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The Marketing Book Podcast: “The Consumer Behaviour Book” by Anthony Tasgal

The Forward Observer

Listen to the Interview… Links… The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal (Amazon) The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal (Marketing Book Podcast interview) The Smart Advertising Book: How To Deliver (..)

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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. And if you’re not sure what a clear description would look like, read Wikipedia. Good content marketing educates the customer.

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Will Wikipedia Think Your Page Is Notable?

Content Marketing Institute

You want a Wikipedia page. Continue reading → The post Will Wikipedia Think Your Page Is Notable? Aren’t sure the content will pass muster? Your success lies in a single word – notability. appeared first on Content Marketing Institute.

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What You Need to Know to Get a Wikipedia Page Published

Content Marketing Institute

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. Continue reading → The post What You Need to Know to Get a Wikipedia Page Published appeared first on Content Marketing Institute.

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Wikipedia 101 for Marketers: Navigating the Do’s and Don’ts

Walker Sands

Brand marketers often face challenges when it comes to Wikipedia. Questions like, “Who should be responsible for updating our Wikipedia page?” What distinguishes white-hat from black-hat practices on Wikipedia? “There are three factors to white-hat Wikipedia engagement: disclosure, collaboration and good-faith.

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What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO?

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How To Work With Wikipedia Editors To Successfully Update Your Content

Content Marketing Institute

Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.

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