Trending Sources

Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

B2B Marketing Insider

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. All sales leads are not equal.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. There was no lead validation and qualification. All sales leads are not equal.

Email Marketing and the Mystery of the Valid - Invalid Address

Modern Marketing

This is typically where the mystery of the valid/invalid address comes into play. Determining when an address is valid or not all goes back to the bounce code that ESPs get back from the receiving domain.

3 Simple Ways to Validate Your Content Ideas

bizible

The first part of an idea should involve validation, which is a step that most people fail to take seriously in their content creation process, as explained by Moz guru Rand Fishkin in his reply.

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

The Point

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”.

McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

Here are highlights from the fifth annual McKinsey study, “ How social technologies are extending the organization ” (registration required).

How to Design and Validate CRO Experiments [Free Template + Calculator]

Hubspot

Creating new content on a regular basis isn't always easy -- especially when you're on a small team. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master.

“Trending Now”: How Social Validation Impacts Your Quota

Sales Intelligence View

This is the premise of “social proof” (also known as social validation) — and not surprisingly, this concept is directly transferable to consumer behavior in the business world. A guy walks into a party.

Tried and Tested Messaging Validation

Akoonu

With messaging, there’s a lot at stake. Messaging impacts your Marketing team’s ability to produce the right content and run successful, targeted campaigns. It also affects your Sales team’s ability to bring in revenue. Brand Identity, Positioning, and Messaging

How to Validate Your B2B Go-to-Market Plan

Great B2B Marketing

The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. My team and I are often asked to comment on – or do a more formal evaluation of – a […]. Marketing Plan Sales Model b2b Go-to-Market Market Plan

Show Me the Money

The ROI Guy

Vendor provided calculators may look good, but without independent validation, will do little to convince today’s skeptical buyer. 3rd party validation Alinean business case Financial Justification Frugalnomics IDC Pisello Randy Perry ROI ROI Analysis

3 insights from intelligent content conference

Biznology

” moments amidst the sea of validation for my work. I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests.

Ensuring Data Quality with Validation Rules

LeanData

One way of helping maintain a structured Salesforce instance is by using Validation Rules. Here is Salesforce’s definition: “Validation Rules verify that data a user enters in a record meets the standards you specify before the user can save the record.”

Ensuring Data Quality with Validation Rules

LeanData

One way of helping maintain a structured Salesforce instance is by using Validation Rules. Here is Salesforce’s definition: “Validation Rules verify that data a user enters in a record meets the standards you specify before the user can save the record.”

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

Validation came not from readers as much as from “publishers, editors and fellow content creators. Don’t seek validation from the response to individual posts, he suggests, but from the collective responses to the entire body of your work.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

Validation came not from readers as much as from “publishers, editors and fellow content creators. Don’t seek validation from the response to individual posts, he suggests, but from the collective responses to the entire body of your work.

How to Appeal to Buyers’ Pride

Sales Intelligence View

Challenger reps assert controversial views that jolt a buyer into seeing the validity of their points. Pride has two distinct meanings: one that is purely negative and another that is much more positive.

Content with Intent: Validate Your Authority

Biznology

Facebook - Like Twitter, not everyone is here but many are and it's a great venue to display subject matter expertise in short bursts, or to point people to other places where they can see and validate your standing in the industry. Image via Wikipedia. by Frank Reed.

Top 5 B2B Marketing Tactics You Can’t Ignore

B2B Marketing Insider

Seemingly every week there is a new marketing tactic to not just analyze for validity and endurance, but to learn, implement and take advantage of. In our ever-advancing world, it can be hard to keep up – for B2B marketers, especially.

Five Strategies to Jumpstart Your Sales

Sales Intelligence View

Keep your client relationships active (or snag new prospects) by suggesting a meeting with a valid business reason to talk to your connection. We were thrilled to host yesterday’s webinar with Jill Konrath on “Five Strategies to Jumpstart Your Sales.”

Big Data Marketing: 5 Ways You Can Overcome Content Shock

Reachforce

Yes, there is a lot of content out there, and yes, an argument can easily be made that content shock is a valid concern for big data marketing teams.

5 Simple Ways to Write Better Emails

Act-On

And in a statistically valid way! How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

Dark patterns in B2B. Where do you stand?

Beyond

Depending on where you stand on the matter, it uses valid or unacceptable design techniques A dark pattern aims to maximize conversion through some degree of user deception.

HOW TO: Validate, Enrich and Grow your Targeted Marketing Contact Data – B2B Marketing and Sales Tip #294

Reachforce

Data Validation, Enrichment and Growth [this is typically outsourced to a trusted data services partner]. Just joining us? Catch up quick, here’s step 1 and step 2 of a recommended Marketing Data Cleansing Plan. Step 3. Now that you have a subset of your marketing contact database identified, the

Industrial Content Marketing – Selling the Problem not Just Solutions

Industrial Marketing Today

Those are all great and valid reasons for industrial companies to […] The post Industrial Content Marketing – Selling the Problem not Just Solutions by Achinta Mitra appeared first on Industrial Marketing Today.

Stuff Your Turkey, Not Your Database: How to Keep Your Email Database Clean

Salesfusion

First, you need to look at the quality of your data, especially as it pertains to the validity of email addresses. Therefore, you need to ensure that all of the email addresses on your list are valid.

How Clean is Your Database?

Act-On

Two key components that drive inbox placement (as well as higher ROI on your marketing initiatives) are validation of your email addresses and low spam complaint rates. List Validation Services. There are several companies that help marketers validate their data before sending to it.

Spam 46

How Clean is Your Database?

Act-On

Two key components that drive inbox placement (as well as higher ROI on your marketing initiatives) are validation of your email addresses and low spam complaint rates. List Validation Services. There are several companies that help marketers validate their data before sending to it.

Spam 45

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Make sure you pick a winner that’s statistically valid. These aren’t statistically valid results, but this shows what your tests would look like. Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts.

Visually + ScribbleLiveThe Future of Content Marketing

ScribbleLive

With data science and content at its core, ScribbleLive supports every stage of the marketing lifecycle by giving marketers the ability to: Plan: Use data science to validate topics marketers should focus on and which influencers to align with for greatest impact.

Why You Need to Create Buyer Personas (and How to Do It)

ScribbleLive

Use many different data points (and validate them). It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

Make sure your request is validated with real numbers, and strong evidence that more marketing money will equate to a more successful business. If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year.

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Why You Should Consider Using Twitter for B2B Leads

Act-On

Find something you have in common and use that, or refer to how you found them, to establish a valid reason for trying to connect. Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Make sure you pick a winner that’s statistically valid. These aren’t statistically valid results, but this shows what your tests would look like. Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts.

10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

To make things easy for you, we’ve cherry-picked a list of 10 validated groups that offer great content (and conversation!) With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

I would recommend a list validation to cut down the number of bad emails in your list prior to sending, which will in turn lower the hard bounce rate.

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Professionals often look to outside research to discover and validate new ideas. Between social validation and sharing of brand value, working with partners (or groups of partners) builds credibility with new prospects.

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