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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Your opinion of creative, media or content is a distraction. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Ten B2B Marketing Opinions from 2014

B2B Marketing Unplugged

If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. . Twitter Truth #2: Sometimes You Need to Shut Up.

Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

Star influencers: whose opinions matter most to B2B buyers?

Beyond

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

B2B Marketing Trends for 2016

this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing.

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification

14 experts opinions on Artificial Intelligence in Marketing Automation

Opentopic

The post 14 experts opinions on Artificial Intelligence in Marketing Automation appeared first on Opentopic. While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – do our daily routine.

B2B Marketing Trends for 2016

this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing.

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound.

Power Opinions – Experts Select Top Three Social Media Tools

ANNUITAS

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press

Is Growth Hacking a thing? The experts sound-off

grow - Practical Marketing Solutions

They certainly had similar opinions regarding growth hacking! Growth Hacking is more complicated than you think – Nichole Elizabeth Demeré, Customer Success Evangelist, NicholeElizabethDemere.com I sat down with Nichole Elizabeth DeMeré to get her opinion of Growth Hacking.

IoT security and the consumer: the challenges and education question

i-Scoop

Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance Zscaler

B2B Marketing Trends for 2016

this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing.

Crowdsourced Opinions: Get Ready to Be Steamrolled

Modern B2B Marketing

The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. People have shown a willingness to put more faith in the opinions of others they’ve never met than in the words of professional critics.

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

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The Ultimate Truth About Klout and Influence

Conversionation

Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexAn analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. I just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.].

Content Marketing As A Process: Three Rules Before Starting

Conversionation

Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIContent marketing is defined as a marketing technique. However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.].

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The time to rethink influence, thought leadership and trust is now

i-Scoop

Customer engagement Media and publishing Opinion Research 2017 Edelman Trust Barometer CEO credibility distrust Edelman influencer marketing Kathryn Beiser Richard Edelman social influence thought leadership traditional media trust

Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

But here is my honest opinion: if you really know what customer-centric marketing is about (and please don’t say it’s something new) and have understood that it’s not about media or channels (remember ‘social will kill email’?)

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Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

Customer-facing decisions are seldom taken by a team but often based on what we know as the HiPPO: the Highest Paid Person’s Opinion instead of those that know the customers best. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other.

Is Touchpoint Marketing the Only Marketing Left?

Conversionation

Blog Customer experience Opinion Touchpoint marketing content marketing customer experience touchpoint marketingContent marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been.

Customer experience: emotions, emotions and a word on the brain

i-Scoop

Customer experience Featured Opinion Bruce Temkin Colin Shaw customer experience management Customer Experience Matters Dick Swaab Jan Derksen storytelling

Aging 34

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

Blog Content marketing Customer-centricity Opinion Social Business CIO collaboration content marketing CXO Edwin Hageman IT open letter Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer.

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The First Two P’s of Broken Marketing

Conversionation

Blog Marketing strategy Opinion Kristin Zhivago people processesDespite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken.

On the Razor’s Edge with Social Selling, Big Data, and Sales-Marketing Alignment

Sales Intelligence View

I recently had the pleasure of being a guest on Barb Gi […].

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Blog Content marketing Customer experience Customer-centricity Inbound marketing Marketing strategy Opinion Touchpoint marketing content in context context marketing contextual marketing HubSpot Ray WangEverything evolves and so does marketing. Today, things evolve faster.

Are consumers, including younger ones, preparing to fight for their privacy?

i-Scoop

Data in action Integrated marketing Opinion Research Annenberg School for Communication Edelman Trust Barometer 2017 GDPR IDC personal data personally identifiable information PII privacy concerns trade-off fallacy trustWhat if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We’ve covered some possible implications and findings previously. Another question to ponder is that of privacy.

On Twitter and real life: some love and some tips #socialsong

Conversionation

Blog Emotions Opinion #FF Amber Naslund Chris Brogan Chuck Kent Follow Friday TwitterIt’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else.

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Marketing 3.0: How Marketing Gurus Catch Up With Old Realities

Conversionation

Marketing theory Opinion human-centric marketing Marketing 3.0 Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Marketing 3.0, also known as human-centric marketing (or as I [.].

Wake Up: Your Customer Does Not Want to Be Your Friend

Conversionation

Blog Conversion Customer engagement Customer experience Customer relationships Customer service Marketing theory Opinion Sales Social media marketing brand advocates Bryan Eisenberg Chief Customer Officer conversion customer advocate customer experience customer-centricity people-centricity social mediaWords are extremely important.

Bryan Eisenberg on Social, Conversion and Content Marketing

Conversionation

Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?:

IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Blog Opinion Research AdEx Benchmark Europe 2012 Alain Heureux display advertising IAB Europe online advertising search

The customer has a voice: your business is the audience

i-Scoop

Opinion The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences.

Jeanne Bliss: how to build your customer-driven growth engine

i-Scoop

Customer experience Customer loyalty Customer service Leadership Opinion CCO Chief Customer Officer Chief Customer Officer 2.0

Why Earned Media Matter: the End of Media Management as We Know It

Conversionation

Blog Blogging Opinion PR earned media media management reputationIn a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [.].

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The ethics of data: human truths and dignity in the digital age

i-Scoop

Data in action Digital business Digital marketing Digital transformation Opinion Annenberg School for Communication customer-centric EDPS European Data Protection Supervisor GDPR General Data Protection Regulation Giovanni Buttarelli Internet of Things trade-off fallacy

The Road to Revenue: Feel Your Customer and Facilitate the Buy

Conversionation

Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue salesRevenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.].

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