But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. MORE

e-books, our blog, webinars, co-registration opportunities, etc.). However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World. MORE

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. It looks like I'm not the only one. MORE

Advanced Lead Tactics Email Marketing Opt-In Advertising Co-registration Email Database Email List Lead Nurturing Opt-in Advertising UnsubscribersYou’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. MORE

I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. What is Co-registration Lead Generation? (or, or, Co-Reg). Has co-registration worked for you? MORE

co-registration, email list purchases, etc.) Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. MORE

Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Every industry does email marketing a little differently. MORE

Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or opt-in advertising with a third party? MORE

If you are in retail, leveraging co-registration programs for channels like email can help to bolster the active list sizes of both organizations. Chances are that this isn’t the first Game of Thrones post that you’ve read. MORE