Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

Account Based Marketing 71

Account Based Marketing DemandBase CPO Experience 71

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help.

CPO 52

CPO Peer-to-peer Effective Effectiveness 52

6sense

SEPTEMBER 14, 2022

6sense brought on two key executives, Terese Lam as Chief People Officer (CPO) and Bryan Wise as Chief Information Officer (CIO), to drive impact with its many audiences, company culture, and technology innovations. For the third consecutive year, 6sense was recognized as an Inc. “I Learn more: Search 6sense career opportunities.

CPO 62

CPO High Quality Lead Outreach User-Generated 62

Buffer

APRIL 26, 2021

He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria , our CPO , to come and take us to a new level.

Design 52

Design CPO Word of Mouth Impression 52

Liveintent

MARCH 9, 2021

” – Mano Pillai, CPO, LiveIntent. . “LiveIntent is poised to help brands and publishers not only lessen their reliance on third-party cookies but also thrive in the new, cookieless era by leveraging what they already invest in: email.” Welcome to the team, Mano!

Product 62

Product CPO Advertisement Advertising 62

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.

CPL 75

CPL Benchmark Linkedin B2B 75

Marketing Insider Group

AUGUST 5, 2020

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Automation 347

Automation Marketing Lead Nurturing Marketing Automation 347

SendX

NOVEMBER 8, 2019

These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. By relationship with contact Create a different email for each segmented list.

Open Rate 284

Open Rate Best Practice Email Rate 284

Madison Logic

SEPTEMBER 24, 2018

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog.

Account Based Marketing 40

Account Based Marketing Question CPO Marketing 40

Martech Advisor

JANUARY 28, 2020

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture. ” Learn More: 5 Key Elements of Customer Data Privacy. Prioritizing Customer Data Privacy.

Privacy 99

Privacy Loyalty Trust Customer 99

SmartBug Media

DECEMBER 5, 2022

Chief people officer (CPO). At most companies, you’ll find some combination of these positions in the C-suite: Chief executive officer (CEO). Chief operating officer (COO). Chief financial officer (CFO). Chief marketing officer (CMO). Chief information officer (CIO). Chief compliance officer (CCO). Chief information security officer (CISO).

Build 69

Build CPO Podcast CMO 69

LeanData

JANUARY 27, 2023

Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram. This question and others were the focus of a fantastic 2023 Mega SKO session, “ A Perfect Pairing: How Product and Sales Partner to Drive Product Innovation.”

Marketing 52

Marketing CPO Terms and Conditions Field 52

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. . $100k, I can likely afford to spend more per lead.

CPL 52

CPL Benchmark Linkedin B2B 52

Seismic

DECEMBER 20, 2021

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. AI-guided selling is the future. Is your company ready? Sellers want to be more productive, but not at the expense of delighting buyers.

Sales Cycle 52

Sales Cycle CPO Custom Publishing Sales 52

ClickZ

OCTOBER 9, 2019

Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines. Bynder works with hundreds of thousands of brand managers at over 1500 organizations that include well known organizations like Spotify , Puma, Canon, Five Guys and many more.

Guidelines 51

Guidelines Template Brand Branding 51

Nuvi

DECEMBER 16, 2021

December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). SAN RAMON, Calif. In this role, Desai will continue to lead Reputation’s product organization, focusing on long-term product strategies and growth initiatives.

Promotion 40

Promotion Product CPO Touchpoints 40

Choozle

MARCH 27, 2019

Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities.

CPO 49

CPO Validation Design Bandwidth 49

Seismic

MARCH 11, 2021

Seismic’s leadership will also take the virtual stage, including co-founder and CEO Doug Winter, CMO Michael Londgren, CPO Krish Mantripragada, CCO Andy Bergen, CFO John McCauley, as well as Vice President of Market Growth Heather Cole, Vice President of Inclusion Donna DeBerry, and Vice President of Enablement Irina Soriano.

CPO 52

CPO Co-Registration Best Practice Storytelling 52

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past.

Advertisement 85

Advertisement Advertising Video User-Generated 85

Seismic

OCTOBER 25, 2022

This week, we’re hosting Seismic Shift and virtual attendees can tune in to Seismic CPO Krish Mantripragada’s keynote session that focuses on our product roadmap. You also have a chance to learn more about these exciting updates directly from Seismic’s leaders. Register here !

Release 52

Release Content Optimization Field 52

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub.

Contact 40

Contact CPO Analytics Channel 40

PathFactory

FEBRUARY 19, 2020

To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms.

Websites 69

Websites B2B B2C CPO 69

Martech Advisor

FEBRUARY 14, 2020

Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Just like a Valentine’s Day gift, the way you treat a customer needs to be thoughtful and personal, demonstrating how much you value them while respecting their privacy preferences. Valentine's Day marks a perfect opportunity to spread love to people who need help.

Campaign 105

Campaign Marketing Best CPO 105

Webbiquity

JUNE 8, 2020

Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer). On a quest to help professionals across the world land their dream jobs, Aditya Sharma lives and breathes.

Tips 137

Tips Conversion Rate Business Keyword 137

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM Intent CPO Acquisition 46

Valasys

APRIL 5, 2019

Akkroo’s team of over 50 employees will be joining Integrate which include Chris Wickson as general manager, events and Andy, co-founder and CPO of Akkroo, as vice president, event products. As mentioned earlier, Akkroo’s London office will become Integrate’s EMEA headquarters.

B2B 49

B2B Lead Capture CPO Trade Show 49

Marketing Graham

JUNE 1, 2022

We had previously agreed the key decision-makers and influencers at any organisation would be the CEO, COO, CPO/HR, CTO/CIO and Office Manager. I examined the 98 firms on the Schej list to see whether we had a full list of contacts at each company. We didn’t. So the next stage was to map the buying team.

Account Based Marketing 52

Account Based Marketing Campaign Marketing CPO 52

PathFactory

JUNE 24, 2021

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. We need more data. A lot more. Content intelligence is how we’re going to get it.

ROI 52

ROI Content Forrester B2B 52

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. All of these trends point towards more personalized, data driven videos that not only drive alpha performance in the short term, but invaluable brand intelligence for the long haul.

Video 53

Video Trends Review CPO 53

Tomorrow People

FEBRUARY 27, 2018

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. If the Head of Engineering is rewriting thousands of words a month, it’s worth a reminder that his role is to check for technical accuracies, not be the next J.

Content Marketing 176

Content Marketing Content Agency Marketing 176

Allocadia

JUNE 13, 2019

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Marketing organizations that map spend-to-revenue are 42% more likely to expect their YOY budget to increase.

Budget 40

Budget Marketing Peer-to-peer ROI 40

Mereo

NOVEMBER 29, 2018

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. It belongs to the head of sales. And everything discussed, shared, rallied around, practiced should be done so in the context of how it relates to and enables sales to better connect with the customer.

Sales 34

Sales Case Best CPO 34

Allocadia

OCTOBER 4, 2018

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Marketing organizations that map spend-to-revenue are 42% more likely to expect their YOY budget to increase.

Budget 40

Budget Marketing Peer-to-peer ROI 40

Terminus

AUGUST 19, 2020

He oversaw two quarters of record-breaking customer growth and satisfaction and, now, I’ve assigned him his next big challenge as our Chief Product Officer– a role he’s very comfortable with as the former CPO of Salesforce Marketing Cloud.

Account Based Marketing 26

Account Based Marketing Marketing CPO B2B 26

Sana Commerce

JULY 7, 2022

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. Instead of being on the defensive when it comes to resolving order errors and tickets, IT leaders can take a more aggressive approach to using IT budgets for visionary projects.

B2B 52

B2B Automation Process Budget 52

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. What kind of results can you expect and how you will measure the value?

Social Media 40

Social Media B2B Optimization Media 40

Seismic

MAY 11, 2021

Krish Mantripragada, CPO | Seismic. Even the best of the best sellers get surprised by opportunities or risks that they may not have anticipated. So, AI is an assistant to make sellers’ lives easier, rather than replace them. Should sales professionals be concerned that AI is coming for their jobs?

Companies 59

Companies Sales Cycle Channel Behavior 59