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Internet advertising up 7.3%, reaching record high in U.S.

Martech

Recently, JP Morgan Chase announced Chase Media Solutions , the first bank-led platform of this kind. RMNs are an attractive way for advertisers to reach customers because of the quantity of first-party data retailers have and the tech solutions available to leverage the data in a privacy-compliant way.

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3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

Content Marketing Institute

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict?

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Buyer Activism Will Rise Among B2B Buyers

Tony Zambito

The moral and activism choices become real in this catastrophic conflict when you consider just a few ongoing commerce continuing: Chemical companies like Dow, Dupont, Exxon, and others are still actively producing in Russia Major investment firms such as JP Morgan, Goldman Sachs, Morgan Stanley, etc.

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Is demand for ads on streaming services declining?

Martech

In an online press appearance, WarnerMedia’s President of Advertising Sales JP Colaco declined to provide the specific breakdown, but said that viewers did “sign up in droves” for the ad-supported tier. WarnerMedia announced that combined HBO and HBO Max subscribers were at 73.8

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. To be successful, those teams need good data. That’s where the role of revenue operations comes in.

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Guide to recency use with Julie Pifer

Choozle

JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. JP: Recency allows you to bid more aggressively or less aggressively depending on when a user entered into the audience you are currently targeting. JP: It really depends on the length of your sales cycle, which does vary by industry.

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Ad spend for cryptocurrencies increases as advertisers educate consumers

Martech

The top five digital currency advertisers for 2021 were: JP Morgan Chase & Co. A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Invesco, Ltd. Northern Trust Corporation.

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