While this story is starting to show its age (it was published a few years ago), the art direction is just too successful and visually appealing to not include as a stellar example of long-form storytelling. MORE
The post 5 Great Mobile Website And App Examples appeared first on Marketing Insider Group. Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash. MORE
Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. MORE
Consider these opportunities and be inspired by the examples. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Content Marketing Examples Instagram Social Media MORE
The post Content Costumes: How to Pick a Theme for Your Content (Plus Examples) appeared first on Marketing Insider Group. One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick. MORE
While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Tim’s profile is another good example of a LinkedIn profile covering all critical elements. MORE
The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […]. MORE
Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. Referrals are an important part of a healthy B2B sales pipeline. MORE
For example, Sony Europe found people were contacting its call center because they had trouble with a function on a TV. You might have to adapt text and localize images, for example. Here’s an example. Here’s an example that tickles me. MORE
The post 10 Great Content Examples That Prove the Little Guys Can Compete appeared first on Sujan Patel. The post 10 Awesome Small Business Content Marketing Examples appeared first on Marketing Insider Group. MORE
Here’s an example of a writer who chose to talk more than necessary before getting to the delicious meat of the blog: Where’s the beauty in this piece? Grab that fabulous example and paste it at the top. Here’s an example from Loft: Really, creepers? MORE
The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. MORE
But the same questions continually come up: if this is so great, where are the Agile marketing examples? The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. Where can I find […]. MORE
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. MORE
Here are 10 examples to inspire your next campaign effort. 10 Re-engagement Email Examples to Woo the Inactive Subscribers. Daily Email ExamplesA whopping number of emails hit your subscribers’ inboxes each day. MORE
The post How to Write the Perfect Headline + 37 Examples appeared first on Marketing Insider Group. Over the past few years, we’ve seen a exponential surge in content on the web. MORE
The post 4 Creative Experiential Marketing Examples That Are Raising the Bar appeared first on Marketing Insider Group. Rooted in event marketing, experiential marketing encompasses the traditional event concept – as well as any brand-audience interaction that fosters an experience. Think of experiential as in-person events, out of the box. MORE
The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group. It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing. MORE
The post Three Winning Content Marketing Examples appeared first on Marketing Insider Group. By Jennifer Johnson, Marketing Manager, Alexa Looking for an affordable way to boost your brand’s reputation and find new consumers? Search no further. MORE
In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. These two data visualization examples capture all of those impressive qualities, specifically in the travel category. MORE
The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling. One great example is Sea Change , a story of a racing yacht that gains a competitive advantage using a number of Cisco Powered technologies. MORE
The post 4 B2B Content Marketing Strategy Examples with Serious Vision appeared first on Marketing Insider Group. What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […]. MORE
The post 5 Event Marketing Examples We’re Still Talking About appeared first on Marketing Insider Group. The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […]. MORE
The post 3 Engagement-Driving Examples of B2B User Generated Content appeared first on Marketing Insider Group. Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […]. MORE
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward. MORE
While it is odd to think about how VR might be applicable in a B2B context, there are a few examples of exceptional execution. The post 3 Examples of Excellent VR Use in B2B Marketing appeared first on ScribbleLive. MORE
For example, during PNR’s 211-episode run, Joe estimates the podcast generated approximately $500,000 in direct revenue for CMI via sponsorship support. For example, Jay uses a Trello board to guide the planning and production process for his weekly Unthinkable podcast. . MORE
The post 5 Examples of Brilliant Brand Communities That Are Shaping The Online World appeared first on Marketing Insider Group. The genius of branded communities – when done well – is that they create a participatory experience for the customer. MORE
Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . This is a great example of supplementing SEO with interactive content. MORE
If you read our recent blog post on the 2018 martech landscape , then you know that Scott Brinker eliminated a standalone “predictive analytics” category from this year’s marketing technology roadmap. Marketing Analytics MORE
Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results. MORE
For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP Here’s an example from Splinter’s Kevin Roose : “ Bad news, homeowners. MORE
Let’s look at how you can build the perfect landing page and some examples from companies who are doing things right. As you can see from the examples above, amazing landing pages don’t stick to one single format. MORE
One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group. MORE
The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. MORE
The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group. To lead more users to your products, you need to create a showstopping landing page. MORE
The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. A company’s website is often the first touchpoint for new visitors coming to learn more about its services. MORE
How to win leads and prospects online. Lead Generation MORE
The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. Sometimes our impression of marketing tactics is more monolithic than the reality. MORE
Product announcements and events, for example, come and go. TIP: This post is an example of how it can appear fresh on publication day (using date of 2018), but its contents are evergreen. Does your online content have an expiration date? Is it only good for 30 days? A year? Two years? MORE
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. But if you are you looking for the best content marketing examples you’ve come to the right […]. MORE
Branded hashtag examples from Bullet Journal , which has over 260,000 followers, include #bulletjournal #bulletjournaling, and #bulletjournalcollection. In the Bullet Journal example, community hashtags include #writing, #stationery, #plannermom. MORE
These visualizations were nominated by members of the Visually team, and all powerful examples of data visualization. View the entire package to see how much federal money is spent on Medicare versus defense, for example, then click any tile illustrating a particular line item to drill deeper. MORE
Examples Related Topics Marketing Insider Group
JANUARY 9, 2017
Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. But if you are you looking for the best content marketing examples you’ve come to the right […].
Marketing Insider Group
JANUARY 9, 2018
But the same questions continually come up: if this is so great, where are the Agile marketing examples? The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. Where can I find […].
Content Marketing Institute
APRIL 13, 2018
Consider these opportunities and be inspired by the examples. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. Content Marketing Examples Instagram Social Media
Content Marketing Institute
MARCH 12, 2018
Here’s an example of a writer who chose to talk more than necessary before getting to the delicious meat of the blog: Where’s the beauty in this piece? Grab that fabulous example and paste it at the top. Here’s an example from Loft: Really, creepers?
Influitive b2b
OCTOBER 26, 2015
Below, we’re sharing some of our favorite referral program examples and what makes them effective so you can apply these ideas to your own program. Referral program examples that work. Referrals are an important part of a healthy B2B sales pipeline.
Marketing Insider Group
MAY 15, 2017
The post 6 Examples of Genius Brand Storytelling You Have to See appeared first on Marketing Insider Group. If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts.
Tomorrow People
MAY 9, 2017
How to win leads and prospects online. Lead Generation
Marketing Insider Group
JULY 6, 2016
The post Three Winning Content Marketing Examples appeared first on Marketing Insider Group. By Jennifer Johnson, Marketing Manager, Alexa Looking for an affordable way to boost your brand’s reputation and find new consumers? Search no further.
Marketing Insider Group
OCTOBER 23, 2017
The post 8 Creative Examples of the Use of Color Psychology in Marketing appeared first on Marketing Insider Group. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, […].
Reachforce
JULY 9, 2018
If you read our recent blog post on the 2018 martech landscape , then you know that Scott Brinker eliminated a standalone “predictive analytics” category from this year’s marketing technology roadmap. Marketing Analytics
Marketing Insider Group
OCTOBER 10, 2017
The post 4 B2B Content Marketing Strategy Examples with Serious Vision appeared first on Marketing Insider Group. What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […].
Content Marketing Institute
FEBRUARY 21, 2018
Branded hashtag examples from Bullet Journal , which has over 260,000 followers, include #bulletjournal #bulletjournaling, and #bulletjournalcollection. In the Bullet Journal example, community hashtags include #writing, #stationery, #plannermom.
Marketing Insider Group
MARCH 21, 2017
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.
Marketing Insider Group
NOVEMBER 15, 2017
The post 3 Engagement-Driving Examples of B2B User Generated Content appeared first on Marketing Insider Group. Looking at how hard and fast social media has taken the world’s bandwidth and free time by storm, the digital world has clearly experienced a massive transformation over the past decade. In the wake of this digital tsunami, marketers have been left with a few priceless gems. One of the most notable: the phenomena of […].
Marketing Insider Group
AUGUST 15, 2017
The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group. Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […].
ScribbleLive
MARCH 28, 2018
While it is odd to think about how VR might be applicable in a B2B context, there are a few examples of exceptional execution. The post 3 Examples of Excellent VR Use in B2B Marketing appeared first on ScribbleLive.
Marketing Insider Group
SEPTEMBER 6, 2017
The post 5 Event Marketing Examples We’re Still Talking About appeared first on Marketing Insider Group. The event experience, when done well, can generate leads and build that loyal customer base like nothing else. Over three-quarters of B2B marketers use events – with 67 percent overall citing event marketing as their most effective strategy. Across the board, marketers are devoting between 20 and 25 percent of their budgets to marketing events. With the technology available […].
Content Marketing Institute
APRIL 5, 2018
For example, Sony Europe found people were contacting its call center because they had trouble with a function on a TV. You might have to adapt text and localize images, for example. Here’s an example. Here’s an example that tickles me.
Marketing Insider Group
JANUARY 12, 2016
The post 10 Great Content Examples That Prove the Little Guys Can Compete appeared first on Sujan Patel. The post 10 Awesome Small Business Content Marketing Examples appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 1, 2017
The post 5 Examples of Brilliant Brand Communities That Are Shaping The Online World appeared first on Marketing Insider Group. The genius of branded communities – when done well – is that they create a participatory experience for the customer.
SnapApp
JUNE 14, 2018
Let’s look at how you can build the perfect landing page and some examples from companies who are doing things right. As you can see from the examples above, amazing landing pages don’t stick to one single format.
Content Marketing Institute
JUNE 20, 2018
Product announcements and events, for example, come and go. TIP: This post is an example of how it can appear fresh on publication day (using date of 2018), but its contents are evergreen. Does your online content have an expiration date? Is it only good for 30 days? A year? Two years?
Hubspot
DECEMBER 20, 2017
Here are 10 examples to inspire your next campaign effort. 10 Re-engagement Email Examples to Woo the Inactive Subscribers. Daily Email ExamplesA whopping number of emails hit your subscribers’ inboxes each day.
Marketing Insider Group
JANUARY 11, 2016
One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. The post 99 Amazing Content Marketing Hub Examples appeared first on Marketing Insider Group.
KoMarketing Associates
MARCH 12, 2015
While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Tim’s profile is another good example of a LinkedIn profile covering all critical elements.
SnapApp
FEBRUARY 16, 2017
Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . This is a great example of supplementing SEO with interactive content.
Marketing Insider Group
AUGUST 11, 2016
The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group. To lead more users to your products, you need to create a showstopping landing page.
Content Marketing Institute
JANUARY 31, 2018
For example, during PNR’s 211-episode run, Joe estimates the podcast generated approximately $500,000 in direct revenue for CMI via sponsorship support. For example, Jay uses a Trello board to guide the planning and production process for his weekly Unthinkable podcast. .
ScribbleLive
DECEMBER 28, 2015
These visualizations were nominated by members of the Visually team, and all powerful examples of data visualization. View the entire package to see how much federal money is spent on Medicare versus defense, for example, then click any tile illustrating a particular line item to drill deeper.
Marketing Insider Group
APRIL 6, 2016
The post 10 Examples To Prove Content Marketing ROI To Your CEO appeared first on Marketing Insider Group. It’s not always easy to convince your CMO and marketing leaders to give you the budget and support for content marketing.
Zoominfo
JUNE 17, 2018
The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling. One great example is Sea Change , a story of a racing yacht that gains a competitive advantage using a number of Cisco Powered technologies.
Modern Marketing
APRIL 4, 2016
As the marketing technology landscape has grown 2567% since 2011 (yes, that’s the actual number), we at the Oracle Marketing Cloud understand how important it is to partner with the right technologies to move your business forward.
Marketing Insider Group
APRIL 4, 2016
The post How to Write the Perfect Headline + 37 Examples appeared first on Marketing Insider Group. Over the past few years, we’ve seen a exponential surge in content on the web.
ScribbleLive
OCTOBER 8, 2015
In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. These two data visualization examples capture all of those impressive qualities, specifically in the travel category.
ScribbleLive
OCTOBER 26, 2016
While this story is starting to show its age (it was published a few years ago), the art direction is just too successful and visually appealing to not include as a stellar example of long-form storytelling.
Modern Marketing
MARCH 30, 2016
The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. Sometimes our impression of marketing tactics is more monolithic than the reality.
Content Marketing Institute
NOVEMBER 12, 2017
For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP Here’s an example from Splinter’s Kevin Roose : “ Bad news, homeowners.
Marketing Insider Group
OCTOBER 21, 2016
The post Content Costumes: How to Pick a Theme for Your Content (Plus Examples) appeared first on Marketing Insider Group. One of the most enjoyable parts of Halloween is getting to dress up. Right? Sure – the candy is great. The old scary movies on TV are a kick.
Content Marketing Institute
DECEMBER 21, 2017
Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.
Modern Marketing
JUNE 29, 2016
Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results.
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