Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Most illegitimate sites only register domains for a year or less. Private Registration of Domain Names.

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability.

Domain 148
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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

Domain 126

Top-level domain: what it is and how to choose one

RockContent

Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Aside from being a part of a website URL, the top-level domain is the highest level in the internet’s hierarchical Domain Name System (DNS). in domains.

Domain 254

Domain, subdomain or subdirectory: which is better for your website?

RockContent

At this point, it is common to search for a domain, subdomain, and subdirectories. Then, if you have questions about what is better for your blog’s SEO — the use of a domain, subdomain, or subdirectory —, read on to find out: What is a domain? What is a domain?

Domain 161

Google Unveils.Day Domains via @sejournal, @martinibuster

Search Engine Journal

New.Day Top Level Domains makes valuable domains available, with prices dropping every day until February. The post Google Unveils.Day Domains appeared first on Search Engine Journal.

Planning a New IP or Domain? Here’s How To Do an Email Warm-Up

Litmus

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain.

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Hell, I would probably do this on the DL if I were in the salesforce of a company — get a bespoke domain name, register it, and point it as a forward to a URL — you don’t even need to get anyone’s permission at all, you can point any domain that you own directly to any URL that you want.

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How to Expose Your Competitors in One Click with Domain Analytics 

SEMrush

Domain Analytics can provide you with a number of top-level insights into your competitors. We‘ll show you how right here. Competitor Research

Domain 101

Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

Domain 114

Is Domain Name a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor. The post Is Domain Name a Google Ranking Factor? appeared first on Search Engine Journal.

Domain 110

What Is Domain Authority?

ClearVoice

What is domain authority? Domain authority (D.A.) Several factors go into scoring your domain authority. Google sheds light on only a few factors influencing ranking , and domain authority isn’t one of them. What determines domain authority?

Expired Domains And Google Ranking Bonus? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal. News SEO

Domain 114

Domain Migration Checklist: Agency Process, Expectations & Sample Data

Single Grain

Case in point: the domain migration. After all, the only thing that needs to change is the site’s domain name. In reality, this process is substantial, complex and involves significant risk, as domain migrations typically lead to reduced traffic for a few months following the change.

Most Expensive Domain Names Ever Sold

seo.co

If you don’t know the importance of a great domain name yet, then you’ve been missing out. Domain names send a message and set the tone for your brand and your business. Creating a Great Domain Name For Yourself. The Most Expensive Domain Names Ever Sold.

Forget AI expertise. You need domain expertise to succeed.

Biznology

At the heart of all great businesses are domain experts who are excellent at execution. Regardless of whether the business remains highly analog (increasingly rare in today’s marketplace) or is the latest emerging digital start-up domain expertise and execution wins over technology disruption alone. Not just overall, but the details of all the various players and moving parts in each domain. So how did I turn a weak understanding of the domain into a success story?

Subdomain to Main Domain Site Migrations via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains the complexity of migrating a subdomain to a main domain. The post Subdomain to Main Domain Site Migrations appeared first on Search Engine Journal. News SEO

Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length.

4 Tactics to Increase Your Domain Authority

ClearVoice

Part of that strategy should include analyzing and improving your domain authority. Domain authority has little to do with Google’s search metrics or rankings. Rather, it helps determine your domain’s SERP rank, relative to your competition. Defining the domain authority.

Do Exact Match Domains Still Work Anymore? via @sejournal, @wburton27

Search Engine Journal

Exact match domains were valuable for SEO – but is this still true today? The post Do Exact Match Domains Still Work Anymore? Learn about EMDs and what gives them a competitive advantage. appeared first on Search Engine Journal.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors.

Domain 121

[Announcement] Custom Domains, ‘Click to Copy’ Buttons, ?Plugin Updates & More!

Optinmonster

Allowing custom domains to serve OptinMonster assets from YOUR domain. 2) Creating Custom Domains. Second, you can now set up custom domains with OptinMonster. This new feature allows you to link a custom domain with your OptinMonster API.

Google: What to do About Spammy Links from “Malicious Domains” via @sejournal, @martinibuster

Search Engine Journal

The post Google: What to do About Spammy Links from “Malicious Domains” appeared first on Search Engine Journal. Google's John Mueller answers a question about how to handle unwanted spammy backlinks.

Google: No SEO Bonus For Keyword-Based Domains via @sejournal, @martinibuster

Search Engine Journal

John Mueller says keyword-based domains are limiting and provide no SEO bonus. He then offered ideas for the best domains. The post Google: No SEO Bonus For Keyword-Based Domains appeared first on Search Engine Journal.

Domain Name Financing: Options for Acquiring or Lending Against a Domain Name

seo.co

Domain Name Financing – Table of Contents. Want to Buy a Domain? Reasons to Use Domain Name Financing to Acquire a Domain. + 3 Tips for Using Domain Name Financing to Acquire a Domain. Borrowing Money Against Your Own Domain Name.

How to Increase the Value of Your Domain Name?

seo.co

Domain name values are based on several factors, such as whether the domain ends in.com,net, or.us. Also, values are determined by the length of domain, the number of characters, and if it has numbers or hyphens. Obtain Domain Variations.

Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification.

Big Ops: Converging Digital Ops Domains and Toolsets

chiefmartech

The post Big Ops: Converging Digital Ops Domains and Toolsets appeared first on Chief Marketing Technologist. Ops is sexy these days.

Domain 101

Managing multiple brands with 1 website domain

ActiveDEMAND

ActiveDEMAND has some of the best support for multi-tenant businesses like marketing agencies, senior living providers, franchises, and other businesses that need to manage and market for multiple different sub-accounts and brands.

Domain History: Is It A Google Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Your domain likely has some history from previous owners. But can domain history impact your Google search rankings? The post Domain History: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Domain Age: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

When Google is ranking search results, does the algorithm take your domain age into consideration? The post Domain Age: Is It A Google Ranking Factor? See what the experts say. appeared first on Search Engine Journal.

How To Analyze The Performance Of Your Multi-Domain SEO Program via @sejournal, @localseoguide

Search Engine Journal

Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. The post How To Analyze The Performance Of Your Multi-Domain SEO Program appeared first on Search Engine Journal.

Does Domain Extension Affect SEO? Google’s John Mueller Explains via @sejournal, @MattGSouthern

Search Engine Journal

Google's Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. The post Does Domain Extension Affect SEO?

Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

Have you considered how important your domain name is or will be for your business? In addition, you’ll use that domain name as part of your advertising campaigns for years to come. We’ve put together five smart tips to help you choose a winning domain name. Be Brandable – Your domain naming system is more than just the address for your website—if you have a strong online presence, it becomes a recognizable part of your brand.

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). So, come over to my awesome hooptie domain name reseller account chrisabraham.shopco.com and buy some domains from me.

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Domain Authority: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Search Engine Journal

Do you think Domain Authority is a ranking factor and helps websites rank in search engines? The post Domain Authority: Is It a Google Ranking Factor? Read about our verdict here. appeared first on Search Engine Journal.

Expand your ABM target groups by using domain look-alikes

Vainu

Account-based marketing is becoming increasingly popular as a customer acquisition tactic among B2B companies. At this point, most early adopters of the tactic will already have an ABM orchestration platform, such as Hubspot, Demandbase, Terminus, 6Sense, Triblio, or Madison Logic, implemented.

Increase Your Domain Authority With Quality Backlinks

Brightedge

What is domain authority and why is it relevant for backlinks? Domain authority is not used by Google or other search engines and it is not an actual ranking factor for SEO. It was created by Moz as an indicator of success for your domain.

Domain Name Valuations: Automated & Manual Methods for Valuing Virtual Assets

seo.co

Domain Name Valuations – Table of Contents. + The Lowdown on Domain Names. + Why Domain Name Valuations Matter? Factors That Impact Domain Name Valuations. + 4 Different Ways to Valuate Your Domain Name. Your domain name says a lot about your business.

Are Hyphens in Domain Names Okay for Google? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal. Search Podcast SEO