How To Measure Paid Media ROI (ROAS)

bizible

Cost Per Opportunity (CPO). Even though it generated fewer clicks and fewer leads, it generated twice as many sales opportunities, and therefore, had half as high of a cost per opportunity ($200 CPO compared to $400 CPO). Paid Media - whether it’s search, social, display, etc. -

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.

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Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. For years, Facebook has denied that it’s a media company.

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2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

The average CPO we see for our clients is $1,200. In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

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The ROI of Events: What You Should be Measuring

Modern B2B Marketing

Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO).

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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. When it comes to creating calls-to-action, big brands have the luxury of full-time designers and -- the magical word -- budgets.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

How a great content marketing agency will onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency.