Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information.

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De-duplication B to B Data Hygiene B2B 173

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

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De-duplication POS Frequency Tagging 40

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

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De-duplication POS Frequency Tagging 40

Only B2B

MARCH 1, 2021

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. .

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De-duplication Tools List Validation 64

Biznology

AUGUST 26, 2013

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.

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Build SIC De-duplication B2B 157

Industrial Marketing Today

NOVEMBER 16, 2011

Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life.

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Google De-duplication Search Engine Curation 238

Integrate

NOVEMBER 14, 2018

Marketers must also either manually clean and validate these spreadsheets or struggle with invalid, incomplete or duplicate leads in their database. With Integrate’s new native connector for LinkedIn, LinkedIn-generated leads are validated, de-duplicated and delivered to the marketer’s database as soon as they're generated – no spreadsheets or manual intervention required. We’ve got some BIG news today. We want to shout it from the rooftops!

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De-duplication Lead Gen Validation Linkedin 40

Albacross

FEBRUARY 10, 2020

De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. For a long time, inbound traffic was the cornerstone of lead generation at Albacross. Primarily driven from SEO efforts, we consistently grew our organic traffic month on month.

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Automation De-duplication Traffic Sales 87

Moz

APRIL 14, 2020

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

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Opt-out Traffic De-duplication Features 79

Televerde

FEBRUARY 20, 2020

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

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De-duplication Frequency Benchmark Spam 52

Only B2B

NOVEMBER 28, 2019

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably.

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Demand Generation Demand Plan Generation 89

Televerde

NOVEMBER 4, 2019

Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. If there are duplicate records and no universal data standards, there will be no way to accurately track the number of truly qualified leads.

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Forecast De-duplication Lead Management Leads 40

ANNUITAS

NOVEMBER 10, 2016

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. *This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

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De-duplication Statistics Demand Generation Field 149

Biznology

MARCH 6, 2015

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database. If you believe the prior behavioral data is important, then take it as a duplicate, and put it in a separate field, not attributing it to the new company record.

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Data Hygiene B2B De-duplication Banner Ads 174

Ignite Tech

MARCH 17, 2016

Lead Generation Optimization – By pulling all lead data into Infer Profile Management, marketers can score and de-duplicate records in order to compare quality across multiple vendors. Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Infer Inc. ,

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Profiling Release De-duplication InsideView 109

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

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De-duplication Data Hygiene Vendor Mail 65

Marketo

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate.

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De-duplication Contact Marketo Rules 105

Televerde

SEPTEMBER 11, 2019

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. How exciting!

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De-duplication Marketing Automation Automation Benchmark 40

Strategic-IC

SEPTEMBER 10, 2019

Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?. What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference?

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De-duplication Hubspot Trends Buyer's Journey 58

Moz

OCTOBER 14, 2020

After minor de-duplication and clean-up, this data set yielded 258K searches with video carousels on page one. Posted by Dr-Pete In a study of 2.1M

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Youtube Google Video De-duplication 73

Capstone Insights

OCTOBER 1, 2017

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

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Lead Management De-duplication Eloqua CRM 40

Capstone Insights

OCTOBER 1, 2017

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

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De-duplication Lead Management Eloqua CRM 40

Capstone Insights

OCTOBER 1, 2017

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

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De-duplication Lead Management Eloqua CRM 40

SmartBug Media

MAY 11, 2020

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward.

Marketo 59

Marketo De-duplication CRM Landing Page 59

SmartBug Media

APRIL 17, 2020

De-duplicate your leads. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management.

SMB 59

SMB Marketo De-duplication Recency 59

Conductor

FEBRUARY 18, 2020

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Hi guys! Welcome to 2020.

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De-duplication CTR SERP Google 65

Only B2B

NOVEMBER 28, 2019

Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a demand generation plan which is successful is not easy.

Demand Generation 62

Demand Generation Demand Plan Generation 62

Fathom

JULY 22, 2014

Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see. Along with spammy inbound links, duplicate content has been a major focus of the last few search engine algorithm updates. How to Fix Duplicate Content Issues.

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De-duplication Search Engine Tips Viral 94

seo.co

FEBRUARY 1, 2021

Perform an IP de-duplication check against other known websites. Before we ever consider using a website, we keep a list of other blacklisted sites in a spreadsheet from which we run a check for IP address duplication.

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Link Building Publisher Link Domain 63

ANNUITAS

MARCH 29, 2016

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

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De-duplication Statistics Field Blogger 111

LeanData

MARCH 25, 2014

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding.

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De-duplication Salesforce.com Lead Qualification Correlation 40

LeanData

MARCH 25, 2014

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding.

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De-duplication Salesforce.com Lead Qualification Correlation 40

Marketo

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Without a carefully thought-through data unification strategy and technology adoption roadmap, data quality can deteriorate rapidly, resulting in difficult data integration and transformation, and making it challenging to de-duplicate and standardize data from the different sources.

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De-duplication Exchange Marketo ROI 65

Vidyard

OCTOBER 10, 2017

You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. “To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes.

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De-duplication Video Youtube Vertical 101

Marketo

MAY 8, 2015

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients. Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another.

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De-duplication Field Marketo Demand Generation 105

What Works - What Doesn't

AUGUST 3, 2010

  One example is repeating familiar “pain points” ad nauseum, like the need to secure your servers in an age of hackers, or to de-duplicate your data to save money on hard drives. the cost of security, the performance hit of de-deduplication) that you tackle. OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service.

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De-duplication Rules Vendor Aging 58

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

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Lead Management De-duplication MQL Acquisition 40