article thumbnail

10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

10) Benchmark Comparisons Using benchmarks to compare performance helps you understand how your content marketing efforts stack up against industry standards. Regularly reviewing these comparisons ensures your content marketing remains competitive and effective.

article thumbnail

Google reshapes in-store shopping with AI-powered comparisons

Martech

Key features : Google Lens now provides in-store product price comparisons. The post Google reshapes in-store shopping with AI-powered comparisons appeared first on MarTech. Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Expanded buy now, pay later options.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Master your B2B metrics with Date Range Comparison

Oktopost

Today, were thrilled to introduce Date Range Comparison. Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. What is Date Range Comparison At its core, Date Range Comparison is about delivering insight.

article thumbnail

How to Build a Content Marketing Funnel with Blog Posts

Marketing Insider Group

Comparison posts help buyers weigh different approaches. Provide comparisons, data, and expert insights to help readers weigh options. Blog posts should address specific concerns, compare options, and explain why certain solutions work better than others. Case studies show how others have solved similar problems.

article thumbnail

AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

Download your copy to get: A comparison of different AI tools for enablement teams to aid your research Example prompts to get you started Tips for AI-assisted content creation including AI video production Clear, practical steps to start using AI in your role

article thumbnail

Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

Webbiquity

For comparison, it took five years for Internet use to reach that level, seven years for mobile phones , and 12 years for PC use. A different comparison, from Digital Native , illustrates the speed of AI adoption even more dramatically.

article thumbnail

How to Perform an SEO Competitor Analysis: Tools and Techniques

Marketing Insider Group

Moz Pro: Offers insights into page and domain authority while allowing for easy competitor tracking and comparison. This is the #1 choice among marketing professionals, though it comes with a hefty price tag. SpyFu: Focuses on competitor keyword research, identifying profitable keywords competitors rank for in both organic and paid search.

Analysis 245
article thumbnail

Free Virtual Event RFP Template: Find Your Ideal Event Vendor

Response Comparison Grid – a handy sheet that’s a framework for the searching company to compare side-by-side each of the prospective vendor responses. Vendor Response Sheet – a template that’s ready to be sent to prospective vendors. Vendors will complete the details, and return their answers to you within the allotted time.