KoMarketing Associates

JANUARY 9, 2018

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.

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Guidelines Organic Organization SEO 211

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

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Guidelines Social Wiki Copyright 220

Hinge Marketing

OCTOBER 20, 2016

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.

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Guidelines Websites Design Help 85

Modern Marketing

SEPTEMBER 16, 2011

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA

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Guidelines Interactive Privacy Ethics 142

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discounting guidelines. Step 3 - Establish Guidelines for Value-Based Discounting Once a strategy is decided, guidelines need to be put in place to ensure consistency across the whole of the sales. customer behaviours within the guidelines. of the guidelines.

Industry

Modern B2B Marketing

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What else do you include in your brand’s content guidelines?

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Guidelines Brand Branding Peer-to-peer 119

KEO Marketing

DECEMBER 8, 2014

Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations.

Guidelines 76

Guidelines Search Google Business 76

Kapost

AUGUST 2, 2017

The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.

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Guidelines Writing Brand Branding 63

The Effective Marketer

FEBRUARY 29, 2012

If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.

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Guidelines Content Marketing Case Study Comparison 115

EMagine B2B Blog

FEBRUARY 26, 2013

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.

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Guidelines Linkedin Writing Companies 97

WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S.

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Guidelines Case Study Ethics Word of Mouth 156

KEO Marketing

AUGUST 24, 2016

It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges.

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Guidelines Budget Agency Benchmark 62

Biznology

JANUARY 5, 2018

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs).

SEO 149

SEO Guidelines URL Organic 149

Biznology

JULY 21, 2017

Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility.

Acquisition 155

Acquisition Sites SEO Guidelines 155

SnapApp

MAY 12, 2016

Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great.

Guidelines 68

Guidelines Design Bandwidth Banner Ads 68

Fathom

NOVEMBER 25, 2015

Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*.

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Guidelines Google SEO Search 100

BaseOne

SEPTEMBER 15, 2009

I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment.

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Guidelines Brand Branding Environment 130

KEO Marketing

JULY 21, 2016

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it.

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Guidelines Design Experience Websites 62

Kaon

NOVEMBER 9, 2017

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page.

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Guidelines Software Effective Effectiveness 50

Hubspot

DECEMBER 13, 2011

Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. Have you written editorial guidelines for your blog ?

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Guidelines Business Blogging Blogger Business 68

Hubspot

MARCH 22, 2013

Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain.

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Guidelines Facebook Copyright Correlation 80

Reachforce

OCTOBER 7, 2009

Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect

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Guidelines B to B Effective Effectiveness 152

Content Standard

APRIL 29, 2015

Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. Bull’s-eye brand guidelines are going to be the most visible, and they’ll have the widest range. Developing Guidelines.

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Guidelines Target Brand Branding 52

Biznology

MARCH 23, 2018

Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean.

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Opt-out B to B Opt-in Trade Show 188

Biznology

APRIL 6, 2018

Maybe the only practical technology business guidelines that can be drawn from as I see it, is that no matter who you compete with, there’s a good chance that your competitors are producing more videos than you are.

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Trends Business Video View 163

Hubspot

JANUARY 6, 2012

Here are the design guidelines you need to follow to improve your website's user experience and decrease your bounce rate. So you're leveraging SEO and getting found online.

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Guidelines Design Websites Impression 80

IKO-Systems

JUNE 28, 2016

Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on IKO/Sidetrade Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,

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Guidelines Outreach Signature Response Rate 36

IKO-Systems

JUNE 28, 2016

Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on Sales automation. Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,

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Guidelines Multi-Touch Outreach Email 36

Marketri

SEPTEMBER 30, 2012

Unfortunately, there aren’t any “one size fits all” guidelines. Use our best practice guidelines to build the skills and confidence of a rainmaker! In our recent blog post, Learn to Market Now!

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Guidelines Best Practice Practices Linkedin 91

Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Some Noteworthy AP Guidelines Bloggers and journalists rejoice! Will you adhere to the AP's new social media guidelines in your writing?

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Guidelines Press Social Media Wiki 70

Content Standard

AUGUST 4, 2015

With so much of my time going toward developing processes and executing our editorial strategy, I didn’t get to think about “branding” or “visual guidelines” until almost a year later. How to Build Brand Guidelines.

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Guidelines Classified Correlation Storytelling 52

Webbiquity

MARCH 4, 2014

Among them: • IBM: let employees develop the company’s social media guidelines. One of the most powerful impacts of social media is the way has democratized brands.

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Review Social Guidelines Social Media 274

Hubspot

SEPTEMBER 20, 2013

We’re going to focus specifically on the guidelines related to communicating information about your organization and its efforts to the public and share some best practices that you as a nonprofit marketer can implement. You can read the full study and guidelines online.

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Guidelines Studies Privacy Policy Government 70

Biznology

MAY 25, 2017

Once you have these findings, you will also be able to come up with better guidelines for future content. There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology.

Social Media 158

Social Media Wiki Guidelines Knowledge Base 158

Biznology

JUNE 26, 2017

Here’s a quote from Google’s Quality Raters Guidelines , in reference to what’s considered “lowest” quality content: Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways.

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Positioning Google Bandwidth Range 148

Biznology

DECEMBER 9, 2016

Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. How’s your customer outreach?

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Outreach Customer Trade Show Guidelines 167

Vidyard

JANUARY 22, 2016

And then write it down as the basis of your brand guidelines for video, and do it again and again and again, because brand is nothing if it isn’t consistent. The post Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience appeared first on Vidyard. Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that?

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Guidelines Video Experience Forrester 63

Biznology

JANUARY 25, 2017

Then three to six months later, new branding guidelines come down from on high and you do the whole thing over again. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult.

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Terms and Conditions Campaign Guidelines FAQ 140

EMagine B2B Blog

MAY 17, 2011

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

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Guidelines Press Release Domain 50

B2B Lead Generation

MARCH 25, 2012

” Guidelines on how they would score leads. Sales guidelines marketing-qualified lead Marketing-Sales alignment sales-accepted leadTweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations!

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Guidelines Sales Marketing Qualified Lead Signature 247

Modern Marketing

SEPTEMBER 16, 2013

According to the organization’s research, the most common sales enablement functions include the ability to: Build sales assets and provide guidelines for how to use them.

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Guidelines Sales Content Training 282

Webbiquity

SEPTEMBER 30, 2010

While no enterprise can avoid negative comments in the social media realm completely, all companies can at least minimize the downside potential by providing employees with clear guidelines for any work-related postings. Guidelines for Social Media Use.

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Social Media Writing Media Social 216

Navigate the Channel

JANUARY 9, 2018

Branding Digital digital marketing Brand voice examples Brand voice guidelines Branding in marketing Content promotion Data analytics marketing Measuring brand perception Social media content creation tools Tools for digital marketing

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ROAS Brand Branding Online 65