Polaris Software Appoints former Balto, Clearent Executive Jeff Zimmerman as CPO

Benchmark Email

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Office Hours: Live Q&A with Susan Theder, CMO and Dave Christensen, CPO

FMG Suite

The post Office Hours: Live Q&A with Susan Theder, CMO and Dave Christensen, CPO appeared first on FMG Suite.

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)


The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase.

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Transform Your Value Proposition in the Subscription Economy


Solution Management CPO Subscription EconomyThe subscription economy is here — there is no denying it. Buyers are demanding the shift from B2B organizations as much as consumers are from B2C.

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Building for Customer Value: Why and How Demandbase Uses Alpha/Beta Releases


Here’s a peek at how we do alpha and beta releases at Demandbase from CPO Brewster Stanislaw. . The post Building for Customer Value: Why and How Demandbase Uses Alpha/Beta Releases appeared first on Demandbase

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Your Solution Strategy Is Desperate for Validation


Solution Management Chief Product Officer CPO solution management Solution StrategyWhile B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed.

Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces


Solution Management Chief Product Officer CPO Revenue Performance Blueprint solution managementEvery organization is caught between the tug of customer-driven demands and market-driven forces.

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Demand Progression BUSINESS DEVELOPMENT CEO CPO demand progression solution managementFew professional sellers enjoy the challenge of business development — and even fewer excel at it.

3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance


Leadership + Culture CEO CMO CPO CSO sales operationsAt my alma mater, every Baylor Bear — student, professor, athlete, fan and spectator — acts with respect, support and honor.

Meet 2022 B2B Challenges Head-On


Leadership + Culture Sales Operations CEO CMO CPO CSO LeadershipBy now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year.

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Semantics Matters in Selling


Sales CMO CPO Selling Semantics solution management solution marketingI am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway? We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about.

One Question With… Sonjoy Ganguly

Madison Logic

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog. Account Based Marketing always-on One Question With ABM Account-Based Marketing always on sonjoy ganguly

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What it Means to Create “Fit Content”: A Story of Brand Identity


Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Product Management Hierarchy and Job Titles

Product Management University

The CPO usually sits in the C-suite and oversees multiple portfolios and teams. The CPO may also have responsibility for product engineering. In larger companies, however, the CPO is the direct link between the C-suite and the product management team.

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6sense Announces Record-Breaking Performance


6sense brought on two key executives, Terese Lam as Chief People Officer (CPO) and Bryan Wise as Chief Information Officer (CIO), to drive impact with its many audiences, company culture, and technology innovations.

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Mano Pillai joins LiveIntent as Chief Product Officer


” – Mano Pillai, CPO, LiveIntent. We’re pleased to announce the hire of our new Chief Product Officer, Mano Pillai. Mano will lead LiveIntent’s Product division to serve its Publisher and Advertiser functions, inclusive of LiveIntent’s Identity offerings.

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Seismic Shift ’22: Highlights from day one


He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees.

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I’m Thinking Of… Account-Based Experience and Beyond With Jon Miller


In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies.

Welcoming Maria Thomas as Buffer’s Chief Product Officer

Buffer Social

Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO. In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase.

Tyler Wanlass is Buffer’s VP of Design

Buffer Social

He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria , our CPO , to come and take us to a new level. I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design. ??

Email Open Rates Best Practices


These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo.

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn


Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics.

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Fall 2022 Release: Take planning, knowledge sharing, and content to the next level


This week, we’re hosting Seismic Shift and virtual attendees can tune in to Seismic CPO Krish Mantripragada’s keynote session that focuses on our product roadmap. It’s no secret that we’ve been looking forward to today for a very long time.

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn


Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics.

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Product Management Executive Roundtable Highlights

Product Management University

If you’re a product management VP/SVP/CPO and would like to participate, please contact us directly. I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients.

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Full details of my Account Based Marketing campaign

Marketing Graham

We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. Much is being written and discussed about Account Based Marketing. Not sure what all the fuss is about because ABM has been around for decades.

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Season’s greetings from the Seismic Blog


In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. 2021 has been an eventful year for Seismic and the Seismic Blog.

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Five Tips to Screen Resumes for Hiring as a Business Owner


Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer). Guest post by Aditya Sharma.

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance


It gives demand generation experts concrete proof that they have engaged in the needed diligence, and it typically involves sign-off by a CEO or Chief Privacy Officer (CPO). A highly qualified CPO may well run $200,000 or more, and that individual will need support technology and staff.

How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+.

How to work with a content marketing agency to create kick-ass content

Tomorrow People

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses.

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Bynder launches branded content features Digital Brand Templates and Brand Guidelines


Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines. On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content.

3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Brands have started to look beyond love and romance for their Valentine's Day marketing.

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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth


To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms.

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Reputation Promotes Pranav Desai to Chief Product Officer


December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). SAN RAMON, Calif. In this role, Desai will continue to lead Reputation’s product organization, focusing on long-term product strategies and growth initiatives. He previously served as Reputation’s SVP of Product Innovation. .

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3 reasons why you don’t want to miss Digital Shift


Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices.

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Hack Day how-to


Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities. Finally, we wanted to have one external set of eyes, so after validation, each team was given six minutes to pitch to our experts (CEO & CPO) and a special guest… the mom of one of our employees!

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Integrate Acquires Akkroo Upgrading B2B Events


Akkroo’s team of over 50 employees will be joining Integrate which include Chris Wickson as general manager, events and Andy, co-founder and CPO of Akkroo, as vice president, event products. On the 4 th of April, Integrate announced that they have acquired Akkroo in a $34 million deal. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence.

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