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Earlier this year, we published the Law Firm & Legal Services edition of our 2024 High Growth Study. This study examines law firms and legal services (for brevity, we’ll refer to these as “law firms” from now on) from a variety of marketing and operational perspectives: marketing and business development, strategy, talent and technology.
click image for higher resolution) The difference between brand and demand marketing The study sees phrases like “demand generation” as synonymous with “performance marketing.” In other words, integrated marketing has a clear positive impact on performance, but this study also suggests it also has a positive impact on culture.
Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.
Thought leadership articles, white papers, and case studies can position your company as an authoritative source. Encourage satisfied customers to share testimonials, reviews, and case studies. Create High-Quality, Relevant Content: AI prioritizes content that is not only relevant but also high quality.
You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started quickly (..)
Case studies show how others have solved similar problems. Case studies, testimonials, and detailed how-to guides remove doubts and make action easier. Case studies, testimonials, and detailed guides give readers the final push to act. These readers already understand the basics but need confidence before moving forward.
Data-Backed Benefits of a Content Planning Strategy A study in 2023 found that companies with a documented strategy saw a 30% increase in employee engagement. 80% planned, evergreen content : This might include blog posts, pillar pages, case studies, and in-depth guides designed for long-term impact.
Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on. Use case expansion: Highlight case studies showcasing how similar companies leveraged additional features to scale their success.
A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. Massive Action Case Studies to Inspire Your Business Success Massive action sounds good but does it work? Does it consist of massive action or is it full of massive activity?
Real-world case studies from companies who license data to fuel industry-leading products. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Align your content topics with these intents to attract the right audience and meet their expectations. Determining Content Formats Decide which types of content will best suit your SEO strategy.
The Empathy Illusion Let me share a fascinating study that was mindblowing. But here’s a counter-intuitive truth: The more we think we understand our customers, the more likely we are to misread them completely.
Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.
There have been numerous studies over the past two decades on the business benefits of using data. Four Examples of the Heavy Price of Ignoring Data Data-driven decision-making is good business and good for business.
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.
Studies show that younger buyers now represent two-thirds of B2B decision-makers. There’s a generational shift taking place in B2B purchasing. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.
With free access to actionable articles, case studies, and how-to’s, subscribers receive topical information that helps them stay ahead of the curve. Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests.
Displaying customer reviews, testimonials, and case studies on your website and social media can strongly influence potential customers. When slip-ups occur, address them head-on, take responsibility, and rectify the situation promptly. Showcase Customer Reviews and Testimonials Social proof is a powerful tool in building trust.
Study backlinks and anchor text for high-quality link-building opportunities. Target high-traffic keywords that competitors rank for but remain relevant to your goals. Analyze competitor content length, multimedia use, and structure for better user engagement.
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. . “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change.
Studies suggest companies prioritizing innovation experience a 16% increase in efficiency, are 55% more likely to surpass industry peers in revenue growth, and have a 60% higher likelihood of organic growth. Different species of trees and plants are essential to creating a thriving ecosystem that can support a variety of wildlife.
Competitor Analysis: Study your competitors’ followers to identify gaps and opportunities. Tools and methods for audience research include: Social Media Insights: Facebook Insights and Instagram Insights provide valuable data on your followers, including demographics, activity patterns, and content preferences.
Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.
The chemicals luciferase and luciferin found in fireflies’ tails have many applications in medicine and science, including detecting tumor cells and bacterial and viral infections, as well as studying diseases like cancer and muscular dystrophy. The food industry also uses fireflies’ light reaction to detect contaminated food.
Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. Ninety-four percent of marketers said AI skills will be more important in the hiring process moving forward, according to the Invoca study. Why we care.
Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin.
Diversify mediums across thought leadership articles, case studies, how-to videos , webinars, and podcasts. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Provide influencers with creative flexibility to do what they do best.
A unique case-study, complete with hard metrics and step-by-step process breakdown. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging. Today’s consumers have evolved.
Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. This is where AI comes in.
” That means your budget should go toward publishing in-depth, valuable content like blog posts, guides, videos, and case studies that establish your brand as an industry expert. Customer testimonials and case studies create credibility, making potential buyers more comfortable with their purchasing decisions.
Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.
A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry. A study of 5,000 consumers by Savanta and Pega found that while 93% claimed to understand AI well, and only 3% admitted they didn’t know about generative AI, there are still significant knowledge gaps.
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.
Yet, traditional methods like bylined articles, white papers, case studies, direct mail, and in-person events provide tangible, lasting brand impressions and credibility. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels.
Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising.
In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent. Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date.
According to our 2025 CEO study, CMOs are increasingly adept at understanding business objectives and building stronger relationships with their CEO. According to PWC’s recent CMO study, “CMOs face a complex landscape. The perception relegates marketing to the periphery of critical business decisions. 2x in revenue growth.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. You’ll learn….
In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. In our study, we discovered: Positive emotions were more prevalent in viral content than negative ones.
In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. Check out our Visit California TikTok case study and let us know how Convince & Convert can support your brand.
Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation.
A study by Influitive reported that 89% of companies with established customer advocacy programs report a higher ROI compared to those without such programs. This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Using proven strategies and successful case studies, he will cover: Setting up a front-end system that effectively captures and acquires prospects; Creating a lead nurture program that can double your results without increasing costs; How to identify and isolate any points of failure. April 29, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.
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