Acrolinx

NOVEMBER 15, 2024

5 steps to build consistent brand voice guidelines Step 1: Involve everyone in defining brand voice guidelines Defining or changing your tone of voice involves a lot of effort and commitment. Core values directly inform brand voice guidelines. And (you’ve guessed it) lay the foundation for how you define your tone of voice.

Guidelines 95

Guidelines Brand Identity Branding B2B Thought Leadership 95

Salesforce Marketing Cloud

MAY 5, 2025

For small and medium-sized businesses (SMBs) , brand guidelines can be the difference between an unforgettable presence and one that gets lost in the crowd. Without clear guidelines, logos get stretched, colors vary, and messaging feels inconsistent. What you’ll learn: What are brand guidelines? What is an AI Agent?

Guidelines 64

Guidelines SMB Brand Identity Branding 64

WordAgents

JUNE 5, 2025

These examples demonstrate the need for internal checks, strong brand guidelines, and a clear sense of how content lands in real time. Review systems start with clear brand guidelines. What an Agency Can Help You Do Tone guidelines: Develop a voice that fits your brand identity and audience, with examples and clear guardrails.

Social Media 195

Social Media Media Brand Identity Branding 195

Marketing Insider Group

JULY 15, 2024

Guidelines for creating accessible content include: Alt Text for Images: Provide descriptive alt text for images, allowing screen readers to convey the information to visually impaired users.

Design 312

Design Content Long Tail Marketing Keywords 312

Marketing Insider Group

JUNE 18, 2025

Embrace Technology: It’s Not Just for Big Companies One of the most potent unspoken guidelines is to not be afraid of new technology. Following these unspoken guidelines makes your content more. Your content becomes compelling as well as relevant when you have a thorough understanding of your audience.

Rules 236

Rules Work Management Marketing Management Marketing Analytics Tools 236

SendX

OCTOBER 25, 2024

If you don't know yet what font to choose for your emails, start with the one that was created from ground zero to be the most readable font ever created, Lexend, and if you don't like it, go back in the article and choose other font based on the guidelines you read.

Best Practices 312

Best Practices FAQ Terms and Conditions Email Marketing 312

Marketing Insider Group

JULY 31, 2024

Here are some guidelines: Ensuring Consistent Branding and User Experience It’s crucial to maintain consistent branding across all subdomains. Best Practices for Using Subdomains Best practices that ensure consistency, quality, and strategic management are essential for maintaining strong SEO performance when using subdomains.

SEO 198

SEO Domain Marketing Management High Quality Lead 198

Martech

MAY 23, 2025

Instead, providing them guidelines and even bullet-point script ideas can produce uncut gems. Giving your non-traditional content creators clear guidelines and guardrails is a better approach. That could easily go wrong, leaving you with no usable content. Then, your marketing team and editors can polish and produce diamonds.

B2B 130

B2B Content Guidelines Storytelling 130

Webbiquity

JANUARY 28, 2025

They incorporate email brand guidelines so that anyone from your team can build brand-compliant emails. Here’s how email marketers and designers can use email modules to optimize email building: Create all the modules according to your brand design guidelines once and use them while building emails that maintain brand consistency.

Template 141

Template Product Lock-In Email Campaigns 141

Oktopost

JANUARY 22, 2025

If youre tasked with creating or refining your company’s social media policy, this checklist covers everything you need to include for effective, compliant, and clear guidelines. Voice and tone alignment: AI-generated content should align with the companys brand voice, values, and tone guidelines.

Social Media 132

Social Media Companies Media Guidelines 132

Martech

DECEMBER 16, 2024

Evangelize industry standards Promote the use of recognized industry guidelines and standards from organizations like the IAB (where I serve as VP, Measurement, Addressability & Data Center) , IAB Tech Lab, and Media Rating Council.

Advertising Agencies 123

Advertising Agencies Marketing AI Marketing Attribution Planning 123

Marketing Insider Group

NOVEMBER 6, 2024

As consumers become more aware of how companies use their data, governments will continue enforcing and updating their guidelines on how businesses can collect, store, and use customer data. Increased Focus on Privacy and Data Protection Privacy concerns will continue to impact paid media advertising in 2025.

Paid Content 170

Paid Content Advertising Agencies Advertising Advertisements 170

Sprout Social

DECEMBER 20, 2024

This builds trust with the audience and ensures compliance with advertising guidelines. By following these guidelines, you can effectively collaborate with influencers and create branded content that resonates with TikTok’s platform and community values. However, these guidelines are subject to change.

Brand Identity 123

Brand Identity Branding Effectiveness Content 123

Martech

JULY 19, 2024

The need for multiple layers of approval flattens dramatically as templates and programmatic brand guidelines ensure standardization and quality. Automations need to be conceptualized, built, managed and maintained, all within a robust framework of guardrails and guidelines. Workflows become automated.

Marketing AI 130

Marketing AI Work Management Marketing Management Copywriting 130

Sword and the Script | B2B

OCTOBER 29, 2024

You put guidelines in place on the left and right – limit the number of reviews based on the subject matter – and then empower the team to run forward as fast as they can as long as they stay within the guidelines. From that point forward the focus is on execution, iteration and improvement.

PR 145

PR Budget Programs Campaigns Ad Building 145

Marketing Insider Group

MARCH 4, 2025

Contrast ratios should follow Web Content Accessibility Guidelines (WCAG) to support users with visual impairments. Using system fonts reduces load times by eliminating the need for additional downloads. Line height and paragraph spacing should allow effortless scanning.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

WordAgents

APRIL 15, 2025

Develop clear guidelines for your brand voice, addressing tone, vocabulary, humor usage, and cultural references. From there, make sure everyone managing your social accounts understands and embodies these guidelines in every post and comment. Your audience needs to know what to expect from your content emotionally, not just visually.

Social Media 195

Social Media Promotion Media Business 195

Martech

JULY 31, 2024

Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Relegate the latter into a slow warm-up campaign quicker than a year ago, before the guidelines were published. My hunch is that you’ll find plenty of ways to improve your odds of staying on the right side of Gmail’s guidelines. Processing.

Acquisitions 123

Acquisitions Practices CAN-SPAM Best Practices 123

Martech

AUGUST 15, 2024

Note that the quality checks and brand guidelines are weak in that example. Marketers need to monitor the brand and voice guidelines that ChatGPT has been trained on. Some of the automations circumvent this by putting posting the ChatGPT output into a preformatted spreadsheet with an approval column built in.

Marketing AI 125

Marketing AI Enterprise Management Work Management Marketing Management 125

Martech

AUGUST 14, 2024

Anjorin also recommended email marketers use Postmaster Tools and Sender Guidelines as resources for Gmail-specific actions. There’s a risk that all of these emails will be automatically sent to spam because of the high volume of messages coming from a single address.

Deliverability 123

Deliverability Email Marketing Tactics Work Management 123

Sprout Social

NOVEMBER 19, 2024

This document should clarify the goals of your campaign in more detail, including your expectations from your chosen influencer and any content guidelines. Send a few influencer marketing examples along with your guidelines, so the creator knows your expectations.

Advertising Benchmark 112

Advertising Benchmark Work Management Demographics Outreach 112

Martech

JANUARY 3, 2025

Think of editorial style guides and brand guidelines. These templates, along with AI guardrails, can be used across various departments or teams to create content that stays within brand guidelines. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials.

Marketing AI 135

Marketing AI Ethics Brand Identity Branding 135

Martech

NOVEMBER 25, 2024

Some standout options are: Creative space solutions A high-end desk organizer with dedicated spaces for content calendars and brand guidelines (or space for a tablet that can also display that info!). Plus, they frequently collaborate with teammates in real-time, making tools that support creative teamwork especially valuable.

Paid Search Agency 118

Paid Search Agency Work Management Marketing Management Curation 118

Martech

JANUARY 6, 2025

Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Resistance to change : Teams may hesitate to trust AI-driven tools, fearing loss of control or job displacement.

Marketing AI 116

Marketing AI ROI Advertising Agencies Paid Search Agency 116

Martech

SEPTEMBER 27, 2024

Establish clear guidelines that define a safe environment for ad placements on each platform. Use platform-specific tools that offer real-time content filtering, keyword blocking and placement monitoring. Because social media content is created instantly, brand safety measures must be constantly active and adaptable.

ROAS 128

ROAS Social Media Advertising Agencies Advertising 128

Content Standard

NOVEMBER 7, 2024

With AI-driven personalization relying on large amounts of customer data, he emphasizes the importance of following privacy laws and ethical guidelines rigorously. Raj emphasizes that investing in data infrastructure now will help brands leverage AI effectively in the long term. [44:56]

Lead Ranking 109

Lead Ranking Ethics Lead Scoring Paid Search Agency 109

Stevens & Tate

NOVEMBER 21, 2024

While providing basic guidelines can ensure brand alignment, avoid trying to overly control their process. And if a big-name influencer doesn’t fit your budget, micro-influencers are a fantastic alternative; their audiences are often loyal and highly engaged, ready to act on trusted recommendations.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Generation Peer-to-peer 98

Salesforce Marketing Cloud

MAY 6, 2025

It can align AI tools with business goals and create usage guidelines One of the biggest mistakes companies make with AI is that they rush to adopt a tool before they identify the problem they want it to solve. An AI committee can also create guidelines of when, where, and how AI should be used in the company.

Marketing AI 123

Marketing AI Paid Search Agency Companies Lead Ranking 123

Marketing Insider Group

JUNE 30, 2025

Keeping up with changes in structured data guidelines and technical standards will become a long-term competitive edge. Continued emphasis on Core Web Vitals: Performance metrics will be further embedded into ranking systems, especially on mobile. Video source Don’t Skip the Technical Stuff!

SEO 205

SEO Classified Ads Lead Scoring Lead Ranking 205

Martech

AUGUST 8, 2024

IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. We were very cognizant that adoption [of measurement guidelines] would take 12 to 24 months,” said Jeffrey Bustos, VP, measurement addressability data at IAB.

Advertising Agencies 127

Advertising Agencies Advertising Advertisements Paid Search Agency 127

Martech

SEPTEMBER 19, 2024

Last year, IAB introduced RMN guidelines in collaboration with the Media Rating Council. CVS Media Exchange adopted IAB guidelines as it continues to evolve its network and in-store experiences. Measurement: Guidelines for tracking, reporting, and analyzing campaign performance across various in-store formats.

Advertising Agencies 119

Advertising Agencies Funnel Advertising Paid Search Agency Media 119

Martech

DECEMBER 5, 2024

It considers brand guidelines and audience data for optimal impact. AdCreative.ai launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions.

Marketing AI 118

Marketing AI Advertising Agencies Paid Search Agency Customer Satisfaction 118

Martech

DECEMBER 6, 2024

Guidelines for maintaining brand voice. Brand guidelines. Target audience description. Instructions for analyzing training materials. Upload approximately ten content pieces that demonstrate your brand voice and style. These might include: Blog posts. Marketing emails. Social media content. Website copy.

Marketing AI 130

Marketing AI Examples Planning Case Studies 130

Martech

AUGUST 5, 2024

These guidelines often fail to account for the nuanced nature of content quality and user engagement. The current guidelines lack the necessary granularity to distinguish between high-quality publishers and MFA sites effectively.

Paid Search Agency 121

Paid Search Agency Advertising Agencies Guidelines High Quality Lead 121

WordAgents

MAY 21, 2025

That means brand guidelines, tone-of-voice documents, and review cycles. That speed helps campaigns stay aligned across channels. Social Media Management Companies Agencies dont sit in your office, so they need upfront alignment. Without those systems, the content may feel off or inconsistent.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

Webbiquity

NOVEMBER 21, 2024

Implementation Guidelines Success with marketing tests depends on careful planning and consistent execution. Marketing teams start with clear hypotheses about what might work better, then design focused experiments that isolate the impact of each change.

B2B Marketing 161

B2B Marketing Work Management Planning Marketing Management 161

Sprout Social

SEPTEMBER 12, 2024

That’s why we created guides, templates and tools to support your process.

Social Media 135

Social Media Work Management Marketing Management Marketing AI 135