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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

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The Can’t-Miss List of Video Marketing Statistics (with Sources)

Marketing Insider Group

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

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The Ultimate Sales Coaching Guide

How to incorporate modern techniques such as video coaching and micro-learning into your sales coaching program. When your salespeople win, your whole company wins. Download this guide to learn: The 8 steps to create a training program with sales coaching. The common sales coaching pitfalls and tips to avoid them.

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Improving video to boost sales: Best of the MarTechBot

Martech

Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. Plan your content: Outline your videos purpose, key messages, and structure. shorter videos for social media, longer for YouTube).

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How Email Marketing Platforms Increase YouTube Views

SendX

It’s understandable when you consider how much work goes into the creation of a video. If you’re anything like most content creators, you want to know how to increase YouTube views.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. You’ll learn: How to get started with your video marketing strategy. Why top-of-funnel "explainer-style" videos aren't enough.

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How to Level Up Your Marketing Strategy with Video

Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank. Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Four of the Big 4 firms, 15 of the top 20 pharmaceutical companies, and 300+ leading technology, financial and professional services companies use SpotMe to host virtual events, webinars, and hybrid meetings with apps, video, attendee engagement and analytics. Download the eBook today!