The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Six Benefits of Business Process Automation for Your Small Business

Webbiquity

Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. Take the redundancy out of your business while improving consistency. Guest post by Kurt Webber.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why Business Owners Should Invest In Retirement Early

Biznology

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business. 8 Strategies for LinkedIn Stories to Grow Your Business.

Small Business COVID-19 Outlook

Webbiquity

The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. From resource allocations being shifted by manufacturers to products such as protective face masks, to a boom in telecommunications services and closing of non-essential businesses, plus everything in between. This is a shift never seen before, and the implications for small businesses are staggering. Guest post by Meredith Young.

Executive Insights: Data Literacy and Real Business Intelligence

Marketing Insider Group

When I joined my longtime colleague and friend Howard Dresner at his company Dresner Advisory Services earlier this year, I was excited to be going back to my roots in Business Intelligence (BI).

How to Create and Utilize Your Small Business’s Mission Statement

Webbiquity

A mission statement tells customers why your business exists and what you care most about. According to the Small Business Administration (SBA), there are approximately 31.7 million small businesses in the United States. Guest post by Lexie Lu.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Business to Business for Small Business

Webbiquity

Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal. Big businesses market their strengths easily. What about small businesses though—can they have the same success?

Business Development Team Structure

Hinge Marketing

New business is the lifeblood of any professional services firm. New clients and new work from existing clients drive a firm forward and provide opportunity for both professional and business growth. Business Development Defined. How Business Development Is Evolving.

4 Ways to reduce small business debt

Biznology

Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt.

6 online marketing strategies for small businesses

RockContent

Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. You should be available for answering questions, as well as interacting with people and subjects that are inserted in the same universe as your business. How a small business can do it. How small business can do it.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

FAQ About PCI DSS – Essential Security For Businesses

Webbiquity

If your B2B or consumer business accepts card payments—whether it is one or thousands—you must abide by the rules implemented by the PCI DSS. This is a security standard that is in place for all businesses and organizations that handle cardholder information. Contributed post.

FAQ 130

Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. The post Best Digital Marketing Tools for Small Businesses appeared first on Marketing Insider Group.

Four Ways to Ensure You Look the Part in Business

Webbiquity

In business, you need to work hard to keep the ship steady. Building relationships is huge in business, so networking and making new connections should be high on your list of priorities. Looking good can help you boost the perception of the entire business.

How to Use Customer Segmentation to Grow Your Business

Marketing Insider Group

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. In this article, we’ll outline how to key factors to customer segmentation you can use to grow your business.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Will Bankruptcy Help Businesses Survive COVID-19?

Biznology

We expect that many businesses that exist today will not be able to say the same in the years to come. It is not as though this is the ideal path for any growing business of course, but sometimes this is just about the only thing that works. How Small Businesses Can Use It. No one anticipated the COVID-19 pandemic, and it has put a lot of businesses on the ropes. Without this option the business would most likely go out of business entirely.

Help 80

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Industry News Performance Measurement business growth digital marketing marketing performance

Survey 243

Ultimate Small Business Marketing Guide [Updated 2020]

SendX

Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. Whether you are a professional blogger or just getting started with your SAAS software businesses.

Embrace Your Small Business Brand Individualism

Hatchbuck

From your product to your team, your small business brand is one of a kind — so celebrate it! Here’s what you need to know to take center stage and shine through all the big business competition. A small business CRM allows you to tap into who your customers really are.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. 86% of views of business-related videos take place on desktop browsers.

Trends 132

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

Business Software Buying Stabilizes: Pandemic Stage 3

Webbiquity

As the economy has moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through phases, much like the classic stages of grief. But the economy is gradually, carefully being re-opened, and life (and business) have to go on. In the company’s most recent study, 60% of business buyers now say they plan to spend the same (as forecasted) or more on software this year, up strongly from 45% in April.

Buy 153

4 Metrics Every Business Should Be Monitoring

Biznology

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. million small businesses in the United States, and the economy is growing at a rate of about 3.4 However, not every business that gets started thrives, and each year thousands shut their doors for good.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

4 fears that prevent you from starting your own business

Biznology

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. This is a really common fear that prevents eager business owners from leaving their day job. Redefine success to conquer your fear of starting a business.

4 Business Strategies You May Be Overlooking

Marketing Insider Group

Innovation is the name of the game for businesses in 2019. The post 4 Business Strategies You May Be Overlooking appeared first on Marketing Insider Group. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to […].

Six Useful Tips for Successfully Modernizing Your Small Business

Webbiquity

Getting a small business off the ground isn’t easy. However, there’s another way of looking at it: larger businesses are often at a disadvantage, shackled to expensive legacy systems that are too costly to modernize, while smaller, more agile businesses can stay on their toes. Although it can seem daunting, there are definitely ways and means of modernizing and making sure your business runs smoothly without completely breaking the bank. Guest post by Lilach Bullock.

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees. Growing a business requires financial investments, hard work, business savvy, creativity, and a little luck. An online business has lots of moving parts to manage. For a small business, a lawsuit is a potential deathblow.

Online 150

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? A shift is occurring for B2B Marketers.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. This is where many businesses fall short, because it is easy to jump on a new social channel and fill out the profiles without using the same visuals. Not active on social media?