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Act-On Leads the Competition in Revenue Marketing Automation Capabilities

Act-On

In a recent report, Research in Action ranked Act-On among the solutions that meet these more sophisticated needs. Full revenue marketing automation platforms like Act-On provide “a central hub, allowing for stronger efficiency, better integrations, and enhanced data consolidation,” O’Neill’s report explains. Finally, 11.5% The result?

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

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Welcome Emails: Inspiring Ideas New Customers Will Love

Act-On

Maybe I acted too soon…. For example, “Thank you for signing up with Act-On” or “Welcome to Act-On!” WELCOME TO ACT-ON, JENNIFER! First things first, congrats on joining the Act-On family. You’ve made a big decision to elevate your marketing automation strategy and we’re glad you’ve put your trust in Act-On.

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6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

Active voice makes your potential customer the doer , presenting an opportunity to persuade them to act. Use CTAs to Motivate Readers to Act. If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. So how do you start using them?

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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How to Reduce Customer Attrition and Keep Your Best Customers

Act-On

Jeff Coleman , chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. Jennifer Blanco , director of customer marketing at Act-On, explains that when marketing to existing customers, an inverted pyramid is used.

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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. How to Respond for Act-On Customers If you are sending 5,000 or more messages to Yahoo, Gmail or Google Workspace domains in a day, you will have to abide by the new sender guidelines.

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The Ultimate Email Marketing Toolkit

Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Contact and company intent data both have their advantages.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

This balancing act is crucial. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons. To wield them properly, you must approach writing sales proposals as both an art and a science. You don't want to get it wrong.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. As a B2B marketer, lead generation is likely your Job One. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). Success tips for improving the effectiveness of your engagement channels.

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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions.