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Google Updates Discover Follow Feed Guidelines via @sejournal, @martinibuster

Search Engine Journal

Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.

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Brand Style Guidelines: An Overview

Hinge Marketing

And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? Brand style guidelines are a set of instructions, often with visual examples, to help anyone who creates new branded materials for a business or organization. Brand identity guidelines.

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5 Ways to Adhere to Web Accessibility Guidelines

Marketing Insider Group

And while some best practices come and go as passing trends, others become content marketing essentials, like adhering to website accessibility guidelines. In it, you’ll learn more about what web accessibility is and five ways you can better adhere to web accessibility guidelines.

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Google Search Quality Rater Guidelines Update

MarketMuse

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you. Search Engine Basics

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Step-by-Step Guide to Creating Brand & Editorial Guidelines

ClearVoice

Brand and editorial guidelines are crucial for any company that wants to maintain a consistent brand identity and voice across all of its marketing materials. That’s where guidelines come in. That’s where your brand guidelines come in. Editorial guidelines.

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Guidelines for Responsible Content Creation with Generative AI

Contently

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. Establish guidelines.

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User Experience: what is, its guidelines and how to apply it on your website

RockContent

What guidelines does User Experience bring? But what are its basic guidelines? What guidelines does UX bring? In this video, he explains what UX is and what are its guidelines.

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Protected: Blog Styling Guideline

6sense

To view it please enter your password below: Password: The post Protected: Blog Styling Guideline appeared first on 6sense This content is password protected.

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10 Back to School Email Subject Lines For Students With Examples, Guidelines and Ideas

SendX

It is again the time of the year when marketing departments at school are in a rush, and hustle is the teacher’s new chore

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10 Back to School Email Subject Lines For Students With Examples, Guidelines and Ideas

SendX

It is again the time of the year when marketing departments at school are in a rush, and hustle is the teacher’s new chore

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Understanding the Purpose of Brand Guidelines

Sharpspring

However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. Investing the time to create clear brand guidelines is sure to help. The Higher Purpose of Brand Guidelines.

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Guidelines for submitting graphics

The Freeman Company

The post Guidelines for submitting graphics appeared first on Freeman

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Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

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Google Makes Major Changes to SEO and Content Guidelines

KEO Marketing

The post Google Makes Major Changes to SEO and Content Guidelines first appeared on Inbound Marketing | B2B Marketing. Google runs hundreds of thousands of quality tests and makes thousands of tweaks to its algorithm every year – some big and some small. This one’s big.

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Content Marketing Guidelines: Why and How To Create Them?

Marketing Insider Group

The post Content Marketing Guidelines: Why and How To Create Them? Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. appeared first on Marketing Insider Group. Content Marketing

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Google Updates Article Structured Data Guidelines via @sejournal, @martinibuster

Search Engine Journal

The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal. Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements.

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Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.

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YouTube Answers Questions About Community Guidelines Appeals via @sejournal, @MattGSouthern

Search Engine Journal

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.

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Guidelines for Taxonomy Maintenance

Contify

Guidelines For Taxonomy Maintenance. Based on our experience, the following are some of the best practices and guidelines for maintaining a healthy taxonomy. The post Guidelines for Taxonomy Maintenance appeared first on Contify.

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5 Benefits of Digital Brand Guidelines

Walker Sands

Brand guidelines establish internal alignment and the consistent application of your brand. But crafting a brand guidelines document is only part of the challenge. Key benefits of switching your brand guidelines from PDF to a digital format.

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Goodbye Google Webmaster Guidelines, Hello Google Search Essentials via @sejournal, @MattGSouthern

Search Engine Journal

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search Essentials appeared first on Search Engine Journal.

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Google Says AI Generated Content Is Against Guidelines via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.

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Google Search Quality Rater Guidelines: How Google Evaluates Your Site

MarketMuse

This document reveals how Google determines quality. Here's how content marketers can benefit. Search Engine Basics

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Guidelines For Building Your Taxonomy

Contify

The post Guidelines For Building Your Taxonomy appeared first on Contify. This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles.

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How to Implement Brand Voice Guidelines Within an Organization

Parse.ly

Guidelines about what to say and how to say it are often thrown into an overarching brand book between rules about logo colors and font typographies. Defining these guidelines is one thing, but implementing them so that everyone in an organization is on board with them is another.

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Checklist: How to Build Content Guidelines

nDash

Content guidelines do much more than outline your company’s messaging, tone, and voice. These guidelines also provide a roadmap for content creators regarding general writing rules and company-specific instructions. Why Your Company Needs Content Guidelines.

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Google E-A-T Guidelines for SEO

ClearVoice

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. E-A-T came from Google’s Search Quality Rater’s Guidelines. Google E-A-T guidelines for content marketers.

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8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know via @sejournal, @MaddyOsman

Search Engine Journal

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

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How to Create Effective Social Media Guidelines for Your Business

Hootsuite

Every business should have social media guidelines. Social media guidelines lay down some rules. Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Social media guidelines examples.

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5 New Google Quality Rater Guidelines Updates & Why They Matter via @sejournal, @lilyraynyc

Search Engine Journal

Google added 5 revisions to its Search Quality Raters Guidelines changelog. The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal. See what's new in YMYL content, 'lowest page quality,' and more.

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4 Guidelines for Selecting a Digital Marketing Agency

QuanticMind

Here are the top four guidelines we think you should consider when selecting a performance or digital marketing agency for SEM.

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Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

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Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

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New Verification Guidelines For Facebook And Instagram Accounts via @sejournal, @RebekahDunne

Search Engine Journal

The post New Verification Guidelines For Facebook And Instagram Accounts appeared first on Search Engine Journal. Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.

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White Space In Graphic Design: Guidelines & Examples

Bannersnack

What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […]. Advertising Design

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Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Are the contents of Google's Search Quality Evaluator Guidelines part of its organic search ranking algorithm? The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor?

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Guidelines on Gathering Terms for Taxonomy

Contify

The post Guidelines on Gathering Terms for Taxonomy appeared first on Contify. The preliminary step in developing a taxonomy is gathering candidate terms to be included in the taxonomy. The goal here is to identify terms already being used by users to describe the information.

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Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe

Search Engine Journal

Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Looking to scale your content production?

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Brand Guidelines: How to Document Your Style

Kapost

The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your. Content Creation Customer Experience