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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? How Should I Market to Purchased Lists? The post How Should I Market to Purchased Lists? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Click To Tweet.

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Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

Approximately 55% claim they have consumed research/survey reports, and the majority of buyers (43%) say this has been the most valuable content format while researching B2B purchases. The Increasing Value of B2B Marketing Content.

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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Over the spring and summer, IT purchasing priorities, not surprisingly, shifted to pandemic-related needs to supporting a remote work force. Six months into the pandemic, how have IT buying plans and practices changed?

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees.

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69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

However, 69% of respondents admitted that they will be purchasing more martech platforms over the next 12 months. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology.

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75% of consumers made purchases as a result of SMS marketing

Martech

Also, while the likelihood of someone purchasing because of SMS increases along with income, it never drops below 69% for any cohort. The post 75% of consumers made purchases as a result of SMS marketing appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help.

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The Retailer’s Guide to Marketing Data

Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. Retailers are faced with extraordinary new challenges – from changing consumer needs to unpredictable twists & turns in the economy.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. Meanwhile, the purchase somehow takes place, and Sales claims all the glory.

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What Is the Gemini Effect in B2B Marketing?

When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. In such a complex environment, how can loyalty marketing help? One clear advantage is to understand the unique phenomenon commonly referred to as The Gemini Effect. What should they redeem for?

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Connecting the Consultative Experience

The eBook discusses the asymmetry of information, but because buyers don’t know how much they need or what information they can trust, they consume too much information, which doesn’t leave the buyer empowered or better able to make that purchase decision.

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5 Essential Pieces of a Prospecting Solution

Steps your buying committee must go through when purchasing a prospecting solution. Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

While intent data can be game-changing for gaining attention, its true superpower is driving purposeful engagement toward purchase while reducing sales cycles and costs. Perceiving interest as intent will lead you down a rabbit hole with no program performance.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering, but what does that mean for us as organizations? For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey.