The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Your opinion of creative, media or content is a distraction. Share your opinion in the comments below or with me on Twitter ( @wittlake ).

Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).

Trending Sources

Power Opinions - BANT is BUNK … Revisited

ViewPoint

Next, I reached out to my Power Opinions team (PowerViews alumni) to find out what they thought about BANT. This has traditionally been a sales team responsibility, and in my opinion should remain so.". BANT is an acronym for Budget, Authority, Need and Time Frame. I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”.

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Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound.

Power Opinions – Experts Select Top Three Social Media Tools

ANNUITAS

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press

IoT security and the consumer: the challenges and education question

i-Scoop

Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance Zscaler

Blend it like a marketer

B2B PR

OpinionMarc Duke, non-executive director at brainbroker explains w hy blended marketing is the way of the future.

Should brands take a public stand on social or political issues?

Biznology

Social media has provided the ideal vehicle to express opinions, engage more with high-visibility brands, and spread their views around the world in lightning speed, often resulting in aggressive initiatives such as boycotts or forcing brands to modify their communication content.

Brand 43

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

The stages of the Purchase Funnel are: awareness, opinion, consideration, preference, and purchase. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ). Google and Facebook accounted for almost 100% of all the growth in U.S.

The benefits of influencer marketing in B2B

B2B PR

OpinionInfluencer marketing is an important component of B2B PR. Sylvia Laws, MD, Technical Associates Group explains why and how to use it.

PR 19

How to turn your business blog into a publisher

Biznology

Opinion : Take a hard stance on a controversial issue. Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems.

Crowdsourced Opinions: Get Ready to Be Steamrolled

Modern B2B Marketing

The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. People have shown a willingness to put more faith in the opinions of others they’ve never met than in the words of professional critics.

Are media opportunities drying up for B2B tech PR?

B2B PR

OpinionBig Ideas Machine Director, James Kaye, investigates the current state of B2B PR and comments on the way forward.

PR 13

Millennials are finally taking action in brand support

Biznology

While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing.

Creative strategies to improve your brand’s online reputation

Biznology

No business is perfect and you’re bound to have unhappy customers or employees, but the voice of the few should not represent the opinion of the many. This activity can deflect negative opinion and also drive more traffic and leads to your website.

How to improve sales with online chat software

Biznology

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer.

The rise of “morality-via-branding” to add empathy and connect emotionally

Biznology

Instead, brand positions on social issues are being shaped by public opinion, and are responding to a situation that finds Americans more politically empowered than ever before.

Are consumers, including younger ones, preparing to fight for their privacy?

i-Scoop

Data in action Integrated marketing Opinion Research Annenberg School for Communication Edelman Trust Barometer 2017 GDPR IDC personal data personally identifiable information PII privacy concerns trade-off fallacy trustWhat if everything you believed about privacy concerns is wrong? Trust in institutions is at an all-time low as the Edelman Trust Barometer 2017 indicated. We’ve covered some possible implications and findings previously. Another question to ponder is that of privacy.

How to use customer data to develop marketing insights

Biznology

Some people—especially millennials—are likely to leave comments featuring their opinions or to hit “like” to agree with a statement. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

The time to rethink influence, thought leadership and trust is now

i-Scoop

Customer engagement Media and publishing Opinion Research 2017 Edelman Trust Barometer CEO credibility distrust Edelman influencer marketing Kathryn Beiser Richard Edelman social influence thought leadership traditional media trust

How Trump’s unpopular decisions can strengthen brand engagement

Biznology

The marketing ground rules have changed radically over the past few years, driven not only by recent controversial political decisions, but also by social media spreading individual opinions so quickly and exacerbating the extreme negativity by activists.

Brand 32

Flexibility in PR: How technology makes it possible

B2B PR

OpinionDamian Hanson, co-founder of cloud-based telephony system for agencies, CircleLoop , discusses the need for the PR industry to become more flexible, and how cloud technology can help facilitate this.

Customer experience: emotions, emotions and a word on the brain

i-Scoop

Customer experience Featured Opinion Bruce Temkin Colin Shaw customer experience management Customer Experience Matters Dick Swaab Jan Derksen storytelling

Aging 34

On the Razor’s Edge with Social Selling, Big Data, and Sales-Marketing Alignment

Sales Intelligence View

I recently had the pleasure of being a guest on Barb Gi […].

The customer has a voice: your business is the audience

i-Scoop

Opinion The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences.

Jeanne Bliss: how to build your customer-driven growth engine

i-Scoop

Customer experience Customer loyalty Customer service Leadership Opinion CCO Chief Customer Officer Chief Customer Officer 2.0

The ethics of data: human truths and dignity in the digital age

i-Scoop

Data in action Digital business Digital marketing Digital transformation Opinion Annenberg School for Communication customer-centric EDPS European Data Protection Supervisor GDPR General Data Protection Regulation Giovanni Buttarelli Internet of Things trade-off fallacy

Job Offer From a Unicorn? Our CEO Has Some Tips For You.

Sales Intelligence View

Thought Leadership insideview ceo insideview execs insideview executives insideview leadership insideview milletti insideview opinion insideview thought leader insideview umberto insideview unicorn insideview venturebeat milletti ceo umberto ceo umberto milletti

The digital transformation agenda 2016: research and analysis

i-Scoop

Business optimization Digital transformation Opinion Research Cisco competitive advantage customer service digital transformation agenda 2016 digital transformation priorities Economist Intelligence Unit EIU employee engagement operational agility Pegasystems process optimization

Disruption and transformation: what you NEED to know

i-Scoop

Change management Digital transformation Human business Leadership Opinion Charlene Li customer-centricity Gerry McGovern Implementing Disruptive Customer Centricity Sandra Vandermerwe The Eleventh Commandment transformationThe title of this blog post is a promise.

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site.

Thought Leader With A Value-Added Opinion

Smashmouth Marketing

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. Just got an interview published on Craig Rosenberg's funnelholic blog. I'll share the intro here, and you can get the rest of the article on the site.

Content marketing is dead – or is it?

i-Scoop

Content marketing Opinion Have you read the posts lately about the death of social media marketing? I could link to them but I’ll save you the pain. Search. They all have a different angle. Indeed, while some are still proclaiming email marketing is dead, others already say social media marketing is dead. Well, content marketing is dead too. […].

Customer-centricity – to the invisible and the rebels

i-Scoop

News OpinionIs there a difference between customer-centricity and customer focus? Yes, there is. But then again, is there really? It depends as always.

The CMO’s opinion isn’t always appreciated

Integrated B2B

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. The post The CMO’s opinion isn’t always appreciated appeared first on IntegratedB2B.

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?

10 Opinions - Business or Personal in Social Media?

Smashmouth Marketing

A list of 10 opinions: The “professional blogging” oxymoron by Ana Ulin Personal vs. Professional Blogging by Henri Bergius Should We Keep Professional and Personal Separate in Social Networking by David Mullen Personal vs. Corporate: Who Owns What You Create Online?