SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 391

Advertising Benchmark Email Marketing Deliverability Domain 391

Ahrefs

AUGUST 30, 2023

We looked at 1,002,165 domains to find the most common technical SEO issues. These are the issues flagged the most across the 1 million+ domains. The number is the percentage of domains … Read more › Keep reading to see what we found.

Domain 145

Domain SEO Studies 145

Marketing Insider Group

JULY 31, 2024

Subdomains, those unique prefixes that precede your primary domain name, are crucial in organizing content and improving user experience. Quick Takeaways Subdomains are prefixes you add to your main domain name to create distinct sections within a website. A subdomain is a prefix added to your primary domain name, separated by a dot.

SEO 196

SEO Domain Marketing Management High Quality Lead 196

Marketing Insider Group

MARCH 30, 2020

5: Domain Authority. Domain authority is a ranking system designed to predict how well a site will perform in the search engine results. How many unique domains link to your site. The “authority” of those domains. How many unique domains those sites link to. Scores range from 0 to 100, with 100 being the best.

Paid Social Agency 297

Paid Social Agency Paid Search Agency SEO Lead Ranking 297

Marketing Insider Group

APRIL 17, 2023

Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Some experts are keen to build an audience on social media and promote their knowledge of a particular domain. Count me in that group. Show how the content will enhance his or her brand.

SME 338

SME Tips Content Marketing Work Management 338

Marketing Insider Group

FEBRUARY 22, 2021

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. If hundreds of irrelevant or spammy sites link to yours, Google will flag your whole domain. Consistently Proving Your Authority.

Domain 353

Domain Long Tail Marketing Content Keywords 353

Marketing Insider Group

APRIL 5, 2021

The first component grades the writer or domain with the question, “Is the author an expert?”. In addition to the three principles, Google offers some more notes on E-A-T around specific topics: Medical advice or recommendations (A good example of a domain and content that follow E-A-T is WebMD.). Other Factors in E-A-T.

SEO 351

SEO SME Lead Ranking Content Marketing 351

Benchmark Email

JULY 10, 2024

They are domain verification and email verification. Although they might sound similar, these processes serve different purposes and are… The post Domain Verification and Email Verification: What’s the Difference and Why They Matter for Email Deliverability appeared first on Benchmark Email.

Deliverability 98

Deliverability Domain Advertising Benchmark Email Marketing 98

Marketing Insider Group

SEPTEMBER 7, 2021

Domain Security. Your domain security links in with your trustworthiness — one of the main contributors to EAT rating and top factors Google uses to rank your content. And while we’re on the subject, maybe add some extra domain security from your domain provider. At least those that want to rank.

Google 363

Google PageRank SERP Clickthrough 363

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Also, double-check that a competitor doesn’t have other blogs or related sites where they funnel content to their main domain. You’ll need to invest significant time in examining their websites and blogs. Remember to check the bottom of the page as well, not just the header.

Analysis 324

Analysis Top of Funnel Advertising Agencies Content 324

Zoominfo

JUNE 5, 2020

Wherever professionals are emailing, filling out forms, consuming content— we’re creating links between IP and domain. Traditionally these actions happen largely from the office, so a large percentage of our IP data is corporate network IPs attached to domains.

Zoominfo 246

Zoominfo Work Management Paid Search Agency Companies 246

SendX

FEBRUARY 6, 2024

Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners. DMARC encryption turns off phishing linked to a specific domain and provides 100% visibility and control over who is sending emails under your name.

Phishing 221

Phishing Deliverability Domain Open Rate 221

Marketing Insider Group

DECEMBER 7, 2020

Overall Domain Authority and Organic Traffic. When we look at overall domain authority, traffic and backlinks, Salesforce, HubSpot, Zoho and Zendesk take the lead. Nutshell, Leadsquared and Less Annoying CRM come in last, respectively in domain authority and organic traffic. of Referring Domains. Authority Score.

Top of Funnel 297

Top of Funnel Work Management Analysis Marketing Management 297

Marketing Insider Group

JANUARY 2, 2024

Link Building and Networking Cultivate relationships within the industry to earn backlinks and enhance domain authority. So by securing backlinks from websites with a high domain authority (DA), you can basically tap into their authority and leverage it to your benefit. It’s the principle of transferred authority.

SEO 289

SEO B2B Work Management Long Tail Marketing 289

Webbiquity

MARCH 5, 2020

The domain of technical SEO pro is rife with a whole host of different SEO tools , all proclaiming to offer crucial insights into the technical health of your website. Domain lookup times. Image credit: Hack Capital on Unsplash. DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on. Indexing considerations.

SEO 326

SEO Google Ad Building Marketing Analytics Tools 326

Webbiquity

SEPTEMBER 27, 2019

This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Domain Name Service (DNS). Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Be creative with your pre-header as it will likely be the first thing readers notice.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

DECEMBER 9, 2020

Furthermore, internal linking establishes an information hierarchy for your domain. a guest post for another site you later republish on your own domain), or have the same copy on two or more pages on your site (as can often happen with product descriptions on ecommerce sites), Google may penalize one or both pages with a lower rank.

SEO 280

SEO Traffic Tips SERP 280

Webbiquity

MARCH 29, 2022

Answering questions in such a way that you offer real value while also subtly promoting your business and nudging them towards your site (links to your domain are fine, as long as they are topically relevant). Target questions in your domain only. This answer is non-promotional and on point. Generate referral traffic.

Promotion 303

Promotion Marketing AI Work Management Marketing Management 303

Webbiquity

NOVEMBER 29, 2019

The best link you can get is one from a website in a similar niche that also has a high domain authority. The more respected and higher authority the person is, the more valuable the referral, the same goes with links. The best approach for this is influencer marketing.

SEO 291

SEO Paid Search Agency Lead Scoring Lead Ranking 291

Marketing Insider Group

JUNE 15, 2021

Also consider adding metrics like conversions, backlinks, keywords, and referring domains. It might even be negatively affecting your domain authority and site rankings. You can gather this information using a web publishing tool or content management system (CMS) if you have one. It’s no longer serving a purpose.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

JULY 3, 2023

The software shares the site’s domain rating, traffic value, page traffic, and referring domains in the Ahrefs dashboard. Ahrefs Content Explorer Dive into the most popular web pages discussing current trending topics with Ahrefs Content Explorer. Type in a keyword to see which sites are most popular on a given issue.

Trends 314

Trends Marketing AI Lead Ranking Lead Scoring 314

Marketing Insider Group

MARCH 20, 2023

Anyone can achieve organic search rankings for their business by maximizing SEO efforts, backlinks, and domain authority. Once you dominate SERPs, you gain domain authority and credibility, and ultimately stomp out the competition. What’s the Difference? The main difference between paid and organic search is cost. Build Branding.

Paid Search Agency 298

Paid Search Agency Paid Content Search Marketing Lead Ranking 298

Marketing Insider Group

APRIL 12, 2021

You may need to discover whether people have marked your messages as spam, whether inboxes see your domain as suspicious, or whether something more nefarious is at play. This is an area where having a postmaster or similar expert can make a major difference.

Deliverability 363

Deliverability CAN-SPAM Business Click Rate 363

The Point

JULY 27, 2021

Does third-party intent data suggest that a specific domain is demonstrating interest in your category? Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Act-On

DECEMBER 19, 2023

DO: Use your main website domain or a subdomain in the “From” address. Absolutely need to use a separate domain? Email Marketing From Addresses: “Dos” DO: Use a “From” address that matches the display name.

Email Marketing 245

Email Marketing Practices Deliverability Best Practices 245

Act-On

NOVEMBER 29, 2023

Starting February 2024, email senders will be required to implement the latest authentication standards, including: DMARC (Domain-based Message Authentication, Reporting, and Conformance) DKIM (DomainKeys Identified Mail) SPF (Sender Policy Framework) This new requirement will help ensure that emails are verified and can be trusted by recipients.

Deliverability 239

Deliverability Phishing Guidelines CAN-SPAM 239

Marketing Insider Group

OCTOBER 28, 2020

Overall Domain Authority and Organic Traffic. When we look at overall domain authority, traffic, backlinks and paid budgets, Tibco and Informatica are the elephants in the room of MDM. But below these 2 market leaders, there is a high degree of competitiveness. Authority Score. Organic Traffic. Paid Keywords. Authority Score.

Enterprise Management 289

Enterprise Management Digital Asset Management Work Management Marketing Management 289

Marketing Insider Group

FEBRUARY 9, 2021

Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. Also track shares, likes, and comments on your social media platforms to learn what’s resonating best with your audience.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Act-On

APRIL 26, 2024

Email domains Instead of requiring a business email domain to download content, simply use negative scoring to de-prioritize leads who use personal or.edu emails. Missing key data points If a lead leaves important fields blank, like a phone number or company name, they likely aren’t ready for a conversation.

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 246

Zoominfo

MAY 20, 2021

There are two types of bounces: Hard bounces don’t make it into inboxes for permanent reasons, such as incorrect addresses, issues with the domain address, or problems with the email server. Bad bounce rates can land your domain on an email blacklist. This is the percentage of emails that didn’t reach the recipient’s mailbox.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Marketing Insider Group

DECEMBER 4, 2019

Listing the benefits of your services on your website increases engagement and the chances of converting; and at the very least, can help improve your domain authority. Classifying the benefits of your product and services provides them with a concise user experience. Keep the Most Important Elements on Top.

Landing Pages 345

Landing Pages Conversion Top of Funnel Classified Ads 345

Act-On

SEPTEMBER 26, 2023

For example, if you type our website into the ahrefs tool, you can see our top backlinks and their domain rating (DR). Review links from domain names ending in.edu and.gov. Link to relevant resources that have a high domain rating, and then reach out and let them know what you’ve done. Focus on backlinks quality.

SME 208

SME FAQ Domain Link Building 208

Marketing Insider Group

JUNE 29, 2021

Competitor URLs have to be entered, but users can access a competing domains report within the tool if they aren’t sure who their competitors are. Users start by entering the site they want to audit (for example, their website’s blog page) and then clicking into the Content Gap tool to see insights.

SEO 361

SEO Tools Keywords User-Generated Content 361

Marketing Insider Group

MAY 26, 2021

Domain authority. A blog is an excellent way to build a strong foundation of content and domain authority by publishing valuable content consistently for your audience. Social media engagement and reach. Search engine rankings. Brand mentions. Bounce rates. Email subscribers. Click-through rates. Open rates. Time on site. Pageviews.

Budget Programs 330

Budget Programs Paid Content Planning Startups 330

SendX

JULY 9, 2021

Volume: Sending large amounts of mail to a certain network or domain might frequently look like a cyberattack on the email system and server. This is particularly true for business-to-business senders that send to small company domains. These lists may contain incorrect email addresses, invalid domains, and even spam traps.

Top of Funnel 195

Top of Funnel CAN-SPAM Domain Ad Frequency 195

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Image credit: US Indonesia But it’s time for a refresh.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Marketing Insider Group

OCTOBER 6, 2021

Assuming that your company has been increasing its domain authority steadily, your YouTube Shorts are likely to shoot right up for niche-specific search strings. Optimized video content has the potential to quickly create a well-worn path to your products and services.

Youtube 349

Youtube Marketing & Strategy Marketing Strategy Planning 349