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When and How to Use Focus Groups – Even in a Virtual World

Vision Edge Marketing

Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? Before delving into focus groups, a quick disclaimer.

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Market research focus groups get new lease of life

Martech

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

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53 Focus Group Questions for Any Purpose

Hubspot

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Featured Resource: Market Research Focus Group Template. Download the Template.

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4 points to make a great Focus Group

Exo B2B

The focus group is often used in marketing research, in a B2B or B2C context. Here are some points to remember about focus groups. Why make a Focus Group? A discussion group is part of a so-called qualitative technique. The technique and preparation for a Focus Group.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Tools like surveys, focus groups, and industry reports are invaluable for gathering this information. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Focus groups are there to help you.

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How to Grow Your Business with Voice of the Customer

SendX

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. Both can be effective for gathering VOC data.

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