How To Measure Paid Media ROI (ROAS)
AUGUST 22, 2016
Cost Per Opportunity (CPO). Even though it generated fewer clicks and fewer leads, it generated twice as many sales opportunities, and therefore, had half as high of a cost per opportunity ($200 CPO compared to $400 CPO). Paid Media - whether it’s search, social, display, etc. -
Facebook May Have Just Ushered in a New Era for Mobile Video
JANUARY 12, 2017
Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. For years, Facebook has denied that it’s a media company.
5 Ways to Optimize B2B Social Media…And Get Results!
NOVEMBER 5, 2013
The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.
The ROI of Events: What You Should be Measuring
Modern B2B Marketing
JANUARY 8, 2013
Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO).
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.