6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information.

Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

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Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

Building Your B2B Marketing Database

Biznology

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.

Build 157

6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

Integrate + LinkedIn: B2B Social Marketing Just Got Easier

Integrate

Marketers must also either manually clean and validate these spreadsheets or struggle with invalid, incomplete or duplicate leads in their database. With Integrate’s new native connector for LinkedIn, LinkedIn-generated leads are validated, de-duplicated and delivered to the marketer’s database as soon as they're generated – no spreadsheets or manual intervention required. We’ve got some BIG news today. We want to shout it from the rooftops!

How we Automate Outbound for sales

Albacross

De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. For a long time, inbound traffic was the cornerstone of lead generation at Albacross. Primarily driven from SEO efforts, we consistently grew our organic traffic month on month. This was the perfect complement to our low touch pricing model, where leads could sign up for a trial directly on the website without having to talk to a sales rep.

#AskTeleverde – Retro in Redondo Beach

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. As experts in all things sales and marketing, our clients look to us for guidance. The good news is, we’re here to help you as well. Our Executive Leadership Team is happy to answer your questions in our all-new #AskTeleverde series.

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money

Televerde

Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. If there are duplicate records and no universal data standards, there will be no way to accurately track the number of truly qualified leads.

Tips for Reducing Duplicate Healthcare Content

Fathom

Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see. Along with spammy inbound links, duplicate content has been a major focus of the last few search engine algorithm updates. How to Fix Duplicate Content Issues.

Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. *This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database. If you believe the prior behavioral data is important, then take it as a duplicate, and put it in a separate field, not attributing it to the new company record.

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. How exciting!

Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?. What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference?

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Lead Generation Optimization – By pulling all lead data into Infer Profile Management, marketers can score and de-duplicate records in order to compare quality across multiple vendors. Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Infer Inc. ,

Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Marketo

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate.

Why We Recommend “Unique” Lead Management

Capstone Insights

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Moz

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources.

YouTube Dominates Google Video in 2020

Moz

After minor de-duplication and clean-up, this data set yielded 258K searches with video carousels on page one. Posted by Dr-Pete In a study of 2.1M

Your Complete Marketo Migration Checklist

SmartBug Media

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward. In March 2020, a friend of mine moved from Cleveland to Los Angeles. He did the math, figured a U-Haul wasn’t worth it, and. my friend landed at LAX with two suitcases.

The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle.

SMB 47

Stop Wasting Time in Excel – Embrace R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Hi guys! Welcome to 2020.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding.

The Top 8 Reasons Your Video May Fail

Vidyard

You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. “To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes.

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Marketo

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients. Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another.

First Rule of Content Marketing: Don't Say Anything Dumb

What Works - What Doesn't

  One example is repeating familiar “pain points” ad nauseum, like the need to secure your servers in an age of hackers, or to de-duplicate your data to save money on hard drives. the cost of security, the performance hit of de-deduplication) that you tackle. OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk.

Ethics 100

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk.

Ethics 100

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.