30-point video production checklist

Biznology

All relevant background materials shared with the production team. ? Has a useful shelf life, not simply part of a “product announcement” package. ? summarizes research report, animates relationships or processes described in website product section).

Improving Business Productivity with Marketing Automation

Webbiquity

Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Guest post by Riya Sander.

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Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.

The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group. Content Marketing efficiency marketing productivity streamliningIt seems that as time passes, costs increase and profits decrease.

Promotional Products Work Week

Biznology

Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create.

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive. Customer Success Customer-Powered Enterprise Product Development customer delight customer obsession customer success product development product managementYou can claim to be customer obsessed.

10 promotional product trends from the PPAI Expo 2018

Biznology

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety.

B2B Product Differentiation Strategies – The Value Hierarchy

Fusion Marketing Partners

Competitive Advantage Product MarketingCure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […].

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

5 Strategies to Drive Sales Productivity

Seismic

Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. As a result, productivity continues to decline, year-over-year. What is Sales Productivity?

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Naming Your B2B Product appeared first on Marketing Insider Group. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right?

The Importance of Customer Obsession in Product Development

Act-On

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development. Customer Journey Customer Marketing

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How to Crush Your Next Product Launch: The Ultimate Guide

Optinmonster

That new product idea hits you like a ton of bricks. Your audience research shows a strong market need, and the factories are in full-force production mode. We’re going to give you the 5 step guide to launching your product. 5 Steps for a Wildly Successful Product Launch.

Working with a Video Production Company: 9 Steps to Success

Vidyard

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? In-house teams are a natural fit for things like demo videos that highlight product-specific subject matter.

Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster

Influitive

Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or.

20 Pre-Production Tips to Create Successful Video Content in 2020

Single Grain

97% of marketers report that video helps users understand their products or services better – and also helps to increase sales. Well, video production is not particularly easy, or affordable for that matter. A more complex product demo for your upper management or B2B customers.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Martech in product prototyping: Three critical factors

ClickZ

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. For a product to be successful, it has to meet consumer needs.

How To Turn Customer Advocacy Into Product Insights And Reviews

Influitive

Developer Relations Marketing Leaders Product Development Success Stories Uncategorized User Reviews advocacy advocacy marketing advocate hub advocate marketing advocate marketing program advocate rewards advocate success advocatehub ideas advochat b2b customer engagement B2B marketing b2b product reviews b2bmarketingzone customer feedback customer reviews powerdms product development product marketing ray lau review sites

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15 Best Practices for Boosting Product Page Conversions

Marketing Insider Group

Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.

How promotional products tie into your web design and branding

Biznology

Promotional products might seem old school, but they are still one of the most successful advertising methods available. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

7 Best Practices for Marketing Video Production

Biznology

For many, video production is not their main job. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more. Read a good video production guide.

Product Updates

Tapinfluence

The post Product Updates appeared first on TapInfluence. As Summer 2018 hits the home stretch, the TapInfluence Team has been hard at work rolling out platform updates to make your life a little easier. Check out our latest features.

The Surprising Connection Between Productivity and Happiness

Heinz Marketing

Thus, we started a multi-year study of productivity and accountability. Soon after we started to achieve significant breakthroughs with client execution, and the pursuit of productivity and accountability – through both practice and research – became a top organizational priority.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

How Technology Improves Workplace Productivity

Biznology

The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive?

3 Credible Ways to Differentiate Your Product in a Competitive Market

Marketing Insider Group

Smaller businesses with a strong product can now compete with global brands. So how do you differentiate your product and stand out from the rest? You must have a real understanding of your audience in order to create a product that solves their problems.

How a Product Funnel Makes Blogging Profitable

Writing on the Web

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you.

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Now that You’ve Hired a Video Production Company, Here’s What to Expect

Single Grain

Hiring a video production company is a lot of work. But not as much work as producing a professional-quality explainer video , product demo video, customer testimonial video or any other type of video for your brand's needs. Production company warranties.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Interactive 3D Product Applications Supercharge CiscoLive! 2015

Kaon

Filed under: 3D Products Tagged: 3D demonstrations , 3D interactive product marketing , 3D Product Models , 3D Products , CiscoLive , CiscoLive!2015 3D Products 3D demonstrations 3D interactive product marketing 3D Product Models CiscoLive CiscoLive!2015