Hubspot

SEPTEMBER 20, 2019

Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.

Focus Group 75

Focus Group Business Contact Marketing Marketing Strategy 75

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Social Marketing 100

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

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Focus Group Direct Marketing B2B Marketing Banner Ads 100

Content Standard

JULY 7, 2017

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Developing new content strategy seems to require more technical knowledge every day. Image attribution: Eli DeFaria.

Focus Group 46

Focus Group Marketing Strategy Interactive Marketing Internet Marketing 46

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

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Focus Group B2B Marketing B2B Marketing 100

ClearVoice

DECEMBER 13, 2018

The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. ., pictures of puppies) more so than images of flowers, maybe feature an Instagram Story where there is a “Take Your Puppy to Work Day!”

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Focus Group Stats Studies Profiling 79

ClearVoice

DECEMBER 7, 2018

The post Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World appeared first on ClearVoice. Otherwise you might overthink it, find plenty of seemingly good reasons not to take the jump, let your fears rule. And you might never do it or let a lot of time go by before you actually claim your freedom.”.

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Focus Group Network Marketing Marketing Report Internet Marketing 81

Webbiquity

FEBRUARY 17, 2022

Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Focus groups are there to help you.

Tactics 220

Tactics Marketing Social Marketing Social Media 220

Tomorrow People

JULY 26, 2022

Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Brand Identity 156

Brand Identity Branding Research Differentiation 156

Marketing Insider Group

JANUARY 3, 2023

There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication. Stay engaged with clients through monthly or quarterly touchpoints to gauge satisfaction levels. You’ll learn directly what they’re happy with and what needs to be improved.

B2B Marketing 335

B2B Marketing Marketing Strategy B2B Customer Satisfaction 335

Tomorrow People

NOVEMBER 25, 2021

Focus groups. For marketers, focus groups have one clear benefit: synergy. However, there are two aspects of focus groups that marketers must get right before using this source of VoC. Otherwise, this could lead to an unproductive session. The other key point to keep in mind is your sampling strategy.

B2B Marketing 156

B2B Marketing B2B Sales B2B Social Marketing 156

SendX

JULY 1, 2021

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. Both can be effective for gathering VOC data.

Business 370

Business Email Marketing Customer Satisfaction Marketing Strategy 370

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Content Marketing 28

KoMarketing Associates

JUNE 7, 2018

Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. Existing Audience Surveys. Utilize User-Generated Content.

B2B Marketing 220

B2B Marketing Content Marketing B2B Content 220

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Research 195

Research Marketing Funnels Marketing Prospects Storytelling 195

Brandfolder

SEPTEMBER 4, 2013

After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there.

Focus Group 40

Focus Group PR 40

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Product 80

Product Social Media Social Marketing Focus Group 80

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. Through market research, businesses can identify potential design elements and promotional strategies that resonate with their target audience.

Research 78

Research Service Product Marketing 78

Biznology

MAY 14, 2020

From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? In today’s episode, we talk through our best strategies for expanding listening channels to make space for all this new traffic and keep it moving in the right directions. and offer you ideas on how to execute.

Advertising Channels 104

Advertising Channels Consulting Focus Group Traffic 104

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Social Media Social Marketing CMO 100

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. You may also run customer surveys, interviews, or focus groups. You gather this information through market research and analysis of the data you have about your existing customers. Analyzing your contacts database and sales data.

Buyer Personas 52

Buyer Personas Marketing Marketing Strategy Marketing Proposals 52

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Custom Publishing 59

Marketing Insider Group

JUNE 9, 2017

Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Analyzing hard data? Or closer to home?

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Focus Group Marketing Marketing Strategy 122

Martech Advisor

JANUARY 27, 2020

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

Keywords 77

Keywords Content Search Marketing Ad Building 77

Martech

NOVEMBER 19, 2021

Quote of the day: “Focus grouping a concept with a TikTok personality in it and for how much TikTok consumes one part of the population, there are still so many others who have no clue.” Chris Wood, Editor. Natalie Bowman , Managing Director, Marketing and Advertising, Alaska Airlines.

B2B 99

B2B B2B Marketing Marketing Prospects Internet Marketing 99

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 105

Analytics Conversion Social Marketing Marketing Strategy 105

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Content Marketing Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Content Marketing Purchase 120

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers.

Marketing Strategy 76

Marketing Strategy Research Marketing Focus Group 76

Martech

FEBRUARY 2, 2022

Focus groups? “As the world moves beyond structured surveys, superior machine learning and NLP/NLU [natural language understanding] are key to unlocking the insights available in all of a company’s data, both structured and unstructured,” said Mehul Nagrani, General Manager, AI Product & Technology at InMoment in a release.

Analytics 78

Analytics Focus Group Customer Surveys Acquisitions 78

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Marketing Digital Marketing Funnels Marketing Funnels 52

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 100

Mobile Advertising Interactive Marketing Click Rate Marketing Strategy 100

Biznology

JUNE 29, 2017

Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Communicate through different channels.

Tips 196

Tips Urgency Marketing Email Marketing Intent Signal 196

Biznology

JUNE 7, 2012

Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions.

Social Marketing 80

Social Marketing Research Marketing Social Media 80

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. But other important sources may also include: Demographic censuses. Google Analytics. Social media analytics tools. CRM platforms. Lead generation forms. Sales feedback. By contrast, competitor data is most likely to be the least accessible.

Marketing 288

Marketing Tips Segmentation Marketing Strategy 288

Webbiquity

JULY 9, 2020

The focus group selected for this research were business owners and CMOs, as we wanted to target the decision makers in companies that have previous experience with outsourcing to marketing agencies. The research was conducted through a survey with a list of multiple-choice answers as well as a few open-end questions.

Marketing 179

Marketing B2B Marketing Case Study Case Studies 179

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. Buyer Personas / Ideal Customer Profiles. Crafting a buyer persona and/or ideal customer profile is no easy task.

B2B Marketing 98

B2B Marketing Account Based Marketing B2B Buyer Personas 98