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What Is Zero-Party Data and What Can You Do with It?

Marketing Insider Group

Here are some common sources: Surveys: Brands can use surveys to ask customers about their preferences, opinions, and interests. Sources of Zero-Party Data Brands collect this data by encouraging customers to share their preferences and interests. You can integrate these surveys into your websites and apps or send them via email.

Ethics 316
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The Impact of AI on Social Media Marketing

Webbiquity

It can scan social media platforms, forums, and blogs to pick up on trends, opinions, and even subtle shifts in public mood. This might sound like a marketer’s dream, but with AI-powered social listening and sentiment analysis, it’s very much a reality. For social media marketers, AI takes on the role of a digital ear, notes Hootsuite.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencers—industry experts, thought leaders, and respected figures whose opinions hold weight in their fields—can bridge this gap. Businesses are making high-value decisions that impact their operations and profitability. Traditional advertising often lacks the credibility needed to influence such decisions.

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Why AI Content Isn’t Working (and What to Do for Your Blog Instead)

Marketing Insider Group

AI rarely gives “opinions,” and when it does, those opinions are totally uncontroversial, so consider becoming a bolder, more active thought leader in your work. Simply regurgitating a simple step-by-step tutorial is something that AI can handle easily, so instead, focus on developing content that AI simply can’t handle. Use AI wisely.

Content 182
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

Have your team share their insights and showcase their unique opinions and product philosophies. Create videos, podcasts, carousels, and infographics to supplement your product. The idea is to sell your assets across different platforms. Lastly, encourage thought leadership. This builds trust and drives traffic from outside Google.

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How To Market Your Marketing To Marketers [New Research]

Content Marketing Institute

New research offers insights (and a peek inside your peers’ opinions). On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

The results included a few expected areas of consensus but also some surprising divergence of opinions. We conducted in-depth interviews with senior B2B technology marketers to find out. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year.