The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews


In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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How Email Deliverability Affects Your Business

Marketing Insider Group

Pros like Ontraports postmasters help businesses figure out their technical gaps and bump up their deliverability rates. The post How Email Deliverability Affects Your Business appeared first on Marketing Insider Group. Attention is a limited resource.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Three Reasons To Claim Your Google My Business Listing

Go Beyond SEO

If you haven’t already jumped on the Google My Business bandwagon, now’s the time. Yet, 56 percent of potential Google My Business accounts have not been claimed. Keep reading for the top 3 reasons to claim your Google My Business listing. How Do I Claim My Business on Google?

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How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Your Google Business Listing Matters.

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Money Lessons For Small Marketing Businesses Post-COVID


The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. Here are three key strategies to consider for your own business.

Seven Non-Traditional Ways to Finance Your Small Business


Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Finance Your Small Business Today.

How to Grow Your Business with Voice of the Customer


A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Imagine you’re a consumer on the hunt for a new pair of sneakers.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? A shift is occurring for B2B Marketers.

6 online marketing strategies for small businesses


Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. How a small business can do it.

The importance of digitalization for local businesses


Are you looking for the best way to propel business innovation? A great example of this is the positive effect of bringing digitalization for local businesses. Like any fundamental change to the way a business works, digitalization needs to be done in a strategic way.

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Businesses are adapting quickly to remain relevant.

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The Importance of an Email Marketing Database for a Business


However, with the right approach, your email list will become a hugely profitable part of your business. Why is a Healthy Email List Essential to Your Business? Building an email database can be a long, arduous process, especially if your business sells a niche product.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Three Key Risks in Business Investments


But as a business owner , making investments on behalf of your company can be a make-or-break decision that, understandably, requires significant time and consideration. Financial loss is, not surprisingly, the number one concern for business investments. Contributed post.

How to Add Your Business to Google Maps

Marketing Insider Group

Are you looking to add your business to Google Maps? This makes your business more accessible to your customers. You may be asking, “how to get my business on Google Maps?” Keep on reading to learn how to list your business on Google Maps. Verify Your Business.

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How Small Businesses Are Using VR For Better Employee Training Outcomes


The problem with VR in the past was that it has been too expensive for many smaller businesses. Now with more affordable options available, what does this mean for small business owners? According to Round Table Learning, $20,000 is the lowest a business can expect to pay.

How to Personalize Your Small Business Marketing Strategy


Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. Guest post by Grace Murphy.

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

“Is content marketing the right choice for my business?” Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. Small Businesses: Content Marketing Is a Strategic Advantage.

How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process


After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Does the business have great online reviews? Is the business under-capitalized or financially stressed?

Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’,

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Email Marketing Vs Chatbots - Which is Best for Your Business?


As simple as it sounds, without leads, you don’t have customers, which means you don’t have a viable business. Despite being so standardised, web form abandonment is one of the biggest problems plaguing businesses; In fact, 81% of people have abandoned a form after starting to fill it out.

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Will Bankruptcy Help Businesses Survive COVID-19?


We expect that many businesses that exist today will not be able to say the same in the years to come. It is not as though this is the ideal path for any growing business of course, but sometimes this is just about the only thing that works. How Small Businesses Can Use It.

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10 Email Marketing Platforms To Grow Your Business


Lessons from running my business: 1) Email marketing is like plumbing. Therefore, why not use it to make your business grow faster and smoother. How to Choose an Email Marketing Software for your Business? AWeber AWeber is a simple email marketing platform for small businesses.

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Business Continuity | Reinvention & Digital Transformation


When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. 86% of views of business-related videos take place on desktop browsers.

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New Year’s Resolutions for Business Owners in 2021

Outbound Engine

If you’re used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? Here are a few business resolution ideas to get you started.

4 fears that prevent you from starting your own business


Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. This is a really common fear that prevents eager business owners from leaving their day job. Redefine success to conquer your fear of starting a business.

Data Quality Concerns Impact CCPA Business Projects


That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use.

Unveiling the secrets of top influencers – This is how they beat their sales competition

Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier. In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales.

Why Business Owners Should Invest In Retirement Early


The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.