R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

R2C Group

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

R2C Group

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

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R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

R2C Group

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. . “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

What Teachers Need to Consider When Designing a Paperless Classroom

JotForm

They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

Your Chance at Lifetime Reduced Prices

JotForm

We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product

Is customer satisfaction really important in B2B?

Savanta

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

Digital Marketing: What Happens After Your Site Launches?

EMagine B2B Blog

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .

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5 Logistical Tips That’ll Help You Pull Off a Great Webinar

Contently

When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. In fact, he stuttered and had a lisp.) Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. I’m no Winston Churchill.

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How To Handle Your Website Security

Method and Metric

In every instance though, both the public’s trust and Google’s trust in your brand are tainted. When I first started in SEO, a colleague reached out for my help with his hacked website. The hacker(s) had gained access through a flaw in an outdated version of WordPress.

How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

In fact, one study found most adults can’t last 10 minutes without lying. Here’s how this exchange might play out: Prospect : Our customers would rather get support over the phone than over email or in the app. People lie all the time.

How and Why You Should Build Your Partnerships

Hatchbuck

Brand partnerships are a great thing in the marketing world and can play a notable role in company growth. And while it’s mostly done solo, there are some big advantages to bringing on a teammate every once in a while. There’s a ton of opportunity in partnerships.

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Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Modern Marketing

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live?

5 Essential Things All Marketers Should Know about Sales

Modern Marketing

Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Marketing and sales need to be in agreement over what determines the quality of a lead.

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How AI empowered CDPs are bridging the gap between marketing data and true marketing intelligence

ClickZ

By giving these programs access to multiple data points, across business silos, a more accurate customer profile and effective campaign suggestions that will result in loyalty and sales are generated. That’s a lot of untapped data, housed in separate business silos, going to waste.

How to Blog for Your Business Using Personality

Writing on the Web

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!).

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

The state of ecommerce

ClickZ

30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Amazon’s weaknesses will give birth to the next success stories in retail.

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

A Small Glitch or Evidence of Impending CX Disaster

Modern Marketing

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

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The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Gearing up for Demand Generation Excellence at B2BMX

Televerde

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

Martech companies talk customer-centricity, but can they be customer-centric?

chiefmartech

These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space.

How B2B Marketers Can Contribute to EBITDA: 7 Best Practices

Heinz Marketing

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). Spend enough time up front locking in your objectives and a strong, well thought-out strategy. Invest in lead nurturing vs more leads.

Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

Among the best practices she shared as well as those reinforced by CMO attendees: Agile is about focus first, speed second: Many people get it the other way around, which just means you’re getting more stuff done in random, unproductive order.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

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The Key to Survival in a Post-Cookie World

Liveintent

But now that Google is creeping up on the cookie jar, curbing the use of third-party cookies in Chrome, the percentage of browsers that can be defined as “cookie-challenged” jumps from 19% to a whopping 82%. Who stole the cookies from the cookie jar, you ask? Safari and Firefox.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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5 B2B Brands That “Get” Storytelling

Modern Marketing

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

It’s time to rethink your lead scoring model

Marketing Advisory Network

For example, you may want to decrease prioritization for accounts you lost within the last 90 days, or where sales have identified a competitor locked in a contract for the next 3 years. Throw in a couple of ideas you’ve never tried before and you’re ready to pilot a new way of scoring.

How to Build Brand Awareness & Thought Leadership

Contently

In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion.

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Which TV Show Matches Your Data Utilization Strategy?

Modern Marketing

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

How To Choose An IT Support Company For Your Business

Altitude Branding

Don’t get yourself locked in some long-term contracts because, honestly, this can be a trap for you. Ideally, you should choose a company that offers a month to month contract in this way. In fact, this isn’t something that you are supposed to do in a rush.

Martech and mindfulness

chiefmartech

Let’s face it, the two words don’t often come up in the same sentence. Compassion — recognizing that change is difficult for everyone, our colleagues and our customers, and striving to imbue empathy and kindness in all our interactions.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

Pros and Cons of Outsourcing Your CMO Services

seo.co

If you need someone to pick and pack in your warehouse, you simply look for someone who has a track record of being reliable and honest. We’ll cover all of that and more in this power-packed blog post. To bridge a gap in skills and capabilities. Challenges in Communication.

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