Beyond Buyer Profiling To Buyer Personification
OCTOBER 18, 2015
These combined perspective resulted in an emphasis on profiling the individual buyer. Along with sales, they began to cut and dice segmentation efforts and perform profiling of buyers. Marketing since has turned to buyer profiling to do so. by Evan Shuster.
Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing
SEPTEMBER 6, 2016
Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.
10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Profile Photos.
The Ultimate Twitter Profile [Infographic]
SEPTEMBER 12, 2013
Sporting a savvy profile and understanding Twitter dos-and don’ts will also make you stand out from the birds of a feather. So what does a sharp Twitter profile look like, and what are the top-notch tweeting best practices?
5 Essential Components of a Persona Profile
FEBRUARY 5, 2016
Creating personas is a powerful way to build the audience understanding every marketing department needs for success. Find out how to get it right with these 5 essential components
How to Leverage Your Twitter Profile for Social Selling
Sales Prospecting Perspectives
JANUARY 28, 2015
160 characters is all the social network affords users for their profile descriptions. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. This makes it easy for buyers to check out your company’s profile in case they’re interested.
Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
JULY 12, 2016
Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. Account-Based Marketo Activity Profiles.
Progressive Profiling is a Must
JUNE 28, 2016
Progressive profiling allows businesses to gradually acquire the information needed from prospects at a rate that aligns with the level of interest they demonstrate. Progressive profiling also improves your users’ experience and that is hugely important today.
Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
MARCH 17, 2016
a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects.
Does Profile Management Require Predictive Scoring?
MARCH 7, 2016
This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. Profile Builder (PB). Profiles. Profile Management (PMP). Profile Builder.
Now is the time to fix your LinkedIn profile—here’s why
DECEMBER 23, 2016
Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. An inaccurate profile. An incomplete profile.
Infer Extends Profile Management to the Oracle Marketing Cloud
MARCH 3, 2017
Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Contact us today for a demo of how Profile Management can help you connect, define and engage your prospect database.
Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
It's All About Revenue
MAY 5, 2014
Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
How Can We Blend All of Our Customer Data into Actionable Profiles?
APRIL 3, 2016
This is the third post in our profile management blog series. Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows.
The Anatomy of a Perfect Instagram Profile
MARCH 22, 2016
And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more.
How to Easily Edit Your Twitter Profile
DECEMBER 5, 2014
Having a sharp profile with eye-catching photos is key to standing out on Twitter. In our latest episode of Tips in 2, we tell you how to easily edit your Twitter profile information including header photo, profile photo, name, bio, location, website link and theme color.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). The first opportunity you’ll have to make a good impression is through your profile photo. A Professional Profile Photo (Headshot).
Build a page and profile for absolutely everything
MARCH 1, 2016
If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. The post Build a page and profile for absolutely everything appeared first on Biznology.
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
JUNE 14, 2016
We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile.
Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More
AUGUST 31, 2016
This feature brings enhancements to all profile types by joining those profiles with the Task and Campaign tables from Salesforce directly into the Profile Builder. Short Fields for Profiles.
How To Avoid the Biggest Pitfall of Progressive Profiling
Digital B2B Marketing
MAY 20, 2014
According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” The Problem With Progressive Profiling. The Biggest Progressive Profiling Mistake. Fixing Progressive Profiling.
How Customer Profiles Can Boost Your Marketing Success
B2B Marketing Insider
NOVEMBER 14, 2016
The post How Customer Profiles Can Boost Your Marketing Success appeared first on Marketing Insider Group. Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. According to a Nielsen report, an average U.S.
5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
JULY 31, 2014
One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage.
12 Examples of B2B Companies Managing Impactful Twitter Profiles
MARCH 24, 2014
If you think we missed a notable profile, feel free to let us know in the comments section. Twitter Profile : @Intel. Twitter Profile : @Cisco. Twitter Profile: @Forrester. Twitter Profile: @Adobe. Calls to action are something the Adobe profile excels at.
Create relevant content based on personality profiles
B2B Marketing Insider
JULY 7, 2016
So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. We know relevance resonates.
The Anatomy of a 5-Star Twitter Profile
JANUARY 3, 2014
They couldn''t easily find my profile if they were looking for it, and once they got there, they had no reason to actually follow me. So if you''re running a brand''s Twitter account and want to make sure you''re not making any profile faux pas, keep on reading. 2) Profile Picture.
10 Overused Words to Remove From Your LinkedIn Profile
FEBRUARY 22, 2015
Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand.
How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
DECEMBER 7, 2014
But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile.
I Hate LinkedIn Profiles Like This.
Jill Konrath's Fresh Sales Strategies Blog
OCTOBER 13, 2014
Every time I do a Sales Acceleration workshop with a new client, I go to LinkedIn to check out the profiles of people who will be attending. And, my guess is that 85% of you who are reading this have a way-too-similar profile.
Why My LinkedIn Profile Isn't Good Enough
Jill Konrath's Fresh Sales Strategies Blog
OCTOBER 22, 2014
I haven''t updated my LinkedIn profile * for 18 months. If you looked at my profile, you''d probably think it''s fine. My LinkedIn profile doesn''t reflect changes I''ve made in the past year and a half. I have a confession to make.
Save the Data: How to Marry Your Figures With Your Customer Profile
It's All About Revenue
DECEMBER 5, 2016
The eventual goal is to create a complete (or near complete) and consistent customer profile, holding all the information available to you about where and how that person has interacted with your brand. The data revolution is both a blessing and a challenge for the Modern Marketer.
How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]
JANUARY 25, 2016
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. What makes a LinkedIn profile stand out?
The 10 Best B2B Instagram Profiles
Social Media B2B
DECEMBER 15, 2014
Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner.
How to Optimize Your LinkedIn Profile for Social Selling
SEPTEMBER 23, 2014
For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important. 4) Keep your profile public.
8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
DECEMBER 14, 2012
Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond.
Change Your LinkedIn Profile From A Resume To A Reputation Destination
B2B Marketing Insider
JULY 29, 2015
What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. 10 Questions To Do Your Own Linked Profile Audit.