4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused. The post What Ever Happened to Focus Groups?

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response.

Ten tips for customer reactivation

Biznology

Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation.

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

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What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion.

The Limits of Crowdsourcing

Modern Marketing

And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.

3 ways to integrate social media into your current online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings

Weekend Reading: “Hunch” by Bernadette Jiwa

Marketing Insider Group

Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].

Get Your B2B Content Program Off the Ground, Faster

Kapost

Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex.

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you.

Does Innovation Make a Company Innovative?

Type A Communications

They bring customers in for focus groups and collaborate on product development. January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board.

Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

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The Guide to a Successful Employee Advocacy Plan

Act-On

As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way.

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Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

How to save your content marketing strategy from self-destruction

Tomorrow People

You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd.

The Definition of Market Research in 100 Words or Less

Hubspot

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. The interviews, focus groups, and surveys are all sources of primary data.

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Neuromarketing: Research For Advertising Success Installment Four

Ignite

This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions.

7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Picture your customers. Not just their industries and business functions.

B2B market research – 10 unique features

The B2B Research Blog

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies.

Poliakov’s Pyramid of Engagement Will Make Your Content Strategy Better

Contently

If you’re B2C, you need to focus on topics people love, which can span everything from travel and adventure to cooking and sleeping. (I’m Or else, your content focus groups just might feel a bit like Clockwork Orange.

Your Audience Called. They Say You’re Fired.

Act-On

In fact, there’s more content available than any of us could possibly consume , even if we narrowed our focus down to the niche-iest niche. In-person events could mean that they’ll miss an internal focus group with the CEO.

What Steve Jobs Can Teach Us about Marketing in 2017

Act-On

For example, in 1997 Apple created an ad campaign titled “Think different,” focusing on the core of the company’s brand: innovation. Steve Jobs said: That’s been one of my mantras — focus and simplicity. Steve Jobs said, “It’s really hard to design products by focus groups. He points out that Alexander Graham Bell didn’t conduct focus groups or speak with customers prior to inventing the telephone. Focus on experience.

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently

Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.

What is Marketing? FAQ

Hubspot

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. What do focus groups think of the product, and what questions or hestitations do they have?

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3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

Act-On

The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.”. You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big.

Are You Really Listening to Audience Insights, or Just Creating Content?

Content Standard

” She writes for GMA: “When you truly understand your audience, you can focus on problem-solving—showing how you can help your audience overcome their challenges and achieve their goals with your product or service.” Focus Groups.

Why do you need social media listening to understand customers?

Biznology

They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. Clients speak with me all the time about all the things that they do to understand customers.

The Best Types of Market Research for Professional Services Firms

Hinge Marketing

In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications.

Does Big Data mean market research is dead?

The B2B Research Blog

Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.

What are Marketers Doing with AI Right Now?

Navigate the Channel

For the same reasons that social media comment threads delegitimized focus groups and surveys, AI recommendation engines outperform humans – a computer cannot be fooled by a misleading answer about why a prospect took a certain behavior.

Consumer Insights: Why the Customer Isn’t Always Right

Modern B2B Marketing

Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. For one, traditional methods of market research rely on a relatively small group of consumers.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. The focus on understanding customers today in a digital-centric global world requires new thinking and new approaches. Illustration by Nikita Kozin.

Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

Content Standard

Sure, we can conduct some focus groups and get input from a diverse cross-section of our own teams (seriously, who doesn’t love bunnies?),

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3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

Modern B2B Marketing

Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before.