Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. The post Are Press Releases Still Good For SEO? Learn how to employ them as part of your online strategy. . appeared first on Search Engine Journal. Content Creation SEO

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8 Unconventional Ways To Land Press Coverage

BuzzSumo

Digital PR

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Ontraport Survey Press Release

Ontraport

The post Ontraport Survey Press Release appeared first on The Ontraport Blog. Half of Entrepreneurs Believe They Cannot Step Away from Their Business for Even a Week. Survey Shows Many Small and Medium-Sized Business Owners are Encumbered With Daily Tasks That Could Be Automated.

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Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. The post Are Press Releases Still Good For SEO? Learn how to employ them as part of your online strategy. . appeared first on Search Engine Journal. Content Creation SEO

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How To Write a Press Release

SEMrush

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it. Content Marketing

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Don’t Publish a Press Release. Create a Product Story Instead

Contently

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. The post Don’t Publish a Press Release. 88 Acres: How Microsoft Quietly Built the City of the Future….

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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How To Write And Distribute Press Releases

BuzzSumo

Digital PR

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How to Find & Brainstorm Press Release Topics & Titles

seo.co

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough.

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.

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6 Fixes to the Most Pressing Content Creation Challenges

DivvyHQ

What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

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Why You Should Press Pause on Your Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.

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What is the Difference Between a MAT Release and a Press Release?

Brandpoint

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury.

Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success

MindFire

The post Press Release – MindFire, Inc. Expands Agency Offerings, Names Leta Wood as Vice President Of Customer Success appeared first on MindFire, Inc. Thought Leadership

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How to Drive Organic Impact with Press Content (Webinar Highlights)

MarketMuse

The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse. A public relations and content marketing masterclass. Webinars

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Get press yourself: How to come up with media-worthy stories to get your business featured in top-tier media

ConvertKit

There are three reasons that usually hold people back from getting press and media attention for their business: Most entrepreneurial creators typically think they’re not ready yet for press, so they wait for some mythical “someday” when they are “ready.”. The hidden benefits of press.

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8 Steps to a Standout Press Release

Hinge Marketing

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief.

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What Can the Printing Press Teach Us About Handling Disinformation?

Content Science Review

The post What Can the Printing Press Teach Us About Handling Disinformation? Colleen Jones looks back at the impact of mass printing for clues about how to deal with disinformation and improve today's content situation.

6 Tips for Getting Free Press For Your B2B Business

BenchmarkONE

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle.

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PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan

BenchmarkONE

The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. Louis, MO – January 6, 2021 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions for SMBs, today announces the launch of the Free Forever plan. .

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Press Readiness 101: Mastering Your Media Interview

Walker Sands

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines.

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Are Press Releases Still Relevant in Today’s Age of Social Media?

B2B Digital Marketer

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media.

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Press Release Distribution Services: 6 Important Features To Consider via @sejournal, @Newswirejet

Search Engine Journal

Looking for a press release distribution partner? The post Press Release Distribution Services: 6 Important Features To Consider appeared first on Search Engine Journal. Consider these seven elements to get the best possible results for your PR campaigns.

5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services.

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. For example, sending a new product press release about an industrial dust collector for welding applications to a trade publication for the welding industry is a direct hit. All from a press release. 6 Benefits of B2B Press Releases.

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True Influence® Announces Record Year for Growth – The Daily Press

TrueInfluence

Share The post True Influence® Announces Record Year for Growth – The Daily Press appeared first on True Influence. Press CoveragePRINCETON, N.J.,

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How To Hack Your Way Into The Press

Marketing Insider Group

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time. While a front page spot. Marketing Strategy

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The Top 9 Features of Pilot Press

Ontraport

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin. Membership Sites

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Press Mention - MatchCraft Announces Support for Google Smart Bidding

Matchcraft

Los Angeles, Calif. August 23, 2021) - Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology. Read More. Newsroom

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How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples

ClearVoice

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

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Reputation Celebrates Social Media #1 Ranking in G2 Awards and Announces Availability of Social Publishing Free Trial

Nuvi

Press Room press public press

Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy

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Tips for Writing a Dynamic Press Release

Launch Marketing

Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. Check out our News section here for examples of press release topics. You just launched a killer new mobile app.

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

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Google May Treat Press Releases Different From Other Content via @MattGSouthern

Search Engine Journal

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.

Hot off the Press: Empowered CMO Network 2021 Report

6sense

The post Hot off the Press: Empowered CMO Network 2021 Report appeared first on 6sense Last year was, how should we put it… weird? At times, CMOs were on overdrive modifying plans, reinventing workstreams, and watching out for the wellbeing of employees, customers, and other stakeholders.

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Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing

Lake One

The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. Sometimes a new channel, platform, or tool comes along in the business world that you just know is here to stay. At least for a while. Video is one of them.

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