Email Marketing Conversion Rate Comparison

Marketing Insider Group

The post Email Marketing Conversion Rate Comparison appeared first on Marketing Insider Group. Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies.

Documentum – Webtop and OpenContent Search Comparison

Technology Services Group

Back in 2012, we did a Search comparison between Webtop and OpenContent Search (then called HPI). Performance and ease of use in a search interface is often one of the highest concerns our clients have when building an ECM system.

Alfresco Share – Contributor Comparison with OpenContent Management Suite

Technology Services Group

In the last post of our 2018 Share and OpenContent Management Suite comparison series, we compared Search features between Share and OpenContent Management Suite.

Alfresco Share – Search Comparison with OpenContent Management Suite

Technology Services Group

For this post in our 2018 Share and OpenContent Management Suite comparison series, we will […]. Performance and ease of use in a search interface is often one of the highest concerns clients have when deploying Alfresco.

Documentum – Webtop and OpenContent Folder Comparison

Technology Services Group

As part of our making Documentum Better in 2018 series, this post will look at how users can work with folders and documents within a folder in Webtop as compared to OpenContent Management Suite.

Alfresco Share – Comparison with OpenContent Management Suite Series

Technology Services Group

Alfresco’s out of the box user interface, Share, is typically the collaboration interface most Alfresco clients leverage for their initial development efforts.

Documentum – Webtop and OpenContent Contributor Comparison

Technology Services Group

In the last post of our 2018 making Documentum better series, we compared searching and viewing documents between Webtop and OpenContent Management Suite. For this post, we’re going to compare the the contributor functionality available in Webtop and compare that to OpenContent Management Suite. Our evaluation is based on what is configurable using the out-of-the-box […]. Documentum HPI OpenContent Webtop

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. vendor evaluation comparison b2b marketing automation revenues industry trends software selection raab guideI’ve been having way too much fun working on my new industry report. I decided to make it an interactive document that lets users (viewers? readers? The Chosen?)

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here.

Vendor 116

A Comparison of Marketing Automation Tools


The post A Comparison of Marketing Automation Tools appeared first on Opentopic. When it comes to finding the right marketing automation software, there are many things to consider. You need to know that it is going to be able to handle all of your marketing needs, including landing pages and email creation. The problem is, finding the right marketing automation software. There are so many providers out there who will say that.

Live Webcast: Financial Peer Comparison and the Value of “Move the Needle"

The ROI Guy

In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement. Executive Assessment Tools Executive conversation executive selling financial benchmarks Mcneil Move the Needle Peer comparison webcast

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today.

Increase Revenue and Exposure With Free Comparison Shopping Engines


You’ve tried everything, but you just aren’t getting the visibility of some of your … Continue reading → The post Increase Revenue and Exposure With Free Comparison Shopping Engines appeared first on Fathom. E-commerce/B2C comparison shopping enginesSo, your local business has decided to take its products online with a new e-commerce store, but sales haven’t been exactly what you were hoping for.

What is a TCO Calculator / Comparison Tool?

The ROI Guy

A TCO Tool is used to compare the total costs of various solutions, looking beyond just acquisition costs, taking into account all related capital and operating costs over the useful life of the asset.

Six powerful B2B marketing tactics you may be missing


One very effective approach is to audit existing content based on the buyer role (like specifier, decision-maker, end user) and the stage of the buying process (like need recognition, researching solutions, vendor comparison).

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report.

Sample 130

How promotional products fit in with the modern consumer


Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising.

Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”.

Video for differentiation, stick to one differentiator


It’s good at emphasizing one thing and it’s good at comparisons. Certainly one of them is commanding short attention spans long enough to put across one thing and video is good at is making comparisons. How do we frame the comparison for the viewer?

For a TCO comparison, how does Alinean develop the chart of accounts used for head-to-head TCO comparisons?

The ROI Guy

The chart of accounts line item and hierarchy is developed to be sure that the comparison captures all of the capital and operating costs of owning different solution options over their useful life.

How CSR and social activism are defining brands today


For example, the pay equity issue has three dimensions that are being carefully analyzed: the range of compensation from the lowest to the highest, measured by a comparison to the median employee pay (e.g.

SEO for site acquisitions


This will help you do a side-by-side comparison. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

Tactical video for technology sales and marketing


Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.

Successful digital marketing means setting your priorities


They dragged me through an inventory of reports on traffic and page views and monthly comparisons and top pages and subdomains and countries and, wow, there were a lot of reports.

SEO – rank is only half the story


Do a side-by-side comparison of the keywords driving referrals to your page. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning.

SEO 156

Hosted Email Service Price Comparison: Part 2


My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria.

Hosted Email Service Price Comparison: Part 1


Hosted marketing email services are almost a commodity.

5 ways to use graphics to illustrate a complex idea


Not only does this provide context, it also adds interest and creates a unique comparison—which also helps with memory. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.

The Alinean Diagnostic Assessment Tool’s questions, benchmark comparisons and recommendations will likely change over time, how are these maintained?

The ROI Guy

No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content. It is very easy for us to continue to evolve and maintain the content, benchmarks and intelligence within the Diagnostic Assessment Tool.

Executive Conversations: Evolving from a Sales Pitch to Prescriptive Advice

The ROI Guy

Financial Peer Comparisons The Alinean Financial Peer Comparison Tool delivers one such tool, empowering your team to quickly compare any prospect with up to six of their closest competitors.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)


Sales Funnel Small Business Technology IT Blog Comparison Guide Audiences Blog Post Small Business Listicle Homepage ResourcesA small business IT director discusses the content she consumes.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)


Sales Funnel Small Business Technology IT Blog Comparison Guide Audiences Blog Post Small Business Listicle Homepage ResourcesA small business IT director discusses the content she consumes.

What is Market Intelligence? Find Out Here!

Sales Intelligence View

Products & Technology insideview company contact records insideview data insideview data comparison insideview data coverage insideview data map insideview market intelligence insideview number of recordsWe get questions all the time about our data and what w […].

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

demand generation software vendor comparison social media marketing marketing automation systems

6 Simple Steps To Optimize Your Product Listing Ads


Comparison shopping engines (CSEs) have always been part of strategies to drive revenue and promote products for e-commerce companies. However, recent changes in how Google handles its comparison shopping listings have changed how marketers need to look at CSEs. E-commerce/B2C Online Advertising/SEM/Display comparison shopping engines CSEs e-commerce product listing ads

List 43

Are You Spending Enough on Online Marketing?

The Effective Marketer

Luckily, Forrester has created a free online tool based on their study results that allows you to plug in your numbers to get a high-level comparison based on benchmark data. Marketing Budget Marketing Strategy allocation benchmark budget comparison forrester metrics spend

B2B Lead Generation Blog: Direct mail for the complex sale that really works

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Mail 130

5 Ways That Companies are Screwing Up Their eCommerce Growth

Marketing Insider Group

For comparison, food and retail growth only rose 2.8% A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

Mail 157

The Bot That is Getting Rid of Buyer’s Remorse

Navigate the Channel

A new technology that is based on an API from Mastercard makes the price comparison journey much easier for these consumers. The result is a very real improvement in price comparison technology. Buyer’s remorse is a phenomenon that any company would be happy to get rid of.

API 158