The greatest content marketing case study in history

grow - Practical Marketing Solutions

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. The greatest content marketing case study. Every good case study has a measurable deliverable, right? By Mark Schaefer.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story.

Case study: Small business content marketing success

grow - Practical Marketing Solutions

The post Case study: Small business content marketing success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kate McQuillan, {grow} Community Member.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

2013 B2B Marketing Priorities [Study]

Puzzle Marketer

The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

Budweiser re-branding as “America:” A case study

grow - Practical Marketing Solutions

So I thought it would be fun to look at this as a marketing case study. Here is a view of the Bud customer from a psychographic study of personalities and beer brands: Bud drinkers are sensible, grounded and practical.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

The post Case study: Re-building a blog from the ground up appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Today I’m trying something different.

How social media case studies can jeopardize your strategy

grow - Practical Marketing Solutions

I’ve been thinking about the surprisingly important role that business case studies play in our marketing efforts, and I’ve come to realize that in some cases, they may actually HURT our businesses. Case studies strike fear in the hearts of resistant business leaders.

Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group. BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world.

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

I’d love to hear your comments on our case study in the comment section! The post Social Media Case Study: How I made $47 million from my B2B blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Sander Biehn, {grow} Community Member. It’s true.

Case study: IKEA launches social offer to drive sales

grow - Practical Marketing Solutions

They did ethnographic studies of their target customers, going into their homes and into the IKEA stores with them to understand their attitudes. Case studies Personal Social Media best practices ikea neicole crepeau social media case study social offer example

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

What do you think about this case study? Case studies finnair social media quality hunters social media case studiesBy {grow} Community Member Ana Silva O’Reilly . One day last year I received an email with quite the provocative title: “How can you improve air travel?”

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Image courtesy swong95765 via Flickr cc The post Case Study: Denny’s flips its audience with a sassy social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Study says sedentary activities like blogging block impact of exercise

grow - Practical Marketing Solutions

A study published last month compared male exercisers who also sit extensively with those who are more active generally. The study also concluded that strolling around frequently in addition to exercising seems to neutralize the affects of too much sitting.

Case study: Building a social media career in 12 months

grow - Practical Marketing Solutions

The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Case study: Using social influence to build a personal brand

grow - Practical Marketing Solutions

careers Case studies personal branding social media and careers social media case studiesBy {grow} Community Member Don Stanley. In addition to being a small business owner, I’m lucky enough to teach at the University of Wisconsin.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

Here are 37 Big Data case studies where companies see big results. KAISER : Uses Big Data to study the incidence of blood clots within a group of women taking oral contraceptives. Do these case studies show how Big Data can work? By Rob Petersen, {grow} Community Member.

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here.

Case Study: Caterpillar and blue collar social media marketing

grow - Practical Marketing Solutions

B2B and social media Case studies b2b blogging b2b social media case studies b2b social media success caterpillar and social media

Case study: ROI of social influence

grow - Practical Marketing Solutions

Let’s dissect this as a case study and find out. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let''s dissect this as a case study and find out. What is the ROI of me? We’re about to find out.

Study: No One Uses Facebook Reactions

Contently

According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Other studies have come to similar conclusions.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

That’s pretty scary but a second, even more intriguing article quoted a study by Oxford economists Carl Benedikt Frey and Michael A. Looking at other business functions relevant to marketing, the study sees most types of creative jobs as relatively safe and most types of sales jobs at risk.

5 Steps to effectively use case studies in your sales presentation

grow - Practical Marketing Solutions

That’s why the most powerful explanation can be a story – particularly, a case study. So we used a case study about a successful implementation to highlight what they do, To stand in front of a potential client and say, “We do this list of 15 things” is to invite confusion, even if it’s true.

Case study: Is Facebook Screwing Your Brand?

grow - Practical Marketing Solutions

branding Case studies facebook Marketing best practices Traditional media and advertising anheuser busch social media facebook case studies negative comments on facebookFacebook is like a box of chocolates. You never know what you’re going to get.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy.

Case study: Creating social media benefits in a regulated industry

grow - Practical Marketing Solutions

The post Case study: Creating social media benefits in a regulated industry appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. by Case study: Creating social media benefits in a.

Marketing technologist study reveals digital business transformation

chiefmartech

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

Case study: Fox Sports connects social media to advertiser revenue

grow - Practical Marketing Solutions

In this case study, the advertiser is providing fun, social engagement in a relevant, integrated, and compelling web experience. Case studies customer acquisition Mobile marketing Social Media Tools fox sports ian cleary social media tools voices heard media

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

I conducted a study to confirm that indeed, paperwork was the biggest problem … and I also identified a host of other needs like HR management and job planning. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis.