R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

Rain The Growth Agency

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

Rain The Growth Agency

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

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R2C Group Locks in LendingTree as College Bowl Game Title Sponsor

Rain The Growth Agency

With performance goals in mind, R2C Group was able to structure the deal in a way that will allow the agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. . “We Sponsorships of this nature can in fact accomplish branding goals and business goals all at once. is headquartered in Charlotte, NC.

What Teachers Need to Consider When Designing a Paperless Classroom

JotForm

They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

Your Chance at Lifetime Reduced Prices

JotForm

We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product

No August Activity Slump For Champion Comms

Champion Communications

These are just some of the points our clients have explored in their media interactions in August. How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options .

Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. And when a customer starts to trust your brand, they are likely locked in.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges.

Digital Marketing: What Happens After Your Site Launches?

EMagine B2B Blog

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing . Stay in touch with me on Twitter: @Lindsey_Hudson1. What’s next after your website launches? Web Design & Development: Prioritize SEO. Balancing SEO With Branding & Messaging. A Common SEO Pitfall.

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Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Oracle

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live? You can see the broken lock in the top right corner. Makes sense that you might not want to send account information in an unencrypted format.

Vision6 National Brand Campaign

Vision6

So with the brand messaging and tagline locked in, we just had to transform our Vision6 HQ into a live film set, add some rainbow cake, a panda, bananas, and a Rubiks cube (plus some awesome Vision6 staff) for the perfect Vision6 brand ad cocktail recipe. It was the year 2020.

Protect yourself: 5 essential tips on how to keep your website safe

RockContent

You, who are looking for information on how to create a website — have you ever wondered about the importance of investing in security? You want your Digital Marketing strategy to generate an increase in revenue. All In One WP Security & Firewall.

Tips to Manage the Marketer's Personalisation Dilemma

Oracle

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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Does Social Media Deliver More Traffic Than Email?

Oracle

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. The average number of opened emails per month grew from 98,001 in Q4 of 2010 to 123,982 in Q4 of 2011 – a 27% increase.

5 Logistical Tips That’ll Help You Pull Off a Great Webinar

Contently

When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. In fact, he stuttered and had a lisp.) Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. I’m no Winston Churchill.

Help 121

5 Essential Things All Marketers Should Know about Sales

Oracle

Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Marketing and sales need to be in agreement over what determines the quality of a lead. If your sales team has a business development division, loop them in to further specify the true definition of a sales-ready lead. It’s important to stay in tune with the ebbs and flows of the sales process.

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Which TV Show Matches Your Data Utilization Strategy?

Oracle

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

Why does the massive landscape of marketing services firms not bother people the way martech does?

chiefmartech

The large size of the marketing technology landscape stirs many emotions in the marketing community. Although maybe in some distantly analogous way it is. However, something else has always surprised about the fervent demand for consolidation in martech.

How To Handle Your Website Security

Method and Metric

In every instance though, both the public’s trust and Google’s trust in your brand are tainted. When I first started in SEO, a colleague reached out for my help with his hacked website. The hacker(s) had gained access through a flaw in an outdated version of WordPress. In fact, 30,000 everyday occurrences. What you need to know in order to keep your users and your data safe. That little lock in the corner of your address bar wields a lot of subtle power.

A Small Glitch or Evidence of Impending CX Disaster

Oracle

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors. Make sure everything you put in front of them to use is working as it should.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

In fact, one study found most adults can’t last 10 minutes without lying. Here’s how this exchange might play out: Prospect : Our customers would rather get support over the phone than over email or in the app. I’ve worked with about 45 companies in your industry, and the vast majority report that their users had to ask for in-app and email help. That surprises me, only because in a previous conversation I wrote down [the contradictory fact].

5 B2B Brands That “Get” Storytelling

Oracle

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. With that kind of partnership in place, they ensure great storytelling will live on their site. Locked in its impressive history are a ton of stories.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space.

How to Blog for Your Business Using Personality

Writing on the Web

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal. Put more of “you” in what you write about.

Digital Transformation and Continuous Change

Biznology

You can read it in its entirety here. This can result in agile hybrid solutions that can rapidly adapt to market demands. This agility allows an organization to make multiple controlled releases to production in a single day, which is a competitive advantage.

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BMW can imprint eyelids, we’ll drive demand.

Oracle

Working with DemandGen , we spent two days locked in a room (okay, the doors were open – but you really didn’t want to leave!) Dave Lewis, CEO of DemandGen, led our group in an intriguing conversation about our lead scoring and lead nurturing practices. BMW may have the ultimate driving machine – complete with bright lights with infinite ad budgets - but we’re the ones in the hottest drivers seat. by Amber Stevens | Tweet this.

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2020 in Retrospective

Heinz Marketing

My heart reaches out to families who are not able to make ends meet due to lockdowns in various places around the world. I am noticing families spending more time together which otherwise was not happening in many cases. In many ways I feel the virus has shown us how to live!

3 Ways to Build Consumer Trust in Chatbots 

Martech Advisor

Here are three ways to build consumer trust in chatbots, writes, Abinash Tripathy, Founder and Chief Strategy Officer, Helpshift. Learn More: AI: The Magic Ingredient for Customer Experience in 2020. In fact, 18% of consumers believe AI poses an existential threat to humanity.

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Accountable Culture and the Future of Work

Biznology

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.”

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Gearing up for Demand Generation Excellence at B2BMX

Televerde

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. One of the things keeping us busy these days is our sponsorship and speaking engagements at the upcoming B2B Marketing Exchange (B2BMX), a must-attend conference designed for performance and content marketers who are managing complex sales cycles and group buying realities that are common in B2B industries.

The Enterprise Sales Cycle: How Massive Deals Come Together

Hubspot

Businesses come in all shapes, structures, and scales — and the angles and processes used to sell to different companies reflects that variability. Let's jump in. You're in it for the long haul, and you need to consistently get in front of the right people to see it through.

What You Should Know About Financial Stress

Altitude Branding

There are reputable companies that specialize in loans for debt relief. Fortunately, you don’t have to get dressed up and go talk to a formal person in a bank or institution. In just minutes, you’ll get a good sense of your options, costs, and personal loan requirements.

How and Why You Should Build Your Partnerships

BenchmarkONE

Brand partnerships are a great thing in the marketing world and can play a notable role in company growth. And while it’s mostly done solo, there are some big advantages to bringing on a teammate every once in a while. There’s a ton of opportunity in partnerships.

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3 Key Steps to Integrate Marketo with Salesforce

SmartBug Media

But what if you want to access the best features from both programs in a single system? By integrating Salesforce in Marketo, you gain more control over your contacts, align your sales and marketing teams, and simplify the jobs of marketing strategists.

How HubSpot Content Strategists Improve SEO

Hubspot

For example, if you were a power-washing company located in Massachusetts, then you would want to rank for a search like, "best power-washing companies in New England." These are the ones that search engines are looking for and they play a much bigger role in the customer experience.

How To Choose An IT Support Company For Your Business

Altitude Branding

Don’t get yourself locked in some long-term contracts because, honestly, this can be a trap for you. Ideally, you should choose a company that offers a month to month contract in this way. In fact, this isn’t something that you are supposed to do in a rush.