Trending Sources

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response.

Is social media all the market research you need?

Biznology

In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. Photo credit: Wikipedia.

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

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What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion.

The Limits of Crowdsourcing

It's All About Revenue

And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.

What Makes Customers Tick

Vertical Response

Customer Service business management customer insights Customer service focus groupsThis article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com.

Is This Social Media or Word of Mouth?

Marketing Edge

Tags: focus group social media siblings WOM

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

3 ways to integrate social media into your current online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings

B2B market research – 10 unique features

The B2B Research Blog

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies.

The Top 5 Worst Brand Video Marketing Fails from the Past Year

Vidyard

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group.

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Voice of the Customer research that actually convinces the CEO to do the right thing

Cloud Potential

I know, because I’ve seen them all fail: focus groups, online surveys, email surveys, and so on. As a revenue coach, I do not consider my work successful until sales start going up.

The Guide to a Successful Employee Advocacy Plan

Act-On

As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. This is then combined with win/loss questioning focused on the buying process (or buyer’s journey).

Does Big Data mean market research is dead?

The B2B Research Blog

Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

ScribbleLive Spark: Automate Content Research with Watchlists

ScribbleLive

These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. The focus on understanding customers today in a digital-centric global world requires new thinking and new approaches. Illustration by Nikita Kozin.

When, Why and How to Gate Content Along the Customer Journey

Act-On

Also, we’re too focused on what we want from the prospect (e.g., You really need to focus your energy on that middle part. In early 1996, Bill Gates wrote an essay entitled Content is King.

3 Ways Brands Can Make Native Advertising More Effective in 2017

Contently

Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers. The reason why became clear in our focus groups. “I

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community.

Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC

Contently

Through focus group studies and a survey of 1,212 adults who regularly access the internet, we found: 54 percent of respondents have felt deceived by native advertising in the past. As 2016 comes to an end, the media industry faces an uncertain future.

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The Pendulum Audience: Brand Marketing Lessons in Institutional Trust

Content Standard

Taking the time to think through what observed changes mean in relation to your brand can help, but surveys and focus groups can help you narrow down exactly what shifts mean for people’s perception of your brand specifically.

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How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

It took a focus group setting to get this much information!). According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.”

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

So what would happen if we focused on helping them do just that? Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

If all we do is focus on winning the sale, they’re going to tune out or opt out. If we focus on how we can help them, we’re going to build trust, and when they trust you, they’ll stick around and likely buy whatever it is you’re selling.

Driving action from a customer satisfaction programme

The B2B Research Blog

These critical stakeholders should then be invited to form a working group which shapes and owns the programme. Before anything is measured, another group of key stakeholders needs to shape the research – customers. Post-survey you may also want to consider some further focus groups or interviews to explore specific issues raised by the survey in detail. Most companies have a customer satisfaction research programme in place, but not all are made equal.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.  Image by eliazar via Flickr.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging.

You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Group Your Keywords. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. Creating different landing pages for each keyword group can help increase conversion rates.

4 Ways You Can Scale with Your Marketing Programs

Modern B2B Marketing

Author: Phillip Chen For marketers at growing companies who are ready to make the leap from a small marketing group to a larger-scale function, making their programs larger and more effective is almost always on their minds.

The five things most marketers get wrong about personas

Biznology

Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types. I’m tired of personas. It’s not that they aren’t valuable.

Happy #GetToKnowYourCustomersDay

Act-On

Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. And what you’re listening for shouldn’t be solely focused on complaints or praise.

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

It's All About Revenue

Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies.