Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Private Registration of Domain Names.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. What Works with Domain Name Keyword SEO.

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101 Fascinating Facts About Domain Names [Infographic]

Webbiquity

Then hurry up to pick a targeted domain name! To help you get started, here’s an interesting infographic on the topic, 101 Fascinating Facts You Didn’t Know About Domain Names created by the professionals at webmastersjury.com. Domain names were free until 1995.

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Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Major Hollywood movies have been having fun with domain names registered solely for a single movie.

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Five Essential SEO Tips for Your Domain Name

Aberdeen

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. Today, we’re going to talk about how to make the right choice and select a domain that’s not only SEO-friendly, but also highly marketable.

Talking Domain Reputation And What Email Marketers Need To Know

Modern Marketing

We’re going to talk about domain reputation as it applies to customers who are moving to a new ESP, and how that reputation impacts the warm-up and ramp-up periods. They were following all the correct guidance on the new domain/IP, but still experienced tepid results.

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Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. p=26466 with easy-to-remember domains.

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Domain expert Karl Volkman on the coming changes

Biznology

Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? Businesses are about to have a choice of just about anything for the end of their domain name, as long as they are willing to pony up $185,000 for the privilege. Image by ivanpw via Flickr.

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How the Right Domain Name Impacts Your New Website

Aberdeen

This useful guide will help you choose the right domain name and properly set up your first business website. Select the perfect domain for your company. One of the most important decisions you’ll make about your website, and business, is choosing the right domain.

Why Lead Nurturing Is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department.

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Why Lead Nurturing is Now Marketing’s Domain

Modern Marketing

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department.

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Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right?

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IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation. Domain reputation is a newer assessment technology.

IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. Domain Reputation. Domain reputation is a newer assessment technology.

Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? Domain : A shorter, catchier and non-branded URL is possible. SEO : You start at ground-zero with no inbound links or domain authority.

November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. They will supply you with a list of some technical information we need to approve your custom domain for use.

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3 thoughts on Marketo’s domain outage this week

chiefmartech

If you hadn’t heard, they somehow let their marketo.com domain expire. One interesting part of the story is the good samaritan who leapt into action and paid their domain renewal fee. This was a rough week for the folks at Marketo.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results. My gut said that multiple domains are not necessary nor are they the best choice for most manufacturers. Multiple domains require more work and more expense.

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Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites.

Are you policing your domain from spammers?

Biznology

But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ". Image via Wikipedia.

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Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More

Fathom

Case Study: Will New Domain Extensions Provide an SEO Boost?”. Could.CARS,COLLEGE and other.BRAND domain extensions become the new norm? Case Study: Will New Domain Extensions Provide an SEO Boost?”. Could.CARS,COLLEGE and other.BRAND domain extensions become the new norm?

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Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? Domain : A shorter, catchier and non-branded URL is possible. SEO : You start at ground-zero with no inbound links or domain authority.

SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Considering an acquisition? How are you going to handle the SEO problem? No idea?

I’ve moved to a new domain

Chris Koch

The old domain is [link] The new one is [link] If you wouldn’t mind re-subscribing to my RSS feeds and e-mail feeds through the new site and bookmarking the new site, I can retire the old one with honor. No, my house hasn’t been foreclosed on, I’ve just graduated from a free wordpress.com blog to my own hosted site.

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Why Domain Matching leads to DemandGen Failure

LeanData

Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. email domain, website), otherwise referred to as domain-based matching. The most common implementation of domain matching compares the lead’s email and website domain against account website and contact email domains in your CRM database. Bulk domain matches. This averages 11% – 15% of domain matches.

Why Domain Matching leads to DemandGen Failure

LeanData

Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. email domain, website), otherwise referred to as domain-based matching. The most common implementation of domain matching compares the lead’s email and website domain against account website and contact email domains in your CRM database. Bulk domain matches. This averages 11% – 15% of domain matches.

Why Domain Matching leads to DemandGen Failure

LeanData

Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. email domain, website), otherwise referred to as domain-based matching. The most common implementation of domain matching compares the lead’s email and website domain against account website and contact email domains in your CRM database. Bulk domain matches. This averages 11% – 15% of domain matches.

Why Your Domain Authority Dropped in June (And What To Do About It)

EMagine B2B Blog

What is Domain Authority? Domain Authority is a metric created by Moz in order to help predict how well a site will rank organically in search engines. Some of these factors include your linking root domains, total links, MozTrust, etc. And how should you use it?

Online Reputation Management (ORM) definition and process

Biznology

Registering all your brand and personal domain names is online reputation management. Content marketing is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.

International SEO 101: Which Domain Structure Should You Use?

Hubspot

One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. Domain Architecture Options.

How promotional products fit in with the modern consumer

Biznology

Baby boomers best recalled points of reference such as website domains or contact information. Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine.

What is a keyword ontology?

Biznology

To get the accuracy we need (80 percent or better), we ran the data through a machine learning process that included people with strong domain knowledge in each of our units.

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. What are domain names worth?

After Google Algorithm Update, Exact-Match Keyword Domains Still Rank Higher

Content Standard

Exact-match domains (EMD) still tend to rank higher than their unmatched counterparts, even though Google has de-emphasized keyword domains in the past few years. Domains that contained “money” keywords could enjoy higher search ranking without trying hard.

How to Choose the Right Domain Name and Extension for Your Website

Hubspot

But there’s one step that can turn even the most confident of business owners into a waffling, indecisive pool of jelly: choosing the perfect domain name and extension. So how do you ensure your website is represented by the best possible domain name and extension?

Better built than bought – how to build your email marketing list

Biznology

Finding yourself on the wrong side of these regulations can have serious financial consequences as well as an negative impact on your domain name if you’re labeled a spammer.

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3 insights from intelligent content conference

Biznology

Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process. But domain-specific knowledge is necessary to even get into that game. Then you have to stitch all the domains together with clustering technology.