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IAB releases new guidelines as retail media networks mature


The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Guidelines.

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Cold Calling Guidelines for Practical and Actionable Prospecting


Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. And If you haven’t tried out cold calling scripts yet, now’s the time.


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5 Editorial Guidelines to Weave into Your Content Strategy


Check out this article to learn five essential editorial guidelines to make sure your content strategy stays on point! Words have the power to shape our message - and they matter even more for creating content that is consistent and on-brand.

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Google Updates Discover Follow Feed Guidelines via @sejournal, @martinibuster

Search Engine Journal

Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements The post Google Updates Discover Follow Feed Guidelines appeared first on Search Engine Journal.

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Guidelines for Responsible Content Creation with Generative AI


The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI? Make it ethical.

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Guest Blogging Guidelines: For External Contributors & The Companies That Work With Them


Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines. But to ensure success, both parties need to understand the rules of engagement.

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Local Service Ads: Photo Guideline Updates

DAGMAR Marketing

Google Updates Its Photo Guidelines for Local Service Ads (LSAs) The year has brought many new updates to Local Service Ads. In addition to the looser photo guidelines, Google will also be speeding up its review process. For now, this photo guideline update means that potential customers can see images directly from your LSA.