Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. The 4 Culprits of Sucky Press Release Writing.

Press 206

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. Why are press releases still important in today’s world?

Press 281

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

The title did receive a lot of press, albeit for how controversial it was. However, when it comes to your press release, you want your headline to work across the board. Unfortunately, there is no shortage of equally distressing or controversial headlines found in press releases.

Press 226

Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.

Press 180

How B2B Marketing is Changing in 2018

Target CPL Range 32 Conclusion B2B marketers are constantly pressing forward. 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Press releases have been teetering on the edge of death for years now. Should the press release go to its eternal resting place, six feet under, and be forgotten -- replaced with communications channels like Twitter? Why Storytelling Enhances Press Release Best Practices.

Press 239

7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. This is also the case for press releases.

Press 142

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. You can take it further, and gain triple the results of your original press coverage.

Press 201

Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered

ScribbleLive

The post Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered appeared first on ScribbleLive

Press 153

5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

With the press release nearly as ancient as Methusalah, it's easy -- far too easy -- to bash this relic. In fact, press releases with their inverted pyramid format of the big news on top are ideal for our 140 character world. Imagine your press release as a meal.

Press 193

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. A press release is a good way to do it.

Reviews and press coverage still matter for movies

Parse.ly

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. The post Reviews and press coverage still matter for movies appeared first on Parse.ly.

Press 70

3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

B2B PR Sense

You’ve worked hard to gain press mentions. If you want your press to become evergreen, you’ll have to make it that way. Don’t rely on happenstance or the whims of the media world to dictate how your press will be used. Press and Your B2B Newsroom.

Press 186

How to Increase Your Press Release Readership by 80% [Free Video Tutorial]

B2B PR Sense

When it comes to press releases, some B2B companies are blazing trails. B2B brands who have it together understand that writing a press release isn't about creating an advertisement as much at it is about telling a story. Press Release Headline Quick Tips. Press Releases

Press 167

Can Financial Advisors Use Press Releases For Marketing?

FMG Suite

Have you considered utilizing press releases for your marketing strategy? Whether you actually send them to local publications, or just […]. Marketing Tips

Press 56

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases.

Press 79

How To Hack Your Way Into The Press

Marketing Insider Group

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group.

Press 179

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” Flacks began using the press release as a marketing and propaganda tool, and this was a bad thing.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. The press isn't your handmaiden, there simply to serve your startup PR needs.

Press Release: Trio of CMOs Discuss Success with Hive9

Hive9

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy. Marketing Planning Hive9 B2B marketing strategy

Press 130

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

Press 130

Survey: AI May Help Marketers Solve Pressing SEO Challenges

KoMarketing Associates

To gauge how marketers value SEO, SearchDex recently surveyed 100 industry professionals. Its research found that managing SEO is still difficult for many marketers, and key challenges range from a lack of resources to poor in-house knowledge. Approximately 91 percent of marketers said that managing SEO is difficult. About 55 percent said that it is hard for them to build a good, knowledgeable SEO team, and 45 percent said the same about working with IT for SEO purposes.

Press 131

How to Be More Creative When You’re Pressed for Time

Marketing Insider Group

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. “I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable.

Press 185

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. Given all the online channels now available to consumers, people who want attention often skip the press and go straight to the consumer.

Press 85

Introducing the Modern Press Release

Modern B2B Marketing

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

Press 127

The Top 9 Features of Pilot Press

Ontraport

The post The Top 9 Features of Pilot Press appeared first on The ONTRAPORT Blog. If you’re using PilotPress to its full potential, there’s really no need to use another membership plugin. Membership Sites

Press 43

Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes.

Press 130

9 Steps to Writing the Perfect Press Release

Sharpspring

How do you create an informative yet compelling press release that will cut through all the noise and get your message out there? Check out the example below to see what a poor press release headline looks like. Here’s an example of a great press release headline from Terminix.

Press 80

Report: Content Development is Most Pressing SEO Issue for Enterprise Marketers

KoMarketing Associates

percent) claimed that content development was their most pressing SEO issue in 2017. When it comes to search engine optimization, enterprise marketers are still investing an ample amount of their budget in tactics ranging from link building to content development.

Press 131

Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). Here is why it happens and how you can avoid this major press release don’t. A well-written press release has ONE angle and a focus.

Press 135

Google Answers the 5 Most Pressing Questions About Expanded Text Ads

Reachforce

On May 24th 2016, Google announced a series of changes affecting its Google Maps, AdWords and Google Analytics platforms. However, it was the announcement about expanded text ads (ETAs) that seemed to illicit the most interest for digital marketing teams.

Press 156

How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful.

Press 245

What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press

SEMrush

What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more.

Press 89

Should B2B Marketers Kill the Press Release?

MLT Creative

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. I thought he was kidding. He wasn''t. I asked him, "What if there isn''t any news, then what?" His response? Just gin something up."

Press 80

Press Release: Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally.

Press 133

Top 10 Tips For Writing A Successful B2B Press Release

Floodlight New Marketing

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release Read More.

Press 52

Four Things Smart Marketers Do With Press Coverage

Modern B2B Marketing

If you think the press coverage is a one-and-done type of deal, think again! There are lots of things that you can do with a press hit to make it go the extra mile for your brand. but I urge you to consider the page where I spend most my time: the press room.

Press 101

Press Releases: Creative, “New School” Ideas for Driving Results

Fathom

Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for press releases, and discussed ways press releases have driven business results that matter.

Press 117

Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Also, be sure to use spell checker and the Press Release Grader from HubSpot. Free Press Releases.

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

Not All Press Is Good Press

Hubspot

One refrain that I think might benefit from re-evaluation is “any press is good press.” While an argument remains that bad press will still drive attention and awareness, negative perceptions can be damaging to your company. Conventional wisdom gets outdated.

Press 37

Answering Your Most Pressing Questions About Content Workflow Management

DivvyHQ

What is content workflow? Why does it matter? How can my company streamline it? Let’s explore this critical topic from every angle. In Search of The Flow. What is the flow?”.

Press 52

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion.

Press 96