Email Marketing: How to maintain low opt-out rates

B2B Lead Generation

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates.

"Don’t Cause Opt-outs Post-Purchase," says Shiseido SVP

ERDM

The answer almost always is that most customers opt out just a few days following their purchase. Then ask these questions: "Why are customers opting-out?" What's causing them to want to opt-out?"

Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Including an easy way to opt out or unsubscribe builds credibility with users.

Selecting and Downloading Opt-outs

ContentMX

Selecting and Downloading Contacts that Have Opted Out (Unsubscribed). Go to the Contacts area and use the Find feature to select only contacts that have opted-out. The post Selecting and Downloading Opt-outs appeared first on ContentMX.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Options for letting Web visitors opt out of cookie tracking. As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25.

The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

Influencer Marketing: Time to Opt-out of Opt-in Networks | Traackr

Traackr

Too often marketers are tempted by influencer marketing at the push of a button. Here is why easy influence won’t give your brand authenticity it craves

When is Email Deliverability Like a Fine Wine? [CHART]

Modern Marketing

Email marketing automated email marketing email deliverability Email Marketing subscription management voluntary opt-outsby Egan Cheung | Tweet this When is email deliverability like a fine wine? When it gets better with age.

7 Misconceptions About the New EU Privacy Regulations

Modern Marketing

While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! It’s already the law in the EU to request permission to reach people via email, so you should already have some form opt-in status for your email list.

5 Stories About EU Privacy Rules: A Daily Roundup

Modern Marketing

by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. Companies in the region will have a year to comply with the explicit opt-in requirements.

6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

You’re hit with an opt-out request. Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master.

Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods.

GDPR + Cold Emails: What it Means for Your Outbound Strategy

Convert

There’s a lot of bad information out there on GDPR and cold emails. Or “You just have to give them a chance to opt out.” Not just bad information. Scary information. “Oh, Oh, you just have to make sure it’s relevant.” Or “Just stop buying from lists.” No no no no no.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

If you’re ever tired of hearing from us,” the email read, “you can opt out.”. opt-out rate.

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

Make it Easy to Opt Out & Offer Selective Opt Outs: Another logistical concern to which you need to pay attention is opt outs. If you’re only optimizing your emails for laptops and desktops, you’re missing out on a huge audience.

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The GDPR Era Of Permission Based Email Marketing

Valasys

In order to update your existing database, run a campaign that encourages users to re-opt-in to your email list. In case you don’t have explicit proof that your contact has opted-in to receiving communication from you, then you will need to obtain consent from them again.

How Unsubscribe Requests Can Affect Customer Experience

Modern Marketing

A critical component of this is letting customers opt-out on their own terms—as quickly and easily as possible. Marketers must respect and honor these opt out requests and remove them from communications moving forward. “What can I do to reduce unsubscribes?”

Embracing Trust: How Marketers Can Prepare for GDPR 2.0

The Point

That would force companies to execute email marketing , for example, on an opt-in basis universally, rendering many marketing databases useless. (As As marketers discovered this year, getting any significant percentage of opt-out contacts to opt-in is no small task.).

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Let Visitors Opt-Out of Cookie Tracking. For example, in the case of Marketo, you can set “Do Not Track” Browser Request to “Support.”) Your platform may offer the option to request all visitors from selected countries to opt-in to cookie tracking upon their first visit.

The Truth about Cold Email

DiscoverOrg

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Opt-outs must be honored within 10 days. What is spam? What is a cold email?

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? Social Media cisco Facebook Google intel opt-in social media twitter unsubscribe valueAlthough it may seem absurd, this question is relevant today, and valuable to consider. Here are two ways it might change your marketing.

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Are you trying to help your customers? Or fool them?

Biznology

You can opt out. No, it seems OK to be donating money to charity, but why the big green accept button and the greyed-out opt-out? When you pull the old “greyed-out opt-out” trick, you get blog posts like this one.

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Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Act-On

I’d bet that a majority of you email marketers out there have test email accounts that you send to —which is a good for occasional checkups. If possible, make sure you’re sending to an opt-in list. Opt-outs are always better then spam complaints.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam

Act-On

This is one of the key differentiators in holiday sends, as you need to make sure your message sticks out above the rest. If they have to search your email for it, or scroll all the way to the bottom, you many lose out on a potential click. Make it easy to opt out.

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8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. In order to stay on the right side of the law and avoid some hefty fines, check out our steps to ensure that your website is GDPR compliant.

Measuring ROI in Social and Mobile Marketing

Biznology

Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques. Image via Wikipedia.

Privacy Policy

inPowered

and allow for opting out of interest-based targeting, and erasure: 1. Opt out of targeted advertising, request erasure, or access: Users can opt out of targeted ads, request erasure, or access by reaching out to any of the. About us: We are inPowered, Inc. We are a San Francisco, CA company and our address is: 425 2nd St. Suite 300, San Francisco, CA 94107. What we do: inPowered is a machine learning, content distribution company.

Don't Want Your Face Plastered All Over Google? You Have a Few Options

Hubspot

This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks

Fathom

However, if you’re worried about what could show up in your ads and want to opt out of dynamic sitelinks Google will allow you to do that. Dynamic Sitelink Opt Out Link: https://support.google.com/adwords/contact/dynamic_sitelinks.

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3 Steps to Succeed in a Post-GDPR Email World

Litmus

For example, ensure your team doesn’t bundle consent with information requests or a download of an upcoming ebook, and make sure that every new landing page that includes an opt-in box has the box unchecked by default. Plus, take a critical look at the email opt-in form on your website.

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Why Xennials or Generation Z Are Disillusioned with Social Media

Contently

So why are today’s teens opting out of social networking? At least once a week, a friend will announce that they’re taking a “social media detox.”

Maximize the e-mail unsubscribe

Anything Goes Marketing

A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out.

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Don't Want Your Face Plastered All Over Google? You Have a Few Options

Hubspot

This news came out via a change to the company''s Terms of Service. 1) Use the Google provided opt-out. You can find the opt-out page here , or opt out in your Google+ account. It''s worth noting that Google providing an opt-out option is pretty solid.

CASL Countdown for B2B Marketers

ANNUITAS

The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. CASL require explicit permission for opt-ins and a pre-checked box will not work.

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Is Your ABM, GDPR Compliant?

Valasys

That data in your databases must be kept up to date with information on their opt-ins. This helps you in reconfirming opt-ins. A personal email requires an opt-in while a corporate email has no such requirement.

How to Measure Digital Marketing With Observer Effects

Biznology

When users find out about this, they get angry. They hate having to opt out of marketing. They especially hate having to opt out of marketing that seems creepily tuned to their past digital behaviors. In my experience, opt-in surveys get insignificant results.

New Gmail Changes Reinforce Engagement Importance

Modern Marketing

This has been a positive experience as a whole to senders, who have been able to allow people who want to opt-out, a trusted option to do so. If one of your customers wants to opt-out, going out with an unsubscribe is the preferred way to let them go.

Do browser push notifications really work?

Biznology

Be clear with the communications and make opting out just as easy as opting in. They are easier and less expensive to implement than developing a full out mobile app. Lower opt-out and unsubscribe rates.

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Why your referral marketing recipe needs to include CAN SPAM

Amplifinity

In fact, knowing the ins and outs of the CAN SPAM Act is an essential part of creating a successful referral program. Offer an opt out link in a visible format for future emails. Promptly respect opt out requests and complete them within 10 business days.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

Customers are receiving more and more mail—ignoring even messaging they’ve opted into—and subscriber fatigue is a real issue. Leverage a double opt-in , always apply engagement-based segmentation and cease mailing to customers who opt out or do not re-engage.

Can Barnes and Noble engage Borders customers?

Biznology

Just sending out the notice was all that they had to do–and taking a minimalist approach in what was said therein was a great way to avoid any screw-ups by presuming the reactions of the Borders customers. to opt-out of having your customer data transferred to Barnes & Noble.

Can Barnes and Noble engage Borders customers?

Biznology

Just sending out the notice was all that they had to do–and taking a minimalist approach in what was said therein was a great way to avoid any screw-ups by presuming the reactions of the Borders customers. to opt-out of having your customer data transferred to Barnes & Noble.

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt-outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. Make sure you do not inadvertently add a contact that has opted out of your list in the past. Watch out for a high level of opt-outs or SPAM complaints from rented or bought lists.

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