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Creating an Event Marketing Calendar: Essentials to Include

Marketing Insider Group

For example, did a specific type of content drive registration better than others? As the event draws closer, highlight key draws, such as special guests or exclusive activities, to drive registrations. Setting sufficient deadlines for external contributions, such as event co-hosts or sponsors. Analysis of previous campaigns.

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How AI can revolutionize creative impact measurement

Martech

AI is good at breaking something into its component parts, said Michael Cohen, chief data & analytics officer for Plus Company and the studys co-author. The full survey can be found here (no registration required). In the classic image recognition problem, it’s fundamentally breaking it down to be able to answer the question.

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Channel Partners vs. Distributors: What’s the Difference and Why It Matters for Your Incentive Programs

Computer Market Research

Why the Difference Matters for Incentive Programs The way you structure incentive programs should reflect the role each channel partner or distributor plays.

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New horizons for data-driven direct mail marketing

Martech

” Dave Fink, co-founder and CEO of Postie, underlined the breadth of the channel. ” Direct mail marketing in 2024 The state of direct mail marketing in 2024 is healthy, according to a report (registration required) from direct mail marketing automation company Lob. . “That’s the beauty of direct mail.

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Influencer Marketing in B2B: Why It’s Time to Believe the Hype

B2BMarketing.net

Co-branding (35.6% 2 -Content Production Requirements: High-quality video content required significant additional production budgets Co-created research reports included data gathering and analysis costs Webinar and event participation included supplementary technical expenses. Micro-Influencers Micro-influencers appeared in only 0.6%

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5 Ways Agentforce Can Elevate Your Marketing Strategy

Salesforce Marketing Cloud

Trusting the attendees can find the sessions most relevant to them with a self-guided experience can result in more opportunities to abandon registration. For repeat attendees, the agent can even suggest new content based on past sessions and complete registration with their customized agenda.

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Partner Enablement Strategies: How to Equip and Empower Your Channel Partners

Computer Market Research

Strategies include: MDF campaigns with pre-approved media kits Co-op funding for local events or webinars Sales incentives for new customer wins or upsells Leaderboards, SPIFs, and milestone bonuses Tie incentives to specific behaviors like certifications, quarterly revenue goals, or deal registrations.