6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Customers interact with us through a variety of channels, and often provide us with conflicting information.

Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

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Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. And to make things complex, the feature set for de-duplication varies substantially from that for tagging or classification or topic modeling. which are not useful for de-duplication.

List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. .

Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues.

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What’s New with Albacross in April

Albacross

Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., The new record matching mechanism eliminates duplicates and ensures data accuracy.

10 New Google Algorithm Changes Announced

Industrial Marketing Today

Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life.

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6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. Marketers often hesitate to automate de-duplication (the process of removing duplicate leads ) and prefer to eyeball duplicates and merge records manually due to fear of eliminating the wrong records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

Bad Data Hygiene Is a $13M Problem for Your Company. Here’s How 6sense Solves It.

6sense

When your data is bad, your operations team now has to devote absurd amounts of their time in your CRM comparing lists, de-duplicating information, and becoming a data custodian. If your business can’t trust your internal data, you’re losing money — and a lot of it. .

Bad Data Hygiene is a $3.1T Problem — Here’s How 6sense Solves It

6sense

When your data is bad, your operations team now has to devote absurd amounts of their time in your CRM comparing lists, de-duplicating information, and becoming a data custodian. If your business can’t trust your internal data, you’re losing money — and a lot of it. .

How we Automate Outbound for sales

Albacross

De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. For a long time, inbound traffic was the cornerstone of lead generation at Albacross. Primarily driven from SEO efforts, we consistently grew our organic traffic month on month.

Google Analytics vs ActiveDEMAND Agency Reporter

ActiveDEMAND

Without getting too crazy with your GA setup, you’ll get some duplicate conversions. These duplicate conversions are part of what causes over-reporting conversions , which can be a problem.

Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

Lead Enrichment & De-duplication . Learn How Commitbiz Improved their Sales Efficiency with LeadSquared. “In In a short span of time, LeadSquared has helped us automate and transform our lead management process.

Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database. If you believe the prior behavioral data is important, then take it as a duplicate, and put it in a separate field, not attributing it to the new company record.

Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. *This post first ran March 2016 via ANNUITAS.com. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

Why AI is Replacing Automation for Winning Revenue Teams

6sense

But platforms (like 6sense) use technologies that capture, de-anonymize, and analyze these intent signals, helping identify which accounts are most likely to buy … and therefore which to prioritize time and resources. The consumerization of B2B is well underway.

Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Marketo

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. So proactively scrub your data on a regular basis and eliminate duplicate leads as they come in. Of course, you need to delete with caution, even when there is a duplicate.

Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

Why We Recommend “Unique” Lead Management

Capstone Insights

Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably.

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?. What takeaways do the Strategic team have after HubSpot’s annual INBOUND conference?

#AskTeleverde – Retro in Redondo Beach

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

The Minimum Value Data Point as Key Criteria in Your Data Management

LeanData

Wherever your “swamp” begins, use applications to manage its maturation, including normalization, enrichment, de-duplication and more. Anyone with experience with systems thinking knows the danger of optimizing a component or subsystem independently and in isolation.

Tips for Reducing Duplicate Healthcare Content

Fathom

Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see. Along with spammy inbound links, duplicate content has been a major focus of the last few search engine algorithm updates. How to Fix Duplicate Content Issues.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a demand generation plan which is successful is not easy.

Your Complete Marketo Migration Checklist

SmartBug Media

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Understand your CRM administrator’s strategy for managing duplicates going forward.

The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. But its potential goes far beyond email and event management.

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Stop Wasting Time in Excel – Embrace R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Moz

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

3 Ways to Keep Your MarTech Stack Tidy

Marketo

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Without a carefully thought-through data unification strategy and technology adoption roadmap, data quality can deteriorate rapidly, resulting in difficult data integration and transformation, and making it challenging to de-duplicate and standardize data from the different sources.

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money

Televerde

Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. If there are duplicate records and no universal data standards, there will be no way to accurately track the number of truly qualified leads.

January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Hi guys! Welcome to 2020.

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates. So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. How exciting!

Welcome to the RevTech Revolution

6sense

The innovation we’ve been able to deliver to date is a direct result of our history and expertise in big data (and the hard work of mastering, cleansing, and de-duplicating), AI, and machine learning, all of which make 6sense uniquely different from current sales and marketing technologies. Jason Zintak, Chief Executive Officer at 6sense shares his bold vision for the future of revenue technology.

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Marketo

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients. Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk.

Ethics 100

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Amazon Mechanical Turk is based on the idea that there are still many things that human beings can do much more effectively than computers, such as identifying objects in a photo or video, performing data de-duplication, transcribing audio recordings, or researching data details. Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk.

Ethics 100