INDUSTRY INSIGHTS YOUR PEERS ARE READING
When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Content Brief MORE
Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). MORE
Unfortunately, there aren’t any “one size fits all” guidelines. Use our best practice guidelines to build the skills and confidence of a rainmaker! In our recent blog post, Learn to Market Now! MORE
So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team. MORE
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. MORE
Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great. MORE
Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. Have you written editorial guidelines for your blog ? MORE
Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page. MORE
Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce. MORE
Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain. MORE
Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. How’s your customer outreach? MORE
Here are the design guidelines you need to follow to improve your website's user experience and decrease your bounce rate. So you're leveraging SEO and getting found online. MORE
If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. MORE
What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it. MORE
And then write it down as the basis of your brand guidelines for video, and do it again and again and again, because brand is nothing if it isn’t consistent. The post Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience appeared first on Vidyard. Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? MORE
Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing MORE
” Guidelines on how they would score leads. Sales guidelines marketing-qualified lead Marketing-Sales alignment sales-accepted leadTweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! MORE
No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. What else do you include in your brand’s content guidelines? MORE
It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. MORE
Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility. MORE
Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. MORE
The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Some Noteworthy AP Guidelines Bloggers and journalists rejoice! Will you adhere to the AP's new social media guidelines in your writing? MORE
Guidelines for white papers. Guidelines for case studies. The post Guidelines for White Papers and Case Studies appeared first on Marketing Action Blog - Act-On. MORE
Maybe the only practical technology business guidelines that can be drawn from as I see it, is that no matter who you compete with, there’s a good chance that your competitors are producing more videos than you are. MORE
Here’s a quote from Google’s Quality Raters Guidelines , in reference to what’s considered “lowest” quality content: Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. MORE
Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. Bull’s-eye brand guidelines are going to be the most visible, and they’ll have the widest range. Developing Guidelines. MORE
I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment. MORE
Once you have these findings, you will also be able to come up with better guidelines for future content. There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. MORE
Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on Sales automation. Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”, MORE
Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations. MORE
Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect MORE
FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA MORE
Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S. MORE
We’re going to focus specifically on the guidelines related to communicating information about your organization and its efforts to the public and share some best practices that you as a nonprofit marketer can implement. You can read the full study and guidelines online. MORE
Then three to six months later, new branding guidelines come down from on high and you do the whole thing over again. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. MORE
Among them: • IBM: let employees develop the company’s social media guidelines. One of the most powerful impacts of social media is the way has democratized brands. MORE
Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns. The post 5 Black Friday and Cyber Monday Email Marketing Guidelines appeared first on US Data Corporation. 5 Black Friday and Cyber Monday Email Marketing Guidelines was first posted on November 17, 2016 at 11:53 am. ©2017 The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and Cyber Monday are right around the corner. MORE
Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*. MORE
With so much of my time going toward developing processes and executing our editorial strategy, I didn’t get to think about “branding” or “visual guidelines” until almost a year later. How to Build Brand Guidelines. MORE
The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your. MORE
Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on IKO/Sidetrade Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”, MORE
IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary. MORE
The post Content Marketing Guidelines: Why and How To Create Them? Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. MORE
Guidelines Related Topics 
Marketing Insider Group
NOVEMBER 29, 2018
The post Content Marketing Guidelines: Why and How To Create Them? Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers.
KoMarketing Associates
JANUARY 9, 2018
So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. When thinking about guidelines, it’s important to know which departments you need support from. Once you have that, you can begin to create guidelines for each team.
MarketMuse
DECEMBER 18, 2018
When I first started out in content marketing, I was young and naive. I thought as many do, that content writing was simple. All I had to create was interesting, compelling content that was useful to my audience and then watch the users pour in. Content Brief
Buzz Marketing for Technology
JUNE 27, 2008
IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.
Advertisement
discounting guidelines. Step 3 - Establish Guidelines for Value-Based Discounting Once a strategy is decided, guidelines need to be put in place to ensure consistency across the whole of the sales. customer behaviours within the guidelines. of the guidelines.
Kapost
AUGUST 2, 2017
The post Brand Guidelines: How to Document Your Style appeared first on Kapost Content Marketing Blog. So you’ve got some fabulous writers, both on staff and as freelancers. Their writing skills are superb, and they’ve demonstrated that they know their stuff when it comes to your.
Modern Marketing
SEPTEMBER 16, 2011
FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMA
|
Marketing Action
JULY 16, 2013
Guidelines for white papers. Guidelines for case studies. The post Guidelines for White Papers and Case Studies appeared first on Marketing Action Blog - Act-On.
The Effective Marketer
FEBRUARY 29, 2012
If you are already a content marketing convert and understand the importance of embracing content publishing as a core component of your marketing strategy, you may be wondering how well you are doing in comparison to other companies. The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts.
EMagine B2B Blog
FEBRUARY 26, 2013
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.
WriteSpark
SEPTEMBER 16, 2009
Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S.
Hinge Marketing
OCTOBER 20, 2016
Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce.
KEO Marketing
DECEMBER 8, 2014
Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. This relates to listings and descriptions in Google Maps and other My Business locations.
|
|
Biznology
JULY 21, 2017
Use these steps as a guideline: Create a map that identifies any content overlaps or gaps with the existing site and the acquired site. This will give you time to create some relevant content on your main site and follow SEO guidelines to improve organic search visibility.
Biznology
JANUARY 5, 2018
Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. Google’s own Webmaster Guidelines suggest this tactic, especially for product pages where it is in their best interests to serve the correct page to the correct user in the correct country. In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs).
SnapApp
MAY 12, 2016
Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great.
Fathom
NOVEMBER 25, 2015
Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. *We’re publishing the Pulse a day early this week. Happy Thanksgiving!*.
BaseOne
SEPTEMBER 15, 2009
I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment.
Hubspot
DECEMBER 13, 2011
Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog. Have you written editorial guidelines for your blog ?
Kaon
NOVEMBER 9, 2017
Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. Fortunately for them, brand guidelines are one of the cheapest, easiest, most direct and effective ways to make sure that your marketing and sales teams are on the same page.
Hubspot
MARCH 22, 2013
Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain.
Reachforce
OCTOBER 7, 2009
Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect
Content Standard
APRIL 29, 2015
Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. Bull’s-eye brand guidelines are going to be the most visible, and they’ll have the widest range. Developing Guidelines.
KEO Marketing
AUGUST 24, 2016
It provides B2B companies with guidelines for allocating budgets to both retain current customers while addressing new pace-setting marketing technologies.”. Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges.
Biznology
MARCH 23, 2018
Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean.
US Data Corporation
NOVEMBER 17, 2016
Here are 5 guidelines to follow while planning your Black Friday and Cyber Monday email campaigns. The post 5 Black Friday and Cyber Monday Email Marketing Guidelines appeared first on US Data Corporation. 5 Black Friday and Cyber Monday Email Marketing Guidelines was first posted on November 17, 2016 at 11:53 am. ©2017 The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and Cyber Monday are right around the corner.
Hubspot
JANUARY 6, 2012
Here are the design guidelines you need to follow to improve your website's user experience and decrease your bounce rate. So you're leveraging SEO and getting found online.
KEO Marketing
JULY 21, 2016
What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to Hubspot.com, up to 51% of web visitors leave a website because of a poor experience with it.
Biznology
APRIL 6, 2018
Maybe the only practical technology business guidelines that can be drawn from as I see it, is that no matter who you compete with, there’s a good chance that your competitors are producing more videos than you are.
IKO-Systems
JUNE 28, 2016
Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on IKO/Sidetrade Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,
IKO-Systems
JUNE 28, 2016
Follow these 15 guidelines and you’ll see open rates and response rates skyrocket! The post The 15 Guidelines That Will Unfreeze Your Cold Emails appeared first on Sales automation. Why are you so frustrated by sending cold outreach emails? “Because it’s really hard!”,
Marketri
SEPTEMBER 30, 2012
Unfortunately, there aren’t any “one size fits all” guidelines. Use our best practice guidelines to build the skills and confidence of a rainmaker! In our recent blog post, Learn to Market Now!
Hubspot
JUNE 2, 2010
The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Some Noteworthy AP Guidelines Bloggers and journalists rejoice! Will you adhere to the AP's new social media guidelines in your writing?
Content Standard
AUGUST 4, 2015
With so much of my time going toward developing processes and executing our editorial strategy, I didn’t get to think about “branding” or “visual guidelines” until almost a year later. How to Build Brand Guidelines.
Webbiquity
MARCH 4, 2014
Among them: • IBM: let employees develop the company’s social media guidelines. One of the most powerful impacts of social media is the way has democratized brands.
Hubspot
SEPTEMBER 20, 2013
We’re going to focus specifically on the guidelines related to communicating information about your organization and its efforts to the public and share some best practices that you as a nonprofit marketer can implement. You can read the full study and guidelines online.
Biznology
MAY 25, 2017
Once you have these findings, you will also be able to come up with better guidelines for future content. There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology.
Biznology
JUNE 26, 2017
Here’s a quote from Google’s Quality Raters Guidelines , in reference to what’s considered “lowest” quality content: Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways.
Biznology
DECEMBER 9, 2016
Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. How’s your customer outreach?
Biznology
JANUARY 25, 2017
Then three to six months later, new branding guidelines come down from on high and you do the whole thing over again. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult.
Vidyard
JANUARY 22, 2016
And then write it down as the basis of your brand guidelines for video, and do it again and again and again, because brand is nothing if it isn’t consistent. The post Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience appeared first on Vidyard. Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that?
B2B Lead Generation
MARCH 25, 2012
” Guidelines on how they would score leads. Sales guidelines marketing-qualified lead Marketing-Sales alignment sales-accepted leadTweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations!
EMagine B2B Blog
MAY 17, 2011
Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing
62 
Let's personalize your content