The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Your opinion of creative, media or content is a distraction. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

Trending Sources

Star influencers: whose opinions matter most to B2B buyers?

Beyond

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

Power Opinions - BANT is BUNK … Revisited

ViewPoint

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. This has traditionally been a sales team responsibility, and in my opinion should remain so.". BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.

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Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound.

Power Opinions – Experts Select Top Three Social Media Tools

ANNUITAS

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press

Is Growth Hacking a thing? The experts sound-off

grow - Practical Marketing Solutions

They certainly had similar opinions regarding growth hacking! Growth Hacking is more complicated than you think – Nichole Elizabeth Demeré, Customer Success Evangelist, NicholeElizabethDemere.com I sat down with Nichole Elizabeth DeMeré to get her opinion of Growth Hacking.

IoT security and the consumer: the challenges and education question

i-Scoop

Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance Zscaler

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

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Crowdsourced Opinions: Get Ready to Be Steamrolled

Modern B2B Marketing

The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. People have shown a willingness to put more faith in the opinions of others they’ve never met than in the words of professional critics.

The time to rethink influence, thought leadership and trust is now

i-Scoop

Customer engagement Media and publishing Opinion Research 2017 Edelman Trust Barometer CEO credibility distrust Edelman influencer marketing Kathryn Beiser Richard Edelman social influence thought leadership traditional media trust

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Customer experience: emotions, emotions and a word on the brain

i-Scoop

Customer experience Featured Opinion Bruce Temkin Colin Shaw customer experience management Customer Experience Matters Dick Swaab Jan Derksen storytelling

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The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before.

How to use customer data to develop marketing insights

Biznology

Some people—especially millennials—are likely to leave comments featuring their opinions or to hit “like” to agree with a statement. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

On the Razor’s Edge with Social Selling, Big Data, and Sales-Marketing Alignment

Sales Intelligence View

I recently had the pleasure of being a guest on Barb Gi […].

Are consumers, including younger ones, preparing to fight for their privacy?

i-Scoop

Data in action Integrated marketing Opinion Research Annenberg School for Communication Edelman Trust Barometer 2017 GDPR IDC personal data personally identifiable information PII privacy concerns trade-off fallacy trustWhat if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We’ve covered some possible implications and findings previously. Another question to ponder is that of privacy.

The customer has a voice: your business is the audience

i-Scoop

Opinion The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences.

Jeanne Bliss: how to build your customer-driven growth engine

i-Scoop

Customer experience Customer loyalty Customer service Leadership Opinion CCO Chief Customer Officer Chief Customer Officer 2.0

The ethics of data: human truths and dignity in the digital age

i-Scoop

Data in action Digital business Digital marketing Digital transformation Opinion Annenberg School for Communication customer-centric EDPS European Data Protection Supervisor GDPR General Data Protection Regulation Giovanni Buttarelli Internet of Things trade-off fallacy

Job Offer From a Unicorn? Our CEO Has Some Tips For You.

Sales Intelligence View

Thought Leadership insideview ceo insideview execs insideview executives insideview leadership insideview milletti insideview opinion insideview thought leader insideview umberto insideview unicorn insideview venturebeat milletti ceo umberto ceo umberto milletti

The digital transformation agenda 2016: research and analysis

i-Scoop

Business optimization Digital transformation Opinion Research Cisco competitive advantage customer service digital transformation agenda 2016 digital transformation priorities Economist Intelligence Unit EIU employee engagement operational agility Pegasystems process optimization

Disruption and transformation: what you NEED to know

i-Scoop

Change management Digital transformation Human business Leadership Opinion Charlene Li customer-centricity Gerry McGovern Implementing Disruptive Customer Centricity Sandra Vandermerwe The Eleventh Commandment transformationThe title of this blog post is a promise.

Let’s not have a Quor-gasm

grow - Practical Marketing Solutions

Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that Quora is the future of blogging. time management opinions about quora quora should I use QuoraI don’t like Quora. As far as I can tell I stand alone in this sentiment.

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Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site.

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site.

Content marketing is dead – or is it?

i-Scoop

Content marketing Opinion Have you read the posts lately about the death of social media marketing? I could link to them but I’ll save you the pain. Search. They all have a different angle. Indeed, while some are still proclaiming email marketing is dead, others already say social media marketing is dead. Well, content marketing is dead too. […].

2017: the year the Internet of Things will die – in a sense for some

i-Scoop

Internet of Everything Opinion Brian Krebs CES 2017 consumer electronics Consumer Electronics Show consumer IoT Internet of Shit Internet of Things definition Nest Revolv smart hairbrush Wi-Fi kettle Wired

The CMO’s opinion isn’t always appreciated

Integrated B2B

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. The post The CMO’s opinion isn’t always appreciated appeared first on IntegratedB2B.

Customer-centricity – to the invisible and the rebels

i-Scoop

News OpinionIs there a difference between customer-centricity and customer focus? Yes, there is. But then again, is there really? It depends as always.

The Quor-gasm shakes the social web

grow - Practical Marketing Solutions

blogging futurist opinions about quora quora should I use QuoraA few weeks ago, we had a great discussion on {grow} about the “Quor-gasm:&# the many problems with Quora.

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Marketers increase spending in paid social in 2017 – is it smart?

i-Scoop

Content marketing Opinion Research Social marketing Chris Pemberton CMO spend CMO Spend Survey 2016-2017 digital advertising digital commerce digital detox Facebook fake news FFForget Gartner Kaspersky Millennials Ofcom organic social paid social media social content marketing The Communications Market Report Treem Twitter website spendingSocial media and social networks have come a long way since the early days of Facebook and Twitter.

Why we are all digital customers

i-Scoop

Opinion Accenture research digital customer digital customer experience digital native insurance claims process In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

Learning to Live With Employee Opinion. Since its founding in 2007, Glassdoor.com has become an important research tool for job hunters, corporate recruiters, and anyone looking for unvarnished behind-the-scenes insight into what really goes on behind corporate doors.

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The information age revisited: bridges for a hybrid world

i-Scoop

Information management OpinionWe’ve been living in the information age since at least the end of the seventies, early eighties. An age in which – digital – information has increasingly become a key driver and enabler of the economy and of digital transformation.

Are Experts Obsolete? Not In My Informed Opinion

Customer Experience Matrix

I recently tripped over an intriguing article on Extinction of the Expert by Denise Gershbein, a creative director at frog design. To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields.

The forgotten essence of a smart city and community

i-Scoop

Internet of Everything Opinion Cruyff Court Fred van Beuningen Gerardo Pisarello Gila Gamliel Global Futures Group IoT Jerry Hultin Jiangbo Ni Rajesh Agrawal safety smart cities Smart City Expo World Congress 2016 social cohesion trust

Where is the value of content marketing?

i-Scoop

Content marketing Opinion Web content After the first dot-com bust, “content is king” was the rallying cry of any competent Web worker. Back then this revelation was novel online. Soon after, this mantra became a cliché.

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