R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

R2C Group

JANUARY 6, 2020

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. . “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

Lock-In 40

Lock-In Agency Broadcast Advertising Agency 40

JotForm

AUGUST 15, 2018

They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

Lock-In 75

Lock-In Design Aging Education 75

JotForm

AUGUST 3, 2015

We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product

Price 48

Price Pricing Lock-In Plan 48

Savanta

AUGUST 1, 2016

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

Satisfaction 156

Satisfaction Customer Loyalty Lock-In 156

EMagine B2B Blog

JULY 5, 2018

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .

Sites 52

Sites Lock-In Twitter Video 52

Modern Marketing

OCTOBER 23, 2019

Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Marketing and sales need to be in agreement over what determines the quality of a lead.

Sales 203

Sales Sales Cycle Funnel Touchpoints 203

Heinz Marketing

JANUARY 23, 2020

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). Spend enough time up front locking in your objectives and a strong, well thought-out strategy. Invest in lead nurturing vs more leads.

Best Practice 80

Best Practice Practices Acquisition Best 80

The Forward Observer

JUNE 10, 2019

In fact, one study found most adults can’t last 10 minutes without lying. Here’s how this exchange might play out: Prospect : Our customers would rather get support over the phone than over email or in the app. People lie all the time.

Urgency 200

Urgency Prospect Lock-In Satisfaction 200

ClickZ

NOVEMBER 21, 2019

30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Amazon’s weaknesses will give birth to the next success stories in retail.

Ecommerce 104

Ecommerce Amazon Forecast Touchpoints 104

Modern Marketing

FEBRUARY 18, 2016

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live?

Terms and Conditions 201

Terms and Conditions Deliverability Email Eloqua 201

Writing on the Web

DECEMBER 16, 2015

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!).

Personalization 174

Personalization Business Writing Traffic 174

Ontraport

JANUARY 14, 2020

To lock in that kind of recurring revenue, you need to keep your members engaged and subscribed, but retaining members is a common challenge. In fact, over 80% of customers cancel their membership site subscription within the first two years.

Sites 65

Sites Lock-In Income Forrester 65

Modern Marketing

FEBRUARY 19, 2012

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

Social Media 277

Social Media Traffic Email Media 277

Liveintent

DECEMBER 23, 2019

But now that Google is creeping up on the cookie jar, curbing the use of third-party cookies in Chrome, the percentage of browsers that can be defined as “cookie-challenged” jumps from 19% to a whopping 82%. Who stole the cookies from the cookie jar, you ask? Safari and Firefox.

Lock-In 70

Lock-In Email Curation Amazon 70

Altitude Branding

DECEMBER 12, 2019

Don’t get yourself locked in some long-term contracts because, honestly, this can be a trap for you. Ideally, you should choose a company that offers a month to month contract in this way. In fact, this isn’t something that you are supposed to do in a rush.

Companies 52

Companies Lock-In Price Pricing 52

Modern Marketing

JULY 9, 2018

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Lock-In 228

Lock-In Mobile B2C Sites 228

chiefmartech

SEPTEMBER 13, 2018

These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

Custom Publishing 95

Custom Publishing Companies Customer Hubspot 95

ViewPoint

JULY 9, 2015

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

Lead Scoring 321

Lead Scoring Lead Leads Opinions 321

chiefmartech

JUNE 12, 2017

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Service 108

Service Lock-In Skype Government 108

Marketing Advisory Network

SEPTEMBER 12, 2019

For example, you may want to decrease prioritization for accounts you lost within the last 90 days, or where sales have identified a competitor locked in a contract for the next 3 years. Throw in a couple of ideas you’ve never tried before and you’re ready to pilot a new way of scoring.

Lead Scoring 52

Lead Scoring Trigger Lock-In Proposal 52

Act-On

SEPTEMBER 21, 2016

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

Email 238

Email Plan Strategy Census 238

Contently

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion.

Brand 169

Brand Branding Build Viral 169

Televerde

FEBRUARY 19, 2018

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

Demand Generation 69

Demand Generation Demand InsideView Case Study 69

KoMarketing Associates

FEBRUARY 13, 2018

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

Ads 191

Ads Facebook Webcast Video 191

chiefmartech

JANUARY 26, 2019

Let’s face it, the two words don’t often come up in the same sentence. Compassion — recognizing that change is difficult for everyone, our colleagues and our customers, and striving to imbue empathy and kindness in all our interactions.

Attitudes 106

Attitudes Lock-In Creative Conference 106

ClearVoice

AUGUST 24, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part two, we look at strategies for creating a work plan using a tree diagram.

Writing 82

Writing Plan Work Proposal 82

Modern Marketing

NOVEMBER 17, 2014

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

Tips 218

Tips SIC Buyer Personas Lock-In 218

Modern Marketing

AUGUST 21, 2012

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

Storytelling 285

Storytelling Brand Branding Recency 285

Hubspot

JANUARY 23, 2019

This post is part 9 of 11 in a series on HubSpot’s Customer Code. And feedback made it clear that, when it came to pricing, our most unhappy customer segment were customers at the Marketing Hub Professional and Enterprise levels -- so that’s where we dug in.

Price 74

Price Pricing Transparency Lock-In 74

Contently

DECEMBER 12, 2016

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

Account Based Marketing 163

Account Based Marketing Emarketing Reachforce Funnel 163

Act-On

DECEMBER 5, 2016

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

Software 189

Software Marketing Automation Automation Companies 189

Modern Marketing

DECEMBER 11, 2014

” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

Strategy 204

Strategy Field Lock-In Aggregator 204

DemandBase

SEPTEMBER 11, 2018

In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions. I’m talking about big boosts in the meaty metrics like pipeline, closed business, ACV and funnel velocity. Doing ABM, and doing it well, means going all in.

DemandBase 46

DemandBase Lock-In Account Based Marketing Funnel 46

Ontraport

OCTOBER 27, 2019

You take pride in your business’s ability to offer an authentic customer experience, but individually reaching out to contacts on your list is no longer an option at your stage of growth.

Personalization 60

Personalization Lock-In Contact Loyalty 60

Content4Demand

SEPTEMBER 17, 2019

My overall impression after the conference is that ABM has evolved into a flexible strategy for targeting contacts or accounts to lock in engagement and/or accelerate the purchase journey. Many companies try different strategies in an effort to identify an optimal mix.

Acquisition 63

Acquisition Lock-In Conference Exchange 63

Customer Experience Matrix

FEBRUARY 21, 2016

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular.

Studies 231

Studies Proposal Template Forecast 231