6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data

6 Quick Tips to Improve Lead Database Quality

Modern B2B Marketing

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

Trending Sources

Stop Wasting Time in Excel – Embrace R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.”

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Infer

Lead Generation Optimization – By pulling all lead data into Infer Profile Management, marketers can score and de-duplicate records in order to compare quality across multiple vendors.

Building Your B2B Marketing Database

Biznology

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.

SIC 62

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Modern B2B Marketing

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients.

10 New Google Algorithm Changes Announced

Industrial Marketing Today

Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life.

Tips for Reducing Duplicate Healthcare Content

Fathom

Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see.

Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”

First Rule of Content Marketing: Don't Say Anything Dumb

What Works - What Doesn't

  One example is repeating familiar “pain points” ad nauseum, like the need to secure your servers in an age of hackers, or to de-duplicate your data to save money on hard drives. the cost of security, the performance hit of de-deduplication) that you tackle.

First Rule of Content Creation: Don't Say Something Really Dumb

What Works - What Doesn't

    in an age of hackers, or to de-duplicate your data to save money on hard drives.    performance hit of de-deduplication) that you tackle. OK, maybe some people are so dumb they don’t know a heater gets hot.

The Care and Feeding of Your Marketing Database

Reachforce

I do have to wonder, however, if this type of campaign would be necessary if the marketing organization had a proper database maintenance program in place; a systematic methodology of cleaning, de-duplication, and appending or correction of bad data. A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ).

The Care and Feeding of Your Marketing Database

Reachforce

I do have to wonder, however, if this type of campaign would be necessary if the marketing organization had a proper database maintenance program in place; a systematic methodology of cleaning, de-duplication, and appending or correction of bad data. A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ).

The Care and Feeding of Your Marketing Database

Reachforce

I do have to wonder, however, if this type of campaign would be necessary if the marketing organization had a proper database maintenance program in place; a systematic methodology of cleaning, de-duplication, and appending or correction of bad data. A metric caught my attention in a HubSpot blog post I came across today ( The Email Campaign you Need to Clean Your List & Re-Engage Subscribers ).

14 Quick Tips for Kick-Ass Lead Management

Hubspot

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Sales wants more, better leads.

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

MQL 1

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

MQL 1

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

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  This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control.  Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    As part of the discussion we talked about the enabling technologies they were utilizing.    These technologies included a marketing automation platform and a CRM system.