Only B2B

MARCH 1, 2021

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . Data is the driving force of any business, it drives every aspect of analytics, customer conversation, and communication. .

Marketing Automation Services 118

Marketing Automation Services De-duplication Tools Marketing Management 118

SmartBug Media

JUNE 2, 2021

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

seo.co

NOVEMBER 5, 2021

Problems with canonicalization are somewhat similar to issues with duplicate content. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site. Scan your site for any pieces of duplicated content, and get rid of them or use redirects to mask one iteration in favor of the other.

Lead Ranking 131

Lead Ranking Lead Scoring De-duplication Google 131

Martech

MAY 22, 2024

Clean: Duplicates and irrelevant information should be identified and removed. There are three processes that will help you clean and standardize your marketing data: De-duplication: Uses matching algorithms to identify and merge duplicate records. Consistent: Data formats (those pesky details around dates, names, etc.)

De-duplication 111

De-duplication Marketing Automation Services Lead Ranking Work Management 111

Zoominfo

MARCH 15, 2022

Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together. ZoomInfo’s DaaS solution — OperationsOS — is built to address these critical enterprise needs.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Martech

JUNE 13, 2024

These issues include: Cross-platform TV measurement: One persistent creative ID enables accurate counting with de-duplication across linear and digital channels. The ability to track creative assets across the entire campaign lifecycle, using a single creative ID, will reduce common problems caused by media fragmentation.

Paid Search Agency 107

Paid Search Agency Ads De-duplication Ad Frequency 107

seo.co

MARCH 22, 2021

Pages can get de-indexed. There are many reasons web pages get de-indexed: The page collected too many poor-quality backlinks. This is why you should check your site for 404 errors regularly so you can fix them before your content gets de-indexed. For example, Google de-indexed 10.5 The page uses cloaking. Gateway pages.

Lead Ranking 113

Lead Ranking Lead Scoring De-duplication Long Tail Marketing 113

seo.co

OCTOBER 24, 2022

Duplicate content can be bad. In the old days of SEO, duplicate content was often used as a cheap trick to get more keywords and more content on a website, so Google evolved a system to weed out the spammers who violated best practices by doing this. In this post we discuss: What is duplicate content? Duplicate Content Defined.

De-duplication 111

De-duplication Marketing Websites CMS Development Domain 111

Salesforce Marketing Cloud

JANUARY 13, 2025

Using data profiling tools can automate the process of identifying issues and automating cleansing processes to correct errors and remove duplicates. Tools like Privacy Center effectively manage the surplus of data created by multiple sources, particularly when it comes to duplicate records. Watch the free webinar

De-duplication 52

De-duplication Effectiveness Privacy Ideal Customer Profiles 52

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data' This can be an expensive, but very helpful, tool.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Here’s your opportunity to read and learn, without having to put yourself out there.

Lead Ranking 120

Lead Ranking Lead Scoring De-duping Optimization 120

Zoominfo

APRIL 27, 2022

Delete outdated and unusable records Merge duplicates to prevent fragmented profiles Automate lead-to-account linking Consolidate your stack as much as possible With a clean, organized and updated database, complying with data privacy regulations becomes far more straightforward. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Marketing Insider Group

MAY 26, 2011

For example, many marketing organizations assume that in order to best target the needs of each buyer segment they serve, that they need to de-centralize marketing plans. Note: I believe very strongly in targeting overall, just not at the expense of strategy and customer focus and not as an excuse for de-centralizing budget or authority.

Activities 100

Activities De-duplication Planning Telemarketing 100

Martech

JULY 26, 2023

The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. AWS Entity Resolution helps organizations match, link and analyze records stored across multiple applications, channels and data stores.

De-duplication 97

De-duplication Work Management Marketing Management Amazon 97

Salesforce Marketing Cloud

APRIL 21, 2022

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As Marketers are also more focused on first-party data.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Users can block these from containing duplicate offers.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Advertising Agencies 120

Biznology

AUGUST 26, 2013

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Promotion history (record of outbound and inbound communications). Customer service history. Source (where the data came from, and when). Fulfillment systems.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Smashmouth Marketing

NOVEMBER 29, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Smashmouth Marketing

NOVEMBER 30, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. So I decided to to load up a database project.

Ethics 100

Ethics Amazon De-duplication FAQ 100

Biznology

MAY 7, 2012

And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. So why is your page not ranking? What’s the solution? Clean house.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Only B2B

NOVEMBER 28, 2019

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. The right software automates the management of the campaign, integrates top-of-funnel efforts with the middle and bottom of funnel activities and centralizes your data sources.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Martech

JANUARY 30, 2022

But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. If you find yourself spending more time normalizing data or de-duplicating contact records, and less time executing campaigns or evaluating campaign performance, it might be time to automate data integration.

Work Management 98

Work Management Marketing Management Organization De-duplication 98

Biznology

MARCH 6, 2015

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Conductor

FEBRUARY 18, 2020

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Notably, the celebrity website TMZ took a big hit after the update, though retailers seem to have been largely unscathed.

De-duplication 71

De-duplication CTR SERP Comparison 71

ActiveDEMAND

MARCH 18, 2022

Without getting too crazy with your GA setup, you’ll get some duplicate conversions. These duplicate conversions are part of what causes over-reporting conversions , which can be a problem. Leads need to be filtered well and de-duplicated as much as possible so that they’re accurate.

Marketing Analytics Tools 71

Marketing Analytics Tools Paid Search Agency Advertising Agencies Ad Agencies 71

ANNUITAS

MARCH 29, 2016

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. This is where R truly shines: in the two minutes it would take for Excel to even open the spreadsheet, R can both load your spreadsheet and complete whatever ETL you need.

De-duplication 70

De-duplication Statistics Blogger Course 70

Chris Koch

SEPTEMBER 15, 2014

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). They don’t want duplicative or conflicting messages coming from different parts of the marketing organization. Customers are demanding that we deal with them in a unified, cross-channel fashion.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Zoominfo

FEBRUARY 12, 2019

Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

ClearVoice

AUGUST 27, 2019

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Duplicate content. You most likely don’t approach content and site development with the aim of creating duplicate content. So stop them. Categories.

De-duplication 92

De-duplication Tactics SEO PageRank 92

LeanData

APRIL 17, 2017

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

Biznology

JUNE 6, 2012

Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. If you have a legacy page that is ranking well for a keyword and competing with a new experience, you can de-index the legacy page.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

Zoominfo

MAY 18, 2022

ZoomInfo’s OperationsOS suite automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources. Automate your RevOps Given the sheer volume of data we capture and work with day to day, it’s ineffective and inefficient to manually cleanse and update out-of-date, incomplete, or missing data.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

Vidyard

OCTOBER 10, 2017

You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. It can be difficult to assess how interesting your audiences will find your videos. Sometimes, it’s due to subject matter. Other times, it’s due to execution.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Hubspot

APRIL 30, 2018

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. It's also important you avoid duplicating content across multiple location pages.

SEO 101

SEO De-duplication Work Management Aggregators 101

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services De-duplication Data Hygiene 78

ClickZ

JULY 22, 2020

The tool performs a variety of data cleansing tasks including bulk updates/deletions, merging duplicates, data formatting for consistency, and data standardization/cleansing. Sample Insycle dashboard—source: Insycle. All this manual labor must occur before any analysis can be made or actionable insights determined.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113