Market Validation: The One Step You Can’t Afford to Skip
Vision Edge Marketing
OCTOBER 12, 2021
To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation and selling share a common effort: conversations. You decide to leapfrog the validation step.
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