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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

A press kit serves as a repository of essential information that can shape public perception, nurture media relationships and provide a glimpse into the heart of a company’s or individual’s uniqueness. A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete


Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Enhance your Press Release with Additional Marketing.

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Your Most Pressing SEO Questions Answered

BOP Design

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. Let’s explore several pressing questions that we often hear from the B2B marketing teams we work with. Do you have other pressing SEO questions about your B2B website and marketing strategy?

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Are Press Releases Still Good For SEO? via @sejournal, @lorenbaker

Search Engine Journal

Press releases can be a useful tool for SEO, but only if they’re used correctly. The post Are Press Releases Still Good For SEO? Learn how to employ them as part of your online strategy. . appeared first on Search Engine Journal.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

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Don’t Publish a Press Release. Create a Product Story Instead


When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. As brands aim to bring more attention to their solutions and help their audiences, the lesson here is simple: Write stories, not press releases.

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How to Find & Brainstorm Press Release Topics & Titles

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. more attention. earn brand mentions.

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