IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What else do you include in your brand’s content guidelines?

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain.

Brand Guidelines: How to Document Your Style

Kapost

The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

6 Guidelines for Exceptional Website Design and Usability

Hubspot

Here are the design guidelines you need to follow to improve your website's user experience and decrease your bounce rate. So you're leveraging SEO and getting found online.

3 Ways Website Design Guidelines Help You Grow

Hinge Marketing

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.

How to Create Social Media Guidelines for Your Business

Opentopic

The post How to Create Social Media Guidelines for Your Business appeared first on Opentopic. – Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you had just given the family dog an impromptu mohawk. You might have been fighting with your sibling and broken a family heirloom. Before you could mumble “wasn’t me” your parents had scolded.

Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience

Vidyard

And then write it down as the basis of your brand guidelines for video, and do it again and again and again, because brand is nothing if it isn’t consistent. The post Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience appeared first on Vidyard. Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that?

Guidelines for White Papers and Case Studies

Marketing Action

Guidelines for white papers. Guidelines for case studies. The post Guidelines for White Papers and Case Studies appeared first on Marketing Action Blog - Act-On.

Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar

Marketri

Unfortunately, there aren’t any “one size fits all” guidelines. Use our best practice guidelines to build the skills and confidence of a rainmaker! In our recent blog post, Learn to Market Now!

Can content written for print position well in Google?

Biznology

Here’s a quote from Google’s Quality Raters Guidelines , in reference to what’s considered “lowest” quality content: Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways.

Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More

Fathom

Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*.

4 Easy Guidelines for Creating Clean and Compelling Professional Designs

SnapApp

Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great.

Local Search: Google Updates My Business Guidelines

KEO Marketing

Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations.

Best Website Design Guidelines for a Great User Experience

KEO Marketing

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it.

International SEO: Another reason to avoid AMPs

Biznology

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs).

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. How’s your customer outreach?

Stop doing short-term digital campaigns

Biznology

Then three to six months later, new branding guidelines come down from on high and you do the whole thing over again. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult.

Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.

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11 Editorial Guidelines Every Business Blog Needs

Hubspot

Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. Have you written editorial guidelines for your blog ?

The 4 As of Sales Enablement Content Success

Modern Marketing

According to the organization’s research, the most common sales enablement functions include the ability to: Build sales assets and provide guidelines for how to use them.

SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility.

Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Branding Digital digital marketing Brand voice examples Brand voice guidelines Branding in marketing Content promotion Data analytics marketing Measuring brand perception Social media content creation tools Tools for digital marketing

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Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches

Modern Marketing

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA

Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines

Hubspot

We’re going to focus specifically on the guidelines related to communicating information about your organization and its efforts to the public and share some best practices that you as a nonprofit marketer can implement. You can read the full study and guidelines online.

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Guidelines on how they would score leads. Sales guidelines marketing-qualified lead Marketing-Sales alignment sales-accepted leadTweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations!

The Basics of Keeping Your Brand Guidelines on Target

Content Standard

Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. Bull’s-eye brand guidelines are going to be the most visible, and they’ll have the widest range. Developing Guidelines.

Guidelines that take the fear out of press releases

EMagine B2B Blog

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

Book Review: The Social Employee

Webbiquity

Among them: • IBM: let employees develop the company’s social media guidelines. One of the most powerful impacts of social media is the way has democratized brands.

Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S.

Role of social media in knowledge management

Biznology

Once you have these findings, you will also be able to come up with better guidelines for future content. There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology.

New Marketer’s Guide Delivers B2B Marketing Budget Guidelines

KEO Marketing

It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges.

Brand guidelines not fit for purpose

BaseOne

I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment.

The 15 Guidelines That Will Unfreeze Your Cold Emails

IKO-Systems

Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on Sales automation. Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,

How To Create An Effective Content Marketing Strategy For 2016

Marketing Insider Group

It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. Content marketing is an intimidating, but necessary, part of raising brand awareness now.

How to Spot a Tactical Marketer

Marketing Insider Group

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement.

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How Visual Guidelines Bring Consistency to Your Mixed Media Content Hub

Content Standard

With so much of my time going toward developing processes and executing our editorial strategy, I didn’t get to think about “branding” or “visual guidelines” until almost a year later. How to Build Brand Guidelines.

7 Steps to Aligning Your B2B Startup Brand

bizible

Recently, it came time for Bizible to do a focused analysis of our brand design and align our marketing assets around clear guidelines that we’ll rely on heavily over the next five years of our journey as a B2B company. Step 3] Create formalized branding guidelines.

3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263

Reachforce

Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect