Content Marketing Guidelines: Why and How To Create Them?

Marketing Insider Group

The post Content Marketing Guidelines: Why and How To Create Them? Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page


Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

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Understanding the Purpose of Brand Guidelines


However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. Investing the time to create clear brand guidelines is sure to help. The Higher Purpose of Brand Guidelines.

Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.

Guidelines for Taxonomy Maintenance


Guidelines For Taxonomy Maintenance. Based on our experience, the following are some of the best practices and guidelines for maintaining a healthy taxonomy. The post Guidelines for Taxonomy Maintenance appeared first on Contify.

Guidelines For Building Your Taxonomy


The post Guidelines For Building Your Taxonomy appeared first on Contify. This is the sixth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles.

How to Create Brand Copy Guidelines and Templates


Here’s a thought — why not create your own set of guidelines or templates that can work when you’re writing about your own brand or even when working collaboratively? 6 Ways to spark your own brand guideline process: 1.

Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content


The post Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

How to Write Social Media Guidelines That Help Employees and Protect Your Brand

Content Marketing Institute

But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute.

CPM cheat sheet: Guidelines to programmatic bidding


The CPM cheat sheet is intended to provide a general guideline for planning and setting initial ad group bids. The post CPM cheat sheet: Guidelines to programmatic bidding appeared first on Choozle: Digital Advertising Made Easy.

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How to Create Effective Social Media Guidelines for Your Business


Every business should have social media guidelines. Social media guidelines lay down some rules. Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and the company. Social media guidelines examples.

FTC Updated Influencer Guidelines: What Do They Mean For Influencer Marketing? I Traackr


Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure

White Space In Graphic Design: Guidelines & Examples


What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […]. Advertising Design

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

What Are Content Guidelines? Here’s What Yours Should Include


Anytime you have multiple writers creating content for your organization, it’s important to have content guidelines that keep their writing aligned. One … Continue reading "What Are Content Guidelines? The post What Are Content Guidelines?

Google News Digest: Possible Algo Updates, New Quality Rater Guidelines, Nofollow and More


In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more.

Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches

Modern Marketing

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA

Brand Guidelines: How to Document Your Style


The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

E-A-T and the Quality Raters' Guidelines - Whiteboard Friday


My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. The Quality Raters' Guidelines. Let's talk about the Quality Raters' Guidelines. That's outlined in the Quality Raters' Guidelines.

Google Quality Rater Guidelines, E-A-T, and Your SEO Strategy

EMagine B2B Blog

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T.

Bynder launches branded content features Digital Brand Templates and Brand Guidelines


The new tools, Digital Brand Templates and Brand Guidelines, help facilitate content creation quickly and without the need for a designer. Brand Guidelines. The post Bynder launches branded content features Digital Brand Templates and Brand Guidelines appeared first on ClickZ.

Best Website Design Guidelines for a Great User Experience

KEO Marketing

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to, up to 51% of web visitors leave a website because of a poor experience with it.

5 Things to Include in Your Brand’s Content Guidelines


No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What else do you include in your brand’s content guidelines?

3 Ways Website Design Guidelines Help You Grow

Hinge Marketing

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.

Guidelines for White Papers and Case Studies

Marketing Action

Guidelines for white papers. Guidelines for case studies. The post Guidelines for White Papers and Case Studies appeared first on Marketing Action Blog - Act-On.

Local Search: Google Updates My Business Guidelines

KEO Marketing

Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations.

SEO Friendly Content Guidelines: for Your Team


When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Content Brief

Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content


The post Content Globalization: 5 Guidelines to Avoid Pitfalls & Scale Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

SEO Friendly Content Guidelines for Your Team


The post SEO Friendly Content Guidelines for Your Team appeared first on MarketMuse. When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple.

Brand guidelines not fit for purpose


I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations


Adhere to guidelines concerning how much data can be collected and for how long. If you have accounts or prospects in California, you’ll need to be CCPA-compliant by January 2020.

Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

New FTC Disclosure Guidelines for Testimonials and Endorsements


Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S.

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

SEO for site acquisitions


Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility.

New Marketer’s Guide Delivers B2B Marketing Budget Guidelines

KEO Marketing

It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges.

International SEO: Another reason to avoid AMPs


Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs).

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