Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing

Ignite Tech

As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. Q&A with Kevin Bobowski, Act-On CMO.

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Act-On Buys Marketbright Assets

Customer Experience Matrix

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. The interesting question is why Act-On made the purchase. I discussed this last Thursday with Act-On CEO Raghu Raghaven. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

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Pulpo Media Improves Lead Generation Efforts with Act-On

Act-On

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it. Corporate Lead Generation

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Act-On vs Hubspot: Which one is right for your business?

Visitor Queue

A close competitor of Hubspot is Act-On. The post Act-On vs Hubspot: Which one is right for your business? appeared first on Visitor Queue Blog | Identify Website Traffic. I can guarantee that you’ve heard of Hubspot before.

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. tracking within Act-On emails sent through Microsoft Outlook.

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4 Reasons You Should Act on Influencer Marketing

Content Marketing Institute

On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. For every 1,000 people, the influencer-content shoppers spent an average of $285 more on almond milk.

For Cross Channel Marketing Success, Don’t Sit On Data; Act On It

Oracle

Specifically, this refers to tailoring the timing and content of each campaign based on insights captured through previous interactions. I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line - be it a real checkout line or of the digital/online variety.

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Most viewed part of Act-On’s Platform – now even more awesome!

Act-On

Act-On's new contact report makes it even easier for marketing and sales to connect with customers at a more personal level. Account-Based Marketing Demand & Lead Generation Lead Management

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5 MarTech Trends to Act on Now for 2020

Martech Advisor

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. While automation platforms aren’t new, the amount marketers now rely on them is – and it will only grow in the next year. Now, however, automation platforms collect and organize customer data in advance–making it easier to provide the right messages at the right time based on data-driven insights.

Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]

Crimson Marketing

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Atri Chatterjee is the CMO of Act-On Software , the leading automation provider for small and midsize companies. The post Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast] appeared first on.

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21 Digital Experience Trends to Act On In 2019

E-Spirit

Each year, digital marketers spanning all industries look for expert predictions that will help direct their go-to-market strategies, better engage customers, and deliver a clear ROI on their technology investments. And 2019 will be no different

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions. Act-On Software is another low-cost system, starting at $500 per month. Act-On will also string together related tweets to give a sense of the on-going dialog.

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4 Marketing Strategies That Turned Act-On Into One of the Top 5 Fastest Growing Marketing Companies

bizible

Kevin Bobowski , of Act-On Software, was the featured guest and offered valuable advice with knowledge he’s gained throughout his career from his start in finance, to his development and rise to the top as VP of Marketing at Act-On. Below, read some of the key takeaways from the discussion and don’t forget to join us on Jan. At Act-On, marketing is responsible for a certain amount of bookings per month. Monday, Dec.

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Top 10 marketing automation tools every marketer must have

ClickZ

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. How can marketers free up their time to focus on more important aspects, do you ask?

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New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through

Influitive

Advocate Marketing 101 Customer Marketing Act-On Software advocate marketers Advocate Marketing Manager advocate marketing program advocate success B2B marketing career customer engagement customer success Deena Zenyk DocuSign ektron fred bals Heather Foeh hiring Jeff Linton job Meagen Eisenberg Oracle Eloqua SMART Technologies The Advocate Marketing Playbook

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The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Act-On Integrations. Some API integrations can be used or turned on by anyone with an administrative login. You might also see the term “add-on” or “extension” to describe these kinds of applications. Act-On Integrations. Email on Acid. Email on Acid. Email on Acid. Act-On CRM Integrations.

Inside Scoop: Learning from Equifax – How Sales Can Act on (and Anticipate) a Data Breach

DiscoverOrg Sales

This can be inferred based on the information in the Scoop. For a company responsible for extremely personal information on half of all Americans, this is a huge problem. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”. Perhaps one of our shrewd clients convinced Equifax to invest based on the pains reported just weeks ago.).

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. But remember that channel marketing listed on the home page?

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Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

HS] Why do you think that so much attention and technology and investment been focused on the mid-funnel vs. the challenge of generating more and better leads in the first place? [PA] I think we’re on the verge of a new generation of Cloud Marketing applications that can identify and prioritize opportunities for new campaigns, then build and execute them – unleashing marketers to do more impactful things than coding or trying to do anchor text rotation and in-linking. [HS]

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The 14 Best Marketing Automation Tools

Webbiquity

Here are 14 of the best marketing automation tools based on their popularity with reviewers. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 5) Act-On.

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Neolane announced new features to identify anonymous Web visitors based on prior email interactions and to use external catalog data in dynamic offers.

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The Impact of M&A on the Marketing Automation Industry

Oracle

posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Today, Act-on Software announced it has acquired the assets of Marketbright, one of the original players in the marketing automation space (and truly some of the nicest people in this industry). But this isn’t a story on the success of Act-on or the failure of Marketbright. by Joe Payne | Tweet this One of the most talked-about (260+ comments!)

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The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations Eloqua Integrations HubSpot Integrations Act-On Integrations Pardot Integrations InfusionSoft Integrations (Note: Want to see who’s visiting your website—even if they don’t fill out a form? Some API integrations can be used or turned on by anyone with an administrative login.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations Eloqua Integrations HubSpot Integrations Act-On Integrations Pardot Integrations InfusionSoft Integrations (Note: Want to see who’s visiting your website—even if they don’t fill out a form? Some API integrations can be used or turned on by anyone with an administrative login.

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform

Vidyard

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands. Act-On raised $42 million and appears heading for an IPO. Too often companies make the assumption that simply the act of deploying a marketing automation platform will result in marketing efficiencies. Hubspot and Act-On encompass many inbound features as well as outbound.

Fathom Joins Act-On Agency Partnership (APEX) To Fuel Marketing Automation

Fathom

Read the news release. Be Sociable, Share! Tweet. News Releases

Shaping Marketing Budgets for 2013 with Growth in Mind

Fathom

I’d like to think the meeting went so well because our marketing team submitted a very … Continue reading → The post Shaping Marketing Budgets for 2013 with Growth in Mind appeared first on Fathom. Company News Act-On BrightEdge budget cold-calling 2.0 ‘Tis the season to budget! It is 2013 budgeting time, and I just got out of a meeting with our CFO. Thankfully, I survived.

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When Do You Start Preparing Your 2019 Marketing Plan?

Act-On

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan. Marketing Strategy

Tips for better content, measuring your success and upcoming webinars.

Act-On

In this week's Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy. Corporate

How to Measure Content Marketing: The (Updated) Essential Guide

Content Marketing Institute

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference.

7 Unusual Ways to Increase Your Audience Response

Content Marketing Institute

People often rely on decision defaults – hardwired responses they use without thinking. Some of these automatic behaviors can impact how people act on what they read and how they act.

How Marketing Automation Helps Credit Unions Serve Their Members

Act-On

Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys. Credit Unions Marketing Automation

PGA of America – Personalizing Buyer Journeys to Boost Sales

Act-On

In this video, PGA of America shares its inspiring story using Act-On to achieve record-breaking ticket sales 10 months before the PGA Championship. Adaptive Marketing CRM Email Marketing Forms & Landing Pages

What’s the Best Time to Send an Email to Your List?

Act-On

Act-On's Adaptive Journeys lets you mail to each contact at the optimal time for them, with the optimal message for them, via the optimal channel. There is no best time to email to your list. Adaptive Marketing B2B Marketing Deliverability Email Marketing Personalization

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