Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Photo credit: dmhoro. MORE
Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion. MORE
The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies. MORE
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this. MORE
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? MORE
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. MORE
Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. MORE
Is it members of certain religious or ethnic group? By inviting a handful of women to participate in a focus group about YourChoice, you can gauge the initial reactions that your content will elicit. MORE
Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings MORE
The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. MORE
Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […]. MORE
As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way. MORE
If all we do is focus on winning the sale, they’re going to tune out or opt out. If we focus on how we can help them, we’re going to build trust, and when they trust you, they’ll stick around and likely buy whatever it is you’re selling. MORE
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. MORE
We suggest group meetings with a variety of employees, customer focus groups and brainstorming sessions during this phase. What is All This Talk about Added Value? A mind is like an umbrella, it must be opened to work…. MORE
Also, we’re too focused on what we want from the prospect (e.g., You really need to focus your energy on that middle part. In early 1996, Bill Gates wrote an essay entitled Content is King. MORE
Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. MORE
Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups? MORE
Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. MORE
Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. MORE
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. MORE
I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin. Image by eliazar via Flickr. MORE
These critical stakeholders should then be invited to form a working group which shapes and owns the programme. Before anything is measured, another group of key stakeholders needs to shape the research – customers. Post-survey you may also want to consider some further focus groups or interviews to explore specific issues raised by the survey in detail. Most companies have a customer satisfaction research programme in place, but not all are made equal. MORE
With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused. The post What Ever Happened to Focus Groups? MORE
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. MORE
So what would happen if we focused on helping them do just that? Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns. MORE
Taking the time to think through what observed changes mean in relation to your brand can help, but surveys and focus groups can help you narrow down exactly what shifts mean for people’s perception of your brand specifically. MORE
In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. This is then combined with win/loss questioning focused on the buying process (or buyer’s journey). MORE
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek. MORE
Group Your Keywords. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Creating different landing pages for each keyword group can help increase conversion rates. MORE
The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them. MORE
The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions. MORE
In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. Photo credit: Wikipedia. MORE
Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight. MORE
Customer Service business management customer insights Customer service focus groupsThis article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. MORE
Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types. I’m tired of personas. It’s not that they aren’t valuable. MORE
Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I MORE
To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Picture your customers. Not just their industries and business functions. MORE
It took a focus group setting to get this much information!). According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” MORE
These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. MORE
Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future. MORE
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. The focus on understanding customers today in a digital-centric global world requires new thinking and new approaches. Illustration by Nikita Kozin. MORE
Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. And what you’re listening for shouldn’t be solely focused on complaints or praise. MORE
Focus Group Related Topics Content Standard
JULY 7, 2017
With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused. The post What Ever Happened to Focus Groups?
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?
B2B Marketing Traction
MAY 11, 2012
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response.
Biznology
JUNE 29, 2017
Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation.
The Point
APRIL 5, 2011
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.
Sales Intelligence View
FEBRUARY 26, 2013
Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion.
Modern Marketing
MARCH 23, 2011
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.
Vertical Response
NOVEMBER 2, 2012
Customer Service business management customer insights Customer service focus groupsThis article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com.
The Effective Marketer
JANUARY 19, 2012
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.
Onalytica B2B
OCTOBER 15, 2015
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.
The B2B Research Blog
NOVEMBER 16, 2014
The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies.
EMagine B2B Blog
AUGUST 24, 2010
Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings
Act-On
MAY 22, 2017
To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Picture your customers. Not just their industries and business functions.
B2B Marketing Insider
JUNE 9, 2017
Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].
Act-On
SEPTEMBER 12, 2016
As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way.
Act-On
APRIL 21, 2016
Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. And what you’re listening for shouldn’t be solely focused on complaints or praise.
Tony Zambito
OCTOBER 26, 2015
In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. This is then combined with win/loss questioning focused on the buying process (or buyer’s journey).
Vidyard
MARCH 15, 2017
The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group.
The B2B Research Blog
SEPTEMBER 11, 2014
Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.
Act-On
JUNE 2, 2016
Also, we’re too focused on what we want from the prospect (e.g., You really need to focus your energy on that middle part. In early 1996, Bill Gates wrote an essay entitled Content is King.
ScribbleLive
AUGUST 28, 2016
These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.
Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. The focus on understanding customers today in a digital-centric global world requires new thinking and new approaches. Illustration by Nikita Kozin.
Content Standard
JUNE 22, 2017
Is it members of certain religious or ethnic group? By inviting a handful of women to participate in a focus group about YourChoice, you can gauge the initial reactions that your content will elicit.
KoMarketing Associates
MARCH 15, 2016
Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community.
Digital B2B Marketing
MAY 20, 2014
It took a focus group setting to get this much information!). According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.”
Cintell
FEBRUARY 15, 2016
The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.
Contently
JANUARY 4, 2017
Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I
Contently
DECEMBER 8, 2016
Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future.
B2B Lead Generation Blog
SEPTEMBER 27, 2016
So what would happen if we focused on helping them do just that? Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns.
The B2B Research Blog
OCTOBER 15, 2016
These critical stakeholders should then be invited to form a working group which shapes and owns the programme. Before anything is measured, another group of key stakeholders needs to shape the research – customers. Post-survey you may also want to consider some further focus groups or interviews to explore specific issues raised by the survey in detail. Most companies have a customer satisfaction research programme in place, but not all are made equal.
B2B Lead Generation Blog
MARCH 25, 2013
If all we do is focus on winning the sale, they’re going to tune out or opt out. If we focus on how we can help them, we’re going to build trust, and when they trust you, they’ll stick around and likely buy whatever it is you’re selling.
Tony Zambito
JULY 6, 2011
I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin. Image by eliazar via Flickr.
B2B Marketing Traction
MARCH 27, 2012
Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging.
Content Standard
MARCH 9, 2017
Taking the time to think through what observed changes mean in relation to your brand can help, but surveys and focus groups can help you narrow down exactly what shifts mean for people’s perception of your brand specifically.
Webbiquity
APRIL 4, 2016
Group Your Keywords. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Creating different landing pages for each keyword group can help increase conversion rates.
Act-On
SEPTEMBER 1, 2016
The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.
Biznology
OCTOBER 1, 2015
Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types. I’m tired of personas. It’s not that they aren’t valuable.
Modern Marketing
AUGUST 25, 2014
Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies.
Your Sales Management Guru
FEBRUARY 4, 2015
We suggest group meetings with a variety of employees, customer focus groups and brainstorming sessions during this phase. What is All This Talk about Added Value? A mind is like an umbrella, it must be opened to work….
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