Studies Related Topics 
Hinge Marketing
JULY 16, 2024
Earlier this year, we published the Law Firm & Legal Services edition of our 2024 High Growth Study. This study examines law firms and legal services (for brevity, we’ll refer to these as “law firms” from now on) from a variety of marketing and operational perspectives: marketing and business development, strategy, talent and technology.
Sword and the Script | B2B
SEPTEMBER 3, 2024
Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” As in the person he was speaking to was in “output-only mode.” Shut up and listen.” “I I know best.” “I
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Sword and the Script | B2B
NOVEMBER 19, 2024
click image for higher resolution) The difference between brand and demand marketing The study sees phrases like “demand generation” as synonymous with “performance marketing.” In other words, integrated marketing has a clear positive impact on performance, but this study also suggests it also has a positive impact on culture.
Marketing Insider Group
AUGUST 27, 2024
Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation. Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert.
Speaker: Kevin Burke
🚀 AI in Action: Dive into case studies demonstrating AI’s impact in customer service, retail, and beyond. . 🤖 AI-Powered Tools: Learn about essential AI-driven features that assist marketing and sales professionals in automating tasks, analyzing data, and enhancing customer engagement.
Marketing Insider Group
MARCH 3, 2025
Case studies show how others have solved similar problems. Case studies, testimonials, and detailed how-to guides remove doubts and make action easier. Case studies, testimonials, and detailed guides give readers the final push to act. These readers already understand the basics but need confidence before moving forward.
Vision Edge Marketing
OCTOBER 29, 2024
Thought leadership articles, white papers, and case studies can position your company as an authoritative source. Encourage satisfied customers to share testimonials, reviews, and case studies. Create High-Quality, Relevant Content: AI prioritizes content that is not only relevant but also high quality.
Speaker: Paul Slack, Vende Digital CEO
You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started quickly (..)
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Real-world case studies from companies who license data to fuel industry-leading products. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
And in a recent study by IDG, generating high quality leads was #1 lead generation challenge. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.
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A unique case-study, complete with hard metrics and step-by-step process breakdown. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging. Today’s consumers have evolved.
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. You’ll learn….
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