Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

The B2B marketing ironies of our time


Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr


Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising


Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households. And that’s not all: Out of all those who received the once-and-done letter, only 39% indicated that they never wanted to be contacted again.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Options for letting Web visitors opt out of cookie tracking. As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25.

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods.

6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

You’re hit with an opt-out request. Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Marketers must respect and honor these opt out requests and remove them from communications moving forward. “What can I do to reduce unsubscribes?”

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

If you’re ever tired of hearing from us,” the email read, “you can opt out.”. opt-out rate.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Let Visitors Opt-Out of Cookie Tracking. For example, in the case of Marketo, you can set “Do Not Track” Browser Request to “Support.”) Your platform may offer the option to request all visitors from selected countries to opt-in to cookie tracking upon their first visit.

The Truth about Cold Email


The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Opt-outs must be honored within 10 days. What is spam? What is a cold email?

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The Top 10 Do’s and Don’ts of Email Marketing


Make it Easy to Opt Out & Offer Selective Opt Outs: Another logistical concern to which you need to pay attention is opt outs. If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience.

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

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Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


This is one of the key differentiators in holiday sends, as you need to make sure your message sticks out above the rest. If they have to search your email for it, or scroll all the way to the bottom, you many lose out on a potential click. Make it easy to opt out.

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Seven Smart Strategies to Maximize Your Gmail Inbox Placement


I’d bet that a majority of you email marketers out there have test email accounts that you send to —which is a good for occasional checkups. If possible, make sure you’re sending to an opt-in list. Opt-outs are always better then spam complaints.

8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. In order to stay on the right side of the law and avoid some hefty fines, check out our steps to ensure that your website is GDPR compliant.

Why Xennials or Generation Z Are Disillusioned with Social Media


So why are today’s teens opting out of social networking? At least once a week, a friend will announce that they’re taking a “social media detox.”

Do browser push notifications really work?


Be clear with the communications and make opting out just as easy as opting in. They are easier and less expensive to implement than developing a full out mobile app. Lower opt-out and unsubscribe rates.

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Simplifying Email Marketing under GDPR


Specific to prospects, you must obtain an opt-in, which is an explicit consent for on-going communication. Existing customers are also clients and you do not need the opt-in to send them an email.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

On the bright side, the onslaught means companies viewed the new law as an opportunity to reevaluate their business processes, work out a GDPR-compliance plan with their legal teams, and reaffirm audience interest in their content. Opt out.

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5 SaaS Product Trial Strategies to Put in Place

Altitude Branding

Opt-out Free. Opt-out trials are the free trials that require a credit card to begin. The free trial will turn over into a subscription at the end of the trial if the prospect does not opt-out. Opt-in Free. Guest author: Molly Gibson Kirby.

Your Audience Called. They Say You’re Fired.


Unfortunately, sometimes the business priorities don’t just come first – they all but drown out the audience’s priorities. Even if there are still a few gaps in all that content, our audiences are already maxed out. Over time, they opt out.

How to Audit your Prospect Database to Ensure GDPR Compliance


For example, what are you doing with personal data when someone opts out? How does it affect all the places of opt-out data, including a marketing database like Marketo or Eloqua vs. a sales database, like Salesforce or Sugar CRM?

Maximize the e-mail unsubscribe

Anything Goes Marketing

A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out.

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Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


At Act-On, we classify suppression lists into: opt outs. Check out our post on common terms for the email marketer, parts one and two. Marketers switch email service providers (ESPs) for various reasons.

GDPR and Marketing – What You Need To Know


GDPR is definitely something worth talking to a legal specialist about, but if you just want the gist of it, read on: The first point is obvious: you can no longer simply assume that a person wants to be contacted and give them the option to opt out of your notifications.

Are you trying to help your customers? Or fool them?


You can opt out. No, it seems OK to be donating money to charity, but why the big green accept button and the greyed-out opt-out? When you pull the old “greyed-out opt-out” trick, you get blog posts like this one.

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GDPR and Digital Marketing


For example, if you are opting in a visitor into your email list, you must link to a privacy policy to explain what you will be doing with their information. But direct marketers do have the right to assume ‘legitimate interest’ when opting in.

Measuring ROI in Social and Mobile Marketing


Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. Image via Wikipedia.

Christmas in July: Consistency is the Key to Email Success

Modern Marketing

Segmentation should remain a key consideration as you expand: Users who have opted out should never be included in campaigns. Actively weed out inactive addresses: Plan re-engagement campaign cycles now so users are active and up-to-date for holiday mailings.

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Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist


At Act-On, we classify suppression lists into: opt outs. Check out our post on common terms for the email marketer, parts one and two. Marketers switch email service providers (ESPs) for various reasons.

Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks


However, if you’re worried about what could show up in your ads and want to opt out of dynamic sitelinks Google will allow you to do that. Dynamic Sitelink Opt Out Link:

The California Consumer Privacy Act of 2018: Do you know where your personal data is?

Modern Marketing

Honor consumers' requests to opt-out of having their personal information sold to third parties. Provide a prominent "Do Not Sell My Personal Information" link on the homepage to facilitate the consumer opt-out process. Penalties for data breaches are also laid out in the Act. It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data?

How Direct Mail Automation Can Ease Your GDPR Transition

Modern B2B Marketing

If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. Recipients must now provide positive opt-in to be contacted by your company.

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Countdown to GDPR: How NetLine has prepared for May 25th


Do users need to opt-in again? 40), the soft opt-in will apply. Because we have previously gained consent to mail existing contacts, and we have opt-outs on all of our messages, our contacts will continue to receive messages until they opt-out.

Don't Want Your Face Plastered All Over Google? You Have a Few Options


This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

CASL Countdown for B2B Marketers


The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. CASL require explicit permission for opt-ins and a pre-checked box will not work.

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Don't Want Your Face Plastered All Over Google? You Have a Few Options


This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

How Facebook’s Latest Move Could Lead to Live-Streaming Revenue


” But what if users could opt out of the annoyance of automatic notifications anytime someone in their network posted a live-stream? Last week, Facebook started rolling out that very option, per Digiday. Facebook Live launched to spectacular hype.

Identify and Rejuvenate Your Inactive Customers

Modern Marketing

They opted in to receive your marketing messages, but they don’t interact with your brand any more. This leads to even less likelihood they will engage and higher likelihood that they eventually opt out altogether.