Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco.

The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Your opinion of creative, media or content is a distraction. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Star influencers: whose opinions matter most to B2B buyers?

BaseOne

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

Power Opinions - BANT is BUNK … Revisited

ViewPoint

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. This has traditionally been a sales team responsibility, and in my opinion should remain so.". BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.

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Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site.

Power Opinions – Experts Select Top Three Social Media Tools

ANNUITAS

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press

Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

14 experts opinions on Artificial Intelligence in Marketing Automation

Opentopic

The post 14 experts opinions on Artificial Intelligence in Marketing Automation appeared first on Opentopic. While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – do our daily routine.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound.

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Are Experts Obsolete? Not In My Informed Opinion

Customer Experience Matrix

I recently tripped over an intriguing article on Extinction of the Expert by Denise Gershbein, a creative director at frog design. To be honest, I couldn’t quite follow her argument, but the gist seemed to be that true experts in the future will be people who can integrate information from multiple domains by leading teams of people who are themselves experts in different fields.

The CMO’s opinion isn’t always appreciated

Integrated B2B

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. The post The CMO’s opinion isn’t always appreciated appeared first on IntegratedB2B.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Advice & Opinion. Advice and Opinion. Advice & Opinion : Difference Engine. Advice & Opinion from more than 90 of ITs most insightful thinkers. Sign-up for the Advice & Opinion Newsletter. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To.

Are marketers fueling the fake news industry?

Biznology

Despite all the discussions around how fake news affect public opinion — even election results — Jeff’s point is that it started as a way for fly-by-night publishers to rake in ad revenue, so marketers are actually funding fake news.

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before.

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Digital marketing is less about knowledge than about bravery

Biznology

Now, I think it is fear of doing it at all, because other people see what you did and have an opinion. I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success.

How promotional products fit in with the modern consumer

Biznology

The key highlights of the report findings below are a great summary of some of the best statistics from the research report findings which provide an excellent insight into consumer opinions on advertising and promotional products.

Should brands take a public stand on social or political issues?

Biznology

Social media has provided the ideal vehicle to express opinions, engage more with high-visibility brands, and spread their views around the world in lightning speed, often resulting in aggressive initiatives such as boycotts or forcing brands to modify their communication content.

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How newly-energized millennial activists are shaping brand choices

Biznology

While there is always a risk of alienating customers satisfied with the status quo, these represent strategic decisions to more closely align their brands with emerging public opinion, often spearheaded by millennials.

Brand 141

The emerging challenges for managing brand risk

Biznology

Trump tweets his brash opinions to more than 30 million followers almost daily which has politicized many issues and often disparages business leaders and brands.

Brand 132

The value of PR in a digital world

B2B PR

OpinionRuth Barrows from The Marketing Pod discusses the latest challenges and trends in PR, including the role of digital and the impact it is having on the industry.

PR 70

How CSR and social activism are defining brands today

Biznology

And social media has proven to be the ideal medium for sharing their opinions on CSR actions. Brand marketing has evolved from product-centric to consumer-centric to values-centric today.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

The stages of the Purchase Funnel are: awareness, opinion, consideration, preference, and purchase. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S.

B2B PR measurement – time to get serious

B2B PR

OpinionGiles Peddy, SVP EMEA Corporate Development at LEWIS discusses the importance of measurement in B2B PR.

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How to improve sales with online chat software

Biznology

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer.

Creative strategies to improve your brand’s online reputation

Biznology

No business is perfect and you’re bound to have unhappy customers or employees, but the voice of the few should not represent the opinion of the many. This activity can deflect negative opinion and also drive more traffic and leads to your website.

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How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

How to turn your business blog into a publisher

Biznology

Opinion : Take a hard stance on a controversial issue. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems.

Review bots, fake news, and the misinformation age

Biznology

Considering how well the movie did in the box office, some started speculating if the low audience ratings accurately reflected the opinions of moviegoers or it was the result of mass trolling, persistent angry fans logging in with different usernames or even a network of Facebook bots. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over.

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How Trump’s unpopular decisions can strengthen brand engagement

Biznology

The marketing ground rules have changed radically over the past few years, driven not only by recent controversial political decisions, but also by social media spreading individual opinions so quickly and exacerbating the extreme negativity by activists.

Brand 140

Millennials are finally taking action in brand support

Biznology

While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing.

Brand 132

How to use customer data to develop marketing insights

Biznology

Some people—especially millennials—are likely to leave comments featuring their opinions or to hit “like” to agree with a statement. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

5 smart ways to use social media for knowledge sharing

Biznology

In these cases, it would be a major oversight not to provide them with space where they can discuss these topics and share their opinions, ideas, and recommendations. T he last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises.

The Beginner’s Guide to a Data-Driven Public Relations Strategy

B2B PR

OpinionSam Holzman, Content Marketing Specialist at ZoomInfo explains how to put together a data-driven PR strategy.

Students are more into social media—is it good or bad?

Biznology

More learning than ever: Students have taken to social media as a platform for fun and entertainment along with sharing views, opinions, and learning about what’s going on in the world. Social media is the new way of communication and it is everywhere; its influence is far-reaching and deep. While adults still have control over the use of social media, young minds find it more captivating. Let us look into the impact it has been showing on the students. Positive.

Are media opportunities drying up for B2B tech PR?

B2B PR

OpinionBig Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward.

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