Stop Cold Calling and Start Lead Nurturing
B2B Lead Generation
SEPTEMBER 8, 2014
Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?” No one really likes the idea of making or receiving cold calls. Cold calls vs. nurturing calls.