R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. . “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

JotForm

AUGUST 15, 2018

They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

Lock-In 75

Lock-In Design Aging Education 75

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. And when a customer starts to trust your brand, they are likely locked in.

Work 239

Work CPL Urgency Demand Generation 239

JotForm

AUGUST 3, 2015

We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product

Pricing 48

Pricing Price Lock-In Plan 48

Customer Experience Matrix

OCTOBER 11, 2020

The deal would be Twilio’s third acquisition this year, following much smaller deals in January for telephony platform Teravoz and in July for IoT connector Electric Imp. The closest might be Softbank-owned Arm’s acquisition of Treasure Data in 2018.

Segmentation 234

Segmentation Buy Acquisition Vendor 234

Savanta

AUGUST 1, 2016

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. Sure, they value functional performance too, but the things that really make their supplier sticky are ‘softer’ in nature: They trust the supplier and value their reliability. The third segment are ‘locked-in’.

Satisfaction 120

Satisfaction Loyalty Customer Lock-In 120

EMagine B2B Blog

JULY 5, 2018

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing . Stay in touch with me on Twitter: @Lindsey_Hudson1. What’s next after your website launches? Web Design & Development: Prioritize SEO. Balancing SEO With Branding & Messaging. A Common SEO Pitfall.

Sites 40

Sites Lock-In Twitter Contact 40

Modern Marketing

FEBRUARY 18, 2016

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live? You can see the broken lock in the top right corner. Makes sense that you might not want to send account information in an unencrypted format.

Terms and Conditions 154

Terms and Conditions Deliverability Email Eloqua 154

Contently

APRIL 26, 2020

When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. In fact, he stuttered and had a lisp.) Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. If Abraham Lincoln could finish the Gettysburg Address in 271 words, you can spare your audience a half hour.

Help 116

Help Lock-In Tips Podcast 116

RockContent

AUGUST 3, 2020

You, who are looking for information on how to create a website — have you ever wondered about the importance of investing in security? You want your Digital Marketing strategy to generate an increase in revenue. All In One WP Security & Firewall.

Websites 180

Websites Tips Validation Domain 180

Modern Marketing

OCTOBER 23, 2019

Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Marketing and sales need to be in agreement over what determines the quality of a lead. If your sales team has a business development division, loop them in to further specify the true definition of a sales-ready lead. It’s important to stay in tune with the ebbs and flows of the sales process.

Sales 154

Sales Sales Cycle Funnel Lock-In 154

chiefmartech

JUNE 22, 2020

The large size of the marketing technology landscape stirs many emotions in the marketing community. Although maybe in some distantly analogous way it is. However, something else has always surprised about the fervent demand for consolidation in martech. They analyzed martech, agency, and paid media companies in UK, Germany, and France. Collectively, there are more than 70,000 of them in just those three markets. In fact, it was seen as a good thing.

Service 72

Service Agency Lock-In Consulting 72

Modern Marketing

NOVEMBER 17, 2014

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

Tips 218

Tips SIC Buyer Personas Efficiency 218

Modern Marketing

FEBRUARY 19, 2012

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. The average number of opened emails per month grew from 98,001 in Q4 of 2010 to 123,982 in Q4 of 2011 – a 27% increase.

Social Media 213

Social Media Traffic Email Media 213

Method and Metric

JUNE 28, 2019

In every instance though, both the public’s trust and Google’s trust in your brand are tainted. When I first started in SEO, a colleague reached out for my help with his hacked website. The hacker(s) had gained access through a flaw in an outdated version of WordPress. In fact, 30,000 everyday occurrences. What you need to know in order to keep your users and your data safe. That little lock in the corner of your address bar wields a lot of subtle power.

Websites 67

Websites Godaddy Lock-In Copyright 67

Modern Marketing

DECEMBER 11, 2014

” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

Strategy 204

Strategy Field Efficiency Aggregator 204

Modern Marketing

JULY 9, 2018

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors. Make sure everything you put in front of them to use is working as it should.

Lock-In 176

Lock-In Mobile B2C Sites 176

The Forward Observer

JUNE 10, 2019

In fact, one study found most adults can’t last 10 minutes without lying. Here’s how this exchange might play out: Prospect : Our customers would rather get support over the phone than over email or in the app. I’ve worked with about 45 companies in your industry, and the vast majority report that their users had to ask for in-app and email help. That surprises me, only because in a previous conversation I wrote down [the contradictory fact].

Prospect 153

Prospect Urgency Lock-In Satisfaction 153

Modern Marketing

AUGUST 21, 2012

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. With that kind of partnership in place, they ensure great storytelling will live on their site. Locked in its impressive history are a ton of stories.

Storytelling 219

Storytelling Brand Branding B2B 219

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space.

Loyalty 144

Loyalty Forrester B2C Research 144

Writing on the Web

DECEMBER 16, 2015

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal. Put more of “you” in what you write about.

Personalization 134

Personalization Business Writing Lock-In 134

Content Standard

OCTOBER 8, 2020

If you’re a brand leader who, like me, has spent a good deal of the last few months locked in virtual conferences with other execs, you know this is a question that comes up more frequently now than ever. When we channel these qualities in our own content, we become insiders.

Trust 82

Trust SME Ethics Lock-In 82

Modern Marketing

FEBRUARY 28, 2011

Working with DemandGen , we spent two days locked in a room (okay, the doors were open – but you really didn’t want to leave!) Dave Lewis, CEO of DemandGen, led our group in an intriguing conversation about our lead scoring and lead nurturing practices. BMW may have the ultimate driving machine – complete with bright lights with infinite ad budgets - but we’re the ones in the hottest drivers seat. by Amber Stevens | Tweet this.

Demand 173

Demand Digg Lead Scoring Eloqua 173

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

Ads 191

Ads Facebook Webcast Generation 191

Biznology

SEPTEMBER 21, 2020

You can read it in its entirety here. This can result in agile hybrid solutions that can rapidly adapt to market demands. This agility allows an organization to make multiple controlled releases to production in a single day, which is a competitive advantage.

Wiki 113

Wiki Forecast Release Deliverability 113

Act-On

DECEMBER 5, 2016

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

Software 185

Software Marketing Automation Automation Companies 185

ClickZ

AUGUST 27, 2020

Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates. Although the end to the pandemic is not in sight, businesses are being tasked with developing a safe return to work plan.

Case 75

Case Guidelines Forrester Lock-In 75

Act-On

SEPTEMBER 21, 2016

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. And according to Statistica: In 2015, retail e-commerce sales during November and December amounted to $56 billion during the holiday season, up from $46 billion in 2013. You know the competition for inbox placement is going to heat up exponentially in the coming months.

Email 179

Email Plan Strategy Census 179

chiefmartech

JUNE 12, 2017

There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I want to highlight some data from her analysis of “the cloud” and its accelerating change across enterprises. But in aggregate, marketers use a ton of them.

Service 80

Service Lock-In Skype Government 80

GreenRope

OCTOBER 19, 2020

We all know that keyword research is fundamental to any SEO campaign, but not everyone knows the power of CRM to pretty much do the whole process for you (in a much more accurate way). Author’s bio: Itamar Blauer is an SEO consultant in London.

CRM 52

CRM CTR Keyword SEO 52

ClickZ

NOVEMBER 21, 2019

30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Amazon’s weaknesses will give birth to the next success stories in retail. Here are the key takeaways from the event: Pureplay retailers will dominate in the future. Through Amazon Web Services (AWS) alone the ecommerce giant had 60% profits in 2018 from just 11% of sales.

Ecommerce 78

Ecommerce Amazon Forecast Lock-In 78

Lake One

NOVEMBER 24, 2020

For many of us, this countdown started back in March. One area of business we were especially interested in gaining some outside perspective on was sales. Reducing Friction in the Sales Process. So, what do you do when you can’t meet in person? The countdown to 2021 is on.

Tools 56

Tools Lock-In Video Hubspot 56

chiefmartech

SEPTEMBER 13, 2018

These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. A few weeks ago, I read The Enterprise Almanac , a B2B enterprise report, produced by the VC firm Work-Bench, kind of in the vein of Mary Meeker’s iconic yearly Internet Trends deck. (It Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

Custom Publishing 69

Custom Publishing Hubspot Lock-In Cross-Sell 69

DemandBase

SEPTEMBER 11, 2018

In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions. I’m talking about big boosts in the meaty metrics like pipeline, closed business, ACV and funnel velocity. Doing ABM, and doing it well, means going all in.

DemandBase 46

DemandBase Lock-In Account Based Marketing Funnel 46

Televerde

FEBRUARY 19, 2018

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.

Demand Generation 53

Demand Generation InsideView Demand Case Study 53