KoMarketing Associates

JANUARY 9, 2018

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.

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Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

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Modern B2B Marketing

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What else do you include in your brand’s content guidelines?

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Hinge Marketing

OCTOBER 20, 2016

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.

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to your company’s specific guidelines and. Yet despite these hurdles, having style guidelines is. guidelines directly into our platform and. guidelines are automatically enforced no. Style Guidelines Ingredient 4. style guidelines, our platform captures.

Help

The Effective Marketer

FEBRUARY 29, 2012

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

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Modern Marketing

SEPTEMBER 16, 2011

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA

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KEO Marketing

AUGUST 24, 2016

It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges.

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Guidelines Budget Agency Benchmark 62

Marketing Action

JULY 16, 2013

Guidelines for white papers. Guidelines for case studies. The post Guidelines for White Papers and Case Studies appeared first on Marketing Action Blog - Act-On.

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Case Study Guidelines Paper Case 73

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Mnemonic devices to help people remember the tone of voice guidelines, or suggestions to help them integrate. WATCH YOUR TONE!

Develop

Biznology

JANUARY 5, 2018

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs).

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SEO Guidelines URL Organic 152

Biznology

JULY 21, 2017

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility.

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Acquisition Sites SEO Guidelines 158

SnapApp

MAY 12, 2016

Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great.

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Guidelines Design Bandwidth Banner Ads 68

Fathom

NOVEMBER 25, 2015

Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*.

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BaseOne

SEPTEMBER 15, 2009

I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment.

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Guidelines Brand Branding Environment 130

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discounting guidelines. Step 3 - Establish Guidelines for Value-Based Discounting Once a strategy is decided, guidelines need to be put in place to ensure consistency across the whole of the sales. customer behaviours within the guidelines. of the guidelines.

Industry

KEO Marketing

JULY 21, 2016

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it.

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Kaon

NOVEMBER 9, 2017

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page.

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EMagine B2B Blog

FEBRUARY 26, 2013

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

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Biznology

MARCH 23, 2018

Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean.

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Content Standard

APRIL 29, 2015

Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. Bull’s-eye brand guidelines are going to be the most visible, and they’ll have the widest range. Developing Guidelines.

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Biznology

APRIL 6, 2018

Maybe the only practical technology business guidelines that can be drawn from as I see it, is that no matter who you compete with, there’s a good chance that your competitors are producing more videos than you are.

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Reachforce

OCTOBER 7, 2009

Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect

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Guidelines B to B Personalization Effective 120

Hubspot

DECEMBER 13, 2011

Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. Have you written editorial guidelines for your blog ?

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Hubspot

MARCH 22, 2013

Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain.

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Guidelines Facebook Copyright Correlation 58

IKO-Systems

JUNE 28, 2016

Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on Sales automation. Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,

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Content Standard

AUGUST 4, 2015

With so much of my time going toward developing processes and executing our editorial strategy, I didn’t get to think about “branding” or “visual guidelines” until almost a year later. How to Build Brand Guidelines.

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Biznology

MAY 25, 2017

Once you have these findings, you will also be able to come up with better guidelines for future content. There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology.

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Biznology

JUNE 26, 2017

Here’s a quote from Google’s Quality Raters Guidelines , in reference to what’s considered “lowest” quality content: Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways.

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Positioning Google Bandwidth Range 153

Hubspot

JANUARY 6, 2012

Here are the design guidelines you need to follow to improve your website's user experience and decrease your bounce rate. So you're leveraging SEO and getting found online.

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Guidelines Design Websites Impression 58

Marketri

SEPTEMBER 30, 2012

Unfortunately, there aren’t any “one size fits all” guidelines. Use our best practice guidelines to build the skills and confidence of a rainmaker! In our recent blog post, Learn to Market Now!

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Guidelines Best Practice Practices Linkedin 72

Biznology

DECEMBER 9, 2016

Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. How’s your customer outreach?

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Outreach Customer Trade Show Guidelines 168

Vidyard

JANUARY 22, 2016

And then write it down as the basis of your brand guidelines for video, and do it again and again and again, because brand is nothing if it isn’t consistent. The post Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience appeared first on Vidyard. Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that?

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Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Some Noteworthy AP Guidelines Bloggers and journalists rejoice! Will you adhere to the AP's new social media guidelines in your writing?

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Biznology

JANUARY 25, 2017

Then three to six months later, new branding guidelines come down from on high and you do the whole thing over again. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult.

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Terms and Conditions Campaign Guidelines FAQ 145

Webbiquity

MARCH 4, 2014

Among them: • IBM: let employees develop the company’s social media guidelines. One of the most powerful impacts of social media is the way has democratized brands.

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Review Social Guidelines Wiki 197

Hubspot

SEPTEMBER 20, 2013

We’re going to focus specifically on the guidelines related to communicating information about your organization and its efforts to the public and share some best practices that you as a nonprofit marketer can implement. You can read the full study and guidelines online.

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EMagine B2B Blog

MAY 17, 2011

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

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Navigate the Channel

JANUARY 9, 2018

Branding Digital digital marketing Brand voice examples Brand voice guidelines Branding in marketing Content promotion Data analytics marketing Measuring brand perception Social media content creation tools Tools for digital marketing

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B2B Lead Generation

MARCH 25, 2012

” Guidelines on how they would score leads. Sales guidelines marketing-qualified lead Marketing-Sales alignment sales-accepted leadTweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations!

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