INDUSTRY INSIGHTS YOUR PEERS ARE READING
SEO Buyer PersonasPutting things in the right perspective has always been a strategic move whenever one needs to optimize efforts and maximize results. As a business owner, this is essential when targeting a specific audience that’s part of your customer base. MORE
There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). There are a lot of reasons why personas are valuable: Personas build understanding. MORE
In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future. The Connected Buyer. Image by daniel_iversen via Flickr. MORE
It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. Articulate the value of personas to all team members. Go beyond demographics to understand the buyer experience. MORE
As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. MORE
Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group. MORE
What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report MORE
Bad buyer […]. The post 5 Reasons Why Your Buyer Personas Aren’t Good Enough appeared first on Marketing Insider Group. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? MORE
Fraught with confusion surrounding questions such as: exactly what constitutes an audience and is there really a difference between buyers and audiences? For example, some content marketing pundits believe you should separate out audience personas. by Gregor Črešnar. MORE
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis. MORE
Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester). MORE
Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. Image via Wikipedia. MORE
We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. In many cases, the need for buyer personas manifests itself in the form of common marketing challenges. MORE
Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The persona that is developed becomes a foundation for any business that depends heavily on customer acquisition, conversion, and retention. MORE
That’s why the emergence of buyer personas as a marketing tool is becoming increasingly popular. Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible. This is the centerpiece of the Core Buyer Persona. MORE
Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas MORE
To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding : gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy. Image by Krista76 via Flickr. MORE
What is new is that story telling is beginning to gain acceptance as a planning tool for strategies focused on buyer experience interactions and understanding the social buyer persona. Using Context for Social Buyer Persona Strategy (customerthink.com). MORE
One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. Buyers are self-directing and taking non-linear journeys based on situations and goals. MORE
This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology. The adoption of research-based modeling of buyers that leads to buyer personas has been mixed. MORE
Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. We will attain indications on what social buyers are doing. Image via Wikipedia. MORE
One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. It is time to rethink buyer persona development in this new era of digital disruption. Today, many buyers are also users and power users. MORE
There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). There are a lot of reasons why personas are valuable: Personas build understanding. MORE
About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products. MORE
We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. MORE
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. This is where buyer profiling can be helpful. Buyer Personas. MORE
Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding. Resulting in a 3D view of buyers, which can help inform strategies related to each. MORE
A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Based on this and the belief from 48Bricks that you simply cannot understand your customers, the assertion is that putting effort into the development of Buyer Personas is a waste of time. MORE
In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. 10 Essentials Of Becoming Customer-Centric With Buyer Personas. The same goes for buyer personas. MORE
During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development. The Ascent of the Social Buyer (buyerpersonainsights.com). MORE
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The majority of content today is not hitting the mark with buyers and customers. Buyer Persona Research. by icon 54. MORE
So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on B2B Marketing Insider. MORE
This is the third part of a series of reflective articles on the future of buyer personas. As I alluded to in part 1 , somehow buyer personas went wayward in being correctly defined. Buyer persona development is more science than art. MORE
Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps. List Management Marketing Strategy buyer persona Buyer Personas marketing personas personas MORE
Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments. MORE
We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. The Beginner’s Guide to Buyer Personas. MORE
Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. That’s why I’m sharing five easy ways to improve your buyer personas. What is a buyer persona? In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. MORE
“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings. MORE
A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Understanding Buyers And Customers Beyond The Rational. MORE
Customer experience has been and will continue to be one of the major influences on how buyers make choices. The rise of the digital economy has amplified the need for businesses to address the way in which their potential buyers and customers view both their actual and perceived experiences. MORE
This extremely specific description of your model customer is a buyer persona. Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about. Personas first, content second. Put the person back into persona. MORE
As content marketers, we often find ourselves caught in a discussion about user personas and Jobs to be Done (JTBD). Maybe Carl thinks in-depth buyer personas are the best way to design for an outcome. MORE
Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . This data will give you the framework for your buyer’s pain and needs. MORE
Buyer Personas Related Topics Marketing Insider Group
DECEMBER 13, 2018
Bad buyer […]. The post 5 Reasons Why Your Buyer Personas Aren’t Good Enough appeared first on Marketing Insider Group. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat?
Tomorrow People
FEBRUARY 3, 2017
Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas
Act-On
SEPTEMBER 14, 2017
Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps. List Management Marketing Strategy buyer persona Buyer Personas marketing personas personas
Tony Zambito
AUGUST 14, 2016
As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
Tony Zambito
JANUARY 22, 2017
One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. It is time to rethink buyer persona development in this new era of digital disruption. Today, many buyers are also users and power users.
Tony Zambito
SEPTEMBER 6, 2016
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. This is where buyer profiling can be helpful. Buyer Personas.
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B2B Lead Generation
JANUARY 23, 2018
Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. That’s why I’m sharing five easy ways to improve your buyer personas. What is a buyer persona? In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings.
Tony Zambito
APRIL 17, 2016
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The majority of content today is not hitting the mark with buyers and customers. Buyer Persona Research. by icon 54.
ScribbleLive
JANUARY 6, 2016
It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell suggests it’s more than worth your while. Articulate the value of personas to all team members. Go beyond demographics to understand the buyer experience.
Act-On
MAY 22, 2017
This extremely specific description of your model customer is a buyer persona. Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about. Personas first, content second. Put the person back into persona.
Marketing Insider Group
JULY 24, 2015
Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester).
Tony Zambito
MAY 20, 2012
This June marks ten years since the first buyer persona development methodology was pioneered and launched by the firm Goal Centric now called Buyerology. The adoption of research-based modeling of buyers that leads to buyer personas has been mixed.
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Valasys
NOVEMBER 14, 2018
Buyer personas are the second most popular criteria for content segmentation according to B2B marketers yet only 44% actually utilize them. The persona that is developed becomes a foundation for any business that depends heavily on customer acquisition, conversion, and retention.
Spiralytics
OCTOBER 7, 2018
SEO Buyer PersonasPutting things in the right perspective has always been a strategic move whenever one needs to optimize efforts and maximize results. As a business owner, this is essential when targeting a specific audience that’s part of your customer base.
Tony Zambito
JUNE 5, 2016
Customer experience has been and will continue to be one of the major influences on how buyers make choices. The rise of the digital economy has amplified the need for businesses to address the way in which their potential buyers and customers view both their actual and perceived experiences.
Tony Zambito
OCTOBER 26, 2015
Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding. Resulting in a 3D view of buyers, which can help inform strategies related to each.
Tony Zambito
JUNE 26, 2016
Fraught with confusion surrounding questions such as: exactly what constitutes an audience and is there really a difference between buyers and audiences? For example, some content marketing pundits believe you should separate out audience personas. by Gregor Črešnar.
Tony Zambito
JANUARY 3, 2016
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.
Marketing Insider Group
JULY 20, 2015
We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. In many cases, the need for buyer personas manifests itself in the form of common marketing challenges.
ANNUITAS
MAY 21, 2015
A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” Based on this and the belief from 48Bricks that you simply cannot understand your customers, the assertion is that putting effort into the development of Buyer Personas is a waste of time.
ANNUITAS
NOVEMBER 1, 2016
There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). There are a lot of reasons why personas are valuable: Personas build understanding.
Marketing Insider Group
MAY 16, 2016
Learning to develop b2b buyer personas is essential to building a modern marketing organization. When implemented properly these buyer personas create stronger alignment across your different departments.
ANNUITAS
NOVEMBER 1, 2016
There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). There are a lot of reasons why personas are valuable: Personas build understanding.
Tony Zambito
NOVEMBER 1, 2015
In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. 10 Essentials Of Becoming Customer-Centric With Buyer Personas. The same goes for buyer personas.
Tony Zambito
DECEMBER 20, 2015
A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. Understanding Buyers And Customers Beyond The Rational.
Tony Zambito
MAY 12, 2011
Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors. Image via Wikipedia.
Marketing Action
OCTOBER 7, 2014
“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings.
Tony Zambito
AUGUST 22, 2011
During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development. The Ascent of the Social Buyer (buyerpersonainsights.com).
ANNUITAS
DECEMBER 3, 2013
What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report
Tony Zambito
APRIL 20, 2011
Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. We will attain indications on what social buyers are doing. Image via Wikipedia.
Crimson Marketing
JUNE 30, 2015
Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . This data will give you the framework for your buyer’s pain and needs.
Marketing Insider Group
JULY 21, 2015
So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on B2B Marketing Insider.
Marketing Insider Group
OCTOBER 12, 2017
Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group.
The Forward Observer
OCTOBER 16, 2012
That’s why the emergence of buyer personas as a marketing tool is becoming increasingly popular. Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible. This is the centerpiece of the Core Buyer Persona.
Tony Zambito
JULY 6, 2011
About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.
Zoominfo
AUGUST 13, 2018
We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. The Beginner’s Guide to Buyer Personas.
Tony Zambito
MARCH 20, 2011
To inform a content strategy, it strikes me that there are five key areas to evaluate: Buyer understanding : gaining an understanding of how buyers intend to consume, utilize, and act upon content are the bedrock of a content strategy. Image by Krista76 via Flickr.
MarketMuse
OCTOBER 4, 2018
As content marketers, we often find ourselves caught in a discussion about user personas and Jobs to be Done (JTBD). Maybe Carl thinks in-depth buyer personas are the best way to design for an outcome.
Tony Zambito
APRIL 27, 2011
What is new is that story telling is beginning to gain acceptance as a planning tool for strategies focused on buyer experience interactions and understanding the social buyer persona. Using Context for Social Buyer Persona Strategy (customerthink.com).
Tony Zambito
APRIL 17, 2011
One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. Buyers are self-directing and taking non-linear journeys based on situations and goals.
Tony Zambito
JULY 10, 2011
In part 1 of this reflection on the future of buyer personas, I focused on how it is important to leave some of the major misconceptions about buyer personas behind in order to peer into the future. The Connected Buyer. Image by daniel_iversen via Flickr.
Tony Zambito
JULY 18, 2011
This is the third part of a series of reflective articles on the future of buyer personas. As I alluded to in part 1 , somehow buyer personas went wayward in being correctly defined. Buyer persona development is more science than art.
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