Digital Marketing: What Happens After Your Site Launches?

EMagine B2B Blog

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .

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Is customer satisfaction really important in B2B?

The B2B Research Blog

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

A Small Glitch or Evidence of Impending CX Disaster

Modern Marketing

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

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Gearing up for Demand Generation Excellence at B2BMX

Televerde

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.

Back to Basics: How to Write an Effective Business Blog

Act-On

In this case your focus will be to cover things as they are happening, recap events, and discuss industry trends. Remember, you don’t have to be locked in. A blog falls in the middle. It’s got a structure (more on that in a moment) and should be interesting and engaging while also being casual and personal. Play back the recording and listen to how you talk – how you describe those complex situations in lay terms. Should I plan my blog posts in advance?

Inbound vs Outbound: What Works Best for B2B Marketing?

BOP Design

Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage. In fact, outbound efforts have some great applications.

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The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose

chiefmartech

I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR.

How to Create Great Gated Content From Existing Content

Content Marketing Institute

In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. Before you dive in. 4-7 in Cleveland, Ohio.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated.

2 Phrases That Inspire Fearless Marketers

Modern B2B Marketing

Between bosses and teams, we’re caught in a conundrum. When we start our careers, we can’t wait to jump in. Every day we’re waiting in the door of our boss’s office with a new, brilliant idea. Just like in baseball, we have to swing a lot to increase the chances we’ll get a hit.

Who Owns Twitter (Marketing or Sales)?

NuSpark

It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. According to IDC : Social is big in the boardroom, too.

3 Social Media Marketing Mistakes You Might Be Making and How to Avoid Them

Modern B2B Marketing

Author: Lisa Marcyes If you stop and think about it, social media is now a constant in almost every aspect of our lives—work, politics, breaking news, keeping in touch with friends, you name it. Jumping in Without a Long-Term Strategy for Growth.

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space.

How Well Do You Know Your Audience?

LeadCrunch

This is especially important if you have a broad industry; for example, if you sell wholesale clothing to retailers and you’re not super specific in your marketing personas, you could be getting a lot of traffic from general consumers who you can’t sell to or even retailers whose needs aren’t a match for your stock. but in reality, we live in a world that’s all about niches.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

13 Marketing Tactics to Boost Your Event ROI

Modern B2B Marketing

Then, despite nailing your booth or presentation, you’ve been disappointed in the results. Leads trickled in and then wasted away. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. There’s power in numbers.

4 products Microsoft should build with LinkedIn

Ignite Tech

As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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5 B2B Brands That “Get” Storytelling

Modern Marketing

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ).

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release

SnapApp

These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Curious to see how your new app will function in the wild?

Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking

Lead Liaison

Daily lead reports can be distributed to any users in the Lead Liaison account. This report assists marketing teams in analyzing campaign activity, sales teams that need to know where to target their outreach, and executives monitoring all marketing and sales efforts. Now, he can see who is reacting to what they are putting in their electronic newsletter and which offers make the biggest impact on their database. To see the testimonial in it’s entirety, click here.

The Customer Experience Operating System (CX-OS)

chiefmartech

All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. The customer experience operating system (CX-OS) is an operating system in a business sense. The CX-OS will evolve in a series of stages.

Best PR Blog - Vote for Harry!

WebMarketCentral

The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top

Which TV Show Matches Your Data Utilization Strategy?

Modern Marketing

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

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Metrics-Driven PR: When an Acquisition is the Goal

Bluetext

That may, in fact, be one of several desired outcomes, which could include raising venture capital, making acquisitions themselves, penetrating new markets, accelerating growth, or all of the above. At the end of the day, a public relations program that raises the enterprise value of the firm can greatly assist companies in achieving any of the aforementioned objectives, which in part may be why numerous Bluetext clients over the years have seen successful acquisition exits.

Data industrialization on our way to marketing in a blockchain world

chiefmartech

Jeremy currently works with several of the leading companies in the blockchain and decentralization space. He will be presenting at the MarTech Conference in Boston , October 2-4, with an in-depth talk on Blockchain and the CMO: The Next Era of Marketing.

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News

Contently

On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. They sat together in a single room—without their phones—taking notes by hand to craft their stories.

The only marketing prediction you need for 2017

chiefmartech

and largest publication in the field advertising and marketing. Late October to early February is prediction season in the marketing world. Is email dead, or the most undervalued tactic in your portfolio? Resist technical and contractual lock-in.

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Think You’re Not Ready for Account Based Marketing? Try These 6 Ideas First

Engagio

This means Marketing, Sales, and Customer Success working in harmony to create the best experience for the buyer. No one loses account visibility, deals are won as a team, and your business drives greater revenue in valuable accounts.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills.

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Designing and Managing ABM Campaigns with Mat Rider

Listenloop

In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Then, what brought me to the event in ABM in general is really helping to reconnect digital marketing with our sales team. Challenges in ABM Life Cycle.

Digitizing Telcos

Biznology

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. This could be expressed in 2 ways: Access to what matters (Showcase that “all that matters to me I can access on my phone”).