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Brand Equity and Customer Value for Business Success

Vision Edge Marketing

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. That is, your business is more likely to experience a higher referral rate and increased share of wallet.

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Use Email Marketing to Drive Business for Car Repair Shops

SendX

Think about the last time you received an email from a business that genuinely caught your attention. Maybe it was a reminder for a service you needed or a tip that helped you out in a pinch.

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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference. Contributed post. Yes, it’s an ad.

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Business Consultancy 101: How to Find the Right Fit for Your Business

Webbiquity

The right business consultancy can help you take your company to new levels of performance. Working together, you will define your business goals, identify and solve problems, and map a plan for success. There are a profusion of business consulting services out there. Do you need a strategic business plan? Final Word.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Here’s 7 digital marketing services every business needs to stay competitive in a saturated market.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. November 16th, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

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5 Key Elements for Building a Successful Data-Driven Product

Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it.

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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

Prove ROI to the broader business. With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames. Harness data from all channels to make decisions in real time. Download the eBook today!

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Conversations have always been at the heart of our most authentic relationships.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.

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Unveiling the secrets of top influencers – This is how they beat their sales competition

Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier.