Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story.

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Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. The goal?

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Stunning Study Reveals How to Increase Sales by 29-49%

ViewPoint

Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study).

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials

Act-On

In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

Study: No One Uses Facebook Reactions

Contently

According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Other studies have come to similar conclusions.

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. In the study, however, market leadership is only part of the buyer’s equation. B2B Brands DiscoverOrg salespeople study

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

That’s pretty scary but a second, even more intriguing article quoted a study by Oxford economists Carl Benedikt Frey and Michael A. Looking at other business functions relevant to marketing, the study sees most types of creative jobs as relatively safe and most types of sales jobs at risk.

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Customer Experience Matrix

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here.

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says No.

Customer Experience Matrix

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments.

Hook your Audience with a Captivating Case Study Presentation

Televerde

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

The 6 Most Important Takeaways From CMI’s Annual Study

Contently

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Marketing technologist study reveals digital business transformation

chiefmartech

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted.

Unveiling the 2016 ABM Metrics Report [STUDY]

bizible

The account-based marketing (ABM) movement has grown rapidly in the last year. As ABM technology continues to grow and reach the demands of many B2B marketers, more teams are beginning to adopt the strategy that they have long wanted to implement.

How to Create a Case Study Video That Converts Leads [Video]

Hubspot

Daily Marketing Case Studies

Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces

Contently

A couple of months ago, we released our second annual study of freelance creatives on The Freelancer. There were plenty of other important takeaways from the study that tell us a lot about how the gig economy is developing. Media Voices freelance study

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. Do these case studies help you see how insights from web analytics can drive your business’ ROI? The post 10 case studies show how web analytics prove ROI appeared first on Biznology.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics.

Martech and the modern marketing org (study results)

chiefmartech

Here are the first set of findings from that study. The post Martech and the modern marketing org (study results) appeared first on Chief Marketing Technologist. At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.

Marketing Automation Case Studies of Big Business Success

Reachforce

By now, you’ve likely heard a lot about marketing automation software and the ways it can improve the effectiveness of a marketing campaign. However, without concrete examples and evidence, it can be hard to know what’s true and what’s simply an exaggerated marketing pitch.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. If you only have a few minutes, this post provides highlights from each case study.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. Finally, 65% of respondents say case studies are effective.

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

13 Case Studies That Prove the Power of Word Choice

Hubspot

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. Have another great case study to add to this list?

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.

Mizuno running long tail outreach marketing case study

Biznology

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. The post Mizuno running long tail outreach marketing case study appeared first on Biznology.

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

Hubspot

To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time.