Improving Business Productivity with Marketing Automation

Webbiquity

Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Guest post by Riya Sander.

5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.

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SmartSuite Product Enhancements Q32018

Reachforce

That’s why we listen to our customers and their recommendations to deliver our best product yet in Q3. Product AnnouncementsAt ReachForce, we know that there is always room for improvement.

The Streamlining Strategy for Eye-Opening Productivity

Marketing Insider Group

The post The Streamlining Strategy for Eye-Opening Productivity appeared first on Marketing Insider Group. Content Marketing efficiency marketing productivity streamliningIt seems that as time passes, costs increase and profits decrease.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!

How promotional products fit in with the modern consumer

Biznology

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

10 promotional product trends from the PPAI Expo 2018

Biznology

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety.

5 Strategies to Drive Sales Productivity

Seismic

Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. As a result, productivity continues to decline, year-over-year. What is Sales Productivity?

B2B Product Differentiation Strategies – The Value Hierarchy

Fusion Marketing Partners

Competitive Advantage Product MarketingCure Underperformance and Build Value by Traversing the Business Value Hierarchy Why Review Your Value Hierarchy? It is time to […].

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Surprising Connection Between Productivity and Happiness

Heinz Marketing

Thus, we started a multi-year study of productivity and accountability. Soon after we started to achieve significant breakthroughs with client execution, and the pursuit of productivity and accountability – through both practice and research – became a top organizational priority.

Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Martech in product prototyping: Three critical factors

ClickZ

New products are introduced in the market almost every day, but not much is heard of the majority after the initial buzz surrounding their launch. It’s too early to classify a product as “good” when no one is buying it yet. For a product to be successful, it has to meet consumer needs.

The Importance of Customer Obsession in Product Development

Act-On

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development. Customer Journey Customer Marketing

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. If you are considering implementing account-based marketing, chances are you have also explored technology options.

7 Best Practices for Marketing Video Production

Biznology

For many, video production is not their main job. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more. Read a good video production guide.

Product Updates

Tapinfluence

The post Product Updates appeared first on TapInfluence. As Summer 2018 hits the home stretch, the TapInfluence Team has been hard at work rolling out platform updates to make your life a little easier. Check out our latest features.

How promotional products tie into your web design and branding

Biznology

Promotional products might seem old school, but they are still one of the most successful advertising methods available. Today, we are offering tips on how promotional products tie into your web design and branding. Include your logo on your promotional products.

What’s It Called? Naming Your B2B Product

Marketing Insider Group

Your team cannot wait to launch their latest and greatest product. Naming Your B2B Product appeared first on Marketing Insider Group. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right?

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Working with a Video Production Company: 9 Steps to Success

Vidyard

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? In-house teams are a natural fit for things like demo videos that highlight product-specific subject matter.

15 Best Practices for Boosting Product Page Conversions

Marketing Insider Group

Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive. Customer Success Customer-Powered Enterprise Product Development customer delight customer obsession customer success product development product managementYou can claim to be customer obsessed.

How Technology Improves Workplace Productivity

Biznology

The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.

How a Product Funnel Makes Blogging Profitable

Writing on the Web

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you.

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To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

Marketing Insider Group

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them.

Product Updates

Tapinfluence

The TapInfluence Product and Engineering Team has been at it again, and we’re excited to share the following new product updates in the TapInfluence platform! The post Product Updates appeared first on TapInfluence.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Increasing Productivity

MakesBridge

Every minute in the day is precious, and when working, it should be used towards being productive. While being productive isn’t rocket science, it could be difficult to break the habit of how you manage your time. Here we have compiled the top five tips on improving your productivity.

Product Updates

Tapinfluence

The post Product Updates appeared first on TapInfluence. Facebook Video Views. At the end of 2017, when you were busy with your holiday campaigns, we quietly launched our new Facebook video views capability in our Analytics suite.

Managing Multiple Projects & Maximing Productivity

Heinz Marketing

In addition, how do you stay productive and make the most use of your time ? There’s a sense of accomplishment or productiveness from that so take it a step further and make it a little more actionable. Another thing I have tried to fine tune is how to maximize my productivity. It helps me to listen to relaxing quiet music, I find myself able to be more productive. How do you prioritize your list of to-dos’ and what have you done to ensure productivity?

Is Your Martech Stack Built for Productivity?

Reachforce

It's because it's all about productivity. We talked about what makes a successful tech stack recently, and one of those things is based on finding technology that integrates well together. Why is this such an important part of a martech stack? Martech

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Best ECO Friendly Promotional Products for 2019

We Are Promotional

We as a company are working as hard as we can to increase the amount of eco Friendly products we offer whilst reducing the number of products that aren’t environmentally friendly. With that in mind please take a look at our top promotional products for 2019.