What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand.

Inside Act-On: Defining Our Convictions for Growth and Success

Act-On

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. T = Themes (the core priorities we are focused on). We thrive on our diversity and uniqueness. Act to Win.

Trending Sources

Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Infer

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. Q&A with Kevin Bobowski, Act-On CMO. What’s the next initiative Act-On marketing is tackling with Infer?

The Act-On Email Deliverability Glossary, Part 2

Act-On

A process in which a representative of a domain or sending IP that has been blocked or placed on a blacklist takes steps with a receiving ISP or domain to remove the blocks or listings. The number of recipients who clicked on an email.

Got Dynamics? Why You Need Act-On, Too

Act-On

Organizations that maintain a focus on alignment achieve up to 19 percent faster revenue growth – and 15 percent higher profitability – than other companies. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.

The Act-On Email Deliverability Glossary, Part 1

Act-On

This type of blocking occurs on a per-email basis, not a sender basis. The CAN-SPAM Act of 2003 is the United States law of the land governing commercial email messages. See Act-On’s The EU Data Protection Overview for details by country.

Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel

Act-On

Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” These stages increase revenue by allowing sales to focus on those individuals and accounts most likely to result in a closed/won deal and also those ready to engage with a salesperson.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software.

Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. Act-On’s Leader Highlights.

Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan

Act-On

Our founder Raghu Raghavan is taking the CTO position here at Act-On, and Andy MacMillan, a former Salesforce executive, is our new CEO. RAGHU: This company is on a journey – from an idea to becoming an iconic brand. I plan to continue this tradition by staying on as the CTO.

6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow

Act-On

There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills. If so, you’ll have an opportunity to do all these things when you sign up to attend an Act-On i ♥ marketing, an Adaptive Journeys™ Roadshow in San Francisco on June 12 th !

Act-On Inbound has arrived

Marketing Action

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On.

Microsoft Dynamics CRM Integration with Act-On Software

Marketing Action

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. Data fields are being pulled from CRM and then pushed back by Act-On.

Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

4 Marketing Strategies That Turned Act-On Into One of the Top 5 Fastest Growing Marketing Companies

bizible

Kevin Bobowski , of Act-On Software, was the featured guest and offered valuable advice with knowledge he’s gained throughout his career from his start in finance, to his development and rise to the top as VP of Marketing at Act-On. Monday, Dec.

Marketing’s Bright New Tool: Act-On Anywhere

Marketing Action

We don’t talk about the future much, and we don’t try to sell you on our products. All that said, I’m going to turn the rest of this post over to our CMO, so he can tell you about Act-On’s new innovation and why it matters to the future of marketing. What is Act-On Anywhere?

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do.

Act-On Elected to Forbes “America’s Most Promising Companies” list

Marketing Action

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This accolade is further validation of the premise we bet the company on: the “last-mover advantage.” The Act-On SaaS is clean and simple, known for its ease of use and implementation. The post Act-On Elected to Forbes “America’s Most Promising Companies” list appeared first on Marketing Action Blog - Act-On.

Act-On “Gamify Green for Good” Hackathon Scores Donation for Code Scouts

Marketing Action

Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. The winning non profit was Code Scouts , an organization that focuses on helping women learn software development. This project was built on Windows 8.

Three Favorite Act-On Features that Help You “Tell and Sell”

Act-On

Jonas, a customer of Act-On, was able to l everage key Act-On features to not only achieve significant ROI in their marketing efforts, but also to understand and measure how they got there. We were blowing through money like crazy on print advertising, on trade shows, and on pay-per-click that we had no metrics [on]. The decision to purchase the Act-On platform changed everything, according to Mendelsohn. “I Once upon a time ….

Agency Enjoys 100% Growth with Act-On Marketing Automation

Marketing Action

Time for some strategic spring cleaning: shaking out rugs, cleaning blinds, washing the windows from the outside (even the ones on the second floor). Act-On [allows] us to accomplish more with less.” – Bob Parina, President and Creative Director, CoreElement.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? Additionally, top performing companies (those that met or exceeded revenue expectations in the last fiscal year) spend less time on demand generation than underperforming companies do.

For Act-On Customers: i ? marketing

Marketing Action

Well, we’re here to deliver not only on that, but on the promise of making you a better marketer! marketing on Tuesday, October 8, in San Mateo California. Seen amazing results since implementing Act-On? Discovered other uses for Act-On?

Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio

Marketing Action

Many more depend on their marketing automation solution for their reporting needs. But what’s clear is that the best way to get your data – and your analysis – is on your own terms. And that’s why we’ve developed Act-On Data Studio.

Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology

Marketing Action

According to a new report from Gleanster and Act-On, Rethinking the Role of Marketing , technology troubles are causing significant challenges to B2B marketers. Think in terms of micro-segmentation (manageable personalization) and refine the focus on one to three target customers.

Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures

Marketing Action

I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. Act-On stands to benefit from TCV’s domain expertise and experience in building category-leading stand-alone companies. Act-On itself grew at almost twice the rate of the market in 2013, and we expect this rate of growth to continue. Act-On entered the market relatively late, as a deliberate move.

Happy Holidays from Everyone at Act-On

Act-On

From our robot labs to yours… wishing you happy holidays and all the joys of the season. Corporate happy holidays holidays

An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome

Marketing Action

To help remedy this dilemma, I recently sat down with Aaron Bolshaw, Database Marketing Manager at Act-On, to shed light on the power of automated email programs. So that’s when I made the switch to marketing automation and decided to execute with a start-up called Act-On.

Consulting Firm Gives Marketing Fragmentation the Boot with Act-On

Marketing Action

So they turned to Act-On. A new case study showcases how Act-On’s marketing automation platform helped Templeton put the kibosh on tedium, streamline its processes, and open new doors of opportunity. Making it to the top 5% of just about anything is impressive.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

HS] Why do you think that so much attention and technology and investment been focused on the mid-funnel vs. the challenge of generating more and better leads in the first place? [PA] We’re excited to be partners with Marketo and Act-on – both are also Captora customers. [HS]

CPL 82

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

Marketing Action

He’s a frequent keynote speaker on channel marketing, and he’s had a slew of honors such as being named to the top 40 under 40 list by the Business Review. Atri Chatterjee is Act-On’s Chief Marketing Officer.

An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015

Marketing Action

Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in sales and sales leadership, especially when it comes to building high-performing sales teams. Ready to Focus on the Customer?

Act-On Software’s Q2 Growth Driven by Product Innovation and Customer Demand

Marketing Action

As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter in the life of the company. We introduced Act-On Inbound, a new application that helps marketers improve their content creation efforts by providing search engine optimization, and improve their online pay-per-click advertising by directly integrating their online advertising programs with the rest of their lead generation efforts. Corporate Act-On Act-On Software

Act-On Continues Explosive Growth, Triples Revenue for 2nd Year in a Row

Marketing Action

Next on the list, our early investors. I was very fortunate in being able to attract ‘A’ players early on. My job is easy, I just manage by exception, focusing on deviations from the plan, something that does not happen very often.

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman

Act-On

Peter Hoffman, VP of sales and marketing for the company, sat down with Paige Musto, Act-On’s director of communications, to discuss how a traditional firm infused new digital marketing techniques into its day-to-day business activities. Previously that had been done on pieces of paper.

Act-On’s First User Conference – i?marketing (Part 1)

Marketing Action

This was our way of showing love to the extended Act-On ecosystem! In true Act-On fashion, we adjusted by getting creative with seating, ordering more food, and making sure all folks were seamlessly taken care of. The post Act-On’s First User Conference – i?marketing

An Act-On Conversation: Anneke Seley and Shawn Naggiar Talk Inside Sales

Marketing Action

Shawn Naggiar, Act-On’s Chief Revenue Officer, will be one of Anneke’s guests on that panel. They don’t provide the right type or amount of information to the inside sales organizations to let them act immediately.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Neolane announced new features to identify anonymous Web visitors based on prior email interactions and to use external catalog data in dynamic offers.

The 14 Best Marketing Automation Tools

Webbiquity

Here are 14 of the best marketing automation tools based on their popularity with reviewers. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. 5) Act-On.

Tools 48

SugarCRM / Act-On Integration Prompts Prosperity for Propelics

Marketing Action

But when Adam Bookman, co-founder and partner of Propelics, analyzed the metrics for profitability following the first year of the company’s Act-On and SugarCRM integration, he realized the results were just that dramatic. Act-On has enabled us to get more meetings and close more deals.”