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How to Find & Brainstorm Press Release Topics & Titles

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. more attention. earn brand mentions.

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Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. The post Are Press Releases Still Good For SEO? Learn how to employ them as part of your online strategy. . appeared first on Search Engine Journal.

SEO 91

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8 Unconventional Ways To Land Press Coverage



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What Can the Printing Press Teach Us About Handling Disinformation?

Content Science Review

The post What Can the Printing Press Teach Us About Handling Disinformation? Colleen Jones looks back at the impact of mass printing for clues about how to deal with disinformation and improve today's content situation. appeared first on Content Science Review.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

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Should You Hire Someone to Write a Press Release? The Pros & Cons


Outsourcing press releases—and public relations in general—is quickly becoming a common practice in today’s business landscape. But does that mean you should definitely have a professional take care of your press releases? But does that mean you should definitely have a professional take care of your press releases?

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Four Things Smart Marketers Do With Press Coverage

Adobe Experience Cloud Blog

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. Even though press coverage isn’t an endorsement, sharing articles where your company is reported on externally adds legitimacy to your narrative.

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PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan


The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale.

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Part 2: A Dedication to the Marketing Specialists Waiting to Press Send


Are terrified when you press “send” or “schedule” every single time. The post Part 2: A Dedication to the Marketing Specialists Waiting to Press Send appeared first on Litmus. Are a one-person email team at your current company (or have been in the past). Have imposter syndrome when it comes to your email skills.

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Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention. Your press release will get a 1 second visual scan. Do not use your logo.

Press 78
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How to Be More Creative When You’re Pressed for Time

Marketing Insider Group

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. The show is intended to inspire you to use the craft of creativity to build something meaningful. Many who listen are already building […].

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Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing

Lake One

The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. As a Vidyard Partner , we’re here to help you turbocharge your growth engine with video for sales and marketing. Book a free 15-minute strategy session with a Lake One Video expert.

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Earn Press Coverage for Your Brand in 5 Steps [Case Study]


In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content.

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What You Can Learn from Steve Jobs' Press Release

Tomorrow People

Have you read the press release from Steve Jobs on his resignation? If not, I suggest you do. It’s simple, straightforward and honest, and a great example for others to emulate. Here’s why we like it: 1) It Answers Questions without Added Fluff.

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Get Backlinks with your own Press Releases

EMagine B2B Blog

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy.

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions


Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers. The post Oxford University Press former CMO weighs in on martech challenges, trends, and predictions appeared first on ClickZ.

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Is marketing the press secretary or attorney general?

Velocity Partners

This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. The press secretary broadcasts things to the market. – Image credit The post Is marketing the press secretary or attorney general? The title must be earned.

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Top 10 Tips For Writing A Successful B2B Press Release

Floodlight New Marketing

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an event. A press release Read More.

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What to Do After You Press Record: A Formula for Videos People Love

Content Marketing Institute

The post What to Do After You Press Record: A Formula for Videos People Love appeared first on Content Marketing Institute. Grow your knowledge about taking a strategic approach to growing subscribers with your content and attend Intelligent Content Conference March 20-22 in Las Vegas.

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4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot. A misquote can sink a company’s stock price. Then she hung up.

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Press Mention - MatchCraft Announces Support for Google Smart Bidding


Los Angeles, Calif. August 23, 2021) - Award-winning MarTech company, MatchCraft, now supports Google Smart Bidding alongside its proprietary bidding & budget management technology. Read More.

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When Press Releases Do (and Don't) Help Your Marketing


When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

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Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Content Marketing Institute

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading →

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How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage


Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Awareness of the baselines for time to secure press enables you and your team to not just plan strategies and capacities, but also the content of your campaigns.

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Don't Press the Pause Button after Sales - 7 Commandments of B2B Customer Retention


Sales is not where your marketing ends. It is only the beginning of the next chapter - retention. Customer retention is the key to driving your B2B business. Going by one of the most widely used sales theory - 20% of your customers drive 80% of your sales - it is only natural that customer retention keeps topping the charts every year.

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How to Earn Free Press for Your Business When You Have No Connections


So how do you build press for a startup when you have no connections? How To Get Free Press For Your Startup When You Have No Connections. You can leverage remarkability to receive press by doing something remarkable. Trends emerge is every industry that can help propel your search for free press without connections.

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What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press


What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more.

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Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR


Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®.

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What Is Marketing?

Marketing Insider Group

Marketing is a press release. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. And more recently, Marketing is […]. The post What Is Marketing? appeared first on Marketing Insider Group.

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What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer


Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers.

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Are you making these common PR mistakes?


Press releases are a popular tactic to gain media attention for your brand. So, before you send your final press release copy onto the newswires, check for these common mistakes and ask yourself the following questions: Is your headline too long? Lists or bullet points are great for press releases. Image Credit: Isentia.

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The Importance of Public Relations in Marketing

SmartBug Media

Media Relations There are a few elements that fall under media relations, such as press releases, expert sourcing, and thought leadership. Media relations can be used to boost marketing efforts through sharing and promoting earned coverage or posting press releases on their channels to announce new products, services, or initiatives.

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Press Release: Kaon Fuels Enterprise WebVR Adoption, Showing Immersive Experiences and Interactive 3D Products in Virtual Reality


Kaon Interactive Takes Sales & Marketing Applications to the Next Level With WebVR.

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7 Steps To Building A Kickass Digital PR Campaign via @sejournal, @gregjarboe

Search Engine Journal

Enchant the press (and the public) by leveraging tools specific to news search intent, so you can build a campaign with a huge following. The post 7 Steps To Building A Kickass Digital PR Campaign appeared first on Search Engine Journal.

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Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article.

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5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO


The market intelligence software Klue , for instance, automatically collects millions of data points from across the internet to understand what your audience discusses in the press, social media, product reviews, and elsewhere. Klue also specializes in giving clients insight into where their competitors are ranking in these channels.

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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Myth #6: PR professionals just write press releases. While press releases are a major part of public relations tactics, it is just one facet of PR. How to Improve Your Press Release Best Practices with Storytelling. But crisis management doesn’t just come on the scene when negative press surfaces.

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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Multimedia press releases spread news faster. Multimedia press releases use links, videos and images to tell the story, and they attract attention. A blogger may grab an image.