Orange Owl Blog

APRIL 7, 2025

Event Marketing Top Must-Attend Education Conferences and Events in Indiain2025 Vivek Goel April 7, 2025 Share : Table of Contents Introduction India’s education sector is evolving rapidly, driven by innovation, policy shifts, and global collaboration.

Conference 52

Conference Education Marketing AI Peer-to-peer 52

Orange Owl Blog

APRIL 7, 2025

Event Marketing Top Must-Attend IT/Tech Conferences and Events in Indiain2025 Vivek Goel April 7, 2025 Share : Table of Contents Introduction India’s technology sector is rapidly evolving, and 2025 offers a plethora of conferences and events that provide professionals with opportunities to learn, network, and stay ahead in the industry.

Marketing AI 52

Marketing AI Conference Peer-to-peer Marketing Management 52

Orange Owl Blog

APRIL 28, 2025

Event Marketing Top Must-Attend Cybersecurity Conferences and Events in India in 2025 Vivek Goel April 28, 2025 Share : Table of Contents Introduction In a digital-first world, cybersecurity is no longer a choiceit’s a necessity. Why Attend : Focuses on securing digital transformations across cloud, SaaS, and hybrid IT infrastructures.

Conference 52

Conference Enterprise Management Peer-to-peer Privacy 52

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Sponsorship revenue can significantly offset costs.

Budget Programs 118

Budget Programs ROI Bandwidth Conference 118

Martech

AUGUST 29, 2024

Conference season is in full swing. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. Dig deeper: 4 keys to digital events planning 2.

ROI 123

ROI Tips Conference Outreach 123

Orange Owl Blog

APRIL 8, 2025

Event Marketing Top Must-Attend Real Estate Conferences and Events in Indiain2025 Vivek Goel April 8, 2025 Share : Table of Contents Introduction The Indian real estate sector is undergoing a transformative shiftdriven by regulatory reforms, smart city initiatives, green architecture, and a surge in PropTech adoption.

Conference 52

Conference Marketing Management Peer-to-peer Ad brokers 52

Orange Owl Blog

APRIL 8, 2025

Event Marketing Top Must-Attend Startup Conferences and Events in Indiain2025 Vivek Goel April 8, 2025 Share : Table of Contents Introduction India’s startup ecosystem is booming like never before, making it essential for entrepreneurs, innovators, and investors to stay ahead of the curve.

Startups 52

Startups Marketing AI Conference Network Marketing 52

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. The MarTech Conference celebrated its 10th anniversary this year.

Enterprise Management 129

Enterprise Management Work Management Marketing Management Media 129

Marketing Insider Group

JANUARY 10, 2022

You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences. Best Marketing Events Happening in 2022.

Marketing AI 353

Marketing AI Enterprise Management Peer-to-peer Best Practices 353

Orange Owl Blog

APRIL 8, 2025

Event Marketing Top Must-Attend BFSI Conferences and Events in Indiain2025 Vivek Goel April 8, 2025 Share : Table of Contents Introduction The BFSI (Banking, Financial Services, and Insurance) sector is evolving rapidly, driven by advancements in technology, regulatory changes, and shifting customer expectations.

Conference 52

Conference Marketing AI Digital Transformation Marketing Management 52

Martech

OCTOBER 21, 2024

It’s crunch time: eight weeks until your flagship conference. Most conferences still happen in silos, squandering potential collaborations and, ultimately, watering down the impact. First 90 days: Your playbook for a winning strategy A few months ago, a global tech company was planning its annual user conference for 3,000 attendees.

Conference 115

Conference PR Paid Search Agency Marketing Proposals 115

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Martech

OCTOBER 30, 2024

There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference last month. One of the biggest impacts is it creates a very jarring experience.

Top of Funnel 141

Top of Funnel Marketing Funnels Marketing Management Demand Generation Agencies 141

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. These statistics confirm what I heard from many people I spoke with at the conference: Although nearly all marketers understand AI’s impact on marketing, they’re not quite sure where to start. Let me explain.

Marketing AI 128

Marketing AI Planning Act-On Work Management 128

Marketing Insider Group

JULY 15, 2021

And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. And be sure to check out the 2021 Real Business Intelligence On-line Conference September 21 st and 22 nd featuring a great faculty of external thought leaders and Dresner Advisory Services analysts.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Martech

SEPTEMBER 23, 2024

But at a recent conference, a speaker called ChatGPT the smartest person in the room because it had “read” most of the web. One note: A senior marketing manager recently told me what a revelation her first industry conference not hosted by a vendor was. You might be wondering: can’t AI do this?

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Automation Marketing Management 123

Webbiquity

FEBRUARY 1, 2022

The Metaverse (along with the pandemic) has shown that conferences and events need not be in-person to be effective. Many virtual reality (VR) companies offer targeted virtual conference spaces so that entrepreneurs can meet in interactive 3D spaces without having to leave their homes, while virtual event platforms are incorporating VR.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

Martech

SEPTEMBER 13, 2024

Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference.

Marketing AI 115

Marketing AI Generation Terms and Conditions Merchandising 115

Marketing Insider Group

JANUARY 12, 2021

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Tips 357

Tips Co-Registration Microsite Pricing 357

Martech

DECEMBER 6, 2024

This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting. Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies.

Content 130

Content Consulting Conference Training 130

Webbiquity

SEPTEMBER 12, 2023

That’s the core message from The State of In-Person B2B Conferences report from Bizzabo. Per the report authors: This survey confirms the increasing importance of in-person conferences as a critical component driving meaningful experiences for attendees and success for organizations. 6% plan more than 20 events annually.

Marketing Report 321

Marketing Report Event Marketing Stats Paid Search Agency 321

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy ROAS Planning 116

Marketing Insider Group

OCTOBER 27, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

Lead Scoring 357

Lead Scoring Lead Ranking Tips Leads 357

Martech

NOVEMBER 8, 2024

Recorded at the Fall 2024 MarTech Conference , and hosted by Kath Pay and Jeanne Jennings , this email marketing Coffee Talk gave email marketers an opportunity to discuss their work and their challenges. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Advertising Channels 125

Advertising Channels Email Marketing Deliverability Privacy 125

Marketing Insider Group

NOVEMBER 21, 2022

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 321

Trends Marketing AI Co-Registration Conference 321

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. Yet, as I walked around the conference, it was clear that many marketers were still testing the waters with AI.

Marketing AI 116

Marketing AI Urgency Marketing RFP Lead Ranking 116

Martech

JANUARY 10, 2025

The news comes just prior to the National Retail Federation’s conference in New York. Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform.

POS 126

POS Marketing AI Fulfillment Loyalty 126

Marketing Insider Group

JANUARY 4, 2021

At that point I thought back to a data literacy roundtable discussion Jonathan Scharr , who leads BI and analytics for Middlesex Health, and I gave at this year’s virtual Dresner Advisory Services Real BI Conference. Theresa talked about her own journey to her role as a Data Scientist. This made me think about my own unique journey.

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Martech

NOVEMBER 22, 2024

Marketers gathered at the fall 2024 MarTech Conference for a discussion of intent data — what it does well, where it struggles and where organizations are seeing success. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.

Intent Data 112

Intent Data Intent Intent Signal Differentiation 112

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. In a nutshell, your business gets two expertly written articles every week with progress updates and reviews – all for the price of one conference sponsorship. Who is the one true king of marketing? But none of these even come close.

Content Marketing 359

Content Marketing Planning Marketing Budget Creation Business 359

sagefrog

JANUARY 13, 2025

Conferences & Trade Shows Participating in tech conferences, expos, and networking events provides opportunities to connect directly with prospects. These sessions allow prospects to engage directly with your team, ask questions, and see the value of your offerings in real-time.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

B2B Marketing Exchange

JULY 24, 2024

We are thrilled to announce Neil Patel as a keynote speaker for our upcoming #B2BMX East conference , taking place Oct. B2BMX East is the newest addition to the brand’s conference lineup. The Secret's Out! 1-3, 2024, in Alpharetta, Ga. Hosted in Alpharetta, Ga.,

Peer-to-peer 98

Peer-to-peer Conference ABM Account Based Marketing 98

Zoominfo

FEBRUARY 12, 2025

But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. Some are ramping up investments in large-scale user conferences. Alright, lets get one thing straight: events are back.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Walker Sands

NOVEMBER 7, 2024

Earlier this fall, I attended the HR Technology Conference in Las Vegas. In addition to generative AI, the conference offered several other takeaways for today’s HR leaders and the marketers who are reaching these decision-makers. But while AI dominated the conversation, it wasn’t the only topic discussed.

Work Management 80

Work Management Conference Marketing Management Organic Leads 80

Marketing Insider Group

OCTOBER 1, 2024

Firms Need to Differentiate Through Brand Experience This was a recurring theme throughout the conference. I believe CMOs must walk in customers’ shoes (often), ask the right questions, and be guided by experience to deliver the right outcomes for their businesses and their clients.

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Trade Press Services

JULY 15, 2024

Participate in industry associations, conferences, and events. Attend conferences, seminars, trade shows, and industry events to meet influential individuals in your industry. Here are some key strategies for building a strong professional network: 1.

Peer-to-peer 102

Peer-to-peer Tips Webinar Metrics Trade Show 102

Convince & Convert

FEBRUARY 10, 2025

For example, a new lead may have heard about a solution or service like yours mentioned on their favorite industry podcast or through a conversation at a conference. That one person who came to Google after a conference could have been five people instead if marketing had been focused on the conference instead of just Google Ads.

Work Management 110

Work Management Marketing Management Paid Search Agency Conference 110