Domain name registration strategy


Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Most illegitimate sites only register domains for a year or less. Private Registration of Domain Names.

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored


The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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Planning a New IP or Domain? Here’s How To Do an Email Warm-Up


You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain.

Top-level domain: what it is and how to choose one


Among those is the top-level domain (TLD), which includes the letters after the period such we all see. Aside from being a part of a website URL, the top-level domain is the highest level in the internet’s hierarchical Domain Name System (DNS). in domains.

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Domain Hacking: What is it? Are Domain Hacks SEO Friendly?

Why is domain hacking so important? Well, consider that more than 350 million domains exist today, so it can be hard for you to get the domain name you want. It’s even harder when you’re trying to get a domain that has enough value that people flip it to make money.

Domain Optimization Tactics for Improving SEO

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length.

Most Expensive Domain Names Ever Sold

If you don’t know the importance of a great domain name yet, then you’ve been missing out. Domain names send a message and set the tone for your brand and your business. Creating a Great Domain Name For Yourself. The Most Expensive Domain Names Ever Sold.

Buy domain names for all your pages, products, and services


” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Hell, I would probably do this on the DL if I were in the salesforce of a company — get a bespoke domain name, register it, and point it as a forward to a URL — you don’t even need to get anyone’s permission at all, you can point any domain that you own directly to any URL that you want.

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What Is Domain Authority?


What is domain authority? Domain authority (D.A.) Several factors go into scoring your domain authority. Google sheds light on only a few factors influencing ranking , and domain authority isn’t one of them. What determines domain authority?

Domain Migration Checklist: Agency Process, Expectations & Sample Data

Single Grain

Case in point: the domain migration. After all, the only thing that needs to change is the site’s domain name. In reality, this process is substantial, complex and involves significant risk, as domain migrations typically lead to reduced traffic for a few months following the change.

Do Exact Match Domains Still Work Anymore? via @sejournal, @wburton27

Search Engine Journal

Exact match domains were valuable for SEO – but is this still true today? The post Do Exact Match Domains Still Work Anymore? Learn about EMDs and what gives them a competitive advantage. appeared first on Search Engine Journal.

Forget AI expertise. You need domain expertise to succeed.


At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins over technology disruption alone. Not just overall, but the details of all the various players and moving parts in each domain. So how did I turn a weak understanding of the domain into a success story?

Why domain-level “intent” can mislead the buyer journey analysis


30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification.

[Announcement] Custom Domains, ‘Click to Copy’ Buttons, ?Plugin Updates & More!


Allowing custom domains to serve OptinMonster assets from YOUR domain. 2) Creating Custom Domains. Second, you can now set up custom domains with OptinMonster. This new feature allows you to link a custom domain with your OptinMonster API.

How to Increase the Value of Your Domain Name?

Domain name values are based on several factors, such as whether the domain ends,net, Also, values are determined by the length of domain, the number of characters, and if it has numbers or hyphens. Obtain Domain Variations.

Key Benefits the Right Domain Name Adds to your Brand


Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors.

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Domain Name Financing: Options for Acquiring or Lending Against a Domain Name

Domain Name Financing – Table of Contents. Want to Buy a Domain? Reasons to Use Domain Name Financing to Acquire a Domain. + 3 Tips for Using Domain Name Financing to Acquire a Domain. Borrowing Money Against Your Own Domain Name.

Big Ops: Converging Digital Ops Domains and Toolsets


The post Big Ops: Converging Digital Ops Domains and Toolsets appeared first on Chief Marketing Technologist. Ops is sexy these days.

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The Plain-English Guide to Domains & Domain Names


In 2009, the domain was sold for $1.76 Even though this domain seems like it would be highly sought after, the asking price still seems a little steep. But attracts over a million unique visits per month , justifying its million dollar cost and illustrating just how important it is to have a domain that reflects your business’ name and what you actually do. On the surface, domain and a domain name might seem like the same exact thing.

Domain Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Do you think Domain Authority is a ranking factor and helps websites rank in search engines? The post Domain Authority: Is It a Google Ranking Factor? Read about our verdict here. appeared first on Search Engine Journal.

Talking Domain Reputation And What Email Marketers Need To Know


We’re going to talk about domain reputation as it applies to customers who are moving to a new ESP, and how that reputation impacts the warm-up and ramp-up periods. One of the new trends that we’re seeing in Deliverability, involves new clients who are warming-up their new domain reputation. They were following all the correct guidance on the new domain/IP, but still experienced tepid results. This goes beyond just the domain.

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Why Lead Nurturing Is Now Marketing’s Domain


Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch. This mythical lunch was a part of the lead nurturing process.

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Why Lead Nurturing is Now Marketing’s Domain


Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch. This mythical lunch was a part of the lead nurturing process.

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4 Easy Steps to Get a Custom Email Domain [+ Key Features to Look For]


But a custom email domain? Let's talk about the benefits of getting a custom email domain and how to get one. Personalized email domains can be used for both your employees and the departments in your company. Benefits of a Custom Email Domain.

Are Hyphens in Domain Names Okay for Google? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal. Search Podcast SEO

Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

Have you considered how important your domain name is or will be for your business? In addition, you’ll use that domain name as part of your advertising campaigns for years to come. We’ve put together five smart tips to help you choose a winning domain name. Be Brandable – Your domain naming system is more than just the address for your website—if you have a strong online presence, it becomes a recognizable part of your brand.

Register a domain name for every event on your calendar


When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than It’s the same with domain names. And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). So, come over to my awesome hooptie domain name reseller account and buy some domains from me.

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Domain Name Valuations: Automated & Manual Methods for Valuing Virtual Assets

Domain Name Valuations – Table of Contents. + The Lowdown on Domain Names. + Why Domain Name Valuations Matter? Factors That Impact Domain Name Valuations. + 4 Different Ways to Valuate Your Domain Name. Your domain name says a lot about your business.

COM vs.NET vs.ORG: How to Choose Your Domain Name Extension

How to Choose A Domain Name Extension. What is a Domain Extension? + Why Does the Domain Extension Matter? + 6 Tips for Choosing the Best Domain Extension. Yes, the domain name matters, but so does the domain extension. Why domain extensions matter.

6 Alternatives When Your Domain Name Isn’t Available

Deciding on a domain name can be a lot of work and something that you’re likely to put your heart and soul into if it’s for your business or a passion project. Imagine it, sitting down thinking, scribbling ideas, hours’ worth of thoughts, all to craft the perfect domain name.

Increase Your Domain Authority With Quality Backlinks


What is domain authority and why is it relevant for backlinks? Domain authority is not used by Google or other search engines and it is not an actual ranking factor for SEO. It was created by Moz as an indicator of success for your domain.

How to Use Multiple Domain Names for SEO

If you already have a strong SEO strategy and you’re getting decent results, you can bring your SEO game to the next level using multiple domains. The multiple domain name strategy is actually the “big secret” many brands use to dominate the search engines without being obvious.

What Is a Top-Level Domain? A Handy Guide to TLDs


What are top-level domains? Can they impact your SEO? In this guide, we‘ll share everything you need to know about TLDs and how they work. SEO 101

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Is Domain Flipping Worthwhile?

Altitude Branding

Let’s say you’ve decided to launch a music site for which you want the domain name You run a domain search and find it available for sale at $106,600. A domain flipper hoping someone with deep pockets will come along is holding it. Hey, if all you need to do to make a quick $106k is think up a domain name and wait for somebody to want it, why should you put any energy into actually building out a site? But we have to ask: Is domain flipping worthwhile?

Five Essential SEO Tips for Your Domain Name


Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable. Forgetting about SEO for a second, domain names that are easy to remember have a lasting influence on how people perceive your site. Some advice to remember: Keep your domain name under fifteen characters.

Domain expert Karl Volkman on the coming changes


Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? Businesses are about to have a choice of just about anything for the end of their domain name, as long as they are willing to pony up $185,000 for the privilege. Check out what Karl has to say about this coming sea change in Internet domains. Internet Marketing Interview Domain name Generic top-level domain ICANN Top-level domainImage by ivanpw via Flickr.