Business Facts To Inspire Your Marketing

Marketing Insider Group

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. 99 Business Facts To Inspire Your Marketing in 2022.

The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Two Prerequisites for Successful Business Growth

Vision Edge Marketing

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers.

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews


In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

Review 191

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

How can a B2B Sales Strategy Research help your B2B Business?

Business Brainz

In this post, we will be exploring the strategic selling strategy and how strategic sales research can help your B2B business. And later we will also be focusing on how you can strategize your whole B2B sales process with a sales strategy that will actually work for you and your business.

How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Tony Zambito

Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. To business leaders, it creates an air of unpredictability. Steering them away from doing business with your organization.

Is it Time to Do Some Business Experiments?

Vision Edge Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

Business Consultancy 101: How to Find the Right Fit for Your Business


The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

SEO for Small Businesses


SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy.

Money Lessons For Small Marketing Businesses Post-COVID


The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. Here are three key strategies to consider for your own business.

Business Longevity and Industrial Marketing

Industrial Marketer

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Vision Edge Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance.

Storytelling for Small Business


Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises. Webinars

End-of-Year Martech and Business Software Sales


Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.

Clean up your business-to-business sales and marketing database

Sales Lead Insights

for your direct marketing solutions, check with some business database companies like Dunn & Bradstreet ( . The post Clean up your business-to-business sales and marketing database appeared first on Sales Lead Experts.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

How to Grow Your Business with Voice of the Customer


A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Imagine you’re a consumer on the hunt for a new pair of sneakers.

Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! Create a customer because the customer is what defines your business.

How These Small Businesses Are Winning at Email Marketing

Buffer Marketing

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. The great news for small businesses is that the data shows readers actually like brand emails!  An Flow Small BusinessSending emails. Checking emails.

Build Networks Among Local Businesses


Building networks among local businesses is a powerful tool that provides value for your business and your personal life. What is Business Networking? You can tap into these relationships to gain new business, identify new vendors, and get advice to help you run your business.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Setting Boundaries for Ultimate Business Success

Go Beyond SEO

Did you know that business ownership is one of the most stressful choices you can make in your career? Did you also know that you can manage your stress even as a business owner? The Benefits of Setting Business Boundaries. Their business?

SEO 78

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits.

Why Business Owners Should Invest In Retirement Early


The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.

6 online marketing strategies for small businesses


Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. How a small business can do it.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

10 Email Marketing Platforms To Grow Your Business


Lessons from running my business: 1) Email marketing is like plumbing. Therefore, why not use it to make your business grow faster and smoother. How to Choose an Email Marketing Software for your Business? AWeber AWeber is a simple email marketing platform for small businesses.

Email 306

The Basics of Small Business Branding


As a small business owner trying to gain more visibility, adopting a strategy for your branding is essential in scaling up your productivity and profitability. Head to our previous post discussing branding your small business on a budget. 5 Tips to Launch Your Small Business Brand .

How to create an airtight contract for your creator business


Gone are the days when business relationships started with a handshake and got formalized through dinners. It acts as a failsafe against delayed payments, scope creep, and an overall tank in business revenue because of misaligned cash flow. Streamline your business operations.

Three Reasons To Claim Your Google My Business Listing

Go Beyond SEO

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Yet, 56 percent of potential Google My Business accounts have not been claimed. Keep reading for the top 3 reasons to claim your Google My Business listing. How Do I Claim My Business on Google?

List 85

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

How to Deal With Fake Negative Reviews of Your Business

Go Beyond SEO

However, by handling reviews the right way , you can protect the reputation of your business. Most businesses have to deal with a fake review at some point. Even GoBeyond got a fake review on the Better Business Bureau website.

Review 131

Business-to-Business (B2B) Marketing Guide

As business owners, entrepreneurs, and marketers, we often use the word “marketing” in a general sense that can apply to any and all situations. B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing.

6 Ways Small Businesses Are Celebrating Earth Day

Buffer Marketing

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Resources Flow Small Business

Why Data is Vital for Business Digital Transformation


Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Writers and business experts also often consider data and analytics to be foundational to a digital transformation.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.