Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.

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How To Write a Press Release

SEMrush

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it. Content Marketing

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How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Recipe for Potent Press Release Headlines.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. This is also the case for press releases.

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.

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6 Tips for Getting Free Press For Your B2B Business

BenchmarkONE

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . For some press opportunities, it’s all about coming up with a unique angle.

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8 Steps to a Standout Press Release

Hinge Marketing

One way to obtain earned media is to write a press release that is both newsworthy and suited to the journalists’ beat. Like any good story, a successful press release is as much about content as context. Press releases are meant to be informative yet brief.

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Earn Press Coverage for Your Brand in 5 Steps [Case Study]

Moz

In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage. There are easy ways you can amplify your press coverage, and use it fuel even greater success going forward. Maximize Your B2B Press Coverage and Kick Some Major PR Butt.

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Yet so many press releases are pro forma with all the excitement of an IRS manual. Imagine your press release as a meal. Timing can essentially make or break a press release.

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PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan

BenchmarkONE

The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. Louis, MO – January 6, 2021 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions for SMBs, today announces the launch of the Free Forever plan. .

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How to Drive Organic Impact with Press Content (Webinar Highlights)

MarketMuse

The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse. A public relations and content marketing masterclass. Webinars

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

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How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples

ClearVoice

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

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True Influence® Announces Record Year for Growth – The Daily Press

TrueInfluence

Share The post True Influence® Announces Record Year for Growth – The Daily Press appeared first on True Influence. Press CoveragePRINCETON, N.J.,

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How To Hack Your Way Into The Press

Marketing Insider Group

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time. While a front page spot. Marketing Strategy

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? A recent study showed that more than a third of journalists still get their story ideas from press releases -- and another 88% of journalists found the press releases they read valuable. Why Storytelling Enhances Press Release Best Practices.

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5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services.

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Tips for Writing a Dynamic Press Release

Launch Marketing

Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. Check out our News section here for examples of press release topics. You just launched a killer new mobile app.

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

Google May Treat Press Releases Different From Other Content via @MattGSouthern

Search Engine Journal

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.

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6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. For example, sending a new product press release about an industrial dust collector for welding applications to a trade publication for the welding industry is a direct hit. All from a press release. 6 Benefits of B2B Press Releases.

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The Top 9 Features of Pilot Press

Ontraport

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin. Membership Sites

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

ClickZ

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

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How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. How to use it to promote your press. How to use your blog to run a lead campaign based on your recent press. Okay, now that you've got that under your belt, let's talk about how to use your blog to promote your press. How to Use Your B2B Blog to Promote Your Press.

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PRESS RELEASE: BenchmarkONE Launches New Features: Dynamic Content and Teams

BenchmarkONE

The post PRESS RELEASE: BenchmarkONE Launches New Features: Dynamic Content and Teams appeared first on Hatchbuck.

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Part 2: A Dedication to the Marketing Specialists Waiting to Press Send

Litmus

Are terrified when you press “send” or “schedule” every single time. The post Part 2: A Dedication to the Marketing Specialists Waiting to Press Send appeared first on Litmus. I’m curious: for those reading this blog, how many of you….

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Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

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Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy

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How a press release can be spun into content gold

Integrated B2B

When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. It’s the same with press releases.

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Part 2: A Dedication to the Marketing Specialists Waiting to Press Send

Litmus

Are terrified when you press “send” or “schedule” every single time. The post Part 2: A Dedication to the Marketing Specialists Waiting to Press Send appeared first on Litmus. I’m curious: for those reading this blog, how many of you….

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions. Why Should You Consider Press Release Distribution? Say you’ve decided to include press release writing into your company tasks and budget. Businesses usually have an in-house press release writer.

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How to Be More Creative When You’re Pressed for Time

Marketing Insider Group

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. “I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable. The show is intended to inspire you to use the craft of creativity to build something meaningful. Many who listen are already building […].

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