Content Marketing Guidelines: Why and How To Create Them?

Marketing Insider Group

The post Content Marketing Guidelines: Why and How To Create Them? Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers.

Creating SEO Guidelines for Your B2B Organization 

KoMarketing Associates

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

CPM cheat sheet: Guidelines to programmatic bidding

Choozle

The CPM cheat sheet is intended to provide a general guideline for planning and setting initial ad group bids. The post CPM cheat sheet: Guidelines to programmatic bidding appeared first on Choozle: Digital Advertising Made Easy.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

discounting guidelines. Step 3 - Establish Guidelines for Value-Based Discounting Once a strategy is decided, guidelines need to be put in place to ensure consistency across the whole of the sales. customer behaviours within the guidelines. of the guidelines.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

Adhere to guidelines concerning how much data can be collected and for how long. If you have accounts or prospects in California, you’ll need to be CCPA-compliant by January 2020.

Google Quality Rater Guidelines, E-A-T, and Your SEO Strategy

EMagine B2B Blog

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T.

White Space In Graphic Design: Guidelines & Examples

Bannersnack

What is white space? In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or […]. Advertising Design

SEO Friendly Content Guidelines: for Your Team

MarketMuse

When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Content Brief

Brand Guidelines: How to Document Your Style

Kapost

The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

Adhere to guidelines concerning how much data can be collected and for how long. If you have accounts or prospects in California, you’ll need to be CCPA-compliant by January 2020.

Best Website Design Guidelines for a Great User Experience

KEO Marketing

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it.

Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches

Modern Marketing

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA

5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What else do you include in your brand’s content guidelines?

Guidelines for White Papers and Case Studies

Marketing Action

Guidelines for white papers. Guidelines for case studies. The post Guidelines for White Papers and Case Studies appeared first on Marketing Action Blog - Act-On.

Brand guidelines not fit for purpose

BaseOne

I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment.

Guidelines for a Content Marketing Audit

The Effective Marketer

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S.

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

SEO for site acquisitions

Biznology

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility.

Local Search: Google Updates My Business Guidelines

KEO Marketing

Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations.

International SEO: Another reason to avoid AMPs

Biznology

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs).

Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More

Fathom

Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*.

4 Easy Guidelines for Creating Clean and Compelling Professional Designs

SnapApp

Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great.

3 Ways Website Design Guidelines Help You Grow

Hinge Marketing

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Kaon

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page.

New Marketer’s Guide Delivers B2B Marketing Budget Guidelines

KEO Marketing

It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges.

The B2B marketing ironies of our time

Biznology

Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean.

5 Black Friday and Cyber Monday Email Marketing Guidelines

US Data Corporation

Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns. The post 5 Black Friday and Cyber Monday Email Marketing Guidelines appeared first on US Data Corporation. 5 Black Friday and Cyber Monday Email Marketing Guidelines was first posted on November 17, 2016 at 11:53 am. ©2017 The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and Cyber Monday are right around the corner.

Best Website Design Guidelines for a Great User Experience

KEO Marketing

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it.

Business video trends worth noting in 2018

Biznology

Maybe the only practical technology business guidelines that can be drawn from as I see it, is that no matter who you compete with, there’s a good chance that your competitors are producing more videos than you are.

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Guest blogging guidelines

Vidyard

For some more inspiration and insight our top 5 blog posts of 2018 were: Top 10 Reasons You Need Video in Your Content Marketing Plan How to Choose the Best Music for Your Video Marketing Projects How to End Your Video with Action: Strong CTA Examples 5 Tips to Make Your Interview-Style Videos More Engaging How to Plan Your Video Marketing Strategy Use these top blog posts as guidelines for what types of topics/blogs resonate well with our audience, but please do not repeat these topics.

Vidyard Guest Blogging Guidelines

Vidyard

The post Vidyard Guest Blogging Guidelines appeared first on Vidyard. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video.

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action

Hubspot

Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain.

The 15 Guidelines That Will Unfreeze Your Cold Emails

IKO-Systems

Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on IKO/Sidetrade Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,