Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information.

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De-duplication B to B Data Hygiene B2B 173

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

De-duplication 40

De-duplication POS Frequency Tagging 40

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

De-duplication 40

De-duplication POS Frequency Tagging 40

SmartBug Media

JUNE 2, 2021

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues.

CRM 80

CRM Media De-duplication Data Hygiene 80

Only B2B

MARCH 1, 2021

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. .

Marketing Automation Services 94

Marketing Automation Services Tools De-duplication List 94

Albacross

APRIL 20, 2022

Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., The new record matching mechanism eliminates duplicates and ensures data accuracy.

De-duplication 52

De-duplication Segmentation Hubspot CRM 52

Industrial Marketing Today

NOVEMBER 16, 2011

Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life.

Google 235

Google De-duplication Search Engine Curation 235

Marketo

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

Marketo 105

Marketo De-duplication Leads Lead 105

ActiveDEMAND

SEPTEMBER 1, 2022

Google Analytics 4 vs Universal Analytics. I Like Using Google Universal Analytics. Why Do I Have to Switch to GA4? In a nutshell, we all have to make the change to GA4 because Universal Analytics (UA) will be sunsetted in July 2023.

De-duplication 71

De-duplication API Privacy Analytics 71

Albacross

FEBRUARY 10, 2020

De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. For a long time, inbound traffic was the cornerstone of lead generation at Albacross. Primarily driven from SEO efforts, we consistently grew our organic traffic month on month.

Automation 87

Automation De-duplication Traffic Sales 87

6sense

JUNE 15, 2022

When your data is bad, your operations team now has to devote absurd amounts of their time in your CRM comparing lists, de-duplicating information, and becoming a data custodian. If your business can’t trust your internal data, you’re losing money — and a lot of it. .

Data Hygiene 62

Data Hygiene De-duplication Forecast CRM 62

6sense

JUNE 15, 2022

When your data is bad, your operations team now has to devote absurd amounts of their time in your CRM comparing lists, de-duplicating information, and becoming a data custodian. If your business can’t trust your internal data, you’re losing money — and a lot of it. .

Data Hygiene 62

Data Hygiene De-duplication Forecast CRM 62

ActiveDEMAND

MARCH 18, 2022

Without getting too crazy with your GA setup, you’ll get some duplicate conversions. These duplicate conversions are part of what causes over-reporting conversions , which can be a problem.

Analytics 65

Analytics Agency De-duplication Report 65

Fathom

JULY 22, 2014

Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see. Along with spammy inbound links, duplicate content has been a major focus of the last few search engine algorithm updates. How to Fix Duplicate Content Issues.

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De-duplication Tips Search Engine Viral 94

Biznology

MARCH 6, 2015

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database. If you believe the prior behavioral data is important, then take it as a duplicate, and put it in a separate field, not attributing it to the new company record.

Data Hygiene 174

Data Hygiene B2B De-duplication Database Marketing 174

ANNUITAS

NOVEMBER 10, 2016

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. *This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

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De-duplication Statistics Blogger Field 149

Marketo

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate.

Marketo 105

Marketo De-duplication Contact Rules 105

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

Intent 73

Intent Experience De-duplication Persona 73

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

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De-duplication Data Hygiene Vendor Mail 65

Capstone Insights

OCTOBER 1, 2017

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Lead Management 40

Lead Management De-duplication Eloqua CRM 40

Capstone Insights

OCTOBER 1, 2017

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

De-duplication 40

De-duplication Lead Management Eloqua CRM 40

Capstone Insights

OCTOBER 1, 2017

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

De-duplication 40

De-duplication Lead Management Eloqua CRM 40

6sense

MARCH 25, 2022

But platforms (like 6sense) use technologies that capture, de-anonymize, and analyze these intent signals, helping identify which accounts are most likely to buy … and therefore which to prioritize time and resources. The consumerization of B2B is well underway.

De-duplication 62

De-duplication MQL Automation Intent 62

LeadSquared

JULY 20, 2022

Lead Enrichment & De-duplication . Learn How Commitbiz Improved their Sales Efficiency with LeadSquared. “In In a short span of time, LeadSquared has helped us automate and transform our lead management process.

Efficiency 52

Efficiency De-duplication Bandwidth Ethics 52

Strategic-IC

SEPTEMBER 10, 2019

Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?. What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference?

De-duplication 58

De-duplication Hubspot Trends Buyer's Journey 58

Only B2B

NOVEMBER 28, 2019

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably.

Demand Generation 74

Demand Generation Plan Demand B2B 74

Televerde

FEBRUARY 20, 2020

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

De-duplication 52

De-duplication Demand Generation Marketing & Strategy Frequency 52

LeanData

AUGUST 25, 2021

Wherever your “swamp” begins, use applications to manage its maturation, including normalization, enrichment, de-duplication and more. Anyone with experience with systems thinking knows the danger of optimizing a component or subsystem independently and in isolation.

De-duplication 52

De-duplication Vendor Landing Page Analysis 52

SmartBug Media

MAY 11, 2020

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward.

Marketo 61

Marketo Media De-duplication CRM 61

SmartBug Media

APRIL 17, 2020

De-duplicate your leads. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management.

SMB 61

SMB Marketo Media De-duplication 61

Only B2B

NOVEMBER 28, 2019

Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a demand generation plan which is successful is not easy.

Demand Generation 62

Demand Generation Plan Demand B2B 62

ANNUITAS

MARCH 29, 2016

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

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De-duplication Statistics Blogger Field 111

Marketo

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Without a carefully thought-through data unification strategy and technology adoption roadmap, data quality can deteriorate rapidly, resulting in difficult data integration and transformation, and making it challenging to de-duplicate and standardize data from the different sources.

Marketo 75

Marketo De-duplication Exchange Conference 75

Moz

APRIL 14, 2020

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

Opt-out 61

Opt-out De-duplication Traffic URL 61

Televerde

NOVEMBER 4, 2019

Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. If there are duplicate records and no universal data standards, there will be no way to accurately track the number of truly qualified leads.

Forecast 40

Forecast De-duplication Demand Generation Lead Management 40

Conductor

FEBRUARY 18, 2020

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Hi guys! Welcome to 2020.

De-duplication 57

De-duplication CTR SERP Google 57

Televerde

SEPTEMBER 11, 2019

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. How exciting!

Marketing & Strategy 40

Marketing & Strategy De-duplication Demand Generation Planning 40

Marketo

MAY 8, 2015

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients. Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another.

Marketo 105

Marketo De-duplication Field CRM 105

6sense

AUGUST 27, 2021

The innovation we’ve been able to deliver to date is a direct result of our history and expertise in big data (and the hard work of mastering, cleansing, and de-duplicating), AI, and machine learning, all of which make 6sense uniquely different from current sales and marketing technologies. Jason Zintak, Chief Executive Officer at 6sense shares his bold vision for the future of revenue technology.

De-duplication 48

De-duplication Forrester Advertising Agency Vendor 48

Smashmouth Marketing

NOVEMBER 30, 2008

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk.

Ethics 100

Ethics Amazon De-duplication FAQ 100