Martech

JULY 26, 2023

The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. AWS Entity Resolution helps organizations match, link and analyze records stored across multiple applications, channels and data stores.

Work Management 71

Work Management De-duplication Marketing Management Ideal Customer Profiles 71

ActiveDEMAND

MARCH 18, 2022

Without getting too crazy with your GA setup, you’ll get some duplicate conversions. These duplicate conversions are part of what causes over-reporting conversions , which can be a problem. Leads need to be filtered well and de-duplicated as much as possible so that they’re accurate.

Marketing Analytics Tools 71

Marketing Analytics Tools Paid Search Agency Advertising Agencies Ad Agencies 71

Zoominfo

MARCH 15, 2022

Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together. ZoomInfo’s DaaS solution — OperationsOS — is built to address these critical enterprise needs.

Marketing AI 130

Marketing AI B2B Sales Enterprise Management B2B Marketing 130

Only B2B

MARCH 1, 2021

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . Data is the driving force of any business, it drives every aspect of analytics, customer conversation, and communication. .

Marketing Automation Services 118

Marketing Automation Services Tools De-duplication Marketing Management 118

seo.co

NOVEMBER 5, 2021

Problems with canonicalization are somewhat similar to issues with duplicate content. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site. Scan your site for any pieces of duplicated content, and get rid of them or use redirects to mask one iteration in favor of the other.

Lead Scoring 131

Lead Scoring Lead Ranking Google De-duplication 131

LeanData

APRIL 17, 2017

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

Albacross

APRIL 20, 2022

Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., The new record matching mechanism eliminates duplicates and ensures data accuracy. We’ve enhanced the record matching process for Hubspot users. country, address, LinkedIn URL) instead of only a select few.

De-duplication 52

De-duplication Hubspot Marketing Prospects CRM 52

Salesforce Marketing Cloud

APRIL 21, 2022

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As Marketers are also more focused on first-party data.

Top of Funnel 98

Top of Funnel Digital Marketing Funnels Privacy Analytics 98

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. just rephrased. Entity Identification. Named Entities.

De-duplication 40

De-duplication Lead Ranking POS Curation 40

Contify

SEPTEMBER 21, 2017

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. just rephrased. Entity Identification. Named Entities.

De-duplication 40

De-duplication Lead Ranking POS Curation 40

Conductor

FEBRUARY 18, 2020

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Notably, the celebrity website TMZ took a big hit after the update, though retailers seem to have been largely unscathed.

De-duplication 71

De-duplication CTR SERP Google 71

LeanData

APRIL 17, 2017

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

seo.co

JANUARY 18, 2021

Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. . + 9 black hat content marketing tactics to avoid. +

SEO 76

SEO Tactics De-duplication Keywords 76

SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. The human element is another component that contributes to data deterioration.

B2B 52

B2B Ideal Customer Profiles B2B Sales De-duplication 52

Zoominfo

FEBRUARY 12, 2019

Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 172

Lead Ranking Lead Management Lead Scoring Sales Qualified Leads 172

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data' This can be an expensive, but very helpful, tool.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Rev

FEBRUARY 15, 2023

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Ensure data integrity by regularly auditing data sources and implementing processes for data hygiene, including data enrichment and de-duplication. Consider implementing new solutions as appropriate.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking Marketing Analytics Tools 78

Martech

JANUARY 30, 2022

But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. If you find yourself spending more time normalizing data or de-duplicating contact records, and less time executing campaigns or evaluating campaign performance, it might be time to automate data integration.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Organization 87

Moz

FEBRUARY 4, 2020

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). We also debated whether duplicating data in rankings reports added value for customers or just created confusion. Cool your jets, Starscream.

Positioning 72

Positioning SERP CTR De-duplication 72

ClearVoice

AUGUST 27, 2019

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Duplicate content. You most likely don’t approach content and site development with the aim of creating duplicate content. So stop them. Categories.

SEO 92

SEO Tactics De-duplication Lead Scoring 92

Televerde

FEBRUARY 20, 2020

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

Marketing Automation Services 52

Marketing Automation Services De-duplication Marketing Automation Planning 52

Capstone Insights

OCTOBER 1, 2017

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? Data management. lead score change, status value change, or any field value change).

Lead Management 40

Lead Management Lead Ranking Lead Scoring De-duplication 40

seo.co

MARCH 22, 2021

Pages can get de-indexed. There are many reasons web pages get de-indexed: The page collected too many poor-quality backlinks. This is why you should check your site for 404 errors regularly so you can fix them before your content gets de-indexed. For example, Google de-indexed 10.5 The page uses cloaking. Gateway pages.

Lead Scoring 91

Lead Scoring Lead Ranking Marketing Budget De-duplication 91

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records.

De-duplication 48

De-duplication Lead Scoring Lead Ranking Leads 48

Martech Advisor

DECEMBER 27, 2019

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Step 2: Streamline Data Availability.

De-duplication 63

De-duplication Work Management Marketing Management Marketing Automation Services 63

Capstone Insights

OCTOBER 1, 2017

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

Lead Ranking 40

Lead Ranking Lead Management Lead Scoring Marketing Automation Services 40

Capstone Insights

OCTOBER 1, 2017

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

Work Management 40

Work Management Lead Ranking Marketing Management Marketing Automation Services 40

Televerde

NOVEMBER 4, 2019

Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

Top of Funnel 40

Top of Funnel Forecasting Lead Management Sales Qualified Leads 40

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Here are 5 ways to keep your database clean and in compliance.

De-duplication 48

De-duplication Contact Marketing Email Marketing Marketing Automation Services 48

ANNUITAS

NOVEMBER 10, 2016

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. This is where R truly shines: in the two minutes it would take for Excel to even open the spreadsheet, R can both load your spreadsheet and complete whatever ETL you need.

De-duplication 174

De-duplication Statistics Blogger Spending 174

ActiveDEMAND

SEPTEMBER 1, 2022

The fragmented customer journey that Universal Analytics had difficulty tracking is now recognized as a single user journey in GA4.

Analytics 80

Analytics Google De-duplication API 80

Martech Advisor

DECEMBER 27, 2019

In some cases, initiatives can be scaled back or de-prioritized when they do not have the necessary statistics and measurements required to verify their value. Avoid Duplicated Efforts. Duplications of effort, misalignment, and inefficiencies are common occurrences in any organization. This was reduced by 5% in Year 1, 7.5%

ROI 61

ROI Marketing Management De-duplication Lead Ranking 61

Convince & Convert

APRIL 22, 2016

The right solution allows you to match, cleanse, de-duplicate, and standardize all your data. Avoid Duplicate Leads. These duplicate emails happen because there are duplicate leads—quality leads that were classified wrong or entered twice. You need to target prospects based on who they are as well as what they do.

Lead Scoring 85

Lead Scoring Lead Ranking Leads Lead 85

Zoominfo

FEBRUARY 12, 2019

Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 100

Lead Ranking Lead Management Lead Scoring Sales Qualified Leads 100

SmartBug Media

MAY 11, 2020

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward. Assess disengaged leads.

Marketo 66

Marketo Marketing Automation Services Landing Pages Planning 66

Biznology

AUGUST 26, 2013

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Promotion history (record of outbound and inbound communications). Customer service history. Source (where the data came from, and when). Fulfillment systems.

B2B Marketing 80

B2B Marketing Planning B2B Advertising Agencies 80