Martech

DECEMBER 16, 2024

Im not talking about surveys or even focus groups. Focus groups are easily swayed by charismatic or persuasive individuals. Customer interviews allow you to focus on one customer at a time and uncover their unique journey. Im not talking about surveys or even focus groups.

Marketing & Strategy 106

Marketing & Strategy Marketing Strategy Ad Building Paid Search Agency 106

Vision Edge Marketing

JANUARY 28, 2025

Use surveys , focus groups , online reviews, and social media to gather data. Initial implementation steps for data and insight are: Collect and Analyze Data: Conduct research and pull the data from internal systems such as your ERP or CEM. Analyze this data and identify relevant patterns.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Martech

SEPTEMBER 10, 2024

collecting data through surveys, focus groups and other methods) and art (i.e., Analyze unstructured data like interviews and focus groups for more insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e.,

Research 118

Research Paid Search Agency Demographics Marketing & Strategy 118

Martech

AUGUST 7, 2024

Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms. Start with comprehensive market research to understand your audience’s behaviors, preferences and needs.

Marketing & Strategy 127

Marketing & Strategy Terms and Conditions Planning Social Media 127

Navigate the Channel

MARCH 19, 2025

Use online forums, trend monitoring, or focus groups to gather this data. Customer Preferences : Knowing what products or services customers favorwhether yours or a competitorscan shape future offerings. Customer Satisfaction : This feedback reveals functional (how well your product works) and emotional (how customers feel) metrics.

Tools 105

Tools Customer Satisfaction Loyalty eCommerce 105

Martech

OCTOBER 29, 2024

polls, surveys, focus groups, A/B testing). Your goal is to discover which ideas best meet your objectives. In nature, this is analogous to the natural selection phase. Filtering ideas by conducting research (e.g., Use analytical models that rate ideas against objective criteria.

Creativity 124

Creativity Marketing & Strategy Paid Search Agency Act-On 124

Webbiquity

NOVEMBER 21, 2024

Virtual focus groups, online advisory boards, and digital co-creation sessions bring external perspectives into the marketing process. These platforms help teams maintain creative momentum while breaking down silos between marketing, sales, and product departments.

B2B Marketing 161

B2B Marketing Work Management Planning Marketing Management 161

Optinmonster

OCTOBER 30, 2024

Here are a few ways to get started with your audience research: Conduct Surveys and Interviews: Gather direct feedback through surveys, interviews, or focus groups to understand customer needs, preferences, and challenges. You can even collect customer feedback directly on your website.

Lead Nurturing 97

Lead Nurturing Conversion Lead Scoring Lead Ranking 97

Oktopost

APRIL 27, 2025

Focus groups : A small group of people discusses their thoughts about your product, service, or brand. Qualitative data methods: Content analysis: Reviewing Blogs, E-Books, Guides, PR announcements, and Emails published by competitors gives you insight into their marketing campaigns, messaging, and storytelling.

Planning 91

Planning Marketing Analytics Tools Marketing & Strategy Paid Search Agency 91

Vision Edge Marketing

DECEMBER 10, 2024

In product development, this means diving deep into customer needs, passions, and pain points through interviews , focus groups, and surveys. Once youve chosen your spot, the next step is to test the sand to ensure its stable.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Martech

DECEMBER 3, 2024

Qualitative consumer research, such as focus groups, panels and surveys, helps you align media spending with the customer experience. Balance your ad spending based on engagement quality, time spent on platforms and share of voice.

Lead Ranking 127

Lead Ranking Marketing Attribution Media Allocation 127

ClearVoice

DECEMBER 18, 2024

Host focus groups to hear direct feedback. Conducting Audience Research With Empathy Empathy starts with research, but not just any research. Go beyond surface-level data to understand what your audience feels. Run surveys that dig deeper than demographics. Use social listening tools to monitor unfiltered conversations.

Peer-to-peer 59

Peer-to-peer Content Sales Qualified Leads Demographics 59

Vision Edge Marketing

SEPTEMBER 17, 2024

This could involve conducting surveys, hosting focus groups, or establishing customer advisory boards to foster ongoing dialog and collaboration. Engage with Customers Proactively: Proactively engage with customers to solicit feedback, gather insights, and anticipate their evolving needs and expectations.

Process 325

Process Allocation Ad Building Loyalty 325

Martech

JANUARY 29, 2025

Engaging proactively with customers by seeking feedback through surveys, focus groups or advisory boards, but dont forget to act on their input. Additionally, create loyalty programs that reward engagement, advocacy and repeat business over time (being careful not to create an environment that fosters volume over loyalty/value).

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing Management Loyalty Word of Mouth 110

Sprout Social

MARCH 28, 2025

Its a bit like a digital focus group where users are served recommended trial reels in their feeds as normal, and brands get the benefit of testing new ideas in a curated container. Users who follow your account wont see these particular reels on your account page or in their feed.

Video Marketing 96

Video Marketing Optimization Marketing & Strategy Content 96

sagefrog

JULY 29, 2024

Dive deeper into customer insights through more interactive methods like interviews and focus groups. This can provide valuable insights into how your brand is currently viewed and areas for improvement. These can help uncover detailed opinions and suggestions that might not surface in surveys.

Positioning 52

Positioning Brand Identity Branding Work Management 52

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Gather customer feedback by setting up focus groups with customers or sending out a survey. As a marketer, you want your product’s action triggers to connect to your marketing automation. This will help you send triggered emails based on users’ actions versus a time-based email journey.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Brandwatch Marketing

JUNE 20, 2025

Syndicated data Government data is available which is free and can help you understand a group, and several other sources can also be accessed for free. Twitter Insiders Twitter Insiders is a 12,000 strong focus group of US and UK Twitter users who can be asked to perform a range of activities over a four to six week period.

Research 63

Research Advertising Advertisements Ads 63

Orange Owl Blog

MARCH 16, 2025

Focus Groups Engaging a small group of professionals to discuss industry trends, challenges, and preferences offers qualitative insights. Effective methods include in-depth interviews, online surveys, focus groups, competitor analysis, industry reports, social listening, and data analytics to gather actionable insights.

Research 52

Research Enterprise Management Ideal Customer Profiles B2B Marketing 52

Single Grain

MAY 1, 2025

Micro-Communities and Hyper-Personalization Rather than maintaining single large communities, some brands are creating networks of smaller, more focused groups tailored to specific interests or needs. These approaches align community and brand interests even more closely, potentially creating more sustainable long-term relationships.

Communities 52

Communities Tactics Brand Identity Branding 52

Oktopost

FEBRUARY 26, 2025

Instead, start with a small group of enthusiastic advocates and gradually expand. Chris Sheen shared how their program began with a focused group before scaling to over 1,000 engaged employees, or as they call them at Celonis, Celenauts.

Tips 62

Tips Ad Building B2B Thought Leadership Thought Leadership 62

Trade Press Services

JANUARY 21, 2025

Conduct surveys or focus groups with valuable clients. Recognition, security, or innovation? Are they hunting for cost savings, efficiency, or quick solutions? Ask, dont assume. The more data you collect, the sharper your aim. Ask sales reps what they are hearing from clients and prospects. Pro Tip: Speak your audiences language.

Storytelling 94

Storytelling B2B Buyer Personas Viral Marketing 94

Bluetext

JULY 26, 2024

Conduct surveys and focus groups with your employees to understand their perspective on the company’s culture and values. What makes your company unique? What do you stand for? Ensure these values are not just words on a website but are actively reflected in your day-to-day operations.

Brand Identity 43

Brand Identity Branding Ad Building Social Media 43

Contently

AUGUST 28, 2024

Direct methods include surveys, voice of the customer programs, focus groups, and others. One of the primary ways we have to stay ahead of copycat content is to write about what our customers want to know. We may find that out by collecting and analyzing direct and indirect sources of customer data.

Trends 78

Trends Content Marketing Budget Programs Marketing Budget Creation 78

JotForm

MARCH 24, 2020

Corporations use focus groups to study and sell everything, from children’s toys to summer blockbusters. Political parties use them to perfect their campaign messaging, U.S. government agencies rely on them to determine public reaction to changes in policy, and law firms use them to predict a ju.

Focus Group 62

Focus Group Ad Agencies Studies Campaigns 62

Circle Studio

AUGUST 8, 2024

Focus Groups Focus groups are another option for bringing together a subset of your customers, or potential customers, and engaging them in open-ended discussions. Additionally, checking in with the same client periodically can also provide insight into how the relationship has changed over time.

Research 78

Research Privacy Policies Ad Building Brand Identity 78

SocialPilot

JULY 7, 2025

It’s like a built-in focus group that will help you optimize content, reduce guesswork, and increase the chances of hitting the algorithm sweet spot. Why this matters: Instagram’s Reels test feature gives marketers a chance to experiment before going all in.

Social Media 67

Social Media Paid Content Social Marketing Planning 67

B2B Marketing Directions

JULY 7, 2024

Interviews and Focus Groups Interviews can be used on a stand-alone basis or in conjunction with other primary research methods. A focus group is essentially a group interview, and therefore focus groups can be used in most of the same ways as individual interviews.

Customer Surveys 70

Customer Surveys Research B2B Thought Leadership Thought Leadership 70

illumin

JULY 30, 2024

Here are some specific use cases marketers are implementing with machine learning and why the phenomenon is here to stay: Better targeting and customer segmentation Gone are the days when marketers would rely solely on survey results and focus groups to gain customer insight.

Marketing AI 52

Marketing AI Advertisements Advertising Multivariate analysis 52

PathFactory

JULY 31, 2024

Conduct surveys, interviews, and focus groups to gather valuable insights. What kind of incentives can motivate them at each stage? Talking to the Crew: Customer Research Direct feedback from your customers is pure gold!

Course 52

Course Ideal Customer Profiles B2B Buyer Personas 52

ClearVoice

NOVEMBER 6, 2024

Focus on high-performing topics or formats, and don’t hesitate to adjust or cut what isn’t delivering. Surveys, interviews, and focus groups can offer deeper insights into how your audience views your content. Optimizing and Evolving Your Thought Leadership Strategy Regularly review your metrics to see what’s working.

Thought Leadership 52

Thought Leadership Work Management Marketing Management Brand Identity 52

Bluetext

AUGUST 2, 2024

Traditional methods like surveys and focus groups have provided valuable insights, but they often fall short in capturing the subconscious drivers of consumer decisions. In the ever-evolving world of marketing, understanding consumer behavior is paramount.

Ethics 26

Ethics Trigger Marketing Lead Ranking Eye-Tracking 26

Exo B2B

JUNE 9, 2025

No more waiting weeks to assemble a focus group: these realistic, AI-generated avatars are ushering in a new era of fast, agile, and credible customer behavior exploration. At ExoB2B, we have been conducting qualitative and quantitative research for 23 years.

Marketing AI 52

Marketing AI Research B2B Marketing Work Management 52

Sprout Social

JULY 15, 2025

Use TikTok as a real-time focus group Once you understand the conversations happening, you can start crafting content directed at the needs of your audience. Gather feedback on your content and get deeper insight into the community by leveraging TikTok as a focus group.

Ethics 70

Ethics Peer-to-peer Brand Identity Branding 70

Valasys

NOVEMBER 13, 2024

Your marketing strategies can be informed by the insights gathered by a marketing agency through focus groups, surveys, and analytics tools. They regularly use surveys, focus groups, and data analytics to understand industry trends and consumer preferences. A great example of market research in manufacturing is Toyota.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 40

Orange Owl Blog

AUGUST 17, 2024

Customer Surveys and Feedback Seek input from your target audience through surveys or focus groups. Test Your Name : Conduct focus groups or surveys in your target markets to test how the name is perceived. Focus Groups : Organize focus group discussions with members of your target audience.

Brand Identity 52

Brand Identity Branding Domain Paid Search Agency 52

JotForm

AUGUST 2, 2021

One-on-one interviews Open-ended surveys and questionnaires Focus groups Observation Case studies Data collection is an important tool for understanding the behavior and motivations of your audience. It helps you gather intel on the kinds of products, services, and initiatives th.

Case Study 62

Case Study Case Studies Focus Group Customer Surveys 62