How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Just 10 (15%) of these event professionals maintain active Twitter accounts.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity

Twitter is in the second camp. Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

How B2B Marketing is Changing in 2018

the company or primary agency) 1 Facebook ads 2 Webinars 1 Social media content 1 Event marketing (fewer but more focused) 1 Facebook ads 2 Blog subscribers (not doing this well) 1 Twitter ads 1 Advertising / reviews on software review. 1How B2B Marketing.

Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity

Is Twitter dying? Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. Twitter’s difficulties are distressing to many B2B marketers.

Three Things Twitter Needs to Thrive

Webbiquity

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

How to Make Money on Twitter: 9 Twitter Monetization Tips

Optinmonster

Wondering how to make money on Twitter? Whether you’re a blogger or a business owner, you likely have a Twitter account to promote your brand or business. In this article, we’ll let you in on some awesome ways to make money on Twitter. Not just any Twitter profile though.

The 2018 Branded Twitter Awards

Contently

Ah, Twitter. This year, Netflix posted an hour-long video of Cole Sprouse eating a hamburger on IGTV, Amazon spammed teens on Snapchat with ads for Prime, and Taco Bell corrected White Castle’s grammar on Twitter. — Twitter (@Twitter) September 19, 2018.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. Why is it so important to avoid Twitter bad practices?

The Ultimate Twitter Marketing Guide

DrumUp

Why Twitter? Twitter is social media on fast forward. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences. On Twitter you could.

4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. While Twitter has 313 million active users each month, not all of them are engaged.

How to Build Your B2B Twitter Following (for Free)

Act-On

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. Social Media Marketing followers social media social media for business social media marketing Twitter Twitter marketing

Has your Twitter engagement recently dropped?

Biznology

In the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. So, I did some searching and it looks like either Twitter or I had changed some settings on the account. The post Has your Twitter engagement recently dropped?

Most Engaging Twitterers in Minnesota

Webbiquity

We’ve connected with Twitterers interested in b2b marketing, PR, web presence optimization and digital marketing topics everywhere from the U.K., Here are a couple of dozen of the most engaging Minnesotans we’ve met on, through, or because of Twitter over the past five years.

Six Stellar Twitter Tools and Reviews

Webbiquity

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools.

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Rethink Marketing podcast: Building Your Twitter Following

Act-On

Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation. Social Media Marketing

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?

Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too.

4 Brands Still Successfully Marketing on Twitter

Marketing Insider Group

Twitter is losing ground in the engagement game. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group. Recently, it was revealed to be the worst social media channel for engaging consumers.

How to Change Twitter Handle

Hubspot

These days, Twitter is often used as another channel for professional connection -- for instance, if you're a freelance writer, you might use Twitter to gain a following and allow readers to engage with you. How to Change Twitter Handle. Under "New", type in a new Twitter handle.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Successful Twitter marketing is powerful. What Makes Twitter Different. Twitter Video.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content?

The Top #Nifty50 Women Writers on Twitter for 2013

Webbiquity

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. and who actively engage on Twitter.

The future of Twitter is as a protected essential public utility

Biznology

Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.

The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

Promoting a business on Twitter can be tricky. And when you factor in Twitter’s ongoing algorithm changes, the chances that anyone will see what you post are really low. First, if you have a business, people will expect you to be on Twitter.

SocialOomph offers essential Twitter tools

Biznology

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets.

Twitter Marketing in 2019: The Ultimate Guide

Hubspot

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. Host a Twitter Chat.

How B2B brands approach Twitter

Savanta

Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). Analysing the Twitter activity of the top two hundred B2B Super Brands reveals some useful quality related benchmarks for us mere mortals. Gain a Klout score above 44 and you’re out-performing half of these Twitter accounts. Just over one half of these B2B Super Brands have multiple Twitter accounts.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. Setting up Twitter Vine. How do I use Twitter Vine?

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. Twitter Handle.

13 essential Twitter stats to guide your strategy

Sprout Social

Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing efforts. To simplify things, we’ve compiled a list of 13 Twitter statistics to help give you a sense of who’s on the platform, usage and more. Twitter

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Twitter Adds Follow Button

Modern Marketing

by Jesse Noyes | Tweet this Mark March 31 st 2011, as the day Twitter joined the one-stop shopping party. In the past, if you wanted someone to follow your brand or website’s Twitter stream, they had to follow a two-step process. First, they pushed the Twitter icon on your site.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?