Act-On

APRIL 18, 2025

Pardot if you are 100% locked into Salesforce, dont need a lot of advanced automation, and have ample budget for outside consultants and premium support packages. Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Premium support plans can help, but significantly increase costs.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Ranking 130

Martech

AUGUST 16, 2024

I will spare you my rant about IoT locks and lighting systems.) If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. The most recent evidence: A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “ Why?

Marketing AI 131

Marketing AI Lock-In Television marketing Purchase Intent 131

Zoominfo

MARCH 5, 2021

When the request for data is made, there is a reasonable expectation that data will be kept under lock and key. This can be accomplished many ways; here are a few best practices: This can be accomplished many ways; here are a few best practices: Lock down the SSID of your router. The bottom line? How to Prevent a CRM Data Breach .

CRM 253

CRM Lock-In Broadcasting Vendors 253

Martech

AUGUST 14, 2024

Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know Also in this critical period, many companies lock down their tech requests by Oct. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.

Paid Search Agency 131

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 131

Martech

SEPTEMBER 26, 2024

I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit. “WP Engine needs a trademark license, they don’t have one.

Resources 98

Resources CMS Development Lock-In Paid Search Agency 98

ATAK Interactive

MAY 1, 2025

This open-source automation platform is redefining whats possible by giving users full control, scalability, and flexibilitywithout locking them into rigid, paywalled ecosystems. In a world where automation is no longer a luxury but a necessity, finding the right tool to connect and streamline your workflows can make or break your efficiency.

Automation 78

Automation Lock-In Efficiency Tools 78

Webbiquity

JUNE 30, 2022

The former refers to the security lock icon next to your URL. Here are six ways in to do that. Update the overall design of your website. Understand and utilize current user experience (UX) and user interface (UI) design methods across your website’s pages. To inspire trust in your users, it’s imperative that your site is fully functional.

Marketing Websites 311

Marketing Websites Ad Building Lock-In Case Studies 311

Martech

NOVEMBER 7, 2024

Many providers require long minimum contracts, often locking companies into a year or more of service with six-figure annual fees. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. This distinction is crucial.

Account Based Marketing 129

Account Based Marketing ABM Demand Generation Agencies Disintermediation 129

Zoominfo

APRIL 17, 2025

For modern GTM teams, access to high-quality, enterprise-grade data is often expensive, limited, or locked behind sales conversations. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies?

Zoominfo 130

Zoominfo Curation Marketing Analytics Tools Ideal Customer Profiles 130

Martech

DECEMBER 12, 2024

Lock in your phase 1 AI strategy Define your use case priorities and assess your in-house skills against whats needed to implement your AI use cases. As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer?

Marketing Automation Services 112

Marketing Automation Services Optimization Work Management Marketing AI 112

Biznology

APRIL 9, 2021

Make sure you lock the screen or close the laptop cover every time you walk away. It might be time to change your passcode and lock your child out. Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. And yes, they have an official Twitter account, @US_Stratcom.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Trade Press Services

JANUARY 13, 2025

A focus word allows professionals and organizations to adapt to market changes, emerging opportunities, and unforeseen challenges without feeling locked into rigid objectives. Encourage agility. Foster unity. Simplify strategic communication. How to Choose a Focus Word for Your Business or Career For some, a focus word comes naturally.

Peer-to-peer 104

Peer-to-peer Lock-In Thought Leadership Press 104

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. Research Your Audience. Start by compiling data about those who already engage with you on social media.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Martech

MARCH 31, 2025

Heres a bold call for the future: traditional CX metrics like net promoter scores might get sidelined for memory-driven experience scores, tracking how well a brand rekindles the past to lock in the future. What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane?

Branding 122

Branding Brand Identity B2B Loyalty 122

Martech

FEBRUARY 14, 2025

Branding Limited control over locking styling elements. Supports locking content sections; future updates to include locking styling, colors, etc.Does not support custom fonts yet. There is no migration possible between old and new email templates at this time. The AI assistant in Marketo’s new WYSIWYG email designer.

Marketo 72

Marketo Design API Lock-In 72

Marketing Insider Group

SEPTEMBER 25, 2019

Since your anchorline will be visually locked with your company name, it needs to be clear and concise. Since your anchorline will be visually locked with your company name, it needs to be clear and concise. We build relationships with individuals by getting to know their personalities, and companies are no different.

Paid Search Agency 279

Paid Search Agency Advertising Agencies Branding Brand Identity 279

Marketing Insider Group

SEPTEMBER 2, 2020

And when a customer starts to trust your brand, they are likely locked in. Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. List-based retargeting.

Cost per Lead 279

Cost per Lead Urgency Marketing CPL Landing Pages 279

Martech

AUGUST 29, 2024

Get more sales meetings in advance with HubSpot’s LinkedIn integration Lock in meetings with key prospects before the event. Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships.

ROI 124

ROI Tips Conference Outreach 124

Salesforce Marketing Cloud

APRIL 7, 2025

Lock down security, tighten privacy, and keep your Customer 360 and Agentforce running smoothly with Salesforce Platform Trusted Services. These incidents include cyberattacks that steal and destroy data , as well as insider threats, which are often due to employee mistakes rather than malicious intent. Data breaches? Not on our cloud.

Digital Asset Management 82

Digital Asset Management Lock-In Classified Ads Phishing 82

Marketing Insider Group

MARCH 22, 2023

Sometimes You’ve Got to Be Resourceful Image Source: Full House Fandom When Uncle Jesse, Stephanie, and Michelle got locked in a mechanic’s garage on the morning of Michelle’s birthday party, they could have thrown their hands up and called it quits. Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand.

Content Marketing 251

Content Marketing Planning Advertising Agencies Marketing Agencies 2 251

InsightSquared

OCTOBER 4, 2019

You need someone with “ops” in their title to lock that down in the CRM because otherwise, it throws off the whole organization’s forecasts and worse—it skews your perception of who actually buys. The post To Generate Pristine Data, Lock Down Your Buying Group appeared first on InsightSquared. These tips are mini, but mighty.

Buy 174

Buy Paid Search Agency ABM Account Based Marketing 174

Webbiquity

MARCH 23, 2021

Since 2017 (actually, since well before that ), when the survey from DemandWave reported email marketing to be the #1 channel for lead generation in the B2B niche, the situation has remained consistent for years. 87% of B2B marketers call email their #1 organic distribution channel. How to avoid this mistake: Say no to email templates.

B2B Sales 300

B2B Sales Top of Funnel B2B Lock-In 300

Martech

SEPTEMBER 30, 2024

The integration of Google’s ad tech stack may prevent third-party companies from offering competitive services and lock users into Google’s ecosystem, making it harder for other companies to compete. On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. antitrust laws. antitrust laws.

Paid Search Agency 75

Paid Search Agency Barriers Lock-In Amazon 75

Optinmonster

FEBRUARY 13, 2025

Use OptinMonsters Content Lock feature to offer an exclusive bonus to readers who opt in. Using OptinMonsters Content Lock feature, visitors must enter their email to access the PDF. At OptinMonster , we’ve spent over 11 years helping businesses generate more leads and conversions.

Marketing Analytics Tools 86

Marketing Analytics Tools Analytics Lead Scoring Lead Ranking 86

Customer Experience Matrix

SEPTEMBER 25, 2018

Customer 360 isn't assembling a persistent, unified customer database as described in the Customer Data Platform Institute's CDP definition. Instead, they building connections to data that remains its original systems – and proud of it. Salesforce gets lots of points for clarity. Okay, saying when in 2019 might be helpful, but we’ll take it.)

Work Management 305

Work Management Marketing Management Ideal Customer Profiles Marketing AI 305

Contently

APRIL 26, 2020

The main solution here is to plan ahead because it allows you to lock in on what to cover and what to save for later. When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. I turned around so my back faced the crowd… the entire time. It turns out Churchill felt similarly growing up.

Webinar Metrics 202

Webinar Metrics Tips Lock-In Class 202

Sprout Social

MAY 6, 2025

Social media monitoring looks at one facet of the conversation, while brand monitoring software scans social and non-social channels instantly, so you stay in the know without needing to invest much time and effort. What should you monitor for your brand? Its analytics tools analyze sentiment, share of voice and trends.

Enterprise Management 104

Enterprise Management Marketing Management Software Branding 104

Biznology

NOVEMBER 22, 2019

Use Fingerprint and Screen Lock On Your Phone. Use the built-in security measures every modern phone has, such as fingerprint lock or screen lock (PIN or pattern). Taking an online survey on social media platforms or using a quiz maker software can result in a data leak that can harm anyone who decided to share personal data.

Privacy 156

Privacy Social Media Media Lock-In 156

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. Or entry-level employees in the manufacturing industry?

Linkedin 129

Linkedin Marketing & Strategy Examples Marketing Strategy 129

Marketing Insider Group

SEPTEMBER 20, 2021

It’s important to note, too, that distributors aren’t locked in to technical content only. Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Sounds awesome, right? Quick Takeaways. Content Marketing for Distributors: The A-Z Guide. A is for Audience.

Top of Funnel 340

Top of Funnel Lead Ranking Content Marketing Work Management 340

Optinmonster

AUGUST 13, 2024

Storyly used OptinMonster to create this content-locking popup, which requires users to subscribe before watching the video: Storyly removed the option to simply close the popup. Meet Storyly Storyly is a content experience platform for mobile eCommerce apps and websites. And now, the company is growing even more by using OptinMonster.

Intent 52

Intent Top of Funnel Conversion Lock-In 52

Salesforce Marketing Cloud

MARCH 6, 2025

What about all the institutional knowledge thats locked away in assets that arent easily stored in relational databases? The buzz around AI is deafening, and its leading to what some are calling AI Fatigue. Almost two-thirds (65%) say they struggle to keep workers motivated to embrace the technology. Journey mapping and building can be hard.

Work Management 82

Work Management Marketing Management Paid Search Agency Lock-In 82

Contently

DECEMBER 10, 2020

It’s the only way to stay in lock-step with customers to make sure we continue to build the products and provide the services they require. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. That was gone. We went from in-person events to virtual ones.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Marketing Insider Group

AUGUST 18, 2020

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. Set Shared Goals.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

ClearVoice

AUGUST 15, 2024

You’re stuck in a full-time employment model, locked into rigid staffing structures that don’t align with fluctuating needs. In marketing, as in most businesses overall, efficiency isn’t just a buzzword — it’s a survival strategy. Today, every dollar counts and agility is essential.

Efficiency 98

Efficiency Allocation Work Management ROI 98

Webbiquity

JANUARY 16, 2018

However, if price matching is a method you are locked into, you need to understand that you must be able to utilize it in such a way that the increased volume of customers is handled correctly, and is enough to outweigh the added costs and loss in per item revenue. This can be an efficient way to carve out a niche in your industry.

Pricing 85

Pricing Price Work Management Marketing Management 85

Customer Experience Matrix

OCTOBER 11, 2020

There’s certainly still a case to be made for an independent CDP as a way to avoid lock-in by broad marketing clouds. Friday afternoon brought an unconfirmed Forbes report that communications platform Twilio is buying CDP Segment for $3.2 It comes two years after Twilio’s $3 billion purchase of email platform SendGrid.

Segmentation 212

Segmentation Marketing Management Buy Acquisitions 212