The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Previously known as OPEN Forum , Amex’s blog for small businesses remains one of the oldest and most successful examples of content marketing.

9 Stellar Referral Program Examples


Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral.

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10 Kanban Board Examples for Marketing Teams

Marketing Insider Group

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. A great example of such a Kanban board would contain the following columns and swimlanes: Columns: Backlog.

11 Best Website Welcome Message Examples to Greet Your Users


Are you looking for welcome message examples that you can use for your website? That’s why, in today’s post, we’ll look at 11 website welcome message examples that you can use on your own site. 11 Types of Welcome Message Examples.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products.

What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience.

5 Examples of Creative Healthcare Content Marketing


To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing. This is a great example of building a microsite around a cause. Look no further than this Flu Dashboard , a detailed and useful example of interactive content. The post 5 Examples of Creative Healthcare Content Marketing appeared first on Contently.

6 Examples of Content Marketing That Prove Its Effectiveness


At those times, you need to show them some examples that not only tell — but prove — its effectiveness. Content Marketing content effectiveness examples marketingWe’ve all had those moments. Those bosses.

5 Awesome Marketing Campaign Examples and What Makes Them Special

Marketing Insider Group

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest. Below, you’ll find five marketing campaign examples that have inspired their audiences to take action. Take their welcome email as an example.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. This video ad is a great example of the power of customer stories. This is a great example of a somewhat plain-looking ad that has generated an enormous amount of engagement. This is an excellent example of really knowing your audience and developing creative they’ll love… even if nobody else “gets it.”

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. These days, a blog is pretty much a must-have for any business.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

Last year, we found more than 150 content marketing examples worth sharing. The post The Ultimate List of Content Marketing Examples appeared first on Marketing Insider Group. It’s time for our ultimate list. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. Brands from different industries and backgrounds are now entering the world of modern marketing, and we welcome them […].

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8 Interactive eBook Examples to Inspire Your B2B Content Marketing


Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired. Content Marketing Content Marketing Toolbox b2b content ebook examples ideas inspiration interactive marketingIn B2B content marketing, your content arsenal should be filled with many different types of content.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

6 Examples of AI in Email Marketing

Marketing Insider Group

The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group. As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […].

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. The post 5 Examples of Innovative Enterprise Content Marketing appeared first on Marketing Insider Group. I think it’s important to find inspiration from others. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration? It’s easy to get stuck in a rut and keep […].

11 eCommerce Popup Examples That Actually Convert


Are you looking for eCommerce popup examples that are used by companies just like yours to increase profits? That’s why, today, we’re going to show you 11 eCommerce popup examples from real businesses just like yours. Here’s an example of one we built with OptinMonster: But what makes these kinds of popups unique? Here’s another eCommerce popup example made with OptinMonster: But do you know the best part about using eCommerce popups to get more sales?

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Successful Drip Marketing Examples and What You Can Learn from Them

Marketing Insider Group

The post Successful Drip Marketing Examples and What You Can Learn from Them appeared first on Marketing Insider Group. You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as email itself. How well does email drip marketing work?

Agile Marketing Examples & Case Studies

Marketing Insider Group

But the same questions continually come up: if this is so great, where are the Agile marketing examples? The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. Where can I find […].

Have You Established Your Brand Voice Yet? Brand Voice Examples to Kickstart Yours


Content Marketing Content Strategy Tips & How-Tos analytics brand brand personality coka-cola content customer examples marketing mirror mypillow nike strategy target audience tone voice whole foods

Perfecting Your Digital Call-To-Action (With Examples!)

Marketing Insider Group

The post Perfecting Your Digital Call-To-Action (With Examples!) Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does).

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

40 Merry and Bright Holiday Marketing Design Examples


Holiday Marketing Design Examples. We’re including images, social media, email, video ad examples, and holiday optin designs. Image Holiday Marketing Design Examples. Email Marketing Holiday Examples. Single Image Holiday Marketing Design Examples. Related Content: How to Create a Concrete Buyer Persona (with Templates & Examples). Email Marketing Holiday Examples. Custom OptinMonster Holiday Marketing Design Examples.

SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)


For example, have a long sequence for someone who signed up after downloading a free report. As a bonus, here are examples of automation we have been impressed with: Welcome email triggered after creating a new account: From Trello Shopify sends this reminder email to convert the customers from a free trial to a paid subscription. For example, You will send FAQs answering objections to only free trial customers.

The 20 Best B2B Landing Page Examples of 2020


And the most successful examples aren’t just pretty to look at—they also nail three super important principles. 20 B2B Landing Page Examples in 2020. Landing page example from ActiveCampaign. Take this example from ActiveCampaign. Landing page example from Shopify.

How to Create the Perfect Call to Action (11 Examples)


11 great examples of calls to action. Here’s an excellent example from our Customer Success Manager, Angie: Notice the color of the call to action is a huge contrast to the white background. 11 Awesome Examples of Powerful Calls to Action.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

How to Combine Outbound & Inbound Marketing [Examples & Ideas]

Marketing Insider Group

The post How to Combine Outbound & Inbound Marketing [Examples & Ideas] appeared first on Marketing Insider Group. All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics.

Real-World Examples of Effective Content Marketing Strategies


Let's take a look at some of the most effective content marketing strategy examples. Content Marketing Content Planning Content Strategy aarp content examples grant thornton marketing measurement objectives pampers planning strategies strategy wendy'sWill your content marketing strategy succeed? Like any business strategy, it’s hard to know what the outcome will be when you first get started.

10 Real-Life Examples of Proven ABM Campaigns


Now, let’s dive into the examples and bring ABM to life! I’ve included a few examples from each of the three tiers and separated them accordingly. Classic ABM: One-to-One ABM Examples. In this example, we created a piece of content to inform the account of the benefits of ABM and demonstrate how their company could apply it. In this example, our CMO, Heidi Bullock, accompanied the sales rep onsite to help sell the value of Engagio to Autodesk.

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers. For example, they run a series called #TrailblazerTipTuesday , where influencers share a video tip for the industry and it is retreated and shared by Pardot.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Evergreen Content: Producing Sustainable Results for Your Company’s Blog (Examples Included)


It should be an integral part of your blog's content strategy, so here are some of the best evergreen content examples out there. Content Marketing Content Planning Content Strategy Search Engine Optimization backlinks blog blog posts blogging content evergreen examples governance keywords maintenance marketing results search engine optimization SEO strategy topics traffic