Business Related Topics 
Marketing Insider Group
MAY 10, 2022
The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. 99 Business Facts To Inspire Your Marketing in 2022.
Vision6
SEPTEMBER 20, 2020
We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19
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Vision Edge Marketing
SEPTEMBER 20, 2022
The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.
HG Data
FEBRUARY 19, 2023
The post Small Business Data Set appeared first on HG Insights. Briefs & Guides HG Learning Zone Latest Posts Product Documentation brief fact sheet small business data set smb
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
UpCity
OCTOBER 18, 2020
In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.
Business Brainz
DECEMBER 3, 2021
In this post, we will be exploring the strategic selling strategy and how strategic sales research can help your B2B business. And later we will also be focusing on how you can strategize your whole B2B sales process with a sales strategy that will actually work for you and your business.
Webbiquity
NOVEMBER 12, 2022
In business, efficiency is about getting the most out of your available resources. Improving profitability by cutting expenses and ramping up production is just basic good business practice. Here are five tips on how to make efficiency an everyday priority in your business.
NuSpark Consulting
FEBRUARY 10, 2023
The post Customer Centricity- An Important Key to Business Growth first appeared on NuSpark Consulting.
Outbound Engine
DECEMBER 4, 2019
It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.
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Vision Edge Marketing
JANUARY 19, 2021
We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.
Vision Edge Marketing
MARCH 14, 2023
As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds.
Tony Zambito
JANUARY 26, 2022
Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. To business leaders, it creates an air of unpredictability. Steering them away from doing business with your organization.
HG Data
MARCH 14, 2023
$200M Business Intelligence and Analytics Tools Opportunity! HG Insights enables go-to-market (GTM) teams to understand the size, shape, and structure of … The post HG Use Case: Business Intelligence & Analytics Opportunity appeared first on HG Insights.
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
US Data Corporation
MARCH 17, 2023
Want to make the most out of Instagram for your business? Here is a comprehensive guide on how to make the most of Instagram for your business, from getting started to making money. The post Want to Make the Most Out of Instagram for Your Business?
Sharpspring
NOVEMBER 8, 2021
SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy.
Webbiquity
JULY 7, 2021
The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. Here are three key strategies to consider for your own business.
Vision Edge Marketing
JANUARY 24, 2023
Growth is going to be challenging according to the recent Business Roundtable survey. Is it fully aligned with your strategy and your business goals? A document that outlines the steps and strategies their business is going to take to achieve its goals and objectives.
Speaker: James Gilbert, Head of Marketing at CRMNEXT
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
Vision Edge Marketing
MAY 24, 2022
Are you feeling like me, wondering “what’s next” at the start of each business day? Growing your business in the sea of uncertainty is the focus of this episode of What’s Your Edge? Uncertainty has always been an element of business. Such is the current business environment.
Spiralytics
JANUARY 31, 2023
As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.
Webbiquity
FEBRUARY 28, 2022
The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there.
Industrial Marketer
APRIL 12, 2022
Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.
Buffer
NOVEMBER 1, 2022
Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month.
Marketing Insider Group
NOVEMBER 22, 2022
Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps.
Webbiquity
DECEMBER 13, 2021
Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.
Vision Edge Marketing
MAY 11, 2021
Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance.
Advertiser: ZoomInfo
More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content.
HG Data
FEBRUARY 22, 2023
In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how customers are now able to leverage the power of the HG Platform to uncover small and mid-sized business market opportunities and optimize potential revenue streams.
MarketMuse
JANUARY 7, 2022
Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises. Webinars
Buffer
OCTOBER 27, 2022
For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. There are many ways that businesses can post for Small Business Saturday.
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Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.
SendX
JULY 1, 2021
A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Imagine you’re a consumer on the hunt for a new pair of sneakers.
Biznology
SEPTEMBER 23, 2020
The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.
HG Data
MARCH 14, 2023
$200M Business Intelligence and Analytics Tools Opportunity! HG Insights enables go-to-market (GTM) teams to understand the size, shape, and structure of … The post HG Use Case: Business Intelligence & Analytics Opportunity appeared first on HG Insights.
Vision Edge Marketing
AUGUST 17, 2021
Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits.
Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier. In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales.
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