Pulpo Media Improves Lead Generation Efforts with Act-On


Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it. Corporate Lead Generation

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Most viewed part of Act-On’s Platform – now even more awesome!


Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. tracking within Act-On emails sent through Microsoft Outlook.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to assess which cultural moments are right for your brand to act on

Sprout Social

These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Don’t be afraid to sit out on a cultural advertising opportunity if it feels too forced.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. The leaders quadrant in this sector is quite crowded, with Act-On , Eloqua , Pardot , and Marketo all jostling for position. Act-On, Pardot, and Genius specialize in smaller companies than Marketo or Silverpop, which in turn serve generally smaller clients than Eloqua or Neolane.

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Now, however, automation platforms collect and organize customer data in advance–making it easier to provide the right messages at the right time based on data-driven insights.

Act-On vs Hubspot: Which one is right for your business?

Visitor Queue

A close competitor of Hubspot is Act-On. The post Act-On vs Hubspot: Which one is right for your business? appeared first on Visitor Queue Blog | Identify Website Traffic. I can guarantee that you’ve heard of Hubspot before.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies. The post Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast] appeared first on.

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Five Big Trends That Shopify Stores Need to Act On Right Now


If you’re after a navel-gazing article about future possibilities or hunches on what might become mainstream, then sadly, dear reader, you’re in the wrong place. We spoke to experts who work on Shopify stores day-in-day-out to see what’s already on the horizon, impacting businesses like yours.

21 Digital Experience Trends to Act On In 2019


Each year, digital marketers spanning all industries look for expert predictions that will help direct their go-to-market strategies, better engage customers, and deliver a clear ROI on their technology investments. And 2019 will be no different

How to Hire The Perfect Person To Run Your Social Media


Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire. Social Media Marketing hiring recruiting recruitment social marketing social media social media experts social media for business social media marketing

5 Key Differences Between Email Marketing and Marketing Automation


Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

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12 Tips for Amazingly Effective Email Subject Lines for 2018


How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

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7 Ways B2Bers Can Rock Lead Gen Via Social Media


You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website? Demand & Lead Generation Social Media Marketing demand gen demand generation lead lead gen lead generation leads social marketing social media social media marketing

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions. Act-On Software is another low-cost system, starting at $500 per month. Act-On will also string together related tweets to give a sense of the on-going dialog.

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What’s the Best Time to Send an Email to Your List?


Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. There is no best time to email to your list. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

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9 Easy Ways to Get More Leads from Your B2B Blog


Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

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12 Ways to Boost Your Website’s Lead Generation Performance


Check out these 12 proven website lead generation strategies to get more and better leads. With examples! Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

10 Things You Need to Know About Account-Based Marketing


The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through


Advocate Marketing 101 Customer Marketing Act-On Software advocate marketers Advocate Marketing Manager advocate marketing program advocate success B2B marketing career customer engagement customer success Deena Zenyk DocuSign ektron fred bals Heather Foeh hiring Jeff Linton job Meagen Eisenberg Oracle Eloqua SMART Technologies The Advocate Marketing Playbook

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Tips on How B2B Marketers Can Get More Leads


This article covers a few tips for marketers on what they can do to get more and better leads. Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. Demand & Lead Generation B2B demand generation lead lead generation leads marketing

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6 Reasons CRM Users Should Embrace Social Media Management


Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

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Why Video Storytelling Is the Future of Marketing


Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success. Corporate Video content marketing video video content video marketing

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Once is Never Enough: How to Repurpose Content Like a Boss


Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget. Content Marketing content content repurposing marketing content repurpose content repurpose marketing content repurposing

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B2B Public Relations Best Practices to Drive Success


Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more. Brand Marketing Marketing Strategy Podcast

Today’s CMO is tomorrow’s CEO candidate


More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. Marketing Life Marketing Strategy

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When Do You Start Preparing Your 2019 Marketing Plan?


In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan. Marketing Strategy

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Tips for better content, measuring your success and upcoming webinars.


In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy. Corporate

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How to Create a Content Marketing Strategy for Virtual Reality


Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing Strategy

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5 Content Strategy Mistakes that Are Killing Your Results


If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever. Content Marketing Digital Marketing Strategies Inbound Marketing Marketing Strategy

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5 Tips to Get Your Content Shared More Often


Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

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Move Your Marketing Strategy Forward by Going Back to the Basics


Adaptive Marketing Customer Marketing Marketing Strategy Personalization Buyer Personas customer experience customer marketing marketing automation marketing strategy

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How to Perform a 2018 Mid-Year Marketing Assessment with Checklists


On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more. Marketing Strategy checklist marketing checklist marketing plan mid-year mid-year marketing

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What Marketers Need to Know About the EU’s GDPR


The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based. Learn what Marketers need to know about GDPR today. Email Marketing EU/UK GDPR

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How to Create Better Content in 2018


“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

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Top 10 marketing automation tools every marketer must have


Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. How can marketers free up their time to focus on more important aspects, do you ask?

7 Steps to Defining a Marketing-Qualified Lead (MQL)


Demand & Lead Generation

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7 Ways to Generate Leads with Mobile Marketing


Lead Generation Mobile Marketing lead generation mobile mobile device smartphone

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