One Question With… Sonjoy Ganguly

Madison Logic

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog. Account Based Marketing always-on One Question With ABM Account-Based Marketing always on sonjoy ganguly

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How To Measure Paid Media ROI (ROAS)

bizible

Cost Per Opportunity (CPO). Even though it generated fewer clicks and fewer leads, it generated twice as many sales opportunities, and therefore, had half as high of a cost per opportunity ($200 CPO compared to $400 CPO). Paid Media - whether it’s search, social, display, etc. -

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Hack Day how-to

Choozle

Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities.

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Integrate Acquires Akkroo Upgrading B2B Events

Valasys

Akkroo’s team of over 50 employees will be joining Integrate which include Chris Wickson as general manager, events and Andy, co-founder and CPO of Akkroo, as vice president, event products. On the 4 th of April, Integrate announced that they have acquired Akkroo in a $34 million deal.

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2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

The average CPO we see for our clients is $1,200. In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

The Editor in Chief’s Guide to RebelMouse

RebelMouse

Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth.

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses.

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5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog.

Facebook May Have Just Ushered in a New Era for Mobile Video

Contently

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. For years, Facebook has denied that it’s a media company.

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How the best content marketing agencies onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency.

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How a great content marketing agency will onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency.

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How to Reduce the Cost of a B2B Lead

LEADership

At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. That’s a question that keeps almost every B2B marketer up at night.

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The ROI of Events: What You Should be Measuring

Modern B2B Marketing

Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO).

CPO 96

How Do I Grow My Database Responsibly with Third-Party Data?

Marketing Action

Recently, Dave Scott , Founder & CEO of Marketfish and author of “The New Rules for Lead Generation: Proven Strategies to Improve Marketing ROI,” joined Act-On CPO David Fowler for a discussion about how to grow a database responsibly with third-party data.

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Increase Marketing Budgets by Becoming a Revenue Driver

Allocadia

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance.

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7 Big-Brand CTAs Recreated in PowerPoint [+27 Free CTA Templates]

Hubspot

I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed. When it comes to creating calls-to-action, big brands have the luxury of full-time designers and -- the magical word -- budgets.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

The Ultimate Guide to TV Ads

Hubspot

In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.” Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow. The six phrases above feature no more than three words.

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