The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Your opinion of creative, media or content is a distraction. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco.

Star influencers: whose opinions matter most to B2B buyers?

BaseOne

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

Power Opinions - BANT is BUNK … Revisited

ViewPoint

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. This has traditionally been a sales team responsibility, and in my opinion should remain so.". BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.

BANT 217

How B2B Marketing is Changing in 2018

It’s true content marketing in my opinion.”. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.

15 Expert Opinions About Business Data

Zoominfo

Keep reading for our top fifteen expert opinions regarding the importance of business data. “If And there you have it, our favorite expert opinions on business data and the role it plays in your organization’s different initiatives. In modern business, data is a hot commodity.

Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

Opinion: An AK47 to go with the roses?

ADmantX

The post Opinion: An AK47 to go with the roses? Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business or its industry.

What’s your opinion on thought leadership?

Champion Communications

Thought leadership is one of those hot phrases that you’ve heard, but perhaps never fully understood. PR business thought leadership

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

The results included a few expected areas of consensus but also some surprising divergence of opinions. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Crowdsourced Opinions: Get Ready to Be Steamrolled

Modern B2B Marketing

The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. People have shown a willingness to put more faith in the opinions of others they’ve never met than in the words of professional critics.

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site.

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site.

Power Opinions – Experts Select Top Three Social Media Tools

ANNUITAS

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press

The CMO’s opinion isn’t always appreciated

Integrated B2B

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. The post The CMO’s opinion isn’t always appreciated appeared first on IntegratedB2B.

Are Experts Obsolete? Not In My Informed Opinion

Customer Experience Matrix

I recently tripped over an intriguing article on Extinction of the Expert by Denise Gershbein, a creative director at frog design. To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

[Infographic] Expert Opinion Round-Up: What Does GDPR Mean for Marketers?

Convert

No one has a crystal ball here. And GDPR is complicated. If you’ve been listening in on groups and reading the conversations between privacy and marketing experts, you know everyone is (politely) agreeing to disagree on provision interpretations! We faced the same road-block. So we went and asked some of the most seasoned marketers and. Blogs

A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Content Standard

” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. The post A Brand Messaging Conundrum: Is Your Company Too Scared to Have an Opinion?

Monitorea y participa con las Opiniones de Facebook desde la Entrada inteligente

Sprout Social

Desde su lanzamiento en 2013, las Opiniones de Facebook se han convertido rápidamente en una de las maneras más populares que eligen los consumidores para dejar comentarios directos y públicos para las marcas. Administrar las Opiniones de Facebook desde la Entrada inteligente.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Advice & Opinion from more than 90 of ITs most insightful thinkers. Sign-up for the Advice & Opinion Newsletter. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To.

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before.

Brand 163

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound.

Are marketers fueling the fake news industry?

Biznology

Despite all the discussions around how fake news affect public opinion — even election results — Jeff’s point is that it started as a way for fly-by-night publishers to rake in ad revenue, so marketers are actually funding fake news.

Why Google Isn’t Giving Update Advice Anymore

SEMrush

OpinionJohn Warner outlines a personal conspiracy theory about machine learning‘s present and possible future impact on SERPs - from a talk given at the April 2019 BrightonSEO.

SERP 103

Digital marketing is less about knowledge than about bravery

Biznology

Now, I think it is fear of doing it at all, because other people see what you did and have an opinion. I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success.

Should brands take a public stand on social or political issues?

Biznology

Social media has provided the ideal vehicle to express opinions, engage more with high-visibility brands, and spread their views around the world in lightning speed, often resulting in aggressive initiatives such as boycotts or forcing brands to modify their communication content.

Brand 203

How promotional products fit in with the modern consumer

Biznology

The key highlights of the report findings below are a great summary of some of the best statistics from the research report findings which provide an excellent insight into consumer opinions on advertising and promotional products.

The Biggest Threat to SEO Isn’t Human

SEMrush

OpinionHow will artificial intelligence and machine-learning impact SEO in the future? Could GPT2 Destroy SEO and Transform Content Forever?

How newly-energized millennial activists are shaping brand choices

Biznology

While there is always a risk of alienating customers satisfied with the status quo, these represent strategic decisions to more closely align their brands with emerging public opinion, often spearheaded by millennials.

Brand 162

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

The stages of the Purchase Funnel are: awareness, opinion, consideration, preference, and purchase. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S.