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What sets great teams apart | Lane Shackleton (CPO of Coda)

Lenny's Newsletter

Simplify security | Ezra —The leading full-body cancer screening company — Lane Shackleton is CPO of Coda, where he’s been leading the product and design team for over eight years. Brought to you by Eppo —Run reliable, impactful experiments | Vanta —Automate compliance.

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How to calculate cost per order (CPO) for B2B web stores

Sana Commerce

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.

CPO 52

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Polaris Software Appoints former Balto, Clearent Executive Jeff Zimmerman as CPO

Benchmark Email

Polaris Software Adds New Role to Oversee Product Strategy Across Global SaaS Business ST LOUIS, Missouri, May 17, 2022 – Polaris Software, a leading provider of sales and marketing software, announced today that the company has hired Jeff Zimmerman as its first product leader to oversee product strategy across Polaris’ three global sales and marketing… (..)

CPO 98
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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Brought to you by Pendo —The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio —The web creation platform built for agencies | Masterworks —Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in (..)

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)


The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase. Check out Jon’s author page for more insights regarding the power and the future of Account-Based Marketing.

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We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data


That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

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A guide for finding product-market fit

Lenny's Newsletter

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.