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Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics buyer personas content conversions demographics marketing planning psychographics Research segmentation strategy target audience targetting MORE
Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? MORE
Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. MORE
Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. MORE
Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Demographics are extrapolated from user panels and multiplied by traffic numbers gleaned from embed codes and presumably ISP data. I might be a nonprofit organization, for example, organizing an event that’s particularly relevant to a certain demographic group. MORE
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak? These are the kinds of questions the folks at VisionMobile wanted to know -- which is why they surveyed over 30,000 developers for their annual Developer Economics survey , and then illustrated their findings in the infographic below. Their findings are pretty interesting. MORE
Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themesStarting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. MORE
Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market. MORE
You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence MORE
If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way. The truth is, your audience may not be who you think it is if you are simply basing your targeting off of demographics or uneducated assumptions. Even if your past targeting efforts only focused on demographics, you have some data to start with. MORE
Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. But as I dig into the details of their business, I find that attributes critical to the success of their deal don’t fit into their current scoring model. MORE
But don’t fret — customer demographic data is accessible, inexpensive and makes a big impact. Companies big and small need to cater to their customers wants and needs. Email Marketing Email Validation MORE
Understanding Instagram demographics is key to understanding your users. That’s why we compiled this list of the six Instagram demographics that matter to businesses who have an Instagram presence (or are thinking of getting one). Instagram general demographics. Instagram age demographics. Here’s a look at the age-demographic breakdown among U.S. It isn’t just the younger demographics logging into Instagram, though. Instagram gender demographics. MORE
Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics. YouTube Gender Demographics. YouTube Education Demographics. YouTube Household Demographics. Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. MORE
Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategyGetting the right content in front of the right buyer is the heart of well-deployed content marketing. MORE
That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. This is the post-demographic world, but very few brands and publishers are taking notice. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more. MORE
Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. MORE
Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Seniors are the smallest, but fastest growing Facebook age demographic. MORE
Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Through these methods , it is possible to end up with a competitor list that has sufficient demographic, firmographic, and technographic data to take action on, even if the data may not be as accurate as data from your install base or customer base. The seller is also likely to have demographic, firmographic, and technographic data on them. MORE
The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries… eBooks Performance Marketing Artificial Intelligence audience data Data Science performance marketing socio-demographic data MORE
Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics. Once you’ve determined your audience, push your content to the platforms those demographics use most and don’t over-invest in platforms they only occasionally visit. Audience development is a tricky thing. MORE
Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. The best way to choose the right platform for your brand is by taking a look at the demographics. That’s why we want to break down the different demographics for all of the major social media sites out there. Keep reading to find out more about the user demographics of every major social media network. . MORE
They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data. MORE
We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. MORE
Social media demographics change constantly. And Twitter demographics are no different. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. The 25+ most important Twitter demographics for marketers. Twitter location demographics. More Twitter location demographics to note: Most Twitter users in the U.S. Twitter age demographics. Twitter gender demographics. MORE
In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks? To get started, click on any of the anchor links below to jump to the specific demographics data set: Facebook. Facebook Demographics. MORE
The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing MORE
Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics. LinkedIn location demographics. Linkedin income demographics. LinkedIn education demographics. LinkedIn general demographics. LinkedIn age demographic. MORE
The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […]. MORE
Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes. MORE
Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. Marketing Strategy big data creative creative marketing data data analysis data-driven marketing marketing marketing demographicsData and creativity have always been siloed, even in our own minds. MORE
Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data. MORE
Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort. The post The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women appeared first on The Content Standard by Skyword. MORE
For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist. Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter. MORE
To date, in order to reach specific markets or corporate demographics through online display, B2B marketers have needed to rely primarily on targeting by content – placing ads either on sites of an editorial focus likely to be read by their target audience, or using contextual models where ads appear adjacent to related content. MORE
Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics. Website Demographics are only available to those who already have a LinkedIn Ads account. MORE
LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. LinkedIn Website Demographics will allow marketers to breakdown their website audience according to eight individual professional dimensions: Job title. Creating Tailored Remarketing Lists with LinkedIn Demographics. MORE
Content Marketing Content Planning Content Strategy ABM account based marketing behaviors buyer personas buyers journey content demographics digital email marketing environmental marketing personality personalization segmentation stagesPersonalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future. MORE
Demographics Related Topics Zoominfo
SEPTEMBER 9, 2020
Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data.
Oracle
OCTOBER 26, 2015
We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hootsuite
FEBRUARY 4, 2020
Understanding Instagram demographics is key to understanding your users. That’s why we compiled this list of the six Instagram demographics that matter to businesses who have an Instagram presence (or are thinking of getting one). Instagram general demographics. Instagram age demographics. Here’s a look at the age-demographic breakdown among U.S. It isn’t just the younger demographics logging into Instagram, though. Instagram gender demographics.
Hootsuite
MAY 28, 2020
Social media demographics change constantly. And Twitter demographics are no different. With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. The 25+ most important Twitter demographics for marketers. Twitter location demographics. More Twitter location demographics to note: Most Twitter users in the U.S. Twitter age demographics. Twitter gender demographics.
Hubspot
APRIL 16, 2019
Read on to learn about the video platform’s age, geography, gender, education, and household demographics. 2019 YouTube Demographics. YouTube Age Demographics. YouTube Geography Demographics. YouTube Gender Demographics. YouTube Education Demographics. YouTube Household Demographics. Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube.
Hootsuite
DECEMBER 20, 2019
Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. The only platform that has Facebook beat with this demographic is YouTube, with 74%. Seniors are the smallest, but fastest growing Facebook age demographic.
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Marketing Insider Group
DECEMBER 16, 2015
The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].
Hootsuite
MARCH 11, 2020
Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics. LinkedIn location demographics. Linkedin income demographics. LinkedIn education demographics. LinkedIn general demographics. LinkedIn age demographic.
Alaniz
DECEMBER 8, 2017
The post How to Use LinkedIn Website Demographics to Improve Advertising appeared first on Alaniz Marketing. Digital Marketing
TowerData
APRIL 8, 2019
But don’t fret — customer demographic data is accessible, inexpensive and makes a big impact. Companies big and small need to cater to their customers wants and needs. Email Marketing Email Validation
Hubspot
MARCH 15, 2019
Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.
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QuanticMind
SEPTEMBER 19, 2019
The modern landscape of performance marketing has evolved quite considerably over the past decade as emerging technologies powered by artificial intelligence have pushed the boundaries… eBooks Performance Marketing Artificial Intelligence audience data Data Science performance marketing socio-demographic data
Sprout Social
MARCH 6, 2017
In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks? To get started, click on any of the anchor links below to jump to the specific demographics data set: Facebook. Facebook Demographics.
TowerData
JANUARY 7, 2019
You probably feel like you know what customer demographics are, but let’s get back to the basics. What exactly are customer demographics — and what makes them so valuable to marketers? Email Marketing Email Intelligence
Hubspot
DECEMBER 7, 2017
Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics. Website Demographics are only available to those who already have a LinkedIn Ads account.
Marketing Envy
AUGUST 8, 2017
LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. LinkedIn Website Demographics allows you to do precisely that. LinkedIn Website Demographics will allow marketers to breakdown their website audience according to eight individual professional dimensions: Job title. Creating Tailored Remarketing Lists with LinkedIn Demographics.
Dice
DECEMBER 29, 2017
Finding Your Lost Demographic. In exclusive demographic capture, a brand leans publically into the fact that they’re welcoming in a new segment and creates material and promotion specific to that effort. The post The Lost Demographic: What Financial Brands Are Missing by Not Marketing to Women appeared first on The Content Standard by Skyword.
The Point
OCTOBER 18, 2012
To date, in order to reach specific markets or corporate demographics through online display, B2B marketers have needed to rely primarily on targeting by content – placing ads either on sites of an editorial focus likely to be read by their target audience, or using contextual models where ads appear adjacent to related content.
ClearVoice
APRIL 7, 2020
If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way. The truth is, your audience may not be who you think it is if you are simply basing your targeting off of demographics or uneducated assumptions. Even if your past targeting efforts only focused on demographics, you have some data to start with.
Unbound B2B
FEBRUARY 15, 2019
Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Through these methods , it is possible to end up with a competitor list that has sufficient demographic, firmographic, and technographic data to take action on, even if the data may not be as accurate as data from your install base or customer base. The seller is also likely to have demographic, firmographic, and technographic data on them.
Content Standard
FEBRUARY 16, 2018
That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. This is the post-demographic world, but very few brands and publishers are taking notice. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more.
Content Standard
FEBRUARY 6, 2015
Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics. Once you’ve determined your audience, push your content to the platforms those demographics use most and don’t over-invest in platforms they only occasionally visit. Audience development is a tricky thing.
Marketing Insider Group
NOVEMBER 11, 2019
Instead of lumping people into demographics based on big data, marketers need to use deep data. Netflix is a great example of a company that uses deep data in a way that goes beyond demographic s. Marketing Strategy big data creative creative marketing data data analysis data-driven marketing marketing marketing demographicsData and creativity have always been siloed, even in our own minds.
Contently
AUGUST 18, 2016
For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist. Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter.
Hubspot
MARCH 20, 2017
Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency.
Biznology
AUGUST 8, 2018
They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive. Nothing about this reality invalidates demographic, psychographic, geographic, or firmographic data.
readwrite
MAY 8, 2008
Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Demographics are extrapolated from user panels and multiplied by traffic numbers gleaned from embed codes and presumably ISP data. I might be a nonprofit organization, for example, organizing an event that’s particularly relevant to a certain demographic group.
Marketo
JUNE 3, 2011
Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably. But as I dig into the details of their business, I find that attributes critical to the success of their deal don’t fit into their current scoring model.
Biznology
OCTOBER 23, 2017
Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.
Marketo
NOVEMBER 21, 2011
Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Lead Scoring isn’t hard, but it does need regular tweaks. We have been adjusting ours every quarter or so for over three years, so I thought I would share some of our less obvious but super important scoring attributes.
DivvyHQ
NOVEMBER 17, 2020
Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads?
DivvyHQ
FEBRUARY 26, 2020
Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics audience behaviors buyer personas buyers journey content demographics exercises experience firmographics market research marketing one-size-fits-all personalization psychographics reach segmentation strategyGetting the right content in front of the right buyer is the heart of well-deployed content marketing.
DivvyHQ
JUNE 30, 2020
Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. Content Analytics Content Marketing Content Planning Content Strategy Tips & How-Tos analytics buyer personas content conversions demographics marketing planning psychographics Research segmentation strategy target audience targetting
Biznology
APRIL 11, 2018
Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.
Hubspot
JUNE 3, 2016
If there were 100 developers in the world, how many would be women? Which countries would they live in? How many would be pros, and how many would be hobbyists? What coding language would they speak? These are the kinds of questions the folks at VisionMobile wanted to know -- which is why they surveyed over 30,000 developers for their annual Developer Economics survey , and then illustrated their findings in the infographic below. Their findings are pretty interesting.
DivvyHQ
MAY 4, 2020
Content Marketing Content Planning Content Strategy ABM account based marketing behaviors buyer personas buyers journey content demographics digital email marketing environmental marketing personality personalization segmentation stagesPersonalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future.
DivvyHQ
MARCH 3, 2020
Content Marketing Content Planning Tips & How-Tos behaviors brainstorming buyer personas calendar content customer customer feedback demographics editorial calendar emotion ideas ideation inspiration marketing planning platform social media stories storytelling themesStarting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue.
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