iGaming: Display Advertising Trends 2020

Bannerflow

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Effective mobile display advertising is essential.

How to Leverage Display Ad Optimization

Oracle

There are several different approaches to take, but we’ll focus on display ad optimization in this blog post. Display ad optimization allows you to customize visitor experiences on your website based on specific display ads that have been served, and Oracle Maxymiser’s display ad optimization feature can help take your testing program to the next level. Capability to test specific user journeys or destination pages from each display ad.

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10 essential types of personalisation in display advertising

Bannerflow

Personalisation within display advertising is growing ever more important. For example iGaming personalises 21% of all its display ads, while retail personalises just 11% of all its display campaigns. Audience personalisation in display advertising.

Best Display Advertising Campaign: CM.com

Bannerflow

We are pleased to announce the latest winner of Bannerflow’s quarterly best display campaign competition for 2020. Our competition highlights the very best display campaigns out there, focusing on the use of technology, design, and overall impact of an ad.

How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution.

7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In fact, we believe its essential teams can produce engaging and creative display ads from the smallest screen to the very largest. What is mobile display advertising?

Best display advertising campaign: ATG

Bannerflow

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. Can you describe some of the technical details of this particular display ad?

IP Targeting Options for Display

NuSpark

There’s many tactics with online display advertising to test. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Consider household IP targeting, and unique methods of location-based ad targeting. Mosey's Marketing Minutes online advertising

Best display advertising campaign: Meliá Hotels International

Bannerflow

Our final entry for display campaign of the season in 2019 proved to be both competitive and very inspiring! After much deliberation, the winner of the best autumn/fall display advertising campaign 2019 went to international hotelier, Meliá Hotels International. Designed in the Bannerflow creative management platform (CMP) Meliá Hotels International display ad features a range of unique interactive elements. The campaign with the highest total won display ad of the season!

Best display advertising campaign: Elko

Bannerflow

Engagement and impact are two of the biggest drivers of success in display advertising! And this is exactly what Bannerflow’s winner of the best summer display campaign for 2019 achieves. Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out. The winner of the best summer display advertising campaign of 2019 went to Icelandic consumer electronics retailer, Elko.

Online Display Advertising; An Overview & Benefits

NuSpark

Don’t underestimate the value of online display advertising. With its creative and targeting capabilities, display ads offer many benefits to a business. Think of display ads like Billboards or outdoor advertising in a sense. The purpose of display ads is to get people to become aware of your brand and your message which can encourage lead capture and sales. Benefits of Display Ads. Display advertising also allows for retargeting.

8 Rules For Running Online Display Ads

Oracle

But online displays ads still play a vital role in building a wider audience. Together they deliver 8 Rules for Running Online Display Ads. As a practice, online display ads don’t boast an especially impressive track record. The average industry click-through rate for display ads is about 0.08%, Kunz notes. Think of display ads as the first sentence in a conversation, rather than the last word. Often companies treat (display ads) like a billboard,” says Kunz.

What is display advertising?

Bannerflow

In this article, we answer the most common questions related to display advertising. The display advertising questions we will answer include: What is a display or banner ad? Why is HTML5 the preferred display advertising format? How does display advertising work? How is display advertising published? What are the different types of basic display campaign? How do you measure display advertising? What makes a successful display ad?

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. Statistics showed that when it came to desktop display viewability, there was a 9.4

Best display advertising campaign: City Gross

Bannerflow

And the winner of Bannerflow’s spring best display campaign is no exception. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross. We spoke to City Gross, Art Director, David Sundh about his winning campaign and how he and his team have been creating display advertising over the past few months. What was the purpose of this display campaign?

Display ad best practices to sleigh the competition

Liveintent

If you would like a deeper dive into display ad best practices and to see more real-world examples of high performing campaigns, download our eBook. The post Display ad best practices to sleigh the competition appeared first on LiveIntent Blog.

Display advertising creative resource guide

Choozle

Display advertising creative as we know it today had a very humble beginning. The first banner ad , AT&T’s “You Will” campaign, was displayed on Wired Magazine in 1994. The art of creating an effective and eye-catching display advertisement is, obviously, a vital piece of the bigger digital advertising picture. That’s where our display advertising creative resource guide comes in!

Programmatic Display Targeting Is About Reaching Prospects Where They Live

TrueInfluence

If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need to target your widest possible market with programmatic display advertising. In this post, I’ll offer some tips about how to use programmatic display to find the folks whom you haven’t met yet.

Best display advertising campaign of 2019

Bannerflow

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. The Bannerflow best display ad campaign of winter 2019 went to Hallon. In particular, voters were impressed with how it’s designs were tailored for the smallest and more complicated display formats.

How to innovate in display advertising with Bluestep Bank

Bannerflow

To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. How does Blue Step Bank work with display advertising? Evelina Jensen, Acquisition Manager: We have worked with display advertising for several years and we use it programmatically with Google Marketing Platform. It is also essential when it comes to working with our partners where we use display a lot. Innovate in display advertising with Bannerflow.

Is display advertising still effective?

Bannerflow

Time and time again we hear the question ‘isn’t display advertising dead’? Yet display advertising is not going away. So why do brands think that display advertising is no longer effective? What are the difficulties with display advertising? Of course, there are challenges to display advertising. With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). Google Display Network Pitfalls.

Is Programmatic Display Good for B2B advertisers?

NuSpark

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Understanding Programmatic Display. Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing.

High Quality Display Made Social

33Across

The post High Quality Display Made Social appeared first on 33Across. For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific.

Q&A:The future of display advertising

Bannerflow

Display advertising is undergoing a revival! We discuss the crucial roles which creativity, relevancy, and technology, will have on the future of display advertising. Why is display advertising having a revival? Keven Lee: There are many factors driving the display advertising revival. What are the most important considerations for marketers doing display advertising today? Marketers also need to mitigate risk when buying display.

Display Advertising Stats 2019: SEMrush Study

SEMrush

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. PPC Display AdvertisingWe have uncovered insights you need, so keep reading.

Best display advertising campaign: ATG

Bannerflow

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. Can you describe some of the technical details of this particular display ad?

Best display advertising campaign: ATG

Bannerflow

We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. Can you describe some of the technical details of this particular display ad?

Best display advertising campaign: City Gross

Bannerflow

And the winner of Bannerflow’s spring best display campaign is no exception. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross. We spoke to City Gross, Art Director, David Sundh about his winning campaign and how he and his team have been creating display advertising over the past few months. What was the purpose of this display campaign?

Best display advertising campaign: City Gross

Bannerflow

And the winner of Bannerflow’s spring best display campaign is no exception. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross. We spoke to City Gross, Art Director, David Sundh about his winning campaign and how he and his team have been creating display advertising over the past few months. What was the purpose of this display campaign?

How to increase performance via personalisation in display advertising

Bannerflow

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. What is personalisation in display advertising? Different types of personalisation in display advertising. What is personalisation in display advertising? Different types of personalisation in display advertising.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

b2b display advertising b2b marketing marketing automation terminus Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. Nor does it address the challenges that users face in making sense of it all.

Programmatic Display + Intent: Find Overlooked ABM Targets

TrueInfluence

Programmatic display advertising has established itself as a critical tool for marketing and sales organizations as they adopt and refine account-based marketing (ABM) strategies. The business is out there, and display is an effective, affordable channel for opening those doors.

Data privacy legislation: what display advertisers need to know

Bannerflow

In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Plus, what you can do to ensure your display ads continue to deliver the biggest impact in the context of heightened data privacy. The same applies now for display advertising. What impact is data privacy already having on display advertising? What does the future of display advertising look like?

choozlechat: Display ad creative with Creativity Multimedia

Choozle

Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? MSJ: How do you push to create display ads that cut through the noise? JW: The best way for a display ad to cut through the noise is to avoid the noise. MSJ: What are some core elements that should be in a display ad creative ?

Display Advertising Trends 2020: the essential facts and stats

Bannerflow

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Display advertising continues to grow – even during these unprecedented times. What’s more, display ad spend is set to rise to $26 billion in Western Europe too.

Creating Killer Display Ads

Triblio

When these people come to your site, use web personalization to make sure your target accounts are getting the same messaging across display advertising and your website. Size Does Matter… No matter what others say, size really does matter, especially when it comes to designing killer display ads. As air cover for SDR outreach and email invitations, we run display ads like the one above and leverage personalized callouts on the homepage for people in the same audience.