The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

Marketing Insider Group

While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […]. The post The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent appeared first on Marketing Insider Group.

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Why Cost Per Lead Can Be a Bad Metric

ANNUITAS

A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning.

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Trending Sources

[VIDEO] The Cost of Bad Data

DiscoverOrg

So, question of the day is: Have you ever wondered just how much money having bad data in your sales and marketing system cost you ? Welcome to the first of our DiscoverOrg Whiteboard Wednesday series! Today, let’s talk money. Right – that’s what motivates sales guys?

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Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

ViewPoint

While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. Correctly emphasize the ROI value of qualified leads over their cost. Cost-Per-Lead.

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How Much Does A Lead Cost? [Infographic]

Marketing Insider Group

The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. While Healthcare leads cost almost twice that at $65. Not surprising to learn that the more questions we ask, the higher the cost of the lead.

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Is Marketing Automation Worth The Cost?

Marketing Insider Group

The post Why Marketing Automation Is Worth the Cost? The post Is Marketing Automation Worth The Cost?

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7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day.

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost. So now that options are at their highest and costs are low, should businesses be looking at the cheapest option?

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What Does a Marketing Automation Platform Cost?

Lead Liaison

Below, we explore the various factors affecting marketing automation platform costs. The question of how much a marketing automation platform costs is one that many marketers often ask. The post What Does a Marketing Automation Platform Cost?

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Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio

Act-On

Creating videos in-house is cheaper than hiring a pro, even including the cost of getting set up. Tripod : For a tripod, I really like the Magnus VT-4000, which costs $150. It’s old news to you that video is a great tool to add to your marketing toolbox.

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The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

Let’s explore the cost of these three options. Sales teams are an expensive way to gather and qualify data – not only in terms of an hourly rate, but in opportunity cost. Cost of Hiring a Research Team. Let’s look at the cost of hiring three researchers: Researchers: 3. Fully loaded cost per hour (each): $18.00. Cost per hour: $54.00. Cost per week: $1,890.00. Cost per month: $7,560.00. Total cost per lead $6.30.

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How Much Does Marketing Cost?

Marketri

So why is it so hard for marketing firms to answer the simple question, “How much does it cost?” As your grab your cart, there are going to be many factors that determine the cost of your shopping experience.

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Understanding the True Cost of Content in B2B Organizations

Marketing Insider Group

They “know the cost of everything, but the value of nothing.” The post Understanding the True Cost of Content in B2B Organizations appeared first on Marketing Insider Group. There’s a familiar expression used to describe some people.

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Understanding the True Cost of Content in B2B Organizations

Avitage

They “know the cost of everything, but the value of nothing.” Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend.

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Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. What Happens When Inbound Costs More?

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Direct Mail Personalization – knowing the options and costs

Direct Response Coach

The post Direct Mail Personalization – knowing the options and costs appeared first on McCarthy and King Marketing. Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized?

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7 Content Marketing Mistakes Costing You Time and Money

Act-On

Content marketing is getting harder. Ironically, it’s because of the content itself. There’s just a crazy amount of content available right now. And there’s more of it being published every day.

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Lead Generation: 2 simple tips to determine cost per lead

B2B Lead Generation Blog

Tweet Getting to the heart of lead cost is not easy. For example, should you factor in nurturing into the costs? Move toward thinking of lead cost in aggregate. So what should you factor into your lead cost? Does each lead cost only a penny?

The Real Cost of Sending Bad Email

Modern B2B Marketing

So what’s the real cost of sending bad email? Sending an email costs fractions of a penny while developing and implementing behavioral personalization is much more pricey — right? Here’s the cost: You spent $66,679 to acquire those 4,438 users.

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Inbound Marketing Leads Costs Less

Marketing Insider Group

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. Inbound Marketing Leads Cost Significantly Less.

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The Hidden Cost of Multitasking [Infographic]

Hubspot

But pinballing from task to task without a plan has a cost. On the bright side, prioritization can drastically reduce the lost productivity costs associated with multitasking. This post originally appeared on the Sales section of Inbound Hub.

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The Cost of Online v. Offline Lead Generation

LEADership

Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are differences that are worth learning! This infographic created by Salesforce takes a look at the major differences between online and offline leads, and illustrates a more detailed picture of the costs and benefits of each one. Let’s take a look: Cost Per Contact. The post The Cost of Online v.

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The Cost of Poor Data: How Marketing Automation Can Help

Reachforce

While many businesses are aware of the financial benefits that big data analysis can have for their business, fewer realize just how expensive poor data can be.

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15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

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7 Cost Effective Marketing Strategies For Growing A New Brand

Marketing Insider Group

In marketing your brand, it’s important to find a balance between the cost and the results. Here are some of the best and most cost-effective marketing strategies […]. The post 7 Cost Effective Marketing Strategies For Growing A New Brand appeared first on Marketing Insider Group.

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Sales Lead Management Leads to a Lower Cost of Sales

ViewPoint

Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” Jake reluctantly admitted that with better sales lead management he could reduce the cost of sales while increasing revenue.

Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Modern Marketing

Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers.

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The cost of losing a customer

The B2B Research Blog

What’s the cost of losing a customer? ‘A We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one. The cost of losing a customer differs wildly between businesses so you need to calculate your own ‘customer loss index’. Cost per lost customer.

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Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

LEADership

While stores can do this because their cost per unit lowers through economies of scale, the economies of lead generation services do not usually follow a similar pattern. The post Cost of B2B Lead Generation Services —Why Do they Vary So Dramatically?

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #4: How Much Should Leads Cost?

ViewPoint

How much should a lead cost? If you want more information on understanding how much you should be paying for a lead, check out our How Much Should a Lead Cost whitepaper. Matt also feels that the question “what should a lead cost” is the wrong question.

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CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research]

Marketing Insider Group

The post CMOs Are Behind On Disruptive Growth, And It’s Going To Cost Their Job [Research] appeared first on Marketing Insider Group.

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How to Reduce the Cost of a B2B Lead

LEADership

Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. There are a variety of tools out there to calculate cost per lead.

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Why Growth at All Costs?

LeanData

Growth at all costs has been the mantra in recent years as an unprecedented amount of investment has flooded into private companies – creating a class of businesses valued at $1 billion and more. Marketing is shifting from a cost center to a revenue generator,” Chen said.

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Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

Marketing Insider Group

So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? The post Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure appeared first on Marketing Insider Group.

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5 Common Infographic Pitfalls to Avoid at All Costs

Modern B2B Marketing

I’ve put together the top 5 infographic pitfalls you should avoid at all costs: 1. 5 Common Infographic Pitfalls to Avoid at All Costs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person. Given the enormous cost of recruiting, training, managing and retaining sales talent, this should represent a red flag for many companies. According to Hale, “The costs associated with employing sales and service people are high and finding true performers is a daunting task.

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Cost areas that make up a business video marketing communication

Biznology

The post Cost areas that make up a business video marketing communication appeared first on Biznology.

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8 Project Management Mistakes to Avoid at All Costs

Hubspot

P roject management stems from a solid foundation of planning, time management, and good old-fashioned organization, but a lot can go wrong along the way. A study of 10,640 projects from 200 companies in various industries revealed that only 2.5%

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The True Cost of Not Meeting Your Customers' Expectations [Infographic]

Hubspot

Ever since moving to Boston a few short months ago, I've allowed the Internet -- Yelp reviews, social media messages, food blogs -- to guide almost all of my of restaurant choices.

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