INDUSTRY INSIGHTS YOUR PEERS ARE READING
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space. MORE
How do you keep the YOU in Business Blogging and still make it work for business? Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal. Put more of “you&# in what you write about. MORE
It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. According to IDC : Social is big in the boardroom, too. MORE
it stays locked in and ready for you use again and again. Click “ Make a Video ” in the upper right hand corner of the desktop. Hit: “Finish” in the bottom lower corner. Now drag in the order you’d like. Hello and welcome to our blog! MORE
If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already. MORE
This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular. MORE
I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. MORE
They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage MORE
In this case your focus will be to cover things as they are happening, recap events, and discuss industry trends. Remember, you don’t have to be locked in. A blog falls in the middle. It’s got a structure (more on that in a moment) and should be interesting and engaging while also being casual and personal. Play back the recording and listen to how you talk – how you describe those complex situations in lay terms. Should I plan my blog posts in advance? MORE
Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. This infographic shows the five favorites in each category. MORE
In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. Before you dive in. 4-7 in Cleveland, Ohio. MORE
In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. This could be expressed in 2 ways: Access to what matters (Showcase that “all that matters to me I can access on my phone”). MORE
Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage. In fact, outbound efforts have some great applications. MORE
We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product MORE
You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. And it should not (and must not) get in the way of executing your marketing programs. Having good engagement data is key in ABM. MORE
In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions. I’m talking about big boosts in the meaty metrics like pipeline, closed business, ACV and funnel velocity. Doing ABM, and doing it well, means going all in. MORE
Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills. MORE
” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database. MORE
Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ). MORE
We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing . MORE
What if 60% of the curriculum you learned in school was wrong? You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. Having good engagement data is key in ABM. MORE
Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary. MORE
But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing. MORE
In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models. MORE
No single tool can answer to all your needs in online lead generation. In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. When choosing any digital tools, something you want to avoid is vendor lock-in. You don’t want to end up in a situation where you lose your precious business data if you decide to replace a tool. MORE
The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors. MORE
Competitors mean you are in a market worth caring about. You can identify consumer trends by understanding conversations in your market. In fact, if you are listening closely, you can identify completely new markets and expand out into new territories. MORE
23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform? MORE
It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. MORE
The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories. MORE
The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top MORE
In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated. MORE
An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’. MORE
In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion. MORE
When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). MORE
As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories. MORE
That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live? MORE
billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph. MORE
These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in. MORE
For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months. MORE
As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world. MORE
In fact, given how busy everyone is, they might even take longer. If you haven’t already segmented your email marketing list based on where each recipient is in your lead funnel, now would be the time. The goal is to lock in a cross-sell or upsell before the first of the year. MORE
There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale. MORE
Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. MORE
Lock-In Related Topics JotForm
AUGUST 15, 2018
They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage
EMagine B2B Blog
JULY 5, 2018
We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .
The B2B Research Blog
AUGUST 1, 2016
An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.
JotForm
AUGUST 3, 2015
We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product
Modern Marketing
FEBRUARY 18, 2016
That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live?
Contently
NOVEMBER 14, 2018
In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion.
chiefmartech
SEPTEMBER 13, 2018
These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.
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Televerde
FEBRUARY 19, 2018
If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.
DemandBase
SEPTEMBER 11, 2018
In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions. I’m talking about big boosts in the meaty metrics like pipeline, closed business, ACV and funnel velocity. Doing ABM, and doing it well, means going all in.
Delivra
NOVEMBER 8, 2018
In fact, given how busy everyone is, they might even take longer. If you haven’t already segmented your email marketing list based on where each recipient is in your lead funnel, now would be the time. The goal is to lock in a cross-sell or upsell before the first of the year.
Act-On
SEPTEMBER 21, 2016
For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.
Modern Marketing
JULY 9, 2018
The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.
KoMarketing Associates
FEBRUARY 13, 2018
billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.
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ViewPoint
JULY 9, 2015
Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.
Customer Experience Matrix
FEBRUARY 21, 2016
This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular.
Modern Marketing
FEBRUARY 19, 2012
Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.
Engagio
NOVEMBER 27, 2018
What if 60% of the curriculum you learned in school was wrong? You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. Having good engagement data is key in ABM.
chiefmartech
JUNE 12, 2017
The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.
Digital B2B Marketing
JULY 6, 2011
In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.
Act-On
DECEMBER 5, 2016
23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?
Modern Marketing
NOVEMBER 17, 2014
But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.
Modern Marketing
AUGUST 21, 2012
As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.
Content Marketing Institute
NOVEMBER 1, 2018
Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. This infographic shows the five favorites in each category.
Content Marketing Institute
MAY 24, 2018
In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. Before you dive in. 4-7 in Cleveland, Ohio.
Engagio
NOVEMBER 27, 2018
You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. And it should not (and must not) get in the way of executing your marketing programs. Having good engagement data is key in ABM.
Modern Marketing
DECEMBER 11, 2014
” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.
Act-On
FEBRUARY 24, 2017
In this case your focus will be to cover things as they are happening, recap events, and discuss industry trends. Remember, you don’t have to be locked in. A blog falls in the middle. It’s got a structure (more on that in a moment) and should be interesting and engaging while also being casual and personal. Play back the recording and listen to how you talk – how you describe those complex situations in lay terms. Should I plan my blog posts in advance?
NuSpark
JANUARY 26, 2017
It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. According to IDC : Social is big in the boardroom, too.
chiefmartech
JANUARY 16, 2018
I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR.
Contently
DECEMBER 12, 2016
There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.
Influitive b2b
APRIL 22, 2015
For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space.
BOP Design
MAY 29, 2018
Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage. In fact, outbound efforts have some great applications.
Biznology
MAY 29, 2015
In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. This could be expressed in 2 ways: Access to what matters (Showcase that “all that matters to me I can access on my phone”).
Contently
MAY 23, 2018
In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated.
Leadfeeder
SEPTEMBER 13, 2016
No single tool can answer to all your needs in online lead generation. In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. When choosing any digital tools, something you want to avoid is vendor lock-in. You don’t want to end up in a situation where you lose your precious business data if you decide to replace a tool.
Magisto
AUGUST 20, 2018
it stays locked in and ready for you use again and again. Click “ Make a Video ” in the upper right hand corner of the desktop. Hit: “Finish” in the bottom lower corner. Now drag in the order you’d like. Hello and welcome to our blog!
The Effective Marketer
JUNE 26, 2012
Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills.
Digital B2B Marketing
JANUARY 26, 2012
Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ).
Writing on the Web
AUGUST 26, 2011
How do you keep the YOU in Business Blogging and still make it work for business? Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal. Put more of “you&# in what you write about.
Crimson Hexagon
NOVEMBER 20, 2018
Competitors mean you are in a market worth caring about. You can identify consumer trends by understanding conversations in your market. In fact, if you are listening closely, you can identify completely new markets and expand out into new territories.
WebMarketCentral
AUGUST 6, 2008
The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top
Ignite Tech
JULY 5, 2016
As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world.
Customer Experience Matrix
JANUARY 18, 2015
It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.
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