Here are 14 of the best marketing automation tools based on their popularity with reviewers. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. 5) Act-On. MORE

As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter in the life of the company. We introduced Act-On Inbound, a new application that helps marketers improve their content creation efforts by providing search engine optimization, and improve their online pay-per-click advertising by directly integrating their online advertising programs with the rest of their lead generation efforts. Corporate Act-On Act-On Software MORE

The answer is clear: Act-On provides the ideal mid-market solution. Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. However, none were as easy to use as Act-On, he reports. “It’s Other Act-On customers had similar results. Customer Richard Longo says using Act-On’s system minimized guesswork and substantially reduced the number of hours the previous system required. MORE

According to a new report from Gleanster and Act-On, Rethinking the Role of Marketing , technology troubles are causing significant challenges to B2B marketers. Think in terms of micro-segmentation (manageable personalization) and refine the focus on one to three target customers. MORE

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This accolade is further validation of the premise we bet the company on: the “last-mover advantage.” The Act-On SaaS is clean and simple, known for its ease of use and implementation. The post Act-On Elected to Forbes “America’s Most Promising Companies” list appeared first on Marketing Action Blog - Act-On. MORE

I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Act-On stands to benefit from TCV’s domain expertise and experience in building category-leading stand-alone companies. Act-On itself grew at almost twice the rate of the market in 2013, and we expect this rate of growth to continue. Act-On entered the market relatively late, as a deliberate move. MORE

In these times of rapid change – from new technologies to smarter buyers – you can either rise to the occasion or miss out on the next great opportunity. At Act-On, we believe a well-functioning demand generation engine is critical for any business. MORE

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do. MORE

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. MORE

He’s a frequent keynote speaker on channel marketing, and he’s had a slew of honors such as being named to the top 40 under 40 list by the Business Review. Atri Chatterjee is Act-On’s Chief Marketing Officer. MORE

This type of blocking occurs on a per-email basis, not a sender basis. The CAN-SPAM Act of 2003 is the United States law of the land governing commercial email messages. See Act-On’s The EU Data Protection Overview for details by country. MORE

Kevin Bobowski , of Act-On Software, was the featured guest and offered valuable advice with knowledge he’s gained throughout his career from his start in finance, to his development and rise to the top as VP of Marketing at Act-On. Monday, Dec. MORE

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. Q&A with Kevin Bobowski, Act-On CMO. What’s the next initiative Act-On marketing is tackling with Infer? MORE

From our robot labs to yours… wishing you happy holidays and all the joys of the season. Corporate happy holidays holidays MORE

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On. MORE

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. T = Themes (the core priorities we are focused on). We thrive on our diversity and uniqueness. Act to Win. MORE

Time for some strategic spring cleaning: shaking out rugs, cleaning blinds, washing the windows from the outside (even the ones on the second floor). Act-On [allows] us to accomplish more with less.” – Bob Parina, President and Creative Director, CoreElement. MORE

So they turned to Act-On. A new case study showcases how Act-On’s marketing automation platform helped Templeton put the kibosh on tedium, streamline its processes, and open new doors of opportunity. Making it to the top 5% of just about anything is impressive. MORE

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. Act-On’s Leader Highlights. MORE

Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in sales and sales leadership, especially when it comes to building high-performing sales teams. Ready to Focus on the Customer? MORE

This was our way of showing love to the extended Act-On ecosystem! In true Act-On fashion, we adjusted by getting creative with seating, ordering more food, and making sure all folks were seamlessly taken care of. The post Act-On’s First User Conference – i?marketing MORE

Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. The winning non profit was Code Scouts , an organization that focuses on helping women learn software development. This project was built on Windows 8. MORE

A process in which a representative of a domain or sending IP that has been blocked or placed on a blacklist takes steps with a receiving ISP or domain to remove the blocks or listings. The number of recipients who clicked on an email. MORE

Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. RAGHU: This company is on a journey – from an idea to becoming an iconic brand. I plan to continue this tradition by staying on as the CTO. MORE

Jonas, a customer of Act-On, was able to l everage key Act-On features to not only achieve significant ROI in their marketing efforts, but also to understand and measure how they got there. We were blowing through money like crazy on print advertising, on trade shows, and on pay-per-click that we had no metrics [on]. The decision to purchase the Act-On platform changed everything, according to Mendelsohn. “I Once upon a time …. MORE

There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills. If so, you’ll have an opportunity to do all these things when you sign up to attend an Act-On i ♥ marketing, an Adaptive Journeys™ Roadshow in San Francisco on June 12 th ! MORE

But when Adam Bookman, co-founder and partner of Propelics, analyzed the metrics for profitability following the first year of the company’s Act-On and SugarCRM integration, he realized the results were just that dramatic. Act-On has enabled us to get more meetings and close more deals.” MORE

Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” These stages increase revenue by allowing sales to focus on those individuals and accounts most likely to result in a closed/won deal and also those ready to engage with a salesperson. MORE

Well, we’re here to deliver not only on that, but on the promise of making you a better marketer! marketing on Tuesday, October 8, in San Mateo California. Seen amazing results since implementing Act-On? Discovered other uses for Act-On? MORE

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. Data fields are being pulled from CRM and then pushed back by Act-On. MORE

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Neolane announced new features to identify anonymous Web visitors based on prior email interactions and to use external catalog data in dynamic offers. MORE

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand. MORE

Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. Previously that had been done on pieces of paper. MORE

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do. MORE

Next on the list, our early investors. I was very fortunate in being able to attract ‘A’ players early on. My job is easy, I just manage by exception, focusing on deviations from the plan, something that does not happen very often. MORE

We don’t talk about the future much, and we don’t try to sell you on our products. All that said, I’m going to turn the rest of this post over to our CMO, so he can tell you about Act-On’s new innovation and why it matters to the future of marketing. What is Act-On Anywhere? MORE

Many more depend on their marketing automation solution for their reporting needs. But what’s clear is that the best way to get your data – and your analysis – is on your own terms. And that’s why we’ve developed Act-On Data Studio. MORE

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. MORE

Shawn Naggiar, Act-On’s Chief Revenue Officer, will be one of Anneke’s guests on that panel. They don’t provide the right type or amount of information to the inside sales organizations to let them act immediately. MORE

To help remedy this dilemma, I recently sat down with Aaron Bolshaw, Database Marketing Manager at Act-On, to shed light on the power of automated email programs. So that’s when I made the switch to marketing automation and decided to execute with a start-up called Act-On. MORE

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. MORE

Organizations that maintain a focus on alignment achieve up to 19 percent faster revenue growth – and 15 percent higher profitability – than other companies. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts. MORE

HS] Why do you think that so much attention and technology and investment been focused on the mid-funnel vs. the challenge of generating more and better leads in the first place? [PA] We’re excited to be partners with Marketo and Act-on – both are also Captora customers. [HS] MORE