapchat Demographics
Contently
AUGUST 18, 2016
For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist.
Marketers Need to Focus on Prospects' Behaviors, Not Demographics
Modern Marketing
OCTOBER 26, 2015
We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.
Marketing 2016: Intent-Based Marketing Goes Beyond Demographics
Marketing Insider Group
DECEMBER 16, 2015
The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].
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The Power of Detailed Demographic Targeting
Reachforce
MARCH 19, 2015
When was the last time you saw a billboard or television commercial? More likely than not, you saw a billboard the last time you were driving and definitely a commercial while you were watching television…but can you actually remember what they were advertising? Probably not, and this is because they were non-targeted advertising to a wide […]. Marketing Tips data driven marketing marketing
What Is Demographic Segmentation, & How Do You Do It?
Hubspot
MARCH 15, 2019
Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.
What Are Customer Demographics — & Why Are They Vital For Marketing?
TowerData
JANUARY 7, 2019
You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence
Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics
Unbound B2B
FEBRUARY 15, 2019
Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. The seller is also likely to have demographic, firmographic, and technographic data on them. Introduction.
B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
The Point
OCTOBER 18, 2012
Which leads me to wonder: if indeed this becomes more than a trend, and develops into a standard feature of B2B display advertising, can Google, or even Yahoo/Bing, be far behind in offering their own version of demographic targeting?
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How to Get Started With LinkedIn's New Website Demographics
Hubspot
DECEMBER 7, 2017
Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites.
How to Use LinkedIn Website Demographics to Improve Advertising
Alaniz
DECEMBER 8, 2017
The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing
LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors
Marketing Envy
AUGUST 8, 2017
LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.
The State of Social Media Demographics: 2017 Benchmarks [Infographic]
Hubspot
MARCH 20, 2017
Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.
The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women
Content Standard
DECEMBER 29, 2017
Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort.
Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism
Content Standard
FEBRUARY 16, 2018
That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action.
Why are marketers afraid of data?
Biznology
AUGUST 8, 2018
They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.
Advanced Lead Scoring – Beyond Behavior and Demographics
Modern B2B Marketing
JUNE 3, 2011
Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably.
Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores
Modern B2B Marketing
NOVEMBER 21, 2011
Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
The Demographics of Developers Around the World [Infographic]
Hubspot
JUNE 3, 2016
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak?
Switch the user interface to accelerate growth and leadership
Biznology
OCTOBER 23, 2017
Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.
Begin Audience Development by Hunting Down Your Demographics
Content Standard
FEBRUARY 6, 2015
Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics.
17 Stellar Stats and Facts for Facebook Fans
Webbiquity
MARCH 13, 2018
Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook Demographics.
5 ways to promote your promotional products
Biznology
APRIL 11, 2018
Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them.
Should brands take a public stand on social or political issues?
Biznology
AUGUST 24, 2017
This study also showed that as a result of the presidential election, most of these professionals (57%) recognize that understanding the demographics and values of a brand’s customers is more important than ever.
How do you segment your market?
Biznology
SEPTEMBER 4, 2018
Demographics : Who is the visitor? Market Research Monthly Newsletter Web Metrics A2G framework demographics Digital marketing firmographics geographics Internet marketing market research market segments online marketing Web metrics
Ten tips for customer reactivation
Biznology
JUNE 29, 2017
Demographic, lifestyle, and attitudinal data are especially revealing. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.
The Ultimate Guide to Developing Buyer Personas (with Templates!)
Single Grain
AUGUST 7, 2019
It’s a document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. Demographics : Female. Demographics : Male. NOW UPDATED!
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Webbiquity
DECEMBER 2, 2014
5 Online Demographics Stats. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.
Lead Scoring for Beginners
Heinz Marketing
JUNE 26, 2019
I tend to lean towards keeping things simple with an integer-based score that is a combination of demographic and behavior scores. Demographic Scoring. You want to score so one or two actions or demographic factors alone won’t push someone over the threshold to become an MQL.
Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces
Biznology
SEPTEMBER 25, 2017
This is the bull’s-eye demographic for many companies’ marketing. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway.
83 Exceptional Social Media and Marketing Statistics for 2014
Webbiquity
APRIL 14, 2014
9 Social Networking Demographics Figures and Statistics. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.
Pro Tip: Personalizing Emails for Your Sales Staff
Goolara
JUNE 26, 2019
For this reason, it’s best to save the sales rep information in the demographics for each recipient. So, something like: if demographic column SalesRepEmail = bettyjones@example.com then substitute content block BettyJonesSig.
The Problem With Account-Based Marketing
ANNUITAS
JUNE 12, 2014
After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead. Blog account-based marketing Demand Generation Strategy demographic data Engaged lead firmographic data qualified lead
Geotargeting: How to Find the Right Customers for Your Brand
Single Grain
AUGUST 15, 2019
Along with other types of demographic targeting, location targeting can tell you a lot about where your message is resonating and that information goes beyond individual states or cities.
How to use customer data to develop marketing insights
Biznology
APRIL 20, 2017
Get the demographic information that will tell you the most about how to offer your customers a better experience. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?
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