Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Detailed guidelines. Why we care.

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Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win. Innovative brands see the power of employee ambassadors.

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ClearVoice

JANUARY 3, 2024

What are editorial guidelines? Editorial guidelines are a codified framework you share with anyone who creates written content for your brand. These guidelines ensure that your content remains consistent and within your brand voice, no matter who writes for you. Why are editorial guidelines important? Glad you asked!

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Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Guidelines.

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Hinge Marketing

APRIL 27, 2022

And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? Brand style guidelines are a set of instructions, often with visual examples, to help anyone who creates new branded materials for a business or organization. The guidelines identify the key elements of the brand and explain how to use them.

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Search Engine Journal

JANUARY 26, 2023

Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.

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Marketing Insider Group

NOVEMBER 29, 2018

The post Content Marketing Guidelines: Why and How To Create Them? The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […].

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DivvyHQ

JUNE 19, 2023

Check out this article to learn five essential editorial guidelines to make sure your content strategy stays on point! Words have the power to shape our message - and they matter even more for creating content that is consistent and on-brand.

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KoMarketing Associates

JANUARY 9, 2018

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Start Drafting Your SEO Guidelines .

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Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June.

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ClearVoice

SEPTEMBER 9, 2024

A surprising 15% of businesses have no brand guidelines , and even worse, 77% create off-brand content. Consistency is the not-so-secret sauce to brand recall, and your branding guidelines serve as the playbook that keeps everything on track. You have to produce on-brand content every time.

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Search Engine Journal

APRIL 6, 2022

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.

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Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Search Engine Journal

OCTOBER 13, 2022

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search Essentials appeared first on Search Engine Journal.

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DivvyHQ

JUNE 7, 2023

Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. But to ensure success, both parties need to understand the rules of engagement.

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Guidelines Paid Search Agency Companies Rules 91

Square 2 Marketing

DECEMBER 14, 2023

The key takeaway is that businesses will now face stricter guidelines to prevent their emails from being flagged as spam. Big changes are coming to Gmail and Yahoo Mail. Understanding and adhering to these new requirements is critical to maintain compliance and ensure successful email marketing campaigns.

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Guidelines Email Marketing Google Paid Search Agency 108

Search Engine Journal

MARCH 21, 2023

TikTok updated its Community Guidelines to include new rules related to AI-generated content and how public figures can be used for artistic and educational content. The post TikTok Updated Community Guidelines To Include AI Content appeared first on Search Engine Journal.

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Zoominfo

FEBRUARY 17, 2021

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. And If you haven’t tried out cold calling scripts yet, now’s the time.

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DAGMAR Marketing

AUGUST 11, 2023

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. In addition to the looser photo guidelines, Google will also be speeding up its review process. For now, this photo guideline update means that potential customers can see images directly from your LSA.

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Search Engine Journal

AUGUST 23, 2022

The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal. Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements.

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Search Engine Journal

OCTOBER 19, 2021

Google added 5 revisions to its Search Quality Raters Guidelines changelog. The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal. See what's new in YMYL content, 'lowest page quality,' and more.

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Search Engine Journal

JULY 13, 2022

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.

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Search Engine Journal

SEPTEMBER 8, 2021

The post New Verification Guidelines For Facebook And Instagram Accounts appeared first on Search Engine Journal. Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.

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Search Engine Journal

AUGUST 1, 2020

Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Looking to scale your content production? Learn how to create a style guide here.

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Walker Sands

OCTOBER 4, 2022

Brand guidelines establish internal alignment and the consistent application of your brand. Without a comprehensive brand guidelines document, you risk inconsistency in the way you visually and verbally represent your business to audiences, hindering your ability to create awareness and build brand equity.

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DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

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protocol 80

AUGUST 2, 2024

The key to managing B2B website development cost is staying ahead of the potential pitfalls. Here are the factors that affect final cost, and how you can limit them:

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SendGrid

OCTOBER 16, 2023

The post The Art of the Follow-Up Email: Guidelines and Samples You Can Use appeared first on SendGrid. Crickets in your inbox? Here’s how to send a follow-up email that gets a reply, whether you’re closing a sale or trying to get hired.

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Sample Guidelines Email Marketing Marketing 73

Walker Sands

FEBRUARY 6, 2023

Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. The Americans with Disabilities Act (ADA) sets the standard for web accessibility guidelines. Include alt text on each photo. Ready to get started?

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DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

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Acrolinx

JULY 26, 2023

Beth Dunn, Head of Product Content at Practice Better and Founder of Product Content Advisors, joins us this week to discuss why brand voice can’t just sit with … Continue reading "Rolling Out Brand Voice Guidelines at HubSpot With the BethBot" The post Rolling Out Brand Voice Guidelines at HubSpot With the BethBot appeared first on Acrolinx. (..)

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Search Engine Journal

JUNE 27, 2022

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

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Marketing Insider Group

AUGUST 19, 2024

Steps like understanding the platform’s guidelines, creating newsworthy content, and leveraging SEO best practices can point you in the right direction. Quick Takeaways Adhering to Google News Publisher Guidelines and content policies is essential for approval and continued inclusion.

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Search Engine Journal

NOVEMBER 30, 2021

Are the contents of Google's Search Quality Evaluator Guidelines part of its organic search ranking algorithm? The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared first on Search Engine Journal.

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Search Engine Journal

SEPTEMBER 28, 2021

The post Local Competitors Violating GMB Guidelines? Are you getting beat in local rankings because competitors are violating the Google My Business rules? You can fight back. Here’s What You Can Do appeared first on Search Engine Journal.

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Guidelines Rules Google Business 109

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. E-A-T came from Google’s Search Quality Rater’s Guidelines. Since its first release, the Search Quality Rater’s Guidelines went through a few updates.

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MarketMuse

OCTOBER 20, 2021

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you.

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