SendX

OCTOBER 25, 2024

With that out of the way, let's get this thing going, shall we? Our Top 4 Picks for The Best Font for Emails Opting for web-safe fonts ensures better compatibility across devices. You might also want to try out some custom fonts in this case. What is the right font for your email marketing campaigns?

Best Practices 312

Best Practices FAQ Terms and Conditions Opt-out 312

SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Google’s move toward a cookie-light future Google intends to let users opt out of online tracking, much like Apple’s App Tracking Transparency feature.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

Martech

AUGUST 6, 2024

Just last week, the roller coaster continued when Google announced that they’re keeping third-party cookies but giving users an opt-in option. One way to do that is to diversify and expand your consumer data collection points, which more than makes up for the loss of customers who opt out of cookies.

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Planning Opt-out 126

Webbiquity

AUGUST 22, 2024

Optimize For Performance Optimizing isn’t just throwing things out there and seeing what sticks. Automation And Personalization Automation is like having a super assistant who knows exactly when to send out the welcome wagon or a birthday cheer, without you lifting a finger. Want to spice things up even further?

Email Marketing 183

Email Marketing Top of Funnel CAN-SPAM Marketing Management 183

Martech

OCTOBER 24, 2024

Also, never message anyone who hasn’t opted in.” If you do it the right way, you need to have all the contacts opt-in, and only reach out to people who want your information.” I would not advise trusting third-party experts unless they are known to have a strong SMS platform that focuses on opt-in only sending,” said Hazlewood.

SMS 123

SMS Deliverability Work Management Opt-out 123

Martech

JANUARY 13, 2025

Still, it fell short of the proactive opt-in requirements mandated by the EUs 2002 e-privacy directive and the U.S. Email marketers largely embraced opt-in standards to build trust and protect the channels integrity, and the industry continued to rely on blocklists in 2025. blocklist providers.

Privacy 125

Privacy CAN-SPAM Privacy Policies Privacy Protection 125

Zoominfo

AUGUST 27, 2024

The platform offers verification of catch-all emails, unlocking leads that are often out of reach for other providers. BookYourData BookYourData is a B2B lead generation platform that offers access to more than 250 million direct contacts across 200+ countries — with a 97% accuracy guarantee.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Act-On

NOVEMBER 8, 2024

Email Deliverability: How to Stay on the Nice List This Holiday Season Learn More Staying Relevant and Meeting Expectations Engagement is king and nothing gets you bounced out of the king’s court (your users inboxes) faster than irrelevant emails. Holiday time is busy, for everyone.

Planning 130

Planning Email Marketing Data Hygiene Deliverability 130

Martech

DECEMBER 5, 2024

They offered every new customer a free trial and even used double opt-in to confirm the free trial to avoid misuse from scammers or hackers. However, the email confirming the start of free trials — a transactional email, unlike the regular promotional messages — went out to all users before they confirmed their opt-ins to the trial service.

Deliverability 118

Deliverability CAN-SPAM Business Opt-out 118

SendX

FEBRUARY 11, 2021

That’s why people love them and easily give out their emails in exchange for it. Your webinar attendee has to be particularly interested in the subject to give out their email, show up at a specific time and attend a 1-hour webinar. Source: Holini.com Keep your opt-in forms short and sweet.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

Marketing Insider Group

MAY 4, 2020

While many organizations start out producing their own content, most soon realize that using a professional content marketing service is a wise investment. When choosing a blog writing service, opt for one that has experience working with tech companies and takes the time to understand your business and needs.

Enterprise Management 363

Enterprise Management Paid Search Agency Work Management Traffic 363

SendX

FEBRUARY 26, 2021

Use information collected from other business dealings, or surveys taken from opt-in forms or other lead magnets to build out a client persona for your email list. Ask for an Opt-in on Your Website Opt-ins are prompts that ask people to sign up for your email list. Use this as a way to know who you’re writing for.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Martech

DECEMBER 12, 2024

To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Knocking your opponent out requires a perfect harmony of bee-stinging, butterfly-floating ambidexterity. Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI.

SMS 111

SMS Email Marketing Ad Frequency Opt-out 111

Martech

OCTOBER 29, 2024

A CDP can help map out detailed customer journeys by tracking behavior across various channels and touchpoints, offering insights into how customers interact with a brand over time. Since your CDP has a broader and deeper set of data on customers, it can be the central hub for multi-track campaigns.

Marketing Automation Services 118

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 118

Act-On

OCTOBER 6, 2023

Not only do recipients have to explicitly opt-in to receive SMS (unlike email), but each send has a cost associated with it, and your ability to send graphics or long form messaging does not convey to SMS. One best practice for building your SMS list includes adding an SMS opt-in on your forms as a default.

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

Martech

OCTOBER 4, 2024

Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising. Drawing parallels: Google and Apple’s iOS 14.5+ which requires apps to ask users for permission to track their activity.

Privacy 133

Privacy Privacy Protection Transparency Lead Ranking 133

Martech

DECEMBER 17, 2024

Anyone that opted into mail privacy protection, they were seen as opening essentially everything. Can users opt in or out of certain features? When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. Will all Apple devices support all the new features?

Marketing AI 115

Marketing AI Privacy Protection Email Marketing Planning 115

Thinkers360

MARCH 17, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B decision maker, analyst and influencer community with 100M+ followers on social media combined! Join us today !

B2B Thought Leadership 122

B2B Thought Leadership Design Thought Leadership Lead Scoring 122

Salesforce Marketing Cloud

OCTOBER 28, 2024

Capping email frequency during setup prevents overreach, reduces the likelihood of email fatigue and opt-outs, and preserves email domain integrity. Respect user privacy with opt-out features Agentforce products let customers and prospects opt out of communications.

Ad Building 111

Ad Building Ethics Work Management Opt-out 111

Martech

AUGUST 12, 2024

Contacts opted out of all emails : Lists the contacts who have opted out of emails (or unsubscribed), important for compliance with marketing preferences and regulations. Optimizing marketing-to-sales handoff Is your marketing-to-sales handoff working correctly?

CRM 118

CRM Top of Funnel Account Based Marketing Paid Search Agency 118

B2BMarketing.net

JULY 25, 2024

After years of speculation, Google has announced that it will not be phasing out third-party cookies from its Chrome browser as initially planned. And now, much to everyone’s surprise, Google has announced that they will continue to support third party Cookies, and not phase them out next year.

Privacy 105

Privacy Paid Search Agency Opt-out Opt-in 105

Thinkers360

FEBRUARY 10, 2025

Brands, Organizations & Startups : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in B2B analyst and influencer community with 100M+ followers on social media combined! Join us today !

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Optinmonster

AUGUST 9, 2024

For example, if you include a navigation menu on your landing page, visitors can easily click away without opting in to your offer. It’s the button that visitors click when they’re ready to opt in. ” If your brand voice is more light-hearted and humorous, try out funny CTA text.

Landing Pages 105

Landing Pages Examples Conversion Tips 105

SendX

MARCH 12, 2021

Opt for a plan which matches with the number of subscribers you have. You also get to preview your email before sending it out and save your customised design. Using these tools, you can send out emails to your customers when they engage in activities like joining the mail list, etc, which improves engagement with the audience.

Enterprise Management 362

Enterprise Management Email Marketing Paid Search Agency Work Management 362

Martech

FEBRUARY 24, 2025

Our expert speaker will alsoaddress key industry challenges, from handling highly regulated sectors to adapting to opt-out technologies like Apples Do Not Track, and discuss the emerging role of generative AI in consent-driven advertising. Future-proof your data strategy and balance personalization with privacy.

Privacy 97

Privacy Personalization Opt-out Webinar Metrics 97

Marketing Insider Group

JUNE 26, 2023

As a result, most companies need to invest in expensive hardware and software to get the best out of AI. This predictability also means one robot will always be able to sniff out another. Most of us opt into long contracts for apps without understanding the full ramifications because we need the functionality. Image Source 3.

Marketing AI 325

Marketing AI Ethics Long Tail Marketing Opt-out 325

Webbiquity

OCTOBER 11, 2022

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. Build an Opt-in Email List. If you have an opt-in policy (and why wouldn’t you?), The foundation of your success begins with defining your product and the problem you’re solving for people.

Digital Asset Management 286

Digital Asset Management Product Branding Brand Identity 286

Webbiquity

JUNE 15, 2021

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This involves sending out a series of tips over a few days or weeks with clear action points about how to achieve a specific goal, thereby increasing their chances of quickly seeing results from your lead magnet and becoming your loyal customer.

Paid Content 300

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 300

Webbiquity

AUGUST 19, 2024

Ideally, you’ve been building an opt-in email list over time. You can find out at which stage users are dropping off, why they are having a slow decision-making process and more. This means you’re losing out on retaining your current clientele, which leads to lower sales in the long run.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

The Point

APRIL 4, 2024

Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% This is especially true for C-level contacts, who overwhelmingly opt for short-form, easily digestible content like cheat sheets and executive guides.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Webbiquity

OCTOBER 18, 2022

Use Double Opt-In. An effective way to reduce the number of invalid emails in your list is to ensure that those added to it have to opt-in multiple times. If it’s too painful to remove those names directly, at least send out a “Do you still want to hear from us?” ” message to inactive subscribers.

Deliverability 300

Deliverability CAN-SPAM Opt-in Opt-out 300

Webbiquity

MAY 26, 2022

Including clear contact information on your website, along with social proof , builds trust with visitors and makes it more likely that they’ll reach out to you when they’re ready to buy. Once you’ve found potential partners, reach out and see if they’re interested in working together. Build an Email List.

Small Business Marketing 347

Small Business Marketing Marketing Automation Services Tips Marketing Budget 347

SendX

APRIL 22, 2021

The email below, from Starbucks, is a great example of an email that stands out from the rest. Make It Easy to Unsubscribe The CAN-SPAM Act of 2003 states that commercial emails should all include a clear way for recipients to opt-out of emails in the future. Source: Moosend 9.

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

illumin

JANUARY 16, 2025

The platform was born out of dissatisfaction with modern social media in 2019 and is growing due to increased scrutiny of Xs political alignments. Because of its strong value set, Bluesky is opting to avoid advertising. Its no surprise that Bluesky aims to starkly differentiate itself from X (formerly Twitter).

Advertising Agencies 105

Advertising Agencies Twitter Advertising Advertisements 105

Act-On

DECEMBER 9, 2023

We looked at our existing programs and discovered that audiences were flowing in and out of our nurture sequences, but that flow didn’t necessarily make sense based on the buyer’s journey. One thing that stood out is that some of the programs had instances of duplicate content. opt-out rate.

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246