Product Related Topics 
Marketing Insider Group
SEPTEMBER 26, 2022
Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! Whatever your industry is, it probably has a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t loud about it. You need to adopt a solid content marketing strategy to maximize the eyes on your product.
Zoominfo
MAY 12, 2023
In recent years, product-led growth has become a hot strategy because it allows for quick scalability with relatively minimal investment. Sometimes it’s not a question of choosing one or the other, but rather how companies can leverage elements of both GTM strategies,” says Andrew Levy, senior director of product management at ZoomInfo.
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Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.
Webbiquity
OCTOBER 11, 2022
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Webbiquity
JULY 28, 2022
Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.
Marketing Insider Group
SEPTEMBER 19, 2022
Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Why Is Good Product Packaging Important? Tips to Master Product Packaging. Don’t overcomplicate things.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. Use Product Management Today’s webinars to earn professional development hours! This session will cover: What inclusive design is, and why it's important. What biases are and how to avoid them.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.
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