How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Where do case studies fit in your buyer journey?

Google Web Stories [2021 Study]

SEMrush

Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results. Data Studies

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11 eCommerce Case Studies to Inspire Your Success

Optinmonster

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here!

Craft Standout Case Studies in Five Steps

Content4Demand

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Veracode Case Study Portfolio.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

The post Website Redesign Case Study: A Phoenix from the Ashes appeared first on Go Beyond. Websites case study small business websites website content website design website seo

Do Reviews Impact Local SEO Rankings? New Study

SEMrush

To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile. Data StudiesDo ratings and reviews really impact your local SEO?

The Most Common Internal Link Building Mistakes: A Semrush Study

SEMrush

Data StudiesInternal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right.

YouTube SEO Study: Insights & Data to Help You Rank Higher

SEMrush

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one! Data Studies

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Case Study – Digital Clipboard

Goodish Agency

Case studiesWhat is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website. The client updated their software functionality and look.

Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

High Growth Study 2022: Four Key Advantages Drive Dramatic Growth and Profitability

Hinge Marketing

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How to Write a Case Study: Are You Doing It Right?

DivvyHQ

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

Case Study – Hemptouch

Goodish Agency

Case studiesWho is Hemptouch. Hemptouch is a beauty and skincare company producing products from hemp. All of their products are made with nature’s finest Cannabis sativa extracts. Objective: Improve CRO.

[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster

Optinmonster

The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster. Case Studies conversion rate optimization email subscribers exit-intent popup inline formsDoes your website get a lot of traffic but your conversions are painfully low?

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Case Studies

SWZD

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

New Visible Expert® Study Released

Hinge Marketing

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. These are the types of questions this study was designed to answer. About the Study. It is believed to be the largest and most comprehensive study of its type.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? The answers to these questions can be brief, just enough for you to determine whether this is a case study you want to pursue.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study? The answers to these questions can be brief, just enough for you to determine whether this is a case study you want to pursue.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? What are interactive case studies?

Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study

ANNUITAS

Participate in our new study by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

Scale Computing Case Study – The Power of SpiceWorld and Spiceworks Community

SWZD

Case Studies ResourcesTap into the power of community and engage actively through flagship events. Discover how Scale Computing leveraged the power of engagement in Spiceworks community.

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

7 Content Marketing Case Studies from Top Brands

DivvyHQ

Perhaps some compelling case studies would help? Content Marketing case study coca-cola content content marketing adoption doubletree hotels equifax lenovo marketing Salesforce SAP starbucksHave you struggled to get support and budget for content marketing initiatives?

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case StudyThose of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

Who Has the Best Backlink Database? Semrush vs. Competitors [Study]

SEMrush

After having run numerous internal tests to decide on the strongest backlink checker on the market, we’re now ready to share our first study with you. Data StudiesSemrush is constantly working on expanding its backlink database, so we decided to investigate the comparisons.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently - Strategy

An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. Big takeaway: Study your brand voice and tone to see if there’s room to make your content more helpful and commanding.

SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]

SEMrush

Data StudiesWe looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.

SERP 88

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.