Marketing Insider Group

JANUARY 2, 2018

There were dozens of fantastic marketing conferences last year. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […].

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Conference Best Field Network 219

Act-On

MARCH 15, 2017

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. Customers hungered for the vital information and vendor connections conferences gave them—needs that weren’t met in other ways at that time. So vendors raced to launch inaugural annual conferences, despite the years it usually took to break even on them.

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Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests.

Conference 160

Conference URL Validation Case Study 160

Sales Lead Insights

JULY 17, 2018

Just got back from a conference? The post Will that conference be worth it? Events & trade shows conferences event follow up trade showsKeep up the momentum by following up with all those leads and business cards you collected.

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Conference Trade Show Trade Sales Lead 130

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4 It Builds Authority Think of the killer TED talks or conference presentations you’ve seen. WATCH YOUR TONE!

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Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic?

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Conference Industry Guerilla Business 130

Marketing Insider Group

MAY 3, 2017

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. The post The Best Ways to Drive Conference Attendance this Spring appeared first on Marketing Insider Group.

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Conference Best Marketing Mix Funnel 196

Contently

NOVEMBER 2, 2016

The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. Pre-conference. After all, this was a business conference. The conference.

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Conference Network Conversion Press 171

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Although primarily for clients, many of these conferences are designed to include prospects as well.

Conference 165

Conference B to B Trends Strategy 165

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic?

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Conference Tactics Guerilla Trade 130

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year.

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Conference Best Gartner Forrester 207

Hive9

APRIL 21, 2017

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency. Marketing Planning Hive9 B2B Workfront

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Conference Efficiency Communities Plan 130

Marketing Insider Group

DECEMBER 15, 2015

Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group. As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year.

Conference 160

Conference Best Network Industry 160

ViewPoint

APRIL 19, 2017

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. At the conference, Laura talked mostly about her success with social media: “Post with a purpose – teach them something.” (An Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees.

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Conference Cold Calling PointClear Prospect 139

Act-On

FEBRUARY 9, 2017

You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.

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Resources Conference Trade Show Ecommerce 153

Customer Experience Matrix

AUGUST 21, 2014

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. They had probably developed a secret handshake by the time the conference was over, although as a mere consultant I wasn’t told what it was.

Conference 156

Conference Vendor Gartner Forecast 156

Modern Marketing

MARCH 13, 2018

Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. PRE-CONFERENCE EDUCATION SCHEDULE.

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Conference Experience Eloqua Customer 244

Marketing Insider Group

DECEMBER 10, 2013

Which marketing conferences are you attending this year? One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014.

Conference 205

Conference Best Forrester Curation 205

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Digital Olympus is a one-day, online digital marketing conference.

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Conference Analysis Buying Cycle Class 121

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts. Over-all, the conference went tremendously well. chiefmartec martech conference scott brinker

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Biznology

MAY 10, 2016

The post GaggleAMP AMPlify employee and partner engagement conference appeared first on Biznology.

Conference 152

Conference Curation Startup Opt-in 152

Contently

MAY 19, 2017

“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned.

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Conference Account Based Marketing Aggregator Buyer Personas 162

Marketing Insider Group

JANUARY 10, 2013

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. 20 Best Marketing Conferences 2013.

Conference 206

Conference Best Forrester Search Engine 206

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Events Social Media Marketing aimClear Dennis Yu Josh Bratten Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez Zenith Social Media Marketing Conference 2014

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Conference Social Media Media PR 136

Contently

DECEMBER 13, 2016

But conference calls, the meeting’s bastard brother, are on a whole other level. Typically, conference calls consist of groups of disembodied voices, all with questionable phone connections, speaking over one another to make a point nobody is listening to.

Conference 153

Conference Exchange Tactics Vendor 153

Modern Marketing

JANUARY 18, 2017

And in today’s case, marketing conferences. Marketing conferences are a lot like ice cream. There are a great variety of marketing conferences to choose from. If you have been to a marketing conference lately, you will likely find sessions organized in tracks.

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Analysis Conference Spot Writing 200

Marketing Insider Group

FEBRUARY 1, 2016

For the last eight weeks, I’ve been traveling the world, hosting my Growth Chat dinners and speaking at conferences and other business events. The post The Disneyland Effect: How To Plan A Successful Conference appeared first on Marketing Insider Group.

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Conference Plan Effective Effectiveness 159

Content Marketing Institute

MARCH 29, 2018

These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. In kicking off the conference, Robert looked back on 10 years of ICC conferences, all of which he has spoken at.

Conference 101

Conference VALS Spot Touchpoints 101

Kaon

SEPTEMBER 17, 2015

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience.

Hubspot 151

Hubspot Conference Public Relations Traffic 151

Writing on the Web

FEBRUARY 14, 2014

Like you, I’ve had some bad conference experiences. I only attend conferences where I know and trust the organizer and expert speakers. There are a lot of book publishing conferences to pick from.

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Conference Publisher Trust Distribution 165

Webbiquity

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. The post-conference free martinis were a nice touch too.

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Conference Social Media Search Social 183

Heinz Marketing

MAY 18, 2018

I spent most of the first two weeks of May attending three consecutive conferences – the Marketo Marketing Nation Summit , Unleash by Outreach and then the SiriusDecisions Summit. In summary, business travel and conferences in particular can be mentally exhausting. When I get back from conferences like this, it’s critical that I take time to completely unpack mentally. The post How to mentally unpack from a conference appeared first on Heinz Marketing.

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Conference Outreach Vendor Medium 57

KoMarketing Associates

AUGUST 17, 2017

The other part about fall I love is that it’s once again conference season! Digital Marketing Conference – Sept 14 th . Not only that, but a ways back, they formed the SLC | SEM group and later the Digital Marketing Conference. Like Utah, Dallas has a ton of digital marketers and a few years back, they formed the State of Search conference. It’s been a busy summer here at KoMarketing and it’s hard to believe we are almost to September.

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Conference Search Contingency SEM 120

Kaon

SEPTEMBER 15, 2015

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Conference Hubspot Rules Promotion 130

Kaon

SEPTEMBER 25, 2015

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model?

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Hubspot Conference Bundling Cold Calling 130

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring.

Hubspot 130

Hubspot Conference Storytelling Spot 130

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you a sense of how you should talk to your prospect.

Hubspot 130

Hubspot Conference Buyer's Journey Funnel 130

Kaon

SEPTEMBER 22, 2015

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple.

Hubspot 130

Hubspot Conference Buyer's Journey Consulting 130

Kaon

SEPTEMBER 21, 2015

The Power of Two: How to Leverage Relationships to Triple Your Lead Flow (for Free!) by Lisa Toner of Hubspot. “When spider webs unite, they can tie up a lion.” ” Why is marketing trying to do it all on their own?

Hubspot 130

Hubspot Conference Buyer Personas Relationship 130

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions.

Hubspot 130

Hubspot Conference Relevance Opt-in 130