Case Study: CDA

Data Cleaning/CRM Appending

The post Case Study: CDA appeared first on BizProspex. CASE STUDIES

Why Your B2B Marketing Should Feature Case Studies


One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study?


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Case Study: AI

Data Cleaning/CRM Appending

The post Case Study: AI appeared first on BizProspex. CASE STUDIES

Case Study: YayPay

Data Cleaning/CRM Appending

The post Case Study: YayPay appeared first on BizProspex. CASE STUDIES

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Case Study: Walmart

Data Cleaning/CRM Appending

The post Case Study: Walmart appeared first on BizProspex. CASE STUDIES

The Case Study Is Dead. Long Live the Customer Story


Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. More of a watcher than a reader? Check out the webinar on this topic. Let me start with a question.

Google Web Stories [2021 Study]


Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results. Data Studies

My Top 3 Content Marketing Case Studies

Marketing Insider Group

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time.

How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Where do case studies fit in your buyer journey?

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

11 eCommerce Case Studies to Inspire Your Success


Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here!

Craft Standout Case Studies in Five Steps


It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Veracode Case Study Portfolio.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case StudyThose of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Case Study: How Grew Pageviews 74x in 4 years


Case partnered with MarketMuse to raise the bar on quality and create a process for all writers to follow.

Do Reviews Impact Local SEO Rankings? New Study


To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile. Data StudiesDo ratings and reviews really impact your local SEO?

High Growth Study 2022: AEC Firms Go Digital

Hinge Marketing

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. .

YouTube SEO Study: Insights & Data to Help You Rank Higher


We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one! Data Studies

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

11 inspiring case studies of digital transformation


Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Case Study – Digital Clipboard

Goodish Agency

Case studiesWhat is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website. The client updated their software functionality and look.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

What are social media case studies?

Excelsior Research

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies.

The Most Common Internal Link Building Mistakes: A Semrush Study


Data StudiesInternal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right.

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

The post Website Redesign Case Study: A Phoenix from the Ashes appeared first on Go Beyond. Websites case study small business websites website content website design website seo

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Case Studies


emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Case Study – Hemptouch

Goodish Agency

Case studiesWho is Hemptouch. Hemptouch is a beauty and skincare company producing products from hemp. All of their products are made with nature’s finest Cannabis sativa extracts. Objective: Improve CRO.

[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster


The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster. Case Studies conversion rate optimization email subscribers exit-intent popup inline formsDoes your website get a lot of traffic but your conversions are painfully low?

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study


Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

B2B Reads: Marketing ROI, B2B Case Studies, and Consumer Pessimism

Heinz Marketing

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility.

How interactive case studies can leverage your conversions


In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? What are interactive case studies?

Case Study: Cox


The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Study: Weebly


The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.