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Why startups need more than just press releases


You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Worse are the startups that believe their brands don’t need PR because they haven’t had any “bad press.” You need news to be newsworthy.

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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete


Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Enhance your Press Release with Additional Marketing.

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Your Most Pressing SEO Questions Answered

BOP Design

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. Let’s explore several pressing questions that we often hear from the B2B marketing teams we work with. Do you have other pressing SEO questions about your B2B website and marketing strategy?

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

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Don’t Publish a Press Release. Create a Product Story Instead


When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. As brands aim to bring more attention to their solutions and help their audiences, the lesson here is simple: Write stories, not press releases.

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Press Release: PathFactory Announces Strategic Acquisition of Uberflip


Media Contact** Peter Lorenco VP of Marketing The post Press Release: PathFactory Announces Strategic Acquisition of Uberflip appeared first on PathFactory. Uberflip’s innovative solutions drive customer engagement and success, making it a trusted partner for organizations worldwide.