Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr

Traackr

Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

Trending Sources

Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising

Hubspot

Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households. And that’s not all: Out of all those who received the once-and-done letter, only 39% indicated that they never wanted to be contacted again.

When is Email Deliverability Like a Fine Wine? [CHART]

Modern Marketing

Email marketing automated email marketing email deliverability Email Marketing subscription management voluntary opt-outsby Egan Cheung | Tweet this When is email deliverability like a fine wine? When it gets better with age.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. Companies in the region will have a year to comply with the explicit opt-in requirements.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation Blog

If you’re ever tired of hearing from us,” the email read, “you can opt out.”. opt-out rate.

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

Make it Easy to Opt Out & Offer Selective Opt Outs: Another logistical concern to which you need to pay attention is opt outs. If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Engaged individuals have not opted out or complained yet, so you want to make sure they receive emails first, every time. If someone doesn’t want to be on your distribution list, then it’s best to give them an easy, obvious way to opt-out.

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Don't Want Your Face Plastered All Over Google? You Have a Few Options

Hubspot

This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

New Gmail Changes Reinforce Engagement Importance

Modern Marketing

This has been a positive experience as a whole to senders, who have been able to allow people who want to opt-out, a trusted option to do so. If one of your customers wants to opt-out, going out with an unsubscribe is the preferred way to let them go.

Don't Want Your Face Plastered All Over Google? You Have a Few Options

Hubspot

This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

How Clean is Your Database?

Act-On

If you find your spam complaint rate is higher than it should be, move the opt-out link to the pre-header of your email. ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain.

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How Clean is Your Database?

Act-On

If you find your spam complaint rate is higher than it should be, move the opt-out link to the pre-header of your email. ISPs like seeing you make your opt-out process more accessible to their customers and addressing an issue they might have already identified with your IP or domain.

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Here’s How to Maintain Your Email Marketing List for Engagement and Better Deliverability

Modern B2B Marketing

This means: Letting subscribers manage their preferences (or opt-out if they wish), and. By law, you need to allow subscribers to opt-out. As a marketer watching a subscriber march out the door, wouldn’t it be better to give him one last chance to stay?

5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

To create a database that’s full of subscribers who love you, you need to have a reactivation strategy to recover the “love me nots” as well as the proper opt-in/opt-out processes in place. Author: Mike Madden “She loves me… she loves me not… she loves me!

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. Tell recipients how to opt-out of receiving future email from you. Honor opt-out requests promptly.

Improve Customer Experience and Email Deliverability With a Preference Center

Modern Marketing

Keep in mind that the annoyance factor with generic, high frequency messaging is what leads to many spam complaints and opt-outs. The vast majority of spam complaints and opt-outs happen within the first 2-3 mailings a subscriber receives email from you.

Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

CAN-SPAM is the US anti-spam law that sets out rules for commercial email messages, including guidelines for contacting email recipients, email content, and penalties. Include information about how your email recipients can opt out.

Wayne Morris, CVP of Marketing, Microsoft Business Solutions: Best Practices on How to Optimize the Full Life Cycle of Global B2B Marketing

Crimson Marketing

Wayne reveals how creating a collaborative interdepartmental environment helps resolve attribution disputes and even suggests letting Sales dictate the opt-out of certain prospects from campaigns.

Email Deliverability: What’s Coming in 2016?

Act-On

Over the last year there’s been a lot of excitement in the email marketing world with new regulations coming out and DMARC being mandatory for successful delivery. We link to some of the newest laws/regulations out there below. Must honor opt-outs within 10 business days.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

I presume I have to log into my account to get out of these emails. Offer a chance to “opt-down” rather than to just opt out. Most of us are unsubscribing to clear out our inboxes. Include a short survey to find out why people are unsubscribing.

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.

Act-On

So what has this got to do with opt-In? But we know there are a lot of companies and marketers out there whose standards are lower. The debate and law over opt-in versus opt-out – in my opinion – is long overdue for an overhaul. Fair warning: rant ahead.

Is Your Email Marketing Compliant with Global Regulations?

KEO Marketing

Because of that, many companies spend significant time collecting email addresses and sending out emails to prospects. Tell recipients how to opt-out of receiving future email from you. Honor opt-out requests promptly. Proof of opt-in from the recipient is required.

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What are the building blocks of a lead generation strategy?

Sales Engine

Map out your individual buying personas, and most importantly, what their most pressing problems are that must be solved. Most people are unwilling to fill out a form to read a 500 word blog or article.

Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Act-On

I’d bet that a majority of you email marketers out there have test email accounts that you send to —which is a good for occasional checkups. If possible, make sure you’re sending to an opt-in list. Opt-outs are always better then spam complaints.

Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

But – unfortunately – it is the most important aspect of every single email you send out. Must include an opt-out link. All promotional/advertising electronic emails must include a clear way for a recipient to opt-out of getting your emails.

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CASL Countdown for B2B Marketers

ANNUITAS

The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. CASL require explicit permission for opt-ins and a pre-checked box will not work.

2 Content Strategies That Are Destined to Fail

Sales Engine

Then you put it on your site with the form to fill out to download the paper, and very few take you up on the offer. Standing out in the crowd is extremely difficult. Content marketing is the way to go, right? You’re competitors are doing it, and it seems easy.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

This is one of the key differentiators in holiday sends, as you need to make sure your message sticks out above the rest. If they have to search your email for it, or scroll all the way to the bottom, you many lose out on a potential click. Make it easy to opt out.

The Truth about Cold Email

DiscoverOrg

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Opt-outs must be honored within 10 days. What is spam? What is a cold email?

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Email Metrics that Matter: Key Data for the Holiday Season

Marketing Action

It’s always important to focus on your overall metrics (sent, delivered, opened, clicked, bounced, opt-out) in order to gain an understanding of how your campaigns are performing at the recipient level. Watch the bounces and opt-outs. The opt-down option.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Content can serve many purposes, but to be successful and stand out it needs to create value for potential readers. In 2015 Google ran out animals starting with “P,” but it pushed through “Mobilegeddon,” which hurt sites with a poor mobile experience.

The new texting service that could spell the end of nuisance calls to your mobile phone

Opentopic

Millions of mobile phone users can now send a free text message to opt out of unsolicited sales and marketing calls under a new campaign by telecoms watchdogs to end the practice. Opentopic blog >> telegraph.co.uk The text-to-register service, designed by Ofcom, which regulates phone companies, lets people add their numbers to the UK’s official “do not call” database which. Marketing ROI Cmo undefined marketing roi

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

If all we do is focus on getting a conversion and winning the sale, people will tune out or opt out. Read his post, Why We’re Throwing Out All Of Our Lead Forms And Making Content Free.

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Why Marketers Should Stop Telling Stories

ANNUITAS

Secondly, what kind of follow-up nurture content will I need to ensure the buyer wants to continue in this discussion and not disengage, or worse, opt-out.

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. Don’t just suppress them; regularly move them out of your marketing lists. Opt-ins. Opt-outs.

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5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. Don’t just suppress them; regularly move them out of your marketing lists. Opt-ins. Opt-outs.

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The 4-1-1 Rule for Lead Nurturing

Modern B2B Marketing

If you are not relevant, your prospects will opt-out – or more likely emotionally opt-out. And nothing is less relevant or more likely to cause an opt-out than content that is too promotional, especially for the early stage buyers that are the core focus of lead nurturing.

Understanding and Reducing Soft Bounces

Act-On

If you are consistently exceeding the threshold, then you should seriously consider using double opt-in and adding an opt-out link to the pre-header of your email, and/or scaling back frequency for your unengaged recipients to reduce the number of spam complaints.

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