Vision6

SEPTEMBER 20, 2020

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Business 207

Business Resources Plan Tips 207

UpCity

OCTOBER 18, 2020

In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

Review 162

Review Business Activities Environment 162

Measure Up Marketing

JANUARY 19, 2021

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

Experience 141

Experience Business Test Effective 141

Sales Lead Insights

MARCH 5, 2018

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

Business to Business 100

Business to Business Business Leads Lead 100

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Channel

Biznology

JANUARY 7, 2021

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Does the business have great online reviews? Is the business under-capitalized or financially stressed?

Small Business 157

Small Business Process SWOT Plan 157

Biznology

JANUARY 5, 2021

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. This enables businesses to scale projects more quickly, as well as leverage a more secure data environment to avoid cyber intrusions on local data systems.

Business 113

Business Small Business Environment Fulfillment 113

Outbound Engine

DECEMBER 21, 2020

If you’re used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? Here are a few business resolution ideas to get you started.

Business 68

Business Small Business Blasts Paper 68

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge. When considering small business marketing ideas, think about your audience.

Small Business 87

Small Business SMB Business Buyer Personas 87

Biznology

JULY 21, 2020

We expect that many businesses that exist today will not be able to say the same in the years to come. It is not as though this is the ideal path for any growing business of course, but sometimes this is just about the only thing that works. How Small Businesses Can Use It.

Help 104

Help Business Government Small Business 104

Advertisement

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

RockContent

OCTOBER 16, 2020

However, most people failed to realize that technology and the internet could provide numerous online business opportunities. The internet holds many hidden career opportunities, and most people require little to no skill to get into these and start their online business.

Online 161

Online Business Strategy Youtube 161

Biznology

SEPTEMBER 23, 2020

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.

Business 113

Business Small Business Work Aging 113

RockContent

APRIL 20, 2020

Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. You should be available for answering questions, as well as interacting with people and subjects that are inserted in the same universe as your business. How a small business can do it. How small business can do it.

Small Business 201

Small Business Online Marketing Online Business 201

Marketo

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic.

Business 122

Business Government Marketo Best Practice 122

Advertiser: ZoomInfo

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Course

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. 86% of views of business-related videos take place on desktop browsers.

Trends 132

Trends Business Video Correlation 132

Webbiquity

OCTOBER 2, 2018

Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. From the warehouse to marketing to shipping and receiving, you can automate your business tasks as a way of increasing your bottom line and improving customer satisfaction. Take the redundancy out of your business while improving consistency. Scalability as Your Business Grows.

Small Business 166

Small Business Process Business Automation 166

Biznology

MARCH 14, 2018

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. This is a really common fear that prevents eager business owners from leaving their day job. Redefine success to conquer your fear of starting a business.

Business 136

Business Trade Income PR 136

Act-On

FEBRUARY 20, 2018

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

Marketing Automation 307

Marketing Automation Automation Business CRM 307

Advertiser: ZoomInfo

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Product

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

Target 393

Target Audience Linkedin Business 393

Biznology

SEPTEMBER 30, 2019

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. million small businesses in the United States, and the economy is growing at a rate of about 3.4 However, not every business that gets started thrives, and each year thousands shut their doors for good.

Business 114

Business Acquisition Spot Landing Page 114

Biznology

FEBRUARY 17, 2017

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. This is where many businesses fall short, because it is easy to jump on a new social channel and fill out the profiles without using the same visuals. Not active on social media?

Social Media 122

Social Media Business Correlation Social 122

Sharpspring

NOVEMBER 12, 2020

Emerging from the crazy year we’ve all experienced in 2020 has businesses around the globe scrambling to compete against one another in brand new ways. One of the major business trends for 2020 was the expansion of AI technology, and that will only grow in popularity in 2021.

Trends 61

Trends Business Email Email Campaign 61

Advertiser: ZoomInfo

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Forrester

Biznology

AUGUST 20, 2018

Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt. In the long run, debt can hold back your small business. The majority of business that fail cite cash flow issues as the reason. Take a look at these four ways to reduce small business debt.

Small Business 113

Small Business Business Income Budget 113

Measure Up Marketing

JANUARY 12, 2021

Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business.

Vertical 176

Vertical Business Effective Effectiveness 176

Sharpspring

NOVEMBER 5, 2020

Over the years, inbound marketing has become a staple in many businesses. Business owners and marketers have turned to inbound marketing strategies for small businesses to ensure they remain competitive. For instance, television and radio adverts are expensive for a business.

Small Business 77

Small Business Inbound Marketing Business Strategy 77

Tony Zambito

DECEMBER 12, 2020

Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. And when it comes to business, the history of sweeping mental health under the rug still exists.

Business 171

Business Buyer Personas Viral Statistics 171

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business. 8 Strategies for LinkedIn Stories to Grow Your Business.

Linkedin 204

Linkedin Strategy Business Tagging 204

Webbiquity

OCTOBER 26, 2012

Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal. Big businesses market their strengths easily. What about small businesses though—can they have the same success?

Small Business 183

Small Business Business Business to Business Buy 183

Tomorrow People

NOVEMBER 6, 2020

If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. In fact, the number one reason why startup businesses fail is because there is no market need. As long as you are in business after that. But if you're managing a business, don't overlook the power of optimization.

Business 120

Business Startup Rules Audience 120

Oracle

JUNE 5, 2019

What’s the expected outcome and business impact? Facilitating quarterly reviews with Executive Sponsors and Business Process Owners to review progress, refine and re-prioritize the plan as business needs change over time. The path to value is truly a joint cross-functional effort rooted in alignment, accountability and a shared commitment towards achieving transformational business outcomes.

Positioning 161

Positioning Business Multi-Touch Validation 161

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

ROI

Webbiquity

APRIL 23, 2020

The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. From resource allocations being shifted by manufacturers to products such as protective face masks, to a boom in telecommunications services and closing of non-essential businesses, plus everything in between. This is a shift never seen before, and the implications for small businesses are staggering. Guest post by Meredith Young.

Small Business 127

Small Business Business Startup Blogger 127