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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. This is the premise behind the FTC guidelines.

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What’s inside IAB and MRC’s attention measurement guidelines

Martech

That’s why the IABs Attention Measurement Guidelines were developed to establish a common language and baseline expectations. In May, the IAB and Media Rating Council (MRC) released a draft of the guidelines, the result of a year-long, cross-industry effort led by the IAB/MRC Attention Task Force. And which signals matter?

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Comprehensive Brand Guideline Training: Beyond Writers and Editors

ClearVoice

Brand guidelines seem like they’re just for writers and editors — the ones crafting blog posts, social media updates, and newsletters. That’s why it’s essential for everyone involved in content creation, no matter their role, to be aligned with your brand guidelines. And that inconsistency erodes trust in your brand. Ask questions.

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Aligning Brand Guidelines with Customer Experience Management: A Winning Strategy

ClearVoice

Your brand guidelines may look perfect on paper, but when they don’t match up with real customer interactions, it leads to confusion — and frustrated customers will start looking elsewhere. This means businesses have a huge incentive to keep their brand guidelines tightly aligned with every customer touchpoint. Cue massive sigh.)

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Supercharge Your ESG Content This Libra Season

Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress.

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A Data Privacy Checklist for Email Marketers

The Point

In recent years, some very high-profile companies have faced fines into the hundreds of millions (US $) for failure to meet legal guidelines involving data processing, consumer consent, and not offering proper opt-out mechanisms, just to quote a few examples. Are your Web forms and email campaigns in compliance? As ever, communication is key.

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The Link Between Content Style Guidelines and Great Business Outcomes

Acrolinx

Style guidelines don’t get the recognition they deserve. And no, we’re not talking about a branding style guide — the document that outlines your brand guidelines for your logo, font, and brand colors, among other design elements and formats. These guidelines shape your content and help maintain brand consistency across all platforms.