Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.

Infographic: The Inevitable Shift of Snapchat Demographics

Contently

For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

The Power of Detailed Demographic Targeting

Reachforce

When was the last time you saw a billboard or television commercial? More likely than not, you saw a billboard the last time you were driving and definitely a commercial while you were watching television…but can you actually remember what they were advertising? Probably not, and this is because they were non-targeted advertising to a wide […]. Marketing Tips data driven marketing marketing

How to Get Started With LinkedIn's New Website Demographics

Hubspot

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites.

How to Use LinkedIn Website Demographics to Improve Advertising

Alaniz

The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.

The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women

Content Standard

Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort.

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. Post-Demographics in Digital Action.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Which leads me to wonder: if indeed this becomes more than a trend, and develops into a standard feature of B2B display advertising, can Google, or even Yahoo/Bing, be far behind in offering their own version of demographic targeting?

The Demographics of Developers Around the World [Infographic]

Hubspot

If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak?

Why are marketers afraid of data?

Biznology

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.

Begin Audience Development by Hunting Down Your Demographics

Content Standard

Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics.

Switch the user interface to accelerate growth and leadership

Biznology

Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.

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17 Stellar Stats and Facts for Facebook Fans

Webbiquity

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook Demographics.

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Advanced Lead Scoring – Beyond Behavior and Demographics

Modern B2B Marketing

Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably.

How do you segment your market?

Biznology

Demographics : Who is the visitor? Market Research Monthly Newsletter Web Metrics A2G framework demographics Digital marketing firmographics geographics Internet marketing market research market segments online marketing Web metrics

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Modern B2B Marketing

Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

5 ways to promote your promotional products

Biznology

Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them.

Should brands take a public stand on social or political issues?

Biznology

This study also showed that as a result of the presidential election, most of these professionals (57%) recognize that understanding the demographics and values of a brand’s customers is more important than ever.

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Ten tips for customer reactivation

Biznology

Demographic, lifestyle, and attitudinal data are especially revealing. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

5 Online Demographics Stats. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

This is the bull’s-eye demographic for many companies’ marketing. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

9 Social Networking Demographics Figures and Statistics. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

How to use customer data to develop marketing insights

Biznology

Get the demographic information that will tell you the most about how to offer your customers a better experience. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

The Problem With Account-Based Marketing

ANNUITAS

After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead. Blog account-based marketing Demand Generation Strategy demographic data Engaged lead firmographic data qualified lead

Infographic: How Boomers and Millennials Use UGC Differently

Contently

Both demographics like photos, but boomers are more likely to prefer written content or video. Social demographics Millennials social media user generated contentI’m technically a millennial, but I don’t always act like one.

6 important data points to record on your customers

Biznology

Demographics Data. Demographics data includes: Age. Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Customer data is one of the most important parts of your business success.

4 benefits of using emojis in email subject lines

Biznology

Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates.

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Effective types of native advertising for small businesses

Biznology

Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Find commonalities—by demographics, by purchases or based on your interactions. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy?

2018 Holiday Shopper Insights Infographic – Part 1

Digilant

There are a multiple reasons that this age range is dominating shopping this season, however the popularity in toys is greatly influencing this demographic. People in this age demographic are purchasing toys with video games included, for themselves, their significant others or their children.

Looking Outside In: Know Your Buyers First

ANNUITAS

Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research. Blog ANNUITAS study Buyer persona buying process Demand Generation Strategy demographics*This post was first published in January 2015 via ANNUITAS.com.

30 fascinating facts about organic vs paid social media

Biznology

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Organic vs paid social media. Social media is the most genuine form of marketing.

How Putin’s brand inspires Trump

Biznology

Content Marketing Public Relations 2016 presidential race audience targeting authoritative brand brand image brand marketing brand persona donald trump Ivanka Trump leadership brand media control public relations Putin republican party Target audience Trump trust Vladimir Putin voter demographics

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Does your marketing speak persona?

Biznology

It’s not enough to understand gender, age, or even a few more demographics. We lived in the world of demographics when all we could do was advertising. Content Marketing Internet Marketing Monthly Newsletter Content marketing marketing persona sales demographic

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. With LinkedIn demographics vastly different than most other networks, it’s important to know what’s going on with the channel.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. A goldmine of social media trivia, e.g.: Classmates.com has the oldest demographic of any major social network.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

Smart Data: Marketing to Seniors

AccuData

Data Resources audience consumer data data data-driven marketing demographics marketing smart dataWhile a lot of attention gets paid to the up-and-coming Millennials, Baby Boomers still represent a significant share of the market.

An End to B2B Social Media Madness

Marketing Craftmanship

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.