Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. For example, AI generates content by analyzing patterns in existing data, which means it can replicate styles and formats but struggles with genuine creativity and innovation.

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Vision Edge Marketing

OCTOBER 8, 2024

” Here’s an example. Need an example? The takeaway from the example is that you will want to create at least three scenarios around the signal. According to Hiltunen, “Weak signals are the early signs of possible but not confirmed changes that may later become more significant indicators of emerging trends.”

Planning 327

Planning Terms and Conditions Contingency Planning Lead Scoring 327

Vision Edge Marketing

OCTOBER 1, 2024

For example, analyzing behavioral data can help you identify patterns and trends that explain changes in product adoption rates or which features or benefits resonate most with customers for new product development ideas.

POS 305

POS Marketing Analytics Tools Marketing Management Word of Mouth 305

Marketing Insider Group

OCTOBER 1, 2024

For example, a sales performance report can show how well different sales teams are doing, helping managers spot trends or areas needing improvement. For example, CRM data insights can reveal patterns in customer behavior, helping businesses implement targeted retention strategies.

CRM 288

CRM Analytics Customer Satisfaction Allocation 288

Marketing Insider Group

NOVEMBER 5, 2024

For example, someone searching for “best accounting software” might be comparing options, while a search for “buy accounting software” indicates purchase intent. Informational queries, for example, focus on users seeking knowledge, while transactional queries suggest a higher likelihood of purchase.

PPC 288

PPC Keywords Cost Per Click Advertisements 288

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. The Perfect Duo When used together , paid and organic media are usually more effective.

Organization 321

Organization Media Cost Per Click Branding 321

Marketing Insider Group

OCTOBER 9, 2024

For example, companies can now hire a “ fractional CMO ” on an as-needed basis. For example, many CEOs believe that a CMO should be primarily responsible for increasing revenue generation, but the perspective of a typical CMO is more focused on achieving marketing specific objectives.

CMO 306

CMO Paid Search Agency Companies Verticals 306

Marketing Insider Group

NOVEMBER 21, 2024

For example, if a campaign receives negative feedback on social media , CRM systems can track these interactions and flag issues quickly. Predictive analytics, for example, will help brands anticipate customer needs and proactively address them before they escalate into issues.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Marketing Insider Group

JANUARY 6, 2025

For example, a blog discussing industry trends might include a graph showing year-over-year changes. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Use headings, subheadings, and bullet points to break up content.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

MARCH 18, 2025

For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. Example: Selling high-end fitness gear? Example of a Bad Ad: Check out our latest productits amazing! Example of a Good Ad: 50% off today! Do you want to: Drive website traffic? Generate leads?g g Sell products?

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Marketing Insider Group

AUGUST 12, 2024

For example, in their post on 35 outdoor kitchen ideas , they include actual pictures that customers have submitted of their kitchens upon delivery and installation. For example, if you’re listing benefits or steps in a process, bullet points can help clearly delineate each item, making your content easier to follow.

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Marketing Insider Group

FEBRUARY 17, 2025

For example, a local bakery specializing in gluten-free pastries might focus on terms like “best gluten-free croissants near me” instead of generic keywords like “bakery.” Long-tail keywords are especially beneficial for businesses targeting niche markets. Another benefit is how these phrases align with user intent.

Long Tail Marketing 256

Long Tail Marketing Keywords SEO Marketing & Strategy 256

Marketing Insider Group

JANUARY 8, 2025

Examples of native advertising are everywhere. For example, a sponsored article offering helpful tips establishes a brand as an authority in its field, building credibility with the audience. While traditional ads often stand out as obvious promotions, native ads feel like a natural part of the user experience.

Paid Content 286

Paid Content Advertisements Advertising Ethics 286

Marketing Insider Group

JANUARY 14, 2025

For example, a clothing brand might target younger audiences on Instagram while focusing on professionals on LinkedIn. For example, you can experiment with different content formats or posting times if engagement is low. Key Segmentation Criteria Once you decide to segment your audience, the next step is developing some criteria.

Social Media 303

Social Media Media Psychographics B2B Thought Leadership 303

The Forward Observer

JULY 19, 2024

It summarizes all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies, and hand-drawn illustrations. This book guides company leaders, marketers, and entrepreneurs in delivering effective advertising.

Advertisements 275

Advertisements Advertising Buyer Personas Click Rate 275

Vision Edge Marketing

NOVEMBER 11, 2024

Let’s briefly review three companies most people know to illustrate the benefits of massive action over massive activity. Example One: Netflix’s Decision to Shift to Streaming Massive Action: In 2007, Netflix made the strategic decision to shift from a DVD rental service to a streaming platform.

Lead Ranking 318

Lead Ranking Allocation Lead Scoring Business 318

Marketing Insider Group

JULY 31, 2024

For example, in the web address blog.example.com, “blog” is the subdomain of the primary domain “example.com.” For example, products.example.com and services.example.com provide clear separation, making it easier for users to find what they need. What Are Subdomains?

SEO 200

SEO Domain Marketing Management High Quality Lead 200

Webbiquity

AUGUST 8, 2024

Patagonia’s Better Sweater Fleece Jacket product page is a great example of this approach. Chisos ticks all the boxes with their homepage, which is a textbook example of using visual storytelling to captivate their audience and communicate their brand story. Vitamart features several examples of head-turning taglines on their homepage.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Marketing Insider Group

APRIL 22, 2025

For example, a discount card fundraiser allows donors to unlock discounts at local businesses. For example, an eating disorder foundation may work with a body positivity influencer to promote their upcoming t-shirt sale campaign. If you want your product fundraiser to stand out, select products with the following qualities: Practical.

Peer-to-peer 229

Peer-to-peer Product Tips Urgency Marketing 229

Vision Edge Marketing

DECEMBER 3, 2024

History is full of examples of companies that had the data they needed to succeed but chose to follow their instincts instead, with devastating results. Four Examples of the Heavy Price of Ignoring Data Data-driven decision-making is good business and good for business. These examples illustrate why this approach is risky.

Statistics 198

Statistics Allocation Terms and Conditions Lead Ranking 198

Marketing Insider Group

MARCH 24, 2025

For example, take a look at the Hello Kitty Cafe Trucks Instagram page. Some top-performing business videos rely on a certain level of humor and absurdityfor example, Duolingos owl mascot, Duo, was killed and later resurrected through a series of attention-grabbing videos. Leverage audience engagement to build community.

Small Business Marketing 191

Small Business Marketing Social Media Media Tips 191

Vision Edge Marketing

JANUARY 28, 2025

Example: 3M, a global manufacturing company has embedded customer-centricity into its corporate culture. This approach ensures your offerings remain aligned with evolving customer needs Examples: UPS uses advanced data analytics to optimize its logistics operations, ensuring timely deliveries and minimizing disruptions.

Practices 212

Practices Work Management Marketing Management Best Practices 212

Marketing Insider Group

FEBRUARY 10, 2025

For example, a clothing retailer might suggest items that match a customer’s style or send discounts on frequently purchased products. For example, a coffee chain might use CRM to monitor loyalty points and send personalized offers when customers are close to earning rewards.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Marketing Insider Group

FEBRUARY 3, 2025

For example, a B2B technology company might develop content pillars around innovation, operational efficiency, and emerging tools. For example, turn a long-form blog post into a webinar or a short social media post. Content Themes and Pillars Structure your blog around consistent themes that support your objectives.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Vision Edge Marketing

NOVEMBER 19, 2024

3M, at over 100 years old, serves as a prime example of a company that understands the importance of innovation. Take Toyota, a company closing in on 100 years, as an example. Slack provides an example of a B2B company that incorporated a customer-first philosophy into its strategy from day one.

Practices 267

Practices Peer-to-peer Best Practices Business 267

Marketing Insider Group

JULY 29, 2024

For example, website heatmaps can help you determine how users engage with specific web pages, including the links they click, areas of the page they linger on, and areas they ignore. We’ll dive into a few personalization examples in the next section. Personalize marketing content based on donor characteristics.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Trade Press Services Newsletter

MARCH 6, 2025

We might catch candidates listing skills like excellent communicator or team player, says Laurie Chamberlin, head of LHH Recruitment Solutions , but they dont back them up with real-life examples. Demonstrate how you have successfully applied these skills in your previous roles with specific examples. Become a Lifelong Learner.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Marketing Insider Group

DECEMBER 17, 2024

For example, automated workflows can handle repetitive tasks such as sending appointment reminders or categorizing leads. For example, businesses can use data to identify a drop in customer engagement and address issues before they escalate. Real-time tracking also supports proactive decision-making.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Webbiquity

DECEMBER 3, 2024

For example, you might target retail companies a few months before the holiday rush or you might target healthcare organizations a few months before insurance renewal season begins. Moreover, it might affect which audiences are best to target and when. Holidays : Your offerings might change according to which holidays are happening.

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Webbiquity

APRIL 8, 2025

For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago. Some marketing concepts have a pretty short shelf life (e.g.,

Marketing AI 301

Marketing AI Paid Content Optimization Lock-In 301