SendX

MARCH 21, 2024

Understand the transformative power of emojis in email marketing, and how these tiny digital expressions are strategic tools that can amplify your message.

Email Marketing 397

Email Marketing Examples Marketing Tools 397

SendX

OCTOBER 31, 2023

While traditional emails have long served as a static medium of communication, AMP (Accelerated Mobile Pages) for email is transforming these messages into dynamic, interactive, and engaging platforms.

Examples 396

Examples Advertising Mediums 396

SendX

OCTOBER 18, 2024

The difference between an email marketing campaign that converts and one that underperforms often comes down to the smallest details. Yet, many marketers find themselves in a quandary, unsure of what elements to test or how to interpret the results of their email A/B testing.

Examples 366

Examples Tips Email Marketing Campaigns 366

Marketing Insider Group

APRIL 4, 2023

We find that the best way to do that is to imitate successful inbound marketing examples. Key Takeaways: Imitating and adapting examples of proven inbound marketing campaigns gets you the kind of clients you want. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples.

Inbound Marketing 324

Inbound Marketing Examples Campaigns Planning 324

Marketing Insider Group

OCTOBER 16, 2023

Quiq Is Using AI to Meet Customers Where They Are While the first two examples focused on customer-facing promotional efforts, the channel fatigue goes both directions. The best part is that the tools are often built right into the platforms themselves, making them easy to use.

Advertising Channels 300

Advertising Channels Marketing AI Examples Brand Identity 300

SendX

MAY 28, 2024

Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.

Examples 221

Examples Email Marketing Practices Best Practices 221

Oktopost

NOVEMBER 14, 2024

Change has to come organically through your actions and communications, as the examples in this post will show us. Top 7 employer branding examples 1. Salesforce The CRM giant Salesforce sets a flagship example of employer branding done right with its highly intentional “Salesforce Ohana” concept. What is employer branding?

Examples 133

Examples Brand Identity Branding Work Management 133

SendX

DECEMBER 9, 2024

Many marketing teams have access to powerful automation tools but use only a fraction of their capabilities. The right automation strategy can dramatically increase open rates, conversions, and revenue - especially when managing large subscriber lists.

Marketing Automation Services 195

Marketing Automation Services Automation Marketing Automation Email Marketing 195

Oktopost

DECEMBER 17, 2024

Lets look at examples of powerful EGC you could leverage or suggest to your teams. Examples of employee-generated content that works 1. In this example from UpSlide, their LinkedIn audience gets a detailed look at everything that went down at their latest event for investment bankers (including pizza recommendations!),

Examples 116

Examples Generation B2B Thought Leadership Content 116

Martech

DECEMBER 6, 2024

Here is an example training prompt: “This GPT helps marketers at AI training and consultancy firms. They write in a welcoming, professional brand voice based on the attached examples. For example: You are a data scientist with expertise in marketing analytics and AI. Marketing emails. Social media content. Website copy.

Marketing AI 109

Marketing AI Examples Planning Case Studies 109

SendX

MARCH 11, 2024

Examples included. Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach.

Multi-Channel 396

Multi-Channel Segmentation Advertising Channels Examples 396

SendX

MARCH 28, 2024

Includes examples). Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps.

Effectiveness 397

Effectiveness Examples 397

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 351

Stats Advertising Agencies Paid Search Agency Work Management 351

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. For example, AI generates content by analyzing patterns in existing data, which means it can replicate styles and formats but struggles with genuine creativity and innovation.

Marketing AI 321

Marketing AI Content Storytelling Creativity 321

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. For example, if the user is a movie buff, choosing a famous bit of dialogue as the subject line can increase the probability of opening an email. What Exactly is Email Personalization?

Email Marketing 347

Email Marketing Personalization Psychographics Marketing & Strategy 347

Marketing Insider Group

JANUARY 6, 2025

For example, a blog discussing industry trends might include a graph showing year-over-year changes. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Use headings, subheadings, and bullet points to break up content.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

OCTOBER 1, 2024

For example, a sales performance report can show how well different sales teams are doing, helping managers spot trends or areas needing improvement. For example, CRM data insights can reveal patterns in customer behavior, helping businesses implement targeted retention strategies.

CRM 283

CRM Analytics Customer Satisfaction Allocation 283

Marketing Insider Group

NOVEMBER 5, 2024

For example, someone searching for “best accounting software” might be comparing options, while a search for “buy accounting software” indicates purchase intent. Informational queries, for example, focus on users seeking knowledge, while transactional queries suggest a higher likelihood of purchase.

PPC 282

PPC Keywords Cost Per Click Advertising 282

Marketing Insider Group

OCTOBER 7, 2024

Some examples of organic media include: SEO-focused blog posts Social media updates (not paid) Video content on platforms like YouTube Email newsletters and direct outreach Paid Media vs. The Perfect Duo When used together , paid and organic media are usually more effective.

Organization 318

Organization Media Cost Per Click Brand Identity 318

Vision Edge Marketing

MAY 21, 2024

For example, if you’re looking for a new CRM platform, you might seek information about important features to consider. For example, a query to go to specific pages for an online demo of a specific platform and its features, functionality, and pricing. In this example, a transactional query might be to schedule a proof-of-concept demo.

Enterprise Management 275

Enterprise Management Generation Lead Ranking User-Generated Content 275

Marketing Insider Group

OCTOBER 9, 2024

For example, companies can now hire a “ fractional CMO ” on an as-needed basis. For example, many CEOs believe that a CMO should be primarily responsible for increasing revenue generation, but the perspective of a typical CMO is more focused on achieving marketing specific objectives.

CMO 300

CMO Paid Search Agency Companies Verticals 300

Marketing Insider Group

JANUARY 14, 2025

For example, a clothing brand might target younger audiences on Instagram while focusing on professionals on LinkedIn. For example, you can experiment with different content formats or posting times if engagement is low. Key Segmentation Criteria Once you decide to segment your audience, the next step is developing some criteria.

Social Media 291

Social Media Media Psychographics Loyalty 291

Marketing Insider Group

NOVEMBER 21, 2024

For example, if a campaign receives negative feedback on social media , CRM systems can track these interactions and flag issues quickly. Predictive analytics, for example, will help brands anticipate customer needs and proactively address them before they escalate into issues.

Social Media 264

Social Media Work Management CRM Marketing Management 264

Webbiquity

MARCH 28, 2023

The list of penny stocks in 2023 from MarketBeat below is a great example of evergreen content. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. You can check out their Evernest one as an example.

Top of Funnel 322

Top of Funnel Marketing Strategy Marketing & Strategy Planning 322

Marketing Insider Group

JANUARY 8, 2025

Examples of native advertising are everywhere. For example, a sponsored article offering helpful tips establishes a brand as an authority in its field, building credibility with the audience. While traditional ads often stand out as obvious promotions, native ads feel like a natural part of the user experience.

Paid Content 277

Paid Content Advertising Advertisements Ethics 277

Marketing Insider Group

MAY 22, 2023

Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! Here’s how to create effective prompts of your own, and 111 examples to help you level up your digital marketing strategy. Give context. Clearly define your task and goal.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Webinar Metrics 69

Marketing Insider Group

MAY 14, 2024

For example, you might set attendance, fundraising, and engagement goals for your next event. For example, objectives might be to raise awareness or support a specific community. For example, posters and radio announcements will be more effective for a local event than a large, regional one.

Planning 312

Planning Event Marketing Marketing Plans Work Management 312

Vision Edge Marketing

OCTOBER 29, 2024

For example, a software development firm could optimize content around queries like, “how to integrate CRM with ERP systems,” using natural language that reflects how customers inquire about their needs. Looking for an example? The tools are meant to serve as examples, not recommendations.

Marketing AI 247

Marketing AI Buy Marketing Analytics Tools Demand 247

Marketing Insider Group

AUGUST 12, 2024

For example, in their post on 35 outdoor kitchen ideas , they include actual pictures that customers have submitted of their kitchens upon delivery and installation. For example, if you’re listing benefits or steps in a process, bullet points can help clearly delineate each item, making your content easier to follow.

Content 312

Content Marketing Budget Creation Terms and Conditions Marketing Budget 312

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. For example, Pepsi is offering even more than quenching thirst. Examples of Successful Solution Selling Rumors of solution selling’s demise were premature. But isn’t solution selling dead?

Product 304

Product Lead Ranking Fulfillment Amazon 304