Introducing New Opt-Outs by Communication Channels
MAY 30, 2019
For a long time, these levers were “all or nothing,” with unsubscribe or opt-out requests completely removing the prospect from all channels. But this “one strike and you’re out” approach represents a lot of missed opportunities to connect through different avenues. For example, an email unsubscribe request will now only opt a prospect out of emails, allowing reps to continue reaching the prospect via text or phone.