Expert insights. Personalized for you.
You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. If time and budget permits, test your rebranding assets with your customers or focus groups. MORE
For years focus groups have been a stable of marketing research. There’s nothing like sitting behind one way glass, munching on M&Ms (there is an active conspiracy against healthy eating – every focus group facility has M&Ms you simply can’t resist), watching prospective buyers interact with your products. Combined with survey research, in-depth interviews and usability testing, focus groups have been a tried and true tool. MORE
Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Market Research Social Media Marketing Converseon Focus group market research social mediaPhoto credit: dmhoro. MORE
Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion. Marketing Intelligence Beta Phase Buyer Behavior Conduct Surveys Costly Time Customer Intelligence Data Dynamic Methods Focus Groups Graph Search Lengthy Research Marketers Marketing Agencies Marketing Managers Measu Middle Man Private Lives Rob Reed social intelligence Time Graph Waiting List Web Behavior MORE
Yes, it makes sense to group your stories into highlights, but do users watch them? The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. ContentMarketing | #SocialMedia | @SingWeist Click To Tweet. MORE
Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. The danger is these metrics penalize highly engaging experiences that require leaning back and applying focus, such as with video. MORE
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this. MORE
For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. MORE
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective. MORE
There’s an argument against remote work that because there are so many stimuli to be found on the scattered corners of the planet, staying focused and productive is impossible. According to my survey results, 17 of the 37 felt more productive on the go, while 16 reported they were sometimes better focused, while only four said they were less effective with their time. So you get to focus on value-added work more often,” he shared. MORE
Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. The post Get Your B2B Content Program Off the Ground, Faster appeared first on Kapost Content Marketing Blog. Marketing Strategy MORE
Marketing Best Practices Product Management Research Methods focus groups product managementThe wrong questions stunt innovative thinking and slow down agile development processes. The traditional roles of marketing professionals have blurred much over the past few years. Public relations professionals are being held accountable for demand generation goals. MORE
Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings MORE
Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Why did you decide to join our focus group today? MORE
Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […]. MORE
Companies can now create virtual conference experiences or focus on smaller, more targeted presentations at a much better per person cost. Second, Zoom can help conduct market research through focus group sessions and one-on-one customer interviews. MORE
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. What I said then is true today: Focus groups are notoriously unreliable when it comes to evaluating direct mail. Why Focus Groups Don’t Work for Direct Marketing. MORE
I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance. MORE
Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? MORE
Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics. MORE
This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. MORE
For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. What is the purpose of focus groups? Let’s first define what a focus group is and its purpose. MORE
Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them. MORE
From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? The following is a podcast from Consultants Collective member consultant, Sharon McIntosh. Can you hear them now? MORE
Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. Focus your messaging on winback. Are you looking for the best ways to reactivate dormant customers and reduce churn? MORE
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Now with research being done in neuroscience and the emerging practice of neuromarketing, there is more thought that focus groups are not effective. Are you a B2B marketer or researcher who has gotten great results from focus groups? MORE
Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. MORE
With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Lauren Lampen is the marketing director for the Bernett Group , a marketing research company that uses a host of methodologies to gather information about people, interests, and the world their clients are operating in today. Getting Focused. MORE
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek. MORE
This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group? In the context of market research for businesses, a focus group is a cohort of individuals participating in a guided discussion about a business, brand, product, and/or service. Follow Along With a Free Focus Group Questionnaire Template. The Pros of a Focus Group. MORE
And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. MORE
I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance. MORE
In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. And, while old-fashioned, surveys, ideation sessions and focus groups may actually turn out be good investments, “Build it and they will come” might work well in the movies, but it never was a great marketing concept! Photo credit: Wikipedia. MORE
Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What is a survey panel? MORE
Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight. MORE
Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by. Follow Along With a Free Focus Group Questionnaire Template. How to Run a Focus Group. Prepare your focus group questionnaire. MORE
After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there MORE
Between surveys, phone calls, focus groups and questionnaires, you might get enough info to figure out what people Finding out how people view your brand used to be an expensive, timely undertaking. MORE
Focus Group Related Topics 
Measure Up Marketing
FEBRUARY 4, 2020
Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups?
Launch Marketing
NOVEMBER 18, 2020
Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback.
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Hubspot
NOVEMBER 12, 2020
Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Why did you decide to join our focus group today?
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.
The Point
APRIL 5, 2011
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. What I said then is true today: Focus groups are notoriously unreliable when it comes to evaluating direct mail. Why Focus Groups Don’t Work for Direct Marketing.
Content Standard
JULY 7, 2017
With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Lauren Lampen is the marketing director for the Bernett Group , a marketing research company that uses a host of methodologies to gather information about people, interests, and the world their clients are operating in today. Getting Focused.
ClearVoice
JUNE 15, 2020
For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. What is the purpose of focus groups? Let’s first define what a focus group is and its purpose.
Hubspot
NOVEMBER 6, 2020
This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group? In the context of market research for businesses, a focus group is a cohort of individuals participating in a guided discussion about a business, brand, product, and/or service. Follow Along With a Free Focus Group Questionnaire Template. The Pros of a Focus Group.
B2B Marketing Traction
MAY 11, 2012
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Now with research being done in neuroscience and the emerging practice of neuromarketing, there is more thought that focus groups are not effective. Are you a B2B marketer or researcher who has gotten great results from focus groups?
Marketing Advisory Network
MAY 9, 2014
For years focus groups have been a stable of marketing research. There’s nothing like sitting behind one way glass, munching on M&Ms (there is an active conspiracy against healthy eating – every focus group facility has M&Ms you simply can’t resist), watching prospective buyers interact with your products. Combined with survey research, in-depth interviews and usability testing, focus groups have been a tried and true tool.
ClearVoice
DECEMBER 7, 2018
There’s an argument against remote work that because there are so many stimuli to be found on the scattered corners of the planet, staying focused and productive is impossible. According to my survey results, 17 of the 37 felt more productive on the go, while 16 reported they were sometimes better focused, while only four said they were less effective with their time. So you get to focus on value-added work more often,” he shared.
|
ClearVoice
DECEMBER 13, 2018
Yes, it makes sense to group your stories into highlights, but do users watch them? The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. ContentMarketing | #SocialMedia | @SingWeist Click To Tweet.
Hubspot
AUGUST 8, 2011
Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them.
Biznology
JUNE 29, 2017
Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. Focus your messaging on winback. Are you looking for the best ways to reactivate dormant customers and reduce churn?
Brandfolder
SEPTEMBER 4, 2013
After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there
Biznology
JANUARY 7, 2013
In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. And, while old-fashioned, surveys, ideation sessions and focus groups may actually turn out be good investments, “Build it and they will come” might work well in the movies, but it never was a great marketing concept! Photo credit: Wikipedia.
Biznology
JUNE 7, 2012
Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Market Research Social Media Marketing Converseon Focus group market research social mediaPhoto credit: dmhoro.
Oracle
MARCH 23, 2011
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.
The Effective Marketer
JANUARY 19, 2012
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.
Sales Intelligence View
FEBRUARY 26, 2013
Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion. Marketing Intelligence Beta Phase Buyer Behavior Conduct Surveys Costly Time Customer Intelligence Data Dynamic Methods Focus Groups Graph Search Lengthy Research Marketers Marketing Agencies Marketing Managers Measu Middle Man Private Lives Rob Reed social intelligence Time Graph Waiting List Web Behavior
Marketing Advisory Network
DECEMBER 6, 2012
Marketing Best Practices Product Management Research Methods focus groups product managementThe wrong questions stunt innovative thinking and slow down agile development processes. The traditional roles of marketing professionals have blurred much over the past few years. Public relations professionals are being held accountable for demand generation goals.
EMagine B2B Blog
AUGUST 24, 2010
Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings
SendX
JULY 1, 2021
And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel.
Marketing Insider Group
JUNE 9, 2017
Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].
Oracle
MAY 11, 2020
Companies can now create virtual conference experiences or focus on smaller, more targeted presentations at a much better per person cost. Second, Zoom can help conduct market research through focus group sessions and one-on-one customer interviews.
Kapost
MAY 28, 2018
Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. The post Get Your B2B Content Program Off the Ground, Faster appeared first on Kapost Content Marketing Blog. Marketing Strategy
Biznology
MAY 14, 2020
From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? The following is a podcast from Consultants Collective member consultant, Sharon McIntosh. Can you hear them now?
Martech Advisor
JANUARY 27, 2020
Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.
RockContent
OCTOBER 6, 2020
You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. If time and budget permits, test your rebranding assets with your customers or focus groups.
Brandfolder
APRIL 23, 2013
Between surveys, phone calls, focus groups and questionnaires, you might get enough info to figure out what people Finding out how people view your brand used to be an expensive, timely undertaking.
ClearVoice
JUNE 23, 2020
Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. What is a survey panel?
Ignite
AUGUST 16, 2017
This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions.
WriteSpark
APRIL 18, 2018
I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.
WriteSpark
APRIL 18, 2018
I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.
KoMarketing Associates
JUNE 7, 2018
For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you.
ClickZ
JULY 29, 2020
Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. The danger is these metrics penalize highly engaging experiences that require leaning back and applying focus, such as with video.
Savanta
SEPTEMBER 11, 2014
Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.
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