Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation. Business users are defined by the “Power of NOW!”

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Trending Sources

The Social Business Shift [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this What’s a social business all about? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

30 Ways to Get Inside the Mind of Your Target Buyer

These 30 findings show the path from respect, to relationship, to business win Trust, support, and transparency: that's what your target buyer really wants.

New exponential publishing drives business growth and revenues

Biznology

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Then they disrupt the industry’s business growth by changing the game. Lesson for leaders.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year. 6 Small Business Problems & How to Fix Them. Business Daily

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?

4 leading edge business technologies every business needs to be successful

Biznology

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

6 Business Skills Every B2B Marketer Must Master

Type A Communications

B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Marketing Strategy essential features small business website

Using Data-Driven Marketing for Business Success

Modern Marketing

Here are some tips on how to use data-driven marketing for business success: Start with how to measure the ROI of your marketing efforts.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Now LinkedIn Is In The Content Business With 150 recognized and respected contributors, LinkedIn just launched their publishing business with an all-star cast. With their reputation as a site for reaching a business audience, they will command a premium CPM.

29 Quotes On The Future of Business

Marketing Insider Group

And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Strategy future of business The world has changed.

8 Timeless Business Lessons From Bill Belichick

Hubspot

As a student of business strategy, I find Belichick to be a fascinating character. 8 Timeless Business Lessons From Bill Belichick. What business lessons did we miss? Business Leadership Daily TacticalEditor's Note: This post was published in 2006.

CSO Insights: The ROI / Business Value Justification Gap

The ROI Guy

ROI / business value justification is not getting the emphasis it should, and remains a challenge for most organizations. So what are you doing to close the ROI / Business Value Justification Gap in 2018?

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Social Media for Local Businesses.

Business volunteering – people or profits?

The B2B Research Blog

Our goal with this project was to help charities attract more volunteers from the business community, and to help businesses implement a more successful volunteering strategy. For example: Volunteering is widespread – 63% of businesses have volunteered in the last year ( Tweet this ).

The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. It is also one of the top sites for business professionals. Businesses should consider each of these platforms carefully.

How is Mobile Changing Business? [INFOGRAPHIC]

Tomorrow People

Check out the impact of mobile phone ownership on business in this KissMetrics infographic. Source: How Mobile is Changing Business – Infographic. Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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How Blending Can Boost Your Business

Modern B2B Marketing

Just like in comedy, much of business is uncovering and realizing insights that consumers haven’t been able to formally articulate or combine yet. The post How Blending Can Boost Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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6 Video Tips for Small Businesses on a Budget

Vidyard

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business.

Why Customer Experience Matters to Your Business

Marketing Insider Group

The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders.

Five Brand Building Tips for B2B Businesses

Webbiquity

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Brand building for B2B businesses is a little different from that for B2C companies.

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Does IQ Matter in Business?

Hubspot

What determines success in the business world? While it's likely that most businesses don't require employees to take an IQ test as part of the application process, IQ tests and scores have long been used as a measure of a person's intelligence and predictors of their success.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. Pressing business leaders today to not only adapt quickly but to rethink many long-held business beliefs. Image via Wikipedia.

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9 Handy Business Calculators That’ll Make Your Life Easier

Hubspot

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”. 9 Handy Business Calculators That’ll Make Your Life Easier. What are your favorite business calculators?

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.

Why Your Business Needs Outbound Lead Generation

Marketing Insider Group

Consumers have changed the way they shop for the things they need and want, and savvy businesses have taken notice. The post Why Your Business Needs Outbound Lead Generation appeared first on PureB2B. Brands are becoming increasingly dependent on the internet.

Business to business market research just 4% of spend

The B2B Research Blog

In their latest report on the state of the market research industry , ESOMAR estimate that just 4% of research spend is on business to business market research. I took a sample of 400 companies which represent the UK business landscape: The 100 companies on the FTSE 100 Index. This reveals that 45% of UK companies operate in business to business markets (and many more have some business to business component to what they do).

29 LinkedIn Tips for Professional Networking, Business & Marketing

Hubspot

The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees.

19 Remarkable Guides on Business Strategy, Leadership and Motivation

Webbiquity

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. ” What Does it Take to Lead a Social Business?

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

If you are a business in the technology, social media, marketing, or sales space, Slack communities might be just the replacement for LinkedIn groups you are searching for. The post Should businesses use LinkedIn groups or Slack for prospecting?

Has social business finally arrived?

Biznology

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. It transforms business processes – Both front and back-end processes are changing.