Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Forget AI expertise. You need domain expertise to succeed.

Biznology

At the heart of all great businesses are domain experts who are excellent at execution. Not just overall, but the details of all the various players and moving parts in each domain. So how did I turn a weak understanding of the domain into a success story?

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Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Major Hollywood movies have been having fun with domain names registered solely for a single movie.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors.

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The Plain-English Guide to Domains & Domain Names

Hubspot

In 2009, the domain Fly.com was sold for $1.76 Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. If you’re in the process of setting up a website for your business, you might’ve come across two terms: domain and domain name.

Is Domain Flipping Worthwhile?

Altitude Branding

Let’s say you’ve decided to launch a music site for which you want the domain name HotBeats.com. You run a domain search and find it available for sale at $106,600. A domain flipper hoping someone with deep pockets will come along is holding it.

Talking Domain Reputation And What Email Marketers Need To Know

Modern Marketing

We’re going to talk about domain reputation as it applies to customers who are moving to a new ESP, and how that reputation impacts the warm-up and ramp-up periods. They were following all the correct guidance on the new domain/IP, but still experienced tepid results.

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Five Essential SEO Tips for Your Domain Name

Aberdeen

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable.

Domain expert Karl Volkman on the coming changes

Biznology

Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? Businesses are about to have a choice of just about anything for the end of their domain name, as long as they are willing to pony up $185,000 for the privilege. Image by ivanpw via Flickr.

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Why Lead Nurturing Is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department.

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Why Lead Nurturing is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

Have you considered how important your domain name is or will be for your business? In addition, you’ll use that domain name as part of your advertising campaigns for years to come. We’ve put together five smart tips to help you choose a winning domain name.

Need a New Web Domain? Read this First

Content Marketing Institute

Even if you already have your primary website, your domain days aren’t done. You may need a new-to-you domain. Continue reading → The post Need a New Web Domain? A new content hub? Microsite? Campaign? Here’s what you should know.

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right?

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Domain Authority 2.0 Chaos and Controversy

MarketMuse

This post looks at the chaos and controversy surrounding the update to Moz domain authority DA metric. The post Domain Authority 2.0 Chaos and Controversy appeared first on MarketMuse. Content Analysis

IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation. Domain reputation is a newer assessment technology.

Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader.

How the Right Domain Name Impacts Your New Website

Aberdeen

This useful guide will help you choose the right domain name and properly set up your first business website. Select the perfect domain for your company. One of the most important decisions you’ll make about your website, and business, is choosing the right domain.

How do the premium domains help to make your business a massive one?

Altitude Branding

Domains are the identity of every business and it will never be the unwanted one to any business. If you are choosing the premium domains for sale you will save more from it. If you are having the attractive domain surely you will get the better result from it.

Important Steps to Configure Your Domain for Sending Email

ContentMX

This is done by checking the DNS for the email address of the person sending the email (the FROM email domain) and seeing if that domain has given permission to ContentMX to send email on its behalf. This is known as a Domain Key (DKIM).

Google News Digest: New Features in Google Ads, Google Docs API,dev Domain and More

SEMrush

In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and.dev domains.

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A Comprehensive Analysis of the New Domain Authority

Moz

With the launch of Moz's entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data). Moz's Domain Authority scored a ~.12,

Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity.

How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? I'm honored to be here today with Moz to talk about the new Domain Authority. What is Domain Authority?

How to Use DKIM to Prevent Domain Spoofing

SendGrid

Learn about Domain Keys Identified Mail (DKIM) and how the email authentication technique improves your overall email deliverability. The post How to Use DKIM to Prevent Domain Spoofing appeared first on SendGrid. Best Practices Technical

Combine B2B PR & SEO to build Trust, Awareness, and Domain Authority

Golden Spiral

These mutually interdependent marketing functions weren’t always so tightly aligned, but with links a vital component for generating website traffic and raising domain authority, the two entities work best together to maximize a company’s marketing impact. The Article in 60 Seconds.

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Multiple domains require more work and more expense.

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Email Sending Reputation 101: IP Reputation vs. Domain Reputation

SendGrid

There are two types of email reputation—IP reputation and domain reputation. The post Email Sending Reputation 101: IP Reputation vs. Domain Reputation appeared first on SendGrid. Here we define each and how they impact your email program. Best Practices

What is Domain Target Advertising, & How Does It Work?

Advertise.com

Effective advertising tools enable advertisers to target customers by keyword, domain, persona and location. This blog will focus on domain target advertising, discuss how it works, and outline the benefits of domain targeting for advertisers aiming to maximize ROI.

IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation. Domain reputation is a newer assessment technology.

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority?

November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. They will supply you with a list of some technical information we need to approve your custom domain for use.

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5 Ways To Increase Domain Authority (DA) Of Your Blog

Altitude Branding

Unless you’ve been living under a rock, you know all about Moz Domain Authority (or DA for short). But what is Domain Authority? Just look at the sites listed at the top of the search results for any popular keyword search: they all have a high domain authority score.

How Do I Improve My Domain Authority (DA)?

Moz

Posted by Dr-Pete The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success.

Are you policing your domain from spammers?

Biznology

But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ". Image via Wikipedia.

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