Customer Surveys Related Topics 
The Point
FEBRUARY 14, 2024
At a time when marketing budgets are tightening, surveys and survey reports represent some of the most compelling and cost-effective content a B2B marketer can produce. However, on the plus side, you’re also eliminating the cost and hassle and risk of marketing the survey in the first place.
Sword and the Script | B2B
NOVEMBER 26, 2024
A recent poll by Pipeline360 and Demand Metric found about half of B2B marketers surveyed think they are going to miss their target goals this year. That reality seems to be sinking in as several recent surveys all suggest marketing is going to get much-needed budget bump in 2025. Click any image for better resolution.) of revenue.
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SendX
NOVEMBER 17, 2023
According to a survey by MarketingSherpa , 69% of email recipients report emails as spam based solely on the subject line. Are you tired of receiving unwanted emails? You're not alone. And when it comes to unsubscribing, it's not always a smooth process.
Marketing Insider Group
JULY 30, 2024
Here are some common sources: Surveys: Brands can use surveys to ask customers about their preferences, opinions, and interests. You can integrate these surveys into your websites and apps or send them via email.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.
Marketing Insider Group
NOVEMBER 30, 2021
Here’s how Wayfair did it (really well): Brand awareness surveys. Businesses can measure brand awareness with surveys aimed at learning how well consumers recognize their brand. These surveys look to a target group that expands beyond a brand’s current customer base. Image Source. Organic search share of voice.
Marketing Insider Group
OCTOBER 25, 2021
High-performing types of marketing emails include welcome messages, content emails, incentives, and surveys. Feedback or survey emails. There are some important best practices to follow when you’re sending surveys. Define the goals for your survey and keep questions focused on information that helps you attain it.
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This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect from restaurants and food service establishments. How habits are solidifying. Where to focus efforts to drive the greatest impact.
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To find out, we surveyed 1,200+ top C-Level Enterprise executives. With so many companies now investing heavily in digital, most are starting to look to AI to gain an edge. But what are the impacts and ROI of AI, and what are the best ways to get started?
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.
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In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
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