The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr

Traackr

Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising

Hubspot

Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households. And that’s not all: Out of all those who received the once-and-done letter, only 39% indicated that they never wanted to be contacted again.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Options for letting Web visitors opt out of cookie tracking. As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25.

6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

You’re hit with an opt-out request. Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Marketers must respect and honor these opt out requests and remove them from communications moving forward. “What can I do to reduce unsubscribes?”

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Let Visitors Opt-Out of Cookie Tracking. For example, in the case of Marketo, you can set “Do Not Track” Browser Request to “Support.”) Your platform may offer the option to request all visitors from selected countries to opt-in to cookie tracking upon their first visit.

Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Act-On

I’d bet that a majority of you email marketers out there have test email accounts that you send to —which is a good for occasional checkups. If possible, make sure you’re sending to an opt-in list. Opt-outs are always better then spam complaints.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

This is one of the key differentiators in holiday sends, as you need to make sure your message sticks out above the rest. If they have to search your email for it, or scroll all the way to the bottom, you many lose out on a potential click. Make it easy to opt out.

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

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The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

Make it Easy to Opt Out & Offer Selective Opt Outs: Another logistical concern to which you need to pay attention is opt outs. If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience.

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The Truth about Cold Email

DiscoverOrg

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Opt-outs must be honored within 10 days. What is spam? What is a cold email?

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5 Tips for Attention-Grabbing Holiday Marketing Campaigns

Opentopic

If holiday messaging doesn’t make sense for your company or product offerings, it’s OK to opt out.​​ ​​The holidays are supposed to be filled with good cheer, but for many consumers, they’re filled with annoyances: stress, overeating, horrible gifts and truly boring marketing. NOW WHAT: Create holiday messaging that showcases your good works or helps your customers solve a problem.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation Blog

If you’re ever tired of hearing from us,” the email read, “you can opt out.”. opt-out rate.

GDPR and Digital Marketing

ActiveDEMAND

For example, if you are opting in a visitor into your email list, you must link to a privacy policy to explain what you will be doing with their information. But direct marketers do have the right to assume ‘legitimate interest’ when opting in.

Your Audience Called. They Say You’re Fired.

Act-On

Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities. Even if there are still a few gaps in all that content, our audiences are already maxed out. Over time, they opt out.

Don't Want Your Face Plastered All Over Google? You Have a Few Options

Hubspot

This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

At Act-On, we classify suppression lists into: opt outs. Check out our post on common terms for the email marketer, parts one and two. Marketers switch email service providers (ESPs) for various reasons.

Maximize the e-mail unsubscribe

Anything Goes Marketing

A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out.

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Don't Want Your Face Plastered All Over Google? You Have a Few Options

Hubspot

This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

Marketing for the Relationship Economy

Navigate the Channel

Prospects will feel that and convert out of respect and loyalty. Under these new laws, companies are now responsible for things like double opt-in requirements and opt out education. The consumer experience continues to define success in branding and marketing.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

At Act-On, we classify suppression lists into: opt outs. Check out our post on common terms for the email marketer, parts one and two. Marketers switch email service providers (ESPs) for various reasons.

The new texting service that could spell the end of nuisance calls to your mobile phone

Opentopic

Millions of mobile phone users can now send a free text message to opt out of unsolicited sales and marketing calls under a new campaign by telecoms watchdogs to end the practice. Opentopic blog >> telegraph.co.uk The text-to-register service, designed by Ofcom, which regulates phone companies, lets people add their numbers to the UK’s official “do not call” database which. Marketing ROI Cmo undefined marketing roi

Are you trying to help your customers? Or fool them?

Biznology

You can opt out. No, it seems OK to be donating money to charity, but why the big green accept button and the greyed-out opt-out? When you pull the old “greyed-out opt-out” trick, you get blog posts like this one.

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Measuring ROI in Social and Mobile Marketing

Biznology

Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. Image via Wikipedia.

CASL Countdown for B2B Marketers

ANNUITAS

The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. CASL require explicit permission for opt-ins and a pre-checked box will not work.

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New Gmail Changes Reinforce Engagement Importance

Modern Marketing

This has been a positive experience as a whole to senders, who have been able to allow people who want to opt-out, a trusted option to do so. If one of your customers wants to opt-out, going out with an unsubscribe is the preferred way to let them go.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. Tip: If you’re sending out a broken link to that landing page you hoped would be a conversion magnet, your campaign will fail and all your time and effort will be for nada.

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4 things marketers should do about GDPR now (other than panic)

chiefmartech

” To encourage users to subscribe or opt in to specific types of content — versus an all-or-nothing approach — marketers should build preference centers, enabling clients to control how they prefer to engage with you. Add opt-in checkboxes and language to all your web forms.

How to Measure Digital Marketing With Observer Effects

Biznology

When users find out about this, they get angry. They hate having to opt out of marketing. They especially hate having to opt out of marketing that seems creepily tuned to their past digital behaviors. In my experience, opt-in surveys get insignificant results.

IP Warming Part Two: The Critical Steps

ANNUITAS

Reminder: Make sure you are not sending to anyone who has previously opted out of communications, complained or bounced from your previous marketing automation solution or ESP. Opt-out rates. The importance of IP Warming is huge…even if you are just starting to realize it.

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Can Barnes and Noble engage Borders customers?

Biznology

Just sending out the notice was all that they had to do–and taking a minimalist approach in what was said therein was a great way to avoid any screw-ups by presuming the reactions of the Borders customers. to opt-out of having your customer data transferred to Barnes & Noble.

Can Barnes and Noble engage Borders customers?

Biznology

Just sending out the notice was all that they had to do–and taking a minimalist approach in what was said therein was a great way to avoid any screw-ups by presuming the reactions of the Borders customers. to opt-out of having your customer data transferred to Barnes & Noble.

8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Marketing Converts

Opt-out management : Email opt-outs can occur in more than one application, which means that a process or integration between these applications needs to be implemented to share opt-outs for compliance with legal regulations. Beyond opt-out management is preference management. So, like opt-out management, a process or integration to share bounced email addresses needs to be in place.

Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

In fact, knowing the ins and outs of the CAN SPAM Act is an essential part of creating a successful referral program. Offer an opt out link in a visible format for future emails. Promptly respect opt out requests and complete them within 10 business days.

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. Guest post by Prasad Reddy.

Improve Customer Experience and Email Deliverability With a Preference Center

Modern Marketing

Keep in mind that the annoyance factor with generic, high frequency messaging is what leads to many spam complaints and opt-outs. The vast majority of spam complaints and opt-outs happen within the first 2-3 mailings a subscriber receives email from you.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. Tip: If you’re sending out a broken link to that landing page you hoped would be a conversion magnet, your campaign will fail and all your time and effort will be for nada.

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Back to Basics: The ABCs of a Successful E-Newsletter

Act-On

If you read it out loud, how does it sound? Also, don’t forget to include your contact information, so readers can reach out with questions and commentary. This is where you include the aforementioned contact-information and opt-out clause (more on this in a moment). Also, you must have an opt-out option for you readers – a place where they can unsubscribe. But, it’s not solely a vehicle for you to puff out your chest and pitch your products.