Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Now also the Chief Marketing and Product Officer at Demandbase.

CPO 68

Transform Your Value Proposition in the Subscription Economy

Mereo

Solution Management CPO Subscription EconomyThe subscription economy is here — there is no denying it. Buyers are demanding the shift from B2B organizations as much as consumers are from B2C.

CPO 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Your Solution Strategy Is Desperate for Validation

Mereo

Solution Management Chief Product Officer CPO solution management Solution StrategyWhile B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed.

Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Mereo

Solution Management Chief Product Officer CPO Revenue Performance Blueprint solution managementEvery organization is caught between the tug of customer-driven demands and market-driven forces.

CPO 68

Semantics Matters in Selling

Mereo

Sales CMO CPO Selling Semantics solution management solution marketingI am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” Is it just a preference? Do I not mean product anyway? We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about.

One Question With… Sonjoy Ganguly

Madison Logic

We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach. The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog. Account Based Marketing always-on One Question With ABM Account-Based Marketing always on sonjoy ganguly

CPO 40

Mano Pillai joins LiveIntent as Chief Product Officer

Liveintent

” – Mano Pillai, CPO, LiveIntent. We’re pleased to announce the hire of our new Chief Product Officer, Mano Pillai. Mano will lead LiveIntent’s Product division to serve its Publisher and Advertiser functions, inclusive of LiveIntent’s Identity offerings.

CPO 62

Tyler Wanlass is Buffer’s VP of Design

Buffer Social

He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria , our CPO , to come and take us to a new level. I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design. ??

CPO 52

5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics.

CPL 52

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics.

CPL 52

Welcoming Maria Thomas as Buffer’s Chief Product Officer

Buffer Social

Several of my peers revealed that they’d had a long ‘crush on Buffer’ once they learned that I joined you as your CPO. In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase.

CPO 71

Email Open Rates Best Practices

SendX

These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo.

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Organizations should also consider investing in a chief privacy officer (CPO) or data protection officer (DPO) who would be adept in spearheading data privacy initiatives to ensure the sustainability of the data privacy culture.

Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving Officer). Guest post by Aditya Sharma.

CPO 134

3 reasons why you don’t want to miss Digital Shift

Seismic

Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices.

CPO 52

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance

TrueInfluence

It gives demand generation experts concrete proof that they have engaged in the needed diligence, and it typically involves sign-off by a CEO or Chief Privacy Officer (CPO). A highly qualified CPO may well run $200,000 or more, and that individual will need support technology and staff.

How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+.

How to Create Content Intelligence That Drives Engagement & ROI

PathFactory

Christine Polewarczyk , VP Research Director at Forrester, recently joined PathFactory co-founder and CPO Nick Edouard as a guest speaker on a webinar all about content intelligence. B2B marketers have a major content ROI problem.

CPO 52

Why Reducing Friction On Your Website Is The Key To Accelerating Revenue Growth

PathFactory

To get a better picture, let’s take a look at an example by Nick Edouard, Co-Founder, and CPO of PathFactory, of how B2C platforms use personalization to create superior experiences: “There’s something familiar about logging into today’s leading consumer platforms.

CPO 63

3 Best Valentine's Day Marketing Campaigns of 2020

Martech Advisor

Darren Guarnaccia , CPO at Crownpeak, exclusively to MarTech Advisor. Brands have started to look beyond love and romance for their Valentine's Day marketing.

CPO 87

Bynder launches branded content features Digital Brand Templates and Brand Guidelines

ClickZ

Bynder recently hired a new CPO and they are focusing on rolling out a host of new features in addition to Digital Brand Templates and Brand Guidelines. On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content.

How to work with a content marketing agency to create kick-ass content

Tomorrow People

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. Ah, writing. Our language given shape, the art form of some the world’s greatest geniuses.

Agency 157

Integrate Acquires Akkroo Upgrading B2B Events

Valasys

Akkroo’s team of over 50 employees will be joining Integrate which include Chris Wickson as general manager, events and Andy, co-founder and CPO of Akkroo, as vice president, event products. On the 4 th of April, Integrate announced that they have acquired Akkroo in a $34 million deal. The purchase allows Integrate to leverage the London-based lead capture company and provides them with an event-based lead generation engine and a London presence.

CPO 46

Hack Day how-to

Choozle

Actors: deciders, customers, and the “mom test” Unlike a typical Design Sprint, the Hack Day team captains became the deciders for each team, and the CEO and CPO met with each team as experts during exercises geared towards understanding the problem & opportunities. Finally, we wanted to have one external set of eyes, so after validation, each team was given six minutes to pitch to our experts (CEO & CPO) and a special guest… the mom of one of our employees!

CPO 46

5 Ways to Optimize B2B Social Media…And Get Results!

LEADership

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. Tony Abate, VP and CPO of Cigna, a global health services and health insurance company spoke about the Japanese concept of “Gemba”—the place where value is created and where an organization interacts directly with the customer.

Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+.

AI-guided selling is the future. Is your company ready?

Seismic

Krish Mantripragada, CPO | Seismic. In the Summer 2021 Release , Seismic announced the launch of its artificial intelligence (AI) engine, Seismic Aura. The AI engine combines human intelligence with machine intelligence to create more impactful buyer engagement.

CPO 56

Top 3 CRM Innovations and Themes for 2020: Time, Microservices and Good Intentions

Martech Advisor

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CPO 44

Former Salesforce Marketing Cloud Executive Ed Frederici Joins Terminus as CTO

Terminus

He oversaw two quarters of record-breaking customer growth and satisfaction and, now, I’ve assigned him his next big challenge as our Chief Product Officer– a role he’s very comfortable with as the former CPO of Salesforce Marketing Cloud.

CPO 26

How the best content marketing agencies onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency.

Agency 142

8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

Jon Miller is the CPO at Demandbase. 30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation.

The best case scenario sales kickoff

Mereo

While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. Too often, sales kickoffs get hijacked by marketing or product teams.

CPO 31

How a great content marketing agency will onboard customers to nail success

Tomorrow People

Today’s content marketing agency can engage in educating an audience or attracting new recruits as much as selling products or services — so the CEO, CPO, or CTO may be named as sponsor as often as the head of sales or marketing director. Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency.

Agency 131

Increase Marketing Budgets by Becoming a Revenue Driver

Allocadia

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” Over 60% of marketers now use opportunities, pipeline, revenue, deals, and ROI to measure marketing performance.

CPO 40

The Editor in Chief’s Guide to RebelMouse

RebelMouse

Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use.

CPO 41

The Editor in Chief’s Guide to RebelMouse

RebelMouse

Read More: The CFO's Guide to RebelMouse The CPO's Guide to RebelMouse The CTO's Guide to RebelMouse. Everything we've built at RebelMouse has been designed to help Editors in Chief drive sustainable growth. We believe that the only way the publishing industry can survive and thrive is through the powerful work of reporters, writers, editors, and creators. We founded RebelMouse because we hated the quality of the tools that editors and writers were forced to use.

CPO 40