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Who really owns your data? Protecting your business from agency lock-in

Martech

In another instance, the client had no idea who had set up their Tag Manager account and, as a result, was locked out. This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations.

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Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

Webbiquity

Some marketing concepts have a pretty short shelf life (e.g., how to create friend circles in Google+…remember that?) while others are almost timeless. Image credit: Emilia Stefania Costeiu on Pexels There’s widespread concern today over the impact of artificial intelligence (AI) on search engine optimization (SEO).

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How to Cut Email Production Time in Half Using Modular Email Templates

Webbiquity

And 23% of teams manage up to five emails in production at any given time. Put another way: email production is anything but fast. So, when email marketers are faced with high email volumes and tight deadlines, they look to make cuts. But its a risky trade-off that might hurt the engagement and performance of your email campaigns.

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How to be Twitterific, 10 Years Later — What Do the Experts Think Today?

Webbiquity

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. Just four years ago, Twitter was still arguably in that spot, but slipping.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

If you don’t the rules on Facebook, for example, they will lock you out of your account. Recently, they locked my account over a Facebook page image from three years ago! Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Guest post by Lisa Sicard. Facebook alone had banned over 1.3

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The Key Advantages of Outsourcing Web Development Services

Marketing Insider Group

Outsourced teams give you room to grow without locking you into anything long term. Outsourcing web development isn’t just a budget-saving hack anymore. It’s a smart strategy. When you’re trying to launch a product, rebuild a site, or scale fast, hiring a full in-house team might slow you down. Or cost a fortune.

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19 Easy Ways to Capture Email Leads Without Being Pushy

Optinmonster

Give the Reader a Taste With Content Locks 19. Why Focus on Email Capture for Marketing? 19 Email Capture Strategies That Work 1. Verify Your Leads 2. Wait Until Second Pageview 3. Turn Off Immediate Popup for Blog Posts 4. Use a Polite Slide-in 5. Load a Floating Bar on Scroll 6. Use Exit-Intent 7. Allow the User to Initiate 8.

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