Is Content Marketing Killing Your Customer Conference?

Act-On

I consistently hear from clients and colleagues how hard it now is to drive attendance to annual customer and user conferences. Many of us remember when customer conferences were all the rage in the early-to-mid 2000s. Customers hungered for the vital information and vendor connections conferences gave them—needs that weren’t met in other ways at that time. So vendors raced to launch inaugural annual conferences, despite the years it usually took to break even on them.

3 insights from intelligent content conference

Biznology

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests.

The Best Marketing Conferences of 2018

Marketing Insider Group

There were dozens of fantastic marketing conferences last year. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group. Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […].

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

How B2B Marketing is Changing in 2018

at conferences; trade shows 8 Speaking opportunities 2 AdWords / paid search / PPC 6 Partner Marketing (6 responses) Partner marketing / partner webinars 4 Building relationships with industry groups. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

Will that conference be worth it? Lead follow-up is the key

Sales Lead Insights

Just got back from a conference? The post Will that conference be worth it? Events & trade shows conferences event follow up trade showsKeep up the momentum by following up with all those leads and business cards you collected.

3 Real Reasons to Attend a Conference

Marketing Insider Group

I call them conference hoppers. Others use harsher, derogatory terms that probably aren’t appropriate for this blog to describe the entrepreneurs and business leaders who attend dozens of conferences a year, leaving their teams to fend for themselves back at the office with no real reasons to attend a conference. The post 3 Real Reasons to Attend a Conference appeared first on Marketing Insider Group.

Six strategies behind the trend in B2B client conferences

Biznology

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? Although primarily for clients, many of these conferences are designed to include prospects as well.

The Best Marketing Conferences Of 2015

Marketing Insider Group

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year.

Industry Conferences and Seminars: How to Extract their Real Business Value

Marketing Craftmanship

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic?

B2B Conferences: Essential Marketing Tactic…or Waste of Time and Money?

Marketing Craftmanship

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Are my expectations for this conference realistic?

Building a Data-Driven Conference Strategy

DataFox

Conferences are a huge opportunity to generate business, but figuring out which conferences to attend or sponsor is often times challenging. Deciding Which Conferences To Attend / Sponsor. You've Figured Out Which Conference To Attend / Sponsor, Now What?

MarTech Conference: Chief Marketing Technology Officers Come Out and Play

Customer Experience Matrix

I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. They had probably developed a secret handshake by the time the conference was over, although as a mere consultant I wasn’t told what it was.

The Best Marketing Conferences In 2014

Marketing Insider Group

Which marketing conferences are you attending this year? One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So this year, I am giving you even more control over which should be labeled best marketing conferences in 2014.

The 20 Best Marketing Conferences In 2013

Marketing Insider Group

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. 20 Best Marketing Conferences 2013.

The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Price: $985 Conference Pass; $500 Workshop Pass.

Get Planning Now! Top 10 B2B Marketing Conferences of 2019

The Mx Group

Top 10 B2B Marketing Conferences of 2019 appeared first on The Mx Group The post Get Planning Now!

The Best Ways to Drive Conference Attendance this Spring

Marketing Insider Group

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for B2B companies: conferences and tradeshows. The post The Best Ways to Drive Conference Attendance this Spring appeared first on Marketing Insider Group.

Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

Like you, I’ve had some bad conference experiences. I only attend conferences where I know and trust the organizer and expert speakers. There are a lot of book publishing conferences to pick from.

Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Events Social Media Marketing aimClear Dennis Yu Josh Bratten Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez Zenith Social Media Marketing Conference 2014

Workfront LEAP 2017 Conference Wrap-up

Hive9

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency. Marketing Planning Hive9 B2B Workfront

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. The post-conference free martinis were a nice touch too.

Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into Account Based Marketing (ABM). The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day.

The Best Marketing Conferences Of 2016

Marketing Insider Group

Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group. As we wrap up 2015, it’s that time of the year again to start thinking about the marketing events to attend next year.

I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too

Contently

The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. Pre-conference. After all, this was a business conference. The conference.

Insights on Outbound Conference in Atlanta

ViewPoint

On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”. At the conference, Laura talked mostly about her success with social media: “Post with a purpose – teach them something.” (An Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees.

Your 2017 Resource Guide to Digital Marketing Conferences

Act-On

You know what that means ‒ it’s almost conference season! Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. If you’ve had a chance to attend a conference you know that it can be a bit overwhelming, with many decisions to be made: Which sessions should I go to? In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season.

Hubspot Inbound Conference Recap 3 of 9

Kaon

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

Keeping Up with KoMarketing: Fall 2015 Conference Preview

KoMarketing Associates

With September comes the first official day of fall and of course the wonderful things that come with fall, including apple picking, autumn leaves, sweaters, and of course…conferences!

Code Conference – Some Thoughts on Big Tech Companies and the Government

Walker Sands

Events Code Conference Recode

2017 Conference Preview: Discover, SMX, Pubcon & More!

KoMarketing Associates

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Digital Olympus is a one-day, online digital marketing conference.

Keeping Up with KoMarketing: Travel News & Conference Previews

KoMarketing Associates

Along with the speaking opportunities conferences present, these events gives us the chance to network with industry peers, stay up to date on the latest trends, and meet with our clients who may be nearby.

Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

Customer Experience Matrix

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts. Over-all, the conference went tremendously well. chiefmartec martech conference scott brinker

Battle of the Conferences: Silverpop v Eloqua

BaseOne

A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013

Eloqua 191

GaggleAMP AMPlify employee and partner engagement conference

Biznology

The post GaggleAMP AMPlify employee and partner engagement conference appeared first on Biznology.

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

Modern Marketing

This was one of many central takeaways from Demand Gen Report’s B2B Content2Conversion Conference this week at the Times Center in New York. by Amanda Batista | Tweet this Who’s down with OPC? We’re not talking about the celebration song of early 90s hip-hop.

How Can I Make My Conference a Success?

FMG Suite

Whether you’re hosting a seminar or a conference, both you and your attendees want it to be a successful event. […]. Client Relationships General Marketing Marketing Tips Social Media

Hubspot Inbound Conference Recap 9 of 9

Kaon

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model?

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you a sense of how you should talk to your prospect.

The Disneyland Effect: How To Plan A Successful Conference

Marketing Insider Group

For the last eight weeks, I’ve been traveling the world, hosting my Growth Chat dinners and speaking at conferences and other business events. The post The Disneyland Effect: How To Plan A Successful Conference appeared first on Marketing Insider Group.

Battle of the Conferences: Silverpop v Eloqua.

BaseOne

A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013.

Eloqua 192

Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring.