What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results.

Key Components of a Product-Led Growth Strategy

Tomorrow People

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. Providing quick, easy access to the product is an essential part of the PLG approach. What these are will depend on the purpose of the product.

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Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough. Product marketing superpowers.

8 ways to drive better results from your product launches

Tomorrow People

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. Among 30,000 products released each year, 95% fail. ( 45% of product launches are delayed by at least one month.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Bring a New Product to Market Without Reinventing the Wheel

Measure Up Marketing

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. It’s the products big debut.

Productivity Measures Improve Performance and Operational Excellence

Measure Up Marketing

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. R&D produces new products. Four Productivity Categories for the Marketing Factory.

Recruitment Productivity: Where Are You Wasting The Most Time

Zoominfo

Want To Be More Productive? But there are a few other ways that recruiters can be more productive when it comes to talent sourcing and the hiring process. Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter.

Recruitment Productivity: Where Are You Wasting The Most Time

Zoominfo

Want To Be More Productive? But there are a few other ways that recruiters can be more productive when it comes to talent sourcing and the hiring process. Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter.

Marketing Productivity: Where Are You Wasting Time?

Zoominfo

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

HubSpot Product Updates - October 2020

Tomorrow People

Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020.

Product Marketing: Breaking Down the Keys to Success

Hive9

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. Martech Marketing Insights marketing measurement Marketing performance management marketing strategy Product Marketing

9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. What is Product Marketing?

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. This world isn't as much a fantasy as it is the future. Thanks to AI's emerging role in project management, we can finally restructure our teams to achieve more. Join our panel of thought leaders to learn where AI is taking us and how to get there.

HubSpot Product Updates - September 2020

Tomorrow People

With more than 86,000 customers from more than 120 countries across the globe and (not to mention HubSpot’s expanding product lines), your needs as HubSpot customers grow more diverse by the day. Welcome to our first monthly wrap-up of what’s new in Hubspot.

Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific.

30-point video production checklist

Biznology

All relevant background materials shared with the production team. ? Has a useful shelf life, not simply part of a “product announcement” package. ? summarizes research report, animates relationships or processes described in website product section).

Product-led growth: how to convert your product into the company’s central growth point

RockContent

The business world has entered a new dimension and, to adapt to it, we need to understand the concept of Product-led Growth (PLG). Besides, it is a very effective approach when positioning a product to generate brand credibility in the market and add more value to the customers acquired.

Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Metrics for a Product Launch

Launch Marketing

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. For guidance on executing your B2B product launch, download our B2B Product Launch Toolkit.

Automating Your Product Marketing

Sharpspring

But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing? Simply put, product marketing is a process of promoting and selling a product to a customer. What is Product Marketing?

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Here are 6 sustainable ways your company can differentiate their products in a competitive market.

5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Free gift for answering a survey about our products and services. Put a landing page URL on your promotional products. Print a coupon on your promotional products.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Today’s blog post breaks down six things markets can do to increase sales productivity. Four things your marketing department can do to increase sales productivity: 1. Final Thoughts to Increase Sales Productivity.

10 Tweetable Marketing Productivity Quotes

Zoominfo

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. These quotes from some of the most innovative and successful minds in the business will increase your marketing productivity today. 10 Marketing Productivity Quotes. Nothing drives productivity like genuinely enjoying your work, as Jay states. Productivity inspires productivity.

Why You Need a 3D Product Strategy Post-COVID-19

Kaon

And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person. Among the most effective though is the implementation of a virtual 3D product strategy. New Angles on Familiar Products.

2020 Influitive Product Year-in-Review

Influitive

To reinforce this with our own customers this year, the Influitive product team wanted to hone in on what would be most important to them and truly make […]. The post 2020 Influitive Product Year-in-Review appeared first on Influitive.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. If you are considering implementing account-based marketing, chances are you have also explored technology options.

9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Have a Production Plan. The Wistia production company commonly uses this setup.

How To Be Super Productive: Killer Productivity Tips [2021]

Alejandro Rioja

Being productive is a skill, and like any skill it can be learned and mastered. Becoming a productive person is all about understanding the factors (whether external or internal) that affect how we perform… Marketing home

Product Update: Introducing Listings Pro

Outbound Engine

After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we serve. That’s why I’m so excited to announce Listings Pro, our latest product release. Customer Success Product Updates Real Estate

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How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive. Customer Success Customer-Powered Enterprise Product Development customer delight customer obsession customer success product development product managementYou can claim to be customer obsessed.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

Product Strategy: Defining a Product's Purpose and Plan

Hubspot

The product is rushed through development without any real guidance or objectives. If that were the case, then this once-in-a-generation feat of waffle engineering would go to waste — all because it didn't have a solid product strategy to guide its development. Product Goals.