Digital Marketing: What Happens After Your Site Launches?

EMagine B2B Blog

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .

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Is customer satisfaction really important in B2B?

The B2B Research Blog

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

Martech companies talk customer-centricity, but can they be customer-centric?

chiefmartech

These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

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A Small Glitch or Evidence of Impending CX Disaster

Modern Marketing

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Gearing up for Demand Generation Excellence at B2BMX

Televerde

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

How to Blog for Your Business Using Personality

Writing on the Web

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!).

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.

Back to Basics: How to Write an Effective Business Blog

Act-On

In this case your focus will be to cover things as they are happening, recap events, and discuss industry trends. Remember, you don’t have to be locked in. A blog falls in the middle. It’s got a structure (more on that in a moment) and should be interesting and engaging while also being casual and personal. Play back the recording and listen to how you talk – how you describe those complex situations in lay terms. Should I plan my blog posts in advance?

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

How to Create Great Gated Content From Existing Content

Content Marketing Institute

In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. Before you dive in. 4-7 in Cleveland, Ohio.

The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose

chiefmartech

I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated.

5 B2B Brands That “Get” Storytelling

Modern Marketing

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

Inbound vs Outbound: What Works Best for B2B Marketing?

BOP Design

Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage. In fact, outbound efforts have some great applications.

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Who Owns Twitter (Marketing or Sales)?

NuSpark

It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. According to IDC : Social is big in the boardroom, too.

Which TV Show Matches Your Data Utilization Strategy?

Modern Marketing

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

What the Health and Wellness Industry Can Teach Us About Good Content

Contently

The process has made me into a different kind of consumer in more ways than one. Every progress photo includes a promo code in the caption, and every protein powder brand has a blog of free workout routines. Make sure to sound off in the comments!”

2 Phrases That Inspire Fearless Marketers

Modern B2B Marketing

Between bosses and teams, we’re caught in a conundrum. When we start our careers, we can’t wait to jump in. Every day we’re waiting in the door of our boss’s office with a new, brilliant idea. Just like in baseball, we have to swing a lot to increase the chances we’ll get a hit.

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Modern B2B Marketing

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. Jumping in Without a Long-Term Strategy for Growth.

Best Tools for SMB Online Lead Generation

Leadfeeder

No single tool can answer to all your needs in online lead generation. In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. When choosing any digital tools, something you want to avoid is vendor lock-in. You don’t want to end up in a situation where you lose your precious business data if you decide to replace a tool.

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How to Get Sales and Marketing on the Same Page

The Effective Marketer

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills.

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Digitizing Telcos

Biznology

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. This could be expressed in 2 ways: Access to what matters (Showcase that “all that matters to me I can access on my phone”).

How Well Do You Know Your Audience?

LeadCrunch

This is especially important if you have a broad industry; for example, if you sell wholesale clothing to retailers and you’re not super specific in your marketing personas, you could be getting a lot of traffic from general consumers who you can’t sell to or even retailers whose needs aren’t a match for your stock. but in reality, we live in a world that’s all about niches.

4 products Microsoft should build with LinkedIn

Ignite Tech

As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world.

Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ).

What the Health and Wellness Industry Can Teach Us About Good Content

Contently

The process has made me into a different kind of consumer in more ways than one. Every progress photo includes a promo code in the caption, and every protein powder brand has a blog of free workout routines. Make sure to sound off in the comments!”

Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How do you keep the YOU in Business Blogging and still make it work for business? Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal. Put more of “you&# in what you write about.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation.

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News

Contently

On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. They sat together in a single room—without their phones—taking notes by hand to craft their stories.

BMW can imprint eyelids, we’ll drive demand.

Modern Marketing

Working with DemandGen , we spent two days locked in a room (okay, the doors were open – but you really didn’t want to leave!) Dave Lewis, CEO of DemandGen, led our group in an intriguing conversation about our lead scoring and lead nurturing practices. BMW may have the ultimate driving machine – complete with bright lights with infinite ad budgets - but we’re the ones in the hottest drivers seat. by Amber Stevens | Tweet this.

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Best PR Blog - Vote for Harry!

WebMarketCentral

The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top