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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script | B2B

A recent poll by Pipeline360 and Demand Metric found about half of B2B marketers surveyed think they are going to miss their target goals this year. That reality seems to be sinking in as several recent surveys all suggest marketing is going to get much-needed budget bump in 2025. Click any image for better resolution.) of revenue.

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How Sales Teams are Using AI in 2025: Survey & Statistics

Zoominfo

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results.

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How to protect your marketing survey against AI bot attacks

Martech

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. Recently, we deployed an online survey for a client, dangling a financial incentive for completing the 20-minute questionnaire. And their completion rate was much higher than among our real human survey takers.

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What Is Zero-Party Data and What Can You Do with It?

Marketing Insider Group

Here are some common sources: Surveys: Brands can use surveys to ask customers about their preferences, opinions, and interests. You can integrate these surveys into your websites and apps or send them via email.

Ethics 316
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Tools like surveys, focus groups, and industry reports are invaluable for gathering this information. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Industry reports help you stay informed about market trends and competitor activities.

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4 Ideas for Better Blog Content

Marketing Insider Group

Besides keyword research, consider sending out reader surveys where you ask your current readers or social media followers what topics they’re interested in or what problems they’re facing. You can incorporate interactive tools like quizzes, polls, and surveys on your website to gather these.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!

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State of AI in Sales & Marketing 2025

We surveyed 1,000+ GTM professionals to find out. AI adoption is reshaping sales and marketing. But is it delivering real results? The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.

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The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect from restaurants and food service establishments. How habits are solidifying. Where to focus efforts to drive the greatest impact.

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How’s AI Driving ROI in the Enterprise? Hear From Executives at 1200 Firms

To find out, we surveyed 1,200+ top C-Level Enterprise executives. With so many companies now investing heavily in digital, most are starting to look to AI to gain an edge. But what are the impacts and ROI of AI, and what are the best ways to get started?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.