Copyright - B2B Marketing Zone

Cutting, pasting, and going to court. Know your copyright rights

grow - Practical Marketing Solutions

NOVEMBER 16, 2016

But the legal department keeps killing your mojo with their copyright concerns. Know your copyright rights. Those people are wrong (and they’re committing copyright infringement). There are trolls out there who optimize their own copyrighted images for Google search just so they can threaten to sue people who use the images. With or without credit, this is copyright infringement, not to mention rude. By Kerry Gorgone, {grow} Contributing Columnist.

Do you need copyright permission every time you quote someone’s work?

grow - Practical Marketing Solutions

JUNE 29, 2016

Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. The extremes of copyright permission.

Trending Sources

Someone’s making money off your copyrighted content (But it isn’t you)

grow - Practical Marketing Solutions

MAY 24, 2016

That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. Copyright in a world of curation. Seems simple enough, and yet people infringe copyright all the time, intentionally or unintentionally.

Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

OCTOBER 3, 2012

So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors. Me: Can you describe the purpose of the Digital Millennium Copyright Act?

Is This Copyright Infringement? What Images You Can & Can't Share [Infographic]

Hubspot

SEPTEMBER 23, 2015

And when one of the rights to that image is used without the creator's consent, that's called copyright infringement -- and it's a big deal. Sharing is caring, right? Well, yes. but when it comes to sharing other people's images, there are a few restrictions.

8 Frequently Asked Questions About Photo Copyrights And Emails

Vertical Response

JULY 24, 2015

To make things more complicated, there are copyright laws. If you just take a picture from the internet, you could be violating copyright, even if you attribute it. Taking your own pictures not only helps avoid copyright infringement, but it also gives your emails and social media posts a personalized touch. The post 8 Frequently Asked Questions About Photo Copyrights And Emails appeared first on VerticalResponse Blog. Emails need images. That’s no surprise.

Copyright Law on the Internet Is a Total Train Wreck Right Now

Hubspot

JUNE 10, 2013

As a result, we usually either purchase stock photos or use images sourced from sites like Flickr licensed under Creative Commons, which is a nonprofit offering easy-to-use copyright licenses that make it easy for people to give permission for others to share and use their creative work.

Google Releases Algorithm Update to Punish Copyright Violators

Hubspot

AUGUST 14, 2012

Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. Let's dive into what this update means in a little bit more detail, including what in the heck a copyright removal notice is. That's right!

Social Sharing Might Get You Sued: Social Media And Copyright Law

B2B Marketing Insider

JANUARY 11, 2011

Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association against Napster. Most original productions and trademarks are copyrighted and protected by U.S. Copyright Law As A Business.

“Curation” versus Fair Use: How to keep your content safe

grow - Practical Marketing Solutions

SEPTEMBER 22, 2015

But when does “curation” turn into copyright infringement? I find that difficult to believe, but let’s assume that some people genuinely don’t understand curation, copyright, or fair use. Fair use is a defense to a claim of copyright infringement.

Curation

Curation Copyright SIC Permission

Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing

Modern B2B Marketing

MAY 21, 2015

then filed a DMCA takedown notice with Automattic requesting that the post be taken down on the grounds of copyright infringement. The hosting service can’t be sued directly for copyright infringement if it complies with the DMCA takedown procedure.

DMCA

DMCA Copyright Press Marketo

The 12 Best Special-Purpose Business Software Tools

Webbiquity

MAY 11, 2017

Copyright Protection. A plagiarism checking and copyright protection that helps assure any content submitted to yuor site is original, and proactively scan the web to identify any instances of other sites making unauthorized use of your content.

Software

Software Sample Review Screencast

Are You a Content Thief and Don’t Know It?

Vertical Response

MAY 20, 2013

” To further avoid unauthorized use of our own work, we added copyright information to the bottom of every blog post we publish.

Permission

Permission Search Engine Copyright RSS

Copyright to prevent copy wrongs in B2B content marketing

MLT Creative

JUNE 23, 2011

A solution: Copyright your content. After registering all of his site's content with the US Copyright Office, Houston Neal of Software Advice wrote a blog detailing the a process. You've worked hard researching, writing and editing your content for your B2B website.

Advertising Agency

Advertising Agency Sites Permission Differentiation

8 Frequently Asked Questions About Photo Copyrights And Emails

Vertical Response

JULY 24, 2015

Copyright Law on the Internet Is a Total Train Wreck Right Now

Hubspot

JUNE 10, 2013

Google Releases Algorithm Update to Punish Copyright Violators

Hubspot

AUGUST 14, 2012

An undigital revolution of sorts

Biznology

JUNE 3, 2016

Digital Technology Web Applications Bitcoin Blockchain Copyright Digital information music piracy Technology Yin and Yang

Exchange

Exchange Intent Distribution Copyright

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

NOVEMBER 21, 2011

Not only would our age treat a contemporary version of Shakespeare as a plagiarist, it would also spurn him as an copyright pirate. The Renaissance, McNulty notes, was “an age unconstrained by modern copyright laws.” Aargh?

Aggregator

Aggregator Aging Social Media Validation

Embrace Social Media Marketing, While Keeping an Eye on Protecting Your Business

Marketri

APRIL 26, 2012

Tips for Keeping Your Company Safe: From Infringement: Be sure that you have permission to use any images, music or text that could be copyrighted. Respect Copyright, Fair Use, Trademark Laws : Be sure to get permission (for copyright materials), cite references and link to original sources.

Permission

Permission Validation Education Intent

The When, Where & How of Using GIFs in Content Marketing

ScribbleLive

DECEMBER 21, 2016

In this post, you’ll learn where GIFs fit within a content marketing strategy, where to make your own and how to avoid copyright issues. GIFs and Copyright Laws. Repurposing someone’s content for a GIF takes away the copyright owner’s ability to govern derivatives of their work, how it gets shared and any potential proceeds generated as a result of its use. GIFs have evolved our visual language and the way we communicate with each other in a very short amount of time.

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. The incident was covered well by TechDirt , Wired , and many others.).

Viral

Viral Permission Attitudes Domain

The “Instagram Act” and How to Protect Your Photos Online

grow - Practical Marketing Solutions

MAY 7, 2013

permits the use of “orphan works” — copyrighted works for which the owner cannot be identified. Copyright Office or the PLUS Registry in the U.K. Copyright Office could try registering works as a compilation, provided they published them all within the same year. (

Digital Marketing Puzzle – #8889

Puzzle Marketer

MAY 4, 2012

Please, feel free to use or re-post this image wherever you’d like, as long as the PuzzleMarketer.com 2012 copyright watermark remains intact. For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary.

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

APRIL 27, 2012

Can You Solve this Digital Marketing Puzzle? – #3776

Puzzle Marketer

APRIL 13, 2012

Can You Solve this Digital Marketing Puzzle? – #1950

Puzzle Marketer

APRIL 6, 2012

5 Powerful Techniques To Boost Your Content Marketing

Act-On

JULY 28, 2016

If you own an image – you took the photo or created the graphic, or paid someone to do it – that’s great, you own the copyright and there will be no issues. The biggest rule: Don’t use an image without knowing who owns it, or you may be committing a copyright violation.

Guidelines

Guidelines Blogger Copyright Template

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

MARCH 8, 2017

Legal: Respect others’ copyrights. Respect other people’s copyrights: don’t copy/paste other people’s content onto your company’s blog or use images you found on Google search to dress up the company website. By Kerry Gorgone, {grow} Contributing Columnist.

STOP: Don’t Use Influencer Marketing Without Reading This Post

grow - Practical Marketing Solutions

MAY 31, 2017

Copyright ownership. Unless the photos, videos, blog posts, and other content you’re asking for are “works for hire,” the individual influencers will retain full copyright ownership. By Kerry Gorgone, {grow} Contributing Columnist. Influencer marketing is more popular than ever.

Know the Legal Risks of Blab for Brand Marketing

grow - Practical Marketing Solutions

DECEMBER 16, 2015

I’d suggest these: Preview your video stream and check whether you have any copyrighted material visible or audible (movies playing on the television, music from your speakers, etc.). Either reposition yourself or remove the copyrighted material from the streaming area.

Brand

Brand Branding Copyright Guidelines

10 Ways to Use Images for Memorable Marketing Results

Act-On

OCTOBER 8, 2015

Also be sure to use a file name that includes your company name, and don’t forget copyright information, a date, and the sources of the information you used in the infographic. There’s no shortage of content on the Internet. Every day, more than 2 million blog posts are published.

Have you ever stolen other people’s content?

Biznology

FEBRUARY 10, 2014

The moment another blogger publishes their content, it becomes covered by the Copyright Law. Fair use” is a vague term though, a so-called gray area of the copyright laws. Visual content is protected by copyright laws, just like any other type of content.

Internet

Internet Guidelines Permission Blogger

Sued in Six Seconds: Avoiding the Entanglements of Twitter’s Vine

grow - Practical Marketing Solutions

FEBRUARY 12, 2013

Showing other people’s copyrighted works (even for six seconds or less) could result in a lawsuit, although a takedown notice is more likely. Are you picking up snippets of highly personal conversations, or copyrighted music? By Kerry Gorgone, Contributing {grow} Columnist.

Twitter

Twitter Copyright Satisfaction Medium

Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself

Vidyard

JUNE 27, 2016

This is the artist, record label, and publisher that own the copyright to the intellectual property for the song you want. Usually, the publishing company will administer the rights to gain access to the copyright of the composition/lyrics to a song and the record label will hold the rights to the master recording of that song. The copyright and master recording have been pre-cleared by the rights holders. What Will Happen If I Use Copyrighted Music Without Permission?

Permission

Permission Copyright Domain Question

On the web, there are no neutral corners

grow - Practical Marketing Solutions

DECEMBER 12, 2014

Copyright 2014 Schaefer Marketing Solutions. Copyright 2014 Schaefer Marketing Solutions. Sometimes I feel disheartened by the back-stabbing, toxicity, and rumor-mongering I see among fellow bloggers. Of course this is not a “blogger problem.” ” It is a human problem.

Whose Likeness is it Anyway? Event Photos and You

grow - Practical Marketing Solutions

APRIL 8, 2015

Typically, the person who takes a photo retains copyright. This means if another attendee snaps a picture of you and tweets it, you can’t issue a takedown notice based on copyright. (It’s Typically, the person who takes a photo retains copyright.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

MARCH 6, 2017

Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. Illustration entitled Insight by Yu Luck.

Buyer Personas

Buyer Personas Buyer's Journey Persona Research

B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

JUNE 13, 2011

During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. Copyright Office. Dealing with Online Copyrights Infringement in Accordance with DMCA by Marketing Dock. Tweet.

DMCA

DMCA Copyright Consulting Trade Show

How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

AUGUST 19, 2013

I log in to www.Flickr.com, and enter my search term in the upper right corner – in this example, I searched for “copyright.”. I hope this helps you find great images for your blog posts and also helps prevent you from inadvertently using copyrighted materials for your online content!

10+ Free (Yes, Even for Commercial Use) Stock Photo Websites

Puzzle Marketer

AUGUST 25, 2016

Well look no further than the following free and no copyright CC0 stock photography websites. Sometimes web designers, entrepreneurs, and digital marketers just need some basic stock photography to elevate their website or landing page.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

FEBRUARY 21, 2012

Cisco Ciena AT&T BMC Dell Canon Google Sprint FedEx UPS DHL Monster Oracle Xerox MetLife Intel SAP The current legal discussion of Pinterest and copyright should give some marketers pause, but for marketers focused on sharing their own material, the risk appears to be minimal. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest.

Brand

Brand Branding Copyright Press

How to Choose the Best Music for Your Video Marketing Projects

Vidyard

JUNE 9, 2017

In most countries that are signatories to the Berne Convention (an international agreement governing copyright of literary and artistic works), copyright term is based on the life of the author, and extends to 50 or 70 years beyond their death.

Video

Video Domain Frequency Copyright

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

APRIL 27, 2015

Life of Pix is one of my favorite sources of free, high-resolution photos donated to the public domain by the Leeroy ad agency with no copyright restrictions. Images are free of Copyright restrictions.

Plan

Plan Marketing Plan Keyword Tools

Understanding Landing Pages and How to Create Effective Headlines

EMagine B2B Blog

OCTOBER 18, 2012

In the olden days of traditional copyrighting, the headline was the almighty first step in grabbing the readers attention. And while some practices are not necessarily applicable to the online world, the one constant is the importance of that headline, especially on your landing pages. When we speak about landing pages, just what is it [.] The post Understanding Landing Pages and How to Create Effective Headlines appeared first on B2B Web Strategy.

Landing Page

Landing Page Copyright Practices Online

10 Sites for Free, Non-Cheesy Stock Photos

Hubspot

FEBRUARY 5, 2015

They fall back on the excuse that they simply don''t have the time to spend on figuring out copyrights and attribition rules, but fail to recognize the influence it has on a prospect''s perception of them. We''ve all heard the mantra, "don''t settle for anything less than you deserve.".

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