Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.

5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What else do you include in your brand’s content guidelines?

3 Ways Website Design Guidelines Help You Grow

Hinge Marketing

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.

Brand Guidelines: How to Document Your Style


The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches

Modern Marketing

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA

Guidelines for White Papers and Case Studies

Marketing Action

Guidelines for white papers. Guidelines for case studies. The post Guidelines for White Papers and Case Studies appeared first on Marketing Action Blog - Act-On.

International SEO: Another reason to avoid AMPs


Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs).

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SEO for site acquisitions


Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility.

4 Easy Guidelines for Creating Clean and Compelling Professional Designs


Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great.

Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More


Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*.

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines


Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page.

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

Local Search: Google Updates My Business Guidelines

KEO Marketing

Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations.

The B2B marketing ironies of our time


Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean.

New Marketer’s Guide Delivers B2B Marketing Budget Guidelines

KEO Marketing

It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges.

The Basics of Keeping Your Brand Guidelines on Target

Content Standard

Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. Bull’s-eye brand guidelines are going to be the most visible, and they’ll have the widest range. Developing Guidelines.

Business video trends worth noting in 2018


Maybe the only practical technology business guidelines that can be drawn from as I see it, is that no matter who you compete with, there’s a good chance that your competitors are producing more videos than you are.

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Best Website Design Guidelines for a Great User Experience

KEO Marketing

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to, up to 51% of web visitors leave a website because of a poor experience with it.

The 15 Guidelines That Will Unfreeze Your Cold Emails


Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on Sales automation. Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,

Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience


And then write it down as the basis of your brand guidelines for video, and do it again and again and again, because brand is nothing if it isn’t consistent. The post Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience appeared first on Vidyard. Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that?

How Visual Guidelines Bring Consistency to Your Mixed Media Content Hub

Content Standard

With so much of my time going toward developing processes and executing our editorial strategy, I didn’t get to think about “branding” or “visual guidelines” until almost a year later. How to Build Brand Guidelines.

Can content written for print position well in Google?


Here’s a quote from Google’s Quality Raters Guidelines , in reference to what’s considered “lowest” quality content: Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways.

Role of social media in knowledge management


Once you have these findings, you will also be able to come up with better guidelines for future content. There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology.

Am I connecting with my customers enough? 10 tips for customer outreach


Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. How’s your customer outreach?

3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263


Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action


Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain.

11 Editorial Guidelines Every Business Blog Needs


Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. Have you written editorial guidelines for your blog ?

Stop doing short-term digital campaigns


Then three to six months later, new branding guidelines come down from on high and you do the whole thing over again. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult.

Book Review: The Social Employee


Among them: • IBM: let employees develop the company’s social media guidelines. One of the most powerful impacts of social media is the way has democratized brands.

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6 Guidelines for Exceptional Website Design and Usability


Here are the design guidelines you need to follow to improve your website's user experience and decrease your bounce rate. So you're leveraging SEO and getting found online.

Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar


Unfortunately, there aren’t any “one size fits all” guidelines. Use our best practice guidelines to build the skills and confidence of a rainmaker! In our recent blog post, Learn to Market Now!

Guidelines that take the fear out of press releases

EMagine B2B Blog

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Branding Digital digital marketing Brand voice examples Brand voice guidelines Branding in marketing Content promotion Data analytics marketing Measuring brand perception Social media content creation tools Tools for digital marketing


Associated Press Includes Social Media Guidelines in 2010 Stylebook


The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Some Noteworthy AP Guidelines Bloggers and journalists rejoice! Will you adhere to the AP's new social media guidelines in your writing?

Guidelines for a more efficient website redesign project

EMagine B2B Blog

Since a large part of our business is website redesigns, we’re always motivated to pass along info that can help our clients streamline the process. Here, MarketingSherpa discusses the recipe used by Bert DuMars of Newell Rubbermaid (if you’re thinking, “Oh snap, a B2C”, you should know that they also have sizable commercial/industrial lines of [.].

The 4 As of Sales Enablement Content Success

Modern Marketing

According to the organization’s research, the most common sales enablement functions include the ability to: Build sales assets and provide guidelines for how to use them.

Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines


We’re going to focus specifically on the guidelines related to communicating information about your organization and its efforts to the public and share some best practices that you as a nonprofit marketer can implement. You can read the full study and guidelines online.

How to Write a Social Media Policy


While no enterprise can avoid negative comments in the social media realm completely, all companies can at least minimize the downside potential by providing employees with clear guidelines for any work-related postings. Guidelines for Social Media Use.

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation

Guidelines on how they would score leads. Sales guidelines marketing-qualified lead Marketing-Sales alignment sales-accepted leadTweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations!