4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group on Must-Know Instagram User Behavior Stats [Data Study]

ClearVoice

Yes, it makes sense to group your stories into highlights, but do users watch them? The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice.

What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused. The post What Ever Happened to Focus Groups?

Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World

ClearVoice

There’s an argument against remote work that because there are so many stimuli to be found on the scattered corners of the planet, staying focused and productive is impossible. According to my survey results, 17 of the 37 felt more productive on the go, while 16 reported they were sometimes better focused, while only four said they were less effective with their time. So you get to focus on value-added work more often,” he shared.

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response.

Ten tips for customer reactivation

Biznology

Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation.

Is social media all the market research you need?

Biznology

In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. Photo credit: Wikipedia.

Social listening drives traditional market research

Biznology

Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Photo credit: dmhoro.

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

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What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion.

The Limits of Crowdsourcing

Modern Marketing

And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.

3 ways to integrate social media into your current online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings

Weekend Reading: “Hunch” by Bernadette Jiwa

Marketing Insider Group

Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].

Get Your B2B Content Program Off the Ground, Faster

Kapost

Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex.

Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

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3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Surveying groups of people at a conference, for example, introduces segmentation that can skew the results. Tactic 3: Get in Their Heads With Focus Groups and Usability Testing.

Does Innovation Make a Company Innovative?

Type A Communications

They bring customers in for focus groups and collaborate on product development. January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board.

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you.

B2B market research – 10 unique features

The B2B Research Blog

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies.

How to save your content marketing strategy from self-destruction

Tomorrow People

You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd.

Neuromarketing: Research For Advertising Success Installment Four

Ignite

This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions.

Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

The Guide to a Successful Employee Advocacy Plan

Act-On

As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way.

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9 Tools for Better Market Research

Hatchbuck

Focus groups. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. It supports survey making, focus group management, and provides both qualitative and quantitative analysis.

7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Picture your customers. Not just their industries and business functions.

The Definition of Market Research in 100 Words or Less

Hubspot

Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview. The interviews, focus groups, and surveys are all sources of primary data.

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Does Big Data mean market research is dead?

The B2B Research Blog

Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

Navigating the Communication Challenges of Associations

Eric Mower + Associates

One method an association can use to keep current with trends and perceptions is to host focus groups and send surveys to its members. Successful associations provide value to members through effective advocacy and leadership.

Poliakov’s Pyramid of Engagement Will Make Your Content Strategy Better

Contently

If you’re B2C, you need to focus on topics people love, which can span everything from travel and adventure to cooking and sleeping. (I’m Or else, your content focus groups just might feel a bit like Clockwork Orange.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

If all we do is focus on winning the sale, they’re going to tune out or opt out. If we focus on how we can help them, we’re going to build trust, and when they trust you, they’ll stick around and likely buy whatever it is you’re selling.

Research Tips for B2B Marketing

MLT Creative

Why focus groups? Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it.

What Steve Jobs Can Teach Us about Marketing in 2017

Act-On

For example, in 1997 Apple created an ad campaign titled “Think different,” focusing on the core of the company’s brand: innovation. Steve Jobs said: That’s been one of my mantras — focus and simplicity. Steve Jobs said, “It’s really hard to design products by focus groups. He points out that Alexander Graham Bell didn’t conduct focus groups or speak with customers prior to inventing the telephone. Focus on experience.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.

Content Strategy: How to Do It Right

SmartBug Media

With the vast number of content marketing approaches available, you may be wondering which content marketing strategy is right for the size and focus of your business. Take a look at your database to inform your insights as to where your prospects live, their age group, and their stage of life. Once clear patterns emerge, hold a focus group to gain a clear understanding of customer pain points.

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently

Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future.

What is Marketing? FAQ

Hubspot

They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”. What do focus groups think of the product, and what questions or hestitations do they have?

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Why do you need social media listening to understand customers?

Biznology

They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. Clients speak with me all the time about all the things that they do to understand customers.