Business-to-business leads

Sales Lead Insights

Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

What Business-to-Business Marketing Trends and Tactics Will Define 2018?

Navigate the Channel

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago.

Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Branding can help local businesses avoid the “growth trap”

Biznology

Local businesses have a very pragmatic attitude about branding: they ignore it. That can be a huge missed opportunity, especially if your business or service is commodified or facing intense competition. ” Inward-focused businesses think “What can I can sell?”

Small Business Marketing: Brands On A Budget

Marketing Insider Group

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation. Business users are defined by the “Power of NOW!”

The Powerful Guide to SEO for Startups and Small Businesses

Act-On

Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO

New exponential publishing drives business growth and revenues

Biznology

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Then they disrupt the industry’s business growth by changing the game. Lesson for leaders.

Business to Business for Small Business

Webbiquity

Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Big businesses market their strengths easily.

Five Brand Building Tips for B2B Businesses

Webbiquity

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Brand building for B2B businesses is a little different from that for B2C companies.

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Tell your tech business video story with a diagram

Biznology

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. The post Tell your tech business video story with a diagram appeared first on Biznology.

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4 leading edge business technologies every business needs to be successful

Biznology

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.

Leverage Small Team Big Ideas to Catalyze Business Growth

Type A Communications

July 25, 2017 by Babette Ten Haken Leveraging small team big ideas are critical components for business growth, scalability and expansion. Business Creativity Innovation Babette Ten Haken Collaboration Sales Aerobics for Engineers Teams

Why Your Business Needs Social Media

Marketing Insider Group

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group.

How the Act of [Insight] Sharing Can Boost Your Business

Marketing Insider Group

The post How the Act of [Insight] Sharing Can Boost Your Business appeared first on Marketing Insider Group. Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition.

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Business Operations.

33 Business Blogging Statistics

Zoominfo

In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. Check out these numbers: 33 Business Blogging Statistics. 69% of businesses attribute their lead generation success to blogging ( source ).

Weekend Reading: “The Business of Expertise” by David C. Baker

Marketing Insider Group

Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. The post Weekend Reading: “The Business of Expertise” by David C. For the 148th episode of The Marketing Book Podcast, I interviewed David C. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […].

How motion in technology business videos provides meaning

Biznology

That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration. And it can bring abstractions like business processes and business models to life.

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3 costly small business loan mistakes entrepreneurs make

Biznology

When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Thinking that banks are the only business funding option.

Why animation works for technology business video

Biznology

For technology businesses, this was not a problem. The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.

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Five Types of Software You Need to Run an Online Business Smoothly

Webbiquity

Running and managing an online business isn’t easy. So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. They are really affordable and can help you get much-deserved attention for your online business.

6 Video Tips for Small Businesses on a Budget

Vidyard

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business.

5 tips to help you make business decisions that get results

Biznology

Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

Creating Flow To Make Your Business Grow

Marketing Insider Group

Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. The post Creating Flow To Make Your Business Grow appeared first on Marketing Insider Group. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals.

How to Find the Content Marketing Agency To Seriously Grow Your Business

Marketing Insider Group

Are you trying to find Content Marketing Agency to help you grow your business? The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group. Of course you are (or you should be) ??

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?

The Six Best Accounting and Finance Tools for Small Business

Webbiquity

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. This was the 34th post in the Best Online Business Tools series. #1:

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? Guest post by Lilach Bullock.

Why Businesses Need Marketing Qualified Leads

Marketing Insider Group

The post Why Businesses Need Marketing Qualified Leads appeared first on Marketing Insider Group. In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal.

How Marketing Automation Technology Makes Businesses Smarter

Act-On

Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. Webster’s Dictionary.

How to Protect Your Business from Cyberattacks

Webbiquity

Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Basically, if you have an online business, it’s a target for hackers. Cyberattacks on businesses are on the rise. Small businesses are not immune to cyberattacks.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. Based in Illinois, Susan Boggs is a digital business and online marketing consultant.

Why Customer Experience Matters to Your Business

Marketing Insider Group

The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].

Good news for business — costs of B2B video production content is at an all time low!

Biznology

The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?

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Marketing Automation: The Key to a Smarter Business

Act-On

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

Back to Basics: How to Write an Effective Business Blog

Act-On

I want to address some of the most common questions here – specifically as they pertain to business blogs. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). So, as you’re planning your own blog, here are some questions to ponder: What is your business about? A wide rule of thumb for business blogs is to write anywhere between 300-2,000 words per post.