Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Photo credit: dmhoro. MORE
Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion. MORE
The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies. MORE
Measuring reactions to a potential innovation before building a concept through efforts like focus groups is essential to successful blending. Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. MORE
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this. MORE
For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you. MORE
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? MORE
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. MORE
Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. MORE
Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings MORE
The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. MORE
In fact, there’s more content available than any of us could possibly consume , even if we narrowed our focus down to the niche-iest niche. In-person events could mean that they’ll miss an internal focus group with the CEO. MORE
Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […]. MORE
As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way. MORE
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. MORE
For the same reasons that social media comment threads delegitimized focus groups and surveys, AI recommendation engines outperform humans – a computer cannot be fooled by a misleading answer about why a prospect took a certain behavior. MORE
This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions. MORE
Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. So how can you make the most out of customer focus groups? MORE
Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. MORE
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. MORE
They bring customers in for focus groups and collaborate on product development. January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. MORE
Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. For one, traditional methods of market research rely on a relatively small group of consumers. MORE
Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. MORE
If you’re B2C, you need to focus on topics people love, which can span everything from travel and adventure to cooking and sleeping. (I’m Or else, your content focus groups just might feel a bit like Clockwork Orange. MORE
With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused. The post What Ever Happened to Focus Groups? MORE
They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. Clients speak with me all the time about all the things that they do to understand customers. MORE
In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. MORE
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek. MORE
The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them. MORE
Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. The company uses this insight group to test copy, print ad concepts, promotional offerings, product claims, model photography, and branding and new product ideas. MORE
I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance. MORE
In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. Photo credit: Wikipedia. MORE
Sure, we can conduct some focus groups and get input from a diverse cross-section of our own teams (seriously, who doesn’t love bunnies?), MORE
Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight. MORE
Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I MORE
To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Picture your customers. Not just their industries and business functions. MORE
You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. MORE
The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.”. You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big. MORE
Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future. MORE
These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. MORE
For example, in 1997 Apple created an ad campaign titled “Think different,” focusing on the core of the company’s brand: innovation. Steve Jobs said: That’s been one of my mantras — focus and simplicity. Steve Jobs said, “It’s really hard to design products by focus groups. He points out that Alexander Graham Bell didn’t conduct focus groups or speak with customers prior to inventing the telephone. Focus on experience. MORE
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. The focus on understanding customers today in a digital-centric global world requires new thinking and new approaches. Illustration by Nikita Kozin. MORE
The ads for PepsiMax by BBDO Düsseldorf were focus-grouped to a very specific European sports demographic. Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape. MORE
Focus Group Related Topics Content Standard
JULY 7, 2017
With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Getting Focused. The post What Ever Happened to Focus Groups?
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?
The Point
APRIL 5, 2011
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.
B2B Marketing Traction
MAY 11, 2012
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response.
Biznology
JUNE 29, 2017
Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation.
The Effective Marketer
JANUARY 19, 2012
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.
Modern Marketing
MARCH 23, 2011
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.
Sales Intelligence View
FEBRUARY 26, 2013
Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion.
EMagine B2B Blog
AUGUST 24, 2010
Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings
Marketing Insider Group
JUNE 9, 2017
Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].
Kapost
MAY 28, 2018
Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex.
Type A Communications
JANUARY 18, 2018
They bring customers in for focus groups and collaborate on product development. January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board.
Onalytica B2B
OCTOBER 15, 2015
This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.
KoMarketing Associates
JUNE 7, 2018
For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you.
WriteSpark
APRIL 18, 2018
I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.
Act-On
SEPTEMBER 12, 2016
As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way.
Tomorrow People
OCTOBER 10, 2017
You can even conduct customer surveys, questionnaires and focus groups to get detailed insights on the kind of content your audience needs and wants. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd.
Act-On
MAY 22, 2017
To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. Picture your customers. Not just their industries and business functions.
Ignite
AUGUST 16, 2017
This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions.
The B2B Research Blog
NOVEMBER 16, 2014
The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies.
Contently
JUNE 18, 2018
If you’re B2C, you need to focus on topics people love, which can span everything from travel and adventure to cooking and sleeping. (I’m Or else, your content focus groups just might feel a bit like Clockwork Orange.
Act-On
FEBRUARY 1, 2017
For example, in 1997 Apple created an ad campaign titled “Think different,” focusing on the core of the company’s brand: innovation. Steve Jobs said: That’s been one of my mantras — focus and simplicity. Steve Jobs said, “It’s really hard to design products by focus groups. He points out that Alexander Graham Bell didn’t conduct focus groups or speak with customers prior to inventing the telephone. Focus on experience.
Act-On
SEPTEMBER 20, 2016
In fact, there’s more content available than any of us could possibly consume , even if we narrowed our focus down to the niche-iest niche. In-person events could mean that they’ll miss an internal focus group with the CEO.
Cintell
FEBRUARY 15, 2016
The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.
Act-On
JANUARY 17, 2017
The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions.”. You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big.
Contently
DECEMBER 8, 2016
Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future.
Hinge Marketing
OCTOBER 31, 2016
In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications.
Biznology
DECEMBER 18, 2015
They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. Clients speak with me all the time about all the things that they do to understand customers.
Navigate the Channel
MAY 3, 2018
For the same reasons that social media comment threads delegitimized focus groups and surveys, AI recommendation engines outperform humans – a computer cannot be fooled by a misleading answer about why a prospect took a certain behavior.
The B2B Research Blog
SEPTEMBER 11, 2014
Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.
Modern B2B Marketing
JUNE 1, 2018
Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. For one, traditional methods of market research rely on a relatively small group of consumers.
ScribbleLive
AUGUST 28, 2016
These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.
Modern B2B Marketing
NOVEMBER 28, 2017
Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before.
Vidyard
MARCH 15, 2017
The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group.
Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. The focus on understanding customers today in a digital-centric global world requires new thinking and new approaches. Illustration by Nikita Kozin.
Contently
JANUARY 4, 2017
Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I
Content Standard
SEPTEMBER 26, 2017
Sure, we can conduct some focus groups and get input from a diverse cross-section of our own teams (seriously, who doesn’t love bunnies?),
ERDM
JULY 24, 2017
Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. The company uses this insight group to test copy, print ad concepts, promotional offerings, product claims, model photography, and branding and new product ideas.
Biznology
OCTOBER 10, 2017
The ads for PepsiMax by BBDO Düsseldorf were focus-grouped to a very specific European sports demographic. Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape.
Modern B2B Marketing
NOVEMBER 10, 2017
Measuring reactions to a potential innovation before building a concept through efforts like focus groups is essential to successful blending. Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny.
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