What Teachers Need to Consider When Designing a Paperless Classroom

JotForm

They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

Your Chance at Lifetime Reduced Prices

JotForm

We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product

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How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

In fact, one study found most adults can’t last 10 minutes without lying. Here’s how this exchange might play out: Prospect : Our customers would rather get support over the phone than over email or in the app. People lie all the time.

Is customer satisfaction really important in B2B?

Savanta

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

Digital Marketing: What Happens After Your Site Launches?

EMagine B2B Blog

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .

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Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Modern Marketing

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live?

How to Monitor Backlinks with BuzzSumo

BuzzSumo

To rank well in search engines, you’ll need to continually earn backlinks. Links play another important role in content marketing. They tell you if your content is respected enough to earn the endorsement of other sites in your industry.

Gearing up for Demand Generation Excellence at B2BMX

Televerde

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular.

A Small Glitch or Evidence of Impending CX Disaster

Modern Marketing

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.

Martech companies talk customer-centricity, but can they be customer-centric?

chiefmartech

These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

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Martech and mindfulness

chiefmartech

Let’s face it, the two words don’t often come up in the same sentence. Compassion — recognizing that change is difficult for everyone, our colleagues and our customers, and striving to imbue empathy and kindness in all our interactions.

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

How to Build Brand Awareness & Thought Leadership

Contently

In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion.

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Unleash Your Ambition at the ABM Innovation Summit

DemandBase

In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions. I’m talking about big boosts in the meaty metrics like pipeline, closed business, ACV and funnel velocity. Doing ABM, and doing it well, means going all in.

5 B2B Brands That “Get” Storytelling

Modern Marketing

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

7 Actionable Tips for B2B Holiday Email Marketing

Delivra

In fact, given how busy everyone is, they might even take longer. If you haven’t already segmented your email marketing list based on where each recipient is in your lead funnel, now would be the time. The goal is to lock in a cross-sell or upsell before the first of the year.

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Agency Owners: How to Properly Prepare Your Business For Exit

Hatchbuck

In fact, it’s smart to have a well-considered exit strategy in place. Even in those instances where some employees fill multiple roles within the agency, do your best to clearly define what it is that they do so potential buyers will know exactly who is doing what within the company. This is also the time when you should put a hard focus on locking in long-term clients and ensuring revenue streams moving forward. Getting Things in Order.

I Don't Mind Paying, But I Do Mind Being Played [The Customer Code Series]

Hubspot

This post is part 9 of 11 in a series on HubSpot’s Customer Code. And feedback made it clear that, when it came to pricing, our most unhappy customer segment were customers at the Marketing Hub Professional and Enterprise levels -- so that’s where we dug in.

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Which TV Show Matches Your Data Utilization Strategy?

Modern Marketing

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

Brand Safety in the era of Slow Content Policing on Social Platforms

AcuityAds

” Take the YouTube Kids app that launched in 2015 for example. Ads for a wholesome brand could easily appear on a violent video featuring Spider-Man and Princess Elsa (of Disney’s Frozen) locked in a brutal machine gun standoff.

What You Can Do Today To Get Your Data Ready For ABM

Engagio

What if 60% of the curriculum you learned in school was wrong? You know which accounts to go after in the first place. 50 – More than half of all records found in the average B2B contact database are misaligned. Having good engagement data is key in ABM.

Your Guide (With Examples) To Creating Easy Brand Videos Consistently

Magisto

it stays locked in and ready for you use again and again. Click “ Make a Video ” in the upper right hand corner of the desktop. Hit: “Finish” in the bottom lower corner. Now drag in the order you’d like. Hello and welcome to our blog!

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Your Guide (With Examples) To Creating Easy Brand Videos Consistently

Magisto

it stays locked in and ready for you use again and again. Click “ Make a Video ” in the upper right hand corner of the desktop. Hit: “Finish” in the bottom lower corner. Now drag in the order you’d like. Hello and welcome to our blog!

Video 52

Your Guide (With Examples) To Creating Easy Brand Videos Consistently

Magisto

it stays locked in and ready for you use again and again. Click “ Make a Video ” in the upper right hand corner of the desktop. Hit: “Finish” in the bottom lower corner. Now drag in the order you’d like. Hello and welcome to our blog!

Video 52

Who Owns Twitter (Marketing or Sales)?

NuSpark

It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. According to IDC : Social is big in the boardroom, too.

The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose

chiefmartech

I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR.

Digitizing Telcos

Biznology

In today’s hyper-connected world, consumers expect service providers to do more than just offer competitively priced, reliable, and attractive products. This could be expressed in 2 ways: Access to what matters (Showcase that “all that matters to me I can access on my phone”).

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills.

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Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ).

Back to Basics: How to Write an Effective Business Blog

Act-On

In this case your focus will be to cover things as they are happening, recap events, and discuss industry trends. Remember, you don’t have to be locked in. A blog falls in the middle. It’s got a structure (more on that in a moment) and should be interesting and engaging while also being casual and personal. Play back the recording and listen to how you talk – how you describe those complex situations in lay terms. Should I plan my blog posts in advance?

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How do you keep the YOU in Business Blogging and still make it work for business? Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal. Put more of “you&# in what you write about.