Sana Commerce

JUNE 27, 2023

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.

CPO 52

CPO Order Cost B2B 52

Lenny's Newsletter

SEPTEMBER 12, 2023

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.

CPO 145

CPO Product Work Management Enterprise Management 145

Engagio

JANUARY 27, 2021

The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. Check out Jon’s author page for more insights regarding the power and the future of Account-Based Marketing. www.demandbase.com/jon-miller.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Inbox Insight

AUGUST 21, 2024

Cost Per Opportunity (CPO) Cost Per Opportunity (CPO) measures the cost of generating sales-qualified opportunities. A lower CPO means your content syndication is successfully creating high-quality leads that are more likely to become paying customers.

Cost per Lead 52

Cost per Lead Lead Ranking Top of Funnel CPL 52

Martech

DECEMBER 9, 2021

Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. He brings an impressive resume of product roles in marketing technology having worked with Sprout Social, Bizible, Marketo and Adobe, and most recently with Google where was Director of Product. What we’re reading.

CPO 108

CPO DemandBase Marketo CMO 108

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? Art by Natalie Harney.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Tomorrow People

FEBRUARY 27, 2018

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. If the Head of Engineering is rewriting thousands of words a month, it’s worth a reminder that his role is to check for technical accuracies, not be the next J.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Top of Funnel Work Management 176

Webbiquity

JUNE 8, 2020

Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer). On a quest to help professionals across the world land their dream jobs, Aditya Sharma lives and breathes.

Marketing AI 141

Marketing AI Tips CPO Work Management 141

Buffer

JANUARY 6, 2021

Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO. You have quite a following in the product management community. I am thrilled to join a product-led company focused on helping SMBs, a profitable, transparent, sustainable SaaS business, and a majority female executive team.

CPO 95

CPO Product Peer-to-peer Small Business Marketing 95

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. ” Learn More: 5 Key Elements of Customer Data Privacy. Prioritizing Customer Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Lenny's Newsletter

AUGUST 29, 2023

” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. ” — Eilon Reshef , co-founder and CPO As did Snyk : “Our initial target audience was a developer building with Node.js Art by Natalie Harney.

Ideal Customer Profiles 72

Ideal Customer Profiles Profiling CPO Co-Registration 72

Martech

OCTOBER 23, 2023

For example, pre-COVID, we saw CPO ratios of 2:1, yet during the pandemic, this jumped to 4:1 as captive audiences spent more time on screens and switched spending patterns to focus on home-related products. This is also the time to engage with your audience and create meaningful emotional connections.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Branding Brand Identity 121

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

NOVEMBER 3, 2022

Here’s a peek at how we do alpha and beta releases at Demandbase from CPO Brewster Stanislaw. . The post Building for Customer Value: Why and How Demandbase Uses Alpha/Beta Releases appeared first on Demandbase.

DemandBase 62

DemandBase CPO Ad Building 62

Martech

JUNE 10, 2024

Fast adoption for enhanced Blueprint Blueprint was introduced earlier this year but has recently been enhanced, not only with new capabilities but with an improved UI, making it “as easy to use as an airport kiosk,” said CPO Kerim Akgonul.

Digital Transformation 85

Digital Transformation CPO Amazon API 85

Martech

FEBRUARY 17, 2022

“QR codes are still fairly new but having ‘scan rate’ reporting provides directional indication of engagement and attention in a similar way that CTR does for digital ads,” Curt Larson, CPO at omnichannel SSP Sharethrough. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Advertising Channels 102

Advertising Channels Campaigns CPO CTR 102

ClickZ

OCTOBER 9, 2019

Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines. Bynder works with hundreds of thousands of brand managers at over 1500 organizations that include well known organizations like Spotify , Puma, Canon, Five Guys and many more.

Guidelines 78

Guidelines Template Digital Asset Management Branding 78

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Martech Advisor

FEBRUARY 14, 2020

Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Just like a Valentine’s Day gift, the way you treat a customer needs to be thoughtful and personal, demonstrating how much you value them while respecting their privacy preferences. Valentine's Day marks a perfect opportunity to spread love to people who need help.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 78

Metadata

NOVEMBER 7, 2023

We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48 CPO $15,923.93 $5,703.43 CPO N/A $21,378.29 CPO $7,722.17 $7,546.49 CPO $8,330.22 $4,869.48

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. He gave us a look at what he expects in the very near future with artificial intelligence. Interview edited for length and clarity.)

Marketing AI 98

Marketing AI CPO Verticals Terms and Conditions 98

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

SmartBug Media

DECEMBER 5, 2022

Chief people officer (CPO). At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO). Chief marketing officer (CMO). Chief information officer (CIO). Chief compliance officer (CCO). Chief information security officer (CISO).

CPO 96

CPO Ad Building Lead Ranking Planning 96

Liveintent

MARCH 9, 2021

” – Mano Pillai, CPO, LiveIntent. . “LiveIntent is poised to help brands and publishers not only lessen their reliance on third-party cookies but also thrive in the new, cookieless era by leveraging what they already invest in: email.” Welcome to the team, Mano!

CPO 62

CPO Product Mobile Advertising API 62

Tomorrow People

FEBRUARY 2, 2018

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past.

Advertising 85

Advertising Advertisements Video Marketing CPO 85

ClickZ

OCTOBER 27, 2020

Jon Miller is the CPO at Demandbase. “The competition and scale of digital competition requires automation.” He added that the new, post-COVID world has also changed how customers will engage in the combination of physical and digital now and in the future.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Drew Neisser

JUNE 10, 2022

Tune in to learn all kinds of amazing takes on the world of measurement, including: Why a CMO should be a CPO (Chief Pipeline Officer), too. How to use the innovative Sales Velocity formula. Tips on how to measure the unmeasurable. Why you need to ditch revenue as a leading indicator, and more!

CPO 52

CPO B2B Marketing Lead Scoring Lead Ranking 52

Buffer

APRIL 26, 2021

He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria , our CPO , to come and take us to a new level.

Design 52

Design CPO Word of Mouth Impressions 52

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. Remember: Our lead-to-conversion rate went from around 2% to more than 30%, while our CPO went from $40k to around $800. I was instantly hooked. Our ads started looking more like this—and they worked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Madison Logic

SEPTEMBER 24, 2018

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog.

CPO 40

CPO Account Based Marketing ABM Marketing 40

Choozle

MARCH 27, 2019

Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities.

CPO 49

CPO Validation Bandwidth Design 49

Champion Communications

MAY 3, 2023

Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO. Akash takes over the role from fellow co-founder Samay Kohli who continues to serve GreyOrange. Alludo Office buildings don’t build belonging, people do!

Work Management 62

Work Management CPO Multi-Channel Vendors 62

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark Cost Per Click 52

Lenny's Newsletter

AUGUST 15, 2023

Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. More than half of people just started cursing and being really upset. When you hear that strong emotion, then you know you have something.

Validation 52

Validation Startups CPO B2B 52

Seismic

DECEMBER 20, 2021

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. AI-guided selling is the future. Is your company ready? Sellers want to be more productive, but not at the expense of delighting buyers.

CPO 52

CPO Thought Leadership Sales Cycle Training 52