Introducing New Opt-Outs by Communication Channels


For a long time, these levers were “all or nothing,” with unsubscribe or opt-out requests completely removing the prospect from all channels. But this “one strike and you’re out” approach represents a lot of missed opportunities to connect through different avenues. For example, an email unsubscribe request will now only opt a prospect out of emails, allowing reps to continue reaching the prospect via text or phone.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. If all we do is focus on winning the sale, they’re going to tune out or opt out.


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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. ” ad campaign to know that the company is taking big steps to protect consumer privacy and making opt-out the default on many of its features, including location tracking. More importantly, now that consumers are opting out of everything they can, the focus will continue to shift to ad engagements, and “active eyeballs” will be valued the highest.

Selecting and Downloading Opt-outs


Selecting and Downloading Contacts that Have Opted Out (Unsubscribed). Go to the Contacts area and use the Find feature to select only contacts that have opted-out. The post Selecting and Downloading Opt-outs appeared first on ContentMX. Then click the Export Selected Contacts button to download these contacts as a CSV file. Knowledge Base Using the Platform

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Whatever the rationale for asking people to opt-in to your communications, you want to make sure that you’re getting the right message to the right audience – and ensure that only customers who want to stay in touch get your marketing messages. 5. Use opt-out to say ‘hello’.

"Don’t Cause Opt-outs Post-Purchase," says Shiseido SVP


The answer almost always is that most customers opt out just a few days following their purchase. Then ask these questions: "Why are customers opting-out?" What's causing them to want to opt-out?" You may not even realize the many out-of-the-box solutions you're not taking advantage of.

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]


This led many SEOs to speculate: should you opt-out of featured snippets altogether? Instead of gaining traffic by opting-out of featured snippets, we found we actually lost a significant amount of traffic quite quickly. To summarize the significant findings of this test: Google's nosnippet tags can effectively opt-out publishers from featured snippets. Posted by Cyrus-Shepard. Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

Nevada First State For Privacy Opt-Out Laws: How Well is Convert Prepared?


This law amends Nevada’s existing security and privacy law to require an operator of a website or online service for commercial purposes to permit consumers to opt-out of the sale of any covered personally identifiable information that the operator has collected or will collect. On May 29, 2019, Nevada Governor signed into law SB 220.

Why Empathy Wins in Email Marketing


A supreme example of empathetic email marketing: Bloom & Wild’s Mother’s Day opt-out campaign. That’s why the Bloom & Wild team allowed their subscribers to opt out of Mother’s Day reminders: Shared by @Lottie_Lamour on Twitter. Here are just a few examples of the praise the Bloom & Wild team has received in response to their opt-out campaign: An interview with the Bloom & Wild team. Email marketing is becoming more and more data-driven.

4 ways to improve prospect opt-in and opt-out


Managing opt-in and opt-out for your marketing lists, programs, and databases is often seen as tedious, annoying, and a necessary evil. The post 4 ways to improve prospect opt-in and opt-out appeared first on Brainrider. Attract & Acquire More Quality Leads Engage Prospects When Sales-Ready Nurture & Qualify Existing Database opt-in opt-out permission privacy unsubscribe

B2B Email Marketing: Don’t make opting out so hard


Making it easy for recipients of your marketing emails to opt out (or unsubscribe) may seem counterintuitive if you are focused on building your list, but it will actually result in more high quality leads. Making opt-out difficult by hiding the link at the bottom of emails, or not having email preferences accessible on your site, has repercussions. It seems logical that this button would both remove the messages from your inbox, and keep future ones out.

The B2B marketing ironies of our time


Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr


Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising


While direct mail seems like a thing of the past, Smile Train , a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out. Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households.

When It’s Time to Let Go: 5 Tactics to Improve the Unsubscribe Experience


There are a few other methods out there to consider if you’d like to give your subscribers more options. Grammarly also provides its subscribers with a detailed email preference center, with specific callouts for offers and coupons, as well as a specific business preference: Of course, you still need to provide an option to opt-out of all communications on your email preference center, in case someone doesn’t want to hear from your brand at all anymore. Offer an Opt-Down.

When is Email Deliverability Like a Fine Wine? [CHART]


Voluntary opt-outs (through subscription management) remain quite constant throughout, but bounce backs see the greatest improvement over time as the benefits of clean lists through automated data cleansing and segmentation drastically reduce the number of bounce backs, by more than 60% over the first year! Email marketing automated email marketing email deliverability Email Marketing subscription management voluntary opt-outs

7 Misconceptions About the New EU Privacy Regulations


While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

The Ultimate Guide to List-Unsubscribe


Our research shows that 50% of consumers have marked email as spam because they couldn’t easily figure out how to unsubscribe , which hurts your deliverability. If you’re looking to find out whether a brand’s email has list-unsubscribe set up, you’ll have to take a look at the email’s header. Tips & Resources ISP list hygiene list-unsubscribe opt-out unsubscribeUpdate. Yahoo!

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Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Data collected through independent websites, portals, or publisher co-ops should be valid because visitors are asked to opt-in on their first touch. 3. Ability to Opt-Out. They may have opted-in to sharing their information a month ago, but they could change their minds at any time, and they need to be allowed to do so. Failing to provide your customers the ability to opt-out of having and using intent data could get you in trouble.

5 Stories About EU Privacy Rules: A Daily Roundup


by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. Companies in the region will have a year to comply with the explicit opt-in requirements.

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Data collected through independent websites, portals, or publisher co-ops should be valid because visitors are asked to opt-in on their first touch. 3. Ability to Opt-Out. They may have opted-in to sharing their information a month ago, but they could change their minds at any time, and they need to be allowed to do so. Failing to provide your customers the ability to opt-out of having and using intent data could get you in trouble.

New Icon Next to Online Ads Allows You to Opt Out of Tracking


The program will feature an “Advertising Option Icon” to notify website visitors about ad tracking and to give them the option to opt out. Clicking on it will provide customers with a disclosure statement about the data collection as well as the ability to easily opt-out. The post New Icon Next to Online Ads Allows You to Opt Out of Tracking appeared first on ReadWrite.

[Infographic] More People Opting Out of Behavioral Advertising


The NAI provides users a portal where advertisers can show their privacy guidelines and users can opt out of cookie tracking, the prevalent way that ad agencies gain data for behavioral targeting. million visitors have come to the NAI’s opt-out site. million users have opted out of cookie tracking, approximately 17%. Check out the infographic from Loeb & Loeb below.

6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

You’re hit with an opt-out request. Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! Don’t let your […]. The post 6 Tips for Writing an Effective B2B Lead Generation Email appeared first on Marketing Insider Group. Content Marketing

How Unsubscribe Requests Can Affect Customer Experience


A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Marketers must respect and honor these opt out requests and remove them from communications moving forward. If this is not followed negative engagement and spam complaints will increase, and soon mail intended for a senders’ best subscribers will be impacted – going to spam, or being blocked out right.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

If you’re ever tired of hearing from us,” the email read, “you can opt out.”. Although the team did test an email following best practices that resulted in a slightly lower opt-out rate (under 1%), they ultimately decided they wanted to ensure that the recipients actually wanted to hear from SmartBear by using the more up-front version, resulting in a 2.5% opt-out rate.

GDPR + Cold Emails: What it Means for Your Outbound Strategy


There’s a lot of bad information out there on GDPR and cold emails. Or “You just have to give them a chance to opt out.” Not just bad information. Scary information. “Oh, Oh, you just have to make sure it’s relevant.” Or “Just stop buying from lists.” No no no no no. It’s true, not all. Blogs

California Consumer Privacy Act (CCPA) and ActiveDEMAND


Have a “do not sell my personal information” link on your homepage that sends people to a form where they can opt-out of having their data sold. Don’t request opt-in for at least 12 months after a Californian opts out. Create an Opt-Out link, Database, and Procedure: Opting out means more than just getting off an email list. With ActiveDEMAND, it’s easy to: Maintain opt-out/opt-in consent records.

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods.

Five GDPR Considerations For Your Email Marketing Campaigns


After all, getting re-requesting permission could reduce the size of your mailing lists and make individuals more aware of their right to opt-out of receiving marketing communications. Similarly, allowing people to opt-out means you won’t be sending out thousands of emails that are simply going to be ignored or sent straight to the spam folder. Check out what services your email marketing provider offers. How are you handling opt-outs?

The Truth about Cold Email


The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Opt-outs must be honored within 10 days. What is spam? What is a cold email?

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Maximizing Your Email Audience Potential: Turning Email Addresses on File into Opt-Ins


While going out and attracting new, high-value subscribers is one path that every brand should explore, it’s also the most expensive. One of those approaches is to leverage the email addresses you have on file and try to get more of those folks to opt in for marketing emails. Deciding How to Approach Non-Opted-In Contacts. These folks shared their email address with you as part of a registration or purchase, for example, but never opted in for marketing emails.

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Using Design Analytics to Identify and Solve Actual Problems


“We’re afraid our customers are opting out because they get too much. Have we quantified opt-outs are a real problem? Are subscribers opting out of communications from the brand at a higher rate than is deemed acceptable? Is there a relationship between frequency and opt-outs? The results are verified, and we see that by applying the model we are improving engagement and reducing opt-outs.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?


Right to Opt-Out of Third-Party Sales. Right to Opt-Out of Third-Party Sales and Sharing. Right to Opt-Out of Automated Decision Making Technology. Opt-out requirements for use and disclosure. Opt-in consent standard for use and disclosure.

What Digital Marketers Need to Know About California’s New CCPA Law


At a high level, the biggest difference between these laws are that: GDPR is opt-in for consumer data protection. CCPA is opt-out for consumer data protection. Since it was enacted in 2018 95% of consumers have opted in. CCPA, on the other hand, is an opt-out law. Meaning – the same type of popup a consumer might see under a GDPR compliant website will instead ask if the consumer wants to opt-out of being tracked via cookies.

What B2B Content Marketers Need to Know About the California Consumer Privacy Act


It grants the following rights to California consumers: The right to know what personal information is collected, used, shared or sold The right to delete personal information held by businesses and, by extension, a business’s service provider The right to opt out of sale of personal information. The California Consumer Privacy Act (CCPA) went into effect on January 1.