Key Differences Between MQL and HQL for B2B Lead Generation
Only B2B
MARCH 20, 2024
Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? The answer lies in understanding the crucial distinction between MQLs (Marketing Qualified Leads) and HQLs (Highly Qualified Leads). Qualifying HQLs often involves: Engaging with sales reps during demos or consultations.
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