Opinionated Content Marketing: Why You Should It?
Marketing Insider Group
MAY 26, 2020
In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Quick Takeaways: It’s a myth that successful companies should avoid stating frank opinions in their content — many major companies do. Lots of Successful Brands Have Strong Opinions. What do you feel strongly about?