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Google rolls out new features for Local Service Ads

Martech

Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Key features: Immediate effect upon setting. Automatic campaign stoppage when limit is reached. Processing.

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5 Ways to Improve Your Display Ads

Stevens & Tate

Display advertising is a kind of online advertising that uses copy, images, and other visual elements. The terms “display ads” and “banner ads” are often used interchangeably because display ads usually were banner ads back in the day. Therefore, all copy used in your display ad must be easy to read.

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5 Marketing Plugins for WordPress We Continue to Love

Marketing Insider Group

These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success. Key Features One of Elementor’s standout features is its intuitive drag-and-drop page builder.

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Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

Webbiquity

Use display advertising such as Google Ads display campaigns to get your brand in front of as many relevant eyeballs as possible. Google display ads aren’t great for conversion, but they are a (relatively) low-cost way to significantly increase your brand visibility. Be active and engaging on social media.

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6 Types of Featured Snippets You Should Aim For

Marketing Insider Group

That’s a featured snippet. They’re not just regular search results, but rather concise, direct answers to user queries, prominently displayed above all other results. In fact, featured snippets account for a staggering 35.1% Paragraph You’ve probably seen these types of featured snippets before.

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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

For example, they show how they assembled and placed displays of 300 elements for a grocery chain. The post Why Your B2B Marketing Should Feature Case Studies appeared first on B2B Marketing Blog | Webbiquity. Image credit: Driveline. Driveline Retail Merchandising showcases the solutions they’ve provided for numerous retail chains.

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How to Use Product Storytelling Tactics to Turn Website Visitors into Customers

Webbiquity

Highlight the features and benefits that directly alleviate their problems and make their lives easier. Aim for headlines that are around 60 characters long to ensure they display properly in search results and social media previews. Vitamart features several examples of head-turning taglines on their homepage. Keep it concise.