Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. At the start of September, the company announced a big price increase for team subscriptions. It’s completely disrupted my business,” Hornstein said.

Enterprise Management 113

Enterprise Management Price Pricing Paid Search Agency 113

SocialPilot

DECEMBER 19, 2024

Sprout Social is an advanced social media management tool with great team collaboration and other advanced features. Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses.

Price 85

Price Pricing Cost Enterprise Management 85

Martech

APRIL 29, 2025

OpenAI is rolling out shopping features withinChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. More features. What is shopping in ChatGPT.

Features 92

Features Price Pricing Keywords 92

Vision Edge Marketing

DECEMBER 10, 2024

Answers to these types of questions will help you articulate the advantages of your product, much like sketching out the features of your sandcastle before construction begins. This could be a unique feature, superior quality, or exceptional customer service. The same is true for how you position your product.

Marketing Analytics Tools 237

Marketing Analytics Tools Enterprise Management Product Work Management 237

SocialPilot

DECEMBER 15, 2024

If youre exploring Metricools pricing, chances are youre weighing its value against your social media management needs. Metricool offers features that cater to a range of users, but pricing is always an important consideration. Is the cost aligned with the features and benefits you use?

Price 75

Price Pricing Cost Enterprise Management 75

Marketing Insider Group

JANUARY 7, 2025

Hiring an agency is often more affordable than maintaining an in-house team, with flexible pricing models to suit various budgets. Many agencies provide flexible pricing models to suit different budgets. Budget and Pricing When You Outsource Web Development Look into the agency’s pricing models.

CMS Development 288

CMS Development Paid Search Agency Advertising Agencies Ad Agencies 288

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. The post Features drive marketers to replace martech, but cost is top of mind for new apps appeared first on MarTech. Processing.

Cost 115

Cost Work Management Marketing Automation Services Marketing Management 115

SocialPilot

DECEMBER 16, 2024

If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. We will guide you through Later pricing plans and features suitable for different business types from individuals to small businesses, growing businesses, agencies, and enterprises.

Price 75

Price Pricing Cost Paid Search Agency 75

Martech

APRIL 16, 2025

6 key considerations when evaluating AI in martech Here’s how I evaluate if I’m looking at actual AI or old logic with a new label and higher pricing. But you’ll want to understand if the new feature is labeled AI. But you need to know what you’re buying, especially if it comes with an increased price tag.

Marketing AI 92

Marketing AI Pricing Price Automation 92

WordAgents

MAY 8, 2025

6 Top Content Writing Agencies That Scale With Your Business Here is a breakdown of six popular agencies, examining what they offer, where they fall short, pricing, and turnaround times. Pricing Pricing is based on fixed rates per word and fixed prices for subscription services. offers a 3-5 business day turnaround time.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Zoho Social offers a range of pricing plans designed to suit different user levels, but how well does it deliver on its promises? Each Zoho Social plan has specific features matching various business requirements. Heres a glance.

Price 85

Price Pricing Cost Paid Search Agency 85

Marketing Insider Group

JANUARY 6, 2025

Price If someone cant afford what you are offering, they are not going to buy it. And similarly, even if they can afford it, if the price is too high, they are going to balk at it and find an alternative. Setting an appropriate price can be challenging, but it is indispensable if you want your marketing strategy to be effective.

Product 170

Product Cross-Selling Marketing & Strategy Price 170

Tomorrow People

AUGUST 5, 2024

Software products often share similar features and, unlike tangible B2C products, they tend to be more abstract. This informs all your marketing mix decisions (product, price, place, and promotion). Pricing All businesses aim to keep costs as low as possible, but some choose to make price a part of their positioning strategy.

Positioning 177

Positioning Product Tips Churn Rate 177

Tomorrow People

AUGUST 5, 2024

Software products often share similar features and, unlike tangible B2C products, they tend to be more abstract. This informs all your marketing mix decisions (product, price, place, and promotion). Pricing All businesses aim to keep costs as low as possible, but some choose to make price a part of their positioning strategy.

Positioning 177

Positioning Product Tips Churn Rate 177

Vision Edge Marketing

DECEMBER 3, 2024

Four Examples of the Heavy Price of Ignoring Data Data-driven decision-making is good business and good for business. While Apple introduced the iPhone in 2007 and Google launched Android, Nokia continued to focus on feature phones and its Symbian operating system.

Statistics 239

Statistics Allocation Terms and Conditions Lead Ranking 239

Marketing Insider Group

DECEMBER 16, 2024

Multimedia and Engagement Features Note whether competitors include images, infographics, or videos to enhance engagement. This is the #1 choice among marketing professionals, though it comes with a hefty price tag. Use of Headers Look at how headers, subheadings, and bullet points improve readability and flow.

Analysis 245

Analysis SEO Tools Domain 245

protocol 80

DECEMBER 4, 2024

HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

Hubspot 84

Hubspot Features Cost Marketing Automation Services 84

Contently

OCTOBER 3, 2024

Beyond that, Google Analytics offers a wealth of search engine optimization features and benefits: multiple traffic statistic options, real-time audience tracking, site visitor behavior views, conversion reporting…the list is endless. Ahrefs pricing: Lite ($129/month), Standard ($249/month), Advanced ($449/month) 2. Oh, and it’s free!

Budget Programs 138

Budget Programs Enterprise Management CMS Development SEO 138

Marketing Insider Group

APRIL 21, 2025

Freelancers and agencies offer flexible pricing models, whether its a one-time project fee or an ongoing retainer. A simple landing page might work in the beginning, but later on, they may need e-commerce functionality, blog integration, or custom features.

Small Business Marketing 264

Small Business Marketing Design Paid Search Agency Work Management 264

Martech

FEBRUARY 4, 2025

As long as it has these nine features, you can still manage your projects and keep the team connected. We’ve ranked them from most to least common so that you might need a more sophisticated application or a higher-priced version of the tool. Now, everyone is going to be using the same project management tool. Processing.

Marketing Automation Services 89

Marketing Automation Services Work Management Features Tools 89

Webbiquity

JULY 11, 2024

Be honest about your products and services, including their features, pricing, and any potential limitations. Keep your customers informed about changes in service, pricing, or company policy. Maintain Open and Honest Communication Transparency is key to building trust.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

The Point

MARCH 24, 2025

Feature introductions: Subtly introduce additional modules or premium features as “future-proofing” their current solution. Use case expansion: Highlight case studies showcasing how similar companies leveraged additional features to scale their success.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Zoominfo

JANUARY 24, 2025

Look for features like CRM integration, scalability, and ease of use when evaluating options. Use this as your checklist of the features, benefits, and capabilities that make these tools essential for turning data into revenue. Weve scoured online reviews and rankings to compile this list of the leading sales analytics platforms.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Convince & Convert

SEPTEMBER 28, 2024

Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. They even featured the viral creator’s video and imagery on the product page. And then— boom ! It hit multiple best-seller lists.

Viral Marketing 158

Viral Marketing Branding Brand Identity Paid Search Agency 158

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Brands must use this feature carefully, as AI can sometimes miss the mark with irrelevant and varied search results.

Marketing AI 115

Marketing AI eCommerce Amazon Display 115

Salesforce Marketing Cloud

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Promotional pricing involves a temporary price drop on products or services.

Price 52

Price Pricing Promotion Merchandising 52

WordAgents

APRIL 8, 2025

The most successful businesses recognize that facts and features matter less than the feelings their content evokes. Discount promotions are more effective when anchored against original pricing. Sale announcements perform best when emphasizing the reference price alongside the reduced amount.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Martech

OCTOBER 7, 2024

New multimodal Lens features. Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. As Google and other search engines continue to innovate around AI and search, it is important to continue to watch the ongoing tests and launches of these features.

Marketing AI 127

Marketing AI Organization Google Paid Search Agency 127

Optinmonster

JULY 24, 2024

Our experts thoroughly evaluate plugins for features, usability, and performance. SEO & Web Traffic Competitor Analysis Tools Tool Name Best for Pricing Semrush In-depth SEO research on competitor keywords, traffic, content gaps, and more. And those are just the features I use as a writer. Free plan available Starts at $117.33/month

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Webbiquity

NOVEMBER 25, 2024

The Deal: This package includes all of HubSpot’s core products at a discounted price – no promo code required. Key features include completely free use; a clean storyboard to combine multiple photos and clips; flexible video editing tools like trim, split, text, and voice-over; and high-definition video export.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Webbiquity

MAY 16, 2023

Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison. Your pricing will vary based on your traffic volume. MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 348

Marketing Analytics Tools Analytics Google Work Management 348

Martech

JANUARY 22, 2025

” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. Heres how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects. How long is a piece of string?

Work Management 121

Work Management Marketing Management Contingency Planning Budget Programs 121

Zoominfo

NOVEMBER 18, 2024

We’ve done the research to compare the top-rated website visitor identification software vendors — but first, here’s an overview of the definitions, features, and benefits of website visitor ID software platforms. Its integrations and easy-to-use features make it an ideal choice for businesses focused on customer experience and growth.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Martech

JULY 30, 2024

Although pricing details are not available, this looks like a move to make improved CX available to small and medium businesses as well as the enterprise. Specific features. The new CX suite includes these features: AI-powered surveys. Why we care.

Enterprise Management 119

Enterprise Management SMS Customer Satisfaction Marketo 119

Act-On

SEPTEMBER 16, 2024

But as we head into budget season, the reality is becoming clear: many of these tools are not living up to their hefty price tags. The Cost of Complexity : Platforms like Eloqua offer a wealth of features, but that complexity often comes at a price. Rising Costs : The more complex the platform, the more expensive it tends to be.

Budget Programs 130

Budget Programs Marketing Automation Services Eloqua Marketing Proposals 130

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 118

eCommerce Marketing Management Digital Transformation Small Business Marketing 118

SocialPilot

NOVEMBER 28, 2024

In this blog, we’ll discuss Synup vs. BrightLocal, breaking down the key features and benefits of both platforms. We’ll also compare their pricing, ease of use, and overall effectiveness in helping you manage your online reviews. Another great feature is the AI-powered responses.

Enterprise Management 88

Enterprise Management Paid Search Agency Work Management Best Practices 88