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5 Black Friday trends marketers can act on this holiday season

Martech

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. For instance, Amazon Prime Big Deal Days drove sales in October. How are holiday shoppers processing this change in the calendar?

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Update on the CARES Act

FMG Suite

It’s tough to keep up with all the new provisions of the CARES Act. Send us an email with the subject line “CARES Act webinar” with your questions and concerns! Send us an email with the subject line “CARES Act webinar” with your questions and concerns! The post Update on the CARES Act appeared first on FMG Suite.

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How leaders should act on an agile marketing team

Martech

As an agile team member, it’s important to help your boss understand the impact of you taking on her ‘really quick task’ to the team. Explain how her role is really valuable in this way and see if she’s willing to brainstorm ways that she can help her staff. Read next: How to build feedback into your agile marketing workflow.

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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. Downstream effects. That’s not necessarily the case. Unforeseen impacts.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Contact and company intent data both have their advantages.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. The DPO must act on your written request. First, here’s a summary of all the key provisions of these laws: Key Provisions.

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Act-On vs Hubspot: Which one is right for your business?

Visitor Queue

A close competitor of Hubspot is Act-On. The post Act-On vs Hubspot: Which one is right for your business? But, there are tons of other tools out there that offer similar services. Both of these tools offer dozens of services. From email marketing and sales […]. appeared first on Visitor Queue Blog | Identify Website Traffic.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

This balancing act is crucial. But any sales leader will tell you that — love them or loathe them — these strategic sales tools are one of the most powerful instruments in their arsenal of deal-closing weapons. To wield them properly, you must approach writing sales proposals as both an art and a science. You don't want to get it wrong.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. As a B2B marketer, lead generation is likely your Job One. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). Success tips for improving the effectiveness of your engagement channels.