Hinge Marketing

APRIL 27, 2022

And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? Brand style guidelines are a set of instructions, often with visual examples, to help anyone who creates new branded materials for a business or organization. The guidelines identify the key elements of the brand and explain how to use them.

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Guidelines Brand Identity Branding Enterprise Management 87

Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Guidelines Ethics PR Brand Identity 123

Search Engine Journal

APRIL 6, 2022

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.

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Guidelines Generation Google Content 142

ClearVoice

SEPTEMBER 12, 2022

Brand and editorial guidelines are crucial for any company that wants to maintain a consistent brand identity and voice across all of its marketing materials. That’s where guidelines come in. Brand guidelines keep your team on the same page when choosing colors, images, language, and fonts. What is brand identity?

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Guidelines Branding Brand Identity Social Marketing 96

Search Engine Journal

OCTOBER 13, 2022

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search Essentials appeared first on Search Engine Journal.

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Guidelines Google SEO 116

Search Engine Journal

MARCH 21, 2023

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.

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Guidelines Communities Content Rules 92

KoMarketing Associates

JANUARY 9, 2018

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Start Drafting Your SEO Guidelines .

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Guidelines SEO Organization B2B 201

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June.

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Guidelines Paid Search Agency Advertising Agencies Ads 102

Marketing Insider Group

NOVEMBER 29, 2018

The post Content Marketing Guidelines: Why and How To Create Them? The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […].

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Content Marketing Guidelines Content Marketing 235

DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

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Guidelines Branding Brand Identity Features 76

Search Engine Journal

AUGUST 23, 2022

The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal. Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements.

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Guidelines Google SEO 102

Acrolinx

JULY 26, 2023

Beth Dunn, Head of Product Content at Practice Better and Founder of Product Content Advisors, joins us this week to discuss why brand voice can’t just sit with … Continue reading "Rolling Out Brand Voice Guidelines at HubSpot With the BethBot" The post Rolling Out Brand Voice Guidelines at HubSpot With the BethBot appeared first on Acrolinx. (..)

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Hubspot Guidelines Brand Identity Branding 52

Search Engine Journal

JULY 13, 2022

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.

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Guidelines Youtube Communities Video Marketing 94

Search Engine Journal

OCTOBER 19, 2021

Google added 5 revisions to its Search Quality Raters Guidelines changelog. The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal. See what's new in YMYL content, 'lowest page quality,' and more.

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Guidelines Google Content Ads 135

Walker Sands

OCTOBER 4, 2022

Brand guidelines establish internal alignment and the consistent application of your brand. Without a comprehensive brand guidelines document, you risk inconsistency in the way you visually and verbally represent your business to audiences, hindering your ability to create awareness and build brand equity.

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Guidelines Brand Identity Branding Template 52

Search Engine Journal

SEPTEMBER 8, 2021

The post New Verification Guidelines For Facebook And Instagram Accounts appeared first on Search Engine Journal. Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.

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Guidelines Facebook Brand Identity Branding 134

Zoominfo

FEBRUARY 17, 2021

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. And If you haven’t tried out cold calling scripts yet, now’s the time.

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Cold Calling Guidelines Practices B2B Sales 100

Search Engine Journal

AUGUST 1, 2020

Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Looking to scale your content production? Learn how to create a style guide here.

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Guidelines Content Branding Brand Identity 140

Walker Sands

FEBRUARY 6, 2023

Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. The Americans with Disabilities Act (ADA) sets the standard for web accessibility guidelines. Include alt text on each photo. Ready to get started?

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Guidelines Marketing Websites Content Copywriting 59

Search Engine Journal

JUNE 27, 2022

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

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Guidelines Content Brand Identity Branding 102

MarketMuse

OCTOBER 20, 2021

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you.

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Guidelines Google 98

Search Engine Journal

NOVEMBER 30, 2021

Are the contents of Google's Search Quality Evaluator Guidelines part of its organic search ranking algorithm? The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared first on Search Engine Journal.

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Guidelines Google Content Organization 88

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

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Guidelines Content Marketing Planning Content 119

Search Engine Journal

SEPTEMBER 28, 2021

The post Local Competitors Violating GMB Guidelines? Are you getting beat in local rankings because competitors are violating the Google My Business rules? You can fight back. Here’s What You Can Do appeared first on Search Engine Journal.

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Guidelines Rules Google Business 109

Sharpspring

JANUARY 28, 2020

However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. Investing the time to create clear brand guidelines is sure to help. The Higher Purpose of Brand Guidelines. What Should Brand Guidelines Include? Writing Guidelines.

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Guidelines Branding Brand Identity Paid Search Agency 64

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. E-A-T came from Google’s Search Quality Rater’s Guidelines. Since its first release, the Search Quality Rater’s Guidelines went through a few updates.

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Guidelines SEO Google Search Marketing 52

Search Engine Journal

MARCH 6, 2021

SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. The post Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish appeared first on Search Engine Journal. Here's what you need to know about them.

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Guidelines Google SEO Tactics 89

Parse.ly

APRIL 11, 2022

Guidelines about what to say and how to say it are often thrown into an overarching brand book between rules about logo colors and font typographies. Defining these guidelines is one thing, but implementing them so that everyone in an organization is on board with them is another. Or worse, they aren’t written down anywhere at all.

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Guidelines Branding Brand Identity Organization 52

6sense

OCTOBER 19, 2021

To view it please enter your password below: Password: The post Protected: Blog Styling Guideline appeared first on 6sense. This content is password protected.

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Guidelines Content 62

Search Engine Journal

SEPTEMBER 24, 2021

E-A-T is an important part of the Search Quality Raters Guidelines. The post Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners appeared first on Search Engine Journal. Learn more about it and its importance to SEO here.

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Guidelines SEO 81

Search Engine Journal

MARCH 6, 2021

SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. The post Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish appeared first on Search Engine Journal. Here's what you need to know about them.

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Guidelines Google SEO Tactics 80

KEO Marketing

OCTOBER 19, 2022

The post Google Makes Major Changes to SEO and Content Guidelines first appeared on Inbound Marketing | B2B Marketing. Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing… Read More.

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Guidelines SEO Google Content 62

Content Marketing Institute

JANUARY 8, 2020

But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute.

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Social Media Guidelines Brand Identity Branding 90

Computer Market Research

NOVEMBER 15, 2021

In this post, we share the top-recommended guidelines and MDF program best practices that help ensure success and drive partner participation. . Before we dive into MDF program guidelines and best practices, there are a few things to consider: Are you important enough to your partners to offer an MDF program?

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Budget Programs Work Management Marketing Management Guidelines 60

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1.

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Guidelines Content B2B Thought Leadership Peer-to-peer 134

The Freeman Company

JUNE 23, 2021

The post Guidelines for submitting graphics appeared first on Freeman.

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Guidelines 52

EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

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Guidelines SEO Google Marketing & Strategy 85