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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Lots of Successful Brands Have Strong Opinions. So go for it!

Opinions 358
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Blast the Competition with Consistency in Content Marketing

Marketing Insider Group

Who do you trust: People who stick to commitments, show up on time, and hold reliable opinions? People who cancel at the last minute, show up late, and change opinions from day to day? It can mean offering an opinion and skill that no one else brings to a topic. What kind of solutions or opinions do they offer?

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The No-BS Blogging Strategy for SaaS Products

Marketing Insider Group

Long-form content and unique opinion pieces can showcase your brand’s expertise. Have a Unique Opinion. You don’t always have to fall in line with the status quo opinion in your industry. Further, maintaining an autonomous opinion that’s unique and insightful can be what draws your customers in. Me too, and it’s annoying!

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Designing Product Landing Pages: Best Practices for 2020 and Beyond

Webbiquity

According to analytical data , it takes 50 milliseconds for people to form an opinion of your website and 2.6 So, naturally, if a person is unfamiliar with your services, they will tend to look for others who have tried them out and form their opinions based on those shared experiences.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Centered on opinions. Position yourself as a leader in your industry through comprehensive content and use your opinion sparingly to differentiate yourself. Consistent. Superior quality. Thought leadership is not : Pedigree. Unique for the sake of it. Riddled with jargon. Designed to impress other experts.

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7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion. In fact, 82% of people say they prefer to read an article that’s based on data vs. a writer’s opinion. Headlines with negative superlatives, such as “worst” or “fail”, have a 30% higher click-through rate than those without. Neuro-what?

Traffic 358
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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

The results included a few expected areas of consensus but also some surprising divergence of opinions. We conducted in-depth interviews with senior B2B technology marketers to find out. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year.