Product Related Topics 
Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).
Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).
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Marketing Insider Group
JUNE 10, 2024
Fortunately, product analytics can guide you along the path to sales mastery. Product analytics isn’t just about numbers; it’s about understanding the heartbeat of your audience and crafting experiences that resonate with them. Imagine product analytics as your business’s GPS.
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Marketing Insider Group
NOVEMBER 21, 2023
Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Kodak lost sight of the fact that your product is not what you sell.
Webbiquity
JULY 28, 2022
Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. Use Product Management Today’s webinars to earn professional development hours! This session will cover: What inclusive design is, and why it's important. What biases are and how to avoid them.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
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