The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews


In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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Money Lessons For Small Marketing Businesses Post-COVID


The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. Here are three key strategies to consider for your own business.

Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

How to Grow Your Business with Voice of the Customer


A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Imagine you’re a consumer on the hunt for a new pair of sneakers.

Is it Time to Do Some Business Experiments?

Vision Edge Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

20 Best Business Podcasts to Listen To

Visitor Queue

The world of business is constantly changing and evolving. Listening to business podcasts is a great way to stay up-to-date on industry trends. Business podcasts are free learning resources that are packed with information that can help you personally and professionally.

10 Email Marketing Platforms To Grow Your Business


Lessons from running my business: 1) Email marketing is like plumbing. Therefore, why not use it to make your business grow faster and smoother. How to Choose an Email Marketing Software for your Business? AWeber AWeber is a simple email marketing platform for small businesses.

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Three Reasons To Claim Your Google My Business Listing

Go Beyond SEO

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Yet, 56 percent of potential Google My Business accounts have not been claimed. Keep reading for the top 3 reasons to claim your Google My Business listing. How Do I Claim My Business on Google?

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Head of Product Growth at Reputation, & Lindsay Harrison, Marketing Coordinator, Grand Pacific Resorts

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

Why Business Owners Should Invest In Retirement Early


The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.

6 online marketing strategies for small businesses


Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. How a small business can do it.

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. And when it comes to business, the history of sweeping mental health under the rug still exists.

The importance of digitalization for local businesses


Are you looking for the best way to propel business innovation? A great example of this is the positive effect of bringing digitalization for local businesses. Like any fundamental change to the way a business works, digitalization needs to be done in a strategic way.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? A shift is occurring for B2B Marketers.

How to Generate Leads for Small Business: 5 PROVEN Tips


Are you wondering how to generate leads for your small business? Lead generation is crucial for your business’s success and viability, no matter what size it is. In today’s tutorial, we’ll walk you through 5 proven tips on how to generate leads for small business.

How Email Deliverability Affects Your Business

Marketing Insider Group

Pros like Ontraports postmasters help businesses figure out their technical gaps and bump up their deliverability rates. The post How Email Deliverability Affects Your Business appeared first on Marketing Insider Group. Attention is a limited resource.

Online Marketing Tools for Small Business


When you’re running a small business , it’s difficult to dedicate time specifically to marketing. The digital world is made up of multiple channels that seem to require constant management, essentially making marketing a second full-time job for managers and business owners.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Vision Edge Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits.

Seven Non-Traditional Ways to Finance Your Small Business


Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Finance Your Small Business Today.

6 Digital Marketing Strategies To Set Your Small Business Up For Success


Businesses. Even bigger enterprises were considered to being worthy of calling legitimate businesses. Small businesses, on their own, started rewriting several industries and practices. Marketing, for one, has always been a big challenge for small businesses.

How the Pandemic Economy will Shape Business in 2021


There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. This enables businesses to scale projects more quickly, as well as leverage a more secure data environment to avoid cyber intrusions on local data systems.

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Business Development Team Structure

Hinge Marketing

New business is the lifeblood of any professional services firm. New clients and new work from existing clients drive a firm forward and provide opportunity for both professional and business growth. Business Development Defined. How Business Development Is Evolving.

How to Deal With Fake Negative Reviews of Your Business

Go Beyond SEO

However, by handling reviews the right way , you can protect the reputation of your business. Most businesses have to deal with a fake review at some point. Even GoBeyond got a fake review on the Better Business Bureau website.

How to Set Business and Marketing Goals Amidst Uncertainty

Marketing Insider Group

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Setting Business and Marketing Goals Amidst Uncertainty.

How to Personalize Your Small Business Marketing Strategy


Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. Guest post by Grace Murphy.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

The Importance of an Email Marketing Database for a Business


However, with the right approach, your email list will become a hugely profitable part of your business. Why is a Healthy Email List Essential to Your Business? Building an email database can be a long, arduous process, especially if your business sells a niche product.

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How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process


After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Does the business have great online reviews? Is the business under-capitalized or financially stressed?

3 Ways to Shift Your Mindset and Get Out of Survival Mode So Your Business Can Flourish

Go Beyond SEO

Making a mindset shift from survival mode to moving your business forward is imperative for your growth. Staying in survival mode isn’t sustainable, and it won’t help your business evolve and flourish. It’s true: thousands of businesses go under every year.

How Small Businesses Are Using VR For Better Employee Training Outcomes


The problem with VR in the past was that it has been too expensive for many smaller businesses. Now with more affordable options available, what does this mean for small business owners? According to Round Table Learning, $20,000 is the lowest a business can expect to pay.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Will Bankruptcy Help Businesses Survive COVID-19?


We expect that many businesses that exist today will not be able to say the same in the years to come. It is not as though this is the ideal path for any growing business of course, but sometimes this is just about the only thing that works. How Small Businesses Can Use It.

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