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How AI Results are Impacting Organic Search Traffic and What You Can Do About It

Webbiquity

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. Per Bounteous , “Early testing has concluded that AI Overview could lead to an 18-64% decrease in organic traffic for some websites, particularly involving Informational-type queries.”

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How to resolve unassigned traffic in GA4

Martech

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups. Cross-network.

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How AI is changing the rules of web traffic

Martech

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think.

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ChatGPT growing as a traffic referrer, reshaping search behavior, report says

Martech

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. The types of sites getting more referral traffic from ChatGPT than Google include: OpenAI-related domains, tech and AI-focused platforms.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business. As long as the money’s coming in, you see traffic and conversions. Want to drive traffic to a new product page?

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10 Effective Strategies to Drive Free Traffic from Facebook to Your Website

Optinmonster

If youre looking to drive traffic to your website without spending on ads, Facebook is one of the best platforms to explore. At OptinMonster , weve helped thousands of businesses use digital platforms, including Facebook, to boost traffic and grow their online presence. This targeted approach boosts conversions and traffic retention.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO).

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3 Quick Ways Small Teams Can Marry Inbound & ABM to Supercharge Growth

Speaker: Caroline Van Dyke, Head of ABM Content, RollWorks

How the precision of account data can take inbound traffic to the next level. This info-packed July 22 session will cover: How to stop wasting precious budget and prioritize joint marketing & sales touches. July 22, 2021 at 9:30 am PDT, 12:30 pm EDT, and 5:30 pm BST.