Act-On

FEBRUARY 20, 2017

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand.

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Act-On

MAY 5, 2017

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. T = Themes (the core priorities we are focused on). We thrive on our diversity and uniqueness. Act to Win.

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Infer

AUGUST 23, 2016

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. Q&A with Kevin Bobowski, Act-On CMO. What’s the next initiative Act-On marketing is tackling with Infer?

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Act-On

OCTOBER 14, 2015

A process in which a representative of a domain or sending IP that has been blocked or placed on a blacklist takes steps with a receiving ISP or domain to remove the blocks or listings. The number of recipients who clicked on an email.

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Act-On

MARCH 28, 2016

Organizations that maintain a focus on alignment achieve up to 19 percent faster revenue growth – and 15 percent higher profitability – than other companies. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.

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Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position.

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Act-On

OCTOBER 7, 2015

This type of blocking occurs on a per-email basis, not a sender basis. The CAN-SPAM Act of 2003 is the United States law of the land governing commercial email messages. See Act-On’s The EU Data Protection Overview for details by country.

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Act-On

MAY 26, 2017

Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” These stages increase revenue by allowing sales to focus on those individuals and accounts most likely to result in a closed/won deal and also those ready to engage with a salesperson.

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Crimson Marketing

JANUARY 15, 2015

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software.

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Act-On

NOVEMBER 2, 2015

Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. RAGHU: This company is on a journey – from an idea to becoming an iconic brand. I plan to continue this tradition by staying on as the CTO.

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Act-On

DECEMBER 12, 2016

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. Act-On’s Leader Highlights.

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Act-On

SEPTEMBER 1, 2017

The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values

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Act-On

MAY 12, 2017

There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills. If so, you’ll have an opportunity to do all these things when you sign up to attend an Act-On i ♥ marketing, an Adaptive Journeys™ Roadshow in San Francisco on June 12 th !

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Marketing Action

MAY 29, 2013

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On.

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Marketing Action

MARCH 14, 2013

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. Data fields are being pulled from CRM and then pushed back by Act-On.

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Customer Experience Matrix

AUGUST 2, 2011

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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bizible

DECEMBER 10, 2015

Kevin Bobowski , of Act-On Software, was the featured guest and offered valuable advice with knowledge he’s gained throughout his career from his start in finance, to his development and rise to the top as VP of Marketing at Act-On. Monday, Dec.

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Marketing Action

MARCH 11, 2015

We don’t talk about the future much, and we don’t try to sell you on our products. All that said, I’m going to turn the rest of this post over to our CMO, so he can tell you about Act-On’s new innovation and why it matters to the future of marketing. What is Act-On Anywhere?

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Act-On

MAY 2, 2016

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do.

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Marketing Action

FEBRUARY 11, 2013

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This accolade is further validation of the premise we bet the company on: the “last-mover advantage.” The Act-On SaaS is clean and simple, known for its ease of use and implementation. The post Act-On Elected to Forbes “America’s Most Promising Companies” list appeared first on Marketing Action Blog - Act-On.

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Act-On

JULY 31, 2017

Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their customers.

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Marketing Action

APRIL 19, 2013

Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. The winning non profit was Code Scouts , an organization that focuses on helping women learn software development. This project was built on Windows 8.

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Act-On

APRIL 4, 2017

Jonas, a customer of Act-On, was able to l everage key Act-On features to not only achieve significant ROI in their marketing efforts, but also to understand and measure how they got there. We were blowing through money like crazy on print advertising, on trade shows, and on pay-per-click that we had no metrics [on]. The decision to purchase the Act-On platform changed everything, according to Mendelsohn. “I Once upon a time ….

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Marketing Action

MAY 1, 2014

Time for some strategic spring cleaning: shaking out rugs, cleaning blinds, washing the windows from the outside (even the ones on the second floor). Act-On [allows] us to accomplish more with less.” – Bob Parina, President and Creative Director, CoreElement.

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Act-On

MAY 2, 2016

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do.

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Marketing Action

OCTOBER 2, 2013

Well, we’re here to deliver not only on that, but on the promise of making you a better marketer! marketing on Tuesday, October 8, in San Mateo California. Seen amazing results since implementing Act-On? Discovered other uses for Act-On?

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Marketing Action

JUNE 2, 2015

Many more depend on their marketing automation solution for their reporting needs. But what’s clear is that the best way to get your data – and your analysis – is on your own terms. And that’s why we’ve developed Act-On Data Studio.

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Marketing Action

MARCH 24, 2015

According to a new report from Gleanster and Act-On, Rethinking the Role of Marketing , technology troubles are causing significant challenges to B2B marketers. Think in terms of micro-segmentation (manageable personalization) and refine the focus on one to three target customers.

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Marketing Action

APRIL 15, 2014

I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Act-On stands to benefit from TCV’s domain expertise and experience in building category-leading stand-alone companies. Act-On itself grew at almost twice the rate of the market in 2013, and we expect this rate of growth to continue. Act-On entered the market relatively late, as a deliberate move.

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Act-On

DECEMBER 25, 2015

From our robot labs to yours… wishing you happy holidays and all the joys of the season. Corporate happy holidays holidays

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Marketing Action

JULY 14, 2014

To help remedy this dilemma, I recently sat down with Aaron Bolshaw, Database Marketing Manager at Act-On, to shed light on the power of automated email programs. So that’s when I made the switch to marketing automation and decided to execute with a start-up called Act-On.

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Marketing Action

APRIL 21, 2014

So they turned to Act-On. A new case study showcases how Act-On’s marketing automation platform helped Templeton put the kibosh on tedium, streamline its processes, and open new doors of opportunity. Making it to the top 5% of just about anything is impressive.

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Marketing Action

SEPTEMBER 12, 2014

He’s a frequent keynote speaker on channel marketing, and he’s had a slew of honors such as being named to the top 40 under 40 list by the Business Review. Atri Chatterjee is Act-On’s Chief Marketing Officer.

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Marketing Action

DECEMBER 17, 2014

Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in sales and sales leadership, especially when it comes to building high-performing sales teams. Ready to Focus on the Customer?

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The Point

FEBRUARY 11, 2014

HS] Why do you think that so much attention and technology and investment been focused on the mid-funnel vs. the challenge of generating more and better leads in the first place? [PA] We’re excited to be partners with Marketo and Act-on – both are also Captora customers. [HS]

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Marketing Action

JANUARY 21, 2013

Next on the list, our early investors. I was very fortunate in being able to attract ‘A’ players early on. My job is easy, I just manage by exception, focusing on deviations from the plan, something that does not happen very often.

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Marketing Action

JULY 29, 2013

As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter in the life of the company. We introduced Act-On Inbound, a new application that helps marketers improve their content creation efforts by providing search engine optimization, and improve their online pay-per-click advertising by directly integrating their online advertising programs with the rest of their lead generation efforts. Corporate Act-On Act-On Software

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Act-On

FEBRUARY 26, 2016

Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. Previously that had been done on pieces of paper.

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Marketing Action

FEBRUARY 3, 2014

Shawn Naggiar, Act-On’s Chief Revenue Officer, will be one of Anneke’s guests on that panel. They don’t provide the right type or amount of information to the inside sales organizations to let them act immediately.

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Marketing Action

OCTOBER 18, 2013

This was our way of showing love to the extended Act-On ecosystem! In true Act-On fashion, we adjusted by getting creative with seating, ordering more food, and making sure all folks were seamlessly taken care of. The post Act-On’s First User Conference – i?marketing

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