Search Engine Journal

MARCH 30, 2023

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared first on Search Engine Journal.

Ads 98

Ads Features PPC 98

Search Engine Journal

FEBRUARY 23, 2023

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

Features 116

Features Google Campaigns Ads 116

Martech

MAY 10, 2024

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. ChatGPT doesn’t want to copy Google’s model or layout (he hates ads). The post ChatGPT expected to launch search feature Monday appeared first on MarTech. Rumor has it.

Features 72

Features Marketing AI Wikipedia User-Generated Content 72

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Google Ads is renaming some key terms in your audience report and throughout Google Ads.

Features 103

Features Google Ads Segmentation 103

Search Engine Journal

JANUARY 30, 2023

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

Keywords 113

Keywords Features Google Ads 113

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer Value mode.

Marketing AI 88

Marketing AI Features Google Campaigns 88

Search Engine Journal

NOVEMBER 24, 2021

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. The post Google Ads App Updated With 3 New Features appeared first on Search Engine Journal.

Features 141

Features Google Ads 141

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

SERP 272

SERP Paid Search Agency Features Companies 272

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Martech

FEBRUARY 8, 2022

Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. Image: Google.

Paid Search Agency 92

Paid Search Agency Features Google Ads 92

Search Engine Journal

NOVEMBER 14, 2022

Here's how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal.

Ads 90

Ads Research Features Tips 90

Search Engine Journal

SEPTEMBER 13, 2022

The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.

Features 97

Features Ads Campaigns Google 97

Search Engine Journal

JULY 22, 2021

Facebook Ads offers many tools and features that marketers should know about. The post 12 Facebook Ads Features Every Marketer Should Know appeared first on Search Engine Journal. Learn about 12 that can help elevate your campaigns.

Facebook 137

Facebook Features Ads Search Marketing 137

Search Engine Journal

OCTOBER 27, 2022

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.

Features 105

Features Practices Google Ads 105

Martech

MARCH 8, 2022

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were featuring more female characters in ads, there was an under-investment in deploying those ads.

Features 86

Features Research Ads Advertising Agencies 86

illumin

APRIL 23, 2024

Earth Day is back and this year advertisers are rallying to create more inspiring ads that bring some critical action. Taking action is an important part of an effective Earth Day campaign, as it is for any purpose-based set of ads. However, others show up, putting in the work to build a better future for our planet.

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Search Engine Journal

MAY 2, 2022

As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search Engine Journal.

Features 102

Features Google Ads Campaigns 102

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

Paid Search Agency 114

Paid Search Agency Ads Ad Exchange Advertisements 114

Search Engine Journal

NOVEMBER 18, 2021

Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. The post Google Ads Insights Page Updated With 4 New Features appeared first on Search Engine Journal.

Features 128

Features Google Ads Business 128

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. Ad Protect is an upgrade of the Edgemesh Server. Once a visitor surpasses a particular ad-click rate, they and their IP address are tagged. What it does. The problem.

Click Fraud 88

Click Fraud Paid Search Agency Features Ads 88

Webbiquity

JUNE 28, 2022

Consider adding charts and graphics to show the results your clients have achieved working with you. The post Why Your B2B Marketing Should Feature Case Studies appeared first on B2B Marketing Blog | Webbiquity. The case study highlights how they achieved 12 times more work from home than in the office. Use Hard Facts.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Salesforce Marketing Cloud

DECEMBER 14, 2023

The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Search Engine Journal

AUGUST 12, 2021

Google Ads released a new version of Google Ads Editor with a slew of new features. The post Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More appeared first on Search Engine Journal. Here's what you need to know!

Ads 100

Ads Features Google Marketing Qualified Leads 100

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. If these Search Ads 360 features are useful for you or your clients, then try to gain access to this closed beta.

Paid Search Agency 93

Paid Search Agency Google Ads Media 93

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 139

Paid Content Features B2B Marketing B2B 139

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Shopping Collections. No shopping video is needed. Affiliate Hub. Fourthwall.

Youtube 76

Youtube Features Merchandising Sample 76

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 118

Marketing Automation Services Marketing AI Marketing Automation Automation 118

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 112

Features Marketing Analytics Tools Google Demographics 112

Martech

DECEMBER 7, 2021

The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Learn more here.

Paid Search Agency 86

Paid Search Agency Features Ads Touchpoints 86

readwrite

APRIL 24, 2024

This includes an ad-tech business in China previously embroiled in privacy disputes. Google previously blacklisted Yeahmobi’s SDK as “malicious” following an investigation into ad fraud and attribution abuse, Silent Push stated. Ad.txt files are aimed at combating certain types of ad fraud. and the U.S.

Ad brokers 98

Ad brokers Paid Search Agency Advertising Agencies Ads 98

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 85

Paid Search Agency Ads Google Marketing Analytics Tools 85

Search Engine Journal

OCTOBER 28, 2021

The post Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist] appeared first on Search Engine Journal. Don't let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand.

Features 106

Features Campaigns Ads Advertisements 106

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. Creating ads tailored for your audience.

Cost per Acquisition 106

Cost per Acquisition Demand Ads Google 106

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. Serving ads to high-value customers at optimal moments significantly enhances the probability of conversion, engagement, and potential sales. Improved ads package. Its photo classification abilities. Why we care.

Paid Search Agency 103

Paid Search Agency Ads Network Marketing Intent 103

illumin

OCTOBER 30, 2023

This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows. Only the holiday season is a bigger income generator.

Ads 105

Ads Best Practices Television marketing Advertisements 105