Marketing Insider Group

AUGUST 13, 2024

About 83% of Americans use YouTube , according to a survey by Pew Research, so it’s a good place to start. Surveys, social media insights, and competitor analysis can provide valuable information about your audience’s needs and interests.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

JULY 15, 2024

This research involves collecting data through surveys, interviews, and analytics to create detailed audience personas. Use surveys, interviews, and analytics tools to gather this data. Key Elements of Content Design User Research: Understanding who the audience is, what they need, and how they interact with content.

Design 314

Design Content Long Tail Marketing Keywords 314

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Surveys and Feedback: Directly asking your existing customers for feedback can deliver insights into their needs and expectations.

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

Webbiquity

JANUARY 16, 2025

Attendee Satisfaction: The Final Touch Post-event surveys are an invaluable tool for gauging attendee satisfaction. Gathering feedback through surveys or app-based engagement can provide insights into areas of improvement, ensuring future events are even more impactful. Did they leave the event with the information they came for?

Customer Satisfaction 183

Customer Satisfaction Loyalty ROI Network Marketing 183

Marketing Insider Group

JULY 29, 2024

This could include information collected from: Surveys, such as a website user experience survey Polls In-person interviews or focus groups Direct feedback allows supporters to offer insight into the user experience on your nonprofit’s website. Direct feedback is any input you gather from directly asking donors.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Marketing Insider Group

AUGUST 12, 2024

Its versatile form options, including surveys and payment forms, cater to a wide range of needs, and it offers reliable customer support, ensuring you can quickly resolve any issues. Statista reports that about 46.8% of all emails are spam , so having these protections in place is vital.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Marketing Insider Group

JANUARY 8, 2025

Use tools like surveys, analytics, and social media insights to identify your target audience’s values and tailor your campaigns accordingly. Understand Your Audience Audience research is the foundation of successful native advertising.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

Webbiquity

NOVEMBER 19, 2024

Per the report, “43% of those we surveyed report outstanding results from their influencer programs — a nearly 10-point increase over last year.” The entire report is well worth downloading, but here are just a few of the highlights on key trends in B2B influencer marketing for the coming year.

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Trade Press Services Newsletter

NOVEMBER 7, 2024

In a recent survey of 800 full-time U.S. Productivity Appreciation is a powerful motivator. Employees who feel appreciated and valued are more likely to be engaged, motivated, and committed to their work. employees, 83 percent of respondents said that recognition affects their motivation to succeed at work.

ROI 269

ROI Business Word of Mouth Customer Satisfaction 269

Vision Edge Marketing

OCTOBER 1, 2024

Offline Observations and Customer Research : Conducting in-store observations, customer interviews, surveys, or focus groups helps gather qualitative insights into offline customer behavior. Citrix uses the insights from customers’ actions to understand which strategies drive conversions and improve the overall user experience.

POS 305

POS Marketing Analytics Tools Marketing Management Word of Mouth 305

Martech

JULY 29, 2024

By late 2023, 60% of leaders believed AI and machine learning would have a major impact, according to a CMSWire survey (download required). McKinsey’s Global Survey on AI also revealed that over 65% of respondents reported regular use of generative AI, nearly doubling from the previous survey 10 months earlier.

Marketing AI 140

Marketing AI Brand Identity Branding Digital Transformation 140

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. Turning messy survey data into an ongoing conversation might sound impossibleunless you have a spotlight event built around it. Michele Linn, a survey expert, says it is essential to determine your webinar goals before anything else.

ROI 118

ROI Research Webinar Metrics Advertising Agencies 118

Marketing Insider Group

OCTOBER 16, 2024

You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. Audience research helps you pinpoint who these people are, what challenges they face, and what solutions they seek.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing & Strategy 298

Martech

DECEMBER 9, 2024

This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., Canada and Germany with more than 1,500 employees.

Creativity 122

Creativity Co-Registration Allocation Paid Search Agency 122

Martech

JANUARY 9, 2025

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. website forms and in-app surveys) and its use in customer activation (e.g.,

Allocation 121

Allocation Marketing Budget Creation Budget Programs Marketing Budget 121

Marketing Insider Group

JANUARY 21, 2025

Surveys are another valuable resource; you can ask direct questions and reveal what topics your audience wants to see. Learning About Your Readers You can learn about your audience using social media analytics tools. Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences.

Social Media 286

Social Media Media Content Work Management 286

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. The survey gave people the opportunity to write in their concerns about AI. It can be downloaded here.

Barriers 124

Barriers Marketing AI Training Work Management 124

Martech

OCTOBER 8, 2024

The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. There was some conflict in the survey results about the value of content syndication. Top B2B challenges.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

chiefmartech

SEPTEMBER 26, 2024

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. Take the survey here. Thank you! (As Overarching takeaway: martech is definitely not standing still.

API 115

API Paid Search Agency Peer-to-peer Companies 115

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field. GenAI scored first in the previous survey.

Analysis 129

Analysis Research Lead Scoring Lead Ranking 129

Martech

DECEMBER 2, 2024

Using AI didn’t improve consumers’ opinion of it In 2023, before many consumers had used gen AI tools, a survey of people in the U.S., A 2024 survey of U.S. A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139

Webbiquity

AUGUST 28, 2024

Use feedback forms or surveys to capture input from your customers about potential product improvements. Provide a Solid Product Your reputation will take a hit if you don’t provide a consistently valuable product, or if you do not provide your customers with the level of service you are promising them.

Brand Identity 286

Brand Identity Branding B2B Thought Leadership Work Management 286

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Marketing AI 144

Marketing AI Lead Ranking Marketing Management Generation 144

Martech

AUGUST 20, 2024

On the one hand, of course Future Today loves survey results that show engagement with ads on its FAST channels. Over a third of those surveyed eat out 1-2 times per week; 26% eat out 2-4 times per week. families were in the survey sample. Why we care. Food and restaurants. Over 300 U.S. Email: Business email address Sign me up!

Paid Search Agency 119

Paid Search Agency Ads Cable Verticals 119

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value.

Paid Search Agency 139

Paid Search Agency Marketing AI Lead Scoring Lead Ranking 139

SmartBrief - Marketing

AUGUST 14, 2024

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. McCarthy (Deloitte) McCarthy: Parents are juggling a cost-of-living squeeze.

Peer-to-peer 105

Peer-to-peer Planning Budget Programs Loyalty 105

SendX

NOVEMBER 14, 2024

Quizzes, surveys, different researches, using your website, apps, emails - all of these ways are useful to personalize the content you create. Unsubscribe Link Having a clear link for the user to unsubscribe from your emails is very important.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Navigate the Channel

MARCH 19, 2025

Collect this via post-purchase surveys or website pop-up forms. Collect through comment boxes, social media, or quick post-purchase surveys. Qualaroo What it does : This tool allows you to create targeted surveys for website visitors to gather actionable insights. Key features : Customization options for branded surveys (e.g.,

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Convince & Convert

OCTOBER 25, 2024

Content Marketing Institute/ MarketingProfs’ annual report (2021) found that 67 percent of marketers surveyed agreed that, over the last year, their content team had been asked to do more with the same resources. Furthermore, we’re working in an environment in which marketers are expected to do more with our resources.

Personalization 137

Personalization Paid Search Agency Amazon Advertising Agencies 137

Contently

OCTOBER 24, 2024

Polls and surveys for instant feedback and engagement Polls, surveys, and assessments are like the Swiss Army knife of interactive content — they’re multipurpose, efficient, and instantly gratifying. If the poll or survey displays results, readers can see how their opinions compare to others and feel part of a bigger community.

Interactive Marketing 134

Interactive Marketing Content Marketing Brand Identity Branding 134