When and How to Use Focus Groups – Even in a Virtual World

Measure Up Marketing

Given the proliferation of research online and the growing interest in the use of artificial intelligence (AI) for gauging preferences, we wanted to respond to a question posed in a recent discussion on the topic of research: Is there still a place for traditional focus groups?

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.

What Ever Happened to Focus Groups?

Content Standard

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Lauren Lampen is the marketing director for the Bernett Group , a marketing research company that uses a host of methodologies to gather information about people, interests, and the world their clients are operating in today. Getting Focused.

How to Run a Focus Group for Your Business


Typically, this is done through extensive market research -- and one key component of the market research process is running a focus group. A focus group is a small group of people, typically representative of your target market, that you run ideas and questions about your product, service, or business by. Follow Along With a Free Focus Group Questionnaire Template. How to Run a Focus Group. Prepare your focus group questionnaire.

How to Improve Your Product With Remote Focus Groups


For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. Get some tips on how businesses and teams can continue to run remote focus groups effectively to build new products and improve existing products.

Focus Group on ‘Going Remote’: We Ask Digital Nomads Around the World


There’s an argument against remote work that because there are so many stimuli to be found on the scattered corners of the planet, staying focused and productive is impossible. According to my survey results, 17 of the 37 felt more productive on the go, while 16 reported they were sometimes better focused, while only four said they were less effective with their time. So you get to focus on value-added work more often,” he shared.

Focus Group on Must-Know Instagram User Behavior Stats [Data Study]


Yes, it makes sense to group your stories into highlights, but do users watch them? The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice. It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. ContentMarketing | #SocialMedia | @SingWeist Click To Tweet.

5 Focus Group Questions to Feed Your Content Marketing


Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. So how can you make the most out of customer focus groups? Get them warmed up with exploratory topics before focusing them.

Ten tips for customer reactivation


Consider some research, like using an outbound telephone call or a focus group, to gain additional insights into the reasons for the inactivity. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. Focus your messaging on winback. Are you looking for the best ways to reactivate dormant customers and reduce churn?

Yahoo! 30 days of logos - PR stunt or large focus group??


After [our last post]([link] we weren't sure what to think of this stunt, and now we've got a pretty good idea of what they're up to in Sunnyville. Sometimes there

Is social media all the market research you need?


In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. And, while old-fashioned, surveys, ideation sessions and focus groups may actually turn out be good investments, “Build it and they will come” might work well in the movies, but it never was a great marketing concept! Photo credit: Wikipedia.

Social listening drives traditional market research


Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Market Research Social Media Marketing Converseon Focus group market research social mediaPhoto credit: dmhoro.

The Limits of Crowdsourcing

Modern Marketing

And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. A smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this.

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek.

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What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion. Marketing Intelligence Beta Phase Buyer Behavior Conduct Surveys Costly Time Customer Intelligence Data Dynamic Methods Focus Groups Graph Search Lengthy Research Marketers Marketing Agencies Marketing Managers Measu Middle Man Private Lives Rob Reed social intelligence Time Graph Waiting List Web Behavior

3 ways to integrate social media into your current online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings

Weekend Reading: “Hunch” by Bernadette Jiwa

Marketing Insider Group

Customer focus groups? The post Weekend Reading: “Hunch” by Bernadette Jiwa appeared first on Marketing Insider Group. For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing. Do you know where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Or closer to home? In Hunch, Bernadette Jiwa demonstrates that […].

Get Your B2B Content Program Off the Ground, Faster


Teams run focus groups to identify important themes, conduct internal. Many companies put months and months into rolling out their inaugural content operation processes—which makes sense, as content production is complex. The post Get Your B2B Content Program Off the Ground, Faster appeared first on Kapost Content Marketing Blog. Marketing Strategy

How Marketers Can Use Zoom to Its Full Potential

Modern Marketing

Companies can now create virtual conference experiences or focus on smaller, more targeted presentations at a much better per person cost. Second, Zoom can help conduct market research through focus group sessions and one-on-one customer interviews. For example, as part of a focus group effort, an organization may ship out product samples to participants or have them try a service.

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EE Voice – Broadening Your Leadership Listening Channels


From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ? The following is a podcast from Consultants Collective member consultant, Sharon McIntosh. Can you hear them now? For a solid eight weeks, we’ve been working with managers on how best to communicate with their teams remotely during the COVID-19 crisis.

Why It's a Mistake to Build a Content Strategy Around Keywords

Martech Advisor

Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience. Focus on data-driven analytics.

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. Focus Groups. If you regularly hold research or focus groups as part of product development, see if you can work with that team to have a session to focus on gathering insight about your content and what users want from you.

The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

When it comes to SaaS marketers, a highly competitive, mature, and the digitally-focused market makes things even more difficult. This approach is focused on narrowing down leads to single accounts or small, focused groups, and optimizing resources to customize the nurturing process.

Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM


Having a well-built survey is important, but having a well-targeted group of people to take your survey is imperative. A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. We weigh the pros and cons of each to help you determine which tool is best for your business and focus group. What is the purpose of focus groups? Scaling resources for focus groups.

3 Tips to Monitor Your Brand Online


Between surveys, phone calls, focus groups and questionnaires, you might get enough info to figure out what people Finding out how people view your brand used to be an expensive, timely undertaking.

Neuromarketing: Research For Advertising Success Installment Four


This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. A major problem marketers have always faced is the difficulty of proving the exact results of an ad campaign. While technology is helping to lessen this problem, neuromarketing may provide more solutions.

Decision Makers Like Details


I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

Decision Makers Like Details


I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice? Contrary to what some conventional marketing wisdom might indicate, the simpler piece was rated as much less effective and credible by the group because of the complexity of factors that must be considered when buying insurance.

The pros and cons of different attention metrics


Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. The danger is these metrics penalize highly engaging experiences that require leaning back and applying focus, such as with video. What if the ad is partly viewable on a website page for six seconds, though your attention is focused on another page, in another tab, inside another browser, or on another device — for that same six seconds?

What Isn’t ABM? Real Question to Form Real Growth.


The difference isn’t in the strategy (hyper-targeting a focus group of accounts with a custom messaging approach) but in the execution. Too often it becomes a singular focus on the “target account list”. Your executive team wants it.

What Are Behavioral Biometrics and How Do They Fit Into Marketing?

Stevens & Tate

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things.

7 Market Research Strategies You Should Implement

Stevens & Tate

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location.

Does Big Data mean market research is dead?


Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight.

3 Content Marketing Research Tactics to Grow Your Audience Understanding

Content Standard

Surveying groups of people at a conference, for example, introduces segmentation that can skew the results. Tactic 3: Get in Their Heads With Focus Groups and Usability Testing. Our last market research tactic combines two similar but distinct practices: focus groups and usability testing. Focus groups can then fill in some gaps about your content strategy and editorial approach to make sure you’re meeting your audience’s expectations.

6 Simple Strategies for More Thorough Market Research


Ideally, you should focus on people who have recently interacted with your brand, whether it was making a purchase or purposefully deciding not to buy. For instance, you might conduct an in-person focus group, send out an online survey or engage in individual phone interviews. Whether you’re running a focus group, survey or interview, you should always come ready with a discussion guide so you can use your time wisely.

The Guide to a Successful Employee Advocacy Plan


As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way. While the type of content will vary according to each group; in general, it should include: original content created by the company, curated content, content suggested by employees, as well as promotional and informative content.

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