Martech

MARCH 18, 2025

Call analytics platforms connect calls to their sources, such as search keywords, social display ads or web pages. Call analytics platforms have a range of essential features focused on call tracking, recording, transcription, conversation analysis, lead scoring, call routing and fraud prevention. Processing.

Marketing Automation Services 88

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 88

Marketing Insider Group

MAY 12, 2025

Best practices include: Multiple keyword variations Write unique headlines that serve different user needs Use emotional and benefit-driven messaging alongside feature highlights Google gives preference to RSAs because they offer a better experience, which means your ad rank and CTR will likely improve. Image source 6.

PPC 257

PPC Advertising Agencies ROI Advertisements 257

Zoominfo

NOVEMBER 1, 2024

Marketers can leverage the platform’s proprietary demand-side platform and social integrations to run highly targeted display and social advertising campaigns. RollWorks offers a suite of tools that integrate display ads, social ads, and triggered emails to drive revenue growth.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

SmartBug Media

OCTOBER 29, 2024

Quota Attainment With this HubSpot Sales Hub feature, you’ll be able to see a high-level overview of your own quota goals, from individual reps to specific timelines. In conjunction with the quota attainment feature noted above, you can make adjustments to make sure deals are on track to close and reps are meeting quotas.

Hubspot 64

Hubspot Features Deliverability CRM 64

Marketing Insider Group

FEBRUARY 4, 2025

With features like Google Business Profiles, companies can display accurate information to attract nearby audiences. Tailoring material to meet these needs fosters stronger connections with audiences. Local SEO is Important Local SEO continues to dominate for businesses serving regional customers.

Marketing AI 242

Marketing AI SEO Trends Dwell 242

Martech

AUGUST 7, 2024

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Key features of Performance Max: Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.) Why we care. The big picture.

Google 130

Google Campaigns Advertisements Advertising 130

Martech

JANUARY 9, 2025

They set up two display tables at an upscale grocery store: one with an extensive selection of 24 jam varieties and another with only six jam varieties. The 24-jam display attracted more initial customer interest. However, the six-jam display resulted in significantly higher actual purchases.

Marketing AI 116

Marketing AI eCommerce Amazon Display 116

Zoominfo

AUGUST 27, 2024

The platform’s advanced analytics and reporting features provide valuable feedback on campaign performance, helping marketers continuously refine their strategies for better ROI. Platform features including email marketing, lead scoring , and campaign management.

Marketing Management 130

Marketing Management Marketing Automation Services Ideal Customer Profiles Marketing AI 130

Convince & Convert

AUGUST 29, 2024

YouTube’s massive influence is further amplified by its unique features. This synergy extends to Google Ads and the Display Network, providing you with a powerful arsenal of tools to amplify content’s reach and drive results. All of this suggests there’s more to YouTube than meets the eye.

Paid Content 141

Paid Content Youtube Lead Ranking Lead Scoring 141

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. Email: Business email address Sign me up! Processing.

Marketing AI 127

Marketing AI User-Generated Content Search Marketing SERP 127

Martech

SEPTEMBER 4, 2024

Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. How it works: The feature includes fields like occasion selection, promotion type (e.g., Awareness Plans. First seen.

Youtube 126

Youtube Ads Campaigns Google 126

Webbiquity

JULY 11, 2024

Be honest about your products and services, including their features, pricing, and any potential limitations. Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. Maintain Open and Honest Communication Transparency is key to building trust.

Marketing AI 193

Marketing AI Ad Building Ethics Customer Satisfaction 193

Martech

SEPTEMBER 3, 2024

Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. The summary displays: Your trendline. Key features. How it works. Benchmarks are refreshed every 24 hours.

Marketing Analytics Tools 126

Marketing Analytics Tools Advertising Benchmark Peer-to-peer Analytics 126

Zoominfo

NOVEMBER 18, 2024

We’ve done the research to compare the top-rated website visitor identification software vendors — but first, here’s an overview of the definitions, features, and benefits of website visitor ID software platforms. Its integrations and easy-to-use features make it an ideal choice for businesses focused on customer experience and growth.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

SEMrush

JUNE 10, 2025

Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. For example, when you’re: Launching a New Offering If you’re launching a new product, service, or feature, a landing page can help you build hype and generate pre-orders or leads. Try 55+ products for free.

Landing Pages 105

Landing Pages Case Studies Case Study Paid Content 105

Martech

DECEMBER 11, 2024

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. The feature was first spotted in the UI by Craig Graham : It isnt widespread yet as advertisers with U.K., Why we care.

Video Marketing 114

Video Marketing Google Ads Click Rate 114

WordAgents

APRIL 15, 2025

Brands who approach these spaces purely as sales venues rather than relationship-building environments publicly display a fundamental disconnect. Glossier features real customers rather than models. Featuring customers creates a powerful psychological effect. Small businesses excel at this approach, too.

Social Media 195

Social Media Promotion Media Business 195

WordAgents

APRIL 8, 2025

The most successful businesses recognize that facts and features matter less than the feelings their content evokes. The annual shopping event creates scarcity with time-limited “Lightning Deals” displaying countdown timers and inventory status.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Scoop.it

NOVEMBER 21, 2024

or “What’s your favorite feature?” Showcase variety : Display testimonials from different customer types to appeal to a wider audience. Their homepage features a section with glowing reviews from company representatives, complete with star ratings. Highlight key quotes : Pull out standout phrases and feature them prominently.

Work Management 110

Work Management Marketing Management Click Rate Case Studies 110

Optinmonster

MARCH 5, 2025

Add a Feature Box 14. Go to the Display Rules tab for your optin and select the pages viewed condition Choose the operator you want from the dropdown (equals, more/less than, at least/no more than) Select the number of pages you want Now you won’t disturb visitors who are just landing on your site. Show an Interest-Based Offer 9.

Lock-In 98

Lock-In Marketing Qualified Leads Lead Leads 98

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Raincoat ads can be displayed at bus stops during a rainy day, or restaurant promotions can appear near office areas at lunchtime.

Advertisements 121

Advertisements Advertising Funnel Advertising Mobile Advertising 121

Marketing Insider Group

JANUARY 15, 2025

Mobile-Friendly Features: Responsive design for all screen sizes. Content Ideas for E-Commerce: How-to guides featuring your products. Structured Data Markup: Help search engines display rich snippets, such as ratings and stock status. Mobile Optimization Mobile users account for a significant portion of e-commerce traffic.

SEO 157

SEO Service Lead Ranking Lead Scoring 157

Martech

DECEMBER 5, 2024

Here are the main categories included in the report (IAB plans to add more formats in future editions): Digital screens: Digital end caps and other screens throughout the store, including POP displays, hanging signs, interactive displays, kiosks, smart fridges and checkout screens. Audio: In-store radio and in-store announcements.

Media 111

Media Mobile Advertising Banners Display 111

Convince & Convert

NOVEMBER 22, 2024

Provide them with specialized content, offers, or product features that they can’t find elsewhere. By focusing on these niche groups and showcasing features like the Retina Display, enhanced GPU, and intuitive design software, Apple speaks directly to their pain points and needs.

Planning 142

Planning Paid Search Agency Webinar Metrics Advertising Agencies 142

Contently

OCTOBER 31, 2024

In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. but it adds features like challenges, rewards, and leaderboards that encourage active participation and ongoing engagement. Tie that same concept into content marketing, and you’ve got gamified content.

Lead Scoring 145

Lead Scoring Lead Ranking Paid Search Agency Content 145

Webbiquity

APRIL 19, 2022

By giving a face and a name to the people whose blurbs you feature, your testimonials are much more credible. Use photos, job titles, and business names, and make sure you carefully choose the people you display. The testimonial they feature is short but packed with impactful words.

Ideal Customer Profiles 344

Ideal Customer Profiles Practices Case Studies Case Study 344

Marketing Insider Group

JANUARY 26, 2021

Display Advertising & Pay-Per-Click (PPC). Display advertising is an economical online advertising method, offering the opportunity to display graphic banner ads on website categories of your choosing. Advertisers can specify bids, ad copy, display time of day, location targeting, and more. Email Marketing.

Marketing Budget Creation 362

Marketing Budget Creation Marketing Budget Planning Budget Programs 362

Salesforce Marketing Cloud

OCTOBER 1, 2024

You can gain further traction by partnering with influencers to promote products, but don’t discount the value of social-media-worthy store displays, events, and promotions. Last year, Target featured Lewis the Pumpkin Ghoul in its stores. If you haven’t plotted your TikTok Halloween strategy yet, now’s the time. Back to top.

POS 105

POS Merchandising Forecasting Display 105

Marketing Insider Group

MAY 23, 2021

Here are some ideas worth considering in your plans to level up engagement and get optimal participation from your attendees: Use an Event Platform With Top-notch Engagement Features. Use an Event Platform With Top-notch Engagement Features. Plan Event Content To Resonate With the Audience. Host a Virtual Dinner. Meeting scheduling.

Tips 359

Tips FAQ Work Management Paid Search Agency 359

Scoop.it

JULY 18, 2024

Fashion: featuring a ‘as seen in’ section, showing the magazines and celebrities that have been showing off your offerings. This means you can notify them of deals in their area, display prices in the correct currency, and include your localized virtual phone number in your ads.

Segmentation 111

Segmentation Campaigns Buyer Personas Content 111

Marketing Insider Group

JANUARY 12, 2021

You might offer an additional sponsorship package to feature on your mobile event app. Here are some ideas to explore for these packages: Digital Resources: This enables the display of marketing content and links to online resources that attendees can click to view or download to learn more about their products and services.

Tips 357

Tips Co-Registration Microsite Price 357

Martech

AUGUST 12, 2024

This feature is especially valuable for those who need to maintain consistency across custom objects within HubSpot while using the mobile app. How it helps you This feature helps users quickly assess communication with contacts at a glance. How it helps you This feature addresses a significant need for data preservation.

Efficiency 124

Efficiency Enterprise Management SMS Work Management 124

SocialPilot

DECEMBER 18, 2024

Instagram Story Instagram Stories are short-lived videos or slide shows attached to your Instagram display picture. The editing features tend to be minimal, and the length is capped at 15 seconds. Because Stories are viewable from your display picture, they are highly discoverable by your followers.

Top of Funnel 98

Top of Funnel Viral Marketing Advertising Funnels Display 98

illumin

JULY 23, 2024

It doesn’t fully create immersive environments but the holograms displayed are intended to captivate and engage audiences. Specifically, it identifies objects or features in the user’s environment (such as book covers or product labels) and overlays digital information onto them.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Marketing AI 104

Brandwatch Marketing

NOVEMBER 1, 2024

Features a breakdown of your content, surprisingly enough. Post types, engagement, common keywords and top domains all feature in this report. It also displays the average number of likes, shares and comments per post, the different post types, and the top posts in the chosen timeframe. The last report concerns content analysis.

Facebook 98

Facebook Analytics Tools Effectiveness 98

Salesforce Marketing Cloud

FEBRUARY 13, 2025

Two features in Marketing Cloud Growth and Advanced Editions can help you do this: Cross-Object Merge Fields and Dynamic Content. Rule-Based Dynamic Content takes this same principle a step further and allows you to create complex rules to display text and images based on complex customer attributes.

Personalization 115

Personalization Ideal Customer Profiles Outreach SMS 115

Optinmonster

JANUARY 20, 2025

In this tutorial, we’re going to show you how to create a tiered discount offer (sometimes called “nested coupons”) using a really cool OptinMonster feature called MonsterChains. How to Create a MonsterChain Important: Global Cookie Settings must be set to 0 to use the MonsterChains feature.

Opt-out 95

Opt-out Opt-in Rules Template 95