The Purchasing Department: The Next Frontier for Social Media?

grow - Practical Marketing Solutions

But there’s also a new area of buzz right now — application to the purchasing department and the complex supply chain. B2B and social media economics of social media social media and procurement social media and purchasing social media and the supply chain

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

However, when you start supplementing organic leads with purchased leads from a third party, how can you be sure you are getting the most bang for your buck? Change the way leads are purchased. Lead Generation bad leads fraudulent leads lead gen purchased leads

Trending Sources

How Colors Impact What We Purchase [Infographic]

Hubspot

Marketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual , and visuals are processed 60,000 times faster in the brain than text.

3 Steps Before Purchasing a Marketing Tool

B2B Marketing Insider

The post 3 Steps Before Purchasing a Marketing Tool appeared first on Marketing Insider Group.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. It's Friday which means it's Friday Five time, our weekly curated collection of five stories on one specific topic.

Helping Hesitant Customers Make the Purchase On Your Site

B2B Marketing Insider

They don’t finish the purchase, never come back, and you don’t […]. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group. It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped.

Starting to Think About Purchasing B2B Marketing Services? (Part 2)

Marketri

The purchase of B2B marketing services is typically a three legged journey. Savvy B2B purchasers appreciate buying from product and service providers that understand their specific preferences. B2B Marketing Purchasing Marketing Services Marketing (General

Starting to Think About Purchasing B2B Marketing Services? (Part 3)

Marketri

There are many options when it comes to purchasing marketing services. Please leave a comment below if you have any additional questions, commentss, or tips about purchasing marketing services! B2B Marketing Purchasing Marketing Services Marketing (General

The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing

bizible

Your leads may spend months considering whether they’ll make a purchase with you. Subsequently, understanding the purchasing path means the difference between success and failure for B2B marketers.

How People Buy: The Evolution of Consumer Purchasing [Infographic]

Hubspot

As a marketing or sales professional, understanding where prospective customers get their information before making a purchase decision (and what factors help influence those decisions ) is crucial. This post originally appeared on the Sales section of Inbound Hub.

Responding to the Buyers Purchase Path

ANNUITAS

Because these personas will each take a different approach to the buying process and be viewing this purchase differently. A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona.

Starting to Think About Purchasing B2B Marketing Services?

Marketri

The purpose of this three-part blog series is to answer B2B business owners’ questions about marketing and the purchase of marketing services regardless of whether you are just getting up to bat (Part One); rounding the bases (Part Two) or crossing home plate (Part Three).

Ensure Your B2B Martech Purchase Takes Root

Hive9

Most marketing technology purchasing decisions involve a process. At 42% of large companies , ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in.

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Action - The person puts desire into action and makes a purchase decision. Post-Purchase Evaluation and Expansion.

Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend

Customer Experience Matrix

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. There aren’t many details available: in the announcement , MetaMind founder Richard Socher said Salesforce will use its technology to "automate and personalize customer support, marketing automation, and many other business processes."

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

Why Purchasing Email Lists Is Always a Bad Idea

Hubspot

That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company. Curious why purchasing email lists is a legitimate email marketer's kiss of death? Reputable email marketing vendors don't let you use purchased lists.

Integrating mobile video branding into the auto purchase funnel

Biznology

If the dealer intends to use consistency from website content to showroom, reinforcing the benefits of buying what and where, the relationship strengthens and ensures further confidence in the purchase. Part One.

Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages

Modern Marketing

61% of B2B buyers agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process. Purchase Stage. In the Purchase stage, prospects are ready to make a decision and are narrowing down their options.

How to Build the Business Case for Purchasing Marketing Technology

B2B Marketing Insider

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. The post How to Build the Business Case for Purchasing Marketing Technology appeared first on Marketing Insider Group. Change is hard.

Why Do People Buy? Top 10 Factors That Influence Purchase Decision

Hubspot

1) The top factor driving purchasing decision (56%) is product quality. 2) The most important store features driving purchasing decision (80%) is competitive pricing. 6) 81% say posts from their friends directly influenced their purchasing decision.

Why Marketing With Purchased Email Lists Is Like Unprotected Sex

The Forward Observer

So to prime the proverbial marketing pump, many companies that don’t have their own email list are tempted to purchase one in hopes of jump starting their marketing efforts. Do you know which emails on that purchased list are undercover spam traps?

How Can Marketing Meet the Expectations of a Complex, Large Purchase Buyer?

Sales Engine

When companies make large evaluations that have a lot of risk involved, it’s natural for them to evaluate the vendors in every way possible. This is why it’s important to have great content available that supports every stage of the buying process in a complex sale.

Aristotle’s Persuasions and the Neuroscience of Purchase Decisions

The ROI Guy

What can a philosopher born some 2,400 years ago teach us about modern marketing and selling? More than you might imagine.

Report: More Marketing Teams are Taking Control of Technology Purchases

KoMarketing Associates

The Marketing Tech Buying Process: A Look at How Companies Purchase Technology Today” report from Target Marketing and IBM discovered that CMOs spend 3.2 During the marketing technology purchasing process, 78 percent of respondents said that their marketing team is typically involved. New research indicates that CMOs are now spending as much of their budget on technology on CTOs, but which services and products are they investing in?

How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions

Tony Zambito

Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time.

Are CMOs Poised To Take Over Technology Purchasing?

Modern Marketing

Today, most tech purchase decisions are still being made in the CIO/CTO suite. CMOs Step into Tech Purchases with Increasing Responsibilities. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions. Now, they will add making tech purchase decisions to the list.

Why Consumers Ditch Their Mobile Purchases (and How to Win Them Back)

Hubspot

Meanwhile, this survey shows that abandoned mobile purchases are most often left behind because the buyer simply isn’t sure about the product. That’s evidence enough that mobile purchases are simply a different animal. Curing Purchase Uncertainty.

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

by Evan Shuster. Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations.

CFOs are Large and in Charge of Tech Purchase Decisions?

The ROI Guy

Studies by Gartner concur, revealing a 44% increase in CFO influence over IT purchase decisions. Are you ready to win in an environment where the CFO is more influential and in control of IT purchase decisions? CFOs are more and more in charge and influential over IT spending decisions, this according to a recent article from Baseline Magazine.

How to Build the Business Case for Purchasing Marketing Technology

SnapApp

If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Preparing a business case for your martech purchase will solve two important goals: Making sure you’re making the right purchase recommendation; and. Change is hard.

Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase.

BaseOne

We asked 500 B2B buyers about recent purchases (of at least £20,000) in order to find out: What kind of information they sought. Get free insight now by downloading our free mini-report, Filling The Knowledge Gap: How B2B Buyers Seek Information To Make A Purchase. What information do B2B buyers want from you? Learn how to meet their needs… Check out the 2nd of the Buyersphere series of research reports. B2B buyers do not make hasty decisions. Quite the opposite.

B2B buyers and professional social networks in the purchase decision

i-Scoop

of B2B buyers “studied social media” to SUPPORT purchase decisions. In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!)

Aer Lingus Engaged Customers with the Right Offers Between Ticket Purchase and Travel Date

Modern Marketing

Whether it’s just a few hours, a day, a week, two months, or even ten years, purchase cycles exist for every product. The length of the cycle usually reflects the size of the purchase, with smaller items such as groceries having shorter purchase cycles, and more significant transactions such as cars, houses or holidays working in far longer cycles.

Ten tips for customer reactivation

Biznology

For example, if purchase frequency slows, or order size shrinks, inactivity is likely to follow. Analyze the characteristics of your purchase cycle. Or it can be purchase channel preferences, like retail store, tablet, mobile, or desktop computer.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4 x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market.

The Role of Search in the B2B Technology Purchase Decision

Fathom

Search plays a very influential role in a B2B tech buyer’s path-to-purchase. Because a purchase can take up to six months or longer, it’s important to fully understand how search can facilitate the final purchase decision.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

But today, the consumer habits driving our business behavior and decision-makers are watching more and more B2B video production content to make purchase decisions. Purchasing business promotional video is like everything else, there are many options and professional experience.

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71% More Likely to Purchase Based on Social Media Referrals [Infographic]

Hubspot

Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention.

Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

Creating distinctive and engaging experiences, as part of how people and businesses go about making purchases, is getting more attention today than ever. The repeat purchase experience, thus, ending up leaving a very sour taste in the mouths of existing customers.

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