How to optimize your LinkedIn profile


One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. And if your LinkedIn profile looks like a copy-and-paste of your resume?

Guide to Getting Started With Profile Management


We launched Infer Profile Management (PMP) last year to help businesses leverage all of their buying signals in a single location to develop ideal target profiles and uncover expansion opportunities. Profile Management Uncategorized

Celebrus CDP Offers In-Memory Profiles

Customer Experience Matrix

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. But after further discussion, I found they really meant they don’t keep it within those in-memory profiles. The in-memory profiles allow external systems to call Celebrus for real-time tasks such as Web site personalization or bidding on impressions.

Progressive Profiling is a Must


Progressive profiling allows businesses to gradually acquire the information needed from prospects at a rate that aligns with the level of interest they demonstrate. Progressive profiling also improves your users’ experience and that is hugely important today.

Top 3 LinkedIn profile mistakes that professionals make


However, despite the fact that a LinkedIn profile has now become part of the standard operating toolkit for professionals—especially for those in sales—the fact remains that in my observation, most professionals aren’t optimizing the value of their LinkedIn territory. There’s no actual profile. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile.

Now is the time to fix your LinkedIn profile—here’s why


Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. An inaccurate profile. An incomplete profile.

Reddit is rolling out new user profile and moderation features


My fancy new reddit user profile page! Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. The post Reddit is rolling out new user profile and moderation features appeared first on Biznology.

Does Profile Management Require Predictive Scoring?


This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. Profile Builder (PB). Profiles. Profile Management (PMP). Profile Builder.

3 Tips (and a Bonus) for Writing a Better LinkedIn Profile

Marketing Insider Group

The post 3 Tips (and a Bonus) for Writing a Better LinkedIn Profile appeared first on Marketing Insider Group. “Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about […].

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More


Since releasing Infer Profile Management to general availability in March, we’ve been hard at work collecting and implementing our customers’ post-launch feedback into the latest release of the platform. Account-Based Marketo Activity Profiles.

Stop Yelling At Prospects: How To Build An Ideal Customer Profile


In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. What is an Ideal Customer Profile? 3 steps to build an Ideal Customer Profile.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder


a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects.

5 Essential Components of a Persona Profile

Tomorrow People

Creating personas is a powerful way to build the audience understanding every marketing department needs for success. Find out how to get it right with these 5 essential components

Profile Management Product Updates: Net-New Profile Builder, Additional Signals, and More


This month we announced the release of Infer’s Profile Management Platform to general availability, as well as the addition of the Net-New Profile Builder. Net-New Profile Builder. Click here to view the full list of newly added signals to Profile Management.

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

These combined perspective resulted in an emphasis on profiling the individual buyer. Along with sales, they began to cut and dice segmentation efforts and perform profiling of buyers. Marketing since has turned to buyer profiling to do so. by Evan Shuster.

Stop Yelling At Prospects: How To Build An Ideal Customer Profile


In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. What is an Ideal Customer Profile? 3 steps to build an Ideal Customer Profile.

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1.

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Profile Photos.

Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing


a leading predictive sales and marketing platform that helps companies win more customers, today announced the latest release of its Profile Management platform, including new quick-start features, personalized profile recommendations and a free 14-day trial.

9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

How can B2B marketers create an effective Weibo profile and engage with the right audience? This post explores the necessary elements to an impactful B2B Weibo profile and highlights B2B companies doing it right. Fundamental Elements of a Weibo Profile. In my previous post, I described the seven steps to create a B2B Weibo profile for your company. Attractive visual elements for profile image, header image, and background. Tags of the Weibo profile.

Infer Extends Profile Management to the Oracle Marketing Cloud


Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. Contact us today for a demo of how Profile Management can help you connect, define and engage your prospect database.

Internal Social Business for Leaders series: 1. Your profile


The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The photos in your profile.

Build a page and profile for absolutely everything


If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. The post Build a page and profile for absolutely everything appeared first on Biznology.

How Can We Blend All of Our Customer Data into Actionable Profiles?


This is the third post in our profile management blog series. Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows.

Ideal Customer Profile (ICP)


The post Ideal Customer Profile (ICP) appeared first on EverString. Data-Driven Marketing Marketing account based marketing marketing sales sales-marketing alignment

Create relevant content based on personality profiles


So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Avitage. We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Modern Marketing

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

A page and profile for every location is essential


The post A page and profile for every location is essential appeared first on Biznology. Let me start by saying I am addicted to 9Round and I work out at a 9Round gym at Penrose Square right off of Columbia Pike in Northern Virginia.

Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration


Infer’s Profile Management Platform now supports Marketo as a data source. For example, you can now pull and snapshot behavioral data such as clicks, emails, form submits, etc, to use as conditions when building your ideal customer profile. Account and Opportunity Profiles.

Customer Data Platform Industry Profile: A Look Inside the Numbers

Customer Experience Matrix

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. Most vendors did provide client counts, and several privately shared other information where the public data was clearly wrong. You can download the report here. I'll wait while you do that.

The Anatomy of a Perfect Instagram Profile


And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more.

A 7-Step Checklist for Creating a B2B Weibo Profile

KoMarketing Associates

However, before you jump into a Weibo marketing initiative, you need first to understand how to create an attractive Weibo profile and find ways to make the account more efficient. A polished and complete Weibo profile can help you enhance your brand image and attract the right followers. Here are seven checklist items to reference when creating a Weibo profile. For example, Deppon has a well-designed Weibo profile. The default profile image is a gray portrait.

How’s Your LinkedIn Profile?

Writing on the Web

Three years later I know that any professional who does not take the opportunity of a free and well-written LinkedIn profile is “cutting off his/her nose to spite his/her face.”. Why is this LinkedIn profile so important? Yes, if your firm has a website your firm profile will be there.

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” The Problem With Progressive Profiling. The Biggest Progressive Profiling Mistake. Fixing Progressive Profiling.

Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More


This feature brings enhancements to all profile types by joining those profiles with the Task and Campaign tables from Salesforce directly into the Profile Builder. Short Fields for Profiles.

Visible Expert Profile: Staci Riordan

Hinge Marketing

This profile focuses on Staci Riordan, a Visible Expert for fashion law. At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.

SXSW Preview: Social Technologies and the Universal Customer Profile

Modern Marketing

Let me focus on one related point in particular: As they evolve, social technologies will expand our definition of the universal customer profile. It’s exciting to ponder an analogous evolution in the universal customer profile.

Change Your LinkedIn Profile From A Resume To A Reputation Destination

Marketing Insider Group

What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. 10 Questions To Do Your Own Linked Profile Audit.

What Is Progressive Profiling and Why Do You Need It?


The answer is progressive profiling. Progressive profiling lets you capture the right information at the right time from your leads, so you can turn that first date into a second one. How Does Progressive Profiling Work? What Are the Benefits of Progressive Profiling?