Business Related Topics 
Vision Edge Marketing
SEPTEMBER 10, 2024
Most of us would agree a customer-centric value proposition (value prop) is prime material to construct the bridge between your business and customers to achieve long-term sustainable success. CLV quantifies the long-term value a customer brings to a business. But how do you measure and determine its worth?
Trade Press Services Newsletter
NOVEMBER 7, 2024
“You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations. Individuals and organizations choose to work with your business out of countless options.
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Vision Edge Marketing
OCTOBER 22, 2024
we’ll explore how three elements data-driven insights, advantageous excellence, and stellar performance management enable business leaders and boards of directors (BODs) to create something new or bring about change when they emerge from the crucible. Below are some of the business challenges most frequently mentioned.
Vision Edge Marketing
NOVEMBER 11, 2024
Massive activity, on the other hand, involves being busy for the sake of being busy. Long-term business value and success, operational excellence, growth, and innovation require massive action rather than massive activity. When this is the modus operandi for your business, you and your team are in the realm of massive activity.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Vision Edge Marketing
NOVEMBER 19, 2024
Now, let’s translate this imagery into the world of business. Creating a customer-centric business that grows long-term value is much like intentionally growing a forest. In no particular order, these five best practices for growing a business are the focus of this episode of What’s Your Edge ? And forests are valuable.
Marketing Insider Group
AUGUST 7, 2024
Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.
Speaker: Jesse Hunter and Brynn Chadwick
Join our experts Jesse Hunter and Brynn Chadwick for a deep dive into how businesses can use automation to scale personalization while maintaining the trust and authenticity that drives sales success. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams.
Speaker: Kevin Burke
Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results. Whether you’re just starting your AI journey or looking to refine your approach, this session will give you the tools to thrive in the AI-driven future.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.
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Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it.
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