The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews


In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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How Email Deliverability Affects Your Business

Marketing Insider Group

Pros like Ontraports postmasters help businesses figure out their technical gaps and bump up their deliverability rates. The post How Email Deliverability Affects Your Business appeared first on Marketing Insider Group. Attention is a limited resource.

Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Add Your Business to Google

Marketing Insider Group

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Your Google Business Listing Matters.

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The Importance of an Email Marketing Database for a Business


However, with the right approach, your email list will become a hugely profitable part of your business. Why is a Healthy Email List Essential to Your Business? Building an email database can be a long, arduous process, especially if your business sells a niche product.

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The importance of digitalization for local businesses


Are you looking for the best way to propel business innovation? A great example of this is the positive effect of bringing digitalization for local businesses. Like any fundamental change to the way a business works, digitalization needs to be done in a strategic way.

Three Key Risks in Business Investments


But as a business owner , making investments on behalf of your company can be a make-or-break decision that, understandably, requires significant time and consideration. Financial loss is, not surprisingly, the number one concern for business investments. Contributed post.

11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Businesses are adapting quickly to remain relevant.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. However, there’s no team better suited to lead that charge than the marketing department.

6 online marketing strategies for small businesses


Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. How a small business can do it.

How to Add Your Business to Google Maps

Marketing Insider Group

Are you looking to add your business to Google Maps? This makes your business more accessible to your customers. You may be asking, “how to get my business on Google Maps?” Keep on reading to learn how to list your business on Google Maps. Verify Your Business.

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10 Email Marketing Platforms To Grow Your Business


Lessons from running my business: 1) Email marketing is like plumbing. Therefore, why not use it to make your business grow faster and smoother. How to Choose an Email Marketing Software for your Business? AWeber AWeber is a simple email marketing platform for small businesses.

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How Small Businesses Are Using VR For Better Employee Training Outcomes


The problem with VR in the past was that it has been too expensive for many smaller businesses. Now with more affordable options available, what does this mean for small business owners? According to Round Table Learning, $20,000 is the lowest a business can expect to pay.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

“Is content marketing the right choice for my business?” Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. Small Businesses: Content Marketing Is a Strategic Advantage.

Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’,

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How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process


After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Does the business have great online reviews? Is the business under-capitalized or financially stressed?

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Four Factors to Consider When Outsourcing Business Processes


For most small businesses to thrive, outsourcing selected business processes is essential. Outsourcing can help you focus on the core activities of your business to achieve overall goals. If your business is planning on outsourcing services, here are four key considerations.

Two Technology Trends for Small Business in 2021


As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. While we’re (hopefully) in the end stages of COVID-19, these two tech trends will continue to help small businesses grow, while keeping costs down.

Data Quality Concerns Impact CCPA Business Projects


That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use.

Will Bankruptcy Help Businesses Survive COVID-19?


We expect that many businesses that exist today will not be able to say the same in the years to come. It is not as though this is the ideal path for any growing business of course, but sometimes this is just about the only thing that works. How Small Businesses Can Use It.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

New Year’s Resolutions for Business Owners in 2021

Outbound Engine

If you’re used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? Here are a few business resolution ideas to get you started.

Small Business COVID-19 Outlook


The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. This is a shift never seen before, and the implications for small businesses are staggering. Finally, do what your business does best.

7 Strategies To Grow Your Online Business


However, most people failed to realize that technology and the internet could provide numerous online business opportunities. The internet holds many hidden career opportunities, and most people require little to no skill to get into these and start their online business.

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Why Business Owners Should Invest In Retirement Early


The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. And when it comes to business, the history of sweeping mental health under the rug still exists.

Business Continuity | Reinvention & Digital Transformation


When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic.

Business video trends worth noting in 2018


If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. 86% of views of business-related videos take place on desktop browsers.

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4 fears that prevent you from starting your own business


Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. This is a really common fear that prevents eager business owners from leaving their day job. Redefine success to conquer your fear of starting a business.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

15 Small Business Marketing Strategies to Help With Growth


There’s no getting around it: A killer marketing strategy is essential for business growth. That said, let’s take a look at fifteen marketing strategies that small businesses like yours are using to expand their reach today. Small Business