KoMarketing Associates

SEPTEMBER 28, 2021

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Promotions were common in the past year One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%). people leaving for another role) or “involuntary” (e.g.,

Customer Surveys 125

Customer Surveys Promotion Marketing Report Trends 125

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. However, about 60% of CMOs surveyed also reported having annual or quarterly marketing technology audits or implementation projects.

CMO 96

CMO Customer Surveys Top of Funnel Marketing Budget Creation 96

B2B Marketing Directions

JULY 7, 2024

Original Research Means More Than Surveys When most marketers think about original research, surveys are usually the first thing that comes to mind. Surveys are popular because they can provide valuable data and because they have become easier and less expensive to use.

Customer Surveys 70

Customer Surveys Research B2B Thought Leadership Thought Leadership 70

Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. This figure has been stable: it was 16% in our 2017 survey and 18% in 2019. But There's More.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 81

Customer Surveys Marketing Websites Marketing Management Template 81

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

CMSWire

MARCH 8, 2024

The construction of effective customer satisfaction surveys becomes part of a pivotal strategy for achieving a deeper connection with customers. Continue reading.

Customer Satisfaction 81

Customer Satisfaction Customer Surveys Ad Building Effectiveness 81

KoMarketing Associates

JULY 1, 2021

Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. The post How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY] appeared first on Marketing Insider Group.

Paid Content 323

Paid Content Customer Surveys Marketing Budget Paid Search Agency 323

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? We are not seeking consultants or agencies to take the survey. It is hard to believe.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Thinkers360

JUNE 30, 2024

Announcing the Thinkers360 2024 AI Trust Index Survey Thinkers360 is conducting our 2nd annual industry research into the current state of trust in AI working with our opt-in B2B thought leader and influencer community (100M+ followers combined) and the global AI community.

Customer Surveys 54

Customer Surveys B2B Thought Leadership Thought Leadership Opt-in 54

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Career priorities This year’s survey asked respondents about their career priorities for the first time. Download your copy of the 2024 MarTech Salary and Career Survey here.

Customer Surveys 107

Customer Surveys Work Management Budget Programs Promotion 107

KoMarketing Associates

MAY 26, 2021

Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

Zoominfo

MARCH 8, 2022

Scenario Identifying customers at risk of churn through a survey allows you to pinpoint renewal problems before they happen, potentially saving those customers. Email surveys to clients ahead of their renewal cycle to highlight any issues. If possible, include a gift offer to encourage participation.

Customer Surveys 100

Customer Surveys Marketing 100

Zoominfo

MARCH 7, 2022

Send post-adoption surveys 90 to 180 days into the contract cycle to garner detailed feedback. Analyze the survey results and take any necessary actions. Your CRM or other measurement systems can track user adoption rates.

Customer Surveys 100

Customer Surveys Training CRM Order 100

KoMarketing Associates

AUGUST 27, 2020

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

KoMarketing Associates

DECEMBER 23, 2020

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

Sword and the Script | B2B

MAY 14, 2024

The CMO Survey polled 292 marketing leaders and asked this question. Marketing talent contributes to growth The survey asked respondents who outperformed the market what factors contributed to their success. The survey asked a similar question to underperformers – what caused the underperformance?

Customer Surveys 67

Customer Surveys Peer-to-peer Marketing Budget CMO 67

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Adobe conducted its 2020 personalization survey, and data indicated that 83% of marketers believe that personalization is differentiating.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

The Daily Egg

JANUARY 11, 2024

IVR surveys are a set of pre-recorded automated questions customers can answer via voice or phone keypads. The post 8 IVR Survey Tips: Get Vital Feedback Instead of Noise appeared first on The Daily Egg. Aside from the benefits IVR.

Customer Surveys 111

Customer Surveys Tips Automation 111

Navigate the Channel

NOVEMBER 16, 2023

However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” Do Your “Pre-Search” Leverage existing customer data for more insightful surveys.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. At the top of the list (5.3)

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. Ultimately this year’s survey offers a lot to chew on. The post Survey says: CEOs getting back to basics in marketing appeared first on SmartBrief. What are they thinking about AI?

Customer Surveys 99

Customer Surveys Enterprise Management Advertising Agencies CMO 99

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. A full 45% of gamers in the survey said interstitial ads were the dominant ad type they experienced in games. Sixteen percent of the gamers surveyed said they mostly didn’t see any ads.

Customer Surveys 122

Customer Surveys Ads Mobile Advertising Banners 122

Zoominfo

DECEMBER 28, 2021

Send out a qualification survey ahead of the demo meeting. If someone spends time filling out the survey, they’re both interested in the product and invested in the process. You’ll see a 90% show rate for people who fill out the entire survey. This is one of the biggest plays we run at ZoomInfo.

Customer Surveys 100

Customer Surveys Zoominfo Spending Process 100

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218