Bring a New Product to Market Without Reinventing the Wheel

Vision Edge Marketing

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. It’s the products big debut.

The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. 2 Primary Benefits of the Product-Led Growth Strategy.

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How to Master Your Product Packaging

Marketing Insider Group

Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Why Is Good Product Packaging Important?

6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. product marketing Product-Led Growth

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results.

Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

One key category of measures, productivity measures, provide insight on how to improve performance. Product innovation, Operational metrics such as financial and productivity measures. R&D produces new products. Four Productivity Categories for the Marketing Factory.

What are the pillars of a successful post-product-launch strategy?

Tomorrow People

Launching a new product is just the beginning. So, you’re close to launching a new product. But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? Why is a post-product-launch strategy necessary?

5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. The ultimate goal of product positioning. product marketing

12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. Guest post by Flavia Silipo.

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. How to Improve Sales Productivity.

White Paper: Product Portfolio Strategy

Product Management University

How It Drives a Chain Reaction of Success Across Product Management, Product Marketing, Sales & Customer Success. Your product portfolio follows the same philosophy. Product Management Customer Success Positioning & Sales Enablement Product Marketing

Paper 52

Product Marketing: Breaking Down the Keys to Success

Hive9

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. Martech Marketing Insights marketing measurement Marketing performance management marketing strategy Product Marketing

HubSpot Product Peeks For September

Square 2 Marketing

Make sure your HubSpot admin, marketing operations, RevOps and sales operations teams are staying up to date on the latest updates by subscribing to our product peeks. HubSpot HubSpot Product Updates

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough. Product marketing superpowers.

6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers.

Marketing Productivity: Where Are You Wasting Time?

Zoominfo

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If you asked a member of a historically underrepresented group about their experience with your product, what do you think they would say? Your product needs feedback from diverse and marginalized populations to ensure you meet their needs

It’s Time to Make Product Management Simple Again

Product Management University

If you’re in the “make product management simple” camp, there’s good news, and there’s bad news. 15 years ago, the conversations across the product management community were all about awareness, getting people to understand the discipline and its value to an organization.

Your Product Rollout Checklist

Benchmark Email

So, you have created a revolutionary product. The next step is to take your product to market and generate revenue. In this guide, we’ll show you how to plan and deliver a successful product launch.… Product & Design

Proficientz Launches Product Management University for B2B

Product Management University

Three Dedicated Schools For Product Success & Career Growth. announced today the launch of Product Management University for B2B with three dedicated schools: The School of Product Management The School of Product Marketing The School of Product Demos.

Top 5 Reasons Your Product Positioning Falls on Deaf Ears

Product Management University

If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. Here are five reasons your products aren’t instantly hitting it off with your target customers. The Bottom Line on Product Positioning.

Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

Research alone doesn’t lead to happier customers or better business results. No one tool or practice can create a thriving research practice that results in better outcomes for customers. Instead the researchers and leaders need to turn the crank the wheel to get things started and build momentum. Join Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset, for this illuminating discussion on the flywheel and how it can help you.

Creator Productivity: Practical Advice for Improving It

Buffer Marketing

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. We all tend to procrastinate, and even factors like burnout can affect your level of productivity.

HubSpot Product Peeks For August

Square 2 Marketing

HubSpot’s INBOUND conference is just a month away, so we’re gearing up for a slew of product news and features sure to be on the horizon. HubSpot Product Updates

How to choose brand elements for your product

Tomorrow People

This is because brands can’t be easily copied, unlike most types of products. After all, B2B products and services tend to improve the work of the buyers’ internal stakeholders—long after the initial purchase is made.

Key Components of a Product-Led Growth Strategy

Tomorrow People

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. Providing quick, easy access to the product is an essential part of the PLG approach. What these are will depend on the purpose of the product.

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

8 ways to drive better results from your product launches

Tomorrow People

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. Among 30,000 products released each year, 95% fail. ( 45% of product launches are delayed by at least one month.

Metrics for a Product Launch

Launch Marketing

A component that can be overlooked in product launch planning and execution is establishing the metrics that you and your team will use to inform the goals of the launch. For guidance on executing your B2B product launch, download our B2B Product Launch Toolkit.

The Ideal Ratio of Product Managers to Product Owners to Engineers

Product Management University

What’s the ideal ratio of product managers to product owners to engineers? Let’s assume product managers are routinely talking with target customers, understanding what they’re trying to accomplish/business priorities, why they’re important and why they can’t get there.

HubSpot Product Updates - September 2020

Tomorrow People

With more than 86,000 customers from more than 120 countries across the globe and (not to mention HubSpot’s expanding product lines), your needs as HubSpot customers grow more diverse by the day. Welcome to our first monthly wrap-up of what’s new in Hubspot.

How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?

HubSpot Product Updates - October 2020

Tomorrow People

Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020.

Automating Your Product Marketing

Sharpspring

But what lies behind some marketing strategies may be less obvious from their title, for example, what the heck is product marketing? Simply put, product marketing is a process of promoting and selling a product to a customer. What is Product Marketing?

The Only 3 Product Metrics You Should Care About

Product Management University

I’ve read a number of articles lately about suggested metrics that product managers should track for their products, and I’m absolutely mortified. Top 3 Product Metrics. Product Sales. Product Adoption. Product Management Product Marketing

30-point video production checklist

Biznology

All relevant background materials shared with the production team. ? Has a useful shelf life, not simply part of a “product announcement” package. ? summarizes research report, animates relationships or processes described in website product section).

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.