Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Video Source Headlines, in particular, play a crucial role in content success because they are your audience’s first impression of your content.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Webbiquity

AUGUST 8, 2024

A stunning photo or a well-crafted video can spark joy, ignite curiosity, or even tug at our heartstrings. Plus, videos, images, and infographics can simplify complex concepts and convey your message in a flash, even to the most distracted scroller. Invest in high-resolution images and professional-grade videos. Keep it real.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

Marketing Insider Group

JANUARY 21, 2025

Incorporating high-quality images, infographics, or videos helps your blog posts stand out, making them more shareable and memorable. Video Source Using the Information Once you gather this information, you can tailor your content to match your audience’s preferences.

Social Media 286

Social Media Media Content Work Management 286

Marketing Insider Group

AUGUST 14, 2024

Exclusive Content: Subscribers often gain access to exclusive articles, videos, webinars, and other content that is not available to free users. YouTube Premium enhances the viewing experience with ad-free videos, offline playback, and access to YouTube Music. Several popular social media platforms offer subscription models.

Paid Content 322

Paid Content Social Media Media Lead Ranking 322

Marketing Insider Group

MARCH 18, 2025

YouTube Ads Perfect for video storytelling. Plus, video content builds trust faster than static images. If your product skews under 35, TikToks short-form video ads can generate serious engagement. Eye-catching visuals Bright colors, high-quality images, engaging video. With over 2.5 What Works?

Cost per Acquisition 269

Cost per Acquisition Marketing & Strategy Marketing Strategy Media 269

Marketing Insider Group

JULY 15, 2024

Video Source For marketers, mastering content design isn’t just a trend; it’s a game-changer. Visual design uses images, videos, and infographics to enhance user engagement. Engaging design assets include infographics, videos, images, and interactive elements. It also includes layout and typography.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. Organic Media: Breaking Down the Benefits Both paid and organic media have advantages, but they serve different purposes.

Organization 321

Organization Media Cost Per Click Brand Identity 321

Marketing Insider Group

OCTOBER 28, 2024

Video source Refine Audience Targeting One of the biggest factors affecting the success of a paid media campaign is audience targeting. Use professional images, graphics, or short videos to engage users quickly. Analyzing these patterns allows you to adjust your strategy accordingly. Visual elements matter!

Cost Per Click 313

Cost Per Click Cost per Acquisition ROI Optimization 313

Marketing Insider Group

SEPTEMBER 16, 2024

As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Video Source In marketing, writers sometimes use AI-generated content to optimize SEO and performance metrics, while humans craft the messaging and brand voice. The collaboration between AI and humans will likely grow in the future.

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Marketing Insider Group

AUGUST 27, 2024

Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Image Source Video marketing is another powerful tool for showcasing your products and processes, offering a visual and engaging way to communicate your expertise and capabilities.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 288

SEO Marketing Websites Top of Funnel Effectiveness 288

Marketing Insider Group

JULY 23, 2024

Video Source This scenario can dramatically increase your brand’s exposure and attract substantial attention, often leading to increased website traffic and sales. Additionally, using multimedia such as images, videos, and GIFs can significantly enhance the appeal of your tweets.

Twitter 324

Twitter Brand Identity Branding Customer Satisfaction 324

Navigate the Channel

APRIL 21, 2025

In recent years, social media video marketing has grown and outdone most traditional content marketing types. But first, whats so grand about video marketing? Videos give potential customers an unmatchable, interactive product or service experience even when they are miles away. Start by determining your target market.

Social Media 65

Social Media Social Marketing Video Marketing Product 65

Webbiquity

DECEMBER 3, 2024

Some are more visual, some want very detailed and technical material, and others want a snappy video or a funny quote or two. Remember, you can start with a foundational content piece (for example, a blog post), and repurpose it into several other kinds of content (like a video, slides, an infographic , and a tip sheet).

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Marketing Insider Group

AUGUST 5, 2024

Image Source 7 Key Metrics to Track Video Source Understanding which metrics matter is half the battle. Video Source Integrating Data from Multiple Sources A holistic view of your campaign’s performance requires pulling data from various sources. Let’s break down the essentials: 1.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Webbiquity

JULY 30, 2024

Build relationships using video If you are an excellent writer , you can build relationships with your audience with just text. However, videos are arguably more impactful. Even if you don’t create the greatest content in the world, videos will help you connect with your audience in a way that you won’t be able to with just text.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. TikTok: Video-first content thrives here, especially for engaging with younger audiences. Write copy, design graphics, or gather photos and videos. Instagram: Highly visual, ideal for brands showcasing products or lifestyle content.

Social Media 246

Social Media Ad Building Media Content 246

Trade Press Services Newsletter

OCTOBER 3, 2024

Embrace Video and Interactive Content Gen Z is known for having a short attention span, and this group of buyers typically prefers bite-sized, engaging, and visually compelling content.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. Whether it’s a captivating quote, a striking image, or a short video, microcontent has the potential to go viral and reach a wider audience.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

Webbiquity

NOVEMBER 25, 2024

Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development. Stock Photography Shutterstock More than 530 million images and other content–photos, vectors, illustrations, icons, video clips, and music tracks. The Dates: Now through December 2nd.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Webbiquity

APRIL 8, 2025

Consequently, today, to get the most bang for the buck from your content and influence AI search results, it’s imperative to create and repurpose content in multiple formats (text, audio, video, images, diagrams, graphs, etc.). Optimize for Organic Search Traditional SEO still matters. Develop original, expert content.

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301

Marketing Insider Group

MARCH 24, 2025

You dont need an expensive camera or a fancy studio to create appealing video content! Some top-performing business videos rely on a certain level of humor and absurdityfor example, Duolingos owl mascot, Duo, was killed and later resurrected through a series of attention-grabbing videos.

Small Business Marketing 191

Small Business Marketing Social Media Media Tips 191

Marketing Insider Group

JULY 24, 2024

7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience. Optimize your marketing funnel to convert leads efficiently, and continuously track and adjust your strategies based on performance metrics.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

The Forward Observer

JULY 19, 2024

Listen to the Interview… Links… The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White (Amazon) Dan White (LinkedIn) Dan White (Website) The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White (Marketing Book Podcast interview) The Consumer Behaviour Book Tas Tasgal How Brands (..)

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Marketing Insider Group

MARCH 31, 2025

Animation isnt just for video anymorewebsites, branding, and even logos are moving. Video source The Bottom Line Graphic design in 2025 is bold, expressive, and a little rebellious. Gradients, neon, and high-contrast pairings are making everything pop. AI is shaking things up. Motion is taking over. Nostalgia is back.

Design 241

Design Trends Ethics Social Media 241

Marketing Insider Group

DECEMBER 16, 2024

Video source Analyzing Keywords Competitor keyword analysis shows you the phrases and terms driving their organic traffic. Multimedia and Engagement Features Note whether competitors include images, infographics, or videos to enhance engagement. This step can reveal keyword opportunities you may not have considered.

Analysis 245

Analysis SEO Tools Domain 245

Marketing Insider Group

SEPTEMBER 3, 2024

Here are some additional tips to keep in mind for the most popular social media platforms: TikTok: TikTok is an app for creating and sharing short videos. Its algorithm strongly emphasizes and rewards following trends and creating short and engaging videos.

Webinar Metrics 182

Webinar Metrics Marketing & Strategy Marketing Strategy Paid Search Agency 182

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Webbiquity

APRIL 2, 2025

Create Video FAQs I love video tutorials. Those mini videos and gifts are great for repurposing your FAQ on social media and developing a diverse digital footprint. Make sure to always accompany videos and visuals with text answers to provide more food for Google as well as help people who prefer reading or scanning.

FAQ 211

FAQ Keywords Google Paid Search Agency 211

Marketing Insider Group

FEBRUARY 4, 2025

Incorporating multimedia content like videos and images optimized for search further enhances visibility in AI-driven algorithms. Optimizing video descriptions, captions, and hashtags for these platforms helps businesses extend their reach beyond traditional search engines.

Marketing AI 245

Marketing AI Trends SEO Dwell 245