Inside Act-On: Defining Our Convictions for Growth and Success

Act-On

Since our inception in 2008, Act-On has been on a path of extreme growth, and has scaled to be a global company with seven offices and over 350 employees. T = Themes (the core priorities we are focused on). We thrive on our diversity and uniqueness. Act to Win.

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What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. Act-On supports the marketer’s key goals across the entire customer lifecycle; brand , demand , and expand.

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Inside Act-On: Preparing for GDPR Compliance

Act-On

Digital Marketing EU/UK Privacy and cybersecurity act-on deliverability GDPR

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Inside Act-On: A Run for Fun and Community Service

Act-On

Act for Good is a vision and a program that sees community service as a practice, rather than a principle, and one we’ve taken to heart here at Act-on Software. Corporate Events Marketing Life 4k4Charity act-on software community service inside act-on

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Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

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Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Act-On

See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K! Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketingWant to Create a Personalized Buyer Journey?

Become a Marketing Automation Expert with the New Act-On University

Act-On

We’re over the moon excited to announce the Act-On University, a robust online learning experience aimed at helping marketers be great at their jobs.

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Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Act-On

See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K! Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketingWant to Create a Personalized Buyer Journey?

How Act-On University Empowers Customers to Become Better Marketers

Act-On

A customer's experience with Act-On University, which gives customers unlimited access to live and interactive courses for onboarding, product training, and best practices.

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Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Ignite Tech

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. Q&A with Kevin Bobowski, Act-On CMO. What’s the next initiative Act-On marketing is tackling with Infer?

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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Inside Act-On: A Conversation with Nina Church-Adams

Act-On

Nina Church-Adams recently became Act-On’s SVP of Marketing. Learn more about a member of Act-On's leadership team. Over her career, she’s held marketing management and executive roles at the Nike Foundation, American Express, D+H, and Finastra.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy.

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Act-On: The Ideal Mid-Market Solution

Act-On

The answer is clear: Act-On provides the ideal mid-market solution. Act-On customer Mark Terry used other marketing automation systems over the years, including Oracle and Salesforce. However, none were as easy to use as Act-On, he reports. “It’s Other Act-On customers had similar results. Customer Richard Longo says using Act-On’s system minimized guesswork and substantially reduced the number of hours the previous system required.

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Most viewed part of Act-On’s Platform – now even more awesome!

Act-On

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management

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Once-in-a-lifetime total solar eclipse brings Act-On team together across offices

Act-On

The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event. Corporate Marketing Life eclipse marketing team eclipse mission statement values

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position.

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Act-On’s First User Conference – i?marketing (Part 1)

Marketing Action

This was our way of showing love to the extended Act-On ecosystem! In true Act-On fashion, we adjusted by getting creative with seating, ordering more food, and making sure all folks were seamlessly taken care of. The post Act-On’s First User Conference – i?marketing

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Microsoft Dynamics CRM Integration with Act-On Software

Marketing Action

Editor’s Note: If you’re attending the Microsoft Dynamics Convergence conference in New Orleans March 18–21, stop by the Act-On booth (#2350) for conversation or a demo with Theresa Klinger and Jeff Linton. Data fields are being pulled from CRM and then pushed back by Act-On.

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For Act-On Customers: i ? marketing

Marketing Action

Well, we’re here to deliver not only on that, but on the promise of making you a better marketer! marketing on Tuesday, October 8, in San Mateo California. Seen amazing results since implementing Act-On? Discovered other uses for Act-On?

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Know Your CMO: Getting Acquainted with Act-On’s Michelle Huff

Act-On

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy

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6 Reasons Why You Don’t Want to Miss the Act-On i ? marketing Roadshow

Act-On

There is no resting on laurels in marketing ― we always need to be learning, thinking ahead, and improving our skills. If so, you’ll have an opportunity to do all these things when you sign up to attend an Act-On i ♥ marketing, an Adaptive Journeys™ Roadshow in San Francisco on June 12 th !

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Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. The sentence above is more than just boilerplate “marketing jargon” Act-On slaps onto its press releases and other collateral. As a company built by marketers for marketers, we are – from CEO to summer intern – focused on the needs of the CMO and their marketing teams. Act-On’s Leader Highlights.

Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software

Act-On

Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their customers.

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Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel

Act-On

Everyone in marketing and sales and on the executive team knows about the “lead-to-revenue funnel.” These stages increase revenue by allowing sales to focus on those individuals and accounts most likely to result in a closed/won deal and also those ready to engage with a salesperson.

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Act-On Employees Give Thanks

Marketing Action

I am thankful for the opportunity I had with Act-On this year to live in the UK and help build the Act-On UK office. I am thankful that during my first week on the job here at Act-On, I got to have a beer and a chocolate doughnut—at the same time.

Act-On Inbound has arrived

Marketing Action

You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. The post Act-On Inbound has arrived appeared first on Marketing Action Blog - Act-On.

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Act-On Debuts on Inc. 500 List At #172

Marketing Action

We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. We scored #172 on the list of 500; we are #17 on the list of the top 100 software companies; and we are #2 in Oregon and the Portland metro area. The post Act-On Debuts on Inc.

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

Modern Marketing

Specifically, this refers to tailoring the timing and content of each campaign based on insights captured through previous interactions. I know, I know you have all the data you could ever need, blah, blah blah.

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Act-On “Gamify Green for Good” Hackathon Scores Donation for Code Scouts

Marketing Action

Act-On’s first annual “Gamify Green for Good Hackathon drew talented coders with exciting, innovative green ideas. The winning non profit was Code Scouts , an organization that focuses on helping women learn software development. This project was built on Windows 8.

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Act-On Software’s Q2 Growth Driven by Product Innovation and Customer Demand

Marketing Action

As in all previous quarters since Act-On’s founding, the most recent quarter was the biggest quarter in the life of the company. We introduced Act-On Inbound, a new application that helps marketers improve their content creation efforts by providing search engine optimization, and improve their online pay-per-click advertising by directly integrating their online advertising programs with the rest of their lead generation efforts. Corporate Act-On Act-On Software

Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

DiscoverOrg

This can be inferred based on the information in the Scoop. For a company responsible for extremely personal information on half of all Americans, this is a huge problem. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”. Perhaps one of our shrewd clients convinced Equifax to invest based on the pains reported just weeks ago.).

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Happy Holidays from Everyone at Act-On

Marketing Action

The post Happy Holidays from Everyone at Act-On appeared first on Marketing Action Blog - Act-On. From our robot labs to yours… wishing you happy holidays and all the joys of the season.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software.

Marketing’s Bright New Tool: Act-On Anywhere

Marketing Action

We don’t talk about the future much, and we don’t try to sell you on our products. All that said, I’m going to turn the rest of this post over to our CMO, so he can tell you about Act-On’s new innovation and why it matters to the future of marketing. What is Act-On Anywhere?

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Agency Enjoys 100% Growth with Act-On Marketing Automation

Marketing Action

Time for some strategic spring cleaning: shaking out rugs, cleaning blinds, washing the windows from the outside (even the ones on the second floor). Act-On [allows] us to accomplish more with less.” – Bob Parina, President and Creative Director, CoreElement.

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Act-On Elected to Forbes “America’s Most Promising Companies” list

Marketing Action

Our biggest company news last week was landing a coveted spot on the Forbes “America’s Most Promising Companies” list. This accolade is further validation of the premise we bet the company on: the “last-mover advantage.” The Act-On SaaS is clean and simple, known for its ease of use and implementation. The post Act-On Elected to Forbes “America’s Most Promising Companies” list appeared first on Marketing Action Blog - Act-On.

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions. Act-On Software is another low-cost system, starting at $500 per month. Act-On will also string together related tweets to give a sense of the on-going dialog.

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Act-On Software a Leader in Marketing Automation

Marketing Action

Over 700 reviews on marketing automation technologies were sourced across 14 companies. Act-On is clearly a favorite amongst users who have shared their experiences and overall satisfaction with marketing automation. Get a demo of the act-on platform.

6 Marketing Strategies to Improve Your Campaigns

Act-On

Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

Act-On

Account-Based Marketing Adaptive Marketing B2B Marketing Email Marketing Marketing Automation Personalization Act-On marketing automation B2B marketing marketing automation marketing automation personalization

4 Marketing Strategies That Turned Act-On Into One of the Top 5 Fastest Growing Marketing Companies

bizible

Kevin Bobowski , of Act-On Software, was the featured guest and offered valuable advice with knowledge he’s gained throughout his career from his start in finance, to his development and rise to the top as VP of Marketing at Act-On. Monday, Dec.

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