Marketing Insider Group

AUGUST 26, 2024

Predictive analytics tools, such as IBM Watson and Google Analytics, forecast future actions based on historical data. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

Marketing AI 309

Marketing AI Marketing Automation Services Marketing Automation Work Management 309

Zoominfo

OCTOBER 24, 2024

Improved Forecasting : AI-powered algorithms analyze historical data and market trends to deliver more accurate sales forecasts, enabling better strategic planning. Enhanced Pipeline Management : These tools provide real-time insights and predictive analytics, helping sales teams prioritize leads and optimize their sales pipeline.

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Hubspot

FEBRUARY 26, 2025

As someone who does not have an MBA or finance degree, Ive never conducted revenue forecasting. But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. Resource planning.

Forecasting 59

Forecasting Allocation Marketing Budget Work Management 59

Trade Press Services Newsletter

DECEMBER 5, 2024

The report offers a comprehensive analysis of the current landscape and forecasts emerging trends to watch out for in the coming year. Report Released in October, the Content Marketing Institute’s 15 th annual B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 is a treasure trove of data-driven insights for B2B marketers.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Hinge Marketing

APRIL 3, 2025

The post Marketing Financial Services: The 2025 Forecast appeared first on Hinge Marketing. This report is an invaluable resource for any accounting or financial services firm that wants to thrive in a fast-changing environment. Ready to dive deeper and unlock the secrets of high growth? Get the full report here.

Forecasting 71

Forecasting Service Peer-to-peer Planning 71

Marketing Insider Group

DECEMBER 17, 2024

Forecast future trends using current data insights. Enables advanced reporting and forecasting capabilities. This agility helps maintain strong customer relationships and ensures marketing and sales strategies stay effective. Applications of Real-Time Data Track the success of marketing campaigns as they run.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Animalz blog

FEBRUARY 10, 2025

Forecasting organic traffic often means choosing between two painful options: building complicated spreadsheet models or paying thousands for enterprise SEO tools. Ty talking through the original Excel template that inspired our new SEO forecasting tool. This helps predict how competitive you’ll be for different keywords.

Forecasting 57

Forecasting Traffic Organization SEO 57

Salesforce Marketing Cloud

MARCH 3, 2025

Yet, without a clear forecast, you risk missing key opportunities or worse, making decisions that could hurt your startup. Thats why sales forecasting is super important. What youll learn: What is sales forecasting and why does it matter? A good forecast helps bridge that gap. So, every decision feels higher stakes.

Forecasting 59

Forecasting Marketing AI Startups Allocation 59

illumin

JULY 18, 2024

The predictive AI market is growing, and fast, with forecasters estimating it will reach $64 billion in 2025. If a customer typically shops for clothes during specific times of the year, predictive analytics can forecast when they are likely to shop next.

Forecasting 110

Forecasting Advertising Agencies Barriers Paid Search Agency 110

Sword and the Script | B2B

NOVEMBER 26, 2024

Another 25% say budgets will remain flat next year, while 32% forecast a decrease. Plural: B2B marketing budgets grow 2% in 2025 Plural is a strategy consulting firm that crunches economic data to produce a forecast. Earlier this year they forecasted B2B marketing budgets to grow by 4%, however, they have just revised that down to 2%.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 129

Vision Edge Marketing

OCTOBER 8, 2024

Scenario analysis serves a variety of purposes, such as helping your organization: Anticipate and prepare for potential changes, reducing the element of surprise Develop flexible strategies that are robust under different circumstances Identify and mitigate risks that might not be evident in a single path forecast Acquire a broader context for decision-making, (..)

Planning 326

Planning Terms and Conditions Contingency Planning Lead Ranking 326

Hubspot

FEBRUARY 26, 2025

I have, and my curiosity was enough to make me look into how businesses use inventory forecasting to predict demand without incurring the costs of unsold products. Recently, I sat down with Mark Zalzal , a senior data analyst, to better understand how to forecast inventory. Table of Contents What Is Inventory Forecasting?

Forecasting 41

Forecasting Work Management Marketing Management Budget Programs 41

SendX

APRIL 3, 2024

In 2022, the number of email users worldwide was forecasted to be 4.3 This figure is set to grow to 4.6 billion in 2025. The daily number of emails sent and received totaled 293.6 Despite the huge competition in email marketing, newsletters still remain an effective channel for sales and communication with the audience.

Impressions 397

Impressions Forecasting Tips Newsletter 397

Zoominfo

APRIL 15, 2025

The Tools Sales Teams Use The most commonly used tools in sales are AI-powered CRMs, which integrate AI capabilities like lead prioritization, forecasting, and automated follow-ups directly into existing workflows. Thats how we are seeing companies drive real innovation in GTM. Any discrepancies in data can erode trust in AI recommendations.

Customer Surveys 130

Customer Surveys Marketing Analytics Tools Statistics Zoominfo 130

Salesforce Marketing Cloud

JANUARY 6, 2025

AI in sales: Build stronger customer relationships AI transforms how startups handle sales, from forecasting to relationship-building. Sales forecasting with AI AI tools can study past sales data to see trends and predict busy or slow periods. Make smarter decisions through clear forecasting.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Webbiquity

DECEMBER 17, 2021

More accurate forecasting—having a better handle on when and how much you expect to sell—is one of the most important benefits of revenue marketing. Improved forecasting helps you better manage your cash flow. Finally, forecasting eliminates the need for flash sales to get rid of extra stock. Improve Cash Flow.

Effectiveness 306

Effectiveness Planning Customer Satisfaction Work Management 306

Salesforce Marketing Cloud

OCTOBER 1, 2024

Retail Holiday Planning The 2024 Retail Holiday Planning Guide The Connected Shoppers Report How to Transform the Retail Customer Experience Stay in the Know with Quarterly Shopping Data Move away from Ouija-board forecasting Retail Halloween stock changes every year, especially when it comes to costumes. Back to top.

POS 105

POS Merchandising Forecasting Display 105

Martech

APRIL 3, 2025

This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% The NRF says this year’s forecast aligns with the 10-year pre-pandemic average yearly sales growth of 3.6%. over 2024 to between $5.42 trillion and $5.48 Processing.

Paid Search Agency 112

Paid Search Agency Spending Ads Forecasting 112

Zoominfo

DECEMBER 20, 2024

It helps revenue teams build pipeline, deliver revenue, retain customers, and forecast accurately. Key Features: AI-driven workflows for task automation Buyer engagement tools for multichannel outreach Analytics and forecasting capabilities CRM integration Learn More about Salesloft 3.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Marketing Insider Group

SEPTEMBER 28, 2020

Nutanix The Forecast. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry.

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Martech

JANUARY 24, 2025

The six-month period I discussed earlier merely forecasts what I see happening in the next 12 months. C-level executives are among them as they develop business policies, strategies and forecasting over the next 12 months and beyond. Instead of just “right message/right audience,” it can also help you forecast spending.

Marketing Budget 124

Marketing Budget Spending Planning Work Management 124

Martech

DECEMBER 2, 2024

Kraft Heinz and Google Cloud: Optimize efficiency with demand forecasting Kraft Heinz formed a multi-year partnership with Google Cloud to use AI for deeper consumer insights and improved product development. Using Google’s AI demand forecasting, Kraft Heinz can analyze historical sales, product promotions and even macroeconomic factors.

Forecasting 119

Forecasting Marketing Management Business Advertising Agencies 119

Martech

DECEMBER 9, 2024

Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% There are signs that some of the big agency groups have got that message.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Ads Google 115

Martech

NOVEMBER 20, 2024

Determine what levers you have at your disposal and forecast how your appropriate use of those levers affects the metrics. To prepare for a goals conversation, having seen your performance over time, forecast where your performance should be at the end of this year if all things stay the same. The answer to that question is critical.

ROAS 111

ROAS Planning Advertising Benchmark Work Management 111

Martech

JANUARY 29, 2025

Traditional forecasts fail to capture these connections, leaving marketing’s true impact underappreciated. Validating marketing investments with comparative forecasts, showing how marketing impacts revenue, market share and growth. Move beyond forecasts to reveal key growth drivers.

Marketing AI 105

Marketing AI Marketing Analytics Tools ROI Planning 105

Martech

OCTOBER 2, 2024

Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. ” It explores how predictive capabilities significantly enhance business forecasting and strategic planning. They can use predictive models to forecast the performance of different ad channels (e.g.,

Marketing Attribution 92

Marketing Attribution Marketing AI Lead Ranking Analytics 92

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Dig deeper: Holiday ecommerce start surpasses record-breaking forecast Mobile climbing. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2%

eCommerce 115

eCommerce Forecasting Mobile Marketing Analytics 115

Zoominfo

FEBRUARY 11, 2025

Your forecasting tool can pull numbers from your CRM, but the CRM is usually riddled with outdated and incomplete data. Integrate Sales Tools into a Unified Platform Prospecting, forecasting , sales engagement, and conversational intelligence should not operate as standalone systems. The list goes on.

Marketing Analytics Tools 147

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Zoominfo 147

WordAgents

APRIL 3, 2025

Use trend forecasting to help stay ahead of industry trends instead of reacting to them. Leverage Data To Guide Your Strategy If you dont use data to shape your content, youre guessing, which isnt a reliable strategy. Monitor competitors and find gaps in their strategy that you can fill with more in-depth, valuable content.

Planning 195

Planning Paid Search Agency Content Custom Publishing 195

Marketing Insider Group

FEBRUARY 5, 2025

Its automation tools cover lead assignment, customer follow-ups, and sales forecasting. This option is ideal for businesses looking for a highly customizable solution for complex workflows. Zoho CRM Zoho CRM is an affordable yet feature-rich platform. Zoho also integrates easily with other Zoho products and third-party apps.

Efficiency 173

Efficiency CRM Automation Marketing Automation Services 173

Vision Edge Marketing

MAY 21, 2024

Forecast future behavior : With enough historical data, GenAI models can be developed to measure and predict how users are likely to behave in the future and anticipate their needs and preferences.For example, a predictive analytics model powered by GenAI can forecast which products are likely to be popular during the annual planning season.

Enterprise Management 328

Enterprise Management Generation Lead Ranking User-Generated Content 328

Martech

NOVEMBER 7, 2024

News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. Not news: Marketing attribution, never a simple thing, is becoming increasingly complex.

Marketing Attribution 112

Marketing Attribution Lead Ranking Lead Scoring Advertising Agencies 112

Stevens & Tate

DECEMBER 24, 2024

Key AI Marketing Strategy Insights for Every Marketer Audience Targeting and Optimization Leveraging insights from smart audience data, Meta AI then enhances audience targeting by analyzing trends and forecasting user behavior. Outcome Predictions : Predictive analytics help forecast performance and guide optimization strategies.

Budget Programs 96

Budget Programs Facebook Allocation B2B Marketing 96

Vision Edge Marketing

DECEMBER 3, 2024

Strategic Data : Strategy based on data encompasses long-term forecasts, risk assessments, scenario analysis , and strategic planning. Operational Data : This includes data on supply chain efficiency, production processes, and operational costs.Operational data helps you optimize your processes, reduce costs, and improve overall efficiency.

Statistics 195

Statistics Allocation Terms and Conditions Lead Ranking 195

Webbiquity

JANUARY 23, 2025

Marketing teams use historical data to forecast future trends, helping them allocate budgets more effectively and time campaigns for maximum impact. AI content generators produce variations of ad copy in minutes, while predictive analytics tools forecast which leads will convert based on past behavior patterns.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. How it helps you Sales managers can now forecast revenue more accurately without custom objects or third-party tools.

Hubspot 98

Hubspot Enterprise Management Forecasting Best Practices 98