Studies Related Topics 
Webbiquity
JUNE 28, 2022
One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Optimize Your Layout.
Marketing Insider Group
NOVEMBER 1, 2021
A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.
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Martech
DECEMBER 5, 2023
Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?
Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.
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Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?
Goodish Agency
AUGUST 30, 2023
This case study explores how we leveraged InVideo, an AI video creation platform, to propel our video marketing strategy to new heights.
Influitive
FEBRUARY 3, 2023
Moreover, […] The post Forrester Study: How Influitive Generates a 355% ROI appeared first on Influitive. In this backdrop, focusing on your existing customers is the smart – if not vital – investment. Increasing customer retention by 5% can boost profitability by 25% to 95%.
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Real-world case studies from companies who license data to fuel industry-leading products. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.
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A unique case-study, complete with hard metrics and step-by-step process breakdown. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging. Today’s consumers have evolved.
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. You’ll learn….
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Using proven strategies and successful case studies, he will cover: Setting up a front-end system that effectively captures and acquires prospects; Creating a lead nurture program that can double your results without increasing costs; How to identify and isolate any points of failure. April 29, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.
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