Marketing Insider Group

JANUARY 21, 2025

For instance, concise and punchy headlines perform best on Twitter (X) due to character limits. For example, Instagram uses visually appealing images and brief captions, while Twitter focuses on concise, engaging headlines with hashtags. You’ll need to tailor your headlines to specific platforms.

Social Media 286

Social Media Media Content Work Management 286

Marketing Insider Group

SEPTEMBER 3, 2024

Choose platforms where your audience is active, whether it’s Instagram, LinkedIn, Twitter, or another. For example, creating visually appealing images for Instagram, informative posts for LinkedIn, and engaging tweets for Twitter drive engagement.

Paid Content 303

Paid Content Planning Work Management PPC 303

Spiralytics

JANUARY 15, 2025

If theres one platform that completely encapsulates the term real time, its X (formerly Twitter). For marketers, understanding the latest X or Twitter ads statistics is not just a good practiceit’s essential. It has been the go-to platform for breaking news and instant reactions for nearly two decades.

Statistics 62

Statistics Twitter Paid Search Agency Cost Per Thousand 62

Webbiquity

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Each time I was in Twitter Jail I was told by Twitter that I had been caught up in the bots. Twitter Rules.

Social Networks 351

Social Networks Lock-In Guidelines Youtube 351

Marketing Insider Group

SEPTEMBER 24, 2024

Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data. Customer-Service Urgency When someone asks your company’s Twitter account a question, you better have an answer. Blogging is an essential tool for any social marketer to learn how to walk the walk.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Contently

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. After Elon Musk acquired Twitter (now X) in 2022, his push for less restrictive moderation led to a rise in hate speech and misinformation.

Social Media 157

Social Media Advertising Agencies Classified Ads Media 157

SendX

OCTOBER 25, 2024

Currently used by Twitter, Amazon and Yahoo. You can find it in Macbooks, but not in Google Docs or Microsoft Word. You will have to download it separately. Georgia: It was designed for Microsoft in the early 90s. It is still one of the most popular fonts in emails.

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

Webbiquity

DECEMBER 10, 2024

The top social media platforms for B2B business are LinkedIn, Twitter (now X), Instagram, Facebook, and YouTube. Twitter/X may or may not remain in this group, but so far, competitors like Threads, Mastodon, and Bluesky have failed to challenge its wide reach.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Marketing Insider Group

DECEMBER 3, 2024

Image Source Twitter (X) , on the other hand, typically benefits from multiple posts per day, and you might want to post closer to noon. By checking when your followers are online, you can schedule posts to reach more people and increase the chances of your content getting likes, shares, and comments.

Social Media 278

Social Media Organization Media Ad Frequency 278

Webbiquity

NOVEMBER 23, 2024

Cross-Promote on Other Platforms Leverage the power of cross-promotion by sharing your Instagram posts on other social media channels like Facebook and Twitter. Some of these perks include high-quality likes from genuine Instagram users and targeted services, enabling you to connect with followers all over the globe.

Best Practices 244

Best Practices Social Media Storytelling User-Generated Content 244

Webbiquity

DECEMBER 21, 2021

Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) 120 Top People in Minnesota Tech on Twitter. Here are 120 of the top people in Minnesota tech on Twitter.

B2B Marketing 328

B2B Marketing Screencast Budget Programs Planning 328

Marketing Insider Group

JULY 18, 2021

We already know that B2B companies rely heavily on platforms like LinkedIn and Twitter to connect too, so it makes sense to leverage social media to showcase company culture as much as possible. Twitter would be the ideal platform. Twitter would be the ideal platform. Here are five tips to get you started. Consider Instagram!

Social Media 363

Social Media Paid Search Agency Companies Media 363

Webbiquity

JUNE 4, 2024

Over these six time periods covering the past five years: The share of B2B social media traffic from Twitter has fallen from 14% to 9%. But of the time you do spend, focus primarily on LinkedIn (of course) while maintaining some level of effort on X/Twitter. The proportion from X/Twitter has gradually declined from 14% to 8%.

Traffic 293

Traffic Trends Marketing Websites B2B 293

Webbiquity

NOVEMBER 19, 2024

A question which would have been interesting but wasn’t asked is which social media platforms (beyond LinkedIn) are most impactful, now that X/Twitter is losing some traction and audience. Not surprisingly, social media posts, webinars, and video are all near the top of the list.

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. The reach of each network is as follows: Ø Facebook page 1-2% average.

Social Media 361

Social Media Advertising Channels Media Business 361

Marketing Insider Group

NOVEMBER 4, 2020

Up against networks like Facebook, Instagram, Twitter, and YouTube, it may not be too surprising that the highly targeted business professionals in B2B show more trust in LinkedIn, but the race was close. On Twitter, brand accounts are able to connect with people through jokes and memes and entertaining personalities.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

Marketing Insider Group

SEPTEMBER 20, 2021

Twitter offers a constant flow of live news, updates, and hot takes from an ever-expanding network of online personalities, celebrities and influencers, brands, and independent users. Twitter’s userbase includes many young brands, startups, and entrepreneurs in science, technology, medicine, and engineering, along with established names.

Buyer Personas 361

Buyer Personas Social Media Media Webinar Metrics 361

Oktopost

NOVEMBER 25, 2024

Prior to founding her own company, she worked at TriplePundit, where she was recognized for leading corporate responsibility-focused Twitter Chats with executive leaders, garnering millions of impressions per hour. Love going Behind the Post? Catch all of the episodes here and don’t forget to leave a review !

Social Media 149

Social Media Media Paid Search Agency Youtube 149

SocialPilot

JANUARY 21, 2025

Social Media Engagement Dashboard Imagine you just launched a new product and want to run a campaign on Instagram, Facebook, X/Twitter and more. Supported social media platforms: Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Google Business Profile For instance, we have showcased SocialPilots engagement dashboard. Think again.

Social Media 110

Social Media Analytics Media Examples 110

Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Tweeting on Twitter. This also leaves room at the end for your Twitter handle if someone retweets your post. Best Practices. Keep hashtags short – under six characters whenever possible.

Social Media 328

Social Media Media Content Linkedin 328

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Twitter Twitter offers a Trends section on its app and website. You can also create a list of newsletters, news feeds, and Twitter feeds with pro features. You can further filter results by platform and publication date.

Trends 325

Trends Marketing AI Lead Scoring Lead Ranking 325

Webbiquity

JULY 13, 2021

Twitter has 353 million users. And though their exact rankings vary somewhat, both SEMrush and Similarweb rank six social media platforms within the top 20 most visited sites: Facebook, YouTube, Twitter, Instagram, WhatsApp, and Reddit. It’s a young world. 81% of all people on earth are under the age of 50. Europe has 14%.

Internet Marketing 332

Internet Marketing Mobile Marketing Social Media Google 332

Webbiquity

JANUARY 22, 2025

Users of X (formerly Twitter) can now take advantage of Grok. Creating original, new images is among the top uses for generative AI. Tools like Adobe Firefly, Microsoft Designer, Canva , and Midjourney are among the most popular. All of these tools can create semi-realistic images, but all have their drawbacks as well.

Generation 161

Generation User-Generated Content Impressions Twitter 161

KoMarketing Associates

MARCH 2, 2022

In general, most social media engagement for B2B marketers now comes from Twitter. This was followed by Facebook (71%) and Twitter (61%). The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Marketing Insider Group

DECEMBER 4, 2024

This approach works especially well on platforms like Twitter, LinkedIn, and Instagram, where short, engaging content can reach a broader audience. Offering content in multiple formats increases accessibility and engagement by reaching audiences on platforms where they spend the most time.

Content 189

Content Lead Scoring Lead Ranking Statistics 189

SocialPilot

JANUARY 16, 2025

Twitter : Retweets and likes, hashtags, concise and keyword-rich content, and links. Check out how Rand Fishkin has used popular keywords in his Twitter/X post to benefit from social SEO practices. Instagram : Hashtags, Alt text, engagement, location, subtitles, and profile optimization.

Social Media 116

Social Media SEO Media Lead Scoring 116

Webbiquity

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning.

Social Media 269

Social Media Media Youtube Advertising Mediums 269

Marketing Insider Group

OCTOBER 2, 2020

In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter. We thanked our authors on twitter. ” Fast forward 10 years, and now we rank #1 and get a million organic search visitors every year. This has been the engine for growth for Marketing Insider Group.

Ad Building 359

Ad Building RSS Lead Ranking B2B Thought Leadership 359

Marketing Insider Group

JUNE 5, 2023

Image Source: Twitter YouTube Get savvy with your video file name. Twitter Unleash the power of keywords. Incorporate your main keyword in your Twitter name, handle, and bio. While Instagram has auto-generated captions for accessibility, adding subtitles means your target keyword gets some onscreen spotlight. Tag your location.

Social Media 358

Social Media SEO Media Keywords 358

Webbiquity

OCTOBER 17, 2023

At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter. LinkedIn is, of course, the top social media platform for B2B marketers. Thoughts on these studies?

Social Media 325

Social Media Stats Marketing Report Paid Search Agency 325

Marketing Insider Group

MAY 22, 2023

Generate a creative Twitter thread about [topic]. Create a Twitter poll that engages with your audience and provides valuable insights into their preferences. Develop a Twitter ad campaign that promotes [new product and its features]. Write a Twitter promoted trend ad that promotes [specific hashtag or event].

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Animalz blog

AUGUST 12, 2024

Twitter is a space I’ve never fully figured out how to be successful in. I feel like there’s an ancient lore or set of unspoken rules decided decades ago by the earliest Twitter users. I prefer the LinkedIn format — I like writing longer posts and having room to develop thoughts and think through things out loud.

Startups 117

Startups Content Paid Search Agency Youtube 117

Scoop.it

OCTOBER 2, 2024

Here are some of the most common types of UGC: Social Media Posts Social media platforms like Instagram, Facebook, Twitter, and Pinterest are rich sources of UGC. Leverage Popular Trends Monitor current trends and challenges on social media platforms like TikTok, Instagram, and Twitter to identify opportunities that align with your brand.

User-Generated Content 120

User-Generated Content Generation Ad Building Branding 120

Marketing Insider Group

OCTOBER 5, 2023

So below are the actual responses I received to my question on twitter: “what are the top reasons people resist being active in social media?” Not sure what to say (primarily twitter for personal use). Share information relevant or useful for your connections. Build strong connections. 2) No time for it.

Social Media 287

Social Media Media Twitter ROI 287

SocialPilot

JULY 17, 2024

TikTok average click-through-rate: 0.38% Twitter posts per week: 4.0 Twitter engagement rate: 0.70% Twitter average cost per click: $0.40 TikTok average click-through-rate: 1.30% Twitter posts per week: 5.5 Twitter engagement rate: 0.55% Twitter average cost per click: $0.90 Facebook posts per week: 4.15

Advertising Benchmark 64

Advertising Benchmark Social Media Cost Per Click Media 64

SocialPilot

SEPTEMBER 5, 2024

Twitter We know that being on Twitter may not directly lead to bookings. However, our experts recommend having a presence on Twitter as it is a crucial platform for ongoing engagement and community building, keeping your agency top-of-mind among travelers.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108