What Teachers Need to Consider When Designing a Paperless Classroom

JotForm

They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. It’s the age-old struggle for educators: “How do I reach my students?” And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

Your Chance at Lifetime Reduced Prices

JotForm

We at JotForm wanted to let you in on a special deal: upgrade to one of our existing paid plans now and be locked in to that price forever — even as we restructure our price. Close your eyes and try to imagine a world where the prices you pay now would never rise a single cent. Now open your eyes! Product

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Is customer satisfaction really important in B2B?

Savanta

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.

Digital Marketing: What Happens After Your Site Launches?

EMagine B2B Blog

We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new video. Other great content we know you’ll love: Client Success In Digital Marketing .

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How to (Nicely) Push Back on Buyers Who Don't Tell You the Full Truth

The Forward Observer

In fact, one study found most adults can’t last 10 minutes without lying. Here’s how this exchange might play out: Prospect : Our customers would rather get support over the phone than over email or in the app. People lie all the time.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

Modern Marketing

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live?

Martech companies talk customer-centricity, but can they be customer-centric?

chiefmartech

These choices are way harder than any martech integration challenges or other in-the-weeds scapegoats that companies claim hold them back from delivering better customer experiences. Lock-in sucks. “Like-in” is infinitely better. Like-in, not lock-in.

How to Blog for Your Business Using Personality

Writing on the Web

When sharing personal stories with your business readers: Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!).

How To Handle Your Website Security

Method and Metric

In every instance though, both the public’s trust and Google’s trust in your brand are tainted. When I first started in SEO, a colleague reached out for my help with his hacked website. The hacker(s) had gained access through a flaw in an outdated version of WordPress.

5 Essential Things All Marketers Should Know about Sales

Modern Marketing

Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Marketing and sales need to be in agreement over what determines the quality of a lead.

A Small Glitch or Evidence of Impending CX Disaster

Modern Marketing

The process to choose a room was simple and easy, and everything was fine until I had to fill in my personal details. Postal codes in Canada are a combination of letters and numbers. Errors, easily caught in a QA process, should never be promoted to the level of stupid errors.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic.

It’s time to rethink your lead scoring model

Marketing Advisory Network

For example, you may want to decrease prioritization for accounts you lost within the last 90 days, or where sales have identified a competitor locked in a contract for the next 3 years. Throw in a couple of ideas you’ve never tried before and you’re ready to pilot a new way of scoring.

The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. You know the competition for inbox placement is going to heat up exponentially in the coming months.

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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. In Summary.

How to Build Brand Awareness & Thought Leadership

Contently

In 2010, Michael Dubin used to work at Time Inc., His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” And in 2017, Unilever bought it for $1 billion.

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Gearing up for Demand Generation Excellence at B2BMX

Televerde

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. That’s right. Your calendar isn’t lying to you. It’s February already.

Martech and mindfulness

chiefmartech

Let’s face it, the two words don’t often come up in the same sentence. Compassion — recognizing that change is difficult for everyone, our colleagues and our customers, and striving to imbue empathy and kindness in all our interactions.

A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing

ClearVoice

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part two, we look at strategies for creating a work plan using a tree diagram.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria. If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Alternate the color or size of something on the image in a looping.gif file or create a Cinemagraph.

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I Don't Mind Paying, But I Do Mind Being Played [The Customer Code Series]

Hubspot

This post is part 9 of 11 in a series on HubSpot’s Customer Code. And feedback made it clear that, when it came to pricing, our most unhappy customer segment were customers at the Marketing Hub Professional and Enterprise levels -- so that’s where we dug in.

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The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose

chiefmartech

I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Personalisation isn’t all-or-nothing.

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5 B2B Brands That “Get” Storytelling

Modern Marketing

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. Locked in its impressive history are a ton of stories.

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

My Favorite Lesson About ABM from #B2BSMX

Content4Demand

My overall impression after the conference is that ABM has evolved into a flexible strategy for targeting contacts or accounts to lock in engagement and/or accelerate the purchase journey. Many companies try different strategies in an effort to identify an optimal mix.

Which TV Show Matches Your Data Utilization Strategy?

Modern Marketing

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database.

Unleash Your Ambition at the ABM Innovation Summit

DemandBase

In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions. I’m talking about big boosts in the meaty metrics like pipeline, closed business, ACV and funnel velocity. Doing ABM, and doing it well, means going all in.

How to Monitor Backlinks with BuzzSumo

BuzzSumo

To rank well in search engines, you’ll need to continually earn backlinks. Links play another important role in content marketing. They tell you if your content is respected enough to earn the endorsement of other sites in your industry.

Keep the Personal Touch as Your Customer Base Grows

Ontraport

You take pride in your business’s ability to offer an authentic customer experience, but individually reaching out to contacts on your list is no longer an option at your stage of growth.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular.

Email Subject Lines: 295+ Best Performing (The Biggest Swipe File On The Internet)

SendX

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. The collection consists of some of the best subject lines used in some of the most successful email campaigns. Thrillist: “ What They Eat In Prison ” 6.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.

7 Actionable Tips for B2B Holiday Email Marketing

Delivra

In fact, given how busy everyone is, they might even take longer. If you haven’t already segmented your email marketing list based on where each recipient is in your lead funnel, now would be the time. The goal is to lock in a cross-sell or upsell before the first of the year.

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Brand Safety in the era of Slow Content Policing on Social Platforms

AcuityAds

” Take the YouTube Kids app that launched in 2015 for example. Ads for a wholesome brand could easily appear on a violent video featuring Spider-Man and Princess Elsa (of Disney’s Frozen) locked in a brutal machine gun standoff.

Seven Building Blocks to Launching a Successful ABM Program

Jackie Walts

In kicking off ABM, marketing leaders should take the lead in educating the organization on what ABM is and how impacts business. Lock in your target account selection and prioritization before beginning your ABM program.

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My Favorite Lesson About ABM from #B2BSMX

Content4Demand

My overall impression after the conference is that ABM has evolved into a flexible strategy for targeting contacts or accounts to lock in engagement and/or accelerate the purchase journey. Many companies try different strategies in an effort to identify an optimal mix.

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. Not only is growing an audience crucial to Cardinal Health’s business, it also has the potential to educate the people in charge of America’s healthcare system. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. But making sure the increase in readers leads to meaningful engagement is more complicated.