Email Marketing Conversion Rate Comparison

Marketing Insider Group

The post Email Marketing Conversion Rate Comparison appeared first on Marketing Insider Group. Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies.

Alfresco – ADF and OpenContent Folder Comparison

Technology Services Group

In the previous post of our ADF and OpenContent Management Suite (OCMS) comparison series, we’ve compared how the search as well as the contributor interfaces work in ADF vs. OCMS.

Alfresco – ADF and OpenContent Contributor Comparison

Technology Services Group

In the last post of our ADF and OpenContent Management Suite (OCMS) comparison series, we compared how Search works in ADF vs. OCMS.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels


In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers.

Email Marketing Conversion Rate Comparison


The post Email Marketing Conversion Rate Comparison appeared first on PureB2B. Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. vendor evaluation comparison b2b marketing automation revenues industry trends software selection raab guideI’ve been having way too much fun working on my new industry report. I decided to make it an interactive document that lets users (viewers? readers? The Chosen?)

Keyword Research Tool Comparison 2018 (Commentary)


Here are the nine most important takeaways from Jeff Baker’s MOZ content and the 10th one you definitely missed. SEO Content Strategy

Documentum – Webtop and OpenContent Search Comparison

Technology Services Group

Back in 2012, we did a Search comparison between Webtop and OpenContent Search (then called HPI). Performance and ease of use in a search interface is often one of the highest concerns our clients have when building an ECM system.

Engaging Earlier and Higher with Financial Peer Comparisons

The ROI Guy

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today.

Alfresco – ADF and OpenContent Comparison- REST Web Services

Technology Services Group

As part of that comparison series, we mentioned that Share has garnered some concerned attention from Alfresco customers this year when Alfresco announced that Share would be deprecated in future. Earlier this year we wrote about comparing Alfresco Share to OpenContent Management Suite.

Documentum – Webtop and OpenContent Folder Comparison

Technology Services Group

As part of our making Documentum Better in 2018 series, this post will look at how users can work with folders and documents within a folder in Webtop as compared to OpenContent Management Suite.

Alfresco Share – Folder Comparison with OpenContent Management Suite

Technology Services Group

As part of our 2018 comparison series between Alfresco Share and the OpenContent Management Suite, we previously discussed the search interface as well as the contributor interface.

Alfresco Share – Search Comparison with OpenContent Management Suite

Technology Services Group

For this post in our 2018 Share and OpenContent Management Suite comparison series, we will […]. Performance and ease of use in a search interface is often one of the highest concerns clients have when deploying Alfresco.

Alfresco Share – Contributor Comparison with OpenContent Management Suite

Technology Services Group

In the last post of our 2018 Share and OpenContent Management Suite comparison series, we compared Search features between Share and OpenContent Management Suite.

Increase Revenue and Exposure With Free Comparison Shopping Engines


You’ve tried everything, but you just aren’t getting the visibility of some of your … Continue reading → The post Increase Revenue and Exposure With Free Comparison Shopping Engines appeared first on Fathom. E-commerce/B2C comparison shopping enginesSo, your local business has decided to take its products online with a new e-commerce store, but sales haven’t been exactly what you were hoping for.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here.

Vendor 139

Documentum – Webtop and OpenContent Contributor Comparison

Technology Services Group

In the last post of our 2018 making Documentum better series, we compared searching and viewing documents between Webtop and OpenContent Management Suite. For this post, we’re going to compare the the contributor functionality available in Webtop and compare that to OpenContent Management Suite. Our evaluation is based on what is configurable using the out-of-the-box […]. Documentum HPI OpenContent Webtop

Alfresco Share – Comparison with OpenContent Management Suite Series

Technology Services Group

Alfresco’s out of the box user interface, Share, is typically the collaboration interface most Alfresco clients leverage for their initial development efforts.

Live Webcast: Financial Peer Comparison and the Value of “Move the Needle"

The ROI Guy

In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement. Executive Assessment Tools Executive conversation executive selling financial benchmarks Mcneil Move the Needle Peer comparison webcast

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report.

Sample 212

What is a TCO Calculator / Comparison Tool?

The ROI Guy

A TCO Tool is used to compare the total costs of various solutions, looking beyond just acquisition costs, taking into account all related capital and operating costs over the useful life of the asset.

Comparison: Font Subscription Services for the Web


Subscriptions are becoming more and more popular when it comes to digital content and applications. Whether it’s about music, software or fonts: Instead of buying or licensing once, offers are provided as some flat monthly rate. When it comes to web fonts, providers have been using a subscript.

Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”.

Six powerful B2B marketing tactics you may be missing


One very effective approach is to audit existing content based on the buyer role (like specifier, decision-maker, end user) and the stage of the buying process (like need recognition, researching solutions, vendor comparison).

How promotional products fit in with the modern consumer


Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising.

Video for differentiation, stick to one differentiator


It’s good at emphasizing one thing and it’s good at comparisons. Certainly one of them is commanding short attention spans long enough to put across one thing and video is good at is making comparisons. How do we frame the comparison for the viewer?

Successful digital marketing means setting your priorities


They dragged me through an inventory of reports on traffic and page views and monthly comparisons and top pages and subdomains and countries and, wow, there were a lot of reports.

For a TCO comparison, how does Alinean develop the chart of accounts used for head-to-head TCO comparisons?

The ROI Guy

The chart of accounts line item and hierarchy is developed to be sure that the comparison captures all of the capital and operating costs of owning different solution options over their useful life.

SEO for site acquisitions


This will help you do a side-by-side comparison. Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

SEO – rank is only half the story


Do a side-by-side comparison of the keywords driving referrals to your page. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning.

SEO 168

Tactical video for technology sales and marketing


Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.

25+ Useful Document and File Comparison Tools


Figuring out how a document has changed from one version to another isn’t always the simplest task. It’s further complicated when that document is longer or more complex, like source code. The tools collected here can help you analyze and compare your documents and files, as well as merge them if n.

Managed service vs. self service programmatic advertising


Comparison Education control in-house in-house programmatic self-serve self-service switch to programmatic switching to in-house switching to self-serve switching to self-service Transparency

5 ways to use graphics to illustrate a complex idea


Not only does this provide context, it also adds interest and creates a unique comparison—which also helps with memory. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand.

How CSR and social activism are defining brands today


For example, the pay equity issue has three dimensions that are being carefully analyzed: the range of compensation from the lowest to the highest, measured by a comparison to the median employee pay (e.g.

In stream vs. in banner video advertising


Comparison Education digital advertising video video ads video advertising video best practices video creative video creative types video targeting

What is Market Intelligence? Find Out Here!

Sales Intelligence View

Products & Technology insideview company contact records insideview data insideview data comparison insideview data coverage insideview data map insideview market intelligence insideview number of recordsWe get questions all the time about our data and what w […].

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

demand generation software vendor comparison social media marketing marketing automation systems

The Alinean Diagnostic Assessment Tool’s questions, benchmark comparisons and recommendations will likely change over time, how are these maintained?

The ROI Guy

No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content. It is very easy for us to continue to evolve and maintain the content, benchmarks and intelligence within the Diagnostic Assessment Tool.

Executive Conversations: Evolving from a Sales Pitch to Prescriptive Advice

The ROI Guy

Financial Peer Comparisons The Alinean Financial Peer Comparison Tool delivers one such tool, empowering your team to quickly compare any prospect with up to six of their closest competitors.

Hosted Email Service Price Comparison: Part 2


My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria.

Hosted Email Service Price Comparison: Part 1


Hosted marketing email services are almost a commodity.