Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific.

HubSpot Product Updates - October 2020

Tomorrow People

Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020.

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Product-led growth: how to convert your product into the company’s central growth point

RockContent

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired.

HubSpot Product Updates - September 2020

Tomorrow People

With more than 86,000 customers from more than 120 countries across the globe and (not to mention HubSpot’s expanding product lines), your needs as HubSpot customers grow more diverse by the day. Welcome to our first monthly wrap-up of what’s new in Hubspot.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Here are 6 sustainable ways your company can differentiate their products in a competitive market.

Metrics for a Product Launch

Launch Marketing

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. For guidance on executing your B2B product launch, download our B2B Product Launch Toolkit.

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

Why You Need a 3D Product Strategy Post-COVID-19

Kaon

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. Among the most effective though is the implementation of a virtual 3D product strategy. New Angles on Familiar Products.

What is product marketing and why is it important for success?

Tomorrow People

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. What is product marketing?

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Is Your Product Marketing Problem a Product Problem?

Heinz Marketing

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . Create a collection of features misnamed “product”.

Improving Business Productivity with Marketing Automation

Webbiquity

Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Content marketing goes beyond simply posting information about products and services. One of the ways that automated marketing helps improve productivity is through using fully automated welcome programs. Guest post by Riya Sander.

What Is Product Content Strategy?

Content Science Review

Learn what product content strategy is, what the job can look like, and how you can be successful at it. Article

60+ unique digital product ideas for every niche

ConvertKit

Digital product ideas to sell online. What digital product will you sell? Client work, content creation, product development, accounting, inbox management…you get the idea. Enter digital products. Digital product ideas to sell online. Jump ahead.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Free gift for answering a survey about our products and services. Put a landing page URL on your promotional products. Print a coupon on your promotional products.

30-point video production checklist

Biznology

All relevant background materials shared with the production team. ? Has a useful shelf life, not simply part of a “product announcement” package. ? summarizes research report, animates relationships or processes described in website product section). The post 30-point video production checklist appeared first on Biznology.

August-September Product Update

Metadata

The post August-September Product Update appeared first on Metadata.io. Product UpdateLinkedIn Channel Filters for Audiences 1st Demand Generation Platform to offer this!

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive. Customer Success Customer-Powered Enterprise Product Development customer delight customer obsession customer success product development product managementYou can claim to be customer obsessed.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Best Time Management Tips for Productive Small Business Owners

Outbound Engine

Test out these time management tips and “work” your way to a more productive week. Make a Schedule Based on Your Personal Productivity Fluctuations. Your productivity and energy levels may swing like a pendulum throughout the day.

Product tutorials: how to demonstrate your assets to the public

RockContent

A successful marketing strategy relies on making the customers feel the experience of using your product. Either through Interactive Content or product tutorials, your differentials must stand out. Have you ever bought a product without knowing exactly how it worked?

B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words

Heinz Marketing

If Pandemic Productivity Is Up, Why Is Innovation Slowing Down? Even though productivity may be up, working distantly has caused innovation to take a hit. The post B2B Reads: Groupthink, Pandemic Productivity, and Spam Trigger Words appeared first on Heinz Marketing.

The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group. Content Marketing efficiency marketing productivity streamliningIt seems that as time passes, costs increase and profits decrease. Content marketing is no exception, with costs for services increasing and subsequent profits being affected.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. How to Improve Sales Productivity.

How promotional products fit in with the modern consumer

Biznology

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. This article will take a look at how promotional products fit in with the modern consumer and still do a very effective job when it comes to helping advertise your business. These opportunities to reinforce branding and messaging increase the exposure of your promotional products.

High-demand ecommerce product ideas to sell in 2020

ConvertKit

Best digital product ideas for ecommerce creators. Best physical product ideas for ecommerce creators. Tips for creating your product. Creating a best selling product in your ecommerce store doesn’t have to feel like rocket science. Facial products. JORD Products.

How To Turn Customer Advocacy Into Product Insights And Reviews

Influitive

Developer Relations Marketing Leaders Product Development Success Stories Uncategorized User Reviews advocacy advocacy marketing advocate hub advocate marketing advocate marketing program advocate rewards advocate success advocatehub ideas advochat b2b customer engagement B2B marketing b2b product reviews b2bmarketingzone customer feedback customer reviews powerdms product development product marketing ray lau review sites

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Key to Product Management

HG Data

HG Insight’s Director of Product Management, Bharat Singh , was recently featured on ProductPlan ’s Product Leader Spotlight series. In the interview, Bharat reveals what core skills are essential to successful product management.

Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster

Influitive

Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or.

10 promotional product trends from the PPAI Expo 2018

Biznology

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety. Some products appeal more to millennials than others.

Promotional Products Work Week

Biznology

Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. Promotional Products Work! We are celebrating it by sharing an infographic with 7 Reasons to Use Promotional Products!

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

How to Promote a Product: 15 Must-Try Strategies

Optinmonster

The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. But before we dive into our product promotion techniques, let’s look at one key component of your product promotion strategy. The Crucial Ingredient Before You Promote Your Product. How to Promote a Product: 15 Strategies.