Business Facts To Inspire Your Marketing

Marketing Insider Group

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. 99 Business Facts To Inspire Your Marketing in 2022.

The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19


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Why Business Transformation Must Start with Process, not Technology

Vision Edge Marketing

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

How to Run a Truly Efficient Business


In business, efficiency is about getting the most out of your available resources. Improving profitability by cutting expenses and ramping up production is just basic good business practice. Here are five tips on how to make efficiency an everyday priority in your business.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews


In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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How can a B2B Sales Strategy Research help your B2B Business?

Business Brainz

In this post, we will be exploring the strategic selling strategy and how strategic sales research can help your B2B business. And later we will also be focusing on how you can strategize your whole B2B sales process with a sales strategy that will actually work for you and your business.

Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners

Buffer Marketing

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month.

Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

Chatbots For Online Business: Everything You Need To Know

Marketing Insider Group

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps.

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

Is it Time to Do Some Business Experiments?

Vision Edge Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

How Business Leaders Can Guard Against Inaccurate Preconceived Notions About Buyers

Tony Zambito

Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. To business leaders, it creates an air of unpredictability. Steering them away from doing business with your organization.

How These Businesses are Posting for Small Business Saturday in 2022

Buffer Marketing

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. There are many ways that businesses can post for Small Business Saturday.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement.

Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

AIOps for Small Businesses

TrustRadius Project Management

Did you know that 20% of businesses fail within their first year of operation, and 50% of businesses fail within the first five years? With so many factors determining whether your business sinks or swims, it’s important to take action early!

5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Are you feeling like me, wondering “what’s next” at the start of each business day? Growing your business in the sea of uncertainty is the focus of this episode of What’s Your Edge? Uncertainty has always been an element of business. Such is the current business environment.

SEO for Small Businesses


SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. Without further ado, let’s dive into how SEO can be a pivotal part of your small business marketing strategy.

How These Small Businesses Are Growing Sustainably

Buffer Marketing

Turning down chances to bring more money or manpower into your business can feel foolish. And in a time of billion-dollar valuations, it can be tempting to look at the growth of your business and feel inadequate. Want more on growing a business? Flow small-business-big-lessons

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

4 Keys to Successful Business Leadership

Marketing Insider Group

All businesses need quality leadership. One of our favorite business books we have ever read at MIG isn’t even a book about business. It sounds like it might be more like a self-help book, but it’s a business book through and through.

Money Lessons For Small Marketing Businesses Post-COVID


The global pandemic has disrupted most small businesses in some way. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events. Here are three key strategies to consider for your own business.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2022


Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

Business Consultancy 101: How to Find the Right Fit for Your Business


The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Vision Edge Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance.

How to Grow Your Business with Voice of the Customer


A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Imagine you’re a consumer on the hunt for a new pair of sneakers.

Starting a Blog for Your Business: Checklist


Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. Clearly understand your primary reason for starting a business blog in the first place.

End-of-Year Martech and Business Software Sales


Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.

Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Clean up your business-to-business sales and marketing database

Sales Lead Insights

for your direct marketing solutions, check with some business database companies like Dunn & Bradstreet ( . The post Clean up your business-to-business sales and marketing database appeared first on Sales Lead Experts.

Why Business Owners Should Invest In Retirement Early


The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.

Business Longevity and Industrial Marketing

Industrial Marketer

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results.

6 online marketing strategies for small businesses


Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. How a small business can do it.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Storytelling for Small Business


Discover the essential difference between storytelling in marketing for a small business compared to that of larger enterprises. Webinars

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. This is true for business performance as well. If you want your business to grow, you might need to break some patterns and build new habits.

10 Email Marketing Platforms To Grow Your Business


Lessons from running my business: 1) Email marketing is like plumbing. Therefore, why not use it to make your business grow faster and smoother. How to Choose an Email Marketing Software for your Business? AWeber AWeber is a simple email marketing platform for small businesses.

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Setting Boundaries for Ultimate Business Success

Go Beyond SEO

Did you know that business ownership is one of the most stressful choices you can make in your career? Did you also know that you can manage your stress even as a business owner? The Benefits of Setting Business Boundaries. Their business?

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9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.