6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data

Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates.

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Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates.

Building Your B2B Marketing Database

Biznology

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.

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6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

Integrate + LinkedIn: B2B Social Marketing Just Got Easier

Integrate

Marketers must also either manually clean and validate these spreadsheets or struggle with invalid, incomplete or duplicate leads in their database. We’ve got some BIG news today. We want to shout it from the rooftops!

#AskTeleverde – Retro in Redondo Beach

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money

Televerde

Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. As I’m sure your local weatherman can attest to, forecasts are not always accurate.

January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Hi guys! Welcome to 2020.

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?.

Tips for Reducing Duplicate Healthcare Content

Fathom

Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see.

Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. *This post first ran March 2016 via ANNUITAS.com.

10 New Google Algorithm Changes Announced

Industrial Marketing Today

Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life.

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Lead Generation Optimization – By pulling all lead data into Infer Profile Management, marketers can score and de-duplicate records in order to compare quality across multiple vendors.

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Moz

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Marketo

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

Why We Recommend “Unique” Lead Management

Capstone Insights

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update?

Your Complete Marketo Migration Checklist

SmartBug Media

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward.

The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management.

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Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a demand generation plan which is successful is not easy.

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Stop Wasting Time in Excel – Embrace R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.”

The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

Gennaro Cuofano asked if the change applies to knowledge panels, and Sullivan replied that different display types for snippets that are not knowledge panels (like snippets displayed on the right rail of a page) were being de-duplicated, again for a more simple, friendly UX.

The Top 8 Reasons Your Video May Fail

Vidyard

You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. “To the victor go the spoils,” is a truism in politics, love, war, and video marketing.

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Marketo

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients.

3 Ways to Keep Your MarTech Stack Tidy

Marketo

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Author: Ed King Does your MarTech stack look like your kitchen drawer?

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details.

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Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details.

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First Rule of Content Marketing: Don't Say Anything Dumb

What Works - What Doesn't

  One example is repeating familiar “pain points” ad nauseum, like the need to secure your servers in an age of hackers, or to de-duplicate your data to save money on hard drives. the cost of security, the performance hit of de-deduplication) that you tackle.

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Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

Data cleaning and de-duplication. At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment.