Who really owns your data? Protecting your business from agency lock-in
Martech
OCTOBER 21, 2024
In another instance, the client had no idea who had set up their Tag Manager account and, as a result, was locked out. This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations.
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