Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

My Top 3 Content Marketing Case Studies

Marketing Insider Group

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time.

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Craft Standout Case Studies in Five Steps

Content4Demand

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Veracode Case Study Portfolio.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case StudyThose of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

7 Content Marketing Case Studies from Top Brands

DivvyHQ

Perhaps some compelling case studies would help? Content Marketing case study coca-cola content content marketing adoption doubletree hotels equifax lenovo marketing Salesforce SAP starbucksHave you struggled to get support and budget for content marketing initiatives?

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […].

Intent 218

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Case Studies

SWZD

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? The answers to these questions can be brief, just enough for you to determine whether this is a case study you want to pursue.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? The answers to these questions can be brief, just enough for you to determine whether this is a case study you want to pursue.

3 Quick Strategies for Repurposing Case Studies

Content4Demand

Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

Reflections on the 2019 B2B Thought Leadership Impact Study

Marketing Insider Group

Late in 2018, the powerhouse global communications firm Edelman teamed up with LinkedIn for an in-depth study on the impact thought leadership has on market demand. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. The post Reflections on the 2019 B2B Thought Leadership Impact Study appeared first on Marketing Insider Group.

Affiliate Marketing Case Studies

PPCRAO.in

Complete Playlist of my FREE Digital marketing course (20 FREE lessons): [link] I love Affiliate Marketing.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create. Let’s look at the elements that take a case study from good to great.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads

Outgrow

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one!

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

The Shark Tank Effect: A Case Study on Sales Traffic & SEO

seo.co

This is a client case study on how Shark Tank can impact sales revenues, traffic, referral traffic, link building and SEO. This case study is our client, Nightcap, the drink spiking prevention scrunchie.

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Study: Rombii

Data Cleaning/CRM Appending

The post Case Study: Rombii appeared first on BizProspex. Case Studies Data Data mining BizProspex Case Study BizProspex's past projectsHere an extract of the final sheet for this project- Sample Sheet We at BizProspex are wholly dedicated to providing total client-satisfaction. We strive hard to deliver the highest quality results in whatever we do. Rombii is surely one of our exciting past and on-going projects. As is the case with most of our […].

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? In this post, we’ll focus on interactive case studies. What are interactive case studies? Well, to do even better, add interactivity to your case studies. How can interactive case studies fit your strategy?

Study: The 2019 Creative and Marketing Salaries Guide

Contently

According to the study, some of the most promising creative marketing jobs include content strategist, UX designer, and email marketing specialist. For the full study from The Creative Group, click here to download. The post Study: The 2019 Creative and Marketing Salaries Guide appeared first on Contently. Trending content marketing jobs studyI went to art school growing up. In college, I majored in drama.

Digital marketing case study: Havenly

Choozle

The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. Downloads Strategy case study digital advertising strategy digital marketing strategy havenly in-house in-house best practices in-house case study increase revenue strategy switching to in-houseHavenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs.

Highlights from the 2021 High Growth Study: Consulting Edition

Hinge Marketing

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. Purchase the 2021 High Growth Study: Consulting Edition. Purchase the 2021 High Growth Study: Consulting Edition.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Case Study: Modern Marketing Meets Storytelling Comic Strips

Oracle

Don't miss the opportunity to hear more compelling case study stories in person! Case Studies Modern Marketing in Action Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.