Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Quick Takeaways: It’s a myth that successful companies should avoid stating frank opinions in their content — many major companies do. Lots of Successful Brands Have Strong Opinions. What do you feel strongly about?

Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. We’ve made contrarian opinions part of our brand, and it’s helped us stand out when every other blog is saying the same thing,” Gabbert says in a WordStream blog post.

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Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco. The post Expert Opinion: CRM featuring Michelle Cirocco appeared first on Televerde.

15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If And there you have it, our favorite expert opinions on business data and the role it plays in your organization’s different initiatives. As each of these opinions illustrates, accurate data is no longer a nice-to-have. The post 15 Expert Opinions About Business Data appeared first on ZoomInfo Blog. In modern business, data is a hot commodity.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

What’s your opinion on thought leadership?

Champion Communications

Thought leadership is one of those hot phrases that you’ve heard, but perhaps never fully understood. PR business thought leadership

41 Expert Opinions on Data Hygiene Best Practices

Zoominfo

Their following opinions about data cleanliness were taken from ZoomInfo’s Twitter Chat about — you guessed it — data hygiene. . Technologies are a ways away from meeting this need in my opinion. Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies.

Power Opinions - BANT is BUNK … Revisited

Pointclear

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. This has traditionally been a sales team responsibility, and in my opinion should remain so.". BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.

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Crowdsourced Opinions: Get Ready to Be Steamrolled

Marketo

The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. People have shown a willingness to put more faith in the opinions of others they’ve never met than in the words of professional critics. Technology will make opinion-sharing easier, and the technology to aggregate and summarize sentiment will improve.

Opinion: An AK47 to go with the roses?

ADmantX

The post Opinion: An AK47 to go with the roses? Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business or its industry.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

The results included a few expected areas of consensus but also some surprising divergence of opinions. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Restricted Writing: Could Banning Certain Words Improve My Copy?

Brandwatch CX

Opinion

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How Fast You Can Earn $100 Perday Online From Affiliate Marketing | My Opinion

PPCRAO.in

For My Online Course WhatsApp Me On +919984115769 (Don't Call) WhatsApp Link ??

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Your opinion of creative, media or content is a distraction. Share your opinion in the comments below or with me on Twitter ( @wittlake ). Has your personal experience with social media increased your perception of its marketing value? Do your watching and reading habits influence the publishers you advertise with?

Entrepreneur Reacts: is Affiliate Marketing still worth it in 2020? Honest opinion. ODi Productions

PPCRAO.in

My reaction to one of the top videos on YouTube showing you how to make money online with affiliate marketing in 2020. X0X0 Renae Live Trend Q&A Tomorrow: [link] Time Converter: [link] -- ?? Cult Following Things: 1. We have a viral course to help you, free. link] 2. We have an app! link] 3. [.].

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. You can find all his articles on his site. Thanks Craig!

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site. Craig is publishing a series of Thought Leader articles and thus far they have been great reading for B2B Marketers. You can find all his articles on his site. Thanks Craig!

A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. Throughout my career as a brand journalist, I’ve tried to coax opinions out of subject matter experts, with most shying away for compliance reasons, claiming legal will never let them express certain sentiments. The post A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

The CMO’s opinion isn’t always appreciated

Integrated B2B

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. The post The CMO’s opinion isn’t always appreciated appeared first on IntegratedB2B.

Power Opinions - Experts Select Top Three Social Media Tools

Pointclear

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

Power Opinions – Experts Select Top Three Social Media Tools

ANNUITAS

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)

Pointclear

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online? Actually, it's 12 opinions if you count Chris and me. There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online? There is the business me, and there is the personal me and always the two have mixed. It's obvious by the two feeds you see on the right.

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

Pointclear

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Are Experts Obsolete? Not In My Informed Opinion

Customer Experience Matrix

I recently tripped over an intriguing article on Extinction of the Expert by Denise Gershbein, a creative director at frog design. To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields.

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)

Pointclear

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Monitorea y participa con las Opiniones de Facebook desde la Entrada inteligente

Sprout Social

Desde su lanzamiento en 2013, las Opiniones de Facebook se han convertido rápidamente en una de las maneras más populares que eligen los consumidores para dejar comentarios directos y públicos para las marcas. Además, prácticamente el 66% de los consumidores que quieren compartir sus experiencias, pensamientos y opiniones tienden más a hacerlo en Facebook. Administrar las Opiniones de Facebook desde la Entrada inteligente.

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Advice & Opinion from more than 90 of ITs most insightful thinkers. Sign-up for the Advice & Opinion Newsletter. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To.

[Infographic] Expert Opinion Round-Up: What Does GDPR Mean for Marketers?

Convert

No one has a crystal ball here. And GDPR is complicated. If you’ve been listening in on groups and reading the conversations between privacy and marketing experts, you know everyone is (politely) agreeing to disagree on provision interpretations! We faced the same road-block. So we went and asked some of the most seasoned marketers and. Blogs

Are marketers fueling the fake news industry?

Biznology

Despite all the discussions around how fake news affect public opinion — even election results — Jeff’s point is that it started as a way for fly-by-night publishers to rake in ad revenue, so marketers are actually funding fake news. If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

Delivering Episode 32: AMP for Email Makes Significant Strides

Litmus

What really has me rethinking my original opinion, though, were two announcements from some Google partners. AMP amp for email opinion PodcastIn this episode of Delivering, host Jason Rodriguez revisits a past episode in light of recent news.

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Digital marketing is less about knowledge than about bravery

Biznology

Now, I think it is fear of doing it at all, because other people see what you did and have an opinion. Digital Marketing Monthly Newsletter agile marketing audiences bravery criticisms decisions Digital marketing Do It Wrong Quickly fear fearlessness knowledge Learning mistakes monthly newsletter Newsletter opinions resilience success work

The Importance of Diversity, Equity, and Inclusion in Marketing

Litmus

That can be hard and scary but, in my opinion, one of the most important points that Kevin made is that, as brands start expressing their values, they need to get comfortable with: Losing customers that don’t agree with those values. Diversity equity Inclusion Opinions thoughts

How promotional products fit in with the modern consumer

Biznology

The key highlights of the report findings below are a great summary of some of the best statistics from the research report findings which provide an excellent insight into consumer opinions on advertising and promotional products. Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine.

Why Google Isn’t Giving Update Advice Anymore

SEMrush

OpinionJohn Warner outlines a personal conspiracy theory about machine learning‘s present and possible future impact on SERPs - from a talk given at the April 2019 BrightonSEO.

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