When and How to Use Focus Groups – Even in a Virtual World

Vision Edge Marketing

Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups?

53 Focus Group Questions for Any Purpose

Hubspot Marketing

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Why did you decide to join our focus group today?


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Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.

4 points to make a great Focus Group

Exo B2B

The focus group is often used in marketing research, in a B2B or B2C context. Here are some points to remember about focus groups. Why make a Focus Group? A discussion group is part of a so-called qualitative technique. The process of a Focus Group.

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. What I said then is true today: Focus groups are notoriously unreliable when it comes to evaluating direct mail. Why Focus Groups Don’t Work for Direct Marketing.

How to Run a Focus Group for Your Business


Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by. Follow Along With a Free Focus Group Questionnaire Template. How to Run a Focus Group. Prepare your focus group questionnaire.

What Is a Focus Group in 100 Words or Less [+ Pros and Cons]


This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group? In the context of market research for businesses, a focus group is a cohort of individuals participating in a guided discussion about a business, brand, product, and/or service. Follow Along With a Free Focus Group Questionnaire Template. The Pros of a Focus Group.

What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Lauren Lampen is the marketing director for the Bernett Group , a marketing research company that uses a host of methodologies to gather information about people, interests, and the world their clients are operating in today. Getting Focused.

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Now with research being done in neuroscience and the emerging practice of neuromarketing, there is more thought that focus groups are not effective. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World


There’s an argument against remote work that because there are so many stimuli to be found on the scattered corners of the planet, staying focused and productive is impossible. According to my survey results, 17 of the 37 felt more productive on the go, while 16 reported they were sometimes better focused, while only four said they were less effective with their time. So you get to focus on value-added work more often,” he shared.

Focus Group on Must-Know Instagram User Behavior Stats [Data Study]


Yes, it makes sense to group your stories into highlights, but do users watch them? The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. ContentMarketing | #SocialMedia | @SingWeist Click To Tweet.

Ten tips for customer reactivation


Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. Focus your messaging on winback. Are you looking for the best ways to reactivate dormant customers and reduce churn?

5 Focus Group Questions to Feed Your Content Marketing


Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them.

Yahoo! 30 days of logos - PR stunt or large focus group??


After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there

Is social media all the market research you need?


In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. And, while old-fashioned, surveys, ideation sessions and focus groups may actually turn out be good investments, “Build it and they will come” might work well in the movies, but it never was a great marketing concept! Photo credit: Wikipedia.

Social listening drives traditional market research


Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Market Research Social Media Marketing Converseon Focus group market research social mediaPhoto credit: dmhoro.

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

Aging 108

3 ways to integrate social media into your current online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings

Six Tactics to Take Your Marketing to the Next Level


Agency professionals and consultants usually focus on how to attract specific audiences, and it makes life easier to have a team with this insider knowledge on your side. Don’t Forget About Focus Groups. Focus groups are there to help you. Contributed post.

The comprehensive marketer’s guide to brand research

Tomorrow People

Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group.

Get Your B2B Content Program Off the Ground, Faster


Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. The post Get Your B2B Content Program Off the Ground, Faster appeared first on Kapost Content Marketing Blog. Marketing Strategy

EE Voice – Broadening Your Leadership Listening Channels


From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? The following is a podcast from Consultants Collective member consultant, Sharon McIntosh. Can you hear them now?

Weekend Reading: “Hunch” by Bernadette Jiwa

Marketing Insider Group

Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].

5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

The best way to avoid these problems is to ensure that your survey focus remains firmly on what you need it for: finding out exactly what your customers want and expect from you. Focus groups. For marketers, focus groups have one clear benefit: synergy.

How to Grow Your Business with Voice of the Customer


And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel.

How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . People love a good story.

5 essential tips to clearly define your ideal target market

Tomorrow People

You’ll also be able to identify the segments you should avoid focusing on, which can greatly improve your return on investment (ROI). Previous customer surveys, interviews, focus groups. Why targeting is a strategy in its own right.

Target 244

Why It's a Mistake to Build a Content Strategy Around Keywords

Martech Advisor

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

3 Tips to Monitor Your Brand Online


Between surveys, phone calls, focus groups and questionnaires, you might get enough info to figure out what people Finding out how people view your brand used to be an expensive, timely undertaking.

The Ultimate Rebranding Guide: How To Re-Emerge Stronger And Smarter


You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. If time and budget permits, test your rebranding assets with your customers or focus groups.

Neuromarketing: Research For Advertising Success Installment Four


This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions.

Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM


Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What is a survey panel?

Decision Makers Like Details


I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Decision Makers Like Details


I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Market Research Guide

Excelsior Research

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. 2) Qualitative Data Processing : This research method focuses on insights by starting a conversation. Linkedin. Instagram. Facebook. Twitter. Youtube.

Does Big Data mean market research is dead?


Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

How to Master Your Product Packaging

Marketing Insider Group

Focus on key features. Make sure to continue to use this information to focus on the right things on your packaging. You can tell your brand story, show you’re sustainable, and focus on key features.

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you.

How conversational analytics helped StarKist grow their tuna pouch category by 75 percent


Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. We’re able to harness what the consumer cares about even though they might not be saying this in a focus group or a survey.