Hubspot

NOVEMBER 6, 2020

This is where a focus group comes in. So, what is a focus group, and how can it help you navigate your market research? What is a focus group? Follow Along With a Free Focus Group Questionnaire Template. You can download the kit here to help you plan your focus group and market research.

Focus Group 78

Focus Group Planning Opinions Customer Surveys 78

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Social Marketing 100

Content Standard

JULY 7, 2017

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Developing new content strategy seems to require more technical knowledge every day. Image attribution: Eli DeFaria.

Focus Group 57

Focus Group Planning Marketing Strategy Marketing & Strategy 57

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Direct Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Marketing 100

ClearVoice

DECEMBER 13, 2018

The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. If they gravitate towards specific images and content (i.e., pictures of puppies) more so than images of flowers, maybe feature an Instagram Story where there is a “Take Your Puppy to Work Day!”

Focus Group 79

Focus Group Stats Studies Profiling 79

ClearVoice

DECEMBER 7, 2018

The post Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World appeared first on ClearVoice. Otherwise you might overthink it, find plenty of seemingly good reasons not to take the jump, let your fears rule. And you might never do it or let a lot of time go by before you actually claim your freedom.”.

Focus Group 81

Focus Group Work Management Paid Search Agency Planning 81

Webbiquity

FEBRUARY 17, 2022

Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Focus groups are there to help you.

Advertising Agencies 225

Advertising Agencies Tactics Paid Search Agency Marketing & Strategy 225

Tomorrow People

JULY 26, 2022

Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Brand Identity 156

Brand Identity Branding Research Lead Ranking 156

Tomorrow People

JULY 26, 2022

Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Brand Identity 156

Brand Identity Branding Research Lead Ranking 156

Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 93

Research Case Studies Case Study User-Generated Content 93

Brandwatch Marketing

OCTOBER 25, 2023

Surveys and focus groups can form an important part of any strategy in measuring and improving brand perception. Brand perception is owned by consumers, not brands. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand.

Brand Identity 102

Brand Identity Branding Word of Mouth Social Marketing 102

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Paid Search Agency 59

Paid Search Agency Marketing Eye-Tracking Interactive Marketing 59

Tomorrow People

NOVEMBER 25, 2021

Focus groups. For marketers, focus groups have one clear benefit: synergy. However, there are two aspects of focus groups that marketers must get right before using this source of VoC. Otherwise, this could lead to an unproductive session. The other key point to keep in mind is your sampling strategy.

B2B Marketing 156

B2B Marketing B2B Sales B2B Social Marketing 156

Brandwatch Marketing

OCTOBER 25, 2023

Surveys and focus groups can form an important part of any strategy in measuring and improving brand perception. Brand perception is owned by consumers, not brands. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand.

Brand Identity 74

Brand Identity Branding Word of Mouth Social Marketing 74

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Planning Content Marketing Content 28

Marketing Insider Group

JANUARY 3, 2023

There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication. Stay engaged with clients through monthly or quarterly touchpoints to gauge satisfaction levels. You’ll learn directly what they’re happy with and what needs to be improved.

B2B Marketing 341

B2B Marketing Marketing Strategy Marketing & Strategy B2B 341

SendX

JULY 1, 2021

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Social Listening Social listening tools can be very useful in finding out what people are saying about your product or service. Both can be effective for gathering VOC data.

Business 358

Business Planning Email Marketing Paid Search Agency 358

KoMarketing Associates

JUNE 7, 2018

Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. Existing Audience Surveys. Utilize User-Generated Content.

B2B Marketing 216

B2B Marketing Content Marketing Planning Paid Search Agency 216

Brandfolder

SEPTEMBER 4, 2013

After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there.

Focus Group 40

Focus Group PR 40

Vision Edge Marketing

JANUARY 11, 2022

It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. . In-depth interviews and focus groups (or a hybrid of these) support the kind of probing that is essential to story building.

Paid Search Agency 195

Paid Search Agency Research Work Management Marketing Management 195

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. Through market research, businesses can identify potential design elements and promotional strategies that resonate with their target audience.

Planning 98

Planning Marketing & Strategy Research Paid Search Agency 98

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Product 86

Product Social Media Planning Social Marketing 86

Biznology

MAY 14, 2020

From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? In today’s episode, we talk through our best strategies for expanding listening channels to make space for all this new traffic and keep it moving in the right directions. and offer you ideas on how to execute.

Advertising Channels 104

Advertising Channels Consulting Focus Group Traffic 104

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Social Media Social Marketing CMO 100

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Paid Search Agency 59

Marketing Insider Group

JUNE 9, 2017

Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Analyzing hard data? Or closer to home?

Focus Group 124

Focus Group Marketing & Strategy Marketing Marketing Strategy 124

Martech Advisor

JANUARY 27, 2020

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Content Planning 77

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers.

Marketing Strategy 83

Marketing Strategy Marketing & Strategy Research Marketing 83

Atomic Reach

JUNE 5, 2023

During production, the ad may be shown to focus groups for feedback. A final checkpoint to catch a potential looming disaster are highly biased, often outdated focus groups. These groups can indeed save the day, but they also can drop the ball. The approved idea gets passed back to the client for their input.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Marketing & Strategy 52

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Content Marketing Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Content Marketing Purchase 120

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 104

Analytics Conversion Social Marketing Work Management 104

Martech

NOVEMBER 19, 2021

Quote of the day: “Focus grouping a concept with a TikTok personality in it and for how much TikTok consumes one part of the population, there are still so many others who have no clue.” Chris Wood, Editor. Natalie Bowman , Managing Director, Marketing and Advertising, Alaska Airlines.

B2B 88

B2B Work Management Marketing Management B2B Marketing 88

Biznology

JUNE 29, 2017

Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Communicate through different channels.

Advertising Agencies 196

Advertising Agencies Tips Email Marketing Urgency Marketing 196

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Marketing Management 99

Marketing Management Mobile Advertising Interactive Marketing Paid Search Agency 99

Biznology

JUNE 7, 2012

Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions.

Social Marketing 80

Social Marketing Research Paid Search Agency Social Media 80