Introducing New Opt-Outs by Communication Channels

Outreach

For a long time, these levers were “all or nothing,” with unsubscribe or opt-out requests completely removing the prospect from all channels. But this “one strike and you’re out” approach represents a lot of missed opportunities to connect through different avenues.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

Selecting and Downloading Opt-outs

ContentMX

Selecting and Downloading Contacts that Have Opted Out (Unsubscribed). Go to the Contacts area and use the Find feature to select only contacts that have opted-out. The post Selecting and Downloading Opt-outs appeared first on ContentMX.

Nevada First State For Privacy Opt-Out Laws: How Well is Convert Prepared?

Convert

This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the sale of any covered personally identifiable information that the operator has collected or will collect.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Including an easy way to opt out or unsubscribe builds credibility with users.

Why Empathy Wins in Email Marketing

Litmus

A supreme example of empathetic email marketing: Bloom & Wild’s Mother’s Day opt-out campaign. That’s why the Bloom & Wild team allowed their subscribers to opt out of Mother’s Day reminders: Shared by @Lottie_Lamour on Twitter. Here are just a few examples of the praise the Bloom & Wild team has received in response to their opt-out campaign: An interview with the Bloom & Wild team. Email marketing is becoming more and more data-driven.

The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience

Litmus

There are a few other methods out there to consider if you’d like to give your subscribers more options. Offer an Opt-Down. An increasingly popular option, opt-down methods vary in appearance. Offer a Seasonal Opt-Out. We have received your unsubscribe request.

Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising

Hubspot

Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households. And that’s not all: Out of all those who received the once-and-done letter, only 39% indicated that they never wanted to be contacted again.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr

Traackr

Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

The Ultimate Guide to List-Unsubscribe

Litmus

Our research shows that 50% of consumers have marked email as spam because they couldn’t easily figure out how to unsubscribe , which hurts your deliverability. If you’re looking to find out whether a brand’s email has list-unsubscribe set up, you’ll have to take a look at the email’s header.

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When is Email Deliverability Like a Fine Wine? [CHART]

Modern Marketing

Email marketing automated email marketing email deliverability Email Marketing subscription management voluntary opt-outsby Egan Cheung | Tweet this When is email deliverability like a fine wine? When it gets better with age.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. Companies in the region will have a year to comply with the explicit opt-in requirements.

6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

You’re hit with an opt-out request. Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master.

GDPR + Cold Emails: What it Means for Your Outbound Strategy

Convert

There’s a lot of bad information out there on GDPR and cold emails. Or “You just have to give them a chance to opt out.” Not just bad information. Scary information. “Oh, Oh, you just have to make sure it’s relevant.” Or “Just stop buying from lists.” No no no no no.

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

If you’re ever tired of hearing from us,” the email read, “you can opt out.”. opt-out rate.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Marketers must respect and honor these opt out requests and remove them from communications moving forward. “What can I do to reduce unsubscribes?”

The Truth about Cold Email

DiscoverOrg

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Opt-outs must be honored within 10 days. What is spam? What is a cold email?

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Let Visitors Opt-Out of Cookie Tracking. For example, in the case of Marketo, you can set “Do Not Track” Browser Request to “Support.”) Your platform may offer the option to request all visitors from selected countries to opt-in to cookie tracking upon their first visit.

What SaaS Companies Need to Know About the CCPA

Golden Spiral

The CCPA guarantees consumer rights to request information, delete information, and opt out. Provide and publicize Opt Out links. Consumers have the right to opt out of sharing their personal information. Check out HubSpot’s tips. Opt Out Link.

Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

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Watch Out! Google Wants to Optimize Your Ad Account

EMagine B2B Blog

Last week, Google began sending out an innocuous-seeming email to select PPC advertisers. Here’s Google, going out of their way to help support your business so you don’t even have to think about your ads. The post Watch Out!

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You Need Human Data to Truly Measure Customer Engagement

ERDM

When B2B or B2C customers opt out or voice complaints, you need to add the richness and depth of human insights and feelings regarding what went wrong, why, and of critical importance, how they want it fixed, not just "how many" are unhappy or leaving.

FTC Completes CAN-SPAM Review

eDataSource

Should the time period to process unsubscribe or opt-out requests be shortened? Their verdict? No changes. Some background: the FTC solicited public comment on the CAN-SPAM rule back in June 2017.

Are you trying to help your customers? Or fool them?

Biznology

You can opt out. No, it seems OK to be donating money to charity, but why the big green accept button and the greyed-out opt-out? When you pull the old “greyed-out opt-out” trick, you get blog posts like this one.

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5 Ways Service Businesses Can Use SMS for a Better Customer Experience

Biznology

Digging out your phone number and hoping someone is available to provide an answer isn’t always convenient. Give Them a Way to Opt-Out of SMS Marketing Messages. Think that SMS is too invasive to use in your business? Think again!

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The Secret to Getting Users to Resubscribe to Your Email List

Opt Intelligence

After all, they opted out for a reason. You can target these users, not through email, but through opt-in advertising designed to get them to resubscribe. First, you need to understand why users opted out.

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Best Practices for Direct Email Campaigns

Versium

To improve the odds that your emails actually reach your targets’ inboxes, and your online reputation is intact so you can email another day, check out these email best practices and resources. First, it helps to know some of the reasons emails can bounce or be filtered out of the inbox.

A Programmatic Marketer’s Guide to Navigating Chrome’s Blocking of 3rd Party Cookies

Digilant

At Google’s I/O event earlier this month, it was announced that multiple privacy updates will be rolling out to Chrome users over the course of 2019. By doing so, opting-out isn’t an option and your operations will not be so easily blocked. Reach out to us here.

Measuring ROI in Social and Mobile Marketing

Biznology

Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. Image via Wikipedia.

CCPA Quick Facts for Marketing

Oktopost

The opt-out link should be extremely accessible to consumers on your home page, in their profile settings, or when they sign up to ensure those who want to can do. We’ve all had conversations where we are freaking out because we googled monkeys and got advertisements about the zoo.

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Don't Want Your Face Plastered All Over Google? You Have a Few Options

Hubspot

This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

The GDPR Era Of Permission Based Email Marketing

Valasys

In order to update your existing database, run a campaign that encourages users to re-opt-in to your email list. In case you don’t have explicit proof that your contact has opted-in to receiving communication from you, then you will need to obtain consent from them again.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

This is one of the key differentiators in holiday sends, as you need to make sure your message sticks out above the rest. If they have to search your email for it, or scroll all the way to the bottom, you many lose out on a potential click. Make it easy to opt out.

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