Beauty Bloggers: Top 100 Influencers and Brands
MARCH 23, 2016
Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggested that it had been bloggers who were the influence. Blogger Beauty Box. Fashion bloggers.