Inside Act-On: Defining Our Convictions for Growth and Success

Act-On

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. T = Themes (the core priorities we are focused on). We thrive on our diversity and uniqueness. Act to Win.

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What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand.

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Inside Act-On: Preparing for GDPR Compliance

Act-On

Digital Marketing EU/UK Privacy and cybersecurity act-on deliverability GDPR

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Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

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Become a Marketing Automation Expert with the New Act-On University

Act-On

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their jobs.

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How Act-On University Empowers Customers to Become Better Marketers

Act-On

A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.

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Inside Act-On: A Conversation with Nina Church-Adams

Act-On

Nina Church-Adams recently became Act-On’s SVP of Marketing. Learn more about a member of Act-On's leadership team. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American Express, D+H, and Finastra.

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Act-On: The Ideal Mid-Market Solution

Act-On

The answer is clear: Act-On provides the ideal mid-market solution. Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. However, none were as easy to use as Act-On, he reports. “It’s Other Act-On customers had similar results. Customer Richard Longo says using Act-On’s system minimized guesswork and substantially reduced the number of hours the previous system required.

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Act-On: Powering the Customer Experience

Act-On

In these times of rapid change – from new technologies to smarter buyers – you can either rise to the occasion or miss out on the next great opportunity. At Act-On, we believe a well-functioning demand generation engine is critical for any business.

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Once-in-a-lifetime total solar eclipse brings Act-On team together across offices

Act-On

The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values

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Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Infer

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. Q&A with Kevin Bobowski, Act-On CMO. What’s the next initiative Act-On marketing is tackling with Infer?

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Act-On: Powering the Customer Experience

Act-On

In these times of rapid change – from new technologies to smarter buyers – you can either rise to the occasion or miss out on the next great opportunity. At Act-On, we believe a well-functioning demand generation engine is critical for any business.

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Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy

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Happy Holidays from Everyone at Act-On

Act-On

From our robot labs to yours… wishing you happy holidays and all the joys of the season. Corporate happy holidays holidays

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Got Dynamics? Why You Need Act-On, Too

Act-On

Organizations that maintain a focus on alignment achieve up to 19 percent faster revenue growth – and 15 percent higher profitability – than other companies. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow

Act-On

There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills. If so, you’ll have an opportunity to do all these things when you sign up to attend an Act-On i ♥ marketing, an Adaptive Journeys™ Roadshow in San Francisco on June 12 th !

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy.

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Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. Act-On’s Leader Highlights.

Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Act-On

Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their customers.

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Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel

Act-On

Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” These stages increase revenue by allowing sales to focus on those individuals and accounts most likely to result in a closed/won deal and also those ready to engage with a salesperson.

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The Act-On Email Deliverability Glossary, Part 2

Act-On

A process in which a representative of a domain or sending IP that has been blocked or placed on a blacklist takes steps with a receiving ISP or domain to remove the blocks or listings. The number of recipients who clicked on an email.

Got Dynamics? Why You Need Act-On, Too

Act-On

Organizations that maintain a focus on alignment achieve up to 19 percent faster revenue growth – and 15 percent higher profitability – than other companies. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.

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For Act-On Customers: i ? marketing

Marketing Action

Well, we’re here to deliver not only on that, but on the promise of making you a better marketer! marketing on Tuesday, October 8, in San Mateo California. Seen amazing results since implementing Act-On? Discovered other uses for Act-On?

Act-On’s First User Conference – i?marketing (Part 1)

Marketing Action

This was our way of showing love to the extended Act-On ecosystem! In true Act-On fashion, we adjusted by getting creative with seating, ordering more food, and making sure all folks were seamlessly taken care of. The post Act-On’s First User Conference – i?marketing

The Act-On Email Deliverability Glossary, Part 1

Act-On

This type of blocking occurs on a per-email basis, not a sender basis. The CAN-SPAM Act of 2003 is the United States law of the land governing commercial email messages. See Act-On’s The EU Data Protection Overview for details by country.

Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan

Act-On

Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. RAGHU: This company is on a journey – from an idea to becoming an iconic brand. I plan to continue this tradition by staying on as the CTO.

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Microsoft Dynamics CRM Integration with Act-On Software

Marketing Action

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. Data fields are being pulled from CRM and then pushed back by Act-On.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position.

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For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

Modern Marketing

Specifically, this refers to tailoring the timing and content of each campaign based on insights captured through previous interactions. I know, I know you have all the data you could ever need, blah, blah blah.

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Act-On Employees Give Thanks

Marketing Action

I am thankful for the opportunity I had with Act-On this year to live in the UK and help build the Act-On UK office. I am thankful that during my first week on the job here at Act-On, I got to have a beer and a chocolate doughnut—at the same time.

Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

DiscoverOrg

This can be inferred based on the information in the Scoop. For a company responsible for extremely personal information on half of all Americans, this is a huge problem. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”. Perhaps one of our shrewd clients convinced Equifax to invest based on the pains reported just weeks ago.).

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Act-On Inbound has arrived

Marketing Action

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On.

Act-On Debuts on Inc. 500 List At #172

Marketing Action

We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. We scored #172 on the list of 500; we are #17 on the list of the top 100 software companies; and we are #2 in Oregon and the Portland metro area. The post Act-On Debuts on Inc.

6 Marketing Strategies to Improve Your Campaigns

Act-On

Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

Act-On

Account-Based Marketing Adaptive Marketing B2B Marketing Email Marketing Marketing Automation Personalization Act-On marketing automation B2B marketing marketing automation marketing automation personalization

Act-On Software’s Q2 Growth Driven by Product Innovation and Customer Demand

Marketing Action

As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter in the life of the company. We introduced Act-On Inbound, a new application that helps marketers improve their content creation efforts by providing search engine optimization, and improve their online pay-per-click advertising by directly integrating their online advertising programs with the rest of their lead generation efforts. Corporate Act-On Act-On Software

Act-On “Gamify Green for Good” Hackathon Scores Donation for Code Scouts

Marketing Action

Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. The winning non profit was Code Scouts , an organization that focuses on helping women learn software development. This project was built on Windows 8.

Happy Holidays from Everyone at Act-On

Marketing Action

The post Happy Holidays from Everyone at Act-On appeared first on Marketing Action Blog - Act-On. From our robot labs to yours… wishing you happy holidays and all the joys of the season.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software.