7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. This is also the case for press releases.

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Four Things Smart Marketers Do With Press Coverage

Modern B2B Marketing

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. but I urge you to consider the page where I spend most my time: the press room.

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Trending Sources

How To Hack Your Way Into The Press

Marketing Insider Group

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group.

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Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."

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Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]

Hubspot

Armed with a handful of tools, they dug into the data to determine exactly how media coverage affects press mentions, organic traffic, and backlinks. So is it true that all press is good press? In business, getting ahead often hinges on our ability to get noticed.

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Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Also, be sure to use spell checker and the Press Release Grader from HubSpot. Free Press Releases.

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Naturally, the worth of the press release often comes into question.

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Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention.

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3 Reasons To Press Record at Your Next Event

Vidyard

Live streaming your event content is an absolute must if you’re looking to increase the eyes on your keynotes and product presentations, but don’t forget to press record on that live steam. The post 3 Reasons To Press Record at Your Next Event appeared first on Vidyard.

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Introducing the Modern Press Release

Modern B2B Marketing

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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How to Earn Free Press for Your Business When You Have No Connections

Hubspot

So how do you build press for a startup when you have no connections? How To Get Free Press For Your Startup When You Have No Connections. You can leverage remarkability to receive press by doing something remarkable. 5) Prepare necessary press assets in advance.

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How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. Given all the online channels now available to consumers, people who want attention often skip the press and go straight to the consumer.

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9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

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Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

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How to Be More Creative When You’re Pressed for Time

Marketing Insider Group

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. “I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? And this, my friends, is where press releases factor in. Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''.

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How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. The simple press release should have died years ago. Startups, whenever possible, should not put out a press release.

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10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. A press release is a good way to do it.

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

How to Optimize Press Releases for Search Engines

EMagine B2B Blog

While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. Part of your website optimization lies not only in the page’s content, but rather, in your assets.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

Don’t Underestimate the Power of Press Releases: 4 Ways to Make Your Press Releases Work Stronger

EMagine B2B Blog

The press release has been around since before most of the technology we use to promote our business. And yet, many companies fail to utlize the power of press releases, both from a branding and from a traffic and lead standpoint. Lee Odden from toprankblog.com says “Online PR and social promotion (not just guest blog [.]. Online Marketing Social Media

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Press Releases: Creative, “New School” Ideas for Driving Results

Fathom

Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for press releases, and discussed ways press releases have driven business results that matter.

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What to Do After You Press Record: A Formula for Videos People Love

Content Marketing Institute

The post What to Do After You Press Record: A Formula for Videos People Love appeared first on Content Marketing Institute. People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949.

Have an Outdated Press Page on Your Website? Here's How to Fix It

Hubspot

The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The traditional press page starts to collect dusty pixels.

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict.

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

Lee states, "Offering RSS feeds for groups of press releases creates some interesting opportunities for the distribution of optimized press releases and SEO." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week

Hubspot

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot. which basically means that search engine optimized press releases and guest posts could end up hurting your marketing, not helping it.

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Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

SnapApp

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months.

Report: Content Development is Most Pressing SEO Issue for Enterprise Marketers

KoMarketing Associates

percent) claimed that content development was their most pressing SEO issue in 2017. When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development.

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Don’t send every press release to everyone.

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5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1.

Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. Her employer, a B2B electronics manufacturer, regularly uses press releases that have been optimized for search engines.

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Done right, press releases are still a great marketing weapon

EMagine B2B Blog

With the variety of channels for getting business information directly to (prospective) customers, it’s understandable that more than a few marketers have questioned why anyone uses press releases anymore. We still generate them here at eMagine, so clearly we believe they’re still useful. But we thought it might help to consult a higher authority; and [.]. B2B Web Strategy Lead generation

Digital Marketing Agency’s Online Experts Produce Engaging Content for Their Clients « MarketersMedia – Press Release Distribution Services – News Release Distribution Services

Opentopic

Opentopic blog >> marketersmedia.com CEO of Yurz, Inc., goes into detail about how to get customers to stay on company websites in order to leave a lasting impression. — Big and small business often struggle to keep customers’ attention long enough to actually make an impact on them. A big part of a successful marketing platform, is providing engaging content. Marketing Technology Cmo undefined

The ugly side of digital transformation

Biznology

A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral.

Get Backlinks with your own Press Releases

EMagine B2B Blog

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy. So how can you effectively use your press releases to get links back to your site? Write your press release about something truly newsworthy.