Expert insights. Personalized for you.
When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Content Brief MORE
So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team. MORE
Anytime you have multiple writers creating content for your organization, it’s important to have content guidelines that keep their writing aligned. One … Continue reading "What Are Content Guidelines? The post What Are Content Guidelines? Let’s face it, everyone writes differently. Here’s What Yours Should Include". Here’s What Yours Should Include appeared first on Acrolinx. MORE
The post Guidelines on Gathering Terms for Taxonomy appeared first on Contify. The preliminary step in developing a taxonomy is gathering candidate terms to be included in the taxonomy. The goal here is to identify terms already being used by users to describe the information. These same users will later use the taxonomy to organise and find information. MORE
The post Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. MORE
You have created the greatest video and thought of the best title (and optimized it further for Youtube SEO), yet your video still isn’t getting the views it deserves? Well, your thumbnail may be the culprit. Often overlooked, these YouTube thumbnails are as essential as your video’s title and content. Remember that these tiny still… Marketing MORE
The post SEO Friendly Content Guidelines for Your Team appeared first on MarketMuse. When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Turns out, there’s a lot more to it than that. […]. Content Brief MORE
Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce. MORE
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflow MORE
If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. MORE
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflow MORE
Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure MORE
What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers… Read More. Website Development MORE
Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. MORE
No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1. Understanding what guidelines to share (and why) will be a critical factor in how well your content efforts scale. MORE
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflow MORE
Guidelines For Taxonomy Maintenance. Based on our experience, the following are some of the best practices and guidelines for maintaining a healthy taxonomy. The post Guidelines for Taxonomy Maintenance appeared first on Contify. This is the seventh article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. MORE
Along with Cyndie Shaffstall, the founder and CEM of SpiderTrainers, Goodman recently presented an Act-On-sponsored webinar, “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing ” providing guidelines for white papers, case studies and other content; today, I’m going to be recapping her half. Guidelines for white papers. Guidelines for case studies. MORE
But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute. Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. MORE
Video: Jennifer Slegg on Google's search quality raters guidelines. Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok. MORE
The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Brand Guidelines. Bynder also announced the release of digitized Brand Guidelines which is essentially a repository for all approved elements associated with a brand (e.g., Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines. MORE
My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. The Quality Raters' Guidelines. Let's talk about the Quality Raters' Guidelines. These guidelines are a document that Google has provided to this whole army of quality raters. In the Quality Raters' Guidelines , which each of you, if you have not read it yet, you really, really should read this document. MORE
The post Guidelines For Building Your Taxonomy appeared first on Contify. This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. In the phase, the terms that were selected, following manual or automated methods, are grouped and put in a formal taxonomy structure. MORE
Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. While some industry commentators have speculated that Google may not have the motivation or resources to constantly monitor listings for adherence to these guidelines, there’s no sense in taking a chance risking a painful penalty or negative impact on your local search traffic. MORE
What guidelines does User Experience bring? But what are its basic guidelines? What guidelines does UX bring? In this video, he explains what UX is and what are its guidelines. MORE
FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA MORE
Here are the top four guidelines we think you should consider when selecting a performance or digital marketing agency for SEM. Whether you’re just getting started with a SEM program, or a long-time digital marketing DIYer, leveraging a digital marketing agency can rocket your returns and launch your product or service into the internet big-time. The problem, of course, is selecting the right digital marketing agency. MORE
What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […]. Advertising Design MORE
Remember that these tiny still… Youtube Thumbnail Size & Guidelines: How to Make Yours POP! ? ????? You have created the greatest video and thought of the best title (and optimized it further for Youtube SEO), yet your video still isn’t getting the views it deserves? MORE
Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Looking to scale your content production? MORE
In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more. MORE
Every business should have social media guidelines. Social media guidelines lay down some rules. Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. The difference between a social media policy and social media guidelines. MORE
The CPM cheat sheet is intended to provide a general guideline for planning and setting initial ad group bids. While the dynamic nature of programmatic media buying does not allow us to forecast CPMs, our Client Experience team is available to help you tailor these guidelines to your campaign’s unique targeting. The post CPM cheat sheet: Guidelines to programmatic bidding appeared first on Choozle: Digital Advertising Made Easy. MORE
The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your. Content Creation Customer Experience MORE
However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. Investing the time to create clear brand guidelines is sure to help. Read on to find out what you need to know about the purpose of brand guidelines, what to include and how to roll them out effectively for your company. The Higher Purpose of Brand Guidelines. What Should Brand Guidelines Include? MORE
IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary. MORE
See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. And it is believed that the March 2019 update continues to focus on the Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines. MORE
The post Content Marketing Guidelines: Why and How To Create Them? Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. appeared first on Marketing Insider Group. Content Marketing MORE
Guidelines Related Topics Zoominfo
FEBRUARY 17, 2021
Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script.
KoMarketing Associates
JANUARY 9, 2018
So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.
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RockContent
SEPTEMBER 11, 2020
What guidelines does User Experience bring? But what are its basic guidelines? What guidelines does UX bring? In this video, he explains what UX is and what are its guidelines.
Marketing Insider Group
NOVEMBER 29, 2018
The post Content Marketing Guidelines: Why and How To Create Them? Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. appeared first on Marketing Insider Group. Content Marketing
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflow
Sharpspring
JANUARY 28, 2020
However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. Investing the time to create clear brand guidelines is sure to help. Read on to find out what you need to know about the purpose of brand guidelines, what to include and how to roll them out effectively for your company. The Higher Purpose of Brand Guidelines. What Should Brand Guidelines Include?
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Oracle
SEPTEMBER 16, 2011
FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA
Hootsuite
FEBRUARY 3, 2020
Every business should have social media guidelines. Social media guidelines lay down some rules. Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. The difference between a social media policy and social media guidelines.
Search Engine Journal
AUGUST 1, 2020
Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Looking to scale your content production?
Contify
FEBRUARY 24, 2020
The post Guidelines For Building Your Taxonomy appeared first on Contify. This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. In the phase, the terms that were selected, following manual or automated methods, are grouped and put in a formal taxonomy structure.
Buzz Marketing for Technology
JUNE 27, 2008
IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.
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Alejandro Rioja
JULY 31, 2020
Remember that these tiny still… Youtube Thumbnail Size & Guidelines: How to Make Yours POP! ? ????? You have created the greatest video and thought of the best title (and optimized it further for Youtube SEO), yet your video still isn’t getting the views it deserves?
QuanticMind
MAY 21, 2020
Here are the top four guidelines we think you should consider when selecting a performance or digital marketing agency for SEM. Whether you’re just getting started with a SEM program, or a long-time digital marketing DIYer, leveraging a digital marketing agency can rocket your returns and launch your product or service into the internet big-time. The problem, of course, is selecting the right digital marketing agency.
Bannersnack
MARCH 31, 2019
What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […]. Advertising Design
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflow
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. Content Management Content Marketing Content Strategy Tips & How-Tos audience blog blogging buyer personas collaboration consistency content creation customer engagement guidelines ideas ideation management marketing mission persona planning platform process process costs production quality ROI sme software strategy style tone voice workflow
Choozle
FEBRUARY 8, 2019
The CPM cheat sheet is intended to provide a general guideline for planning and setting initial ad group bids. While the dynamic nature of programmatic media buying does not allow us to forecast CPMs, our Client Experience team is available to help you tailor these guidelines to your campaign’s unique targeting. The post CPM cheat sheet: Guidelines to programmatic bidding appeared first on Choozle: Digital Advertising Made Easy.
Kapost
AUGUST 2, 2017
The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your. Content Creation Customer Experience
Contify
FEBRUARY 21, 2020
The post Guidelines on Gathering Terms for Taxonomy appeared first on Contify. The preliminary step in developing a taxonomy is gathering candidate terms to be included in the taxonomy. The goal here is to identify terms already being used by users to describe the information. These same users will later use the taxonomy to organise and find information.
Marketo
NOVEMBER 6, 2019
The post Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another.
Content Marketing Institute
JANUARY 8, 2020
But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute. Enterprises can reap the benefits of thousands of employees as eager brand ambassadors.
PPCRAO.in
AUGUST 3, 2020
Video: Jennifer Slegg on Google's search quality raters guidelines. Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok.
Hinge Marketing
OCTOBER 20, 2016
Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.
Acrolinx
AUGUST 19, 2019
Anytime you have multiple writers creating content for your organization, it’s important to have content guidelines that keep their writing aligned. One … Continue reading "What Are Content Guidelines? The post What Are Content Guidelines? Let’s face it, everyone writes differently. Here’s What Yours Should Include". Here’s What Yours Should Include appeared first on Acrolinx.
Traackr
DECEMBER 3, 2019
Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure
The Effective Marketer
FEBRUARY 29, 2012
If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.
Alejandro Rioja
JULY 31, 2020
You have created the greatest video and thought of the best title (and optimized it further for Youtube SEO), yet your video still isn’t getting the views it deserves? Well, your thumbnail may be the culprit. Often overlooked, these YouTube thumbnails are as essential as your video’s title and content. Remember that these tiny still… Marketing
EMagine B2B Blog
APRIL 22, 2019
See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. And it is believed that the March 2019 update continues to focus on the Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.
Marketo
NOVEMBER 7, 2016
No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1. Understanding what guidelines to share (and why) will be a critical factor in how well your content efforts scale.
MarketMuse
DECEMBER 18, 2018
The post SEO Friendly Content Guidelines for Your Team appeared first on MarketMuse. When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Turns out, there’s a lot more to it than that. […]. Content Brief
Moz
SEPTEMBER 12, 2019
My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. The Quality Raters' Guidelines. Let's talk about the Quality Raters' Guidelines. These guidelines are a document that Google has provided to this whole army of quality raters. In the Quality Raters' Guidelines , which each of you, if you have not read it yet, you really, really should read this document.
KEO Marketing
DECEMBER 8, 2014
Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. While some industry commentators have speculated that Google may not have the motivation or resources to constantly monitor listings for adherence to these guidelines, there’s no sense in taking a chance risking a painful penalty or negative impact on your local search traffic.
KEO Marketing
JULY 21, 2019
What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers… Read More. Website Development
ClickZ
OCTOBER 9, 2019
The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Brand Guidelines. Bynder also announced the release of digitized Brand Guidelines which is essentially a repository for all approved elements associated with a brand (e.g., Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines.
Marketing Action
JULY 16, 2013
Along with Cyndie Shaffstall, the founder and CEM of SpiderTrainers, Goodman recently presented an Act-On-sponsored webinar, “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing ” providing guidelines for white papers, case studies and other content; today, I’m going to be recapping her half. Guidelines for white papers. Guidelines for case studies.
MarketMuse
DECEMBER 18, 2018
When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Content Brief
SEMrush
SEPTEMBER 11, 2019
In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more.
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