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Polaris Software Appoints former Balto, Clearent Executive Jeff Zimmerman as CPO

Benchmark Email

Polaris Software Adds New Role to Oversee Product Strategy Across Global SaaS Business ST LOUIS, Missouri, May 17, 2022 – Polaris Software, a leading provider of sales and marketing software, announced today that the company has hired Jeff Zimmerman as its first product leader to oversee product strategy across Polaris’ three global sales and marketing… (..)

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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

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Predictable Pipeline Benchmarking: Building Consistent Pipeline Growth

Heinz Marketing

Measure cost per opportunity (CPO) rather than just cost per lead (CPL) to assess true ROI. Utilize retargeting to re-engage prospects who have already interacted with your brand. Implement dynamic retargeting to personalize messaging based on previous interactions.

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HG Insights announces Gary Cottrell as GM & CPO to Drive Further Product Growth

HG Data

The new leader will increase customer value to offerings from the authority in Technology Intelligence SANTA BARBARA, Calif – May 1, 2024 – HG Insights, the authority in Technology Intelligence, today announced the appointment of Gary Cottrell as General Manager (GM) and Chief Product Officer (CPO) to its senior leadership team.

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Email Open Rates Best Practices

SendX

These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. By relationship with contact Create a different email for each segmented list.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Brought to you by Pendo —The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio —The web creation platform built for agencies | Masterworks —Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in (..)