Marketing Insider Group

OCTOBER 16, 2024

Sprout Social offers comprehensive dashboards that combine data from multiple platforms, allowing for easy performance comparisons. Google Analytics tracks traffic from social media to your website. Video Source Once you have the data, use it to adjust your strategy.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Marketing Insider Group

FEBRUARY 17, 2025

In comparison, long-tail phrases like “best lightweight laptops under $1,000” are more specific and easier to rank for, providing a better opportunity for visibility on search engines. One major advantage of long-tail keywords is their lower competition.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Vision Edge Marketing

OCTOBER 22, 2024

Benchmarking, however, provides additional insight by enable comparison of organizational performance against the industry. Identify and quickly remedy areas for improvement: Measures and KPIs provide insight into how companies are performing against targets. Navigating the crucible is challenging but not insurmountable.

Marketing AI 317

Marketing AI Work Management Marketing Management Customer Satisfaction 317

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Providing your audience with deep, actionable insights that they will not get anywhere else. Above all, quality content speaks directly to and answers your audience’s challenges.

Top of Funnel 205

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 205

Marketing Insider Group

AUGUST 7, 2024

Image Source You can use ChatGPT to benchmark competitors, provide detailed comparisons, and identify areas for improvement. It can also summarize customer opinions from surveys, reviews, and social media, offering a clear picture of market sentiment.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Act-On

MARCH 25, 2025

In this article, well examine the strengths and weaknesses of Act-On vs Hubspot in the following categories: Customer support Email & automated workflows CRM & integrations Analytics & reporting Pricing & scalability Lets dive into the details, starting with a complete overview of the comparison in the table below: Comparison Summary: (..)

Act-On 130

Act-On Marketing Automation Services Comparison Enterprise Management 130

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). On the downside, there are a few “unknowns” listed in the comparison table below for Matomo because they didn’t provide answers for this post. What to do?

Marketing Analytics Tools 348

Marketing Analytics Tools Analytics Google Work Management 348

SocialPilot

APRIL 9, 2025

Bluesky vs Threads: A Quick Comparison Summary Here’s a quick tabulation of the key differences between Bluesky and Threads to give you an overview of how each platform can benefit your business. The post Bluesky vs Threads: A Head-to-Head Comparison of the Hottest Social Apps appeared first on SocialPilot.

Comparison 47

Comparison Privacy Privacy Policies Communities 47

Marketing Insider Group

APRIL 15, 2025

Comparison Ads: Show how your product stacks up against competitors. Paid Media Tactics: Search Ads: Capture intent-based searches by bidding on relevant keywords. Remarketing Ads: Re-engage users who visited your site but didnt take action. Conversion Stage: Driving Action This is where the focus shifts to turning leads into customers.

Paid Content 162

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 162

Martech

SEPTEMBER 3, 2024

Customizable peer groups: Users can select from various categories to find the most relevant comparison group. Median in your peer group. Range in your peer group (25th to 75th percentile). Key features. Data privacy : Google assures that benchmarking data is encrypted, protected and aggregated to maintain privacy.

Marketing Analytics Tools 123

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 123

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. As an example, this Skype vs. Slack comparison post by Pumble provides an in-depth, detailed analysis of the benefits and drawbacks of these two apps.

Top of Funnel 325

Top of Funnel Marketing Strategy Marketing & Strategy Planning 325

Webbiquity

JULY 6, 2021

For example, buying guides are helpful for outlining what someone should be looking for in a product or service; case studies show what you’ve achieved for previous clients; and comparison charts help customers choose between a range of similar options.

Churn Rate 337

Churn Rate Work Management Marketing Management Comparison 337

Martech

SEPTEMBER 10, 2024

The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We Our approach has worked successfully for more than seven years, generating billions of clicks for more than 800 comparison shopping services.”

Google 113

Google Comparison Rules Paid Search Agency 113

WordAgents

APRIL 10, 2025

Case studies, comparison posts, and industry reports can pull users deeper into the funnel without added touchpoints. SEO Leads in B2B Visitors who land on SEO content usually search with a purpose. Theyre comparing solutions, looking for best practices, or seeking answers to a problem. Over time, content also nurtures leads passively.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Martech

MAY 6, 2025

Why measurement still falls apart Each platform handles campaign setup, activation and measurement differently, making even basic comparisons difficult. Naming conventions, attribution logic and event definitions vary so widely that even basic comparisons become unreliable. Email: Business email address Sign me up! Processing.

Paid Search Agency 102

Paid Search Agency Marketing Attribution Planning Advertising Agencies 102

Marketing Insider Group

SEPTEMBER 18, 2023

The Comparison: Traditional advertising often targets only those who are ready to buy now, leaving out a significant portion of the customer journey. The Comparison: Content marketing, on the other hand, is the gift that keeps on giving. The Comparison: Content marketing is a long-term strategy that builds on itself over time.

Paid Content 340

Paid Content Content Marketing Planning Work Management 340

Heinz Marketing

NOVEMBER 20, 2024

Comparison of Top Project Management Tools Here are some top-performing tools for B2B marketing teams to consider: Asana Ideal for visualizing timelines and managing campaigns with clarity. Ready to take your GTM strategy to the next level? Unsure where your orchestration stands by comparison to other B2B marketing teams?

Marketing Analytics Tools 96

Marketing Analytics Tools Marketing Automation Services Planning B2B Marketing 96

Tomorrow People

OCTOBER 21, 2024

This might include resources like checklists, comparison guides, or ROI calculators that outline the benefits of your solution in a structured format. Marketers can also contribute to sales and marketing alignment by creating content that transcends basic data presentation, helping buyers evaluate their options more effectively.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Marketing Insider Group

JULY 7, 2020

The Comparison Stage. After you’ve established yourself as a major player in your niche, some of those target customers who decide that they need what you sell will begin the comparison process. Just break up your text with some related visual elements, such as images, videos, or infographics.

Content 361

Content Custom Publishing Comparison B2B Sales 361

Marketing Insider Group

MARCH 22, 2021

Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. Next, you have middle-of-funnel content for engaging leads in the consideration stages: Product comparisons. Product comparisons. Well, look at the keywords driving most of our traffic: Semrush. Guest blogs.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Martech

JANUARY 9, 2025

Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. in September 2022.

Allocation 120

Allocation Marketing Budget Creation Budget Programs Marketing Budget 120

Martech

NOVEMBER 27, 2024

And, not only have they started earlier than previous years, but many are comparison shopping and looking to take advantage of the best deals. This is good news for marketers looking to optimize holiday campaigns. The early numbers indicate that consumers are ready to buy.

eCommerce 124

eCommerce Forecasting Mobile Marketing Stats 124

Marketing Insider Group

FEBRUARY 11, 2025

Early-stage content might educate readers, while advanced-stage blogs could focus on reviews or product comparisons. Some may just be exploring, while others are looking to make decisions. Tailor your blogs to different stages of the customer journey. Make Content Easy to Skim Most online readers skim rather than read word-for-word.

Optimization 179

Optimization Conversion Content Click Rate 179

Brightedge

JULY 12, 2024

Decreases: For "Vs" comparisons: Similarly, there's approximately a 20% AIO decrease in keywords containing "vs" for product or concept comparisons. Comparison tables appear for half as many queries as they did on June 1 As noted above, one area where we see AI Overviews appearing less is around specific brand queries.

AIO 105

AIO Comparison Keywords User-Generated Content 105

Act-On

APRIL 18, 2025

This means a side-by-side Marketo vs. Pardot feature comparison wont give you the full picture of each platforms strengths and weaknesses. And with the right mix of premium services and add-ons , both offer the basics of marketing automation: email and multichannel marketing, campaign management, automation, lead nurturing, and analytics.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

WordAgents

MAY 8, 2025

Comparison Chart Feature WordAgents BKA Content Compose.ly Pricing Content is priced per word with bulk discounts available for large volume orders (10k+ and 100k+ words) Best For SaaS and B2B companies that need authoritative content like case studies and whitepapers.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Webbiquity

NOVEMBER 21, 2024

Testing Frameworks Effective B2B testing goes beyond simple A/B testing comparisons to examine how different marketing elements work together. The insights from these strategic tests often lead to breakthrough marketing approaches that competitors struggle to replicate.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Martech

AUGUST 6, 2024

Dig deeper: Why first-party data alone won’t solve marketers’ challenges Unleash creativity Remember, consumers aren’t just looking for price comparisons and checkout carts. Delivering what consumers want establishes the trust that supercharges long-term conversions and revenue growth.

Marketing & Strategy 128

Marketing & Strategy Marketing Strategy Planning Opt-out 128

Martech

AUGUST 13, 2024

A similar EU ruling regarding Google’s Shopping that led to Google opening up their Shopping space to third-party Comparison Shopping Services (CSS), which were granted a 20% discount on cost-per-clicks (CPCs) to ensure they could fairly compete.”

Paid Search Agency 113

Paid Search Agency Google Advertising Agencies Rules 113

Martech

MAY 6, 2025

Download the full report now to get expert insights, vendor comparisons, and actionable steps to future-proof your data. Our latest MarTech Intelligence Report offers a deep dive into top vendors, their capabilities and what to look for in a modern enrichment and hygiene platform. Want to find out how to stop your CRM from lying to you?

CRM 100

CRM Cost Intent Signal Work Management 100

Martech

JANUARY 27, 2025

Here are the key capabilities and use cases for agentic AI, along with a comparison to traditional generative AI tools: Capabilities of agentic AI Autonomy: Agentic AI systems can operate independently, making decisions based on data analysis and predefined goals.

Marketing AI 123

Marketing AI Generation Forecasting Comparison 123

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Meta Investment in Meta properties rose by 10% year-over-year in Q2, down from a 16% increase in Q1.

Paid Search Agency 118

Paid Search Agency Cost Per Click Spending CPM 118

Contently

APRIL 1, 2025

The comparison reminded me of asking for directions at a gas station versus consulting with a local guide who knows exactly where you’re trying to go. For comparison, typical Google search sessions last under 2 minutes. It was faster and it was fundamentally more useful. ChatGPT alone sees 2.63

Optimization 99

Optimization Enterprise Management Lead Ranking Comparison 99

Martech

APRIL 30, 2025

Using a formal RFI/RFP process can also help you make direct comparisons since all vendors the same list of requirements. That helps vendors understand your context and facilitates a relevant response. The post 5 tips for marketers planning to evaluate B2B data vendors appeared first on MarTech.

Marketing Automation Services 88

Marketing Automation Services Vendors Planning Marketing Plans 88

Zoominfo

SEPTEMBER 24, 2024

Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Marketing Insider Group

APRIL 27, 2020

Share of Voice refers to the percentage of the market your brand owns in comparison to your competitors. Theoretically, then, if the number of searches for your brand and/or products is increasing, so is awareness of your brand. Share of Voice.

Branding 358

Branding Brand Identity Best Practices B2B 358