Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

Appointment Setting Case Study

Valasys

Case StudyBackground. Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers.

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

Lead Generation Companies: How to Pick a Right One

Check the case study section on their website, see if. Lead Generation Companies: How to Pick a Right One WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Have you ever had a bad experience using a lead. generation company? If the answer is yes, you. are certainly not alone.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? The answers to these questions can be brief, just enough for you to determine whether this is a case study you want to pursue.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? The answers to these questions can be brief, just enough for you to determine whether this is a case study you want to pursue.

Making the Case for Case Studies

SmartBug Media

Today’s marketers have a full-time job creating content, generating leads, driving traffic, collaborating across channels, and staying in the know when it comes to understanding the ins and outs of their ideal customer—and a case study can display your success. Though the type of marketing material can vary from infographics to blogs to videos to e-books , the case study is a piece of content that should be in every organization’s front pocket. Create content in a silo.

Case study: Choozle’s advertising strategies

Choozle

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs.

How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. We’re definitely behind on case studies.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Case Studies

emedia

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

Study: What secretly drives and motivates influencers?

Brandnew

For our latest study we have surveyed 1,200 of the most popular influencers in North America and Europe. The study was done in collaboration with Jung von Matt/SPORTS and Facelift. Download the full 10+ page study for free following the button below: Free Download here.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Case Studies

inPowered

The post Case Studies appeared first on inPowered blog Brands of all sizes rely on inPowered to deliver on their content marketing objectives.

Content Marketing Lessons From BuzzFeed [Study]

Marketing Insider Group

The post Content Marketing Lessons From BuzzFeed [Study] appeared first on Marketing Insider Group. BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

Engagio

That’s why we launched The 2019 ABM Market Research Study survey. By completing the The 2019 ABM Market Research Study survey , you will also be entered to win 1 of 2 $250 Visa gift cards. Account Based Marketing 2019 ABM Market Research Study

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.

Blockchain Blues, Case Study Heartache.

What Works - What Doesn't

Case study heartache: By definition, a case study must describe how your product or service helped the customer, and how your product or service is better, cheaper, faster than its competitors. For those of you who follow this blog, sorry for having been out of touch.

Study: Teenagers Are Now Facebook’s Kryptonite

Contently

The post Study: Teenagers Are Now Facebook’s Kryptonite appeared first on The Content Strategist. Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can.

The Value of Qualitative Results in a Case Study

WriteSpark

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

Using Direct Mail to Win More Deals - An ABM Case Study

bizible

You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study

Marketing Insider Group

The post Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study appeared first on Marketing Insider Group. Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down.

CMO 207

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. In the study, however, market leadership is only part of the buyer’s equation. B2B Brands DiscoverOrg salespeople study

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Stunning Study Reveals How to Increase Sales by 29-49%

ViewPoint

Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study).

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Best Practices For B2B Case Studies.