For Immediate Release: Increase Visibility with These Press Release Basics

Act-On

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases

Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. The 4 Culprits of Sucky Press Release Writing.

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How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases.

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Key Trends in Marketing: Thought Leadership

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world?

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage.

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. Imagine your press release as a meal.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit.

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How To Hack Your Way Into The Press

Marketing Insider Group

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group.

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

ClickZ

Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? Why Storytelling Enhances Press Release Best Practices.

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.

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How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. How to use it to promote your press. How to Use Your B2B Blog to Promote Your Press.

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Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy

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Introducing the Modern Press Release

Marketo

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

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How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. Given all the online channels now available to consumers, people who want attention often skip the press and go straight to the consumer.

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The Top 9 Features of Pilot Press

Ontraport

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin. Membership Sites

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Reviews and press coverage still matter for movies

Parse.ly

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. The post Reviews and press coverage still matter for movies appeared first on Parse.ly.

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How to Be More Creative When You’re Pressed for Time

Marketing Insider Group

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. “I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable.

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10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. A press release is a good way to do it.

Four Things Smart Marketers Do With Press Coverage

Marketo

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. but I urge you to consider the page where I spend most my time: the press room.

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Not All Press Is Good Press

Hubspot

One refrain that I think might benefit from re-evaluation is “any press is good press.” While an argument remains that bad press will still drive attention and awareness, negative perceptions can be damaging to your company. Conventional wisdom gets outdated.

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Can Financial Advisors Use Press Releases For Marketing?

FMG Suite

Have you considered utilizing press releases for your marketing strategy? Whether you actually send them to local publications, or just […]. Marketing Tips

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TECHNOLOGY SERVICES GROUP SUCCESSFULLY BENCHMARKS 11 BILLION DOCUMENT REPOSITORY WITH AMAZON WEB SERVICES – PRESS RELEASE

Technology Services Group

Case Study DynamoDB ECM Landscape Migrations OpenContent Management Suite OpenMigrate Press ReleaseChicago, IL. June 25th, 2019 – Technology Services Group, Inc.

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What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press

SEMrush

What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more.

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How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.

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Eight Ways to Get More Out of Your Press Release

KEO Marketing

Press releases are an important part of a business’s communication process. If you invest in creating a great press release , you want to get the most of it. Here are eight tips for creating an online press release that will get media attention.

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Report: Content Development is Most Pressing SEO Issue for Enterprise Marketers

KoMarketing Associates

percent) claimed that content development was their most pressing SEO issue in 2017. When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development.

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3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

B2B PR Sense

You’ve worked hard to gain press mentions. If you want your press to become evergreen, you’ll have to make it that way. Don’t rely on happenstance or the whims of the media world to dictate how your press will be used. Press and Your B2B Newsroom.

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Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."

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Press Releases: Creative, “New School” Ideas for Driving Results

Fathom

Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for press releases, and discussed ways press releases have driven business results that matter.

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