Is Co-Registration a Lead Generation Tactic to Consider?

NuSpark

I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. What is Co-registration Lead Generation? (or, or, Co-Reg). If you ever signed up for a newsletter from a publisher, and you check a box that gives the publisher permission to send you related offers from advertisers, that’s where co-registration begins. Has co-registration worked for you?

How To Use Online Holiday Shopping to Grow Your Email List

Opt Intelligence

You can use this increased online activity to your advantage through co-registration. We’ll help you identify the publisher websites and co-registration partners that are a match for your business. Activate Co-Registration Campaigns.

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Three Quick Ways to Improve CCPA Compliance

Opt Intelligence

Opt-in advertising allows you to generate leads without landing pages , eliminating costly and time-consuming development in favor of safe, secure and simple co-registration. Co-registration makes it incredibly easy for new subscribers to join your email list.

How To Use Leap Year to Generate More Leads

Opt Intelligence

When it comes to lead generation, and especially co-registration, time is of the essence. Lead Nurturing Opt-In Advertising Co-registration Lead Generation Opt-in AdvertisingLeap Year brings an extra day in February once every four years. And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing.

How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

Advanced Lead Tactics Email Marketing Opt-In Advertising Co-registration Email Database Email List Lead Nurturing Opt-in Advertising UnsubscribersYou’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch?

Using Double Opt-In to Maintain List Quality

Opt Intelligence

It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list. Every email address on your list will have explicitly opted in to receive marketing messages from you: once through a co-registration ad, and a second time via double opt-in email confirmation. A simple co-registration form allows them to opt-in with just a few clicks.

Get Your Email List Ready for The Holiday Shopping Season

Opt Intelligence

Our unique approach to opt-in advertising uses co-registration to find new leads on trusted partner websites and allow them to quickly and easily opt-in.

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11 Red Flashing Warning Signs of Email Deliverability Problems Ahead

Oracle

At the other end of the spectrum are people who are getting onto your email list through, for instance, a sweepstakes or co-registration. And people who opt in via a co-registration form may not be familiar with your brand or may be confusing it with another brand. Nothing can destroy your email marketing performance quite like email deliverability problems.

New Year, New Lead Generation Resolutions

Opt Intelligence

Opt-in advertising allows you to target users on the websites they already frequent, and co-registration means they can join your list in just a few clicks. The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time.

What It Really Means To Generate Leads Without Landing Pages

Opt Intelligence

Co-registration allows users to quickly and easily opt-in directly on the site they are already browsing. When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation.

Back To School: Four Lead Generation Lessons to Learn Now

Opt Intelligence

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages.

The Top 3 Benefits of Opt-In Advertising

Opt Intelligence

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email.

How to Rebuild Your Email List After GDPR

Opt Intelligence

Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or opt-in advertising with a third party? GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens , most have adopted its principles on a global level to ensure full compliance.

How to Measure Your Content Marketing Effectiveness

Content Marketing Institute

e-books, our blog, webinars, co-registration opportunities, etc.). However, we’ve found it’s more important to track conversions to email subscription, topics of interest, and registrations for a CMI activity such as Content Marketing World. Editor’s note: You may have missed the original post when we published it several years ago.

Industry Spotlight: Email Marketing at Nonprofits

Litmus

Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Nonprofits are less likely to acquire new subscribers using list purchases, list rental, and co-registration, according to our research, and all three of those top the list of the most problematic list growth tactics. Every industry does email marketing a little differently.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. It looks like I'm not the only one. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006.

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

co-registration, email list purchases, etc.) Every year, around Halloween, organizations meet to begin the battle for budget allocations for the New Year. For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011.

5 Strategic Business Lessons From Game Of Thrones

Oracle

If you are in retail, leveraging co-registration programs for channels like email can help to bolster the active list sizes of both organizations. Chances are that this isn’t the first Game of Thrones post that you’ve read. For die-hard fans of the popular HBO television series based on George R.R. Martin’s A Song Of Ice and Fire book series, it’s common to have your Facebook feed flooded with articles on the show.