Acrolinx

SEPTEMBER 10, 2024

Style guidelines don’t get the recognition they deserve. And no, we’re not talking about a branding style guide — the document that outlines your brand guidelines for your logo, font, and brand colors, among other design elements and formats. These guidelines shape your content and help maintain brand consistency across all platforms.

Guidelines 105

Guidelines Business Content Rules 105

ClearVoice

NOVEMBER 4, 2024

Your brand guidelines may look perfect on paper, but when they don’t match up with real customer interactions, it leads to confusion — and frustrated customers will start looking elsewhere. This means businesses have a huge incentive to keep their brand guidelines tightly aligned with every customer touchpoint. Cue massive sigh.)

Guidelines 92

Guidelines Work Management Marketing Management Ideal Customer Profiles 92

Webbiquity

SEPTEMBER 28, 2021

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. Pinterest goes on to put more rules into place as well in their guidelines. YouTube has a lot of community guidelines. Yelp Content Guidelines.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Webbiquity

APRIL 12, 2022

This policy should tell your employees the following: Brand guidelines: Not everything is fit for posting. Copyright guidelines: If you’re using images from external sources, always check if the image can be used and credit the original owner if necessary. Confidentiality guidelines: These govern the use of company and user data.

Social Media 296

Social Media Marketing Management Media Guidelines 296

Marketing Insider Group

APRIL 25, 2023

There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. If you’re not familiar, you can read about Google’s guidelines and latest Helpful Content Update here. Good idea, right? Will Google Penalize AI-Generated Content?

Google 303

Google Generation Guidelines High Quality Lead 303

ClearVoice

SEPTEMBER 9, 2024

A surprising 15% of businesses have no brand guidelines , and even worse, 77% create off-brand content. Consistency is the not-so-secret sauce to brand recall, and your branding guidelines serve as the playbook that keeps everything on track. You have to produce on-brand content every time.

Guidelines 87

Guidelines SEO Branding Brand Identity 87

Marketing Insider Group

DECEMBER 4, 2023

For now, choosing human content is recommended, but Google’s guidelines may evolve. Their guidelines emphasize the importance of original, high-quality, and helpful content, regardless of whether it’s written by humans or AI. And remember, Google’s guidelines are always evolving. The key takeaway?

Marketing AI 325

Marketing AI Lead Ranking Research Guidelines 325

Acrolinx

NOVEMBER 15, 2024

5 steps to build consistent brand voice guidelines Step 1: Involve everyone in defining brand voice guidelines Defining or changing your tone of voice involves a lot of effort and commitment. Core values directly inform brand voice guidelines. And (you’ve guessed it) lay the foundation for how you define your tone of voice.

Guidelines 95

Guidelines Branding Brand Identity B2B Thought Leadership 95

Kaon

JULY 14, 2020

This application is designed to help small and medium businesses around the world reopen safely while following internationally recommended physical distancing guidelines to prevent the spread of COVID-19. Current space planning methods include manual (paper) approaches, tape measures and paid software. According to a recent U.S.

Small Business Marketing 55

Small Business Marketing Planning Enterprise Management Tools 55

Marketing Insider Group

MAY 16, 2021

Provide minimum guidelines to employees. Once employees know the expectations and guidelines, they will rise to meet them. #2. It may appear daunting at first, but it really isn’t that complicated if you follow these three easy steps: #1. Give them a library of content.

Tips 361

Tips Budget Programs Content Social Networks 361

Marketing Insider Group

FEBRUARY 7, 2023

Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. A set of messaging guidelines ensures that marketing and advertising teams adhere to the same principles. That’s why keeping your messaging memorable with established guidelines is key to attracting potential buyers.

Branding 276

Branding Brand Identity Word of Mouth Guidelines 276

Marketing Insider Group

JANUARY 18, 2021

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let’s breakdown what those guidelines mean. So it needs to be accessible to everyone, including those that are differently-abled.

Marketing Websites 316

Marketing Websites Guidelines Paid Search Agency Internet Marketing 316

Marketing Insider Group

JUNE 2, 2020

Guidelines are important to have in place before you implement an employee-generated content strategy. And this plan should start with putting some guidelines in place for social media usage. Once firm guidelines are in place, it’s time to encourage the content creation itself. Quick Takeaways. Source: [link].

Traffic 313

Traffic Guidelines Work Management Activities 313

Marketing Insider Group

JUNE 15, 2021

Read the Federal Trade Commission ’s influencer marketing guidelines. You should love the FTC’s influencer marketing guidelines. Don’t Work With Influencers Who Want to Skirt Disclosure Regulations. Then read them again. Then learn to love them.

Tips 363

Tips Advertising Agencies Work Management Guidelines 363

Act-On

NOVEMBER 29, 2023

Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. For 2024, one significant change looms on the horizon: Google, Yahoo and other mailbox providers are making sender guideline updates scheduled to take effect in February 2024.

Deliverability 239

Deliverability Phishing Guidelines CAN-SPAM 239

Marketing Insider Group

APRIL 5, 2021

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. High-Quality Content Guidelines. Google keeps its lips fairly tight on how its search ranking algorithm works. Experts in SEO play detective to figure it out, but sometimes Google offers a glimpse at what’s behind the curtain.

SEO 361

SEO SME Lead Ranking Content Marketing 361

Marketing Insider Group

MARCH 30, 2020

Finally, always be sure to follow the current character count and formatting guidelines. As of March 2020, meta formatting guidelines for optimal results on Google are: Keep title tags to 50 – 60 characters to ensure they’ll display properly within Google’s pixel limits. Don’t stuff title tags with repetitive keywords.

Paid Social Agency 328

Paid Social Agency Paid Search Agency SEO Lead Ranking 328

Marketing Insider Group

SEPTEMBER 13, 2021

Adhere to accessibility guidelines. Adhere to accessibility guidelines. When designing your website, adhere to the web content accessibility guidelines (WCAG). Though following accessibility guidelines may seem like a lot of work, in the end having an accessible website will only benefit your association.

Design 268

Design Practices Best Practices Guidelines 268

Marketing Insider Group

MARCH 25, 2020

Brand voice and style guidelines are essential. Your style guide should not only cover grammatical and formatting preferences but also offer guidelines for other writers to follow so they can emulate your brand style. Make sure you specify this in your brand style guidelines. What’s their secret? Quick Takeaways.

Content Marketing 271

Content Marketing Branding Brand Identity Work Management 271

Marketing Insider Group

APRIL 28, 2021

Without getting into the weeds of Google’s Search Quality Evaluator Guidelines , most of these guidelines boil down to those simple principles. It all starts with a principle called E-A-T – expertise, authoritativeness, and trustworthiness. Showcasing your expertise with content doesn’t mean braggadocio. Quite the opposite.

SEO 357

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 357

Marketing Insider Group

JANUARY 11, 2023

Make an effort to read through the guidelines for each of the channels you intend to use going forward. Tip #2: Document guidelines. Take time to document guidelines that your team can leverage as they interact with customers. Here’s another example from Etsy. Tip #4: Make your return policies clear.

Multi-Channel 296

Multi-Channel Advertising Channels Work Management Marketing Management 296

Marketing Insider Group

AUGUST 10, 2020

Your goals should follow some key guidelines. When your goals follow these guidelines, they provide you and your team with a clearer vision of what you want to accomplish. Goals Are Your Roadmap to Success. If you don’t know where you want to go, you’ll never know what success looks like. For that reason, start with your goals.

Marketing Agencies 2 361

Marketing Agencies 2 Advertising Agencies Paid Search Agency Marketing Agencies 1 361

Marketing Insider Group

NOVEMBER 4, 2020

Here are some guidelines to keep in mind: Thank members for their contributions with a like or comment. But to thrive in LinkedIn Groups, you need to have a good understanding of the communities you’re involved in and be mindful of group etiquette and policies. Send private messages to members to follow-up on a specific topic.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

Marketing Insider Group

MARCH 18, 2020

Don’t forget: your company should also have a social media policy in place, so there are some guidelines for employees. Creating Overly-Restrictive Guidelines. However, don’t make the mistake of being too strict with your guidelines. Having No Guidelines. Employee Advocacy Enhances Customer Service Skills.

Effectiveness 275

Effectiveness Peer-to-peer Guidelines Thought Leadership 275

Marketing Insider Group

AUGUST 2, 2021

Consider if you’re truly adhering to the guidelines you’ve created for your brand. With that said, start your brand refresh process by reviewing your message. Don’t just glance over slogans and marketing headlines. Take the time to sit down with your marketing team and mull things over.

Branding 359

Branding Brand Identity Multi-Channel Ethics 359

Marketing Insider Group

SEPTEMBER 7, 2021

It publishes guidelines (they’re available publicly here ) for these search raters to follow when rating the quality and relevance of these pages. Google employs human agents to assess the quality of SERPs and the pages that make up the first page of results for various searches.

Google 363

Google PageRank SERP Clickthrough 363

Marketing Insider Group

AUGUST 23, 2021

Use Google’s Content Quality Guidelines. Google has two main guidelines it uses to evaluate your content’s quality. Now that you have a blueprint for where you want to go, it’s time to create content that will delight your audience and attract search engines.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Webbiquity

MAY 14, 2020

If an influencer fails to abide by the FTC endorsement guidelines, your business may have to face grave consequences. The most common cause of failure is collaborating with the wrong influencers. This can hurt your brand’s reputation and also cause financial losses. This is especially true if your goals are not easily quantifiable.

Planning 320

Planning Advertising Agencies Social Media Marketing Budget 320

Marketing Insider Group

OCTOBER 12, 2020

Create a brand guideline that will influence everything you produce so your brand will always be clear and recognizable. Compile a brand guideline that will influence all of this output. Use your story to determine the core values of your company, and this will be the foundation upon which you build your brand. Make it memorable.

Startups 279

Startups Ad Building Branding Brand Identity 279

Marketing Insider Group

DECEMBER 14, 2021

Before you give writing feedback, provide your writers with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style. Deliver style guidelines with each project assignment brief, so your writers have a clear understanding of your standards and expectations. Teaching Your Writing Style and Tone.

Marketing Agencies 2 245

Marketing Agencies 2 Advertising Agencies Guidelines Work Management 245

Oktopost

JANUARY 22, 2025

If youre tasked with creating or refining your company’s social media policy, this checklist covers everything you need to include for effective, compliant, and clear guidelines. Voice and tone alignment: AI-generated content should align with the companys brand voice, values, and tone guidelines.

Social Media 132

Social Media Companies Media Guidelines 132

Marketing Insider Group

MARCH 1, 2023

Create and use guidelines: all content, whether generated in whole or in part, needs to meet certain standards. Those guidelines typically cover aspects such as appropriateness, bias, quality, and creativity. It’s not a deal-breaker, but you’ll have to be extra vigilant when editing the output.

Marketing AI 267

Marketing AI Generation Content Classified Ads 267

Marketing Insider Group

DECEMBER 20, 2021

It’s often said that when businesses focus too much on the nitty-gritty of guidelines, processes, and metrics, employees struggle to do their best work. Sure, you can measure countless data points, but it’s equally important to know what to measure and why you’re measuring it.

Cost per Acquisition 357

Cost per Acquisition Campaigns Lead Ranking Planning 357

Marketing Insider Group

MAY 23, 2021

You might even provide a “dress code” and offer food & beverage presentation tips or etiquette guidelines to formalize the occasion. Advise attendees to set up before the time the dinner will be live so everyone can be on the same page when it’s time. Let attendees connect and see one another while dining virtually.

Tips 355

Tips FAQ Work Management Paid Search Agency 355

Marketing Insider Group

JULY 15, 2024

Guidelines for creating accessible content include: Alt Text for Images: Provide descriptive alt text for images, allowing screen readers to convey the information to visually impaired users.

Design 305

Design Content Long Tail Marketing Keywords 305

Contently

NOVEMBER 1, 2021

On the flip side, marketers are struggling to create or enforce brand guidelines; 77 percent of respondents saw off-brand content created, while 15 percent reported having no brand guidelines at all. Only 31 percent said their brand bible was enforced consistently. Confidence is mixed.

Demand 213

Demand Content Marketing Guidelines Content 213

Marketing Insider Group

MAY 19, 2020

Guidelines are fine, but keep them to a minimum. Also, it doesn’t have to be highly polished to be a success as long as it’s useful or entertaining and genuine. And remember that creativity will also be stifled by too much input or restrictions from marketing or C-suite. Bring More Traffic to Your Site and Better Talent to Your Team.

Intent 341

Intent Paid Search Agency Guidelines User-Generated Content 341