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Market research focus groups get new lease of life


Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

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When and How to Use Focus Groups – Even in a Virtual World

Vision Edge Marketing

Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups? Before delving into focus groups, a quick disclaimer.


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4 points to make a great Focus Group

Exo B2B

The focus group is often used in marketing research, in a B2B or B2C context. Here are some points to remember about focus groups. Why make a Focus Group? A discussion group is part of a so-called qualitative technique. The technique and preparation for a Focus Group.

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53 Focus Group Questions for Any Purpose


Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Featured Resource: Market Research Focus Group Template. Download the Template.

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Framework for Conducting a Focus Group

Launch Marketing

Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Focus group sessions typically last around 1-1.5

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How to Improve Your Product With Remote Focus Groups


For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. 3 ways to run remote focus groups.

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How to Run a Focus Group for Your Business


Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by.