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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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(Im)proving Content’s Impact Using Marketing Data Analytics


Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

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How to improve marketing ROI with clean data


Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Consolidate duplicate data : Determine what types of duplicate data pieces are within your system, merge them, and set automated de-duplication rules.

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Technical SEO 101: 8 Methods for Improving Technical SEO

There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first. Duplicate content. Google knows when content has little to no value to a visitor and will de-value web pages like this.

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Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues.

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AWS unveils AWS Entity Resolution


The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. AWS Entity Resolution helps organizations match, link and analyze records stored across multiple applications, channels and data stores.

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Pioneering the Use of AI for B2B Sales & Marketing


Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together. ZoomInfo’s DaaS solution — OperationsOS — is built to address these critical enterprise needs.