The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

3 BIG Reasons Your Business Should Be Actively Seeking Quality Reviews

UpCity

In today's B2B environment, is your business doing everything it can Reviews can make or break a buying decision for many people.

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Is it Time to Do Some Business Experiments?

Measure Up Marketing

We often think of experiments as something we do in the realm of science, but there is a place for experimentation in business, especially when needed to make data-informed strategic and tactical decisions. How To Apply the Scientific Method to Your Business.

Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Does the business have great online reviews? Is the business under-capitalized or financially stressed?

How the Pandemic Economy will Shape Business in 2021

Biznology

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. This enables businesses to scale projects more quickly, as well as leverage a more secure data environment to avoid cyber intrusions on local data systems.

New Year’s Resolutions for Business Owners in 2021

Outbound Engine

If you’re used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? Here are a few business resolution ideas to get you started.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Here is a list of small business marketing ideas and tips to give you a competitive edge. When considering small business marketing ideas, think about your audience.

Will Bankruptcy Help Businesses Survive COVID-19?

Biznology

We expect that many businesses that exist today will not be able to say the same in the years to come. It is not as though this is the ideal path for any growing business of course, but sometimes this is just about the only thing that works. How Small Businesses Can Use It.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

7 Strategies To Grow Your Online Business

RockContent

However, most people failed to realize that technology and the internet could provide numerous online business opportunities. The internet holds many hidden career opportunities, and most people require little to no skill to get into these and start their online business.

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Why Business Owners Should Invest In Retirement Early

Biznology

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% But it’s alarming how many small business owners fail to save for retirement.

6 online marketing strategies for small businesses

RockContent

Investing in online marketing for small businesses is democratic and brings a lot of benefits. Thus, SEO is essential when it comes to Digital Marketing for small businesses. How a small business can do it. How a small business can do it. You should be available for answering questions, as well as interacting with people and subjects that are inserted in the same universe as your business. How a small business can do it. How small business can do it.

Business Continuity | Reinvention & Digital Transformation

Marketo

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. The report’s insights are based on a year’s worth of data covering 500 businesses and over 600 million video streams on Vidyard’s hosting platform. 86% of views of business-related videos take place on desktop browsers.

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Six Benefits of Business Process Automation for Your Small Business

Webbiquity

Automating business operations and processes provides several benefits, including lower costs and higher quality. And business automation is no longer just for large enterprises. From the warehouse to marketing to shipping and receiving, you can automate your business tasks as a way of increasing your bottom line and improving customer satisfaction. Take the redundancy out of your business while improving consistency. Scalability as Your Business Grows.

4 fears that prevent you from starting your own business

Biznology

Starting your own business sounds great until you think too long and hard and feel bogged down by all of the things that could go wrong. If the years continue to go by and you know that the eight-to-five day in the office isn’t for you, it’s time to revisit the idea of starting your own business. This is a really common fear that prevents eager business owners from leaving their day job. Redefine success to conquer your fear of starting a business.

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

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4 Metrics Every Business Should Be Monitoring

Biznology

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. million small businesses in the United States, and the economy is growing at a rate of about 3.4 However, not every business that gets started thrives, and each year thousands shut their doors for good.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. This is where many businesses fall short, because it is easy to jump on a new social channel and fill out the profiles without using the same visuals. Not active on social media?

Top Business Trends for 2021

Sharpspring

Emerging from the crazy year we’ve all experienced in 2020 has businesses around the globe scrambling to compete against one another in brand new ways. One of the major business trends for 2020 was the expansion of AI technology, and that will only grow in popularity in 2021.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

4 Ways to reduce small business debt

Biznology

Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt. In the long run, debt can hold back your small business. The majority of business that fail cite cash flow issues as the reason. Take a look at these four ways to reduce small business debt.

How Niches Provide New Growth Opportunities for Business

Measure Up Marketing

Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business.

Inbound Marketing Strategies For Your Small Business

Sharpspring

Over the years, inbound marketing has become a staple in many businesses. Business owners and marketers have turned to inbound marketing strategies for small businesses to ensure they remain competitive. For instance, television and radio adverts are expensive for a business.

Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. And when it comes to business, the history of sweeping mental health under the rug still exists.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business. 8 Strategies for LinkedIn Stories to Grow Your Business.

Business to Business for Small Business

Webbiquity

Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Completing a business to business transaction for a large corporation is no big deal. Big businesses market their strengths easily. What about small businesses though—can they have the same success?

5 Ways to Boost Business Growth

Tomorrow People

If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. In fact, the number one reason why startup businesses fail is because there is no market need. As long as you are in business after that. But if you're managing a business, don't overlook the power of optimization.

Accountability: Ensuring Positive Business Outcomes

Oracle

What’s the expected outcome and business impact? Facilitating quarterly reviews with Executive Sponsors and Business Process Owners to review progress, refine and re-prioritize the plan as business needs change over time. The path to value is truly a joint cross-functional effort rooted in alignment, accountability and a shared commitment towards achieving transformational business outcomes.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Small Business COVID-19 Outlook

Webbiquity

The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. From resource allocations being shifted by manufacturers to products such as protective face masks, to a boom in telecommunications services and closing of non-essential businesses, plus everything in between. This is a shift never seen before, and the implications for small businesses are staggering. Guest post by Meredith Young.