Twitter for Business: Is It Time?

Webbiquity

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Twitter is in trouble.

Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

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Small Business COVID-19 Outlook

Webbiquity

The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. This is a shift never seen before, and the implications for small businesses are staggering. Finally, do what your business does best.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Six Benefits of Business Process Automation for Your Small Business

Webbiquity

Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. Take the redundancy out of your business while improving consistency. Guest post by Kurt Webber.

Business to Business for Small Business

Webbiquity

Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Big businesses market their strengths easily.

4 Metrics Every Business Should Be Monitoring

Biznology

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes.

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers.

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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

4 fears that prevent you from starting your own business

Biznology

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. This is a really common fear that prevents eager business owners from leaving their day job. Starting a business is a lot of work.

4 Business Strategies You May Be Overlooking

Marketing Insider Group

Innovation is the name of the game for businesses in 2019. The post 4 Business Strategies You May Be Overlooking appeared first on Marketing Insider Group.

Six Useful Tips for Successfully Modernizing Your Small Business

Webbiquity

Getting a small business off the ground isn’t easy. However, there’s another way of looking at it: larger businesses are often at a disadvantage, shackled to expensive legacy systems that are too costly to modernize, while smaller, more agile businesses can stay on their toes.

Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. Brand awareness is often an issue as many SaaS tools are produced by startups and small businesses that are not established in the marketplace.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

4 Ways to reduce small business debt

Biznology

Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. Guest post by Cassy Hathaway.

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How to Start Using Video for Business

Webbiquity

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Keep it short and catchy to hold the attention of busy prospects with short attention spans through the end of your video.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

The post Business-to-Business Telemarketing: Wasting Your Money? Are you dialing for dollars or wasting your money with telemarketing?

Grants and Resources for Minority Business Owners

ClearVoice

As an African American woman and business owner, my heart aches and rejoices for the civil discourse currently happening around the world and in our backyards — right here in America. Current business grants for minorities: 1. WeWork offers grants for black-owned businesses.

[Updated 2018] Ultimate Small Business Marketing Guide

SendX

Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. Whether you are a professional blogger or just getting started with your SAAS software businesses.

Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

While it is essential to take a break, leaving the customers altogether is not what any business would want. MailerLite If you are a small or medium-sized business and want to send in an email with a creative touch then MailerLite can work well.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. The post Best Digital Marketing Tools for Small Businesses appeared first on Marketing Insider Group.

Ultimate Small Business Marketing Guide [Updated 2020]

SendX

Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. Whether you are a professional blogger or just getting started with your SAAS software businesses.

6 Business Growth Trends That Will Dominate 2020

Biznology

As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts.

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Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Industry News Performance Measurement business growth digital marketing marketing performance

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? A shift is occurring for B2B Marketers.

Business as (Un)usual

Carla Johnson

Normally, that’s exactly what you need…when it’s business as usual. The post Business as (Un)usual appeared first on Carla Johnson March 20, 2020 I’ve worked from home for the last 19 years.

The Social Business Imperative

Marketing Insider Group

What is the value of a social business? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around the world. That we truly have a social business imperative. The Social Business Imperative.

Has social business finally arrived?

Biznology

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. It transforms business processes – Both front and back-end processes are changing.

The business of data

Biznology

Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation. Thus, the farming equipment business has evolved into one that provides machines that have intelligence built in.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Strategies for Businesses to Reclaim Lost Revenue From COVID-19 Business Interruption

Biznology

Regardless of your industry, there’s a good chance you’re experiencing some level of business interruption from the global COVID-19 pandemic. Lockdowns and orders that non-essential businesses must close have severely impacted company owners around the world.