Semantics Matters in Selling

Mereo

Sales CMO CPO Selling Semantics solution management solution marketingI am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway? We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about.

One Question With… Sonjoy Ganguly

Madison Logic

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog. Account Based Marketing always-on One Question With ABM Account-Based Marketing always on sonjoy ganguly

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Email Open Rates Best Practices

SendX

These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo.

How To Measure Paid Media ROI (ROAS)

bizible

Cost Per Opportunity (CPO). Even though it generated fewer clicks and fewer leads, it generated twice as many sales opportunities, and therefore, had half as high of a cost per opportunity ($200 CPO compared to $400 CPO). Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable.

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Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer). Guest post by Aditya Sharma. The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. Darren Guarnaccia, CPO, Crownpeak, helps us conclude: Regulate your business : Since the inception of GDPR in 2018, data privacy laws have been enacted in over 80 countries worldwide.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

The average CPO we see for our clients is $1,200. In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies.

How to work with a content marketing agency to create kick-ass content

Tomorrow People

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses.

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Integrate Acquires Akkroo Upgrading B2B Events

Valasys

Akkroo’s team of over 50 employees will be joining Integrate which include Chris Wickson as general manager, events and Andy, co-founder and CPO of Akkroo, as vice president, event products. On the 4 th of April, Integrate announced that they have acquired Akkroo in a $34 million deal. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence.

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Part 2: What Demand Generation Experts Are Doing for CCPA Compliance

TrueInfluence

It gives demand generation experts concrete proof that they have engaged in the needed diligence, and it typically involves sign-off by a CEO or Chief Privacy Officer (CPO). A highly qualified CPO may well run $200,000 or more, and that individual will need support technology and staff. With Ray Estevez , Chief Data Officer, True Influence. Enjoy Part 2 of this short but informative series on CCPA and B2B marketing. Catch Part 1 as well if you missed it.).

Hack Day how-to

Choozle

Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities. Finally, we wanted to have one external set of eyes, so after validation, each team was given six minutes to pitch to our experts (CEO & CPO) and a special guest… the mom of one of our employees!

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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

Jon Miller is the CPO at Demandbase. 30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation.

How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. Buzzword friendly technologies have a rich history of being co-opted by the advertising industry to add a veneer of legitimacy to otherwise commoditized products (AI, Algorithmic, Programmatic, Dynamic Optimization, Cross-Platform, etc.)

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Former Salesforce Marketing Cloud Executive Ed Frederici Joins Terminus as CTO

Terminus

He oversaw two quarters of record-breaking customer growth and satisfaction and, now, I’ve assigned him his next big challenge as our Chief Product Officer– a role he’s very comfortable with as the former CPO of Salesforce Marketing Cloud.

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3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Valentine’s Day, February 14, is a day to celebrate love, and brands get creative to engage customers and appeal to their emotions.

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Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

PathFactory

To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms. At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Tony Abate, VP and CPO of Cigna, a global health services and health insurance company spoke about the Japanese concept of “Gemba”—the place where value is created and where an organization interacts directly with the customer.

Top 3 CRM Innovations and Themes for 2020: Time, Microservices and Good Intentions

Martech Advisor

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

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Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. For years, Facebook has denied that it’s a media company. But over the last few years, that position has become less tenable. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry.

Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency.

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The Editor in Chief’s Guide to RebelMouse

RebelMouse

Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use.

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency.

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Increase Marketing Budgets by Becoming a Revenue Driver

Allocadia

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance.

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The Editor in Chief’s Guide to RebelMouse

RebelMouse

Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions. RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. Native Multivariate Testing.

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The Chief Product Officer's Guide to RebelMouse

RebelMouse

If you're a CPO, please request a proposal today to see what it'll take to include our publishing platform in your portfolio of game-changing solutions. RebelMouse is made up of designers, creators, developers, and analytics experts with an important and primary focus: Product. We are product people. It's why we're proud of what we deliver to product thinkers and fellow creatives on our platform. Native Multivariate Testing.

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Reflecting on 10 Years of Building Buffer

Buffer Social

This was the final area of the company I chose to fully let go of, and we recently brought on a great CPO to lead us and level up our product strategy, quality, and operations. Today marks ten years since I launched the first version of Buffer.

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Increase Marketing Budgets by Becoming a Revenue Driver

Allocadia

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance.

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The ROI of Events: What You Should be Measuring

Marketo

Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO). by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? Think about questions you want to answer that go beyond pass/fail.

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The best case scenario sales kickoff

Mereo

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. Too often, sales kickoffs get hijacked by marketing or product teams.

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How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data.

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How to Reduce the Cost of a B2B Lead

LEADership

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world.

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How the Terminus Fall Release Shines a Light at the Top of the Funnel

Terminus

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey still lives on LinkedIn , but in essence, I declared that I wanted to make things easier for marketers. .

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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. When it comes to creating calls-to-action, big brands have the luxury of full-time designers and -- the magical word -- budgets. But for us mere mortals of the marketing world, we have a lot more on our plate. We need to update our social media accounts, publish blog posts, and create lead generating content.

The Ultimate Guide to TV Ads

Hubspot

In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow. The six phrases above feature no more than three words. But I’d bet you could tell me which brand each phrase belongs to. The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They inspire case studies, jokes, and Halloween costumes.

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