4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused. The post What Ever Happened to Focus Groups?

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response.

5 Focus Group Questions to Feed Your Content Marketing

Hubspot

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups?

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

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The Limits of Crowdsourcing

Modern Marketing

And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.

What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion.

3 ways to integrate social media into your current online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings

Does Innovation Make a Company Innovative?

Type A Communications

They bring customers in for focus groups and collaborate on product development. January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board.

Weekend Reading: “Hunch” by Bernadette Jiwa

Marketing Insider Group

Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].

Decision Makers Like Details

WriteSpark

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

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The Guide to a Successful Employee Advocacy Plan

Act-On

As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way.

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7 Tips for Using Buyer Personas in Lead Nurturing

Act-On

To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Picture your customers. Not just their industries and business functions.

How to save your content marketing strategy from self-destruction

Tomorrow People

You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd.

The Top 5 Worst Brand Video Marketing Fails from the Past Year

Vidyard

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group.

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Neuromarketing: Research For Advertising Success Installment Four

Ignite

This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions.

What Steve Jobs Can Teach Us about Marketing in 2017

Act-On

For example, in 1997 Apple created an ad campaign titled “Think different,” focusing on the core of the company’s brand: innovation. Steve Jobs said: That’s been one of my mantras — focus and simplicity. Steve Jobs said, “It’s really hard to design products by focus groups. He points out that Alexander Graham Bell didn’t conduct focus groups or speak with customers prior to inventing the telephone. Focus on experience.

Your Audience Called. They Say You’re Fired.

Act-On

In fact, there’s more content available than any of us could possibly consume , even if we narrowed our focus down to the niche-iest niche. In-person events could mean that they’ll miss an internal focus group with the CEO.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.

B2B market research – 10 unique features

The B2B Research Blog

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies.

Happy #GetToKnowYourCustomersDay

Act-On

Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. And what you’re listening for shouldn’t be solely focused on complaints or praise.

When, Why and How to Gate Content Along the Customer Journey

Act-On

Also, we’re too focused on what we want from the prospect (e.g., You really need to focus your energy on that middle part. In early 1996, Bill Gates wrote an essay entitled Content is King.

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise

Act-On

The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.”. You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.

Why do you need social media listening to understand customers?

Biznology

They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. Clients speak with me all the time about all the things that they do to understand customers.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. The focus on understanding customers today in a digital-centric global world requires new thinking and new approaches. Illustration by Nikita Kozin.

4 Ways to Elevate Your Brand by Improving Customer Experience

Launch Marketing

Gartner notes that companies implementing customer experience initiatives begin by focusing on the collection and analysis of customer feedback. By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator ( Walker study ).

Happy #GetToKnowYourCustomersDay

Act-On

Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. And what you’re listening for shouldn’t be solely focused on complaints or praise.

It’s not what Dove meant, it’s what people see

Biznology

The ads for PepsiMax by BBDO Düsseldorf were focus-grouped to a very specific European sports demographic. Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape.

Speaking Creative: 6 Tips for Efficient Revisions

Navigate the Channel

Avoid one-person focus groups. Guest Contributor: Matt Hillman , Creative Director.

Can Your Brain Spot a Successful Content Marketing Idea Better Than You Can?

Content Standard

Sure, we can conduct some focus groups and get input from a diverse cross-section of our own teams (seriously, who doesn’t love bunnies?),

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

Research Tips for B2B Marketing

MLT Creative

Why focus groups? Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it.

Why Empathetic Marketing Can Give Your Customers An Amazing Experience

Act-On

The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.

3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

Modern B2B Marketing

Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before.

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently

Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future.

Client Testimonials: Readers Know When They’re Phony

Writing on the Web

If it is a new product or service, include feedback from initial reviewers, “This product has been used in focus groups; here’s some feedback from initial reviewers.”. There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services.

Why Your Allies and Actions Are Crucial in B2B Marketing

Great B2B Marketing

Research is short and inexpensive because you know that the true test of whether something is going to work is at the point of purchase, not in a focus group or survey questionnaire. This concept of focusing on allies is important in both the internal and external arenas.

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