R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. . “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

JotForm

AUGUST 15, 2018

They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

Lock-In 75

Lock-In Design Aging Education 75

JotForm

AUGUST 3, 2015

We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product

Pricing 48

Pricing Price Lock-In Plan 48

Savanta

AUGUST 1, 2016

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

Satisfaction 156

Satisfaction Customer Loyalty Lock-In 156

EMagine B2B Blog

JULY 5, 2018

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .

Sites 52

Sites Lock-In Twitter Contact 52

Contently

APRIL 26, 2020

When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. In fact, he stuttered and had a lisp.) Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. I’m no Winston Churchill.

Help 122

Help Tips Lock-In Podcast 122

Method and Metric

JUNE 28, 2019

In every instance though, both the public’s trust and Google’s trust in your brand are tainted. When I first started in SEO, a colleague reached out for my help with his hacked website. The hacker(s) had gained access through a flaw in an outdated version of WordPress.

Websites 87

Websites Godaddy Lock-In Copyright 87

The Forward Observer

JUNE 10, 2019

In fact, one study found most adults can’t last 10 minutes without lying. Here’s how this exchange might play out: Prospect : Our customers would rather get support over the phone than over email or in the app. People lie all the time.

Prospect 200

Prospect Urgency Lock-In Satisfaction 200

Hatchbuck

JUNE 30, 2020

Brand partnerships are a great thing in the marketing world and can play a notable role in company growth. And while it’s mostly done solo, there are some big advantages to bringing on a teammate every once in a while. There’s a ton of opportunity in partnerships.

Build 65

Build Tagging Outreach Lock-In 65

Modern Marketing

FEBRUARY 18, 2016

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live?

Terms and Conditions 201

Terms and Conditions Deliverability Email Eloqua 201

Modern Marketing

OCTOBER 23, 2019

Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Marketing and sales need to be in agreement over what determines the quality of a lead.

Sales 201

Sales Sales Cycle Funnel Lock-In 201

ClickZ

JUNE 18, 2020

By giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaign suggestions that will result in loyalty and sales are generated. That’s a lot of untapped data, housed in separate business silos, going to waste.

Gatekeeper 66

Gatekeeper Touchpoints Loyalty Lock-In 66

Writing on the Web

DECEMBER 16, 2015

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!).

Personalization 174

Personalization Business Writing Traffic 174

Modern Marketing

FEBRUARY 19, 2012

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

Social Media 277

Social Media Traffic Email Media 277

ClickZ

NOVEMBER 21, 2019

30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Amazon’s weaknesses will give birth to the next success stories in retail.

Ecommerce 101

Ecommerce Amazon Forecast Lock-In 101

ViewPoint

JULY 9, 2015

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

Lead Scoring 321

Lead Scoring Leads Lead Opinions 321

Modern Marketing

JULY 9, 2018

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Lock-In 228

Lock-In Mobile B2C Sites 228

Act-On

SEPTEMBER 21, 2016

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

Email 233

Email Plan Strategy Census 233

chiefmartech

JUNE 12, 2017

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Service 103

Service Lock-In Skype Government 103

Televerde

FEBRUARY 19, 2018

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

Demand Generation 69

Demand Generation Demand InsideView Case Study 69

chiefmartech

SEPTEMBER 13, 2018

These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

Custom Publishing 88

Custom Publishing Companies Hubspot Customer 88

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space.

Loyalty 144

Loyalty Forrester B2C Research 144

Heinz Marketing

JANUARY 23, 2020

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). Spend enough time up front locking in your objectives and a strong, well thought-out strategy. Invest in lead nurturing vs more leads.

Best Practice 86

Best Practice Practices Acquisition Best 86

Heinz Marketing

APRIL 27, 2020

Among the best practices she shared as well as those reinforced by CMO attendees: Agile is about focus first, speed second: Many people get it the other way around, which just means you’re getting more stuff done in random, unproductive order.

Best Practice 70

Best Practice CMO Practices Lock-In 70

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

Ads 191

Ads Facebook Webcast Generation 191

Liveintent

DECEMBER 23, 2019

But now that Google is creeping up on the cookie jar, curbing the use of third-party cookies in Chrome, the percentage of browsers that can be defined as “cookie-challenged” jumps from 19% to a whopping 82%. Who stole the cookies from the cookie jar, you ask? Safari and Firefox.

Lock-In 78

Lock-In Email Curation Amazon 78

Modern Marketing

NOVEMBER 17, 2014

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

Tips 218

Tips SIC Buyer Personas Lock-In 218

Modern Marketing

AUGUST 21, 2012

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

Storytelling 285

Storytelling Brand Branding B2B 285

Marketing Advisory Network

SEPTEMBER 12, 2019

For example, you may want to decrease prioritization for accounts you lost within the last 90 days, or where sales have identified a competitor locked in a contract for the next 3 years. Throw in a couple of ideas you’ve never tried before and you’re ready to pilot a new way of scoring.

Lead Scoring 52

Lead Scoring Trigger Lock-In Proposal 52

Contently

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion.

Brand 147

Brand Branding Build Viral 147

Modern Marketing

DECEMBER 11, 2014

” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

Strategy 204

Strategy Field Aggregator Lock-In 204

Altitude Branding

DECEMBER 12, 2019

Don’t get yourself locked in some long-term contracts because, honestly, this can be a trap for you. Ideally, you should choose a company that offers a month to month contract in this way. In fact, this isn’t something that you are supposed to do in a rush.

Companies 52

Companies Lock-In Pricing Price 52

chiefmartech

JANUARY 26, 2019

Let’s face it, the two words don’t often come up in the same sentence. Compassion — recognizing that change is difficult for everyone, our colleagues and our customers, and striving to imbue empathy and kindness in all our interactions.

Attitudes 103

Attitudes Lock-In Creative Conference 103

Act-On

DECEMBER 5, 2016

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

Software 185

Software Marketing Automation Automation Companies 185

seo.co

JUNE 28, 2020

If you need someone to pick and pack in your warehouse, you simply look for someone who has a track record of being reliable and honest. We’ll cover all of that and more in this power-packed blog post. To bridge a gap in skills and capabilities. Challenges in Communication.

CMO 57

CMO Service Lock-In Touchpoints 57