SmartBrief - Marketing

JULY 30, 2024

It boasts a highly engaged 850 million monthly active users , an audience that isn’t afraid to share their opinions, viewpoints and feedback. If you’re curious about discussions in a specific industry, Reddit is an excellent source for gaining industry insights and opinions that can inform your content or product strategy.

Advertising Agencies 131

Advertising Agencies Paid Search Agency API Opinions 131

Marketing Insider Group

AUGUST 7, 2024

It can also summarize customer opinions from surveys, reviews, and social media, offering a clear picture of market sentiment. You can process and interpret customer feedback, identify trends, and perform competitive analysis quickly and accurately, leaving you with valuable insights.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Martech

NOVEMBER 15, 2024

Often, it’s just my opinion. I think my opinions are more informed than off the cuff, but they are still opinions, and they might not be as realistic or helpful as I think they are. This creates an approachable, collaborative atmosphere. I make it clear I don’t have all the answers.

Email Marketing 133

Email Marketing Organization Marketing Analytics Tools Tips 133

Marketing Insider Group

APRIL 20, 2021

Who do you trust: People who stick to commitments, show up on time, and hold reliable opinions? People who cancel at the last minute, show up late, and change opinions from day to day? It can mean offering an opinion and skill that no one else brings to a topic. What kind of solutions or opinions do they offer?

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

Marketing Insider Group

SEPTEMBER 7, 2021

Long-form content and unique opinion pieces can showcase your brand’s expertise. Have a Unique Opinion. You don’t always have to fall in line with the status quo opinion in your industry. Further, maintaining an autonomous opinion that’s unique and insightful can be what draws your customers in. Me too, and it’s annoying!

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Webbiquity

SEPTEMBER 12, 2024

Making decisions becomes less about using your intuition or personal opinions on how the company should be run and has more to do with what the data says. Base your moves on facts and get opinions from professionals who won’t have a bias toward your business.

Allocation 152

Allocation Business Opinions Budget Programs 152

Webbiquity

AUGUST 8, 2024

By Including customer reviews, case studies, testimonials, or user-generated content (UGC) on your product pages, you will not only improve your brand’s credibility but also show that you value your audience’s opinion. Your website visitors will be more likely to trust your product descriptions when they read what others using it have to say.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

The Point

FEBRUARY 20, 2025

A Data Privacy Checklist for Email Marketers Share on X Opinions vary on this point, but most authoritative sources, including industry associations and regulatory bodies, argue that advertisers (clients)not their agenciesare ultimately accountable for compliance with data privacy laws.

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

SmartBrief - Marketing

DECEMBER 18, 2024

It’s no wonder that there are some very prominent Hispanic social media influencers, and here are just some worth mentioning: Dellara: Her following is massive, and she can deliver some hard-hitting opinions on current events. These spaces are where news, opinions and trends drive conversation. TikTok: @dellara (1.4

Social Media 97

Social Media Social Marketing Media Advertising Agencies 97

Martech

MARCH 24, 2025

Since there’s rarely a clear right answer, decisions can become a “battle of opinions,” where the highest-ranking voice usually wins. Imagine shifting from opinion-driven debates to data-backed, insight-rich strategy sessions. As a result, you often have to make decisions with incomplete information. Processing.

Marketing AI 120

Marketing AI Work Management Marketing Management Advertising Agencies 120

Martech

SEPTEMBER 16, 2024

AI-powered social listening platforms like Brandwatch and Hootsuite Insights can collect and analyze public conversations to gauge public opinion. Part of the shift to AI-driven insights is acknowledging that, as Bill Bullard said, “Opinion is really the lowest form of knowledge.”

Marketing AI 113

Marketing AI Effectiveness Ad Building Work Management 113

Martech

SEPTEMBER 27, 2024

Company-controlled review websites Business cannot misrepresent a website or entity it controls that provides independent reviews or opinions about a category of products or services that includes its own products or services. You could get the insights opinions directly from consumers.

Effectiveness 120

Effectiveness Generation Terms and Conditions Work Management 120

Navigate the Channel

MARCH 19, 2025

Feedback goes beyond just opinions; it can testify to how your products and company performed for customers. Customer Service Feedback : Learn how customers perceive your support services and identify recurring issues. This feedback is often provided via reviews, complaints, or direct communication, offering areas for improvement.

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Contently

AUGUST 30, 2024

The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions. Today, people are all too ready to share their opinions about products and brands.

Storytelling 132

Storytelling Marketing Mix Paid Content Word of Mouth 132

Martech

DECEMBER 2, 2024

Using AI didn’t improve consumers’ opinion of it In 2023, before many consumers had used gen AI tools, a survey of people in the U.S., While many in the tech industry say consumers would warm to gen AI if they understood it better, it is clear that they have a good understanding of its largest problem: Reliability.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139

Marketing Insider Group

MARCH 25, 2025

Influencers share opinions, experiences, and product endorsements in a way that feels natural. Niche influencers often bring better results than celebrities. Successful campaigns focus on storytelling over direct promotion. How Influencer Marketing Works People trust recommendations from those they follow.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226

The Point

DECEMBER 30, 2024

If theres a difference in opinion, introduce A/B tests to determine what works best. Collect insights and feedback on lead quality and handoff processes. Emphasize accountability on both sides and encourage collaboration in reviewing and optimizing processes.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Sprout Social

SEPTEMBER 12, 2024

Use social listening and sentiment analysis for audience preferences and trendspotting Social listening and sentiment analysis tools provide invaluable insights into what’s happening on social media regarding current trends, conversations and public opinion. On TikTok, you can use TikTok live to engage with your audience in real-time.

Social Media 136

Social Media Work Management Marketing Management Marketing AI 136

Webbiquity

APRIL 27, 2021

.” Slow speeds meant the vast majority of content was text (broadband access still hadn’t reached half of American homes as of 2006 ), but anyone with industry knowledge, insights, and opinions could now make their voice heard. On the B2B side, trade publications have traditionally been the source for independent opinions.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Martech

FEBRUARY 11, 2025

We all use them, and most of us probably don’t even know how much we rely on them to help us form opinions and make decisions. People seek and trust others’ opinions and actions when deciding whether to act. Ethical use: Follow up with an email that shows how you accounted for customer opinion in your decisions (e.g.,

Ethics 119

Ethics Urgency Marketing Ideal Customer Profiles Copywriting 119

Martech

MARCH 27, 2025

Personal opinion weighs heavily on decisions Personal opinion significantly influences decision-making, with 89% of marketers and 84% of agencies agreeing. The right decision-makers are also not always involved, the report found, with 43% of marketers and 62% of agencies agreeing on this point.

Advertising Agencies 90

Advertising Agencies Creativity Paid Search Agency Ad Agencies 90

Webbiquity

NOVEMBER 8, 2022

Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Similarity.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Martech

OCTOBER 18, 2024

There are 17 million opinion leaders on LinkedIn. People invited to participate in the LinkedIn Top Voices program ) LinkedIn marketing tools Everything on LinkedIn is marketing.

Linkedin 139

Linkedin B2B Thought Leadership Work Management Marketing Management 139

SmartBrief - Marketing

JANUARY 13, 2025

Opinions expressed by SmartBrief contributors are their own. A social media scorecard with the right data can change not only how businesses market themselves but also what they make, who they make it for and how they sell it. Unlocking that impact, however, requires more support from the top.

Social Media 118

Social Media Media Lead Ranking Paid Search Agency 118

Martech

OCTOBER 28, 2024

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Here’s the email in question for reference.

B2B 133

B2B Marketing Automation Services Ideal Customer Profiles Display 133

Martech

DECEMBER 4, 2024

” Platforms like G2 and TrustRadius may serve to aggregate opinions in the B2B technology space, for example, an influencer puts a face and reputation behind his or her views. As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. 6 things to look for.

DemandBase 120

DemandBase Peer-to-peer B2B Aggregators 120

Oktopost

OCTOBER 8, 2024

While AI tools can generate text, the key to building trust is adding your own personal touch, your point of view and your opinion. Having an opinion matters even if some may not agree with it. Maintaining your authentic voice Your content must reflect your authentic voice.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Webbiquity

AUGUST 14, 2024

Regularly asking for your clients’ opinions on what is going well and what can be improved will show that you actually value what they have to say and that their needs are on top of your list. Moreover, integrating your CRM with communication tools can help streamline responses and increase efficiency.

Enterprise Management 152

Enterprise Management Tips Customer Satisfaction Marketing Management 152

Marketing Insider Group

DECEMBER 5, 2022

82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion. In fact, 82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion. Headlines with negative superlatives, such as “worst” or “fail”, have a 30% higher click-through rate than those without. Neuro-what?

Traffic 358

Traffic Copywriting Click Rate Trigger Marketing 358

Martech

JULY 26, 2024

Marketers are more pessimistic than ever about AI’s impact on marketing jobs, but there’s a surprising split in opinion between executives and those who use it. Source: Marketing AI Institute’s 2024 State of Marketing AI Report More AI, fewer jobs?

Barriers 124

Barriers Marketing AI Training Work Management 124

SmartBrief - Marketing

NOVEMBER 11, 2024

Opinions expressed by SmartBrief contributors are their own. We’ve done it before as marketers, now is the time to do it again. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Promotion 111

Promotion Brand Identity Branding Broadcasting 111

Martech

NOVEMBER 6, 2024

These narratives spark contrasting emotions like anger and sadness, pushing audiences to interact and voice their opinions. Conflict-driven themes earned 23% more comments, with themes like “Good vs. Evil” or stories of tragedy driving the most comments.

Viral Marketing 134

Viral Marketing Research Content Trigger Marketing 134

Marketing Insider Group

JANUARY 3, 2023

And you’ll be able to show your clients you value their opinions and ongoing success, encouraging greater customer retention. Once you know client likes and dislikes, you can apply that data to immediate issue resolution, improving processes, products, and other business areas. Making Customer Retention a Priority in 2023.

Marketing & Strategy 360

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 360

SmartBrief - Marketing

FEBRUARY 5, 2025

Opinions expressed by SmartBrief contributors are their own. Whether someone is self-gifting , having a friends -over-Valentine’s-Day kind of celebration or just giving their partner the surprise of the year , your brand has the opportunity to be part of that story. So lean in and celebrate love in all its forms.

Bundling 103

Bundling Brand Identity Branding Curation 103

The Customer

AUGUST 9, 2024

That is due in part to the impact branded series have on the audience’s opinion of the brand.” Signal Hill found that some 61% of listeners “have a more favorable opinion about a brand based on hearing the show the brand produced,” said CEO Jeff Vidlar, adding, “that warm and fuzzy feeling starts with the podcast itself.”

Lead Ranking 99

Lead Ranking Lead Scoring Top of Funnel Lead 99

Trade Press Services

AUGUST 26, 2024

Share valuable insights, industry news, and expert opinions to showcase your expertise and position yourself as a leader in your industry. Post regularly to showcase your expertise. LinkedIn is a social platform where consistent engagement is key to leveraging the algorithm to your advantage.

Ideal Customer Profiles 108

Ideal Customer Profiles Profiling Linkedin Optimization 108