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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Lots of Successful Brands Have Strong Opinions. So go for it!

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders.


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Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel via @sejournal, @martinibuster

Search Engine Journal

Senior engineers with over ten years experience fired from Twitter for privately sharing their opinions. The post Twitter Fires Senior Engineers for Opinions Shared in Private Slack Channel appeared first on Search Engine Journal. Elon Musk mock-apologizes for firing "these geniuses".

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15 Expert Opinions About Business Data


Keep reading for our top fifteen expert opinions regarding the importance of business data. “If And there you have it, our favorite expert opinions on business data and the role it plays in your organization’s different initiatives. As each of these opinions illustrates, accurate data is no longer a nice-to-have.

Opinions 147
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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships


These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. We’ve made contrarian opinions part of our brand, and it’s helped us stand out when every other blog is saying the same thing,” Gabbert says in a WordStream blog post. Do share the opinionated nature of the content.

Opinions 114
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Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]

Content Marketing Institute

Continue reading → The post Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap] appeared first on Content Marketing Institute. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge.

Opinions 101
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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

The results included a few expected areas of consensus but also some surprising divergence of opinions. We conducted in-depth interviews with senior B2B technology marketers to find out. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year.