Marketers Need to Focus on Prospects' Behaviors, Not Demographics

Modern Marketing

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data.

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.

Trending Sources

Infographic: The Inevitable Shift of Snapchat Demographics

Contently

For more about Snapchat’s morphing demographics, check out the infographic below. The post Infographic: The Inevitable Shift of Snapchat Demographics appeared first on The Content Strategist.

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

Marketing Insider Group

The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of […].

The Power of Detailed Demographic Targeting

Reachforce

When was the last time you saw a billboard or television commercial? More likely than not, you saw a billboard the last time you were driving and definitely a commercial while you were watching television…but can you actually remember what they were advertising? Probably not, and this is because they were non-targeted advertising to a wide […]. Marketing Tips data driven marketing marketing

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

5 Online Demographics Stats. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle.

Infographic: How Boomers and Millennials Use UGC Differently

Contently

Both demographics like photos, but boomers are more likely to prefer written content or video. Social demographics Millennials social media user generated contentI’m technically a millennial, but I don’t always act like one.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts.

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The Problem With Account-Based Marketing

ANNUITAS

After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead. Blog account-based marketing Demand Generation Strategy demographic data Engaged lead firmographic data qualified lead

Ten tips for customer reactivation

Biznology

Demographic, lifestyle, and attitudinal data are especially revealing. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

9 Social Networking Demographics Figures and Statistics. “Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Find commonalities—by demographics, by purchases or based on your interactions. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy?

Should brands take a public stand on social or political issues?

Biznology

This study also showed that as a result of the presidential election, most of these professionals (57%) recognize that understanding the demographics and values of a brand’s customers is more important than ever.

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6 important data points to record on your customers

Biznology

Demographics Data. Demographics data includes: Age. Plus you can see how well your customers match your projected demographics when you developed the products or services you’re selling. Customer data is one of the most important parts of your business success.

How Putin’s brand inspires Trump

Biznology

Content Marketing Public Relations 2016 presidential race audience targeting authoritative brand brand image brand marketing brand persona donald trump Ivanka Trump leadership brand media control public relations Putin republican party Target audience Trump trust Vladimir Putin voter demographics

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How to use customer data to develop marketing insights

Biznology

Get the demographic information that will tell you the most about how to offer your customers a better experience. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

30 fascinating facts about organic vs paid social media

Biznology

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Organic vs paid social media. Social media is the most genuine form of marketing.

Looking Outside In: Know Your Buyers First

ANNUITAS

Demographic information is critical for most marketers using buyer personas according to the ANNUITAS research. Blog ANNUITAS study Buyer persona buying process Demand Generation Strategy demographics*This post was first published in January 2015 via ANNUITAS.com.

Effective types of native advertising for small businesses

Biznology

Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares.

Advanced Lead Scoring – Beyond Behavior and Demographics

Modern B2B Marketing

Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino When speaking to our customers, I often find that lead scoring has helped their organization considerably.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. A goldmine of social media trivia, e.g.: Classmates.com has the oldest demographic of any major social network.

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An End to B2B Social Media Madness

Marketing Craftmanship

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.

Automated Behavioral Segmentation: Personalized in Real Time

ActiveDEMAND

The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior.

4 benefits of using emojis in email subject lines

Biznology

Know your audience and the demographics to ensure that your audience “gets” the emoji meanings. Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates.

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Does your marketing speak persona?

Biznology

It’s not enough to understand gender, age, or even a few more demographics. We lived in the world of demographics when all we could do was advertising. Content Marketing Internet Marketing Monthly Newsletter Content marketing marketing persona sales demographic

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

This is the bull’s-eye demographic for many companies’ marketing. Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway.

Begin Audience Development by Hunting Down Your Demographics

Content Standard

Before you research specific demographics, it’s important to identify any gender, age, location, or interest requirements. You should look at your outreach method both when determining your audience and after you’ve established your key demographics.

The Differences Between Behavioral Segmentation and Audience Segments

ActiveDEMAND

Conventional wisdom indicates 18 to 35-year-old males would be the ideal target demographic. Behavioral Segmentation To get beyond simple demographics, marketers need to think about what makes one individual different from another.

Three Ways to Improve Personalized Marketing

ActiveDEMAND

Let’s look at three major ones: GEO-IP SEGMENTATION Demographic segmentation is a concept that’s extremely important to all marketing departments. Use geographic demographics to ensure you are targeting the ‘prairie’ finches and not the ‘sea-coast’ eagles.

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Modern B2B Marketing

Here are some of the demographics we score that you might not normally consider: Bad data. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Is Snapchat for Small Businesses?

Vertical Response

Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. Snapchat’s demographic skews younger than Instagram, but according to a Pew Research Center report , Instagram is much more popular across the board.

How to Use Syndicated Content to Generate Leads

Marketing Insider Group

This helps you optimize returns and put your content in front of a relevant demographic with high buying potential, so you’re not […].

What Can Customer Segmentation Do for Your Big Data Marketing?

Reachforce

For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […].

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

Act-On

Demographics & firmographics: Demographics is the data most marketers already have, such as a lead’s location, name, job title, etc.

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Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales

Act-On

The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Demographic Qualifiers. .

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy

Reachforce

B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions.

Beware the Siren Call of Pre-Qualified Leads

The Point

It’s much cheaper to generate leads that are filtered solely by more traditional demographic criteria: job title, geo, company size, installed technology, etc.

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Marketing To Millennials Is A Mistake

Marketing Insider Group

The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. The generation known as “millennials” is a mysterious enigma to businesses and marketers alike.

Firmographics for the Sophisticated Marketer

Reachforce

For example, demographics is a standard way to segment and target potential customers for the B2C marketer, but it’s far less useful for the B2B marketing pro.

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