Marketing Insider Group

JANUARY 28, 2025

Tracking metrics like engagement, CTR, and conversions makes it easier to refine your graphics and boost ad performance. When done right, branded graphics catch the eye and reinforce your brand’s story and values. These tools also have features to save and reuse your brand’s colors, fonts, and logos, providing consistency.

Social Media 232

Social Media Paid Search Agency Ads Brand Identity 232

Webbiquity

AUGUST 8, 2024

However, visuals aren’t just eye candy — they play on our emotions in a way that text alone can’t. Highlight the features and benefits that directly alleviate their problems and make their lives easier. Don’t be afraid to experiment with different headline formulas and track which ones perform best. Test and tweak.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Marketing Insider Group

JANUARY 21, 2025

Posts with eye-catching images, infographics, or videos are more likely to get attention as users scroll through their feeds. Always include a compelling description and a high-quality featured image to increase clicks. Marketing Insider Group can put you on the right track with our Social Media Content and Management Services.

Social Media 281

Social Media Media Content Work Management 281

Martech

APRIL 10, 2025

It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog. Since its creation, Tailwind has added many new features and capabilities. In addition to its YouTube SEO features, it offers a suggested title generator, ideas for YouTube Shorts and a thumbnail analyzer tool.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295

SERP Features Google Top of Funnel 295

Vision Edge Marketing

OCTOBER 8, 2024

This is why it’s crucial to balance present success with an eye toward the future. Platforms such as Google Alerts, social media listening tools, and specialized trend analysis software can help you keep track of relevant signals. This highlights the importance of using effective scanning tools.

Planning 334

Planning Terms and Conditions Lead Ranking Lead Scoring 334

Oktopost

OCTOBER 20, 2024

Source Keeping an Eye Out: Understanding Social Monitoring Social monitoring involves tracking and analyzing social media conversations that directly mention your brand, products, or relevant keywords. These insights enable them to enhance their messaging and develop features that directly address customer needs.

Customer Satisfaction 139

Customer Satisfaction Terms and Conditions Allocation Eye-Tracking 139

Trade Press Services Newsletter

MAY 1, 2025

Relaunching isnt just about adding new features. Use a project management tool like Asana or Trello to track deadlines, ownership, and progress. Fresh eyes can provide valuable perspectives about confusing navigation, unclear messaging, or bugs that internal teams might miss.

Marketing Websites 207

Marketing Websites B2B Work Management Eye-Tracking 207

Martech

SEPTEMBER 4, 2024

Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. How it works: The feature includes fields like occasion selection, promotion type (e.g., Awareness Plans. First seen.

Youtube 124

Youtube Ads Campaigns Google 124

Martech

AUGUST 12, 2024

This feature is especially valuable for those who need to maintain consistency across custom objects within HubSpot while using the mobile app. How it helps you This feature helps users quickly assess communication with contacts at a glance. How it helps you This feature addresses a significant need for data preservation.

Efficiency 122

Efficiency Enterprise Management SMS Work Management 122

Martech

AUGUST 22, 2024

We think we can do better with them by building better and safer ingredients that aren’t toxic…and don’t irritate your skin or your eyes.” This feature turns e-catalogs into shoppable PDFs, eliminating the need for redirects to the company’s website for purchases. Smells like AI spirit?

Marketing AI 120

Marketing AI Enterprise Management Paid Search Agency Marketing Management 120

Sprout Social

SEPTEMBER 26, 2024

However, keeping track of your Facebook likes, comments and messages manually can quickly become a full-time job without some help. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. Consider choosing a platform with robust collaboration and approval features.

Facebook 100

Facebook Social Marketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 16, 2023

Here are some key features and aspects of Buffer: Social media scheduling. Here are some of our favorite features and aspects of Semrush: Keyword research. This feature scans a website to identify technical SEO issues and provides recommendations for improvements. Here are some key features and aspects of Asana: Task management.

Paid Content 321

Paid Content Budget Programs Research Marketing Analytics Tools 321

Martech

JULY 15, 2024

An eye on AI. Over the past year and a half, CabinetM has been tracking and cataloging generative AI products and other categories that leverage AI. Q2 2024 Martech Innovation Report is a quarterly summary of new technology introductions, feature updates and acquisitions. billion (12% of the total funding).

Product 114

Product Eye-Tracking Acquisitions Activities 114

Optinmonster

JULY 24, 2024

Our experts thoroughly evaluate plugins for features, usability, and performance. And those are just the features I use as a writer. It includes several several useful features but with fairly low daily limits Premium Pricing : Starts at $117.33/month It’s that easy to get started. Is Semrush Free?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Oktopost

AUGUST 1, 2024

Voice & Search Marketing Over 500 million electronic devices worldwide feature Siri , and almost 98% of smartphone users have used Siri at least once. Ensure that your website content is structured for featured snippets and quick answers, which can enhance visibility in voice search results.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 348

Marketing Analytics Tools Analytics Google Work Management 348

Sprout Social

SEPTEMBER 19, 2024

Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers. As you and your influencer partners travel the campaign journey together, your KPIs serve as touchpoints to let you know you’re on the right track. That way, you can make adjustments if the campaign starts veering off track.

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

Sprout Social

SEPTEMBER 17, 2024

Here’s how retailers can maximize their presence across these diverse platforms while adhering to each one’s unique best practices and strengths: Facebook and Instagram: Focus on visually appealing content and interactive features like shoppable posts to drive direct sales. It’s consistent, on-brand and, most importantly, engaging.

Social Media 119

Social Media Media Paid Search Agency Eye-Tracking 119

Martech

JULY 15, 2024

An important step is to create templates for tracking components, use cases, current state, capabilities and other items critical to a particular situation. It provides a great guide and perfect excuse for tracking an ever-changing stack. Here are some important things to track, but this list is far from exhaustive.

CMS Development 118

CMS Development Work Management Eye-Tracking Marketing Management 118

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Because it’s labeled pink, you can see how often you feature community-focused content in your calendar. Also, run only one A/B test at a time.

Email Marketing 135

Email Marketing Planning Tips Paid Search Agency 135

Martech

NOVEMBER 5, 2024

To gain a fuller understanding, marketers must combine insights from multiple techniques, such as: Eye tracking. For example, data providers are working with eye-tracking companies to merge behavioral and visual attention data, giving a more complete picture of engagement. Facial coding. Data signals (e.g.,

Campaigns 121

Campaigns Advertising Agencies Paid Search Agency Eye-Tracking 121

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Gifted products : Where a brand sends a creator a product for free with the expectation that they’ll feature it in the creator’s content.

Brand Identity 123

Brand Identity Branding Effectiveness Content 123

Convince & Convert

SEPTEMBER 28, 2024

I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes. They even featured the viral creator’s video and imagery on the product page. So, keep your ears to the ground—or rather, your eyes on TikTok.

Viral Marketing 164

Viral Marketing Brand Identity Branding Paid Search Agency 164

SocialPilot

APRIL 22, 2025

Since the Instagram feature Close Friends was released, the dynamic of the social networking app has been reinvented. The Close Friends feature introduces intimacy in social media and allows users and even businesses to gain more control over their accounts when it comes to Instagram Stories. What is Instagrams Close Friends List?

Business 105

Business Advertising Agencies Ideal Customer Profiles Eye-Tracking 105

WordAgents

MAY 8, 2025

Specialized Plan: The most comprehensive package, which includes everything from other packages, as well as performance analysis, and reports to track the progress of your content. Comparison Chart Feature WordAgents BKA Content Compose.ly Agencies that track performance usually build better content.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Sprout Social

MAY 6, 2025

Social media monitoring tools scratch the surface, tracking only social networks. Brand monitoring tracks mentions of your brand or products across online channels. Features: Brand health monitoring: Tracks direct (and indirect) mentions of your brand with the KPIs you need, then analyzes sentiment and share of voice trends over time.

Enterprise Management 101

Enterprise Management Marketing Management Software Brand Identity 101

SocialPilot

JULY 12, 2024

This involves tracking and evaluating metrics such as likes, shares, comments, and mentions to understand how each content piece is performing on a macro level and how your audience responds to it. ” moment—the one where we crack the code and our content goes viral like wildfire.

Social Media 115

Social Media Analytics Media Cost per Acquisition 115

Scoop.it

NOVEMBER 21, 2024

or “What’s your favorite feature?” Their homepage features a section with glowing reviews from company representatives, complete with star ratings. Highlight key quotes : Pull out standout phrases and feature them prominently. Their homepage features a sneak peek of reviews, but they don’t stop there.

Work Management 110

Work Management Marketing Management Click Rate Trust Marketing 110

Oktopost

AUGUST 6, 2024

That’s why we are excited to announce the launch of our latest feature: Customized Reporting for Social Listening. At the same time, 93.5% This powerful new addition allows you to build custom reports based on your social listening queries.

Template 127

Template Social Media Eye-Tracking Paid Search Agency 127

Webbiquity

FEBRUARY 6, 2024

Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place. Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below.

SEO 177

SEO SERP Conversion Eye-Tracking 177

Brandwatch Marketing

NOVEMBER 1, 2024

Features a breakdown of your content, surprisingly enough. Post types, engagement, common keywords and top domains all feature in this report. As you engage through Agorapulse it tracks your response rate and time to reply. You can have multiple dashboards to track different clients or customers. Sociograph.io

Facebook 98

Facebook Analytics Tools Effectiveness 98

Webbiquity

OCTOBER 8, 2024

Keep an Eye on Keywords With so much public data available through social media, researching what’s hot and what’s not is relatively simple (though not easy). You can combine keywords to track several topics or specific an angle. There are plenty of tools (many free) you can use to explore topics, trends, and keywords.

Blogger 297

Blogger Eye-Tracking Keywords Youtube 297

SocialPilot

DECEMBER 2, 2024

Let’s look at the best software tools to help you manage your Google Reviews and keep track of your brand’s online reputation. With tools like SocialPilot Reviews, you gain the power to automate tracking and get instant alerts for new reviews. It allows you to track and manage all your locations from one central platform.

Marketing Automation Services 88

Marketing Automation Services Marketing Management Budget Programs Google 88

Martech

DECEMBER 9, 2024

Make eye contact with the camera to create a connection with your viewers. Highlight features like durability, comfort, and style by showing them being used in outdoor settings (e.g., This can include testimonials or adventure clips featuring our apparel. Hashtag campaigns: Create a unique hashtag to track submissions.

Video Marketing 111

Video Marketing Best Practices Marketing AI Marketing Management 111

SocialPilot

OCTOBER 20, 2024

A viral post gets shared, liked, and commented on so much that it gets featured on the Explore page and in trending sections. They have even updated their Instagram profile and featured Grimace as a character to maintain their brand personality. Go Viral with Reels On Instagram, Reels are your fast-track ticket to going viral.

Viral Marketing 110

Viral Marketing Ideal Customer Profiles Trends Profiling 110

Directive Agency

JUNE 18, 2025

We chase performance and features and forget to carve out uniqueness. Then identify the one or two features or use cases that make your product stickier than expected. ” Or: “Analyze this feature adoption table. Which features are most used by power users and which are underutilized?”

Differentiation 91

Differentiation AIO Lead Ranking Paid Search Agency 91