The Best Marketing Conferences Of 2015

Marketing Insider Group

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year.

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Although primarily for clients, many of these conferences are designed to include prospects as well.

Trending Sources

MarTech Conference: Chief Marketing Technology Officers Come Out and Play

Customer Experience Matrix

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. They had probably developed a secret handshake by the time the conference was over, although as a mere consultant I wasn’t told what it was.

3 insights from intelligent content conference

Biznology

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests.

The 20 Best Marketing Conferences In 2013

Marketing Insider Group

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. 20 Best Marketing Conferences 2013.

The Best Marketing Conferences In 2014

Marketing Insider Group

Which marketing conferences are you attending this year? One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

Battle of the Conferences: Silverpop v Eloqua.

BaseOne

A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013.

Eloqua 108

The Ultimate Survival Guide to Conferences

Hubspot

Attending an international conference isn’t always as glamorous as it sounds. Luckily for you, I’ve attended my fair share of international conferences and have picked up a few handy survival tips along the way. Chances are, you can’t attend every single talk at the conference.

Future of Marketing Content: Reflections on the Content2Conversion Conference

Customer Experience Matrix

I spent the early part of this week at Demand Gen Report 's Content2Conversion conference. This connects to another theme that I did actually hear articulated at the conference: the need to move beyond “quality” content to appropriate content. This tailoring will be enabled by behavioral and intent data, which were also popular topics at the conference.

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

Modern Marketing

This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. The post-conference free martinis were a nice touch too.

Hubspot Inbound Conference Recap 2 of 9

Kaon

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create.

I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too

Contently

The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. Pre-conference. After all, this was a business conference. The conference.

Is Content Marketing Killing Your Customer Conference?

Act-On

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. Customers hungered for the vital information and vendor connections conferences gave them—needs that weren’t met in other ways at that time. So vendors raced to launch inaugural annual conferences, despite the years it usually took to break even on them.

2017 Conference Preview: Discover, SMX, Pubcon & More!

KoMarketing Associates

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Digital Olympus is a one-day, online digital marketing conference.

Workfront LEAP 2017 Conference Wrap-up

Hive9

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency. Marketing Planning Hive9 B2B Workfront

5 Predictions From The World’s Most Intense Marketing Conference

Contently

“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned.

See You At The 2017 LIMRA Marketing Conference

distribion

We’re excited to be an exhibitor at the 2017 LIMRA Marketing Conference on May 31st. For a full agenda of the 2017 LIMRA Marketing Conference you can visit the official agenda page on the LIMRA’s website. Plane tickets booked? Check. Hotel rooms reserved?

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. That said, the conference was still tremendously valuable, with a wide range of speakers covering the organizational, operational, and technical issues surrounding marketing technology management. The full list is available here on the MarTech Conference site.

CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. Despite these issues, several practitioners and vendors at the conference said they were using the approach and had found it more practical than moving all customer data into a central repository.

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FlipMyFunnel Conference on Account-Based Marketing Comes to Austin on June 7

Customer Experience Matrix

I’ll be joining an all-star cast of Account Based Marketing experts when the FlipMyFunnel Festival visits Austin on June 7. You can register here – it’s free. My own talk, not surprisingly, will be about the technology behind ABM – or, more precisely, how to build an ABM marketing technology stack.

Dear Marketing Conferences: Here Are 10 Things We Hate About You

Influitive b2b

You walk into a marketing conference, full of excitement and hope. We’ve all been there. Oh the things you’ll learn! The free swag! The takeaways that‘ll dazzle your coworkers back at the office! But then as the day rolls on, you’re inundated by countless boring slideshows, sales pitches galore, and booth workers who are a. Advocamp

9 Ways to Master the Art of the Conference Call

Contently

But conference calls, the meeting’s bastard brother, are on a whole other level. Typically, conference calls consist of groups of disembodied voices, all with questionable phone connections, speaking over one another to make a point nobody is listening to.

3 Ways Video Helps Sales Teams Supercharge Your Conference Strategy

Vidyard

“One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school.” Think about the number of people that were at the last conference you attended. Conferences are overwhelming.

5 reasons to attend a marketing conference this autumn

TaylorMadeIn KEW

But, as a B2B Marketer living in London, autumn for me now means marketing conference time. And I’m looking forward to my three must-attend events this autumn: the Festival of Marketing (5-6 October), the B2B Marketing Conference (3 November) and the TMP Forum (17 November).

Internet of Things conferences: the 2017 IoT event guide

i-Scoop

Sometimes it seems that the number and size of Internet of Things conferences, tradeshows and other events is growing as fast as the Internet of Things itself.

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences!

The Best Ways to Drive Conference Attendance this Spring

Marketing Insider Group

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. The post The Best Ways to Drive Conference Attendance this Spring appeared first on Marketing Insider Group.

Hubspot Inbound Conference Recap 3 of 9

Kaon

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Like you, I’ve had some bad conference experiences. I only attend conferences where I know and trust the organizer and expert speakers. There are a lot of book publishing conferences to pick from.

The Disneyland Effect: How To Plan A Successful Conference

Marketing Insider Group

For the last eight weeks, I’ve been traveling the world, hosting my Growth Chat dinners and speaking at conferences and other business events. The post The Disneyland Effect: How To Plan A Successful Conference appeared first on Marketing Insider Group.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you a sense of how you should talk to your prospect.

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful. Design your conference so they you can close, up-sell, and cross-sell your products.

Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring.

3 Ways to Maximize Conferences and Events Using Social Media

Marketri

In just two weeks, a couple of us from Marketri will be off to an awesome social media and marketing conference called Social Slam. And one of the most popular ways that people bring in-person events and conferences to life is by using Twitter.

PPC Hero Conference 2014 (Recap)

Fathom

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. Thanks, PPC Hero , for another FANTASTIC conference! The post PPC Hero Conference 2014 (Recap) appeared first on Fathom.

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3 Real Reasons to Attend a Conference

Marketing Insider Group

I call them conference hoppers. Others use harsher, derogatory terms that probably aren’t appropriate for this blog to describe the entrepreneurs and business leaders who attend dozens of conferences a year, leaving their teams to fend for themselves back at the office with no real reasons to attend a conference. The post 3 Real Reasons to Attend a Conference appeared first on Marketing Insider Group.