Act-On

FEBRUARY 20, 2017

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand.

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Act-On

MAY 5, 2017

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. That’s common in many global companies, but with our rapid growth we didn’t have the time to stop and reflect on the intentional culture we wanted to create. In order to continue on this path of growth and success, we knew we must define who we are, who we want to be, and what we believe in as a company.

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Act-On

JANUARY 18, 2019

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

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Act-On

SEPTEMBER 28, 2017

Digital Marketing EU/UK Privacy and cybersecurity act-on deliverability GDPR

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Act-On

OCTOBER 26, 2017

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

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Act-On

APRIL 4, 2017

Jonas, a customer of Act-On, was able to l everage key Act-On features to not only achieve significant ROI in their marketing efforts, but also to understand and measure how they got there. We were blowing through money like crazy on print advertising, on trade shows, and on pay-per-click that we had no metrics [on]. The decision to purchase the Act-On platform changed everything, according to Mendelsohn. “I Once upon a time ….

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Act-On

OCTOBER 12, 2017

See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K! Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketingWant to Create a Personalized Buyer Journey?

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Ignite Tech

AUGUST 23, 2016

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. Q&A with Kevin Bobowski, Act-On CMO.

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Act-On

AUGUST 8, 2017

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their jobs. Marketing Automation Marketing Life Marketing Strategy act-on university acton university marketing automation marketing automation training online learning university

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Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

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Act-On

OCTOBER 12, 2017

See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K! Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketingWant to Create a Personalized Buyer Journey?

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Act-On

JANUARY 10, 2017

The answer is clear: Act-On provides the ideal mid-market solution. Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. However, none were as easy to use as Act-On, he reports. “It’s Other Act-On customers had similar results. Customer Richard Longo says using Act-On’s system minimized guesswork and substantially reduced the number of hours the previous system required.

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Act-On

DECEMBER 18, 2019

Read this blog to learn how Simpleview is leveraging Act-On to align its marketing strategy with our world-class marketing automation platform. Customer Journey Multi-Channel Marketing

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Act-On

JANUARY 18, 2019

Customer Marketing Marketing Automation Marketing Strategy

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Customer Experience Matrix

AUGUST 2, 2011

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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Act-On

APRIL 23, 2020

Here’s how Act-On is fulfilling our promises during COVID-19. During this difficult time, marketers need a dependable and flexible growth marketing vendor. Corporate Marketing Strategy

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Act-On

NOVEMBER 21, 2017

A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices. Advocacy & Loyalty Brand Marketing Customer Marketing Marketing Automation Marketing Strategy

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Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy.

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Act-On

MARCH 6, 2018

Nina Church-Adams recently became Act-On’s SVP of Marketing. Learn more about a member of Act-On's leadership team. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American Express, D+H, and Finastra. Adaptive Marketing Marketing Automation Marketing Life Marketing Strategy

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Marketing Action

OCTOBER 18, 2013

This was our way of showing love to the extended Act-On ecosystem! In true Act-On fashion, we adjusted by getting creative with seating, ordering more food, and making sure all folks were seamlessly taken care of. And we (Act-On employees) learned even more from the attendees and got a better understanding of some of the ways that specific industries use our platform to meet their business marketing objectives. The post Act-On’s First User Conference – i?marketing

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Marketing Action

MARCH 14, 2013

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. Why would you consider using both Microsoft Dynamics and Act-On marketing automation? We needed a marketing automation tool to connect into our Microsoft Dynamics CRM and determined Act-On Software as the best solution for our needs.

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Content Marketing Institute

SEPTEMBER 14, 2018

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

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Marketing Action

OCTOBER 2, 2013

Well, we’re here to deliver not only on that, but on the promise of making you a better marketer! marketing on Tuesday, October 8, in San Mateo California. SiriusDecisions is known for research and advisory services focused on the operational intelligence that sales and marketing executives need to maximize top-line growth; Jason will focus on how to use digital strategies to meet your current needs and help you prepare for emerging trends.

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Act-On

DECEMBER 12, 2016

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. Act-On’s Leader Highlights.

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Act-On

OCTOBER 5, 2018

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management

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Act-On

SEPTEMBER 1, 2017

The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values

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Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Now, however, automation platforms collect and organize customer data in advance–making it easier to provide the right messages at the right time based on data-driven insights.

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Modern Marketing

OCTOBER 5, 2017

Specifically, this refers to tailoring the timing and content of each campaign based on insights captured through previous interactions. I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.

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Marketing Action

JULY 29, 2013

As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter in the life of the company. We introduced Act-On Inbound, a new application that helps marketers improve their content creation efforts by providing search engine optimization, and improve their online pay-per-click advertising by directly integrating their online advertising programs with the rest of their lead generation efforts. Corporate Act-On Act-On Software

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Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Act-On, Pardot, and Genius specialize in smaller companies than Marketo or Silverpop, which in turn serve generally smaller clients than Eloqua or Neolane.

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Act-On

DECEMBER 19, 2017

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy

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Marketing Action

NOVEMBER 27, 2014

I am thankful for the opportunity I had with Act-On this year to live in the UK and help build the Act-On UK office. I am thankful that during my first week on the job here at Act-On, I got to have a beer and a chocolate doughnut—at the same time. am very thankful for the opportunity to work for Act-On and be a part of the Spo-Compton office! For the ability to put food on the table. Thanksgiving.

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Marketing Action

MAY 29, 2013

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Act-On’s new SEO Audit tool optimizes your Act-On landing pages and forms so they get indexed appropriately and move up the search rankings in major search engines. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On.

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Act-On

MAY 12, 2017

There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills. Are you focused this year on boosting your reporting and analytics skills, staying at the forefront of the marketing conversation, or getting up-to-speed on the latest tools, trends, and best practices shaping the profession? Additionally, we must always be aware of new trends and technologies that are on the horizon.

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Act-On

MAY 26, 2017

Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” These stages increase revenue by allowing sales to focus on those individuals and accounts most likely to result in a closed/won deal and also those ready to engage with a salesperson. That’s why we at Act-On have spent the last six months completely rebuilding our lead-to-revenue funnel. Identify key members to participate on a cross-functional team.

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Act-On

JULY 31, 2017

Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their customers. Corporate Marketing Life company culture Marketing careers martech careers

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Marketing Action

APRIL 19, 2013

Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. After a day spent working and networking, winners were chosen and prizes awarded: $200 donation to a nonprofit: Act-On is donating $200 to a non-profit organization chosen by the participants. The winning non profit was Code Scouts , an organization that focuses on helping women learn software development. This project was built on Windows 8.

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