For Immediate Release: Increase Visibility with These Press Release Basics

Act-On

Follow these simple steps to write an informative and engaging press release that’s sure to gain traction with major publications. Public Relations PR best practices press releases

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. The 4 Culprits of Sucky Press Release Writing.

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How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases. If only all press release headlines incorporated that measure of clarity, but without the negative press attention. Recipe for Potent Press Release Headlines.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get. This is also the case for press releases.

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Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus.

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Google May Treat Press Releases Different From Other Content via @MattGSouthern

Search Engine Journal

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller. The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.

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PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan

BenchmarkONE

The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. Louis, MO – January 6, 2021 – BenchmarkONE, a leading software as a service provider of sales and marketing solutions for SMBs, today announces the launch of the Free Forever plan. .

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How to Drive Organic Impact with Press Content (Webinar Highlights)

MarketMuse

The post How to Drive Organic Impact with Press Content (Webinar Highlights) appeared first on MarketMuse. A public relations and content marketing masterclass. Webinars

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15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage. There are easy ways you can amplify your press coverage, and use it fuel even greater success going forward. Maximize Your B2B Press Coverage and Kick Some Major PR Butt.

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. And indeed press release headlines make excellent Twitter bait. Yet so many press releases are pro forma with all the excitement of an IRS manual. Imagine your press release as a meal. Timing can essentially make or break a press release.

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How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples

ClearVoice

How do you create a successful press kit or media kit? Before we get into the winners of the medium along with some things you should never do, it would probably help to define just exactly what a press kit is and why you need to create them. Press kits vs. media kits. “A

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6 Tips for Getting Free Press For Your B2B Business

BenchmarkONE

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Whether you’re trying to gain new customers, increase your reputation, or increase website traffic, press is a solution that’s a fit for businesses of any size or industry. For some press opportunities, it’s all about coming up with a unique angle. Ways to Get Free Press.

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

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5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

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Tips for Writing a Dynamic Press Release

Launch Marketing

Now it’s time to promote your company update with a press release. Here are six tips on how to write a powerful press release. Check out our News section here for examples of press release topics. You just launched a killer new mobile app.

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How To Hack Your Way Into The Press

Marketing Insider Group

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time. While a front page spot. Marketing Strategy

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Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? A recent study showed that more than a third of journalists still get their story ideas from press releases -- and another 88% of journalists found the press releases they read valuable. Why Storytelling Enhances Press Release Best Practices.

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. An effective EPK (electronic press kit), like its printed predecessor, is designed to help members of the media develop stories related to your business, products, or services.

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

Part 2: A Dedication to the Marketing Specialists Waiting to Press Send

Litmus

Are terrified when you press “send” or “schedule” every single time. The post Part 2: A Dedication to the Marketing Specialists Waiting to Press Send appeared first on Litmus. I’m curious: for those reading this blog, how many of you….

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6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. For example, sending a new product press release about an industrial dust collector for welding applications to a trade publication for the welding industry is a direct hit. All from a press release. 6 Benefits of B2B Press Releases.

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The Top 9 Features of Pilot Press

Ontraport

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin. Membership Sites

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How to Use Your B2B Blog to Promote Your Press

B2B PR Sense

Most recently, I detailed how to optimize your own press. Now, let's extend that concept a little further and talk about how your blog is a useful tool in promoting your press. How to use it to promote your press. How to use your blog to run a lead campaign based on your recent press. Okay, now that you've got that under your belt, let's talk about how to use your blog to promote your press. How to Use Your B2B Blog to Promote Your Press.

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Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

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Part 2: A Dedication to the Marketing Specialists Waiting to Press Send

Litmus

Are terrified when you press “send” or “schedule” every single time. The post Part 2: A Dedication to the Marketing Specialists Waiting to Press Send appeared first on Litmus. I’m curious: for those reading this blog, how many of you….

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True Influence® Announces Record Year for Growth – The Daily Press

TrueInfluence

Share The post True Influence® Announces Record Year for Growth – The Daily Press appeared first on True Influence. Press CoveragePRINCETON, N.J., March 4, 2020 /PRNewswire/ — True Influence® , the technology leader of intent-based marketing, sales and demand generation solutions, today announced substantial financial and growth milestones realized both in the U.S. and internationally.

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Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy

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Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D

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Report: Content Development is Most Pressing SEO Issue for Enterprise Marketers

KoMarketing Associates

percent) claimed that content development was their most pressing SEO issue in 2017. When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development.

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Benefits of Using a Press Release Distribution Service for Your Business

Altitude Branding

However, they tend to forget about press releases, which are equally effective in rallying desirable numbers. When done right, press releases can have a huge leverage on your audience’s brand opinions, as well as potential investors’ financial decisions. Why Should You Consider Press Release Distribution? Say you’ve decided to include press release writing into your company tasks and budget. Businesses usually have an in-house press release writer.

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How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. Nowadays, though, press releases have it a bit tougher – they have a lot of competition, all vying for eyeballs in the ever-crowded digital landscape. Given all the online channels now available to consumers, people who want attention often skip the press and go straight to the consumer. Manage your press list.

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Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs.

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How to Be More Creative When You’re Pressed for Time

Marketing Insider Group

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. “I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable. The show is intended to inspire you to use the craft of creativity to build something meaningful. Many who listen are already building […].

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