The Best Marketing Conferences of 2018

Marketing Insider Group

There were dozens of fantastic marketing conferences last year. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […].

Is Content Marketing Killing Your Customer Conference?

Act-On

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. Customers hungered for the vital information and vendor connections conferences gave them—needs that weren’t met in other ways at that time. So vendors raced to launch inaugural annual conferences, despite the years it usually took to break even on them.

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

3 insights from intelligent content conference

Biznology

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests.

Optimize Conference Networking and Content-Creation Opportunities

Act-On

In this Rethink Marketing Podcast, Aaron Orendorff discusses best strategies for conference networking and making the most of resulting content. Content Marketing Marketing Life Marketing Strategy

The Best Ways to Drive Conference Attendance this Spring

Marketing Insider Group

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. The post The Best Ways to Drive Conference Attendance this Spring appeared first on Marketing Insider Group.

Workfront LEAP 2017 Conference Wrap-up

Hive9

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency. Marketing Planning Hive9 B2B Workfront

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Although primarily for clients, many of these conferences are designed to include prospects as well.

B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

Marketing Craftmanship

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic?

The Best Marketing Conferences Of 2015

Marketing Insider Group

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year.

Your 2017 Resource Guide to Digital Marketing Conferences

Act-On

You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.

The Best Marketing Conferences Of 2016

Marketing Insider Group

Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group. As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year.

Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX)

Modern Marketing

Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. PRE-CONFERENCE EDUCATION SCHEDULE.

GaggleAMP AMPlify employee and partner engagement conference

Biznology

The post GaggleAMP AMPlify employee and partner engagement conference appeared first on Biznology.

The Best Marketing Conferences In 2014

Marketing Insider Group

Which marketing conferences are you attending this year? One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014.

The 20 Best Marketing Conferences In 2013

Marketing Insider Group

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. 20 Best Marketing Conferences 2013.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Events Social Media Marketing aimClear Dennis Yu Josh Bratten Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez Zenith Social Media Marketing Conference 2014

MarTech Conference: Chief Marketing Technology Officers Come Out and Play

Customer Experience Matrix

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. They had probably developed a secret handshake by the time the conference was over, although as a mere consultant I wasn’t told what it was.

Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

Customer Experience Matrix

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts. Over-all, the conference went tremendously well. chiefmartec martech conference scott brinker

Hubspot Inbound Conference Recap 3 of 9

Kaon

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience.

You Are What You Learn: The Best Marketing Conferences to End 2016

Vidyard

Go to awesome industry conferences! Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. 404 Conference. Which conferences are you going to to end off the year?

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Like you, I’ve had some bad conference experiences. I only attend conferences where I know and trust the organizer and expert speakers. There are a lot of book publishing conferences to pick from.

5 Tips for a Fantastic Marketing Conference

Cody Ward

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful. Design your conference so they you can close, up-sell, and cross-sell your products.

The Disneyland Effect: How To Plan A Successful Conference

Marketing Insider Group

For the last eight weeks, I’ve been traveling the world, hosting my Growth Chat dinners and speaking at conferences and other business events. The post The Disneyland Effect: How To Plan A Successful Conference appeared first on Marketing Insider Group.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. The post-conference free martinis were a nice touch too.

The Ultimate Survival Guide to Conferences

Hubspot

Attending an international conference isn’t always as glamorous as it sounds. Luckily for you, I’ve attended my fair share of international conferences and have picked up a few handy survival tips along the way. Chances are, you can’t attend every single talk at the conference.

Analysis: Marketing Conferences are Better Than Ice Cream

Modern Marketing

And in today’s case, marketing conferences. Marketing conferences are a lot like ice cream. There are a great variety of marketing conferences to choose from. If you have been to a marketing conference lately, you will likely find sessions organized in tracks.

Hubspot Inbound Conference Recap 1 of 9

Kaon

I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too

Contently

The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. Pre-conference. After all, this was a business conference. The conference.

Hubspot Inbound Conference Recap 9 of 9

Kaon

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model?

Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you a sense of how you should talk to your prospect.

Hubspot Inbound Conference 6 of 9

Kaon

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple.

Hubspot Inbound Conference 5 of 9

Kaon

The Power of Two: How to Leverage Relationships to Triple Your Lead Flow (for Free!) by Lisa Toner of Hubspot. “When spider webs unite, they can tie up a lion.” ” Why is marketing trying to do it all on their own?

Hubspot Inbound Conference Recap 4 of 9

Kaon

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions.

Hubspot Inbound Conference Recap 2 of 9

Kaon

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create.

Insights on Outbound Conference in Atlanta

ViewPoint

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. At the conference, Laura talked mostly about her success with social media: “Post with a purpose – teach them something.” (An Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees.

Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference

Content Marketing Institute

These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. In kicking off the conference, Robert looked back on 10 years of ICC conferences, all of which he has spoken at.

2017 Conference Preview: Discover, SMX, Pubcon & More!

KoMarketing Associates

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Digital Olympus is a one-day, online digital marketing conference.

Sales & Marketing Leadership Conference

Smashmouth Marketing

I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. Conference, which sparked a debate a pretty good debate about the future of predictive analytics and CRM.). Conference host Gerhard Gschwandtner explains: "A recent Aberdeen survey showed that 47 percent of the sales forecasts at successful companies were generated by marketing, as compared to an average 5 percent among other companies.