Engaging Earlier and Higher with Financial Peer Comparisons

The ROI Guy

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels

bizible

In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers.

Trending Sources

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. vendor evaluation comparison b2b marketing automation revenues industry trends software selection raab guideI’ve been having way too much fun working on my new industry report. I decided to make it an interactive document that lets users (viewers? readers? The Chosen?)

Executive Conversations: Evolving from a Sales Pitch to Prescriptive Advice

The ROI Guy

Financial Peer Comparisons The Alinean Financial Peer Comparison Tool delivers one such tool, empowering your team to quickly compare any prospect with up to six of their closest competitors.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)

emedia

Sales Funnel Small Business Technology IT Blog Comparison Guide Audiences Blog Post Small Business Listicle Homepage ResourcesA small business IT director discusses the content she consumes.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)

emedia

Sales Funnel Small Business Technology IT Blog Comparison Guide Audiences Blog Post Small Business Listicle Homepage ResourcesA small business IT director discusses the content she consumes.

Tactical video for technology sales and marketing

Biznology

Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.

New Features: Preview Text, Comparison Report, and Add Contacts

Vertical Response

Comparison Report. To view this comparison, choose a sent email campaign and scroll to the bottom of the results page. To view more campaigns, click the ‘Download Reports’ button to get a comparison of your past 50 campaigns and stats.

Successful digital marketing means setting your priorities

Biznology

They dragged me through an inventory of reports on traffic and page views and monthly comparisons and top pages and subdomains and countries and, wow, there were a lot of reports.

5 ways to use graphics to illustrate a complex idea

Biznology

Not only does this provide context, it also adds interest and creates a unique comparison—which also helps with memory. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.

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SEO – rank is only half the story

Biznology

Do a side-by-side comparison of the keywords driving referrals to your page. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning.

Video for differentiation, stick to one differentiator

Biznology

It’s good at emphasizing one thing and it’s good at comparisons. Certainly one of them is commanding short attention spans long enough to put across one thing and video is good at is making comparisons. How do we frame the comparison for the viewer?

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

demand generation software vendor comparison social media marketing marketing automation systems

What is Market Intelligence? Find Out Here!

Sales Intelligence View

Products & Technology insideview company contact records insideview data insideview data comparison insideview data coverage insideview data map insideview market intelligence insideview number of recordsWe get questions all the time about our data and what w […].

Live Webcast: Financial Peer Comparison and the Value of “Move the Needle"

The ROI Guy

In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement. Executive Assessment Tools Executive conversation executive selling financial benchmarks Mcneil Move the Needle Peer comparison webcast

SEO for site acquisitions

Biznology

This will help you do a side-by-side comparison. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

Increase Revenue and Exposure With Free Comparison Shopping Engines

Fathom

You’ve tried everything, but you just aren’t getting the visibility of some of your … Continue reading → The post Increase Revenue and Exposure With Free Comparison Shopping Engines appeared first on Fathom. E-commerce/B2C comparison shopping enginesSo, your local business has decided to take its products online with a new e-commerce store, but sales haven’t been exactly what you were hoping for.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

WordPress has laid out a more in-depth comparison here. Blogging Content Marketing/Copywriting Blog blog platform blog platform comparison blog platforms blogger content marketing google Pros and Cons tumblr WordPress WordPress.com WordPress.org

5 Ways That Companies are Screwing Up Their eCommerce Growth

B2B Marketing Insider

For comparison, food and retail growth only rose 2.8% A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

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Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”.

For a TCO comparison, how does Alinean develop the chart of accounts used for head-to-head TCO comparisons?

The ROI Guy

The chart of accounts line item and hierarchy is developed to be sure that the comparison captures all of the capital and operating costs of owning different solution options over their useful life.

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

How are you doing in comparison to your peers? Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot.

Hosted Email Service Price Comparison: Part 2

WebMarketCentral

My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria.

Hosted Email Service Price Comparison: Part 1

WebMarketCentral

Hosted marketing email services are almost a commodity.

Infographic: Top 10 Types of Demand Generation Content

The Point

For a more detailed comparison of different lead generation offers, download a free copy of our white paper on: “ How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Add a comparison table. Comparison tables are great for visitors. Of course, if your product doesn’t measure up well to its competitors, a comparison table might make you nervous. Smart marketers use landing pages. Because they get more conversions.

With Email Deliverability Comes A Huge Responsibility

Modern Marketing

The later-on comparison can also be problematic. it is not an apples-to-apples comparison. It’s important to stay focused on the end-game, and not get too caught up in comparisons that don’t prove anything good or bad without a ton of extra analysis.

The Alinean Diagnostic Assessment Tool’s questions, benchmark comparisons and recommendations will likely change over time, how are these maintained?

The ROI Guy

No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content. It is very easy for us to continue to evolve and maintain the content, benchmarks and intelligence within the Diagnostic Assessment Tool.

From Mealy to Meaty: How to Create Better Content

Act-On

Could you include a comparison table for them to make a decision with? Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content.

Marketing Automation 101 – Understanding the basics

Salesfusion

68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms – Aberdeen 2014. According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. This is quite surprising given all the benefits of using it including: Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1%

10 Ways to Use Images for Memorable Marketing Results

Act-On

Or to show you this: Comparisons like that are what prompted the saying “a picture is worth a thousand words.”. There’s no shortage of content on the Internet. Every day, more than 2 million blog posts are published.

7 Killer Tips to Boost Your Infographic Performance

Act-On

Others that work well include: A comparison between two popular options. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

Comparisons, cost, and pricing terms. For bottom-of-funnel, what I recommend for my clients are demos/free trials, customer stories, comparison/spec sheets, webinars, events, and even mini-classes or workshops. Evaluation and comparison sheets.

5 New Year’s Resolutions for Marketers

Act-On

Get a better understanding of the kinds of content that moves prospects through the middle and bottom of the funnel, such as product comparisons, ROI calculators, and testimonial videos. There’s something very optimistic about the people who make New Year’s resolutions every year.

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How are Alinean-powered diagnostic assessment tools different than survey-powered tools?

The ROI Guy

Survey based tools can be used to collect survey responses from the user, and with program customization, can even provide comparison reports.

Six Key Components of a High Performance Marketing Plan

Act-On

Especially in the B2B world, customers are comparison shopping online and taking a much longer time to evaluate their options than in the past. The drastic transformation of the customer journey means buyers are now in the driver’s seat.

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