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Business-to-business leads
Sales Lead Insights
MARCH 5, 2018
Follow up on longer-term business-to-business leads. B2B sales leads business-to-business leadsDon't miss three out of four sales.
Business Related Topics 
How Marketing Automation Makes Businesses Smarter
Act-On
FEBRUARY 20, 2018
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation
What Business-to-Business Marketing Trends and Tactics Will Define 2018?
Navigate the Channel
MARCH 20, 2018
The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago.
Business video trends worth noting in 2018
Biznology
APRIL 6, 2018
If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers.
Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.
Why every business needs a social media business audit
Biznology
FEBRUARY 17, 2017
While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.
Branding can help local businesses avoid the “growth trap”
Biznology
APRIL 4, 2018
Local businesses have a very pragmatic attitude about branding: they ignore it. That can be a huge missed opportunity, especially if your business or service is commodified or facing intense competition. ” Inward-focused businesses think “What can I can sell?”
Small Business Marketing: Brands On A Budget
Marketing Insider Group
FEBRUARY 2, 2018
Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. The post Small Business Marketing: Brands On A Budget appeared first on Marketing Insider Group.
Digital Transformation as an Expression of Business
Buzz Marketing for Technology
MAY 11, 2017
In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation. Business users are defined by the “Power of NOW!”
The Powerful Guide to SEO for Startups and Small Businesses
Act-On
AUGUST 16, 2017
Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software. AdWords SEO SEO for startups small business SEO startup SEO
New exponential publishing drives business growth and revenues
Biznology
AUGUST 7, 2017
In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Then they disrupt the industry’s business growth by changing the game. Lesson for leaders.
Business to Business for Small Business
Webbiquity
OCTOBER 26, 2012
Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. As the drivers of employment growth, all of these businesses are vital. Big businesses market their strengths easily.
Five Brand Building Tips for B2B Businesses
Webbiquity
AUGUST 22, 2017
It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Brand building for B2B businesses is a little different from that for B2C companies.
Tell your tech business video story with a diagram
Biznology
JANUARY 26, 2018
A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. The post Tell your tech business video story with a diagram appeared first on Biznology.
4 leading edge business technologies every business needs to be successful
Biznology
AUGUST 25, 2017
Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.
Leverage Small Team Big Ideas to Catalyze Business Growth
Type A Communications
JULY 25, 2017
July 25, 2017 by Babette Ten Haken Leveraging small team big ideas are critical components for business growth, scalability and expansion. Business Creativity Innovation Babette Ten Haken Collaboration Sales Aerobics for Engineers Teams
Why Your Business Needs Social Media
Marketing Insider Group
OCTOBER 30, 2017
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group.
How the Act of [Insight] Sharing Can Boost Your Business
Marketing Insider Group
APRIL 23, 2018
The post How the Act of [Insight] Sharing Can Boost Your Business appeared first on Marketing Insider Group. Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition.
The 12 Best Special-Purpose Business Software Tools
Webbiquity
MAY 11, 2017
Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here. Business Operations.
33 Business Blogging Statistics
Zoominfo
APRIL 8, 2018
In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. Check out these numbers: 33 Business Blogging Statistics. 69% of businesses attribute their lead generation success to blogging ( source ).
Weekend Reading: “The Business of Expertise” by David C. Baker
Marketing Insider Group
NOVEMBER 10, 2017
Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. The post Weekend Reading: “The Business of Expertise” by David C. For the 148th episode of The Marketing Book Podcast, I interviewed David C. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […].
How motion in technology business videos provides meaning
Biznology
JANUARY 4, 2018
That’s why it makes sense to plan each bit of motion in technology business videos with careful consideration. And it can bring abstractions like business processes and business models to life.
3 costly small business loan mistakes entrepreneurs make
Biznology
SEPTEMBER 22, 2017
When it comes to launching a startup, entrepreneurs know that the most precious thing in the business universe isn’t customers, products, brand equity, or even patents: it’s capital. Thinking that banks are the only business funding option.
Why animation works for technology business video
Biznology
DECEMBER 11, 2017
For technology businesses, this was not a problem. The post Why animation works for technology business video appeared first on Biznology. Animation and technology explainers.
Five Types of Software You Need to Run an Online Business Smoothly
Webbiquity
JANUARY 23, 2018
Running and managing an online business isn’t easy. So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. They are really affordable and can help you get much-deserved attention for your online business.
6 Video Tips for Small Businesses on a Budget
Vidyard
FEBRUARY 1, 2017
As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business.
5 tips to help you make business decisions that get results
Biznology
JANUARY 6, 2017
Small business owners tend to do it all and wear all of the business hats when running their business. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.
Creating Flow To Make Your Business Grow
Marketing Insider Group
FEBRUARY 28, 2018
Any website built for business purposes, be it for early start ups or multi-billion dollar powerhouses, must have 4 interlocked components to drive strong business outcomes. The post Creating Flow To Make Your Business Grow appeared first on Marketing Insider Group. Purpose and goals. Spillway and flow. Everything starts with purpose. Purpose naturally leads to the setting of important goals.
How to Find the Content Marketing Agency To Seriously Grow Your Business
Marketing Insider Group
MARCH 5, 2018
Are you trying to find Content Marketing Agency to help you grow your business? The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group. Of course you are (or you should be) ??
Marketing to Millennial business buyers
Biznology
DECEMBER 3, 2015
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers?
The Six Best Accounting and Finance Tools for Small Business
Webbiquity
MARCH 21, 2017
The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. This was the 34th post in the Best Online Business Tools series. #1:
What’s the Right Social Media Scheduling Tool for Your Business?
Webbiquity
MARCH 15, 2018
Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? Guest post by Lilach Bullock.
Why Businesses Need Marketing Qualified Leads
Marketing Insider Group
OCTOBER 13, 2016
The post Why Businesses Need Marketing Qualified Leads appeared first on Marketing Insider Group. In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal.
How Marketing Automation Technology Makes Businesses Smarter
Act-On
FEBRUARY 23, 2017
Editors Note: This post originally appeared in The Business Debate. . Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. Webster’s Dictionary.
How to Protect Your Business from Cyberattacks
Webbiquity
JANUARY 12, 2017
Cybersecurity is becoming more of a concern for individuals, businesses and even governments. Basically, if you have an online business, it’s a target for hackers. Cyberattacks on businesses are on the rise. Small businesses are not immune to cyberattacks.
Better Business Blogs: Correct Those Broken Links
Writing on the Web
JUNE 17, 2016
Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. Based in Illinois, Susan Boggs is a digital business and online marketing consultant.
Why Customer Experience Matters to Your Business
Marketing Insider Group
JUNE 21, 2017
The post Why Customer Experience Matters to Your Business appeared first on Marketing Insider Group. Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].
Good news for business — costs of B2B video production content is at an all time low!
Biznology
JUNE 5, 2017
The majority of this video content is not business promotional video, but rather consumer-facing content like how-to videos, reality-style videos, gaming videos, and other episodic content that keeps people going back time and time again. How is your business dealing with video these days?
Marketing Automation: The Key to a Smarter Business
Act-On
JANUARY 2, 2018
Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization
Back to Basics: How to Write an Effective Business Blog
Act-On
FEBRUARY 24, 2017
I want to address some of the most common questions here – specifically as they pertain to business blogs. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). So, as you’re planning your own blog, here are some questions to ponder: What is your business about? A wide rule of thumb for business blogs is to write anywhere between 300-2,000 words per post.
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