B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. This video ad is a great example of the power of customer stories.

9 Stellar Referral Program Examples


Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. Referrals are an important part of a healthy B2B sales pipeline.

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6 Examples of AI Marketing

Marketing Insider Group

The post 6 Examples of AI Marketing appeared first on Marketing Insider Group. Technology is evolving and the world of online marketing is evolving along with it.

8 Interactive eBook Examples to Inspire Your B2B Content Marketing


Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired. Content Marketing Content Marketing Toolbox b2b content ebook examples ideas inspiration interactive marketing

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products.

SaaS Email Marketing Strategy That Brings Sales (With Bonus Examples)


For example, have a long sequence for someone who signed up after downloading a free report. For example, You will send FAQs answering objections to only free trial customers. For example, promotional emails will be sent to only non-customers.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

Last year, we found more than 150 content marketing examples worth sharing. The post The Ultimate List of Content Marketing Examples appeared first on Marketing Insider Group. It’s time for our ultimate list.

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6 Examples of AI in Email Marketing

Marketing Insider Group

The post 6 Examples of AI in Email Marketing appeared first on Marketing Insider Group. As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. The post 5 Examples of Innovative Enterprise Content Marketing appeared first on Marketing Insider Group. I think it’s important to find inspiration from others.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. But if you are you looking for the best content marketing examples you’ve come to the right […].

Real-World Examples of Effective Content Marketing Strategies


Let's take a look at some of the most effective content marketing strategy examples. Content Marketing Content Planning Content Strategy aarp content examples grant thornton marketing measurement objectives pampers planning strategies strategy wendy's

Evergreen Content: Producing Sustainable Results for Your Company’s Blog (Examples Included)


It should be an integral part of your blog's content strategy, so here are some of the best evergreen content examples out there. If you're trying to build a successful content engine that drives growth for your business, there is no better fuel than evergreen content.

10 Examples Of Email Newsletter Design [with Tips to Improve your Email Campaigns]


In this article, we are going to look at what is email marketing, why it's important, and examples of winning newsletter designs that can help improve your email campaigns.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

40 Merry and Bright Holiday Marketing Design Examples


Holiday Marketing Design Examples. We’re including images, social media, email, video ad examples, and holiday optin designs. Image Holiday Marketing Design Examples. Email Marketing Holiday Examples. Single Image Holiday Marketing Design Examples.

5 Incredible Content Marketing Examples From Travel Brands


For that, you’ll need some well-rendered travel content examples. The post 5 Incredible Content Marketing Examples From Travel Brands appeared first on Contently. Content Marketing Strategy Travel content marketing examples hospitality content travel content

Agile Marketing Examples & Case Studies

Marketing Insider Group

But the same questions continually come up: if this is so great, where are the Agile marketing examples? The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. Where can I find […].

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. For example, say you wanted to have a guest post on a popular industry blog.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

10 Real-Life Examples of Proven ABM Campaigns


Now, let’s dive into the examples and bring ABM to life! I’ve included a few examples from each of the three tiers and separated them accordingly. Classic ABM: One-to-One ABM Examples. Scale ABM: One-to-Few ABM Examples. Programmatic ABM: One-to-Many ABM Examples.

The 20 Best B2B Landing Page Examples of 2020


And the most successful examples aren’t just pretty to look at—they also nail three super important principles. 20 B2B Landing Page Examples in 2020. Landing page example from ActiveCampaign. Take this example from ActiveCampaign. Landing page example from Shopify.

Content Calendar Examples from Brands that are Killing It in Content Marketing


Content Marketing Content Planning Tips & How-Tos brands calendar channels coca-cola content customer employee-generated engagement examples frequency glossier ideas ideation marketing passion planning platform publishing software starbucks strategy texas instruments user-generated content voic

Perfecting Your Digital Call-To-Action (With Examples!)

Marketing Insider Group

The post Perfecting Your Digital Call-To-Action (With Examples!) Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does).

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

4 Tips for Engaging Instagram Content [Examples]

Content Marketing Institute

Consider these opportunities and be inspired by the examples. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Content Marketing Examples Instagram Social Media

3 Email A/B Tests You Should Be Running Right Now [With Examples]


A delicious example of a transactional email via Really Good Emails The problem is most marketers aren’t making the most of transactional emails. Copyhacker’s case study about 3.5xing Wistia’s paid conversions from email is a perfect example.

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7 Fixes for Common Writing Mistakes [Examples]

Content Marketing Institute

Here’s an example of a writer who chose to talk more than necessary before getting to the delicious meat of the blog: Where’s the beauty in this piece? Grab that fabulous example and paste it at the top. Here’s an example from Loft: Really, creepers?

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Tim’s profile is another good example of a LinkedIn profile covering all critical elements.

Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But revenue expert Jamie Shanks knows that, if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company.

13 Examples of Engaging Interactive Content

Marketing Insider Group

The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services.

5 Great Mobile Website And App Examples

Marketing Insider Group

The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.

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How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]


You can’t just create a great product & pray that people will get out their credit cards to buy it.

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The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

For example, take a look at Coca-Cola’s website. If you’re in need of a little inspiration for your content marketing strategy over the coming months, take an idea or two from these real-life examples of truly innovative and effective enterprise content marketing.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Three Winning Content Marketing Examples

Marketing Insider Group

The post Three Winning Content Marketing Examples appeared first on Marketing Insider Group. By Jennifer Johnson, Marketing Manager, Alexa Looking for an affordable way to boost your brand’s reputation and find new consumers? Search no further.